Alex Cone @alextcone Twitter profile

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Alex Cone

@alextcone

1 year

A sentence I just read: Every day, the liberal press reported on more "clashes throughout the Reich," and everyday the nationalist press reported on the "left-radical wave of terror throughout the Reich."

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Alex Cone

@alextcone

2 years

@nhannahjones He wants the story to be about the bravery of the white people that allowed Robinson in and to say that it’s only been progress from there.

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Alex Cone

@alextcone

1 year

(2/3) Last week I joined the Privacy Sandbox team at Google. I couldn’t pass up the opportunity to embrace new tech & approaches that improve people’s privacy while supporting businesses’ demands & creativity at incredible scale. I have no illusions that the path ahead is easy.

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Alex Cone

@alextcone

3 years

Timelines change. Desire for improvement should not. If the digital advertising ecosystem's response to @googlechrome 's 3pty cookie deprecation delay is to dig in its heels, it's digging its own grave. Extra time affords an opportunity to get improvements right, not to revert.

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Alex Cone

@alextcone

9 months

Since I joined the Privacy Sandbox team, the most consistent question I’ve been asked is how Protected Audience API can fit into today’s auction flows. I’m excited we now have a doc that walks through how we’ve seen early adopters do it:

Sequential auction setup with header bidding and multi-seller Protected Audience auction | ...

Learn how the Protected Audience auction can fit into the existing ad infrastructure.

developers.google.com

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Alex Cone

@alextcone

4 months

A few people have sent kind messages about various things going on in my life. It’s a good reminder that just a few words can make someone’s day. I’m going to try to do better sending notes.

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Alex Cone

@alextcone

2 years

This visual in the docs for Privacy Sandbox Attribution Reporting (summary reports) is 🔥. Besides being helpful for visual learners, the upper left corner made me giggle (you may need to click to expand the image). Sincere kudos to whomever designed this.

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Alex Cone

@alextcone

1 year

The text that follows:

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Alex Cone

@alextcone

6 months

IAB Tech Lab published a report on Privacy Sandbox today, and I wanted to share the team's POV: - We always welcome input from the industry, however, IAB Tech Lab’s report includes dozens of fundamental errors, inaccuracies and instances of incomplete information. - While we’re

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Alex Cone

@alextcone

1 year

(1/3) I’m on a mission to bake privacy protections into digital advertising. Together with incredible colleagues I built data leakage prevention at AppNexus/Xandr, transparency standards at IAB Tech Lab & ads privacy education at Coir. I’m proud of what I’ve accomplished so far.

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Alex Cone

@alextcone

7 months

Made it to Vegas #CES2024

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Alex Cone

@alextcone

1 year

😶

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Alex Cone

@alextcone

7 months

My dad broke out the 80s styles today. I remember chasing this jacket down the mountain when I was single digits.

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Alex Cone

@alextcone

1 year

If you don’t like that I’m in ad tech blame this tall guy.

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Alex Cone

@alextcone

2 years

I see your waking up in Cannes videos of your Mediterranean views and raise with a waking up in a tent in my backyard…

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Alex Cone

@alextcone

2 years

Chrome’s bi-weekly FLEDGE meeting was today. The focus was smart integration between Chrome’s granular targeting API, FLEDGE, & it’s attribution API, ARA. The juxtaposition of Chrome wanting to understand market needs, in open air, & iOS throwing stuff over the fence is stark.

Eric Seufert

@eric_seufert

2 years

Apple announced SKAdNetwork version 4.0 at WWDC this year. This new version of its privacy-safe ad measurement framework on iOS represents a fundamental overhaul, and it fixes severe dysfunction in the current tool. Three problems that 4.0 solves: (1/X)

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Alex Cone

@alextcone

11 months

I sat down w/ Geoff Wolinetz from OpenX today at #PROGIO . OpenX is leaning into Privacy Sandbox. While I wasn’t planning to be on stage until tomorrow, today’s last minute substitution has me reflecting on how progress sits on the backs of early adopters to new technologies.

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Alex Cone

@alextcone

6 months

1/ Over 90% of the use cases identified by the @IABTechLab Task Force are in fact supported by Privacy Sandbox if the ecosystem is willing to evolve towards privacy. Other use cases in the report directly undermine privacy. Read our full response:

Privacy Sandbox response to IAB Tech Lab's Fit Gap Analysis for Digital Advertising | Google for...

We're responding because we believe that it's important to listen to what IAB Tech Lab is presenting and that the ecosystem has the most up to date, accurate information.

developers.google.com

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Alex Cone

@alextcone

2 years

On The Trade Desk’s Q2 earnings call Green stressed UID2 is more than a replacement for cookies. He’s right, but it’s only fair then to add that “cookie deprecation” is more than just cookies. The aim is to remove all cross-site/app ID vectors—including email & IP address.

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Alex Cone

@alextcone

2 years

You know what’s fun? Getting to hang out IRL with the ad tech reporter crew at @IABTechLab ’s Summit in NY. 🤗 @swodinsky , @Ryanbarwick and @JamesHercher .

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Alex Cone

@alextcone

1 year

Me when I worked at Xandr. Happy Friday evening commute to all who celebrate!

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Alex Cone

@alextcone

9 months

Week spent in Italy > week spent tweeting about @sama Sad to leave. Grateful for the rest, time with family and friends, and copious pasta. Happy Thanksgiving from south of Florence!

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Alex Cone

@alextcone

3 years

Going on record saying I think this could be quite big. Nice work so far, @btsavage , @taubeneck , and Martin. I'm looking forward to seeing this on the agenda @w3c PATCG.

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Alex Cone

@alextcone

1 year

I wonder what S train takeover ROI looks like.

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Alex Cone

@alextcone

7 months

Last night leaders from @Yahoo , @dotdashmeredith , @GroupMWorldwide & @IndexExchange shared advice with peers building on Privacy Sandbox. This advice resonated: “Our north ⭐️ is to embrace change” But not all feel this way. We wanted to address some objections we’ve heard here:

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Alex Cone

@alextcone

2 years

Let this be a warning to anyone going to market with privacy as a value driver / differentiator. Being overly self-righteous may come back to bite you.

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Alex Cone

@alextcone

2 years

Every person I know or have met that works or worked for @Meta is someone I would happily drop my kids off with for the day. The company has its issues, but a lack of good people isn’t one of them. I send the best vibes I can muster to everyone impacted by today’s layoffs.

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Alex Cone

@alextcone

6 months

Thanks for having me on @aripap and @ericfranchi ! It's not every day one gets to be a guest on a favorite podcast. Keep up the good work providing the ads ecosystem with deeper understanding (and good humor). I hope listeners walk away with some new insights into Privacy Sandbox.

Marketecture

@marketecturetv

6 months

The Sandbox Episode with @alextcone from Google. ⏲️ Latest timelines 🔧 Hard technical questions 🧨 Breakdown of the IAB's criticisms Spotify: Apple:

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Alex Cone

@alextcone

3 years

I’m hiring. I seek a battle-tested product manager from the digital ads industry who has a track record in privacy and identity. This person will make a lasting impact for good. I’ll post the job description shortly. Help me spread the word or send me a DM if this is you.

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Alex Cone

@alextcone

11 months

True story: @Scrilla100 said “no” to chairs for the @adexchanger #PROGIO AMA on Privacy Sandbox. So we stood. And apparently standing sets my arms in motion.

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Alex Cone

@alextcone

2 years

14 [married] years today with this strong queen of the mountain.

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Alex Cone

@alextcone

3 years

Hot take: the subhead of this article is exactly wrong. Using an opt-in approach will absolutely not "help curb the excesses of Big Tech."

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Alex Cone

@alextcone

1 year

In the latest instance of everything being an ad network, @eric_seufert ’s happy hour in New York tonight was a strong ad network. Lots of good humans in one place. Thanks for the hospitality, Eric!

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Alex Cone

@alextcone

11 months

It stings to see @paulg dismiss the work to reduce cross-site tracking. Any serious effort must acknowledge businesses' desire to reach audiences efficiently & effectively won't magically disappear. Privacy-preserving approaches to ads must be more appealing than covert tracking.

Victor Wong

@vkw

1 year

@paulg 1/ FWIW, our goal is to improve privacy and keep the web free and open for all of us. We’re working to deprecate 3P cookies as well as enable businesses, big and small, to reach new users and support content & services that billions of people rely on

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Alex Cone

@alextcone

1 year

I just published 4,272 words and 5 diagrams on data leakage in online advertising. I needed to get that off my chest.

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Alex Cone

@alextcone

1 year

I hope we don't do the same thing to the word "pixel" that we did with "cookie." By focusing on 1 implementation we lose sight of broader x-context user data leakage practices that come in many flavors, & underpin near infinite data uses. Thus we have unhelpful "cookie" banners.

Jules Polonetsky

@JulesPolonetsky

1 year

FTC post on pixel tracking and concerns. ?

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Alex Cone

@alextcone

2 years

I hope you too are ending your weekend on a high note.

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Alex Cone

@alextcone

2 years

Should I add “successfully trapped and removed 2 squirrels from attic and 1 groundhog from back yard” to my CV/LinkedIn?

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Alex Cone

@alextcone

2 years

This is the first year of my 10 years in the digital advertising industry where everyone I’ve spoken to for the past month has asked “will you be at Cannes?” I’ve either arrived or I’ve become an asshole. Whether it’s the former or latter the answer is, “can’t afford it.”

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Alex Cone

@alextcone

11 months

Today was a big milestone for the team & all those leaned in to this work. It’s also a milestone for Privacy Enhancing Technology deployments. But the work is not over. To realize the benefits of GA we must continue developing understanding, support & adoption. I’m here for it.

The Verge

@verge

11 months

Privacy Sandbox for the Web has reached general availability as the browser prepares to ditch third-party cookies for good next year.

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Alex Cone

@alextcone

1 year

The ad industry loves talking about ______ alternatives to ______. But when will ______ and ______ actually start using them. #adtechmadlibs

Paul Gubbins

@Gu881n5

1 year

The TV industry loves talking about measurement alternatives to Nielsen. But when will streaming services and advertisers actually start using them? A good update here from @Alyssa_writes_ on @adexchanger ..

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Alex Cone

@alextcone

2 years

Why do folks seem so surprised as Apple continues to build out ads APIs at the OS and user agent level? This is clearly the way things are going.

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Alex Cone

@alextcone

2 years

Did I just see @swodinsky is moderating a discussion at @IABTechLab 's summit next week? Color me registered. Join me?

IAB Tech Lab Summit: Transcend

Register for the IAB’s industry leading conferences and webinars on the key topics and issues impacting the digital advertising ecosystem.

www.iab.com

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Alex Cone

@alextcone

2 years

I wonder if @paraga has texted @elonmusk yet asking “What did you get done this week?”

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Alex Cone

@alextcone

2 years

Today in people I’m happy spend time with in person @w3c TPAC.

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Alex Cone

@alextcone

1 year

Ad tech weekend in Beacon, NY

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Alex Cone

@alextcone

3 years

It doesn’t get much better than taking off on a Friday and going skiing with your kids. These two girls conquered a new black diamond today. They loved it so much they wanted to end the day on it…and of course we did “just one more time” after that.

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Alex Cone

@alextcone

5 months

It’s great to see @Microsoft announce support for privacy-enhancing browser APIs including preliminary support for Privacy Sandbox.

The future of private advertising

Microsoft Advertising innovates in the new era of digital advertising prioritizing privacy and effectiveness, with initiatives like their support for Google's Privacy Sandbox and the development of...

about.ads.microsoft.com

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Alex Cone

@alextcone

9 months

To those sitting on the sidelines saying Privacy Sandbox APIs won't work, here's someone who is actually building saying they do. Building > speculating. (Source: @GarettSloane )

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Alex Cone

@alextcone

2 years

@aripap @xandr I think we now know why TTD timed the Disney announcement when they did.

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Alex Cone

@alextcone

2 years

One interesting winner of TTD’s OpenPath announcement today: @CheckMyAdsHQ . A TTD direct to pub path means one need not decide whether it’s the SSP’s fault or the DSP’s for funding reprehensible content.

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Alex Cone

@alextcone

8 months

Cozy in my new Sincera gear. Thank you @mikeosullivan and @decaffeinateddd ! It’s been fun watching you turn this idea into something of real value.

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Alex Cone

@alextcone

9 months

Full house at today’s IAB State Privacy Law Summit. The views from the 66th floor of 3 WTC were a nice touch. Thanks to Michael Hahn and the @iab team for inviting me to talk Privacy Sandbox with this engaged group!

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Alex Cone

@alextcone

1 year

👂The team listened to developers who asked for real-world testing conditions (sans 3p cookies). In addition to bringing Privacy Sandbox relevance & measurement APIs to all Chrome browsers as planned (M115 ~July), in Q1 2024 we plan to deprecate 3p cookies for 1% of Chrome users.

Catherine Perloff

@catherineperlo1

1 year

Google is deprecating 1% of cookies in the first quarter next year … making it easier for ad buyers/publishers to test what a cookieless world would look like (so far the existence of cookies in the bidstream has been stalling progress)

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Alex Cone

@alextcone

1 year

The day cannot come soon enough when digital advertising is 75% (or more) run by women. I think we’d see we’d actually start solving some of those problems dudes are pontificating about on manels.

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Alex Cone

@alextcone

2 years

It would be difficult not to now 😍

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Alex Cone

@alextcone

1 year

I’m lucky to be working with @joeytrotz to bring technologies to market that protect people's privacy online and give companies and developers new tools to build thriving digital businesses.

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Alex Cone

@alextcone

2 years

Privacy Sandbox comes life today in Berlin at Web Privacy Day. It’s great to see so many friendly faces from the German ads ecosystem in one room.

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Alex Cone

@alextcone

2 years

Today, I heard the word “mullet” used to describe my COVID hair project. Is it time to chop it off?

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Alex Cone

@alextcone

4 months

New York is perfect today.

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Alex Cone

@alextcone

9 months

I cannot remember laughing harder.

Saturday Night Live - SNL

@nbcsnl

10 months

George Washington’s dream for America

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Alex Cone

@alextcone

1 year

You know what would be nice? If we would separate antipathy towards Meta from the desire for better digital privacy & data protection.

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Alex Cone

@alextcone

2 years

If @Ryanbarwick and @swodinsky started a substack I’m guessing everyone in digital ads would be a paid subscriber.

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Alex Cone

@alextcone

1 year

I wonder if Elon will see this before taking the stage at #POSSIBLE2023 . Zoom in.

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Alex Cone

@alextcone

2 years

Who is going to break it to this person that this problem is about to get a whole lot more complicated (unless we can get to a widely adopted private attribution standard like ARA or IPA)?

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Alex Cone

@alextcone

2 years

Summer cut installed. Goodbye bro flow.

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Alex Cone

@alextcone

4 months

I’m here.

Luis Montezuma | @[email protected]

@montezumachavez

4 months

Where is @alextcone ?

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Alex Cone

@alextcone

2 years

I got to meet @taubeneck for beers last night. IRL he’s just as inquisitive, funny and kind as he is here on twitter and on privacy tech standards calls. The real deal as they say. More privacy tech IRL meetups please!

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Alex Cone

@alextcone

1 year

(3/3) That’s part of why I decided to join. Tackling gnarly, meaningful problems alongside smart teams facing real challenges is a serious lure for me. If you’ve got questions send a message & let’s find time to talk. If you’re in Miami for #POSSIBLE2023 , let’s share a beverage.

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Alex Cone

@alextcone

2 years

A clear indicator that there is not shared understanding of “targeted advertising” is the tidal wave of analysis saying a decision against contract as a valid legal basis for personalized ads somehow leads to the end of targeted advertising.

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Alex Cone

@alextcone

2 years

There goes my morning…274 pages! @EU_Commission and @A__W______O on “Study on the impact of recent developments in digital advertising on privacy, publishers and advertisers”

Study on the impact of recent developments in digital advertising on privacy, publishers and...

This study has collated evidence which on balance indicates a strong case to reform digital advertising. It indicates that the status quo is unsustainable for individuals, publishers and advertisers....

op.europa.eu

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Alex Cone

@alextcone

3 years

Today I celebrated a milestone: 4 draft guidelines & specs in public comment. 100s of companies w/ competing interests came together to produce a portfolio of tech standards to face major disruptions to digital advertising. Thank you to the @IABTechLab members who got us here.

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Alex Cone

@alextcone

2 years

My 37th birthday weekend a mile high with the dearest of dears.

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Alex Cone

@alextcone

5 months

During this podcast, @LaurenFWetzel asked how I'm doing. I was struck by how lucky I am to be surrounded by such an incredible team. No joke. The people working toward a more private web, inside Google and out, inspire me and keep me going. Lauren is one of those people.

Lauren Wetzel

@LaurenFWetzel

5 months

For @InfoSum ’s latest episode, I sat down with the amazing @alextcone from @Google . Hear Alex discuss all things Privacy Sandbox. 🏖️ Always impressed by his expertise and inspired by (and share) his belief in a future centered around privacy. 🙏🏻

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Alex Cone

@alextcone

3 years

Learning more about the family tree today at my paternal grandmother Bonnie’s home. I hope I have her good sense of humor and ready recall when I reach her age.

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Alex Cone

@alextcone

2 years

Day 2 of 3 in Vermont. Today was at Sugarbush. I’ve not skied anything more enjoyable on the East (ice) Coast. ⭐️⭐️⭐️/⭐️⭐️⭐️

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Alex Cone

@alextcone

6 months

A perfect ending to a busy week in Europe. Ivo and Nat are two of the kindest souls on the planet. Also, next time you’re in London I recommend Cadet in Canonbury. 👩🏽‍🍳💋

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Alex Cone

@alextcone

1 year

Today’s view from the office. Yes, I realize I need to suit up and get out there to play.

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Alex Cone

@alextcone

2 years

If only Netflix could monetize all the expert takes on its new ads model. Twitter would do well to try.

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Alex Cone

@alextcone

3 years

Besides the differences in connotation, one choice describes a means (‘track’) and the other an end or outcome (‘personalization’).

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Alex Cone

@alextcone

7 months

Currently packing for 11 days spread across these three climates. #logistics

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Alex Cone

@alextcone

2 years

I don’t know @aripap like everyone else does, but I’m already a fan of his new venture @marketecturetv . I’m also a fan of @zachrodgers , @eric_seufert & @digitalshields . Four cheers. I’d give you five+ if you’d get some diversity up in the mix. 🙂

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Alex Cone

@alextcone

2 years

First international flight since November 2019. I’m pretty jazzed and the bulkhead is the icing on the cake.

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Alex Cone

@alextcone

2 years

I’d enjoy this challenge. Can you imagine how disliked this hire will be inside and outside of @Apple ?

Digiday

@Digiday

2 years

For some time now, Apple has given the impression that it doesn't like online advertising. Now, it appears to be building its own DSP. @ronan_shields has the story.

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Alex Cone

@alextcone

2 years

It seems like a better option to welcome Apple in to the fold as it grows an ads business. Many of the board companies have major relationships with Apple. All the member companies reach users through Apple. Plus, cynical views on privacy aren’t widely resonate outside ad tech.

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Alex Cone

@alextcone

2 years

I attended today’s Privacy Sandbox Office Hours w/ @rowan_m . I highly recommend them if you’re a dev or product person looking to lean into the origin trials. The team @googlechrome brought to the table is evidence @Google is serious about making OTs a real source of learning.

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Alex Cone

@alextcone

2 years

If you’re media co w/ an ads business, watching Meta struggle to meet the expectations they set w/ advertisers, does your investment in email matching tech for analytics provide hope you’ll fare better than Meta meeting advertiser expectations or do advs just expect less of you?

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Alex Cone

@alextcone

2 years

💯 It’s long past time we think about privacy as more than just risk & compliance. There’s so much opportunity & innovation to unlock. If you like complex problems, as I know the ad industry does, approaching privacy as an opportunity is stimulating, rewarding & fun.

Lou Paskalis 🇺🇦🇺🇸🇮🇱

@LouPas

2 years

Reframe Privacy as opportunity to build trust with your most important asset, your customer Invest in next gen tech to find new ways to solve problems. Biggest $ impact of AI is in Marketing Build a culture of experimentation Sean Downey, President, Americas, Google #ALM2023

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Alex Cone

@alextcone

1 year

I can’t imagine media cos, advertisers (& retailers) love a DSP lecturing them on their models. TTD CEO Jeff Green during Q4 2022 Earnings Call on CTV: “Building walls around inventory & data is a flawed strategy.” “You cannot use a forward market that was invented in 1962.”

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Alex Cone

@alextcone

1 year

July 4 festivities: the dogs and I are holding down the fort while Krista is on a yoga retreat in Mexico and the kids are at summer camp in the Adirondacks.

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Alex Cone

@alextcone

1 year

Joining the feed of digital advertising people posting pre-Cannes views…it’s a magnificent day in London.

Alex Cone

@alextcone

1 year

If you’re going to Cannes Lions I’d love to meet up. DM.

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Alex Cone

@alextcone

2 years

I feel good every single time I’m persuaded to get out and hike with this one. Writing it down for witnesses.

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Alex Cone

@alextcone

2 years

🤦🏻

Giulio S.

@astaniscia86

2 years

ID vendors have a new competitor. EU Commission just approved TrustPid backed by Vodafone, Orange, Telefonica and Deutsche Telekom.

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Alex Cone

@alextcone

1 year

Team+

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Alex Cone

@alextcone

3 years

Indulge me in a little gushing. Last night's 3 hr @W3C PATCG meeting was well run (h/t: @Chronotope & Sean) and well prepared for (h/t: @btsavage , Martin Thomson, @johnwilander , Charlie Harrison & John Delaney). More of this please! I'll try to do my part.

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Alex Cone

@alextcone

2 years

Netflix looking the other way on password sharing until users are addicted & growth plateaus somewhat reminds me of Apple looking the other way on cross-app tracking until users are addicted (to the “free” ad model apps & the apps to ads) & growth plateaus. I said “somewhat.”

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Alex Cone

@alextcone

6 months

Ladies and gentlemen, the weekend.

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Alex Cone

@alextcone

2 years

One wonders what “complete user privacy” is in this context. Particularly when the rest of the announcement is a love letter to ad tech’s muse, The Open Web. You’re either going to wall it off & get partial privacy or sell via leaky RTB & header integrations & get 0 privacy.

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Alex Cone

@alextcone

4 years

Merry holidays and a wish for a lot better 2021 to you all from two people wearing outside clothes for the first time since March.

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Alex Cone

@alextcone

2 years

Good start to my Thursday morning with the queen of ad tech, @slayser8 . So much pent up whiteboarding demand (due to WFH for 2+ years) unlocked.

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