Max Tendero @max_tendero Twitter profile | Pikagi

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Max Tendero

@max_tendero

1,330

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579

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Scaling a home cleaning co 🧼🏠 // Running a Christmas light biz 🎅🏼 // Private money lending // prev. founder @civilmediaio // @umich '20

Detroit, MI

https://t.co/s1MM1OseRu

Joined March 2014

Don't wanna be here? Send us removal request.

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@max_tendero

Max Tendero

8 months

🎄xmas lighting biz year 1🎄 Gross: $22,434.00 Expenses: $14,896.83 Net: $7,537.17 Not bad for 2 months of work. Marketing: FB ads (low quality leads), yard signs, and Google Ads ( @ServiceAdsGuy ). ty @jmventurelog , your guide is how/why I started. Stoked for next year!

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@max_tendero

Max Tendero

10 months

First wave of signs! 15 placed, 6 calls, 3 jobs. $43 CAC, avg job revenue $700. Time to rinse/repeat. More going out Monday night, hoping to capitalize on Halloween foot traffic 🎃

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@max_tendero

Max Tendero

2 years

Russia/Ukraine slides are now live! 20+ slides w/ history, response from U.S. & allies, what might happen next, and discussion questions. These will be continuously updated. s/o @HughJRichards for the inspiration #edchat Link

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@max_tendero

Max Tendero

1 year

Finally hit $30k w/ 148 cleans booked 🥳🥳🥳 Hard to believe that it's only month 6. Having a kickass co-founder helps @JennTendero (total doesn't include a $1.6k/mo church clean)

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@max_tendero

Max Tendero

10 months

Officially the owner of ! Excited to see where biz #2 goes. Keep is running smoothly (for the most part), so what's the worst that could happen 😅 S/o to @jmventurelog for his (free) KILLER start-up guide

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@max_tendero

Max Tendero

2 years

👩‍💻 Our simple six-step process to hire 1099s for a cleaning business...

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@max_tendero

Max Tendero

1 year

Keep stats! 💘 Feb: $20.8k gross / 30% net / $10.3k recurring / 95 bookings 🌷 Start-March: $22.1k gross / $18.5k recurring / 101 bookings 🎯 March goal: $30k gross / 32% net / two more reliable cleaners + experiment w/ lead gen strategies (didn't do this in feb.)

@max_tendero

Max Tendero

2 years

Keep stats: Jan/start-Feb ❄️ Jan: $14.4k gross / 34.7% / $9.6k recurring / 73 bookings 💞 Start-Feb: $13k gross / $10.2k recurring / 66 bookings 🎯 Feb goal: $20k gross / 35% net / experiment with a bunch of lead channels (yard signs, EDDM, etc.)

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@max_tendero

Max Tendero

10 months

Let’s get this 🍞

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@max_tendero

Max Tendero

2 years

@MrHistory123 My team created free Google Slides to help teachers walk through the Roe leak with their students. Hope it's helpful!

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@max_tendero

Max Tendero

11 months

🔗 An overview of how we use Zapier to connect OpenPhone (OP), Booking Koala (BK), and Hubspot (HS). While this system does require some manual work by our VA, it reduces lift while retaining the personal touch and control of client comms that's so important to us. 🧵🧵🧵

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@max_tendero

Max Tendero

2 years

Booked over $1k in LSA cleans today alone. Another client calling after work to book a biweekly clean. What a Monday 🔥

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@max_tendero

Max Tendero

10 months

Website live, yard signs being delivered today, it's basically Christmas 🎄 s/o @SirKevinicus for the quick-turnaround on this sweet build – hit him up if you want an awesome site at a reasonable rate.

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@max_tendero

Max Tendero

1 year

Working on a new "CRM". *IF* all goes well, Zapier will connect BK/OpenPhone/Hub Spot. It'll completely automate... 1 - Customer intake 2 - Updating customer data 3 - Customer follow-up Anyone built something similar? Would people want to see the finished product?

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@max_tendero

Max Tendero

1 year

I LOVE this cleaning community, but at times it feels redundant — the same things being repeated with slight tweaks. Learning from others is so valuable but at some point you just gotta go do the thing. No hate at all, just curious if anyone else feels this or if it’s just me?

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@max_tendero

Max Tendero

1 year

Just booked a $1000 move-in clean for a 6,000 square foot house happy mf friday

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@max_tendero

Max Tendero

9 months

Text from a potential cleaner. Do we hire???

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@max_tendero

Max Tendero

9 months

Christmas lighting update! 💸 Gross revenue: $4,453 🗓️ Scheduled revenue in the next week: $3,667 💰 Net expenses: $8k Break even time! Have enough supplies for ~3 more jobs. Plus, I have 75 yard signs waiting to be put out. Feel like I'm finally getting the hang of things :)

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@max_tendero

Max Tendero

2 years

Secured our first commercial contract cleaning a local church 3x/wk 🥳 Pro - they’re the nicest clients I’ve ever met Con - they’ll probably be the nicest clients we ever have

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@max_tendero

Max Tendero

10 years

Shoutout to @iibrahim380 for falling off the Seadoo going 63mph and not dying 🙌

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@max_tendero

Max Tendero

2 years

I'd love every single clean to go perfectly, but that's not always the case (esp w/ 1099s). What I CAN control is giving the best customer service experience possible. A short story about how a potential shit show turned into an opportunity... ☕️🧼🚀💰

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@max_tendero

Max Tendero

1 year

Keep stats + quick analysis... 🌷 End-March: $32.1k (yay!) / 24% net 🌧️ End-April: $23.9k (brutal) / 25% net / $13.1 rec / 106 bookings 💐 Start-May: $32.6k (yay x2!) / $20.5 rec / 135 bookings 🎯 April goals: VA fully up to speed, convert one-time spring cleans to recurring

@max_tendero

Max Tendero

1 year

Keep stats! 💘 Feb: $20.8k gross / 30% net / $10.3k recurring / 95 bookings 🌷 Start-March: $22.1k gross / $18.5k recurring / 101 bookings 🎯 March goal: $30k gross / 32% net / two more reliable cleaners + experiment w/ lead gen strategies (didn't do this in feb.)

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@max_tendero

Max Tendero

10 months

$528 deep clean booked while watching the bama game on my couch 🦥

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@max_tendero

Max Tendero

3 years

We've built a safer, easier way for high school educators to talk about current events in the classroom. Everything teachers need – background info, multimedia content, and prepared lessons – in one place. Check it out: #edchat

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@max_tendero

Max Tendero

2 years

Created a checklist for our cleaners to fill out and leave behind with the client after their first two cleans. Rationale... 🧼Increased quality from cleaners 🤝Clients know exactly what to expect 💬QR code to leave a review Feedback appreciated :)

Keep Client Checklist (Public)

Name: ___________________________________ Date: _____________ Departure time: ____ : ____ am / pm Type of clean (circle one): Routine Clean (RC) / Deep Clean (DC) / Move-in/out Clean (MC) RC DC MC...

docs.google.com

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@max_tendero

Max Tendero

1 year

With 11 cleans, tomorrow was going to be our biggest day ever. Michigan had other plans: 1" ice, 1-3" sleet starting this afternoon. Just finished rescheduling all 11 😞 Jealous of you warm weather folks @Stetson11QB @KenCleans @cleanwithmike @MrJohnLobb @LoganARobison

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@max_tendero

Max Tendero

10 months

✅ The SEO checklist we're working through to increase our search ranking... Indirect help/inspo from @marcusmclayton and @TrevorGirlDad , thanks guys!

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Copy of Keep Local SEO Checklist

Master Checklist Tools Setup Google Analytics Setup Google Search Console Bright Local (paid w/ 14-day free trial) SEMrush (paid) Audit Review current rankings Review current citations Review current...

docs.google.com

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@max_tendero

Max Tendero

2 years

Just created a one-pager for new cleaners as part of our new welcome packet. Feel free to create a copy for your own use. Not fancy, but hoping it gets us started off on the same page. Would love feedback! (1/3)

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The Keep Standard (Public)

Welcome to Keep! We’re so excited to have you as a part of the team. We started this company because we thought the residential cleaning business model – long wait times, underpaid cleaners, ineffi...

docs.google.com

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@max_tendero

Max Tendero

1 year

We just had two cleaners leave us (health & moving), and are severely short-staffed in our primary region. It felt like we spent the entire day drowning, but almost $3k in new bookings makes it feel worth it 🥲

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@max_tendero

Max Tendero

2 years

Keep stats: Jan/start-Feb ❄️ Jan: $14.4k gross / 34.7% / $9.6k recurring / 73 bookings 💞 Start-Feb: $13k gross / $10.2k recurring / 66 bookings 🎯 Feb goal: $20k gross / 35% net / experiment with a bunch of lead channels (yard signs, EDDM, etc.)

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@max_tendero

Max Tendero

1 year

Today we had 5 new clients, and every single one was over the moon. Takeaway: fire your mediocre cleaners yesterday, even if it's inconvenient. Clients will understand pushing out a week or two in the meantime if communicate that you're looking out for them.

@JennTendero

Jenn Tendero

1 year

1/2 A cleaner with a team of four has cost us $$$ in refunds due to shoddy work. But they have dozens of jobs between them, including many long-standing. Last week she got into a verbal altercation with a new client. Had to refund $540 job. Fired her & her team on the spot.

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@max_tendero

Max Tendero

1 year

Day 2 of onboarding our part-time VA to help with backend stuff like follow-ups, scheduling, FB/GMB posting, etc. Was probably too optimistic about how quickly she'd get acclimated, but excited to offload some that work. Wish we would've brought someone on months ago tbh

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@max_tendero

Max Tendero

2 years

How do you know you’ve hired a good cleaner?

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@max_tendero

Max Tendero

8 months

Really needed the comedic relief from this former cleaner today. @JennTendero

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@max_tendero

Max Tendero

10 years

Holy March Madness upsets

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@max_tendero

Max Tendero

8 months

Some favorites from this year:)

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@max_tendero

Max Tendero

4 years

A better, more refreshing way to news

@ItsCivilMedia

Civil Media

4 years

Our founder, @maxwell_ten , explains why he founded Civil and why it’s so important to understand more and argue less. Peep the vid here:

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@max_tendero

Max Tendero

1 year

Been a bit since I've done one of these... 💐 End-May: $38.4k – 30.1% net 🌞 End June: $34.6k – 28% net 🏖️ Start-July: $27.3k Interesting how we've consistently fluctuated: Mar📈 – Apr📉 – May📈 – June📉 – July (???) Onwards!

@max_tendero

Max Tendero

1 year

Keep stats + quick analysis... 🌷 End-March: $32.1k (yay!) / 24% net 🌧️ End-April: $23.9k (brutal) / 25% net / $13.1 rec / 106 bookings 💐 Start-May: $32.6k (yay x2!) / $20.5 rec / 135 bookings 🎯 April goals: VA fully up to speed, convert one-time spring cleans to recurring

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@max_tendero

Max Tendero

10 years

s/o to winter for one last try today, but defeat is inevitable. #spring2k14

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@max_tendero

Max Tendero

10 years

I wish Belgium would've stuck to waffles

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@max_tendero

Max Tendero

2 years

20 months after I began brainstorming what @civilmediaio might look like, I’m holding our first check from a school. Feeling speechless, a bit undeserving, and so grateful.

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@max_tendero

Max Tendero

2 years

20 (!!!) new teacher signups in the last week. It took 5 months, but it’s starting to feel like we might really be onto something with @civilmediaio . Here’s how we got here (🧵)

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@max_tendero

Max Tendero

8 months

To celebrate hitting 1,000 followers, here’s a step-by-step guide on buying follows… 🧵🧵🧵

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@max_tendero

Max Tendero

1 year

Anyone have a cleaner that seems passive aggressive over text and then over the phone is uber-amicable and calm? Just cleared up a situation like that today, will be interesting to see if it lasts. Felt like I was straight out that Key & Peele skit (below)

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@max_tendero

Max Tendero

1 year

🔎 SMB SEO crash course (part 1) w/ @marcusmclayton We started out ranking for 0 keywords in the top 10 organic search pages. Now, we're ranking on page 6 for our #1 keyword. Still a long way to go, but progress! Here’s how to get started...

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@max_tendero

Max Tendero

10 years

Still laughing at Cedar Springs when they thought they won and started screaming. #maybenexttime #trackdynasty2k14

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@max_tendero

Max Tendero

1 year

@LoganARobison Did a graphic designer cut you off in traffic or something ahaha

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@max_tendero

Max Tendero

10 months

@The__Detroiter Some people love scaling things, and others love creating. Took me three businesses to realize I fall more into the latter. It’s not necessarily an either/or, and there are fun parts of scaling, but nothing gets me going quite like creating something out of nothing

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@max_tendero

Max Tendero

9 months

@samuelsachss Hardly lol. Just did install #4 and it’s finally starting to feel easier & less scary. Couldn’t recommend the (actual) Goat Steep Assist any more. Complete game changer.

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@max_tendero

Max Tendero

2 years

What a freakin ride 🥲

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The End of Civil

I’ve been putting off actually publishing this for a while. I crave closure, yet as my mouse hovers over the publish button, my chest gets…

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@max_tendero

Max Tendero

2 years

Teachers sending me photos of students participating in our activities is the best motivation I could ask for.

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@max_tendero

Max Tendero

2 years

Interviewed a killer candidate w/ 3 references but no liability insurance this morning 📞 Sent our quick guide to getting liability insurance 📩 Prospect sends us a copy of her new insurance an hour later 📑 Got her first clean set for next thurs ✅

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@max_tendero

Max Tendero

1 year

@KenCleans @deering125 I’d venmo you for this thread

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@max_tendero

Max Tendero

11 months

This @OpenPhone radio silence occasionally punctuated by an unhelpful support reply is a bad look. Instead, acknowledge, apologize, and be transparent about what you're doing to fix it. Acting like everything is fine (when it's clearly not) doesn't assuage worry, it erodes trust

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@max_tendero

Max Tendero

1 year

We'll take a 63% conversion rate (7/11) every day of the week Growing fish in a small pond > anything in a big pond

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@max_tendero

Max Tendero

2 years

@_CrystalMWatson My team @civilmediaio is breaking down what happened and the partisan talking points on either side (gun policy, replacement theory, etc.). Slides, discussion Qs, and more will be out tomorrow at 6a for anyone who’s interested, just sign-up on our site!

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@max_tendero

Max Tendero

2 years

Moral of the story: customer service can be your biggest comp advantage. Not price, not ChatGPT, not productivity hacks: show clients you care. Thanks for coming to my TED Talk

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@max_tendero

Max Tendero

1 year

Had the privilege of talking to @Stetson11QB yesterday and @DanKats23 earlier today. A1 dudes!

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@max_tendero

Max Tendero

10 years

Just got out of the hospital without a pinkie nail 🙌

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@max_tendero

Max Tendero

10 years

Usually when I see a yellow light I speed up not slow down

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@max_tendero

Max Tendero

3 years

@JasonSCampbell where is cancel culture when we need it most

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@max_tendero

Max Tendero

10 years

I see someone I know at Walmart, I say hi, I see them 3 more separate times, what do I do/say? #awk

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@max_tendero

Max Tendero

2 years

Sanity check: conservatively 95% of our bookings happen after a client calls. It makes sense imo… I’d want to talk to someone before letting a stranger into my home. Have others experienced the same thing? Or, is there too much friction in our online booking process?

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@max_tendero

Max Tendero

2 years

@govtgal Hope these are helpful!

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@max_tendero

Max Tendero

1 year

@pjmcgeary Let’s go! We want to hit $30k next month as well. $19k booked for March it seems doable

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@max_tendero

Max Tendero

10 years

When your dad comes home after being gone in Arkansas for 2 months 👌👌👌

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@max_tendero

Max Tendero

10 years

5 guys for the first time; my life is forever changed. 🙌

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@max_tendero

Max Tendero

10 years

Thinking about staying on Lake Michigan for a month this summer got me like....

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@max_tendero

Max Tendero

10 months

Not a comprehensive list by any means, but it's a good start. I can post more specific guides like semi-automated blog posts if it'd be helpful for folks. cc: @nickhancock8 @pjamess8 @Dylan__Gass

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@max_tendero

Max Tendero

2 years

Thanks for the s/o :)

@EdWeekTeacher

Education Week Teacher

2 years

8 Resources Teachers Are Using to Discuss Russia's Invasion of Ukraine

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@max_tendero

Max Tendero

1 year

Today’s cleaning adventures… 1 - put together toys for a client (and documented it, obviously) 2 - got a passive aggressive text from a cleaner we haven’t. even. hired. yet. (and won’t be, shocked) 3 - received a very polite cleaning request from, wait for it, Devil Spawn

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@max_tendero

Max Tendero

11 months

@cleanwithmike The inevitable biz owner to coach pipeline 😂 In all seriousness kudos man you built something and ppl want the scoop

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@max_tendero

Max Tendero

9 months

Any other xmas light people struggling to convert FB messaging leads? I'm spending to get them to message me and then they're falling off at pre-qualification.

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@max_tendero

Max Tendero

2 years

We created slides to help you walk your students through the SCOTUS leak. Please share with other teachers if you find them helpful! Link:

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@max_tendero

Max Tendero

2 years

We’ve struggled to find solid hires recently. A client asked if we’d be interested in a couple college students she knows are looking for work. Any experience with new cleaners? Should we give them a shot? @LoganARobison @Stetson11QB @KenCleans @KadeAchieves @NeelBParekh

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@max_tendero

Max Tendero

1 year

Cleaning Christmas! Back-to-back interviewees turned out to be roommates that live in a STR hotspot. They're experienced, interviewed really well, AND come with references – we'll see how their test clean goes.

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@max_tendero

Max Tendero

10 months

@unsexy_biz_guys FB groups work at first but then interest dies down (or so we’ve found). Indeed is still our main pipeline, haven’t found anything better

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@max_tendero

Max Tendero

2 years

@historysandoval I hope this is useful!

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@max_tendero

Max Tendero

2 years

✅ If they clean well, hire! Have them complete a background check and send you a copy of liability insurance. We forward cleaners to if they don't have their own.

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Protect your small business with NEXT Insurance. Fast quotes. Instant coverage with competitive rates. Totally tailored for 1,300+ professions

www.nextinsurance.com

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@max_tendero

Max Tendero

2 years

Everyone should have a @SirKevinicus to design and illustrate cool new web pages:)

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@max_tendero

Max Tendero

10 months

@AlexLathery I just wanted ours to be as clear as possible. If Karens really wanted to find us they could just Google our phone #

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@max_tendero

Max Tendero

2 years

I’m convinced our biggest competitive advantage (outside of good Google reviews) is picking up the phone and giving customers a quote the first time they call. Booked a $315 clean today and the client said it was because we were the only company to answer.

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@max_tendero

Max Tendero

2 years

@cleanwithmike $600 away from matching last months revenue - it’s been a slowww month

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@max_tendero

Max Tendero

3 years

First-time founder foolishness: Problem vs. solution validation (order is important) 🧵🧵🧵

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@max_tendero

Max Tendero

10 years

Why does my dentist try to make conversation when he has extremely sharp tools in my mouth? #takeahint

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@max_tendero

Max Tendero

3 years

A 2020 state teacher of the year just agreed to join our advisory board🥳🥳🥳

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@max_tendero

Max Tendero

2 years

@mrfitzhist Hope this helps:)

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@max_tendero

Max Tendero

10 months

@TrevorGirlDad @jjjjjjjjjsh I used his tutorial. I also have chatgpt automatically write a blog post on a randomized cleaning topic every week and email it to me.

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@max_tendero

Max Tendero

10 years

Am I the only sudden Brazil fan after watching this game? #naymar

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@max_tendero

Max Tendero

1 year

Work wise, the past few weeks have been rocky… I was in LA for 2 wks w/ my gf (time change👎), I got out of my workout rhythm, a team quit, and a number of recurring clients cancelled. April hasn’t started how we hoped but @JennTendero and I are gonna finish strong 🤠

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@max_tendero

Max Tendero

10 years

Julio Cesar= temporary Brazilian god

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@max_tendero

Max Tendero

10 months

@unsexy_biz_guys White label version of GHL I think

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@max_tendero

Max Tendero

2 years

One month later, Keep. A Cleaning Company is up and running:)

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@max_tendero

Max Tendero

1 year

@nickhancock8 It’s tough bc I know it’s really useful for newbies. At the same time, the how-to threads get old after a while 😂

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@max_tendero

Max Tendero

10 years

"Motherhood is half lying"- Mom

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@max_tendero

Max Tendero

1 year

Going to begin the assimilation process for our first VA early next week, what should we be focusing on over the first couple weeks?

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@max_tendero

Max Tendero

8 months

🤡

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@max_tendero

Max Tendero

1 year

@pjmcgeary Very normal feeling. Best way I’ve found to combat it is journaling, meeting with my coach, and working

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@max_tendero

Max Tendero

2 years

💬 Text candidates to set up a phone interview. Ask them to text 15 mins before the scheduled time to confirm your meeting. Weeds out candidates who aren't organized and can't follow simple instructions. If they don't text, that's one less headache down the road.

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@max_tendero

Max Tendero

9 years

@maryyhousman @SoDamnTrue 😑

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@max_tendero

Max Tendero

1 year

Biggest takeaway: roll w/ the punches! You can only control so much, but you can control showing up every day and working hard. That'll ultimately cover a multitude of sins.

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