pete boardman @peteyboardman Twitter profile | Pikagi

Pikagi

pete boardman

@peteyboardman

677

Followers

469

Following

15

Media

680

Statuses

Building Paddle North to $25 mil. I write about winning the fight against distractions, saying no, how to focus and execute on what's working.

Minnesota, USA

https://t.co/ZDmPSQp5Ml

Joined April 2022

Don't wanna be here? Send us removal request.

Pinned Tweet

@peteyboardman

pete boardman

8 months

Age 17-27: Learned a lot, saved a lot & found the right partner. - Enlisted grunt in US Army at age 17. - Parent worked at the University & I got free tuition. The Army also paid for school. This resulted in getting paid 100% tuition for full undergrad. Big win. - Earned BS

8

2

29

Last Seen Profiles

@QdshoVABVERSgl6

@CovidSolidarit1

@dio_schneider

@tsvmin

@kuwaitolympic

@chad_penkian

@dtigerscentral

@Leviathinh1

@cuckoldNVT

@__ranrandayo__

@fterimtedrisat

@laurellizabeth

@cateameow

@AnoopChanot

@hioking2010

@reeeeeee90

@YKpdqT77ygOMhWd

@TirurJamsheer

@takumi_panbe

@chihiro186849

@kaz_asano

@sneakgod

@bokeplokalmalam

@bokeplokalmalam

@ssb_ll_llss

@chad_penkian

@Marsipan_art

@pierce_college

@nct_tj

@bokeplokalmalam

@CuttackDM

@yamamoTo4525

@PoetryOutLoud

@plantaetoons

@michael_amoia

@SlingshotDAO

@peteyboardman

pete boardman

6 months

Toothbrushes are gross. We would never use the same fork or spoon every day without washing it with soap. Yet, we have no problem shoving the same toothbrush in our mouths for months on end. Someone invent a better way.

287

9

460

@peteyboardman

pete boardman

8 months

@shawngorham This is the sort of friend you want in your corner. A head down hustler, silently crushing. Love stories like this.

1

0

295

@peteyboardman

pete boardman

8 months

@MarketPalmer_ Tires Shoes Mattress Desk Chair That old saying “don’t go cheap on things that separate you from the ground.”

5

3

98

@peteyboardman

pete boardman

6 months

@mcol3man I’ll buy into that for now

3

0

51

@peteyboardman

pete boardman

8 months

@mrfboyer I’ve heard that you have to boil distilled water first and then freeze to get perfectly clear ice. Next level gets into branded symbols in the cubes. Love this side hustle. 🔥 🧊

6

0

42

@peteyboardman

pete boardman

8 months

5 Years Ago My business did not have an org chart. Everyone did a bit of everything. It was “our culture.” We were small, proud and very disorganized. … We’ve changed. It didn’t happen overnight. It was a slow, intentional process towards structure. Towards systems.

Tweet media one

8

0

25

@peteyboardman

pete boardman

7 months

When starting a small business: You need to execute on one good idea, over a long period of time. Here’s the problem: People who think of good ideas, often think of too many ideas. They fall in love with the natural high of chasing it, not the action of building it. When it

6

1

19

@peteyboardman

pete boardman

6 months

@OnKnockers 😂 A quick rinse before and after is my current routine.

1

0

19

@peteyboardman

pete boardman

7 months

My first job out of college was in a tough work environment. After about 8 months, I had an interview at a new company. The interview was going great until their last question: “How did you get time off from your current job to make it to this interview?” It caught me

8

0

16

@peteyboardman

pete boardman

7 months

A new idea is a business owner’s enemy. It walks around in your brain, voraciously consuming your time and attention. Meanwhile, your currently successful idea quietly awaits your return.

6

0

15

@peteyboardman

pete boardman

8 months

Let’s talk about sunglasses. We sold $102,200.27 of them in my last report. About ~73k of that is profit. 3,475 pairs, spread between 25 variants— all without running a single advertisement on them. 1,856 different people paid an average of ~$29 per pair… I guess quite a few

Tweet media one

6

1

13

@peteyboardman

pete boardman

7 months

Reasons to expect a raise: 1. You solve problems, not just identify them. 2. Your work and presence make the team better. 3. You care and plug holes without being asked. 4. You take care of yourself (physically, mentally, spiritually) and contribute to a positive work

5

2

14

@peteyboardman

pete boardman

8 months

Start a business on 2-week paternity leave? I started Paddle North during my two-week paternity. My wife was supportive (looking back, that’s miraculous in itself). Today, we’re a team of 20+ spread throughout the Midwest. Watching my son advance from crawl, walk, run at the

Tweet media one

6

0

14

@peteyboardman

pete boardman

8 months

On starting a small biz: You have to start moving before knowing the destination. That’s uncomfortable for a lot of people. Here’s how that looked for me: I sold 10 paddle boards before even making one. I drafted a board concept, wrote a story and posted on Craigslist. It

Tweet media one

5

1

9

@peteyboardman

pete boardman

8 months

I’m at an event. An 11-year old walks up, dressed in an inflatable cow costume. (It’s a trade show in Novi, Michigan). He offers me a sample of chocolate filled espresso beans. Continues to tell me about his parents business… and sells me two bags. This kid is going places.

4

0

12

@peteyboardman

pete boardman

7 months

178 days ago, I adjusted my work schedule to include three different shifts: Shift 1: Daily Alone Time. I realized that I rarely had time alone to do focused work. I was always with my colleagues or my family. I found myself often getting lunch alone, just because my mind

3

1

10

@peteyboardman

pete boardman

8 months

Niche Markets. We make paddle boards. The widest, most meaty, part of the market is a 35-55 y/o woman. The surface level strategy would be to focus here. When we entered the space in 2014, it was dominated by coastal brands doing just that. If I wanted a board, as a guy in

5

1

9

@peteyboardman

pete boardman

7 months

@jcolesimpson Love the hustle! My two cents: Variety & uniqueness each week isn’t a strong selling proposition for me. I’d prefer consistent quality of the same thing.

3

0

9

@peteyboardman

pete boardman

7 months

We contract manufacture products in China. Why? Yes, cost-effectiveness. But also so much more. Chinese manufacturers also win on speed AND quality. Yes, their default state and first quote is to manufacture at the lowest possible cost at the sacrifice of quality. (Hint:

2

0

8

@peteyboardman

pete boardman

7 months

@theficouple I’d wager our ww1/ww2/Great Depression grandparents generation may have a different perspective on the unlucky part.

4

0

8

@peteyboardman

pete boardman

7 months

E-Sports. It’s a thing. Walked into this building at University of Redlands and about a dozen gamers were playing/streaming. A receptionist went on to explain what teams they have and how some players get scholarships to play for the university team. 🧐

Tweet media one

0

0

6

@peteyboardman

pete boardman

8 months

@shawngorham The tweet I read right before this was “life doesn’t reward hard work…” 🤔

1

0

7

@peteyboardman

pete boardman

7 months

Monday reminder for small business owners who are still in the grind: The road to more success is filled with potholes disguised as new business ideas. When we experience success with one idea, more new business ideas will naturally flood in. But more ideas isn’t what’s

2

0

6

@peteyboardman

pete boardman

6 months

Building a brand is a slow grind. Focus on authentic consistency over time, laying the foundation brick by brick across as many customer touchpoints as you can.

0

0

6

@peteyboardman

pete boardman

8 months

@Mikethelummox Don’t go into the convo prepared for battle, go in with a learners mind. Stay calm & explain you’re just a guy running a business & you’re on phone to learn what went sideways in the misunderstanding.

1

0

7

@peteyboardman

pete boardman

6 months

@jajathegreater Smart

0

0

6

@peteyboardman

pete boardman

6 months

I hit a mental block at about 2:30 PM today. Every task seemed daunting, and my brain was sluggish… At 3 PM, I ditched the desk and took a 10-15 minute brisk walk outside. From 3:15 to 5 PM, I got back into the flow of good work. Don’t underestimate the power of fresh air

3

0

7

@peteyboardman

pete boardman

7 months

Big businesses spend so much money and effort trying to appear smaller than they are. Small business owners: Recognize the value of your small size and put more effort emphasizing this. It’s your secret weapon.

2

1

7

@peteyboardman

pete boardman

8 months

Start them young. At 16, my dad bought a truck and a dumpster. We started a dump biz that died in under 2 years (but I learned a lot). Fast forward: here’s my son at age 9 running the cash register at our booth. Collecting cash and placing orders in Shopify POS.

Tweet media one

3

0

7

@peteyboardman

pete boardman

6 months

@mythmakrr I do, but I always seem to go way too long between replacing it. How often do you replace it?

7

0

7

@peteyboardman

pete boardman

6 months

@ron_vetter 🤔

0

0

0

@peteyboardman

pete boardman

8 months

@jercephus That is an amazing transformation in 5 years. What is your business/self employment?

1

0

6

@peteyboardman

pete boardman

8 months

@jmventurelog Love that your Dad planted the seed & you two ran with it. 💣

1

0

4

@peteyboardman

pete boardman

7 months

Last night, I dreamed of an Apple Watch face widget that doesn’t show the actual time, but shows how much time is left in the day. Would be a new lens of viewing the days time resource and a fun change of pace for how the day is viewed. …Does this exist?

2

0

6

@peteyboardman

pete boardman

8 months

THE YEAR WE CLOSED THE MALL STORES. From 2016 to 2023, we operated retail stores in four different shopping centers. What we learned: - Malls are hard to staff. - Hard to stock and track inventory. - They cost a lot of $. But they also have real traffic, malls are far

4

0

6

@peteyboardman

pete boardman

6 months

@leah4lolz I’ve been thinking about getting one of those!

1

0

5

@peteyboardman

pete boardman

7 months

🔥

@IMogck

Isaac Mogck

7 months

I love the unassuming small business success hidden in plain sight. The contracted “Janitor” at my gym works extremely hard and ALWAYS has a smile on his face. Today I asked him if he owns this cleaning company. He said yes, he started it 13 years ago and has 10 employees. Cleans

1

0

1

0

0

4

@peteyboardman

pete boardman

8 months

@LeadershipAcad1 I was prepared to say I’m 10 years in at 50/50 and it’s going really well. But then your no mommy/daddy issues comment hit hard. 👀 that’s amazing you landed on a solution, haven’t heard that path of buying some of the stake to change the 50/50

1

0

5

@peteyboardman

pete boardman

8 months

@gottlebee One these is not like the others. Hint: tax & depreciation benefits

0

0

5

@peteyboardman

pete boardman

7 months

@barrettjoneill Great list. I think the inner conflict arises by leaving or moving away from existing family/neighbors/friends.

0

0

5

@peteyboardman

pete boardman

6 months

Navigating Apparel Production: From Outsourcing to Owning the Process Level 1: Outsourcing Production and Printing on Generic Items (Bella Canvas, District, Alternative Apparel, etc.) At this initial stage, our focus was on establishing our brand and testing the market.

Tweet media one

0

0

6

@peteyboardman

pete boardman

8 months

@FitFounder It’s been 20 years and I still hear the Drill Sergeants yelling to drink water. When we were tired. When we did something bad. When we did something good. When we made mistakes. When we felt sick. When we felt great. …didn’t matter the occasion. Drinking water was the answer.

1

0

5

@peteyboardman

pete boardman

6 months

"I love your brand." Those words are earned, by providing excellence over an extended period of time. A brand is defined in the tough moments. The moments when things go sideways. The best way to build a lovable brand happens when a customer approaches, dissatisfied. It's

0

0

6

@peteyboardman

pete boardman

8 months

@alexforbes__ Here is a clip in mine with my boys!

1

0

5

@peteyboardman

pete boardman

7 months

Boredom kills a lot of good businesses. When it comes for yours: 1. Read: Learn new things to elevate yourself as a leader. 2. Set targets and gamify the daily grind. 3. Double down on efficiency, processes and people…. And the metrics to measure them. 💣

1

0

5

@peteyboardman

pete boardman

8 months

Our crew is in Duluth this weekend at the DECC Sportsman Show. One of the best cities in the Midwest. If you haven’t been, this photo by Nathan captures it well.

@BestPixMN

Best Of Minnesota

8 months

Smoke on the water in Duluth. Photo by Nathan Klok

Tweet media one

5

70

695

0

0

4

@peteyboardman

pete boardman

8 months

Isaac making it happen in Michigan. 5 years went fast—- fun to see the progression here. The way you tackle a project & run up the hill is unmatched. 👊🏽

@IMogck

Isaac Mogck

8 months

Today is my five year work anniversary building Paddle North here in Michigan. I started out of a garage selling 100k + worth of paddle boards on Facebook marketplace in my first year. Here was our first garage with very little heat and no AC in the summer. The dawg days

Tweet media one

1

0

0

1

0

4

@peteyboardman

pete boardman

8 months

@WeddingVenueGuy I’ve found writing stories to be useful in lieu of a biz plan. start with a brand story— trying to establish the vibe & get the heart beating for the idea. I include visuals and I do mess in google sheets to project some $$$ concepts.

1

0

4

@peteyboardman

pete boardman

8 months

@moseskagan Really thought this was going to take a BTC turn.

0

0

4

@peteyboardman

pete boardman

8 months

Now at age 38, I’m even more in love with my wife (almost 15 years now!). My boys are growing fast (9 & 5). The four of us might be the most die hard Minnesota Vikings fans that you’ll ever meet… it builds fortitude.

1

0

5

@peteyboardman

pete boardman

8 months

@SamEshaghoff I love when entrepreneurs stay ahead of regulators. I also do not want projection ads everywhere.

0

0

4

@peteyboardman

pete boardman

8 months

Here are 5 more… Empathy over judgement Generosity over greed Resilience over resentment Connection over isolation Simplicity over complexity What else would you add?

@AnthonyVicino

Anthony Vicino

8 months

5 Simple Rules for Life: 1. Progress over Perfection 2. Consistency over Intensity 3. Creation over Consumption 4. Purpose over Pleasure 5. Discipline over Comfort What would you add?

Tweet media one

32

24

166

0

0

3

@peteyboardman

pete boardman

8 months

@TslaGroupie I keep telling myself I have enough TSLA, but then I keep convincing myself I don’t.

1

0

4

@peteyboardman

pete boardman

8 months

@realEstateTrent I think it cuts both ways. You calling and not texting will cost you deals too. Do both.

1

0

4

@peteyboardman

pete boardman

8 months

Age 28-33: Exhaustion, more saving & a giant leap. - Started Paddle North during my paternity leave. Became a Dad & a business owner at the same time. - Worked for two more years, built the business in nights and weekends. Took $0 income for two years. - Quit job & did the

1

0

4

@peteyboardman

pete boardman

6 months

@lavenderleaf86 Wait, what? People wash their brush with soap every time?

3

0

4

@peteyboardman

pete boardman

8 months

Gordy Soltau. My grandmas cousin led the NFL in scoring in 1952 & 1953. He was a kicker… and apparently a tight end? He ended his career after nine seasons with the 49ers. Although we are distant relatives, and I never got the chance to meet him, he still serves as a

Tweet media one

3

0

4

@peteyboardman

pete boardman

7 months

When you get bored in your business: 1. Set larger, longer-term objectives that excite you, and write down the steps required to accomplish them. 2. Double down on efficiency, processes, and people. Add more interesting metrics to measure their effectiveness. 3. Learn new

1

0

4

@peteyboardman

pete boardman

8 months

@MarketPalmer_ Networking events 👀

0

0

3

@peteyboardman

pete boardman

6 months

Top Moments in Running a Small Business: 1. Seeing Products in Use: Nothing better than spotting products being used in the wild. 2. Post-Discount Sales: Those first few sales right after a discount ends are extra sweet. 3. Team Development: When an employee develops their

1

0

3

@peteyboardman

pete boardman

7 months

Sometimes you just gotta let them touch the cactus and learn the lesson the hard way.

0

0

3

@peteyboardman

pete boardman

8 months

@chrylog28 @tyromper @DanielRaz_Fit @LegacyBuilder__ @Big_Jerm200 @ZubyMusic Excited for this event. 👊🏽

0

0

2

@peteyboardman

pete boardman

8 months

To start a business, find a problem and solve it. Here's a few problems: 🧵 🪡 ⬇️

4

0

3

@peteyboardman

pete boardman

8 months

I’m here to help, listen & learn. If you’re grinding out new ideas in the trenches, give a follow, send a DM and tell me what you’re up to. 👊🏽

1

0

4

@peteyboardman

pete boardman

7 months

@jayclouse Brilliant! Ask and you shall receive.

0

0

3

@peteyboardman

pete boardman

8 months

@j_chang98 @Shopify @klaviyo @canva @stripe @PayPal @X @ahrefs @GoogleAds Shopify & klaviyo 🔥 those are our bedrock two biggest services we use.

2

0

3

@peteyboardman

pete boardman

8 months

@jercephus Very cool. My father in law did drywall for 30 years. Keep getting after it.

0

0

3

@peteyboardman

pete boardman

8 months

@MarketPalmer_ 95% of mine are because I deviate from the original plan.

0

0

3

@peteyboardman

pete boardman

7 months

@trevizo_gabe Read books Critical thinking How to take care of family

1

0

3

@peteyboardman

pete boardman

8 months

We’re looking to add a few more small outdoor brands into our retail shops. Do you have a favorite? Who should we talk to? Currently have a small group of partner brands: Lems Shoes Kavu Bags & some apparel (new) Sun Bum Sunscreen Grand Trunk Bearded Goat Rill Simple Tools

1

0

3

@peteyboardman

pete boardman

6 months

@BrownsTDShades Cavity free for 38 years, guess I should just keep not thinking about it

0

0

3

@peteyboardman

pete boardman

8 months

@LeadershipAcad1 I bought the domain: kids like boxes . com in 2018 to try and sell cardboard boxes as toys. Haven’t took it anywhere yet

1

0

3

@peteyboardman

pete boardman

8 months

@LeadershipAcad1 @MikeBotkin_ Wow- I’ve never heard of this. Is it being utilized?

1

0

2

@peteyboardman

pete boardman

8 months

@tyromper He should make another come back and help the Vikings get a W.

2

0

3

@peteyboardman

pete boardman

7 months

@JakeMRichards @gordonlancaster @NeelBParekh @eduschesne1 @royceard @JHarperMedia @SullyBusiness @ERodz3 @SqueegeeGod @sergiosilesky Great spending time with you Jake. Gordon: cross over to the dark side, brand building is more fun 👀 Jk I dream of one day building a recurring revenue service biz. But for me, more focus and scaling what currently works is the answer. Despite synergies & opportunities

1

0

3

@peteyboardman

pete boardman

7 months

Living a content life is something I’ve been thinking about this year. Here’s my working definition of how that looks: To exist in a space of self growth, while making peace with the daily work, struggles and time it takes. A lot of days, this works. It’s easy to understand

1

0

3

@peteyboardman

pete boardman

6 months

@ABKinSTL Tooth soap would be a good name for a product

0

0

3

@peteyboardman

pete boardman

8 months

@LeadershipAcad1 What if you go against someone who also always calls heads? 👀 Don’t worry about me, I’m tails never fails. 👊🏽

0

0

3

@peteyboardman

pete boardman

8 months

@theficouple Pro tip for standing desks: have a mat to stand on. Helps you do it longer.

2

0

3

@peteyboardman

pete boardman

6 months

@sweatystartup What do you say when your kids ask for help with homework?

0

0

3

@peteyboardman

pete boardman

8 months

Met up with a buddy. He built a business for 7 years, covid crashed it. Got a high paying 9-5 job, had three kids. Feels unfulfilled, wants his own biz again but believes he’s now outside that stage of life (35 y/o). What advice would you give him?

3

0

3

@peteyboardman

pete boardman

8 months

@freedomfiles_ Absolutely wild. He just moved into my head & hasn’t paid either.

1

0

3

@peteyboardman

pete boardman

8 months

@JulieChangRE Team pink here for me… and I would never have guessed it.

1

0

3

@peteyboardman

pete boardman

8 months

@MarketPalmer_ What is second wave?!

0

0

1

@peteyboardman

pete boardman

8 months

@Camp4 I imagine climbing is one example of many that followed this trajectory in your life. Consistency + time is a winning formula.

3

0

3

@peteyboardman

pete boardman

7 months

@jcolesimpson Sometimes a vacation is exactly what is needed to enter the next stage of growth. An intentional pause and refocus.. took me a while to realize this.

1

0

3

@peteyboardman

pete boardman

8 months

Just a Wednesday: 5:00 AM: 5 year old crawls in my bed— we both fall back asleep. 5:55 AM: Alarm goes off. Wife is already up and showered. I make coffee & start planning day. Down water, vitamins & ag1. 7:00 AM: 9 year old wakes up sick and stays home from school. He starts

0

0

3

@peteyboardman

pete boardman

8 months

@lifeof_scoop In my experience there are two primary types of ppl interviewing for entry/mid level sales positions: 1) those that truly love sales. & 2) those that don’t know what else to do. If you ask them which they are, they will usually tell you (verbally or not).

0

0

2

@peteyboardman

pete boardman

7 months

@zachhomol_ “Raise your words, not your voice. It is rain that grows flowers, not thunder…” Rumi

0

0

3

@peteyboardman

pete boardman

8 months

Paid $5400 for snow removal service this year. With the mild winter, they haven’t come once. Oof.

2

0

2

@peteyboardman

pete boardman

8 months

Like & follow if you think kids should get their hands dirty like this.

0

0

2

@peteyboardman

pete boardman

6 months

@expBitcoin I’m going to start calling toothpaste mouth soap

0

0

2

@peteyboardman

pete boardman

6 months

@alexforbes__ Definitely a call and explain the situation

1

0

2

@peteyboardman

pete boardman

8 months

@STLChrisH I never knew looking at job titles could be so fun, but the way your framed it is. 🎯 Are any of these remote positions? Or all in an office building? Are any of these titles/roles combined together in one person ? I.e. our fleet manager is also our warehouse manager.

1

0

2

@peteyboardman

pete boardman

6 months

@Airbare40 Maybe that’s the real lesson here: We are all washing forks way to much..?

0

0

2

@peteyboardman

pete boardman

8 months

@ivannikolaev_ That’s hard. Valuable lessons & experience you are gaining. Tomorrow is a new day.

0

0

2

@peteyboardman

pete boardman

8 months

@itsjulianpaul @themkmaker @mynameis_davis @youformio I support the “buy once use forever” concept, glad to see more going this direction.

0

0

2

@peteyboardman

pete boardman

8 months

@theficouple How long are you locked in on that 2.75?

0

0

2

@peteyboardman

pete boardman

7 months

@WeddingVenueGuy 💣 nice work

1

0

1