Integral Ad Science @integralads Twitter profile

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Integral Ad Science

@integralads

5 years

You already knew bots were a problem when it comes to ad fraud - but what if the bot is a human? No, we're not talking about some dystopian future or the uncanny valley... We're talking incentivized browsing. 🤖

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Integral Ad Science

@integralads

8 years

We are proud to be winners of the @icomglobal Award for Best Data Marketing Company 2016! #icom16

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Integral Ad Science

@integralads

5 years

Did you know that there are people being paid to interact with ads? 🤖 IAS investigates the pay-for-play incentivized browsing - read on for a look at the numbers! 🕵

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Integral Ad Science

@integralads

5 years

It’s time to answer a crucial ad fraud question - where do we draw the line - and how can we better tell friend from foe? Our head of data discusses in @MediaPost

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Integral Ad Science

@integralads

8 years

Here's our Data Science team. Congratulations on being the winners of the @icomglobal data science Hackathon #icom16

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Integral Ad Science

@integralads

2 years

We've launched a new brand safety & suitability measurement w/ @Twitter . Our product gives brands insight into the content surrounding their ads, changing the way marketers enhance timeline campaigns & connect w/ Twitter audiences. Learn more here:

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Integral Ad Science

@integralads

6 years

We are excited to announce that we have entered into a definitive agreement with Vista Equity Partners to acquire a majority stake in IAS.

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Integral Ad Science

@integralads

7 years

Our #Viewability measurement is now available via the @mopub SDK. Read more now:

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Integral Ad Science

@integralads

5 years

IAS CEO @Lisa_Utz joined @NPetallides yesterday on @TDANetwork to talk the future of verification for #OTT and #ConnectedTV .

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Integral Ad Science

@integralads

5 years

Today, IAS is proud to launch the first-ever Connected TV verification solution that directly integrates with video publishers, a first of its kind solution. Find out more here:

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Integral Ad Science

@integralads

5 years

OTT offers marketers a highly-effective opportunity to make direct connections with their customers where they are - and our new solution helps measure just that! Find out more via @businessinsider

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Integral Ad Science

@integralads

5 years

IAS CEO @Lisa_Utz discussed the health and growth of the global digital advertising market yesterday on @BloombergRadio @business with @carolmassar and @jasonkellynews - listen in! #digitalmarketing

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Integral Ad Science

@integralads

2 years

We're thrilled to announce the appointment of @ydosios as our Global Chief Commercial Officer! Yannis will oversee global sales, marketing, and customer service. 🎉

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Integral Ad Science

@integralads

7 years

We're proud to partner with @mopub to bring transparency to the mobile space. Read more now:

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Integral Ad Science

@integralads

2 years

📍Major Milestone Moment! We were honored to have been invited to @Nasdaq today where our CEO, Lisa U, rang the Opening Bell! Thank you @Nasdaq for bringing visibility to IAS as we continue to serve as the global benchmark in digital media quality.

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Integral Ad Science

@integralads

1 year

Through our expanded partnership with X, IAS is first-to-market with pre-bid brand safety and suitability across the platform. Tap the link to learn more:

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Integral Ad Science

@integralads

8 years

Integral Data Science team with the win! @IntegralAdsJobs @icomglobal

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Integral Ad Science

@integralads

4 years

In case you missed it... IAS is in the final round of @aripap 's #adtechmadness ! To mark the occasion, we're donating $1 for every vote we receive today to the Loveland Foundation, up to $5,000. Now, go vote IAS!

Ari Paparo

@aripap

4 years

There can only be one! @InMobi vs @integralads , nothing more to say. #adtechmadness championship on the line.

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Integral Ad Science

@integralads

3 months

Fantastic news for our team as IAS has been named one of @Campaignmag UK's Top 100 Best Places to Work! This award is a testament to our #OneTeam mindset and commitment to one another to be our most authentic selves in and out of the workplace.

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Integral Ad Science

@integralads

8 years

Excited to announce we've acquired bot detection company Swarm. Read more about it in this article on @TechCrunch :

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Integral Ad Science

@integralads

8 years

We're open-sourcing our mobile verification SDK, giving back over a year in development efforts to the industry:

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Open Source Initiative To Bring Greater Transparency and Interoperability for Mobile Viewability Measurement.

integralads.com

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Integral Ad Science

@integralads

8 months

The IAS team has landed in Vegas for #CES2024 ! We’re excited to connect with industry leaders and partners to discuss how we can help maximize ROI with AI-driven measurement and optimization. There’s still time to schedule a meeting this week:

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Integral Ad Science

@integralads

8 years

Digital's evolved, and so have we. Meet the new IAS: #IASrebrand

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Integral Ad Science

@integralads

5 years

What's advertising got to do with the future of democracy? More than you think! Vote now to hear from media experts @sarafischer , @nandoodles @slpng_giants & @tonytonymarlow about the future of the free press and advertising's role in it at #SXSW2020 .

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Integral Ad Science

@integralads

4 years

@InMobi @aripap @ias Hats off to you too! Good game!

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Integral Ad Science

@integralads

4 years

A new era of transparency for programmatic buying. IAS acquires @Aminopay .

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Integral Ad Science

@integralads

4 years

It's official - we're the winners of #adtechmadness ! We're excited to be sending $5,000 to the Loveland Foundation (plus a match from our CMO!) Thanks for voting!

Ari Paparo

@aripap

4 years

It's OVER. @integralads is the AD TECH CHAMPION in #adtechmadness . 🏆🔥🏆🔥🏆🔥 They beat @InMobi with a literally last-minute upset. The numbers were changing on every refresh. Great tournament everyone, thanks for playing. Now back to tweets about cookies and antitrust.

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Integral Ad Science

@integralads

3 years

Today is a historic day for IAS as we IPO on @Nasdaq . After making trillions of monthly ad impressions count since 2009, today recognizes the work of our team, customers, and partners. We would not be here without you. Thank you... times a trillion. #IASIPO

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Integral Ad Science

@integralads

10 years

Great event last night w/ special guest @vanillaice ! Another reason to join @Integralads http://t.co/dx5su90nFC http://t.co/HI0tQopsRT

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Integral Ad Science

@integralads

5 years

BREAKING: IAS Acquires @ADmantX , World Leading Provider of Contextual Intelligence for Advertising. #MandA #adtech #brandsuitability

Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content

Integral Ad Science Inc. has acquired ADmantX SpA, a European ad tech firm that aims to give advertisers more information about the content and context of the articles that their ads could sit next...

www.wsj.com

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Integral Ad Science

@integralads

2 years

We're leveling up! 👾 We've partnered with @Anzu_io to equip brand and agency ad buyers with the transparency they need to create safe and suitable ad campaigns in mobile-gaming environments. Read all about it here:

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Integral Ad Science

@integralads

7 years

“Mobile is now the dominant environment, having taken over desktop” - Our GM Mobile, Jason Cooper, this morning at our breakfast event with @MoPub

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Integral Ad Science

@integralads

8 years

We're excited to be @facebook 's first partner to measure viewability & ad fraud for display on desktop and mobile:

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Integral Ad Science

@integralads

5 years

Newsflash: Paying people to click doesn't actually pay off. 💰💻 @Adweek 's @swodinsky has the story on incentivized traffic and why advertisers shouldn't be paying for disinterested eyeballs.

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Integral Ad Science

@integralads

5 years

How do you drive diversity at your workplace? @Kateg1981 writes from #Bloomfest2019 recapping some of the key learnings from the inspiring day. @BloomUK

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Integral Ad Science

@integralads

5 years

"The opportunity you access should be determined by the fierceness of your intellect, the courage in your creativity & the grit that allows you to overcome." - @RFS_Vista IAS is proud to be part of the Vista family! #MorehouseGrad2019

Robert Smith Pledges To Pay Off Student Loans For Morehouse College's Class Of 2019

The billionaire founder of investment firm Vista Equity Partners made the surprise announcement in front of about 400 students while delivering the college's commencement address on Sunday.

www.npr.org

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Integral Ad Science

@integralads

3 years

Video ads dominate the programmatic landscape, but CTV and audio are on the rise. Explore the latest findings and SPO trends in our new study!

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Integral Ad Science

@integralads

9 years

Excited about our latest $67M raise! More in @adexchanger http://t.co/yBL0ulHXjc

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Integral Ad Science

@integralads

8 years

Methbot? More like Mehbot. Our FraudLab took a closer look at the bot that's been making headlines:

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Integral Ad Science

@integralads

4 years

We're proud to do our part. IAS has partnered with @Amobee to help ensure that consumers are directed to credible information on the @WHO site via Public Service Announcements. These PSAs will be served where IAS blocking occurs on the Amobee platform.

UM and Amobee to Fill Ad Space With Coronavirus PSAs

The companies are part of a growing consortium to direct readers to legitimate information.

www.adweek.com

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Integral Ad Science

@integralads

2 years

📢 📢 📢 IAS is thrilled to announce the appointment of Thomas Joseph as our Chief Technology Officer! Thomas will lead our engineering team to develop and scale new offerings while continuing to evolve IAS’s existing products. Welcome to the team Thomas! #OneTeam

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Integral Ad Science

@integralads

8 years

We had a brilliant time at our UK Summer Party, thanks to all that attended! @circus_london

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Integral Ad Science

@integralads

5 years

How well do you understand OTT? Join our webinar on July 17th from 11:00 AM BST to discover how you can prepare yourself for the OTT revolution. Sign up here

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Integral Ad Science

@integralads

7 years

We were recently named #2 on Business Insider's 19 most interesting #AdTech upstarts of 2017 list. Check it out:

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Integral Ad Science

@integralads

5 years

4/20 might be over and done for the year, but advertisers are only just starting to rethink their stance on #marijuana when it comes to #brandsafety . Check out our research following Canada's #cannabis legalization 🍁 in @Adweek :

Following Canada’s Example to See How Brands Advertise Following Marijuana Legalization

The consensus? Not too much of a change—yet.

www.adweek.com

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Integral Ad Science

@integralads

3 years

Tune in tomorrow at 11:30 AM EST for our @iab #ALM2022 session 'Beyond brand safety & suitability: Looking to the Future of Context.'

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Integral Ad Science

@integralads

7 years

What is the value of #Viewability for mobile publishers? Watch the video @jasongcooper made with @mopub here:

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Integral Ad Science

@integralads

9 years

Excited to debut our Certified Viewability Partner Program! Learn more here: #CVPP

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Integral Ad Science

@integralads

5 months

We are proud to sponsor #POSSIBLE2024 , hosted by @MMAglobal ! Our IAS and @getpublica teams will be sharing valuable insights on the data-driven technologies shaping the future of digital media. Click the link to get in touch:

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Integral Ad Science

@integralads

8 years

We've partnered with @Google , @mopub , @InMobi , and others for open source viewability. Read more now:

Integral Ad Science Partners with Google, Others for Open Source Viewability

Companies including Integral Ad Science, Bitly and mParticle are hoping to fill transparency and measurement gaps.

adage.com

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Integral Ad Science

@integralads

8 years

There is increasing pressure to provide measurement and transparency in mobile environments #MWC17 @mopub

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Integral Ad Science

@integralads

4 years

IAS stands together with our black colleagues worldwide. We’re taking action as a company to support the black community within our team and as a whole. #BlackLivesMatter

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Integral Ad Science

@integralads

2 years

We've expanded our @TikTok brand-safety solutions to the UK, Canada, and Australia. Marketers can access granular control over their in-feed campaigns using our proprietary #tech powered by machine learning. Read more here:

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Integral Ad Science

@integralads

8 years

Excited to announce that we've been recognized as an #Inc5000 company for the third consecutive year:

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Integral Ad Science

@integralads

1 year

Our CEO Lisa Utzschneider sat down with @aripap and @EricFranchi for the @marketecturetv podcast to discuss our exclusive pre-bid integration with @X and more. Tap below to listen in.

Marketecture

@marketecturetv

1 year

New Pod: @Lisa_Utz talks about @integralads focus on optimization, the @X pre-bid deal, the @AdalyticsHQ reports, and more. Spotify: Apple: YT:

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Integral Ad Science

@integralads

5 years

When it comes to verification in the Connected TV space, it's the wild, wild west out there. IAS has been running an open beta test with Verizon, NBCUniversal, CBS, and others this year, and we've learned a thing or two - @TheDrum has the story. #CTV

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Integral Ad Science

@integralads

4 years

Our CEO @Lisa_Utz will be joining the @IAB There livestream this Thursday at 2 pm EST (7 pm BST) to speak about the ways advertisers can use machine learning and AI as brand safety tools. Be sure to tune in!

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Integral Ad Science

@integralads

7 years

Proud to be part of the amazing @TheDrum Digital Trading Awards #DTAPAC

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Integral Ad Science

@integralads

8 years

Proud to announce our latest MRC accreditations for mobile web/in-app #viewability for display and video, as well as SIVT detection!

MediaPost

@MediaPost

8 years

IAS Gets More Accreditations From Media Rating Council @IntegralAds

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Integral Ad Science

@integralads

9 years

Integral is in Spain for @icomglobal ! Looking forward to seeing all industry players at #icom15 http://t.co/lyfmPGUEuD

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Integral Ad Science

@integralads

5 years

Connected Television combines the targetability of digital with the reach of TV, but it can open up a traditionally safe viewing environment to ad fraud. That's where IAS comes in.

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Integral Ad Science

@integralads

5 years

Headed to @DMEXCO ? Don't miss our CEO @Lisa_Utz in conversation with @ShelleyZalis , Sonia Studer @Nestle , @BernuitSarah @IBM_iX , Mark Oben-Pepra @OMD_EMEA for a panel discussion on gender equality in business. #DMEXCO19

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Integral Ad Science

@integralads

7 years

Advertising on #socialmedia is all relative. Discover the different ad environments here:

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Integral Ad Science

@integralads

4 years

We are so excited to launch IAS France Academy, the first ad verification training for media agencies! We’re giving our first graduating class a big round of applause👏 Well done to the team @iProspectFR in @dentsuaegisFR !

Integral Ads FR

@integraladsFR

4 years

Nous sommes ravis de lancer IAS France #Academy , la première formation d’ad-vérification destinée aux agences média 👏 Bravo à la team @iProspectFR chez @dentsuaegisFR , première promotion d'IAS France Academy!

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Integral Ad Science

@integralads

5 years

We're excited to announce that IAS won @icomglobal 's Smart Data Marketing Technology of the Year award at their summit in Malaga, Spain! #datascience #adtech

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Integral Ad Science

@integralads

6 months

The IAS EMEA team hosted its annual Media Quality Roundtable in Hamburg for the biggest brands and agencies in the region alongside industry experts. They explored hot topics in #adtech like how to maximize ROI through AI-driven measurement and optimization.

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Integral Ad Science

@integralads

8 months

It’s been a great week at #CES2024 discussing #AI and how it can help improve the ad experience for brands and consumers alike, as well as responsible media, attention, and more. We want to thank all the teams who made this week possible. See you next year!

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Integral Ad Science

@integralads

2 years

IAS CEO Lisa Utzschneider joined an expert panel hosted by @NBCUTogether on effective ad campaigns in gaming, explaining that “61% of gamers prefer to see ads that are related to the content of the game they are playing.” #One23

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Integral Ad Science

@integralads

5 years

IAS CEO @Lisa_Utz has a plan to fix verification problems on #OTT - read on for @LaurenJohnson 's story in @businessinsider

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Integral Ad Science

@integralads

1 year

. @AdMonsters has named IAS CEO Lisa Utzschneider a 2023 Top Woman in Media and Ad Tech for her impact on our business and the industry at large. Tap the link to see the full list of women changing the digital media and advertising landscapes:

2023 Top Women in Media & Ad Tech - AdMonsters + AdExchanger

The Top Women in Media & Ad Tech Awards recognize and celebrate the women who are making an impact in the digital media and advertising technology community.

www.admonsters.com

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Integral Ad Science

@integralads

7 years

Great roundtable discussion on all things brand safety at #FOMG17 with @IBM @Nestle @Huawei @mandmglobal & @Audi_Online

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Integral Ad Science

@integralads

8 months

. @Mastercard ’s Chief Marketing & Communications Officer Raja Rajamannar joined IAS CEO Lisa Utzschneider in the C Space Studio at #CES2024 to discuss key findings from our Responsible Media Report, generative AI, and brand safety!

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Integral Ad Science

@integralads

8 years

Huge thank you to @mitchellw @IPGLAB for kicking off our #viewability breakfast.

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Integral Ad Science

@integralads

8 years

"We need to start looking beyond viewability in 2017" Our Business Development Director at @ukaop #insideout

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Integral Ad Science

@integralads

8 years

Our VP, Product Management, Brian Murphy will present on viewability in today's digital era @Kyoorius event #zeemelt

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Integral Ad Science

@integralads

8 years

We've grown from less than $1m to over $100m since 2010:

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Integral Ad Science

@integralads

2 years

We're SO proud of the IAS Metaverse team for winning "Best AI/ML" at the 2022 @Vista_Equity Global Hackathon! Our scientists beat 34 teams and almost 200 participants around the globe for the $25,000 prize! 🏅

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Integral Ad Science

@integralads

5 years

When it comes to running a regional video ad campaign, how do you ensure that your money is being spent effectively? @ZALORAPH used IAS viewability insights to maximize their ROI. Learn how in this case study, published in @TheDrum .

Zalora taps data to focus ad spend on viewablility

South East Asian e-commerce platform Zalora has released a case study around a project with Integral Ad Science to make the most of its budget by focusing on viewability on video platforms.

www.thedrum.com

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Integral Ad Science

@integralads

2 years

We're coming soon to @Netflix ! IAS verification on Netflix will enable marketers to maximize engagement through insights and provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Read more here:

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Integral Ad Science

@integralads

3 years

Congratulations to our very own Katie Grosvenor, who has been recognised as one of the top fifty women in UK tech by @InspiringFifty and @accelerateHER ! Thanks to all the women featured in continuing to inspire the next generation. #InspiringFiftyUK2021 #accelerateHER #LTW

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Integral Ad Science

@integralads

8 years

Excited to announce that our integration with @YouTube is now live for viewability and fraud measurement:

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Integral Ad Science

@integralads

7 years

It was great having @NACKidsCan join us yesterday for a fun day in our office. Come visit again soon.

NAC Kids Can

@NACKidsCan

7 years

Our NAC kids built a village of beautiful dream homes! A huge thank you to @integralads and @ToyIndustryFndn for making this event possible.

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Integral Ad Science

@integralads

9 years

We're a proud sponsor of DCN Next: Summit! #DCNLive

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Integral Ad Science

@integralads

9 years

We've ranked #64 on @Deloitte 's 2015 list of fastest growing companies in North America: #Fast500

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Integral Ad Science

@integralads

3 years

Admix and IAS have partnered to measure and verify in-play advertising.

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Integral Ad Science

@integralads

5 years

Our #datascience team took a look at URLs with "engagement," "breakup," or the hit 2009 movie "He's Just Not That Into You" in our US web traffic and counted up the visits to each group. Whether you're single or coupled, IAS wishes you a happy #valentinesday ! 💕💔💗

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Integral Ad Science

@integralads

5 years

ICYMI: IAS's @jranzenbach spoke @iabtechlab 's Open Forum about OMID 1.3 coming this Fall. A sneak preview of what's to come: - Audio ad measurement - Content URLs to enable more precise Brand Safety monitoring - OMID API for Web Video - Simplified integrations process

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Integral Ad Science

@integralads

7 years

IAS announces next-gen viewability measurement capability in partnership with Fortune 500 companies. Read more now:

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Integral Ad Science

@integralads

6 months

We are proud to announce IAS has achieved @tag_today Platinum status, a testament to our excellence in digital ad standards for fraud prevention, brand safety, and transparency:

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Integral Ad Science

@integralads

8 years

In our latest blog post, Jason Shaw, Head of our FraudLab, outlines the truth behind #Methbot . Read more now:

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Integral Ad Science

@integralads

3 years

Read more on how @Lisa_Utz defined moments of growth in her career, and what her advice is for anyone looking to grow a career in the technology and digital ad industry. @TheDrum

So You Want My Job? Integral Ad Science chief Lisa Utzschneider on ‘going where the growth is’

Welcome to So You Want My Job? Each week we ask the people working in some of the industry’s coolest roles about how they got where they are. Along the way, we dig into their philosophies, inspirat...

www.thedrum.com

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Integral Ad Science

@integralads

2 years

San Francisco! 🌉 We're at the @lesbiantech Summit for a week of panels, workshops + celebrations! 🥳 Come find us in the Castro District to network + don't forget to use our code "22SFINTEGRALADSCIENCEVIRTUAL" when you're checking out. More details here:

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Integral Ad Science

@integralads

8 years

At @adexchanger #CleanAdsIO ? Come say hello!

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Integral Ad Science

@integralads

8 years

Paul Nasse, our UK Head of Commercial, speaking now on transparency & programmatic w/ @IndexExchange #iabtechfronts

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Integral Ad Science

@integralads

8 years

#dmexco 2016 is here! Come and meet the new IAS in Hall 8, Stand A039

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Integral Ad Science

@integralads

5 months

Our first-to-market partnership with @Snap will integrate IAS’s Brand Safety and Suitability Measurement Solution with Snapchat's platform, giving advertisers advanced insights into campaign performance. Click to learn more:

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Integral Ad Science

@integralads

8 years

Our Biz Dev Director discusses programmatic issues for publishers at the @OpenX #SchoolofProgrammatic w/ @Zoopla

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Integral Ad Science

@integralads

7 years

Our global marketing team had a blast shooting some arrows last week. Thank you @GothamArchery ! #MarketingSummit #TeamBonding

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Integral Ad Science

@integralads

8 months

Today at 1:30 PM PST, IAS CEO Lisa Utzschneider and @Mastercard 's Raja Rajamannar are sitting down in the C Space Studio with @JamesKotecki to discuss the future of digital media. Make sure to check out the livestream below.

CES

@CES

8 months

C Space Studio Interviews PM Session Day 2

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Integral Ad Science

@integralads

8 years

Touch down in Rome for #FOMG16 , which we are sponsoring. Let the festivities begin! @FestivalOfMedia

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