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Tim Rowe Profile
Tim Rowe

@oohinsider

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Navigator of DOOH/OOH | GTM Specialist | Moderator | Founder & Host of OOH Insider 🎧

New York Metro
Joined August 2016
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@oohinsider
Tim Rowe
1 year
Alex Hormozi and Garyvee put out 250 pieces of content per week. That’s 1000 pieces of original content every month. Why do they do it? Alex Hormozi told us why. “10x the output made it 10x the growth rate” - Alex Hormozi So why doesn’t everybody do it too? — Well…
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Tim Rowe
1 year
@AzimAkhtar_ Stuck the landing - 10 out of 10
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Tim Rowe
4 years
@TSA_Northeast @TSA Did you really photoshop (poorly) a mask onto your profile pic? 🤣
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@oohinsider
Tim Rowe
11 months
@AdamKinzinger Bro I just INCREASED ad spend across all Twitter campaigns 😂 This is a game of eyeballs, not self-righteous indignation. I can’t wait til the Alex Jones supplement ads start showing up in @AdamKinzinger comment sections
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Tim Rowe
1 year
@MagNorris Real catch are the single dads who already know how to do a Target pickup AND order at Starbucks because we’ve been out here surviving on our own for years 🫡
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Tim Rowe
11 months
JR Smith has always been that dawg.
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Tim Rowe
3 years
@DanScavino Let’s go (to) Brandon’s.
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Tim Rowe
4 years
@VictoriaVallone @JuliansRum They did. Read the patent.
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@oohinsider
Tim Rowe
1 year
@GovChristie The comments 😂 Everything we hoped for. Signed, The State of New Jersey
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@oohinsider
Tim Rowe
4 years
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@oohinsider
Tim Rowe
4 years
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@oohinsider
Tim Rowe
4 years
@prayingmedic Going up on digital billboards this weekend...
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@oohinsider
Tim Rowe
4 years
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@oohinsider
Tim Rowe
4 years
If you're fighting for #justicereform then you know @RealRossU and #SilkRoad . So when I saw @Free_Ross with a billboard in #timessquare I knew it was time to go behind the billboard... Watch here:
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@oohinsider
Tim Rowe
1 year
The era of cold outreach is dying. The future of B2B sales comes down to a simple idea: Executive thought leadership with owned audiences. Your ability to build, engage and convert your own audience will define your success.
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@oohinsider
Tim Rowe
9 months
@codyplof Loom me don’t zoom me
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@oohinsider
Tim Rowe
4 years
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@oohinsider
Tim Rowe
9 months
What's my goal? To live rent-free inside your head. Clearly, it's working 😂
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@oohinsider
Tim Rowe
1 year
What do you get if you lock a honey badger and a retired mafia collections guy in a room? I have no idea, but @codyschneiderxx and I just dropped a podcast about all things OOH And all things Solopreneur/creator/ #buildinpublic /founder-led growth It's really, really good.
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@oohinsider
Tim Rowe
11 months
If you want to succeed in life, start meeting people before you need them. Build relationships that last. Networking isn't just finding a job, it's also finding mentors, friends, and opportunities.
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@oohinsider
Tim Rowe
1 year
For 2 years I sacrificed my health My attention My energy As employee 001 of a venture-backed startup Today, 1 year ago, myself and 13 colleagues got let go from that startup due to shifting capital markets. I thought my "dream" had ended What I didn't know was it was just
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@oohinsider
Tim Rowe
11 months
"OOH of the day: by Netflix Promoting the new movie ‘Leo’.🦎" Do you follow @Phil Blondé? If not, you really should be.
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@oohinsider
Tim Rowe
4 years
@MajorPatriot Two more... On PPV.
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@oohinsider
Tim Rowe
8 months
Friends don’t let friends measure OOH with QR codes. Use QR to shorten the buyer’s journey Use QR for directional insights Don’t use QR as your measurement methodology, you’re an adult.
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@oohinsider
Tim Rowe
6 months
4 years ago I was being furloughed from my Account Executive position at a regional billboard company Sh*t can change real quick if you give it enough time.
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@oohinsider
Tim Rowe
4 months
@MarioNawfal Does Zelenskyy refer to Biden as “Brandon” here? Go back and watch the original press conference yourself and let me know what you hear…
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@oohinsider
Tim Rowe
4 years
@JuliansRum From the blockchain USPS patent regarding the technology being applied to the ballots. Worth the dig.
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@oohinsider
Tim Rowe
4 years
@akevinmccarthy @T_S_P_O_O_K_Y Not a theory. Read the patent.
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@oohinsider
Tim Rowe
10 months
@deemurthy That is correct. Find people to pay you for the the thing. Then find more. But then add acronyms, go raise money, forget how to do sales and call GTM instead. Invent weird formulas to make it make sense and well, oh you know the thing.
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@oohinsider
Tim Rowe
2 years
Hey #inbound2022 ! Come for the content, stay for the show. @onescreenai is just getting started…
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@oohinsider
Tim Rowe
4 years
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@oohinsider
Tim Rowe
11 months
If imposter syndrome is holding you back, adopt "machine gun marketing" Rain bullets of: - blog posts - videos - email newsletters - social media posts "a lot to the everywhere" It's Machine Gun Marketing that overcomes solopreneur and #buildinpublic imposter syndrome
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@oohinsider
Tim Rowe
1 year
@AdtechGod AdTech Dog
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@oohinsider
Tim Rowe
1 year
Doing work with a hyper growth media company 12 years in biz Move like a startup Sending 100K+ cold emails a month Have lead gen and marketing system that prints money Own the entire value chain But here’s the really crazy part… They’ve built LEGIT AF AI that powers that
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@oohinsider
Tim Rowe
10 months
I wouldn't trust someone who hustles 24/7. I trust people ✓ Who take days off ✓ Who have hobbies outside work ✓ Who read books ✓ Who go for walks with their dog Anyone else sometimes feel like modern society glorifies workaholism?
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@oohinsider
Tim Rowe
9 months
@PeterStefanovi2 It's happening everywhere, school administrators are underqualified, writ large. Last week we got notice to send our kids in layers because the heat isn't working. Today at least a delayed opening...but the heat is not working today. Based in northwest New Jersey, US
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@oohinsider
Tim Rowe
4 years
Most #ooh company's lifeblood is selling to #smallbusiness . How well you understand business fundamentals has direct correlation to your success selling to them. Find out what @JimmyThePencil , President of @TheSashaGroup believes they can do and how you can help. @AndreaHenley7
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@oohinsider
Tim Rowe
1 year
When I created AdScout, the goal was simple: Create a democratized directory that would help digital-first brands succeed in offline media. I'm proud to say it's going according to plan.
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@oohinsider
Tim Rowe
6 months
Explore how branded trucks, like Raymour & Flanigan’s, become moving billboards, capturing attention daily. 📦 Rae Guimond from PriceSpider discusses the strategic potential of utilizing delivery and rideshare vehicles for brand exposure in an era where traditional transit
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@oohinsider
Tim Rowe
11 months
Your competitors are not better than you, they just stopped caring what other people thought of them before you. Ready to stand out? Start building your personal brand by going "Full Send" Burn the boats.
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@oohinsider
Tim Rowe
1 year
Hey @brexHQ turns out that @tryramp only pretends to love OOH and HATES the First Amendment. @elonmusk you see what's happening to creators off platform? I'm but a modest podcast about billboards who dare tweet about Ramp doing OOH. Today has officially been weird af.
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@oohinsider
Tim Rowe
1 year
OOH isn't dead... It's more alive than ever. Sick of spending money on ads that get lost in the social media algorithm? Take it to the streets.
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@oohinsider
Tim Rowe
1 year
and then one day it just started raining 💸 419,084 of 428,300 in the last 90 days only took 4 years
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@oohinsider
Tim Rowe
9 months
Building a personal brand isn't a vanity project. It's your chance to establish trust, authority, and a direct line to your audience in an ever-digital world. As an executive or founder in 2024, it's not an option but a necessity for surviving market shifts.
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@oohinsider
Tim Rowe
11 months
Networking is not about what you can take from people, it's about what you can give.
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@oohinsider
Tim Rowe
9 months
Growth rate is like 25% every 90 days 10 minutes a day.
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@oohinsider
Tim Rowe
3 years
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@oohinsider
Tim Rowe
1 year
Study attention We are in the attention business Nothing more, nothing less. Everything there after are optimizations to the process
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@oohinsider
Tim Rowe
9 months
No one roots for you Until everyone roots for you
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@oohinsider
Tim Rowe
1 year
This feature is SOOOOOO good @Calendly understood the assignment 📝 Need to book a meeting with multiple participants? Literally nothing easier than the meeting poll. Love this.
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@oohinsider
Tim Rowe
8 months
Hedge against digital ad fraud with guaranteed delivery by investing in offline formats like OOH advertising. Reach your audience in a tangible way with measurable outcomes.
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@oohinsider
Tim Rowe
1 year
Running paid social To continue growing OOH Insider Targeted LinkedIn Ads Meta/IG Podcast Download Ads LinkedIn optimized for CPM Meta optimized for CPC LinkedIn CPM $.19 Meta CPC $.19 Ask me anything 🤣 Learned everything I know from @codyschneiderxx and @yoannpavy
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@oohinsider
Tim Rowe
1 year
Offline media is the most underutilized growth channel in 2023. The power of combining billboards & radio to create hyperlocal awareness is indisputable And then... You use digital strategies to retarget and convert all of those new eyeballs That's a winning strategy 🏆
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@oohinsider
Tim Rowe
8 months
ded 😂
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@oohinsider
Tim Rowe
11 months
Looking for some guerilla marketing in SF or CHI? Check out this listing from @fucimocom Get the offer here
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@oohinsider
Tim Rowe
4 years
@JuliansRum @lilpump Reppin hard all the way home. Respect @lilpump 👊
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@oohinsider
Tim Rowe
9 months
Buzzing with joy and pride to share this announcement! OOH Insider is officially a part of the U of Digital Expert Network. Thank you @airgups23 @Myles_Younger and the entire @UofDigital team for the hard work you do and the opportunity to be a small part of the mission 🚀
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@oohinsider
Tim Rowe
1 year
Sundays After church We go to the Apple Store for some growth hacking My son asks me “Is this illegal?” No, but it feels like it should be, right? @yoannpavy @codyschneiderxx @joe_dirico he’s one of us We easily took down 50 📱
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@oohinsider
Tim Rowe
11 months
To all of my new followers 👋 To all of my new haters 👋 Also, 10 minute a day strategy grows everything in every way
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@oohinsider
Tim Rowe
8 months
LinkedIn asked me to contribute to “How to define a budget for OOH” This is and will remain my answer for the duration of 2024.
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@oohinsider
Tim Rowe
1 year
When you think you popped And then you actually pop It’s 👏 a 👏 podcast 👏 about 👏 billboards 👏 Your kid is about to be watching the Stanford MBA of OOH during 2nd period English
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@oohinsider
Tim Rowe
10 months
The world doesn't reward perfection. It rewards action. And the people who take it.
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@oohinsider
Tim Rowe
6 months
Two of these companies are venture-backed startups Two of these are dying legacy trade rags One of these is a community of marketers, sellers, executives, and founders who are passionate about how brands show up “for real”. No dumb engagement pods required.
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@oohinsider
Tim Rowe
4 years
Hey #MarketingTwitter , we’ve got a happy little podcast about all things Out of Home advertising in case you’re wanting to learn more about the tech, the people, etc. Nice to meet you!
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@oohinsider
Tim Rowe
7 months
Testing testing 1-2 1-2 @szuccar1 can you help our adtech deity please?
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@AdtechGod
AdTechGod 🍪
7 months
ANYONE AT X? Are there any X people that can help get a company account approved? It’s been over a month. Please 🙏
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@oohinsider
Tim Rowe
1 year
The impact of adding YT shorts to the workflow YT is now my source of truth for All short-form video Using @repurposeio to distribute from there to TT/IG/LI/X This is a podcast about OOH advertising Repurposed podcast Waste nothing. Take everything.
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@oohinsider
Tim Rowe
1 year
Have a friend with a big network in cannabis Does hard money lending to cannabiz companies So I said - "let's build media company around information business, you lend $$, I help with OOH" Guess what we're doing?
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@oohinsider
Tim Rowe
5 years
Hey @pepsi , we'd probably do the #PepsiProposal #contest like this...
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@oohinsider
Tim Rowe
1 year
Reasons I go industry events: Networking with great people And To hear what the industry ISN’T talking about Because there is a huge misalignment between the product being force fed And the product the people are asking for Solve for the delta.
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@oohinsider
Tim Rowe
3 years
It’s Jess St. FitzPatrick’s Day!🍀 Congrats to @OOHWithJess for the most downloads ever on release day! Listen here…and hear:
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@oohinsider
Tim Rowe
10 months
@JeromySonne The amount of thought put into this is truly admirable - thank you for being the bright light of the last week of 2023z It does feel like the fix was in on The Jeromy Sonne award though 😜
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@oohinsider
Tim Rowe
1 year
Just built my first line of functional code ever thanks to @codyschneiderxx @joe_dirico and the degens on discord Then a night cap as @yoannpavy drops absolute bombs on the private zoom Insane moment we’re in… Blessed.
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@oohinsider
Tim Rowe
7 months
FYI I did this sh*t myself No financial backing Boot strapped Every month since October 2019 Net negative to the household bank account That’s a sacrifice my son and I make Intentionally To break the cycle You think you did that? Lol gtfo
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@oohinsider
Tim Rowe
8 months
@codyschneiderxx Whoa Also, called @maxchehab today Told him @swellai changed my life He lol’ed I said ‘no, really’ Then he asked what I wanted And shared roadmap 🤩 The best time to set up off shore tax shelters was yesterday, the second best time is today 🌳
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@oohinsider
Tim Rowe
1 year
Be kind to a gatekeeper today, They’re scared they’ll be forgotten after long… Because they’re right. They’re scared of change… Because they don’t want to evolve. They don’t like you because you’re “new” and haven’t “paid your dues. Send them this, and let them know it’ll
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@oohinsider
Tim Rowe
10 months
I hate networking. I don't do it at all. Whenever I meet new people, my goal is always the same: → Build a genuine friendship → Contribute to their lives → Give value whenever possible Turns out that's a good strategy - give without expecting anything in return.
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@oohinsider
Tim Rowe
8 months
Huge rock lifted on a Monday morning... Changed all of my software subscriptions and ad accounts over to the business card Only took 20 minutes of focus but holy moly that felt daunting thinking about it for 2 weeks 😂
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@oohinsider
Tim Rowe
4 years
@JuliansRum See also: Arizona.
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@oohinsider
Tim Rowe
1 year
🤫 Keep sleeping on LinkedIn
@codyschneiderxx
Cody Schneider
1 year
linkedin account grew did 70,000 impressions and grew 500ish followers in october all content was written and made by ai
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@oohinsider
Tim Rowe
1 year
Offline media is dead. Said nobody who has ever built a 100+ year brand.
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@oohinsider
Tim Rowe
5 months
⚠️ I need your help!!! ⚠️ Programmatic DOOH… specifically for DTC. Taking the best of both worlds of content from the OOH Insider universe, all of the CMO insights. All of the Programmatic DOOH experts. All of the DTC big brains like @JeremiahPrummer , @_phoenixha , and
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@oohinsider
Tim Rowe
1 year
@WeKnow_1234 Stood staring at the sky tonight thinking to myself…”I’ve never seen clouds like that” 👀
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@oohinsider
Tim Rowe
2 years
Outdoor is arguably the most creative canvas for #advertising because the most successful ads reflect the imagination. Learn more on the #OOHInsiderPodcast !👇🏻
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@oohinsider
Tim Rowe
9 months
“Half of my marketing works, I just don’t know which half” Part 1 drops tomorrow. @JeremiahPrummer spits 🔥 on all things ‘Hard to Measure’ for DTC and ecom brands and marketers Follow that up in two weeks with @_phoenixha on Scaling in a Cookieless World By the time we’re
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@oohinsider
Tim Rowe
1 year
The job isn't creating an epic piece of content. It's finding a way to get people to consume it. Distribution > Content
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@oohinsider
Tim Rowe
1 year
Holy moly Tomorrow I’ll release the 170th episode of OOH Insider Almost 4 years More content than a Stanford MBA Doing a podcast is a transcendental experience God is good.
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@oohinsider
Tim Rowe
7 months
Types of outreach that is likely to get you on the podcast: - Hey I heard you talk about this and I have a unique take - Hey I noticed you haven’t talked about this yet would you be open to it - Hey I have a juicy exclusive that I know is in your wheel house
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@oohinsider
Tim Rowe
11 months
DTC Twitter powering the Q1 OOH Insider series: The Why and How of DTC Media Buying Hear from @huntkyle on why agencies don’t scale, red flags for brands before they hire an agency, and how building your own brands leads to insights that make great agencies @igobylukas
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@oohinsider
Tim Rowe
1 year
Lack of branding makes you invisible. That is all.
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@oohinsider
Tim Rowe
6 months
Just a dumb podcaster 🤷‍♂️
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@oohinsider
Tim Rowe
1 year
Digital marketing is overhyped. Almost nobody sees your online ads. But everybody walks/drives by OOH ads daily And with the rise of digital billboards, you can get even more creative and targeted. Brands that win the next 10 years win it offline.
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@oohinsider
Tim Rowe
1 year
I don't care what company you're moving to next. If you aren't: • Publishing weekly on LinkedIn • Doing a podcast or YT show • Speaking at industry events • Writing an e-book/paperback • Building a Twitter following ...you're ngmi
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@oohinsider
Tim Rowe
1 year
Couldn’t make it to #adweek ? It’s okay, we are bringing it to you! Just dropped this recreation with Bob Gruters, CRO of Loop TV And Brian Rappaport, Founder of Quan Media Complete with all of the audience questions and bonus content ✅
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@oohinsider
Tim Rowe
1 year
Engagement is a Conversion metric Consumption is an engagement metric Optimize for consumption Optimize for engagement And conversion becomes the byproduct 💰 But focusing on conversion blurs your vision And ultimately becomes existential risk to your biz When market
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@oohinsider
Tim Rowe
5 months
Does this line work? Asking for a friend.
@JeromySonne
Jeromy Sonne
5 months
These dating app billboards are just getting worse and worse I swear. (This is parody please do not sue me FarmersOnly I love you)
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@oohinsider
Tim Rowe
1 year
I used to compete for clients. Now, I live on the inside of an impassable moat. What changed? Thought-leadership content via a weekly podcast. For four years and counting. The most important part? "and counting"
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@oohinsider
Tim Rowe
7 months
When your podcast about OOH starts ranking for "scaling dtc" because of great guests like @JeremiahPrummer @_phoenixha @igobylukas and tomorrow? THE @huntkyle tells you exactly what he's looking for in an agency acquisition target (I promise, we're not playing the same game🤫)
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@oohinsider
Tim Rowe
1 year
Billboards are big display ads Do more billboards Eat more chikn
@codyschneiderxx
Cody Schneider
1 year
how2 grow organic traffic to your homepage run display ads indefinitely to your target audience watch brand searches go up to the right
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