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Marketecture

@marketecturetv

2 years

is launching today. We probably couldn't explain it better than our founder, @aripap , did in this thread:

Ari Paparo

@aripap

2 years

Folks have been wondering what I’m up to after selling Beeswax. Well I’m happy to announce my first project, launching today: (read on for 🧵)

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Marketecture

@marketecturetv

5 months

We have news: Welcome @AdtechGod and @JeremyBloomHere to the team.

Marketecture Buys AdTechGod (No, Really) | AdExchanger

Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned...

www.adexchanger.com

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Marketecture

@marketecturetv

5 months

Ari's latest newsletter proposes a framework for defining what the "Open web" is, exactly. Also, our final IAB Tech Lab interview, on the OMSDK.

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Marketecture

@marketecturetv

3 months

🚨 Emergency Pod 🚨 Ari Paparo, Andrew Casale and Paul Bannister give their hot takes on Google's retreat on 3P cookies. Spotify: Apple:

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Marketecture

@marketecturetv

8 months

The Sandbox Episode with @alextcone from Google. ⏲️ Latest timelines 🔧 Hard technical questions 🧨 Breakdown of the IAB's criticisms Spotify: Apple:

Episode 58: All About the Privacy Sandbox with Alex Cone from Google

Podcast Episode · Marketecture: Get Smart. Fast. · 02/09/2024 · 1h 7m

podcasts.apple.com

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Marketecture

@marketecturetv

4 months

Equativ (formerly Smart Ad Server) acquires Sharethrough ( @sharethrough ). Gives them better scale in the US as an SSP and native ad platform:

Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and...

Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence.

equativ.com

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Marketecture

@marketecturetv

1 month

Day 2 coverage of #USvGoogle is out. Featuring @slayser8 , @jaymfriedman , and former Google engineering director @lipko .

Day 2: Stephanie is being emotional and unproductive

monopoly.marketecture.tv

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Marketecture

@marketecturetv

1 year

7 minutes until @TheTradeDesk #Kokai stream and we're going to cover it live here. Just like Apple's event, but you don't have to wear anything on your face. 🧵

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Marketecture

@marketecturetv

1 month

Day 1 of the Google trial. @aripap goes Hunter S Thompson and reports back for The Monopoly Report:

US et al v Google: Day 1

monopoly.marketecture.tv

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Marketecture

@marketecturetv

1 year

Episode 36: @kfranasz from @AdalyticsHQ goes point-by-point on the Youtube report and the company's rebuttal. Also we ask @keithepetri from @lockr_digital to Justify His Existence! Spotify: Apple: YT:

Episode 36: Krzysztof from Adalytics has Google on the ropes. Keith...

Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into depth on ...

www.youtube.com

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Marketecture

@marketecturetv

5 months

Netflix going the open route with Magnite, TTD, and DV:

Netflix Upfront 2024: The Year of Growth and Momentum - About Netflix

about.netflix.com

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Marketecture

@marketecturetv

1 year

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨 How big was MM? How much money may be lost? What about the customers and employees? Our panel: @aripap @airgups23 @aexm and Ken Rona Spotify: Apple:

🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨

Podcast Episode · Marketecture: Get Smart. Fast. · 06/30/2023 · 31m

podcasts.apple.com

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Marketecture

@marketecturetv

4 months

Big news week!

ADWEEK

@Adweek

4 months

Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year.

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Marketecture

@marketecturetv

4 months

Episode 77: @gokulr talks about building AdSense, acquiring DoubleClick, and figuring out what Facebook advertisers actually wanted. Plus a Cannes special report. Spotify: Apple:

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Podcast Episode · Marketecture: Get Smart. Fast. · 06/21/2024 · 52m

podcasts.apple.com

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Marketecture

@marketecturetv

6 months

TTD and @Roku in a major partnership. Seems like @TheTradeDesk gets Roku data and maybe they are sunsetting or de-emphasizing the OneView buying platform (old DataXu):

Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership

Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk (NA

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Marketecture

@marketecturetv

1 month

Day 7 of #USvGoogle goes to the buy-side. Why doesn't Google Ads bid more on other exchanges? We may never know. Also @TimCadogan shows up and is very funny.

Day 7: We're building a wall, and AdX is paying for it

monopoly.marketecture.tv

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Marketecture

@marketecturetv

24 days

Day 13 of #USvGoogle and we have a meme.

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Marketecture

@marketecturetv

8 months

Episode 62: @joe_zappa on why ad tech marketing sucks and why your CEO should be shitposting. Also: 👥 Shady "ad bridging" 📚 Reddit IPO 💃 The coming Tik Tok ban Spotify: Apple:

Episode 62: Joe Zappa on why ad tech marketing sucks and what your CEO should do about it

Podcast Episode · Marketecture: Get Smart. Fast. · 03/08/2024 · 47m

podcasts.apple.com

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Marketecture

@marketecturetv

1 year

We’ve been ranked the number one ad tech podcast in a totally scientific study.

AdTechGod 🍪

@AdtechGod

1 year

VOX POPULI It is important to contribute to the growth and education of our community. I am happy to announce that @aripap @eric_seufert & @tkawaja ranked top 3 Twitter AdTech Influencers. My personal favorite @marketectureTV was the highest ranked Podcast followed by

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Marketecture

@marketecturetv

3 months

In this week's newsletter @aripap unpacks the strategy behind the "SP500+" from Trade Desk (and why it has such a stupid name). And our vendor interview is with @playwire

The S&P 500 — no, not that one!

Also Danilo Tauro on commerce media

news.marketecture.tv

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Marketecture

@marketecturetv

4 months

This week's newsletter introduces the SLoP model for measuring publisher power. Plus our interview with @Semasio_Global on post-cookie and contextual data.

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Marketecture

@marketecturetv

9 months

Ari talks to @acasale about @IndexExchange new Marketplaces -- tech that lets third parties (data, creative, quality) create deal IDs on publishers' inventory. Interview is free for one week. Video (reg req.): Podcast:

Explained: Index Exchange’s new Marketplaces product

www.marketecture.tv

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Marketecture

@marketecturetv

1 year

Lord have mercy. For our 20th episode we were joined by @AdtechGod . Fear his wrath, but also his commentary on CTV. Apple: Spotify:

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Marketecture

@marketecturetv

3 months

Our latest interview is with @joeroot from @Permutive talking 1P data. And this week's newsletter digests the Sandbox testing data from @IndexExchange and puts it into context.

Justify Your Existence Returns

And Index gives us some more Sandbox data to chew on

news.marketecture.tv

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Marketecture

@marketecturetv

1 year

Episode 25: @antoniogm tries to convince @aripap that Web3 and ad tech go together. Plus in-depth analysis of Zuck's Ju Jitsu fighting technique from @ericfranchi Spotify: Apple: YT:

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attributio...

www.youtube.com

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Marketecture

@marketecturetv

1 year

🔥This is a hot one. @nandoodles of @CheckMyAdsHQ on how they shut down disinformation in ad tech and why "Google is the worst" Spotify: Apple: YT:

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.In this episode:*...

www.youtube.com

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Marketecture

@marketecturetv

2 years

Marketecture will be out in FORCE at Possible in Miami. Wait, I'm hearing we've scaled down the presence. OK, no one is there except @aripap . If you see him lonely by the pool, we'd appreciate if you made the effort to make small talk, make him feel needed, etc.

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Marketecture

@marketecturetv

9 months

Episode 55 with @mattprohaska , the hardest working man in ad tech. 🧽 Habu's clean room exit at 11x revenue 📺 More on LG ads 📝 Jeff Green complains about the sandbox...at length Spotify: Apple:

Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox...

Podcast Episode · Marketecture: Get Smart. Fast. · 01/19/2024 · 49m

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Marketecture

@marketecturetv

2 years

Introducing a new weekly podcast from the experts at Marketecture. This week Ari Paparo, Zach Rodgers and Eric Franchi talk CES, the "Ad tech tuxedo", Facebook vs GDPR, AI for creative, and more. Spotify: Apple:

Episode 1: CES, AI Creative, Facebook vs GDPR

Podcast Episode · Marketecture: Get Smart. Fast. · 01/13/2023 · 38m

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Marketecture

@marketecturetv

8 months

Last week @adfontesmedia announced its media bias ratings would be available as pre-bid segments on @TheTradeDesk . We interviewed @LouPas to learn how the ratings work and why advertisers should invest in news. Interview (free for 1 week):

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Marketecture

@marketecturetv

5 months

Tony Katsur turns the tables and interviews @aripap about the VAST standard. And in the newsletter we break down verification companies $IAS and $DV, give the bull vs bear case, and explore their innovation opportunities.

Verification at the crossroads

Get Smart. Fast. Marketecture goes deep on ad tech and programmatic advertising.

news.marketecture.tv

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Marketecture

@marketecturetv

1 month

It’s on.

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Marketecture

@marketecturetv

4 months

Today's newsletter asks why so much ad tech M&A fails. Also @eric_seufert interviews @AppsFlyer about mobile measurement.

ARPU Kidding Me?

Get Smart. Fast. Marketecture goes deep on ad tech and programmatic advertising.

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Marketecture

@marketecturetv

6 months

The IAB Tech Lab ( @IABTechLab ) is having its 10-year anniversary 🎂 so we're interviewing the people that led their most important innovations. First up @JuliaShullman talks TCF. Also @aripap writes a depressing essay.

Did it have to be this way?

And the IAB Tech Lab's 10-year anniversary

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Marketecture

@marketecturetv

1 year

Episode 33: Ad Tech Fundraising 💸 We are joined by @rochemathieu and @averyj -- brave CEOs who have been in raising capital in this hostile environment. Spotify: Apple: YT:

Episode 33: Is fundraising for ad tech companies even possible?

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID3 and James...

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Marketecture

@marketecturetv

2 years

The latest pod focuses on the future of mobile acquisition, ATT, and hyper-casual gaming with renowned expert @eric_seufert . Also Netflix buying an ad server, and SVB. Spotify: Apple:

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

Podcast Episode · Marketecture: Get Smart. Fast. · 03/17/2023 · 48m

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Marketecture

@marketecturetv

1 month

Day 3 coverage of #USvGoogle featuring @bradbender1 , Jed Dederick from TTD, a fun memo from @DRosenblattDC , and expert testimony that auctions, are, in fact, good.

Day 3: The problem with header bidding is it exists

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Marketecture

@marketecturetv

1 month

Day 5 of #USvGoogle features AdX and Google Ads pricing, discounting, and confusion.

Day 5: The rents are irrationally high

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Marketecture

@marketecturetv

2 months

Marketecture's first ever TikTok tackles the latest brand safety problems uncovered by @AdalyticsHQ

TikTok · Marketecture

27 likes, 7 comments. “Our first TikTok. Some brand seem to be appearing on not so great content. ”

www.tiktok.com

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Marketecture

@marketecturetv

2 years

Being a publisher is tough -- the sandbox, UID2, OpenPath -- what are the right answers? In the latest pod we hear from digital monetization guru @pbannist on these topics and more. Spotify: Apple:

Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube...

Podcast Episode · Marketecture: Get Smart. Fast. · 02/23/2023 · 40m

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Marketecture

@marketecturetv

4 months

Episode 76: 🔖 @mrdcohen of the @iab on the future and privacy regulations 🧙‍♂️Oracle exits 🤝 M&A heats up Spotify: Apple:

Episode 76: David Cohen on the IAB's future and privacy regulation

Podcast Episode · Marketecture: Get Smart. Fast. · 06/14/2024 · 49m

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Marketecture

@marketecturetv

20 days

Today's newsletter covers current deployments of AI in digital advertising (few other than the tech giants), and we have an in-depth interview with @viant_tech about their whiz-bang media plan creation video:

Advertising AI roundup

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Marketecture

@marketecturetv

3 months

This week we feature the first drop of our new newsletter, the Monopoly Report. Weekly updates from @aripap on everything about the Google antirust trial. Also our interview with @Bob_Walczak of Madtech on connecting hundreds of source and destination APIs.

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Marketecture

@marketecturetv

5 months

Episode 72: @rjjacobson from @Rockerbox on modern attribution: 🧱 Measuring the walled gardens 🔬 MMM, MTA, or both 🗿Ari goes deep on Colossus Spotify: Apple:

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Marketecture

@marketecturetv

2 years

🚨Emergency podcast: Twitter’s Imploding Ad Business🚨 Marketecture experts @aripap @eric_seufert and @zachrodgers on the train wreck that is Twitter’s ad business. Free to all, no login required! Spotify:

Emergency Episode: Twitter’s Imploding Ad Business

Marketecture: Get Smart. Fast. · Episode

open.spotify.com

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Marketecture

@marketecturetv

2 years

AdExchanger’s @OSchiffey with a truly great lede:

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Marketecture

@marketecturetv

7 months

Episode 65: @shevlino on why people still want customized bidders, plus: 🛡️ @vlotero defends Ad fontes methodology ☘️ Carrickmacross, the Baltimore of Ireland 🐭 Disney cuts out the SSPs Spotify: Apple:

Episode 65: Shane Shevlin still believes in customizable DSPs

Podcast Episode · Marketecture: Get Smart. Fast. · 03/29/2024 · 55m

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Marketecture

@marketecturetv

1 year

Episode 41: @adamheimlich from Chalice on custom algos, why Ari didn't invest, and Sizmek's death. Also @E_Easterling justifies his existence with BonBon Spotify: Apple:

Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies...

Podcast Episode · Marketecture: Get Smart. Fast. · 10/06/2023 · 47m

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Marketecture

@marketecturetv

1 year

Should publishers kill OpenBidding and TAM or is that only a luxury TTD can afford? We go deep into SPO with @jouncemedia 's @ckane on the latest pod. Spotify: Apple:

Episode 18: Chris Kane's Mission to Kill Bad Supply

Podcast Episode · Marketecture: Get Smart. Fast. · 05/05/2023 · 47m

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Marketecture

@marketecturetv

1 year

New: @sonnantAI uses transcripts to understand a publisher’s audio content and uses that info to identify ad insertion opportunities, assess brand safety and more. Inteview conducted by @BryanBarletta Video:

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Marketecture

@marketecturetv

1 year

We're joined by TripleLift CEO @daveclark who tells us the difference between 1+X and X+1. Also we go down memory lane about once highflying Joost and the origins of FreeWheel. Spotify: Apple: YT:

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus,...

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about...

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Marketecture

@marketecturetv

3 months

Episode 80: Danilo Tauro has seen commerce media from the sell side at @UberEats and Amazon, and from the buy side at P&G. We talk trends and predictions for this exciting sector. Spotify: Apple:

Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media

Podcast Episode · Marketecture: Get Smart. Fast. · 07/12/2024 · 47m

podcasts.apple.com

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Marketecture

@marketecturetv

3 months

Episode 82 with @mariojdiez on the present and future of contextual advertising post Oracle's exit. Spotify: Apple:

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Marketecture

@marketecturetv

10 months

Final episode of the year, with the best and worst we saw, predictions for '24, and our most popular pods. Shout outs to @doubleverify @Video_Amp @mikeosullivan @ckane @AdalyticsHQ and many others. Spotify: Apple:

Episode 52 Year-end special bonus episode. Best and worst of 2023, plus predictions.

Podcast Episode · Marketecture: Get Smart. Fast. · 12/22/2023 · 41m

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Marketecture

@marketecturetv

3 months

Episode 81: Joe Hirsch on the @springservevid story and how he's automating adops. Spotify: Apple:

Episode 81: Joe Hirsch on bringing automation to ad ops

Podcast Episode · Marketecture: Get Smart. Fast. · 07/19/2024 · 48m

podcasts.apple.com

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Marketecture

@marketecturetv

2 years

Eric and Ari were at #possible2023 in Miami and we put all our favorite people on the podcast/ Interviews with: @rishad @joannaoconnell @ericwheeler @AaronGoldman @rochemathieu and more... Apple: Spotify:

Episode 16: Marketecture at Possible in Miami

Marketecture: Get Smart. Fast. · Episode

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Marketecture

@marketecturetv

1 year

New: Basis (fka Centro) has been around longer than pretty much any other ad tech company. Its customers are mostly mid-market agencies who use it to collaborate with vendors and buy media. Watch our full video with CEO @ShawnRiegsecker and @aripap :

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Marketecture

@marketecturetv

1 year

New pod episode. @joannaoconnell tells us what CMOs really want. "CMOs don't care about DSPs". Apple: Spotify:

Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"

Marketecture: Get Smart. Fast. · Episode

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Marketecture

@marketecturetv

1 year

Mobile DSP @dataseat was built on the assumption that persistent identifiers will eventually disappear entirely from in-app advertising. Its platform uses contextual data to optimize within curated publisher lists. @eric_seufert Full video:

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Marketecture

@marketecturetv

2 months

This week’s newsletter asks “What if” some of the DOJ’s more aggressive remedies for Google were to come about. Also our interview with @danrua of @getadmiral on how they’re going to spend the $19 million they just raised.

What if?

Google spin-out scenarios

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Marketecture

@marketecturetv

4 months

July 4th was a chance for our new country to Justify Its Existence. So Marketecture is celebrating with a special 🇺🇸🌭🎆 holiday episode, featuring start-ups @ViewstBuilder , @getupaid , and Advsr. Spotify: Apple:

Episode 79: Justify Your Existence Independence Day Special

Podcast Episode · Marketecture: Get Smart. Fast. · 07/03/2024 · 23m

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Marketecture

@marketecturetv

1 year

New episode of the pod with publishing veteran @slayser8 on why she joined AWS, their perspective on independent ad tech, and the recently-accounted open source bidder. Spotify: Apple:

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

Podcast Episode · Marketecture: Get Smart. Fast. · 04/28/2023 · 43m

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Marketecture

@marketecturetv

5 months

This week's newsletter tackles Google's terrible AI roll-out and why DTC brands don't buy programmatic. Plus my latest IAB Tech Lab interview with @nealrichter on the history of ads-dot-txt:

Beating the dead horses

Colossus, open web, and Google's terrible week

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Marketecture

@marketecturetv

2 months

Episode 84: Mark Mannino tells us why Omnicom spent $835 million to buy Flywheel and how ads fit into Amazon's strategy. Spotify: Apple:

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@marketecturetv

2 years

New podcast episode with the one and only @cpokane deep-diving on European ad tech and investment opportunities. Also Uber's ad net and TTD's big earnings report. Spotify: Apple:

Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.

Podcast Episode · Marketecture: Get Smart. Fast. · 02/17/2023 · 41m

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Marketecture

@marketecturetv

5 months

This week we talk to Bill Simmons about the origins of the oRTB protocol, and Ari summarizes everything we know about the Colossus situation:

A Colossal Mess

Get Smart. Fast. Marketecture goes deep on ad tech and programmatic advertising.

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Marketecture

@marketecturetv

2 years

🚨Bonus Episode🚨 For the first time, key leaders from DoubleClick talk openly about the company in the years before Google. An oral history featuring @aripap @jbellack @jasonbigler and @bradbender1 Spotify: Apple:

Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

Podcast Episode · Marketecture: Get Smart. Fast. · 02/28/2023 · 42m

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Marketecture

@marketecturetv

4 months

Episode 75: @AdtechGod and @JeremyBloomHere in the Marketecture cafeteria Spotify: Apple:

Episode 75: AdTechGod and Jeremy Bloom join Marketecture

Podcast Episode · Marketecture: Get Smart. Fast. · 06/07/2024 · 40m

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Marketecture

@marketecturetv

2 years

New: @narrative_io offers an unaggregated data licensing platform with an intuitive user interface that’s accessible to non-technical users. Listen in as @aripap quizzes CEO @Nick_Jordan about the product, use case and roadmap.

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@marketecturetv

9 months

New episode straight from CES (actually Ari's hotel room at CES). 🔪Layoffs at VideoAmp 🎭Drama at Arena 📺The blockbuster LG lawsuit ⌛️Chrome Sandbox stats Spotify: Apple:

Episode 54: CES wrap up, plus drama at VideoAmp, LG Ads, and Arena

Podcast Episode · Marketecture: Get Smart. Fast. · 01/12/2024 · 44m

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Marketecture

@marketecturetv

4 months

Latest Marketecture interview with @tv_scientific goes into depth about measuring performance in CTV. And today's newsletter takes a critical look at last week's Sandbox study from @criteo and the likely effect on publisher revenue.

State of the Sandbox, July 4th edition

Get Smart. Fast. Marketecture goes deep on ad tech and programmatic advertising.

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Marketecture

@marketecturetv

1 month

Day 9 of #USvGoogle closes out the DOJ's case with former DFP head Jonathan Bellack and expert witness testimony that DFP is, in fact, a monopoly.

Day 9: The big finish

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Marketecture

@marketecturetv

2 years

New on Marketecture: @LatelyAI ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts. CEO @LatelyAIKately speedruns through its features. FREE CLIP:

FREE CLIP: Lately - AI-assisted social content creation

Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts.

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Marketecture

@marketecturetv

9 months

If you want to learn more about why @LiveRamp intends to acquire @HabuHub we have made our in-depth interviews with both companies free (with registration). LiveRamp: Habu:

A deep dive on Habu’s data clean room software

Habu's CEO and chief product officer discuss the company’s data clean room software.

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Marketecture

@marketecturetv

5 months

Episode 71: PR veteran @HollisCGuerra gives us the ins and outs of getting good press. Plus: 💅 Should CEOs be influencers 🔎 Search engine nightmares 💸 Earnings from $DV and $ZETA Spotify: Apple:

Episode 71: Hollis Guerra on how to get PR

Podcast Episode · Marketecture: Get Smart. Fast. · 05/10/2024 · 41m

podcasts.apple.com

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@marketecturetv

11 months

Episode 49 with the crew from the Taking Inventory podcast, talking social commerce, walled gardens, and the "GFY heard around the world" Spotify: Apple: YT:

Episode 49: The guys from Taking Inventory talk social commerce

James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open ...

www.youtube.com

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4 months

This week's newsletter is out: 📺 Interview with @wurlctv on their growth from CTV distribution to performance marketing 🐕 Why Oracle hates your dog 💯 A non-scientific list of the largest private ad tech cos

Moving the pieces on the board

Plus: A highly scientific ranking of the largest private ad tech companies

news.marketecture.tv

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7 months

Starting the week off strong. We interview @PubMatic with a focus on their curation and buyer tools: Ari's newsletter includes a custom bidding "buyers guide" covering use cases and vendor options:

Everyone gets a bidder

Plus PubMatic focuses on new products

news.marketecture.tv

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2 years

New interview: @TatariTV CEO @Inghelbrecht discusses the company's customer acquisition tools for TV advertising. The company works with agencies and brands that have maxed out their performance in digital channels.

FREE CLIP: Tatari - Ad buying tools for linear and streamin

CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising.

www.marketecture.tv

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1 year

Our latest interview is deep in the weeds of ad tech. @iponweb developed @BidSwitch 's new LiteSwitch product uses a single API call to ingest all of a seller’s bid requests and send only the traffic that matches to DSPs' filters. Learn all about it here:

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4 months

Episode 78 with Google and Meta privacy guru @robleathern : 🥷Why there's still ad fraud 🚗 How Rob's Toyota is spying on him ⌛️Time's 101-year archive deal Spotify: Apple:

Episode 78: Rob Leathern's car is spying on him

Podcast Episode · Marketecture: Get Smart. Fast. · 06/28/2024 · 46m

podcasts.apple.com

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6 months

Episode 70: Kim Insana built an agency around WFH moms, also: 📚 Doing ad ops as a high school job 📺 Trade Desk and Roku get friendly 🐍 Amazon monster earnings Spotify: Apple:

Episode 70: Kym Insana built an agency entirely with remote WFH moms

Podcast Episode · Marketecture: Get Smart. Fast. · 05/03/2024 · 38m

podcasts.apple.com

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1 year

@TheTradeDesk 2:01 and hasn't started yet, not exactly "real time" if you know what I'm saying.

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1 month

Day 8 of #USvGoogle . The DOJ's case is winding down so I summarize where we are.

Day 8: Googlers are from Mars, Lawyers are from Venus

monopoly.marketecture.tv

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4 months

Start-up @openadsai was featured in @peard33 's Wired piece on AI advertising. They've come a long way since our "Justify Your Existence" video! Wired: Marketecture:

JYE: Openads is building AdWords for AI-generated content

www.marketecture.tv

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2 years

Episode 3 of the podcast is out and we drop 🌶️🌶️🌶️ spicy takes on DOJ-Google and try to guess the valuation of a GAM/ADX spin-out. @cjmckenna12 from Luma joins and goes deep on retail media 🛍️. Apple: Spotify:

Episode 3: Google vs the DOJ and a Retail Media Deep-Dive

Podcast Episode · Marketecture: Get Smart. Fast. · 01/27/2023 · 40m

podcasts.apple.com

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1 year

This is going extremely long, so the thread is ending here. Let me know if i missed a "one more thing" moment, or if U2 shows up. /end

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2 months

This week's Monopoly Report: Google's War on Header Bidding

The war on header bidding

monopoly.marketecture.tv

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@marketecturetv

2 years

New details on @xandr + @netflix in our latest interview with GM Mike Welch. FREE CLIP:

FREE CLIP: Xandr - New details on Netflix deal

Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products.

www.marketecture.tv

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6 months

Episode 68: "Feed DSPs what they eat" with @ckane . Plus "person on the street" from Possible. Spotify: Apple:

Episode 68: Feed DSPs what they eat with Chris Kane

Podcast Episode · Marketecture: Get Smart. Fast. · 04/19/2024 · 41m

podcasts.apple.com

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6 months

Episode 67: Lara Koenig of @wearemiq on CTV SPO 🗺️Why are there 214 supply paths to a single CTV impression? 📺 Innovid's "Harmony" skips DSPs and SSPs 🔏The new privacy bill Spotify: Apple:

Episode 67: Why can you buy CTV 214 different ways?

Podcast Episode · Marketecture: Get Smart. Fast. · 04/12/2024 · 51m

podcasts.apple.com

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1 year

OK finally, we're talking app marketplace. Talking up existing integrations, nothing new yet. NB: @aripap launched the first apps for ad tech in 2011 ()

AppNexus Creates 'App Marketplace' for Online Ad Campaigns

adage.com

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1 year

New Pod: @Lisa_Utz talks about @integralads focus on optimization, the @X pre-bid deal, the @AdalyticsHQ reports, and more. Spotify: Apple: YT:

Episode 35: Lisa Utzschneider on the future of IAS and the X integr...

Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with X.com, how it scans TikTok and MFA. Each week we'll bring you the latest news a...

www.youtube.com

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7 months

Episode 64: Listeners Strike Back! 🔥 @nandoodles torches Ad Fontes Media ⚖️ @adamheimlich says Google's antitrust activities actually hurt publishers 🌉 @mikeosullivan on "ID Bridging" Spotify: Apple:

Episode 64: Listeners Strike Back

Podcast Episode · Marketecture: Get Smart. Fast. · 03/21/2024 · 40m

podcasts.apple.com

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23 days

Episode 91: @MarkJablonowski of @DSPolitical explains how programmatic works for politics. Hint: Attribution is hard. Spotify: Apple:

Episode 91: Mark Jablonowski on programmatic politics

Podcast Episode · Marketecture: Get Smart. Fast. · 09/27/2024 · 47m

podcasts.apple.com

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8 months

Episode 59: The tech episode with @medriscoll . 💋"Ad tech is to tech innovation what porn is to media innovation" 💾 Open source in ad tech 🛣️ The epic tale of Metamarkets Spotify: Apple:

Episode 59: Ad tech is to technology Innovation what porn is to media innovation

Podcast Episode · Marketecture: Get Smart. Fast. · 02/16/2024 · 47m

podcasts.apple.com

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1 month

Day 4 of #USvGoogle : The Unified Price is Right! Featuring @rahuls64 (Google's PM for UPR), @RajeevGoel from Pubmatic, and more.

Day 4: The Unified Price is Right!

monopoly.marketecture.tv

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2 years

We've published interviews with a bunch of native ad platforms (TripleLift, Sharethrough, Yieldmo Outbrain, Taboola). This week we add @ericsson ad tech subsidiary @emodoinc . Full video with CEO @AlistairGoodman and @Eric_Seufert :

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1 year

First actual announcement: Launching the "Partner Portal" where partners can ... do stuff. Not sure, no details given.

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1 month

This week, we had the pleasure of interviewing Tim Rowe from OOH Insider ( @oohinsider ) . When it comes to expertise in the out-of-home advertising industry, few know it better than Tim. Listen here:

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