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Nolan Gore | SMB Lawn Cowboy Profile
Nolan Gore | SMB Lawn Cowboy

@LeadershipAcad1

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721
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Marine Vet turned Landscape Operator. 80 employees. 7.5M and growing | I post about the daily struggles of running a business. | Brother to @goracleofdelphi

Austin, TX
Joined May 2020
Don't wanna be here? Send us removal request.
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@LeadershipAcad1
Nolan Gore | SMB Lawn Cowboy
9 months
Lots of new followers, so here's a quick reintroduction: I’m a small business guy that happens to run a 6M residential landscaping company. We are currently buying a friendly competitor which will take us to 8.5M. Here's how it happened... I’m the son of an entrepreneur.
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Nolan Gore | SMB Lawn Cowboy
4 months
This Toyota truck is $10k. I would buy 5 of them if I could for our landscape business. Unfortunately, they aren’t selling them in the US. We need cheaper, simplified vehicles in the US.
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Nolan Gore | SMB Lawn Cowboy
9 months
This Toyota truck is $10k. I would buy 5 of them if I could for our business. Unfortunately, they aren’t selling them in the US. We need cheaper, simplified vehicles in the US.
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Nolan Gore | SMB Lawn Cowboy
1 year
5 months in the NICU Came home yesterday. 1.5 lbs to 11 lbs What’s the business lesson? Maybe there isn’t much of one except to say that there will be really hard times that prevent you from focusing on work. That’s ok. It’s times like this where it’s impossible to
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Nolan Gore | SMB Lawn Cowboy
1 month
When you have young kids, vacations aren’t relaxing. It’s an “away game”.
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Nolan Gore | SMB Lawn Cowboy
4 months
Had a remote teammate start recently. She is great. We were thrilled to onboard her. Then she slipped up and we realized she was working two jobs simultaneously. She no longer works here.
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Nolan Gore | SMB Lawn Cowboy
10 days
Had a remote teammate start recently. Great hire. We were thrilled to onboard her. Then she slipped up and we realized she was working two jobs simultaneously. She no longer works here.
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Nolan Gore | SMB Lawn Cowboy
5 months
Is there any carb better than potatoes? I will fight you.
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Nolan Gore | SMB Lawn Cowboy
6 months
Your kids don’t want expensive toys. They want: -empty boxes - tape - paper - markers - pipe cleaners - sticks - sharp things - string. Lots of it - rubber bands - toilet paper rolls What am I missing?
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Nolan Gore | SMB Lawn Cowboy
1 year
Medical billing is insane. Perhaps criminally insane? Can I get an AMEN? My son was born at 24 weeks - 1.5 lbs. Spent 5 months in NICU. Miraculously he is now doing well. - $500k+ in medical bills - 100s of calls - Countless hours - "It's done" then another bill from the same
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Nolan Gore | SMB Lawn Cowboy
2 months
You have to leave the US. 1 - Mexico 2 - Canada Pick I’m going to Mexico. Tequila > maple syrup Soccer > hockey Hot > cold Spanish > French
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Nolan Gore | SMB Lawn Cowboy
26 days
A customer won’t pay - won’t respond. - should I drive to knock on the door? I run a residential landscaping company. It’s $357. Let it go?
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Nolan Gore | SMB Lawn Cowboy
9 months
Sorry… not sorry…. Texas has the best food in America. - Texas BBQ destroys everywhere else - Tex-Mex is better than all other Mexican food - Best Ramen I’ve ever had - in ATX - Best ice cream: blue bell in Texas - Best Pizza overall Prove me wrong.
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Nolan Gore | SMB Lawn Cowboy
4 months
@WTjern Woah. Haven’t seen this. I am excited. Will have to check it out. Know any more about it?
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Nolan Gore | SMB Lawn Cowboy
5 months
A customer won’t pay - won’t respond. - should I drive to knock on the door? I run a residential landscaping company. It’s $357. Let it go?
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Nolan Gore | SMB Lawn Cowboy
4 months
Multiple guys threatening to quit this morning. They just got a raise. But they want it to be bigger. Here’s the thing: - they are right. Paying them $.50 more per hour won’t sink the business. - but paying everyone $.50 becomes a problem for the business. I WANT to pay
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Nolan Gore | SMB Lawn Cowboy
4 months
What do you do for a living? Short over-simplifications only. Me- I cut grass. This is how I legitimately answer when people ask what I do.
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Nolan Gore | SMB Lawn Cowboy
10 months
Are you making your kids order at restaurants? By 4 years old, I make all my kids speak to the hostess to be seated and order their own food. Waiters often look at me and I direct them to the kid. This teaches communication, self confidence, and independence.
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Nolan Gore | SMB Lawn Cowboy
1 year
You have to leave the US. 1 - Mexico 2 - Canada Pick I’m going to Mexico. Tequila > maple syrup Soccer > hockey Hot > cold Spanish > French
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Nolan Gore | SMB Lawn Cowboy
8 months
We bought a company on Monday and added them to our landscaping company. Their team was completely surprised. Let's just say - it got spicy. The morning started by telling their office team. They were shocked and then very emotional. It was definitely not a rah-rah moment.
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Nolan Gore | SMB Lawn Cowboy
2 months
I run a business with 80 employees. If you’ve ever wanted to run a business, read this:
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Nolan Gore | SMB Lawn Cowboy
9 months
I run a 6M landscaping company. We are buying a 2.5M competitor. Close in a few weeks. What advice do you have for me about managing the transition for their employees?
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Nolan Gore | SMB Lawn Cowboy
9 days
@bhallcpa There’s a lot that is wild in here. But the stock transaction cost is the most crazy to me.
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Nolan Gore | SMB Lawn Cowboy
12 days
Need to get my wife a new car. We have 4 growing kids. Looking for something big, safe, reliable. I heard the Sequoia is good. Any other recommendations?
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Nolan Gore | SMB Lawn Cowboy
5 months
Best buy on the market for your $. Maverick. I buy a lot of trucks for our business. I just texted my ford dealer. “I need a maverick. What you got? I will buy it tomorrow” 26k. Great deal. Show me a better deal.
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Nolan Gore | SMB Lawn Cowboy
1 year
If you are working exclusively/primarily from home - you’re in trouble. Overseas talent is real - and cheap. Get back in the office and connect with humans. Top 1% talent in the Philippines is sub 40k and will work through a monsoon without complaint. Am I wrong?
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Nolan Gore | SMB Lawn Cowboy
1 month
Economy feels weird…here are my numbers for June landscaping projects… (I run a residential landscaping business with 1700 routine clients) June 2023: - Estimates sent: 108 - Estimates won: 40 - Sales: $107,540.95 - Projects over 5k: 7 June 2024: - Estimates sent: 290 -
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Nolan Gore | SMB Lawn Cowboy
4 months
@9malls I say remove the computers.
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@LeadershipAcad1
Nolan Gore | SMB Lawn Cowboy
4 months
I run an 8M landscape business. Follow to hear about the daily struggles of small business. See this link to learn more about the truck.
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Nolan Gore | SMB Lawn Cowboy
5 months
My sales guy made 29 sales this week. All day he: - responds to requests - makes follow ups (calls, texts, emails) 29 is a hell of a week. I am psyched. Oh yeah…he gets paid $7.50 out of the Philippines. The guy is a freaking killer.
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Nolan Gore | SMB Lawn Cowboy
1 year
My everyday car. This bad boy exceeds expectations. - more family friendly than expected - super business friendly - clients and employees respect it - very safe - acceptable gas mileage I wouldn’t drive anything else I drive the white contractor truck in the background.
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Nolan Gore | SMB Lawn Cowboy
7 months
Today is my son’s 1st birthday. He was born at 24 weeks (4 mos early) He should be dead. By God’s grace he isn’t. But it’s still been a hell of a year. 5 months in the hospital, tons of medical apts and bills, lots of tears. 5 lessons from our year of suffering: —— 1.
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Nolan Gore | SMB Lawn Cowboy
3 months
$80,000 in payroll weekly is: - an honor - scary - humbling It blows my mind that over 80 families rely on our company for their weekly paychecks. Oh God - please provide
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Nolan Gore | SMB Lawn Cowboy
6 months
The Ford Maverick is the best work truck on the market. And it isn't close. MSRP sub $25k. Anyone have another favorite?
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Nolan Gore | SMB Lawn Cowboy
8 months
I still require my kids to say “yes sir / ma’am” to just about everyone, but especially adults. I personally still say it to them to instill it as a habit. Am I antiquated?
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Nolan Gore | SMB Lawn Cowboy
11 months
Want to know more about our landscape business? Here is a deeper dive based on many of your questions. Before we dive in: -6M in Revenue - ~60 employees - Residential lawn, landscape, irrigation - 0 acquisitions to date (except small irrigation co). Revenue mix: - 50%
@LeadershipAcad1
Nolan Gore | SMB Lawn Cowboy
1 year
I run a 6M residential landscaping co. Next week I am going to write a thread that breaks down a lot of our sales and marketing efforts, vendors, what we roughly pay, etc. Example: google ads vs fliers. Also…I pay $100s of thousands on materials. What do you want to know?
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Nolan Gore | SMB Lawn Cowboy
7 months
Had to fire someone last week. It pretty much always sucks. But - here is some valuable firing advice: Remember the 3 Fs Fair - Don't be an A**Hole Firm - No wishy-washy Final - They will try to get another chance
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Nolan Gore | SMB Lawn Cowboy
6 months
Getting sued. Personal injury lawyer. Very minor event. Person insisted it was "nothing" and they were fine. Tip: In any situation, report to your insurance. They will call and investigate. It won't cost you anything. Protects you from future suits.
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Nolan Gore | SMB Lawn Cowboy
1 year
I run a 6M residential landscaping co. Next week I am going to write a thread that breaks down a lot of our sales and marketing efforts, vendors, what we roughly pay, etc. Example: google ads vs fliers. Also…I pay $100s of thousands on materials. What do you want to know?
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Nolan Gore | SMB Lawn Cowboy
4 months
You get life passes to one sporting event. What’s your pick? 1- Super Bowl 2- National Championship 3- Kentucky Derby 4- Masters 5- March Madness 6- Army Navy game 7- Indi 500 8- Stanley Cup 9- NBA finals 10- World Series 11- Ohio State vs Michigan 12- Other I’m taking
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Nolan Gore | SMB Lawn Cowboy
1 year
Not every season is for growth. Sometimes you just need to hold on and be grateful for survival. It’s been a hard season for our family. But rich. 4 months ago today our son was born as a super-premi at 24 weeks. Context- his due date was supposed to be May 8th.
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Nolan Gore | SMB Lawn Cowboy
7 months
30 cheap things to do with young kids. I wrote this for myself bc I want to do more things like this in 2024. - Scavenger hunt. Get AI to create rhyming clues with things in your house/yard. (example clue that leads to trampoline - Bounce, jump, and play, where fun's on
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Nolan Gore | SMB Lawn Cowboy
7 months
My everyday driver. - world class performance - family friendly - clients / employees expect it - very safe I drive the white contractor truck in the background.
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Nolan Gore | SMB Lawn Cowboy
5 months
“Can I get a breakdown on Time and Materials for this pricing?” We get this question often from homeowners on landscaping quotes. Do you think they ask for a T&M breakdown for their food at restaurants?
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Nolan Gore | SMB Lawn Cowboy
9 months
I hired a guy in the Philippines to make outbound calls. He consistently makes over 100 calls per day. And he loves it. I feel like I have an unlock for follow ups / sales / customer service / pranking my brother.
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Nolan Gore | SMB Lawn Cowboy
9 months
We give each employee $50 for their birthday. I was scared to do it at first bc it adds up. But it’s worth it. There is no silver bullet for retaining employees, but 10 things like this over the year make a huge difference.
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Nolan Gore | SMB Lawn Cowboy
5 months
Day in the life of a business guy. I run an 8m ish landscaping co. - 4:30 feed the baby and pray - 5:30 think about work priorities - 6:00 head into office - 6:20 send disciplinary email - 6:40 drink 5th cup of coffee - 6:43 give feedback on pricing project - 7:00 send off
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Nolan Gore | SMB Lawn Cowboy
6 months
I killed our Ops Manager. The most important day-to-day guy. Dead. Ok…not dead…but silenced. This morning I told him that his #2 has to be in charge of the morning plan. He is “dead” for all intents and purposes. We rely on him too much. I need more depth on the
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Nolan Gore | SMB Lawn Cowboy
9 months
We recently implemented weekly pay. (instead of bi-weekly) The team loves it. Good for hiring. Cheers.
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Nolan Gore | SMB Lawn Cowboy
5 months
Had to fire someone. It pretty much always sucks. But this was probably my worst ever. But - here is some valuable firing advice: Remember the 3 Fs Fair - Don't be an A**Hole Firm - No wishy-washy Final - They will try to get another chance I thought about this one for
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Nolan Gore | SMB Lawn Cowboy
5 months
Austin is the best city in America. 25 min to get across town. World class university Seat of gov Tech My lawn company. What city is better?
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Nolan Gore | SMB Lawn Cowboy
27 days
What do you do for a living? Short over-simplifications only. Me- I cut grass. This is how I legitimately answer when people ask what I do.
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Nolan Gore | SMB Lawn Cowboy
1 year
Notice the names. We text clients each week and say something like… “Tip your crew. We will give them $10 each if you mention their name in a 5-star review” It’s a blast to pay the crew this marketing expense instead of a review aggregator. Let me know how it goes for you
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Nolan Gore | SMB Lawn Cowboy
1 year
6 months today. Born at 1.5 lbs. Miracle.
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Nolan Gore | SMB Lawn Cowboy
1 year
Sorry… not sorry…. Texas has the best food in America. - Texas BBQ destroys everywhere else - Tex-Mex is better than all other Mexican food - Best Ramen I’ve ever had - in ATX - Best ice cream: blue bell in Texas - Best Pizza overall Prove me wrong.
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Nolan Gore | SMB Lawn Cowboy
1 year
Waiter: “Would you like 7 tortillas with your meal?” Me: “no” Waiter: “what if I fry them and present them to you as chips? You can excessively salt them.” Me: “sounds like a great idea.”
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Nolan Gore | SMB Lawn Cowboy
4 months
We run 4-10s. Crews work 4 days per week - 10 hrs/day That leaves Mondays for maintenance of the equipment. We sharpen blades (pictured) We get materials for upcoming jobs. We gas up trucks (saves labor) If needed we can also use Mondays for weather catch up or extra
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Nolan Gore | SMB Lawn Cowboy
18 days
What’s considered trashy if you're poor, but classy if you're rich? I’ll go first… …owning a landscaping company. Someday I may be classy…
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Nolan Gore | SMB Lawn Cowboy
6 months
Don’t forget about that one employee that never causes problems. They aren’t the squeaky wheel They aren’t agitating for a raise They are always on time and never miss a day Maybe they aren’t a super star But reward them Make sure they are recognized
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Nolan Gore | SMB Lawn Cowboy
9 months
I am buying a competitor. We both have great reviews but I have more and better. What do I do with their Google listing and website? I want to pay someone $100 for 30 min to advise me on this. Who can I talk to?
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Nolan Gore | SMB Lawn Cowboy
6 months
Stop being a visionary. Stop being an "ideas guy", Execution. Execution. Execution. The smaller the company you run, the higher the percentage of time you need to spend on execution. Vision and strategy are detractors until you reach a certain scale. Ok. You can spend an
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Nolan Gore | SMB Lawn Cowboy
1 year
Do you constantly think through the economics of random businesses? My wife gets so annoyed. Example: I see a playground and start thinking through: - Margins on installation - Sales model - Operational timelines Give me your example.
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Nolan Gore | SMB Lawn Cowboy
1 year
5 months in the NICU today Doing great. Hopefully home soon. Roy - means God sees you. Here are some takeaways: - Invest in community while life is easy. Give. Give. Give. There will be a time you need the community to help carry you and your family. - NICU staff is the
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Nolan Gore | SMB Lawn Cowboy
8 months
Route density drives profitability in residential home services. Our residential lawn maintenance company just bought a competitor. Now we get to combine routes. Our company had about 1100 routine mow clients. Theirs had about 650. Both were pretty dense...but when we
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Nolan Gore | SMB Lawn Cowboy
6 months
Always be hiring. The teller at my bank was amazing. I left her a note. Then I gave a landscaping guy in the parking lot a business card. Always be hiring!
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Nolan Gore | SMB Lawn Cowboy
6 months
You should ask for a discount on EVERY medical bill. Me: can I have a discount. Them: we can give you a 50% discount. Me: more? Them: 80%? Me:…………..more?………. Them: no Me: ok
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Nolan Gore | SMB Lawn Cowboy
4 months
Your spouse comes #1 in the family. Not your kids. And your kids should know it. Make it obvious that your spouse has priority. It’s one of the best gifts you can give your kids. Why on earth is it a good idea to teach your kids they are the center of the world?
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Nolan Gore | SMB Lawn Cowboy
4 months
I get pictures of killer lawns all day. Great perk of the job. How are your spreadsheets looking?
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Nolan Gore | SMB Lawn Cowboy
1 year
White contractor truck > BMW Timex > Rolex Carhartt > Designer anything Local diner > Michelin Knowing Neighbors > McMansion Church > Sleeping in What else?
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Nolan Gore | SMB Lawn Cowboy
6 months
Lawn robots will be a thing. The key questions are: - when? - what types of properties? - what does the human do in conjunction? Ultimately this will be a good thing for people. The transition will be messy.
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Nolan Gore | SMB Lawn Cowboy
1 year
"A flush beats a full house" Saw this ad for a septic company the other day Trying to think of something this clever for lawn care 🤔
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Nolan Gore | SMB Lawn Cowboy
7 months
Hard reality of business ownership: Most employees greatly overestimate profits. Many on my team feel like I am swimming in cash - I am not. Business growth requires investment - that's where most of the cash goes. This is particularly emotionally taxing when people are
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Nolan Gore | SMB Lawn Cowboy
11 days
“Can I get a breakdown on Time and Materials for this pricing?” We get this question often from homeowners on landscaping quotes. Do you think they ask for a T&M breakdown for their food at restaurants?
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Nolan Gore | SMB Lawn Cowboy
6 months
I am super proud of our team. We just passed 500 reviews. 4.9 total rating. It’s hard to underestimate how valuable this is for a consumer facing business. Here are some notes on getting reviews: - Start with great service. No duh. - You HAVE to ask. It feels a bit
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Nolan Gore | SMB Lawn Cowboy
7 months
We get so many “call outs” it’s hard not to get cynical. It’s also hard not to get taken advantage of. Ex: 1- car broke down 2- aunt died 3- I’m sick Daily. We deal with this daily. Emotionally prepare yourself.
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Nolan Gore | SMB Lawn Cowboy
6 months
I have a goal for 2024. To whistle very loud with my fingers. On command. I would pay a lot for this skill. Can anyone help me?
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Nolan Gore | SMB Lawn Cowboy
11 months
My dad lost his photo ID on the way to the airport today. LAX. Somehow he convinced them to let him through security. Anyone seen this done before?
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Nolan Gore | SMB Lawn Cowboy
4 months
"You parked bad at my house. I am calling the police" "That leaf clean up was bad. Refund or I am calling my attorney". Same client. Should I keep them?
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Nolan Gore | SMB Lawn Cowboy
10 days
@MIProfitHunter She was repeatedly unavailable when needed.
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Nolan Gore | SMB Lawn Cowboy
5 months
I bought a business 90 days ago. How did we price it? Here are the pertinent details and the story. -our landscaping co was doing ~6M in rev -competitor in town was doing ~2M -same area of operations -same software -same subs -same services (we thought) No brainer
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Nolan Gore | SMB Lawn Cowboy
1 year
In person work is better than remote. One small but tangible value for me - winding down on the way home. Often I need the drive home (only 12 min) in order to cool off before being a good dad/husband. Anyone relate?
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Nolan Gore | SMB Lawn Cowboy
1 year
Things I tell my kids consistently: "We do hard things" Now when they say..."It's hard!" one of the other kids say, "We do hard things".
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Nolan Gore | SMB Lawn Cowboy
9 months
Your spouse comes #1 in the family. Not your kids. And your kids should know it. Make it obvious that your spouse has priority. It’s one of the best gifts you can give your kids. Why on earth is it a good idea to teach your kids they are the center of the world?
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Nolan Gore | SMB Lawn Cowboy
6 months
Need to get my wife a new car. We have 4 growing kids. Looking for something big, safe, reliable. I heard the Sequoia is good. Any other recommendations?
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Nolan Gore | SMB Lawn Cowboy
1 year
White contractor truck > BMW Timex > Rolex Carhartt > Designer anything Local diner > Michelin Knowing Neighbors > McMansion Church > Sleeping in What else?
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Nolan Gore | SMB Lawn Cowboy
5 months
Hiring question: If someone has been without a job for the past 6 months (living off their girl friend)...is that a red flag? Or am I a jerk for thinking that?
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Nolan Gore | SMB Lawn Cowboy
1 year
MARRIAGE ADVICE: I’ve been married 10 years and this is still hard. Men - you are supposed to be the leader of the marriage. Leader = lead repenter No matter the fight with your wife, it’s your job to repent first. Even if it’s 99% “her fault”, lead in humility. It’s
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Nolan Gore | SMB Lawn Cowboy
1 year
Happy Independence Day, This is one of my absolute favorite holidays. I was in the Marine Corps for 4 years. I deployed to Iraq during all the ISIS stuff. In other words, I served a little, but not near as much as many, many people. The picture on here is of one of my guys
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Nolan Gore | SMB Lawn Cowboy
1 year
Day in life of an operator: - 1:30am bottle fed son - 4:30 bottle fed son listened to Bible - 6 head to work to make tacos for team - 7 feed 40 dudes and send off crews - 8:30 finance meeting - 10:30 customer service manager check in - 11:30 interview VA candidate - 14:00
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Nolan Gore | SMB Lawn Cowboy
5 months
Banking sh*t show for our recent acquisition… Long story short… Me: Can I have some money? Bank: Sure. No worries. Me: Super cool. But you’re sure right? Bank: Totally sure. No problemo. ***weeks later Me: Sorry to be a broken record, but we good good right? Bank: Of
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Nolan Gore | SMB Lawn Cowboy
19 days
Your kids don’t want expensive toys. They want: -empty boxes - tape - paper - markers - pipe cleaners - sticks - sharp things - string. Lots of it - rubber bands - toilet paper rolls What am I missing?
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Nolan Gore | SMB Lawn Cowboy
6 months
I GOT SPONSORED. Jack Link's is now my official snack sponsor. What started as a joke turned into a real thing. (Meaning they sent some jerky & promised more). I couldn't be prouder to hype this company. In all seriousness - great product & fantastic company. Tell me
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Nolan Gore | SMB Lawn Cowboy
8 months
I just sat across the table from a man I respect and bought his business. Many years of stress, sweat, and relationships were handed over with a few signatures. Now, I get to carry that legacy. It was emotional. Don't undervalue the emotional weight of these transactions.
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Nolan Gore | SMB Lawn Cowboy
3 months
350 jobs today! We are doing 350 lawn/ landscape/ irrigation jobs today. That blows my mind. It’s easy to get caught up in the 2 or 3 problems each day and forget the 347 that are going well.
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@LeadershipAcad1
Nolan Gore | SMB Lawn Cowboy
6 months
EXCITING ANNOUNCEMENT: Jack Links Jerky and I are under formal and ongoing negotiations for a snack sponsorship. (We DMed once) So - this is what I need from you …the people… I need you to comment, like, bookmark, RT, send this to your dad so that @JackLinks actually
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