Jerry Daykin @jdaykin Twitter profile

Last Seen Profiles

@hyfa26769150

@groenlinksdebe1

@brie_facemelter

@FakeRebellion

@akabeko1990

@manar_mustafa7

@1Taif17

@golf1574456gg

@EmbaCubaNamibia

@Harticuno144

@kep1er_jp

@bokeplokalmalam

@Evie21798395850

@95corolla

@youngthug

@NameisNani

@drealost

@izumi_Finance

@MiekeAalderink

@mom_ch216

@festus83182

@Columbia

@erik_arnesen

@Lincoln18FB

@33_alexandros

@cyril_rugby

@BagrescoreBr

@shukunnnnnnn

@PBMJ_Tweets

@ABachelay

@EnElVar

@Salty_HB_Granny

@RHS_Football

@AgnesLyndsey652

@ZetaOf1

@irestuff

Jerry Daykin

@jdaykin

22 days

So Breaking had a mixed Olympic debut… but at the #ClosingCeremony there’s a spontaneous performance which is getting more attention than the show itself 😂 #Paris2024

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Jerry Daykin

@jdaykin

5 years

@danwootton @TheSun How is ‘young single women expressed interest in a guy in her wider social circles before meeting the man she went on to marry’ a story though..?

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@jdaykin

1 year

@TweetsByBritt Very much not… I would say less than 1% of my interactions even have the slightest possibility of that, and those would be with drunken strangers.

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Jerry Daykin

@jdaykin

4 months

The comments on this are ☠️ Apple has gone full 180 and become the faceless culture crashing force they rallied against in 1984… the only way to save this ad is for them to play it in reverse and celebrate the cultural opportunities bursting out not being crushed 🤷‍♂️

Tim Cook

@tim_cook

4 months

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.

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@jdaykin

5 years

A moment to recognise what powerful allies @LittleMix have always been... and how eloquent Jade is. 🤩😍 #BritishLGBTAwards

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@jdaykin

5 years

@LouisStaples They do loads for LGBT communities internally within their business and through external support including the funds this raises... easy to criticise brands for ‘rainbow washing’ but by god I’d have fucking killed for my mum to have to see an LGBT sandwich when I was growing up.

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Jerry Daykin

@jdaykin

3 years

Marketing innovation. #PanicBuying

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Jerry Daykin

@jdaykin

5 years

@BillGates I appreciate the sentiment... and certainly mosquitos have a greater total risk.... but if you normalise the data based on ‘number of each animal encountered at 1m distance’ then I think you’ll find that choosing to encounter a shark is probably a bad idea ;)

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Jerry Daykin

@jdaykin

1 year

@Jontafkasi @axelk Imagine being a ballerina who retrained into cyber and this is the biggest job they want any of you to possibly get.

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Jerry Daykin

@jdaykin

7 years

@92pesos @timmy That is cultural appropriation- everyone knows only gay men can appreciate sunsets.

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Jerry Daykin

@jdaykin

8 years

Casually playing some Snake on the #Nokia 3310. #MWC17

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Jerry Daykin

@jdaykin

5 years

Neither Nike or Adidas has bothered to organically post to their Facebook profiles since 2018 - they advertise and post content continually using paid media targeting. They realise chasing organic reach is a waste of time. Be more Nike. Just do it.

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Jerry Daykin

@jdaykin

5 years

Got engaged - I love him so I put a ring on it. 💍🥰 @poreilly81

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Jerry Daykin

@jdaykin

5 years

Genius ad partnership/influencer tie up 😍

WeRateDogs

@dog_rates

5 years

This is #Dumbo . He's not like the other dogs. Seems to be a fan of feathers. Curly nose. Simply exceptional ears. Could perhaps even use them to fly. 14/10 would protect at all costs. #ad

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Jerry Daykin

@jdaykin

6 years

Foldable finally a reality!

Android Developers

@AndroidDev

6 years

We just announced support for foldables at #AndroidDevSummit , a new form factor coming next year from Android partners. Android apps run seamlessly as the device folds, achieving this form factor's chief feature: screen continuity.

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Jerry Daykin

@jdaykin

5 years

This, and I really don’t say this lightly, is perhaps the best presentation on social media marketing I have ever seen. 👏 to @bebornsocial . Who knew that grown ups could look at this stuff? Cc @ProfByron @markritson @BinetLes

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Jerry Daykin

@jdaykin

3 years

Some personal news… that’s (pretty much) a wrap on my time at GSK! Taking a couple of months off as gardening leave before I start a new global media challenge in March… 🥃

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Jerry Daykin

@jdaykin

6 years

I feel like PowerPoint should automatically stop you once you’ve written more than 15 words on a slide with a note saying ‘Looks like you’re making a hand out not a presentation?‘

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Jerry Daykin

@jdaykin

3 years

One of the biggest questions in advertising is whether the Robert Dyas team who created this were deliberate geniuses or accidental morons.

Philip Normal

@philipnormal

3 years

Hoorah it’s that time of the year again @RobertDyas

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Jerry Daykin

@jdaykin

2 years

Got married! 💍

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Jerry Daykin

@jdaykin

5 years

If you haven’t been following @chrissyteigen getting, then losing, then finding, then losing, then finding, then loving the hell out of her family’s new pet hamster over the past 48 hours... have you even been living? #PeanutButter

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Jerry Daykin

@jdaykin

4 years

This is why it matters: “It’s easier to be a parent this morning.” This made me 😢 incredible. #GodBlessAmerica #BidenHarris2020

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Jerry Daykin

@jdaykin

5 years

🙄 I don’t care that much if my team happens to be sat there on a Friday. I care whether they’re getting the job done, whether they are happy and engaged with their jobs, whether they can balance outside commitments eg kids. And yes GSK is one of Publics’ biggest clients so... 👍

Gideon Spanier

@gideonspanier

5 years

Starcom’s flexible working backfires with “noticeably” empty office on Fridays via @Campaignmag - new ways of working raise major issues that go far beyond ad industry

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Jerry Daykin

@jdaykin

3 years

@DisneyPlusUK This sounds great… though it would also be great to see more broader representation… for instance perhaps stop straight-washing the Marvel Universe which naturally has queer representation in its source material? Thanks! #RepresentationMatters

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Jerry Daykin

@jdaykin

5 years

The new KFC campaign is just... 👌 *kisses fingers* Im literally allergic to everything they make but I’d still go eat it over Burger King at the moment 😉 And the TVC is casually and wonderfully inclusive too - Awesome work Kate and team! #Outvertising

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Jerry Daykin

@jdaykin

4 years

A million for a logo sounds a lot... but they actually paid it for the complete global redesign of a multi-billion brand with hundreds of product variants. If you work in marketing but don’t think it’s worth paying people to do a good job on your biggest consumer touch point 🤷‍♂️

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Jerry Daykin

@jdaykin

8 years

@theguyliner this is the kind of thing I would happily protest...

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Jerry Daykin

@jdaykin

5 years

I feel morally responsible for leading Mdlz social when Oreo Dunked in the Dark. Everyone got excited by our real time success, but we forgot to say that our bigger conclusion was that ongoing (paid media supported) targeted relevance was better. Sorry to have wasted your time.

M&M's UK

@mmsuk

5 years

When a horse just isn’t enough anymore. #season8

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Jerry Daykin

@jdaykin

6 months

@daodonovan

Big Brother UK

@bbuk

6 months

We got you blue shirt guy 👊 #CBBUK

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@jdaykin

3 months

An absolutely SOAKED Rishi Sunak tries to make his speech over a blaring ‘Things Can Only Get Better’ soundtrack… I mean… it’s beyond spoof no? #GeneralElection

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Jerry Daykin

@jdaykin

6 years

Instagram just hit 1 billion users... up 200 million since last September. 400 million actively using Stories.

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Jerry Daykin

@jdaykin

5 years

One of the best things working dads can do to support their female colleagues is to loudly announce that they are leaving the office early to go pick up the kids.

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Jerry Daykin

@jdaykin

3 years

Signed a book deal today 🎉 - hopefully this time next year you'll be able to read my memoirs (AKA a book on the theme of inclusive marketing & representation). Watch this space...

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Jerry Daykin

@jdaykin

5 years

Social media marketing? It's beyond time to make these changes.

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Jerry Daykin

@jdaykin

7 years

That view over #Dubai as we took off though... 😍😲

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Jerry Daykin

@jdaykin

4 months

Yup… the new Apple ad could actually have been quite a fun creative piece… in reverse

Matt Large

@MattLargeX

4 months

@jdaykin fixed it boys

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@jdaykin

2 months

@greenbenali Just why… why did he need to cave into this toxic culture war

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Jerry Daykin

@jdaykin

3 years

Media Leader Media Leader of the Year 2021 Beam Suntory Head of Media 2022 A coincidence? 🤷‍♂️ 🎉 😂

The Media Leader UK

@TheMediaLeader

3 years

Beam Suntory appoints Jerry Daykin as head of global media

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Jerry Daykin

@jdaykin

4 years

10 years ago I took over Cadbury's Social Media and with Wispa, Creme Egg & others had more Facebook fans than most other brands in the UK combined. And precisely because of that I came quickly to realise that fan numbers were meaningless, and social a paid media channel.

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Jerry Daykin

@jdaykin

5 years

So this. I may be going a bit #WorldPride mad but this truly was the best flight of my life - an incredibly unique experience, and unbelievably friendly & welcoming atmosphere. Thanks @VirginAtlantic , that’ll take some beating! #PrideFlight #LoveWins #Pride

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Jerry Daykin

@jdaykin

5 years

John Lewis delivers close to an £11 profit ROI in every £1 of advertising spend over the Christmas period. Their media mix is approximately 94% TV. 50ish million online views barely visible against the TV reach. #FTVAGlobal

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Jerry Daykin

@jdaykin

4 years

@CapitalOfficial @onedirection It’s epic, but Harry’s hair is a major fail.

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Jerry Daykin

@jdaykin

4 years

It’s outrageous & upsetting that anyone has to endure domestic abuse 💔 It’s outrageous & upsetting that anyone with privilege would write a politely worded blog designed to casually cast innocent, minding their own business, trans people as an army of potential rapists 💔

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Jerry Daykin

@jdaykin

6 years

Big personal news... after nearly 2 fabulous years at Diageo I’m moving on to a new challenge in 2019 - very excited to be joining the @GSK EMEA team and joining in with the big media transformation they are driving with their new partners @PublicisGroupe !

Diageo's Jerry Daykin departs for GlaxoSmithKline as EMEA media director

Diageo's global head of digital media partnerships, Jerry Daykin, is to depart for GlaxoSmithKline to become its media director for EMEA.

www.thedrum.com

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Jerry Daykin

@jdaykin

2 years

Our CMO Jessica officially kicking off our annual marketing/growth planning process... have to say I am pleasantly soothed that marketing science gets flagged right at the start... ooh, and look! #EatYourGreens

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Jerry Daykin

@jdaykin

4 years

One year ago today he said yes! 😍Admittedly planning has been a little delayed since then... but we’ll get there eventually 😂

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Jerry Daykin

@jdaykin

4 years

The far right is trying to make #BlackLivesMatter a drunken debate about historic statues which they know nothing about. Don’t be distracted. This is a moment of equality and fairness- We have to tackle racism. We’ve all got to do better because of how badly this lot let us down.

PoliticsJOE

@PoliticsJOE_UK

4 years

Thousands of people gathered in London to ‘defend statues’, some got drunk and attacked police and journalists.

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Jerry Daykin

@jdaykin

9 years

Thanks for the interview @ConchitaWurst , it's now less than a month until #Eurovision ... Oh and to your new album! http://t.co/lD7E0QLVln

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Jerry Daykin

@jdaykin

5 years

If you find my Twitter confusing it’s because it’s one half marketing critique, #DigitalSense and media debate... and one half a celebration of bonkers pop music, #Eurovision , big parties and gay culture. I unapologetically think we should all appreciate both 😜👍🚀🎉🏳️‍🌈👨‍🔬🤳📰 📺

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Jerry Daykin

@jdaykin

4 years

If we rebranded TV’s out of target ‘wastage’ and called it ‘earned media’ and that it had ‘gone viral’ if a million extra people saw it... Well every major TV ad in history has pretty much gone viral... and with a message you actually want to share, to an audience that might grow

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Jerry Daykin

@jdaykin

4 years

If you’re an advertiser that is happy funding shows on ANY platform, online/offline, which actively endorse militant violence then no, black lives don’t matter to you. Imagine pausing Facebook for not perfectly stopping it, but still funding Tucker Carlson actively doing it? 🤯🤬

Brendan Karet

@bad_takes

4 years

Tucker Carlson: "How shocked are we that 17 year olds with rifles decided they had to maintain order when no one else would?"

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Jerry Daykin

@jdaykin

4 years

@jrawson Is this the most middle class joke ever? 😂

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Jerry Daykin

@jdaykin

3 years

Whilst there’s rightly chat about the ‘digital skills gap’, for me the biggest marketing knowledge gap is the other way round - Social/digital/tech specialists who don’t know enough about old school marketing & strategy to see above tactics. #DigitalSense

Marketing's Loss is Classic Skills – Not Just A Digital Gap #DigitalSense

While we obsess over fixing the digital skills gap, there’s a risk that young marketers wont know enough about traditional marketing Digital marketing is set to represent the majority of media...

www.linkedin.com

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Jerry Daykin

@jdaykin

9 years

Impressed by @tommcfly & @CarrieHFletcher at #Brandcast http://t.co/ZiJmuEcWhw

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Jerry Daykin

@jdaykin

8 years

@GaryLineker @sterling7 a lot of people blaming him for making their holidays more expensive too.

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Jerry Daykin

@jdaykin

4 years

Ahh, the classic ‘we have to decide to print this QR code on the pack long before we’ve briefed and finalised the digital content so we’ll just put something generic’ dilemma. Nothing people like more than some surprise content!

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Jerry Daykin

@jdaykin

4 years

Stop what you're doing right now and put an hour in your diary with your colleagues, agencies or partners to discuss what more you could be doing to ensure your media & marketing investments are building the best parts of the internet, and not funding the worst #ConsciousAdMonth

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Jerry Daykin

@jdaykin

2 years

I know I cockily Tweet lots about marketing achievements, D&I projects & other great things but I can also report that today I'm exhausted, worn down and at peak imposter syndrome on a few things. Not sharing for sympathy, but as a reminder that everyone feels that way sometimes.

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Jerry Daykin

@jdaykin

4 years

Lessons to learn from recession via @BBHLabs - Brands that cut most took 5 years to recover - Brands that go dark suffer significant brand declines - Reductions create short-term returns but significant long-term losses - Strong brands recovered 9x faster in the financial crash

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Jerry Daykin

@jdaykin

4 years

Nike is rightly grabbing headlines for its fantastic advertising this week, but as @MarkRitson always tell us there is much more to marketing than ads. If you want an example of a brand fully using its mix take a look at what @LEGO_Group is up to.

LEGO's Through the Line Marketing Sends Nike Flying

Nike are deservedly at it again grabbing headlines for the fantastic editing and creativity of their latest advert, but it’s another company entirely I’d like to recognise this week for having a...

www.linkedin.com

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Jerry Daykin

@jdaykin

5 years

Digital gurus: Traditional brands are dead because consumers are abandoning them for a new generation of DTC brands offering them subscription convenience. DTC brands: Can we get listed in Target so that we can capitalise on our viral video success and achieve mainstream scale?

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Jerry Daykin

@jdaykin

4 years

I am amazed by the number of people who get annoyed at me for saying organic social is pointless and then quote Nike & Apple as their main counter examples. These are 2 brands that probably COULD buck the trend but are actually famous for being 100% paid on FB/Twitter. So... 🤷‍♂️

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Jerry Daykin

@jdaykin

4 years

@LuciaAPhilip @jenalyson Oreo post was widely talked about in marketing circles, reasonably impactful & a great coup for the company... but our standard paid advertising on Fb/Insta etc that week delivered far greater reach, far greater business result, was cheaper than a ‘war room’ and was guaranteed.

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Jerry Daykin

@jdaykin

5 years

At events like #FoM19 I do wish I had a massive bullsh*t horn that I could blast every time someone casually says ‘as we all know...’ before saying something completely wrong. “As we all know consumers are choosing to buy based on brands that match their purpose and beliefs.” 🚨

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Jerry Daykin

@jdaykin

4 years

🤩 Came in the post just moments ago! Honoured to accept this on behalf of my GSK EMEA team and our extended Publicis/PlatformGSK family... almost 300 of us making magic happen. Plus 🙏 to @Outvertising @consciousadnet & @wfamarketers for having me on board! #MediaLeaders2021

The Media Leader UK

@TheMediaLeader

4 years

🏆 INTERNATIONAL MEDIA LEADER OF THE YEAR 🏆 Winner: @jdaykin , Senior Media Director, GSK Consumer Healthcare "In a very challenging year we’ve seen so many media companies adapting, and so it’s a huge honour to be chosen amongst such great peers." #MediaLeaders2021

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Jerry Daykin

@jdaykin

7 years

So... I got a new job leading Global Media Partnerships at Diageo. Ends 7 years working with Cadbury🦍 & 3 at Carat!

Diageo poaches Carat’s Jerry Daykin to be its first head of digital media partnerships

Diageo has snapped up Carat’s global digital director Jerry Daykin to become its first head of digital media partnerships, a role that will call on his former ties to FMCG business Mondelez Interna...

www.thedrum.com

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Jerry Daykin

@jdaykin

4 years

100% this 🔥 over targeting is the scourge of marketing, especially when so much of the data being layered on is at best 50% accurate (have you ever checked? No?). Use data to be relevant to more people & closer to more moments, not to be visible to fewer

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Jerry Daykin

@jdaykin

4 years

ROI is a terribly misunderstood thing in media/advertising. Chasing high ROIs can mean running your business into the ground/minimising growth, and in fact a high ROI is often a sign you are underinvesting in a channel. ROIs aren't static, they shift as your budgets do

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Jerry Daykin

@jdaykin

4 years

I’m exceptionally honoured to be included in the new #Attitude101 LGBT trailblazers list... and exceptionally grounded by the various new spellings of my name 😂 Daskin? Not sure... Jerry Jenkins? Honestly, I’m open to it @AttitudeMag 😜 #Outvertising #TogetherWeCan #GSKPride

Attitude Magazine

@AttitudeMag

4 years

Check out the full #Attitude101 list of 100 LGBTQ trailblazers changing the world right now below: Download: Order in print and subscribe:

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Jerry Daykin

@jdaykin

6 years

@Jim936 I’m actually genuinely surprised that it’s only £300k... for one of the most watched/talked about bits of TV of the year (with a positive unifying message) that seems a bargain... am sure additional costs of production etc but still! Cheap rights...

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Jerry Daykin

@jdaykin

3 years

@munyachawawa @CarlossRicoo This is exceptional. Exceptional. 🔥

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Jerry Daykin

@jdaykin

8 years

Make America Grate Again #Election2016

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@jdaykin

2 years

@Bexwray A lot of these US salaries are roughly double UK ones… if they’re in a big city like New York you need that just to have the comparable lifestyle - rent is 3x, food x2 etc

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Jerry Daykin

@jdaykin

7 years

When I used to run the @CadburyUK account years back it blew my mind how horrible, racist & frankly stupid everyone tweeting about Halal was

Pete Fraser

@petefrasermusic

7 years

Holy shit: Cadbury having to explain to a thousand racist morons that there's no such thing as halal chocolate.

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@jdaykin

3 years

There’s a world of ‘made for advertising’ websites out there that are soaking up billions of pounds of advertising spend just to show ads in terrible contexts surrounded by the worst click bait… and advertisers are soaking it up because on paper it’s cheap high-viewability 🤬🥶

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@jdaykin

4 years

When consultancies tell you ‘Gen Z accounts for 40% of consumer spending’ they really mean they read an article, which had read another article, which did some totally made up maths on how much they MIGHT ‘influence’ the spend of the older people who actually have the money.

Elena

@VirtualElena

4 years

went down a rabbit hole trying to find the source of McKinsey’s “Gen Z accounts for 40% of consumer spending claim.” they cite an Inc article which cites another report from Barkley (3rd pic) which uses data from a survey released in 2013 (when 10% of gen Z wasnt even born..)

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Jerry Daykin

@jdaykin

4 years

It's taken me 11 years to get to 10,000 followers, though a notable acceleration in the last year or two. I treasure and dearly love each and every one of you, though at a £3-4 CPM it's fair to say I could also speak to 10,000 people for about £30 if I was a business in a rush.

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Jerry Daykin

@jdaykin

4 years

Prince Harry: Social media is dividing us. Together, we can redesign it - Prince Harry calling out the need to fix the internet, and the work of GARM to do it. Though he's using the @consciousadnet slogan ;) #TogetherWeCAN

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Jerry Daykin

@jdaykin

4 years

Lockdown is clearly pushing me to think back on some of my past marketing experiences... 'Dunk in the Dark' was a powerful moment in marketing, but 95% of the lessons people have taken from it are misguided nonsense. #DigitalSense

How a single tweet misled an entire industry to dive into the dark. #DigitalSense

Power Out? No Problem. Oreo’s 2013 Super Bowl ‘You Can Still Dunk in the Dark’ Tweet captivated the marketing industry.

www.linkedin.com

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Jerry Daykin

@jdaykin

4 years

Distinctive 😎

Andrew Bloch

@AndrewBloch

4 years

People around the world were asked in focus groups to draw what they thought a bottle of Ketchup looked like. Most of them drew Heinz bottles. The study was later revealed to be funded by Heinz, who have now turned the concepts into personalized bottles and billboard ads.

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@jdaykin

2 years

“UK’s leading transphobe and fake ‘equalities’ minister considers radical ways of blocking relatively minor Scottish EQUALITY legislation - the passing of which will show how fake and manufactured her own culture war is”

Georgia Edkins

@Georgia_Edkins

2 years

EXCL: UK plead with SNP to halt gender law - Kemi Badenoch set to use an 11th hour meeting with the Scottish Government tomorrow to ask for more evidence over self-ID and suggest a delay to the landmark laws: via @mailplus

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6 years

First day at new school/job. #GSKLife

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Jerry Daykin

@jdaykin

5 years

Have to say, it’s a nicely done cover 😜

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Jerry Daykin

@jdaykin

5 years

This will (kinda rightly) be seen as one of the great responsive marketing moves of recent years... but as someone who used to work in alcohol I find the (unnecessary) ‘binge drink to forget’ push REALLY unhealthy. Worse then Pelaton in many ways. #UnpopularOpinion @AviationGin

Matthew Kobach 🍕

@mkobach

5 years

So @VancityReynolds and @AviationGin just used the same actress from the viral Peloton ad...

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@jdaykin

11 years

Could the best thing since sliced bread be a slice of my Creme Egg Loaf?? @CadburyUK @Eric_Lanlard #CremeEggBake http://t.co/VWXDh7Swm7

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@jdaykin

5 years

“The idea that the same consumer who was frantically clicking her remote to escape from TV ads was going to joyfully click her mouse to interact with online ads is going to go down as one of the great marketing fantasies of all time.” @AdContrarian

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Jerry Daykin

@jdaykin

4 years

I was at a brand, then I moved to work for an agency, working on that same brand . Now I'm back at a brand and my hiring manager/boss from that agency is now my new lead at our digital agency. Confused? Media is a small world: work hard, be nice to people (haha, luckily he was!)

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Jerry Daykin

@jdaykin

4 years

How to follow up a popular & @MarkRitson shared article on one of the most iconic moments in modern marketing history? With a deep dive into media frequency of course - these foundations are how we can all avoid being duped in the future #DigitalSense

Frequency. Frequency. Frequency. The Secret to Effective Marketing? And if so What's Right?...

How to follow up a popular & widely shared article on one of the most iconic moments in modern marketing history? With a deep dive into the ‘technical’ topic of media frequency of course - come for...

www.linkedin.com

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Jerry Daykin

@jdaykin

4 years

No one in #BlackLivesMatter is suggesting that other lives don’t also hugely matter. No one in #Pride is suggesting straight people cannot be very proud of who they are If your response is ‘All Lives’ & Straight Pride, or you allow others to say that, you’re part of the problem.

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Jerry Daykin

@jdaykin

3 years

Stopped by to drop the laptop off… farewell #GSKLife 👋

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Jerry Daykin

@jdaykin

4 years

Once again I have proven to myself that my ‘jam’ really is defending things that don’t need my defence... Twitter, Unilever, Facebook, Tom, paid social... anything that attracts a pile-on I feel an overwhelming urge to be a voice of reason for. It’s not a rewarding side hustle.

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Jerry Daykin

@jdaykin

2 years

Thus begins the adventure of a lifetime… off to get married in New York (via a few days with the nieces/nephew in Florida). 🤩😍 What’s that? The perfect wedding gift? Ahh, just buy yourself (& colleagues) a copy of #InclusiveMarketing & review it 😂

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Jerry Daykin

@jdaykin

4 years

2 years ago today I first got my hands on a physical copy of Eat Your Greens - the multi-author marketing edit that @wiemersnijders carefully pulled together! Proud to be a part of this marketing science driven project, if you haven’t read it then:

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Jerry Daykin

@jdaykin

3 years

@Pantene It’s a simple and authentic story with a message that everyone is welcome and accepted... so I think it says more about the people mad about it than anything else. If I had more hair I’d use more of your products 😆 #RepresentationMatters

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Jerry Daykin

@jdaykin

3 years

This is a piece of television from 2021, not 1981, the day after #IWD2021 - Piers opens the show by making a female colleague stand up and show off/defend her ‘mini skirt’ dress. He walks off a few minutes later when a colleague says something vaguely critical of him.

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Jerry Daykin

@jdaykin

4 years

Anyone who says ‘digital’ marketing is super complex, and especially if they tell you it’s only getting more & more complex, really doesn’t understand marketing, or what the future of digital really looks like. Same core principles, tech making more of the tough decisions.

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Jerry Daykin

@jdaykin

4 years

Over the year+ I’ve been a client of Publicis I’ve thrown every diversity, inclusion, & improving-the-internet challenge/opportunity I find at @AnnetteKing and Sue Frogley. Every time they jump at the challenge. Should women just run everything? #TogetherWeCAN #ConsciousAdMonth

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Jerry Daykin

@jdaykin

4 years

A picture is worth a thousand words.

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Jerry Daykin

@jdaykin

9 months

My Twitter feed is now just random ‘fascinating’ facts about dead people, horrific accidents or other dark and traumatic videos from accounts I don’t follow… getting to the point of being too disturbing even to open the app!!

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Jerry Daykin

@jdaykin

7 years

@wikileaks Isn’t it pretty bad that you guys had chosen to actively influence one specific side of the US election though? Rather than the original (presumed?) vision of universal transparency etc...? 🤷🏼‍♂️

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