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Lisa Utzschneider Profile
Lisa Utzschneider

@Lisa_Utz

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CEO at @integralads

New York, NY
Joined March 2015
Don't wanna be here? Send us removal request.
@Lisa_Utz
Lisa Utzschneider
8 years
📷 A big thank you to the Yahoo team for doing a terrific job at our Newfront today. #Yahoonf2016
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@Lisa_Utz
Lisa Utzschneider
3 years
Today we acquired @getpublica for $220M as IAS continues to transform the future of CTV advertising. It’s the first inning of a long game in CTV. Where the consumers go, the marketers go...it just enables us to really accelerate that CTV opportunity.
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@Lisa_Utz
Lisa Utzschneider
3 years
Today marks my third year at IAS! As a first-time CEO, I signed up for an exciting challenge & adventure. It has been all of this & more. I'm grateful every day for our dedicated, brilliant & hard-working team. Here's to the next leg of our journey together. Hats on! #Oneteam
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@Lisa_Utz
Lisa Utzschneider
8 years
Yahoo's own Sean Galligan talks about streaming video services & the impact on marketers
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@Lisa_Utz
Lisa Utzschneider
5 years
When I opened my laptop on the train today, tucked inside I found this note from our 10 yr old, Tess. I’m so proud to be doing what I do every day, knowing our daughters can see the hard work I’m putting in and imagining their own great big futures. #MondayMotivation #workingmoms
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@Lisa_Utz
Lisa Utzschneider
3 years
Today we announced an industry first with the launch of our new CTV dashboard in IAS Signal! Read more about how we're revolutionizing CTV advertising with highly advanced, live insights on media quality.
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@Lisa_Utz
Lisa Utzschneider
5 years
Looking forward to the @IAB 's #IABNexGen conference - I'll be on stage tomorrow at 10 am to talk about the future of digital media & why success relies on industry collaboration to develop efficient, scalable & cross-environment solutions.
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@Lisa_Utz
Lisa Utzschneider
4 years
I'm so honored to be named one of @SheRunsItOrg 's 2020 Women of the Year alongside @meredith_levien ( @nytimes ) and @BraceyEsi ( @Unilever ).
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@Lisa_Utz
Lisa Utzschneider
5 years
Today, IAS ( @integralads ) is announcing our partnership with @Verizon & eight of their top video publishers to pilot a verification solution for video ads played to completion on fraud-free Connected TVs
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@Lisa_Utz
Lisa Utzschneider
5 years
In every client meeting I'm in right now, Connected TV is the No. 1 topic for them and a huge priority — marketers want to be proactive in understanding the technical complexity. Great speaking with you, @LaurenJohnson
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@Lisa_Utz
Lisa Utzschneider
3 years
Today IAS debuted on Nasdaq, and I couldn't be prouder. Our amazing team, customers, and partners made this possible by continuing to set the standard for innovation, trust, and transparency in digital advertising. This would not be possible without you. Thank you! #IASIPO
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@Lisa_Utz
Lisa Utzschneider
3 years
I'm proud of our impressive results in the third quarter. With our global team, customers, and partners, we're setting the standard for digital media quality.
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@Lisa_Utz
Lisa Utzschneider
4 years
I loved this creative, logic-based essay on unraveling gendered stereotypes from mathematician @dreugeniacheng in @WIRED .
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@Lisa_Utz
Lisa Utzschneider
10 years
Yahoo’s Digital Magazines Expand Video Offering to 47 Series with 14 Newly Announced Shows http://t.co/8QEkMiZ3kD #YahooNewFront #NewFronts
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@Lisa_Utz
Lisa Utzschneider
5 years
People are the most valuable asset of any company, & it's our people that make @integralads both the market leader in verification & a great place to work. We're proud to be named one of the best places to work in both NYC & Chicago!
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@Lisa_Utz
Lisa Utzschneider
5 years
Excited to have our global team gathered in NYC for the IAS 2020 Sales Kickoff conference! We’re focused on tapping into our innovative spirit and bringing unparalleled excellence to our customers this year. #ownyourstory
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@Lisa_Utz
Lisa Utzschneider
5 years
IAS is committed to creating a transparent & actionable advertising ecosystem - that's why we're proud to announce that our Facebook #brandsafety solution ensures ads display only alongside suitable content on @FBBusiness .
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@Lisa_Utz
Lisa Utzschneider
5 years
Honored to be counted among such an impressive group of global marketers on this year’s @TheDrum Digerati list. @integralads is making great impressions possible in the digital advertising industry - more to come in 2020.
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@Lisa_Utz
Lisa Utzschneider
5 years
We’re proud to partner with @AdCouncil to share public service announcements about stopping the spread of COVID-19. Thanks to @martyswant @Forbes for covering this important initiative.
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@Lisa_Utz
Lisa Utzschneider
4 years
The coronavirus is disrupting all aspects of our lives. Add one more: The symbiotic relationship between digital advertisers and news sources is suffering a major shock at a time when we desperately need trusted information. My perspective in @FastCompany :
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@Lisa_Utz
Lisa Utzschneider
8 years
Congratulations Yahoo on celebrating 22 years today
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@Lisa_Utz
Lisa Utzschneider
5 years
IAS is proud to partner with the @adcouncil to leverage our innovative technology & global scale to help slow the spread of COVID-19 and reinforce accurate, reliable information. We value doing the right thing both for our customers and our communities. #StayHome #AloneTogether
@integralads
Integral Ad Science
5 years
In times like these, it’s more important than ever to come together. IAS is proud to join the #StayHome initiative with @AdCouncil uniting our entire industry to encourage everyone to stay home if they can to slow the spread of COVID-19. Together we can save lives. #AloneTogether
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@Lisa_Utz
Lisa Utzschneider
8 years
Proud to work with these fantastic leaders at Yahoo.
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@Lisa_Utz
Lisa Utzschneider
3 years
Really enjoyed chatting with @AlisonWeissbrot on this week's Campaign Chemistry podcast about the latest developments at @integralads , our focus on CTV, the cookieless future, and being a female CEO in tech. @CampaignLiveUS
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@Lisa_Utz
Lisa Utzschneider
4 years
We’re excited to announce that @integralads is partnering with @Twitter to pioneer in-feed brand safety and suitability solutions that will help advertisers navigate this dynamic social environment.
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@Lisa_Utz
Lisa Utzschneider
5 years
The @integralads threat lab has announced the discovery of a major bot scheme: the 404bot. Our world-class data science team has our customers' backs when it comes to finding and protecting against emerging threats in the digital advertising ecosystem.
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@Lisa_Utz
Lisa Utzschneider
5 years
We’re excited to announce @integralads ’ new Total Visibility partnership with @aminopay as part of our commitment to promoting trust and transparency in digital advertising.
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@Lisa_Utz
Lisa Utzschneider
4 years
We're thrilled @integralads to be the first partner to provide advanced viewability, fraud, & brand safety metrics via Google’s Ads Data Hub, equipping marketers to provide quality advertising experiences while maintaining a high degree of data privacy.
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@Lisa_Utz
Lisa Utzschneider
3 years
Join us today at Advertising Week to discuss The Shift to CTV with Publica's @BenAntier and Samsung's Joe Melaragno live from the Screening Room Stage at 2 pm ET! #AWNewYork
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@Lisa_Utz
Lisa Utzschneider
5 years
Excited to share our new biometric research from @integralads . Get an inside look at the importance of brand suitability when it comes to neuroscience. Read the full report:
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@Lisa_Utz
Lisa Utzschneider
5 years
Excited to announce that @integralads has named Kevin McCurry ( @kjmcc24 ) as our Chief Strategy Officer. Welcome to the team, Kevin!
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@Lisa_Utz
Lisa Utzschneider
4 years
Honored to speak with @marketersinasia about my professional journey, the future of digital advertising, and what @integralads has been up to lately.
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@Lisa_Utz
Lisa Utzschneider
3 years
Thrilled to announce an advanced integration with @TeamMediaocean , delivering a new level of automated campaign management for media buyers and planners. Read more about benefits for advertisers here!
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@Lisa_Utz
Lisa Utzschneider
5 years
I joined @YahooFinance today to discuss what @integralads is seeing from marketers when it comes to changing dynamics of the digital ad ecosystem - catch the full interview.
@YahooFinance
Yahoo Finance
5 years
Highlight: “Yes, we’re definitely seeing across the digital ecosystem, decline,“ Integral Ad Science CEO @lisa_utz says about advertising. “We’re seeing many marketers hit the pause button on their marketing campaigns but what's interesting is it's vertical by vertical.”
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@Lisa_Utz
Lisa Utzschneider
4 years
We’re excited to announce @integralads ’ new Channel Science partnership with @channel_factory to give advertisers the most comprehensive YouTube brand safety and suitability optimization solution on the market.
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@Lisa_Utz
Lisa Utzschneider
5 years
Excited for the IAS team to be heading to @DMEXCO again this year!
@integralads
Integral Ad Science
5 years
Are you heading to #DMEXCO19 this year? Book in a meeting with us today!
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@Lisa_Utz
Lisa Utzschneider
4 years
Earlier this week, I expressed my anger and sadness over the killings of George Floyd, Breonna Taylor, & Ahmaud Arbery. Racism has been a problem for hundreds of years and will continue to persist if we don’t take action. Today, @integralads shared how we will do our part.
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@Lisa_Utz
Lisa Utzschneider
5 years
It's always inspiring to hear from female C-suite execs & leading industry experts on the power of inclusion & the value of investing in diverse talent. It was great to bring members of the @integralads women's group along as well. Thank you to Vista & @Columbia_Biz for hosting!
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@Lisa_Utz
Lisa Utzschneider
4 years
“Have faith, not fear.” Thanks to @iamwesmoore , CEO of @RobinHoodNYC and author of the new book “Five Days,” for sharing his insight on how to find windows for self-empowerment and fight adversity in the most trying of times during yesterday's @integralads Town Hall.
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@Lisa_Utz
Lisa Utzschneider
5 years
Thrilled to welcome Eu-Gene Sung as our new CFO at @integralads
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@Lisa_Utz
Lisa Utzschneider
5 years
From our 10 years of experience in the industry, we know that fraud follows where ad dollars are being spent. That's why Connected TV is the next frontier. Great piece from @AndrewBlustein at @TheDrum covering our new Connected TV solution at @integralads
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@Lisa_Utz
Lisa Utzschneider
2 years
As brands ask themselves how they will adjust to a post-cookie world, our latest report suggests that contextual targeting can be a critical tool for marketers looking to adapt. See our findings here!
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@Lisa_Utz
Lisa Utzschneider
8 years
What does it take to be a Chief Revenue Officer?
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@Lisa_Utz
Lisa Utzschneider
8 years
Looking forward to some great events and meeting with clients and agencies at #CannesLions .
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@Lisa_Utz
Lisa Utzschneider
5 years
I’d like to introduce you to Wombles, a bot that our IAS data science team recently developed to pressure test our machine learning algorithms vs our competitors.
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@Lisa_Utz
Lisa Utzschneider
4 years
We’re proud to welcome Tom Sharma to the @integralads team as our new Chief Product Officer! With CTV as one of our biggest areas of investment, Tom is the right leader to grow our global team & ensure IAS’s products continue to deliver exceptional value.
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@Lisa_Utz
Lisa Utzschneider
10 years
BrightRoll and Yahoo Are Changing the Game in... http://t.co/nM1t4EF1BY
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@Lisa_Utz
Lisa Utzschneider
5 years
We've had a big year here at @integralads - honored to see our team featured as one of @businessinsider 's 18 hottest #adtech companies of 2019!
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@Lisa_Utz
Lisa Utzschneider
5 years
At IAS, data science is one of our core competencies. I’m extremely proud of the IAS team for their showing at this event. World-class data scientists are critical for innovative products and our ability to offer comprehensive global coverage, at scale.
@integralads
Integral Ad Science
5 years
We're excited to announce that IAS won @icomglobal 's Smart Data Marketing Technology of the Year award at their summit in Malaga, Spain! #datascience #adtech
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@Lisa_Utz
Lisa Utzschneider
4 years
As I witnessed the events occurring during the last few days, I wrote the below message to my IAS colleagues. We stand with those who fight against discrimination and injustice.
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@Lisa_Utz
Lisa Utzschneider
3 years
Proud to be selected for @BusinessInsider 's Hottest Adtech Companies of 2021 list! It’s been an amazing year of growth, product innovations, partnerships & teamwork at @integralads .
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@Lisa_Utz
Lisa Utzschneider
3 years
Honored to be recognized by @CampaignLiveUS on this year's stellar list of Female Frontier awards winners. I couldn't be prouder to be Leading the Charge in Tech at @integralads ! If you can't see her, you can't be her. #FemaleFrontiers
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@Lisa_Utz
Lisa Utzschneider
5 years
Today, we’re bringing on 12 new hires- all virtually! Usually, we would bring them to our NYC office for orientation, but this month, we're in an unusual situation. I joined the lively onboarding call today to share a bit of my own career path & about our bold vision for 2020.
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@Lisa_Utz
Lisa Utzschneider
5 years
Come join the team!
@integralads
Integral Ad Science
5 years
At IAS, we’re building solutions to help the advertising industry capture the attention of consumers and turn that attention into action. We're hiring a senior product manager for brand safety - learn more about joining our Product Management team.
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@Lisa_Utz
Lisa Utzschneider
8 years
Yahoo recognized in latest Webby Awards
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@Lisa_Utz
Lisa Utzschneider
8 years
Great visit. Thanks for having me UK team!
@Jade_Behr
Jade Behr
8 years
Thank you @Lisa_Utz for joing the #WomenAtYahoo panel today & sharing your advice on how we can all #BeBoldForChange @YahooAdsUK
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@Lisa_Utz
Lisa Utzschneider
5 years
Looking forward to checking out all 333 slides in this year's Mary Meeker report on my train ride home - but this stat already caught my eye: "Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow."
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@Lisa_Utz
Lisa Utzschneider
4 years
IAS is committed to providing our partners with the trusted tools to control and protect their advertising investments. We’re proud to achieve these recertifications from TAG ( @tag_today ) for 2021.
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@Lisa_Utz
Lisa Utzschneider
5 years
Today I was excited to join in with @integralads Team Italy on their coffee chat. Our Milan and Modena offices are 3 weeks in working from home - It’s inspiring to see the Italian IAS team coming together as one team and continuing to excel even in moments like this.
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@Lisa_Utz
Lisa Utzschneider
8 years
Yahoo takes Squares Pick'em digital for the Big Game w/ #PizzaHut via #FantasyFootball
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@Lisa_Utz
Lisa Utzschneider
5 years
We're thrilled to welcome Lisa Nadler to @integralads . She brings a wealth of experience to the team - with Lisa on board, we will continue to build an organization of excellence and create a dynamic culture where employees can thrive.
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@Lisa_Utz
Lisa Utzschneider
4 years
Today we acquired @AminoPay , delivering the most comprehensive set of programmatic transparency solutions for marketers.
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@Lisa_Utz
Lisa Utzschneider
8 years
See you at Advertising Week 2016 in New York!
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@Lisa_Utz
Lisa Utzschneider
8 years
Why Live Video Is Now a Must-Buy for Marketers and Brands
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@Lisa_Utz
Lisa Utzschneider
6 years
I'm thrilled to announce that @tonytonymarlow will be joining the team here at @integralads as our #CMO . We have ambitious goals at IAS, & Tony’s passion for #data and storytelling makes him the ideal leader for this role.
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@Lisa_Utz
Lisa Utzschneider
4 years
Two major themes defining 2021: Programmatic and Contextual. We’re partnering with @Xandr to help more advertisers achieve even stronger results for their campaigns with the latest contextual tools.
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@Lisa_Utz
Lisa Utzschneider
6 years
I'm live on @BloombergRadio @business at 4:30 pm ET to talk about @integralads and what brands need to know about third party verification with @carolmassar and @jasonkellynews - be sure to tune in:
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@Lisa_Utz
Lisa Utzschneider
3 years
On #WomensEqualityDay , we all need to do more to better support female leaders. Here are 3 ideas for taking action: Find one high-impact coaching moment every day. Review your team's data to ensure pay equity. Don't wait for your turn on that new project.
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@Lisa_Utz
Lisa Utzschneider
5 years
This is the first time in modern history that much of our global workforce is working from home. Last week, our daughter gave me a hand sanitizer with a note: "You Got This Mom." Since then, I've kept it with me 24/7 as a reminder that as working parents, we all got this.
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@Lisa_Utz
Lisa Utzschneider
5 years
Great to see @integralads data featured in the @nytimes this week!
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@Lisa_Utz
Lisa Utzschneider
3 years
Thank you @lordscheckner for the great conversation! Wonderful to kick off 2022 with the @advertisingweek team and Great Minds podcast, as I celebrate 3 years at IAS and reflect on some amazing moments that led me here.
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@Lisa_Utz
Lisa Utzschneider
5 years
Loved learning from Sarah Hofstetter ( @Pezmeister1 ) at our IAS 2020 global kickoff today! Sarah shared her valuable insights and perspective from 13+ years at 360i about how to connect on a deeper level with our customers and give a personalized pitch.
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@Lisa_Utz
Lisa Utzschneider
4 years
IAS is always innovating in the digital ad verification space, but we want to hear from you. What’s top of mind for you & your team as we head into 2021? What do you hope to see as the industry evolves? Let us know by filling out our Industry Pulse survey.
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@Lisa_Utz
Lisa Utzschneider
4 years
Partnering with @Pinterest helps provide the transparency that marketers need to optimize their campaigns. We're excited @integralads to offer marketers a mobile viewability and fraud measurement solution that works in-app, where people are engaging most.
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@Lisa_Utz
Lisa Utzschneider
8 years
Q&A with Yahoo's @clmcklveen
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@Lisa_Utz
Lisa Utzschneider
5 years
As a female leader, I've been called pushy, abrasive, bossy. In other words? Persuasive, assertive, the boss. Unconscious gender bias fuels the gender gap. Visit to get the tools to #BiasCorrect the workplace. #IWD2020
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@Lisa_Utz
Lisa Utzschneider
9 years
Photo: I’m so proud to be part of this company. Excited to take on the Chief Revenue Office role at Yahoo! http://t.co/4671M56ljf
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@Lisa_Utz
Lisa Utzschneider
8 years
Yahoo's Tom Schmidt discusses the future of programmatic:
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@Lisa_Utz
Lisa Utzschneider
10 years
Great research from our Insights team on long-form video - what consumers want and how advertisers can connect.
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@Lisa_Utz
Lisa Utzschneider
4 years
Our Media Quality Report for the first half of 2020 is live - take a look at the latest trends for brand safety, ad fraud, and viewability.
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@Lisa_Utz
Lisa Utzschneider
5 years
We're building an organization that's ready to take on the future of digital advertising - and we're looking for a head of HR to help us build that team here at @IntegralAds . Let me know if you or someone you know is interested - my inbox is open!
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@Lisa_Utz
Lisa Utzschneider
3 years
Audio advertising continues to grow, and marketers need new ways to navigate this opportunity along with brand risk. Excited to share my insights on these important trends in @TechCrunch :
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@Lisa_Utz
Lisa Utzschneider
3 years
Join me tomorrow at 2 pm ET for the @WomenFutureConf as we talk about building career-long vision among female leaders! #WomenFuture21 #CultivateYourTomorrow
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@Lisa_Utz
Lisa Utzschneider
8 years
Congrats @LouPas on the Ad Week recognition! #AdWeek50
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@Lisa_Utz
Lisa Utzschneider
5 years
Really interesting research in @HarvardBiz from Catherine H. Tinsley and Kate @Purmal .
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@Lisa_Utz
Lisa Utzschneider
3 years
Enjoyed talking with @Benzinga 's Spencer Israel and Aaron Bry about the latest updates from @integralads , including how we address media quality, our work with @TikTok_US , and more! @SJisrael @aaronbry5
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@Lisa_Utz
Lisa Utzschneider
4 years
One positive I’m sure many of us are taking away from this year is a major boost to our collective resilience. 2021 is bound to be full of new challenges, but focusing on our strengths will see us through.
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@Lisa_Utz
Lisa Utzschneider
8 years
Great read. Proud to be partners with you @Marjenay .
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@Lisa_Utz
Lisa Utzschneider
8 years
Insight on Millennials from Yahoo's @JFPNC
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@Lisa_Utz
Lisa Utzschneider
4 years
Zoom fatigue is real - and our days aren’t getting any longer! Sometimes, the best way to make time is to take a hard look at our calendars and just say no.
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@Lisa_Utz
Lisa Utzschneider
8 years
300% growth in Yahoo News video views in 2016 vs. 2015...
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@Lisa_Utz
Lisa Utzschneider
5 years
Our IAS Leadership team is ALL IN during these unusual times. Laura Quigley is the epitome of our values of Do the Right Thing & Accountability. Early this morning, I had an uplifting one-on-one check-in with Laura where we discussed the business in SEA and how her team is doing.
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@Lisa_Utz
Lisa Utzschneider
5 years
So thrilled to be returning to the @AdCouncil as a board member. Looking forward to working with this amazing organization again
@lisaesherman
Lisa Sherman
5 years
It's no secret – ‘When you go alone, you can go fast. But when you go together, you can go far.’ We’re so excited for our newest additions to the @AdCouncil Board of Directors, and what we can accomplish together. Welcome!
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