WFA @wfamarketers Twitter profile

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@usi_cmo

WFA

@wfamarketers

2 years

. @Twitter 's leadership has committed to working with the Global Alliance for Responsible Media - #GARM to develop an accelerated roadmap for future #brandsafety improvements @Stephan_Lo @RNRakowitz @elonmusk @ajb_sf @chrisriedy

WFA and GARM meet Musk to discuss brand safety

On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to brand safety and the Global Alliance for Responsible Media (GARM), which...

wfanet.org

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WFA

@wfamarketers

6 years

A big congratulations to @RajaRajamannar , @Mastercard 's Chief Marketing & Communications Officer, for being named WFA Global Marketer of the Year 2018! 🎉🎉🎉 Watch his acceptance speech: @TheDrum

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WFA

@wfamarketers

4 years

Congratulations to @ljubomira , @Loreal 's Chief Digital Officer, for being named WFA Global Marketer of the Year 2019!🎉🎉🎉 Read more: @TheDrum

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WFA

@wfamarketers

4 years

“It feels like we’ve come to an inflection point. There’s growing awareness that this isn’t a brand safety issue anymore –it’s a societal safety issue.” WFA CEO @Stephan_Lo commenting on advertisers putting pressure on Facebook to take action against hate speech & misinformation.

The New York Times

@nytimes

4 years

Ben & Jerry’s, Eddie Bauer, and Magnolia Pictures have joined Patagonia, the North Face, REI and others in suspending advertising campaigns on Facebook over the platform’s content moderation practices

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WFA

@wfamarketers

5 years

A warm welcome to the new WFA President @RajaRajamannar ( @Mastercard ), our Deputy President Philip Myers ( @PepsiCo ), our Treasurer @JLChetrit ( @UDA_annonceurs ) & all new executive committee members. More info: #GMW19

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WFA

@wfamarketers

6 years

Inspiring conversation with @UN_Women Executive Director @phumzileunwomen and our @un_stereotype partners on advancing a new, unprecedented agenda for change. #canneslions

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WFA

@wfamarketers

7 years

. @wfamarketers @Stephan_Lo joins alliance to fight gender stereotypes in advertising #UnstereotypeAlliance

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WFA

@wfamarketers

6 years

Our new Global Media Charter calls for agencies, adtech companies, media owners & platforms to work alongside advertisers to create a safer, more transparent environment. Download it here:

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WFA

@wfamarketers

3 years

"I've changed the title of my presentation today to 'The Marketing Industry, the Orlando Bloom of the Corporate World'... We need to be more Tom and less Orlando." The inimitable @markritson challenges the marketing industry on growth drivers and barriers at today's #GMW2021 .

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WFA

@wfamarketers

7 years

"Full transparency is at the core of branded content and brand-influencer relationships." Influencers' @Jenna_Marbles & @whatsinside on working with brands. #WebSummit #ContentMakers

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WFA

@wfamarketers

6 years

. @RajaRajamannar , Chief Marketing & Communications Officer at @Mastercard , has been shortlisted for WFA Global Marketer of the Year 2018. Vote now → @TheDrum

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WFA

@wfamarketers

7 years

A big congratulations to @keithweed , @Unilever 's Chief Marketing & Communications Officer, for being named the first-ever WFA Global Marketer of the Year! 🎉🎉🎉 More info: @CampaignBrands

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WFA

@wfamarketers

6 years

The WFA Global Media Charter calls for agencies, adtech companies, media owners & platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment. Download it here:

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WFA

@wfamarketers

3 years

🔴 Today we unveil initial results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry, identifying key challenges around family status, age, gender, ethnicity and disability. More details at #AllTogether

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WFA

@wfamarketers

5 years

Lubomira Rochet, Chief Digital Officer of @Loreal , has been shortlisted for WFA Global Marketer of the Year 2019! Vote for @ljubomira : @TheDrum

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WFA

@wfamarketers

5 years

“Purpose and Business are not mutually exclusive. But purpose-driven businesses can grow faster than businesses that are not. We will do well as a company if we can do good for society. Be a decent company, do well by doing good.” ~ @RajaRajamannar #GMW19

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WFA

@wfamarketers

5 years

Today at #CannesLions , WFA & 16 global advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration w/ agencies, media companies & platforms, and industry associations to rapidly improve digital safety. Read more:

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WFA

@wfamarketers

2 years

Celebrating 5 years of championing progressive representations in #marketing with @un_stereotype @Cannes_Lions . WFA is proud to be a long-standing ally of this important initiative. With @Stephan_Lo @alinecsantos @Unilever , Heide Gardner @InterpublicIPG , Jennifer Remling @WPP

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WFA

@wfamarketers

5 years

We recently had a chat with the Marketers Association of Zimbabwe Founder & Executive Secretary @Gilrusike on his priorities, how he got into marketing, why he founded @MarketersZim and more. Read his interview:

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WFA

@wfamarketers

3 years

🎉 Congratulations to @ConnyBraams , Chief Digital and Marketing Officer of @Unilever , for being named WFA Global Marketer of the Year 2021! 🎉 A big thank you to our media partner @TheDrum , to everyone who voted & to our jury of WFA members & partners.

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WFA

@wfamarketers

4 years

Today the WFA-led Global Alliance for Responsible Media (GARM) have agreed to a common set of definitions, commitments & timeframes to address hate speech & harmful content and work towards the industry's 1st global brand & consumer safety framework: #GARM

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WFA

@wfamarketers

5 years

“WFA is calling on our members to put pressure on the platforms to do more. Brands just cannot be associated with hate, violence and division which we are increasingly seeing on the Web. We will constructively engage, but we need to see action now.” @Google @facebook #GMW19

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WFA

@wfamarketers

6 years

What are the biggest challenges facing CMOs today? WFA with the help of The Economist asked #CMOs at #CannesLions2018 how they're facing up to them. Watch the interviews:

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WFA

@wfamarketers

6 years

Meet the 6 CMOs shortlisted for WFA Global Marketer of the Year 2018. Vote now →

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WFA

@wfamarketers

6 years

. @AdContrarian headlined this year's ANFO #programmatic event where he addressed three ad industry delusions. More info:

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WFA

@wfamarketers

7 years

Artificial intelligence, programmatic and Internet of Things are the main areas of emerging skills gaps in marketing teams, finds WFA & @Circus_St study:

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WFA

@wfamarketers

8 years

Hats off @AirAsia for topping again world's best low-cost airline! Watch @tonyfernandes telling their story #GMWKL

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WFA

@wfamarketers

3 years

WFA has just launched the world’s first open-source guide to tackling Diversity & Representation issues at every stage of the creative process, highlighting 12 key areas where bias can occur. Get your copy: #DiversityMatters #RepresentationMatters

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WFA

@wfamarketers

2 years

WFA @ #CannesLions : Fascinating conversations about how marketing can reconcile itself w/ the climate challenge 🌎🌍🌏 w/ @GreenSolitaire @futerra , @duncanwrites @cleancreatives , @JonathanMWise @lisasheadspace @PurposeDisrupt , steered by @dwheld & hosted by @klosterlouise @adform

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WFA

@wfamarketers

3 years

🔴 Today the first-ever global census of the marketing & advertising industry has gone live to assess the scale of the diversity challenge facing the profession. Help us make our industry more diverse & inclusive: #GlobalMarketingCensus #AllTogether

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WFA

@wfamarketers

5 years

Heads & representatives of 17 national advertiser associations from around the world gathered in Paris last Friday for the WFA National Associations Council (NAC) meeting hosted by @Uniondesmarques to share insights & exchange ideas on how to drive forward the advertiser agenda.

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WFA

@wfamarketers

3 years

"The industry needs to think of diversity & inclusion as systemic, it's not just our advertising. We have a lot of power & responsibility & we need to keep stepping up & stepping forward." ~ @ProcterGamble 's Marc Pritchard in conversation with @Stephan_Lo closing today's #GMW2021 !

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WFA

@wfamarketers

5 years

Congratulations to @RajaRajamannar , @Mastercard 's Chief Marketing & Communications Officer, for being named WFA Global Marketer of the Year 2018! 🙌You can watch his acceptance speech at

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WFA

@wfamarketers

5 years

The WFA team looks forward to welcoming our members and partners from around the world to our sold-out Global Marketer Week 2019 in Lisbon kicking-off tomorrow! A big thank you to @HP and our supporting sponsors for making this week possible.🙌 #GMW19

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WFA

@wfamarketers

6 years

The #WFAdatatransparency Manifesto calls on brands to adopt a mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data. Our commitments:

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WFA

@wfamarketers

5 years

“Marketing is all about people. Marketers need to get out into the world and spend real time with real people. And there’s nothing more important for businesses and brands than having a point of view.” ~ @Unilever CMO @keithweed #GMW19

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WFA

@wfamarketers

6 years

A big thank you to @Danone for kindly hosting WFA's Executive Committee in snowy Paris today to discuss the Future of #Programmatic , #datatransparency & building transparency through #blockchain . @dwheld @berninger71 @Stephan_Lo

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WFA

@wfamarketers

6 years

Congratulations to our very first Global Marketer of the Year. @keithweed accepting the award from WFA President @dwheld “on behalf of all @Unilever marketers around the world”

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WFA

@wfamarketers

6 years

Hear from global and regional marketing thought leaders at the Global Marketer Conference stage on 17 May in Tokyo!🗼More about our final speaker line-up at #GMWJPN

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WFA

@wfamarketers

6 years

"If I could change one thing about the industry today, it would be the client-agency relationship." We recently had a chat with @philsmithisba , Director General of @ISBAsays , on his priorities, how he got into marketing and more. Read the full interview:

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WFA

@wfamarketers

4 years

Congratulations to Marc Pritchard, Chief Brand Officer of @ProcterGamble , for being named WFA Global Marketer of the Year 2020!🎉🎉🎉 A big thank you to our media partner @TheDrum , to everyone who voted & to our jury of WFA members & partners. More info:

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WFA

@wfamarketers

2 years

Global Marketer Week 2022 kicks off in beautiful Athens today!☀️ A warm welcome to WFA members, partners & friends from around the world joining us for 4 live days of sessions on how marketers can be a positive force for change. More info about #GMW2022 :

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WFA

@wfamarketers

5 years

The Global Alliance for Responsible Media #GARM brings together advertisers, agencies, media companies, platforms & industry organisations to improve digital safety. Get in touch with @RNRakowitz to find out how you & your organisation can get involved:

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WFA

@wfamarketers

1 year

🔴 WFA @ #CannesLions Day 3: Critical conversations about improving DEI in the marketing industry with WFA Diversity Ambassador @jdaykin ( @beamsuntory ), Kim Dirckx ( @LOrealGroupe ), Amy Cashman ( @Kantar ) & Jared Greene ( @Mindshare_USA ), looking at the #GlobalDEICensus findings.

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WFA

@wfamarketers

6 years

Thanks to @marykeanedawson , CEO of @TheTruth_Agency , for sharing how #blockchain can help build media transparency @ today's WFA Executive Committee meeting in Paris.

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WFA

@wfamarketers

5 years

Great “slides to steal” from @tkawaja .🙌 #GMW19

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WFA

@wfamarketers

6 years

WFA with @EconGroupMedia talked about better marketing in Cannes with global CMOs including @ajlucio5 (HP), Roel De Vries (Nissan), Jane Wakely (Mars), @RajaRajamannar (Mastercard), @keithweed (Unilever) & @marcfmath (Samsung). Watch the full interviews:

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WFA

@wfamarketers

6 years

. @UkonwaOjo , CMO of @COTYInc 's Consumer Beauty Division & SVP of @COVERGIRL , has been shortlisted for WFA Global Marketer of the Year 2018. Vote now → @TheDrum

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WFA

@wfamarketers

5 years

“We want marketers to have business orientation, not just a creative, fluffy, advertising-only way of thinking.” @Mastercard CMO & WFA President @RajaRajamannar on what being a 'global' marketer really means: via @TheDrum #GMW19

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WFA

@wfamarketers

7 years

Vietnam Vice Minister & #APEC2017 welcome @wfamarketers , regs & self-regulators to drive best practice in ad standards @ICASglobal @IARDnews

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WFA

@wfamarketers

6 years

WFA President David Wheldon announces launch of the WFA Global Media Charter which calls for agencies, adtech companies, media owners & platforms to work alongside advertisers to create a safer, more transparent consumer-friendly environment. PR: #GMWJPN

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WFA

@wfamarketers

6 years

The WFA Global Media Charter calls for agencies, adtech companies, media owners & platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment. Download it here:

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WFA

@wfamarketers

6 years

The WFA Global Media Charter calls for agencies, adtech companies, media owners & platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment. Download it here:

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WFA

@wfamarketers

5 years

. @RajaRajamannar on #sonicbranding : "Sonic branding is not about creating a jingle. You have to truly understand the scope of how and where it will be used and how to not be irritating or annoying!” #CannesLions @TheDrum

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WFA

@wfamarketers

3 years

A big congratulations to @RajaRajamannar , Chief Marketing & Communications Officer at @Mastercard , on his re-election as WFA President for another two-year tenure. Find out more about WFA’s global leadership team:

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WFA

@wfamarketers

6 years

"GDPR represents a great opportunity to adopt a mindset of ‘people first’ rather than ‘data first’ across the entire organisation." WFA CEO @Stephan_Lo comments on the key findings of our latest #GDPR survey: #WFAdatatransparency

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WFA

@wfamarketers

6 years

‘The separation of media and creative is one of the industry’s biggest mistakes. By doing that, you separate a fundamental experience of how you interpret the message’ - Sir John Hegarty @FT #CannesLions18

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WFA

@wfamarketers

3 years

🔴WFA launches FIRST EVER GLOBAL CENSUS of the marketing & advertising industry with @Campaignmag , @CampaignAsia , @CampaignLiveUS , @CampaignME , @Kantar , @EACA_eu , VoxComm & advertising associations in 27 markets. More info:

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WFA

@wfamarketers

5 years

Listen to WFA CEO @Stephan_Lo , @Diageo_News Global Digital Director Isabel Massey & @unrulyco CEO @ntjohnston discuss the Global Alliance for Responsible Media launched at #CannesLions to address & improve digital safety: | via @MediatelNews & @UKOMAPS

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WFA

@wfamarketers

6 years

WFA CEO @Stephan_Lo on transparency, #brandsafety , #viewability , #adfraud & #GDPR @ #Campaign360 . Watch the full interview: @CampaignAsia

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WFA

@wfamarketers

2 years

🤩 We look forward to welcoming 800+ delegates from more than 30 countries at today's Global Marketer Conference in Athens! 💡 Get ready for our fantastic line-up of speakers who will explore the intersection between creative effectiveness & sustainability in marketing. #GMW2022

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WFA

@wfamarketers

7 years

Reputation should be the marketers' biggest concern re. #GDPR . Fines can be paid but reputation, once lost, it's lost. @europudding #fom17

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WFA

@wfamarketers

7 years

British advertisers @ISBAsays welcomes Elizabeth Fagan as their new president:

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WFA

@wfamarketers

5 years

Hot off the press! WFA report on bridging the gap between marketing and policy teams towards greater collaboration and alignment.🙌 More info: #PolicyForum #GMW19

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WFA

@wfamarketers

5 years

We are ready for you! What a spectacular venue for the Global Marketer Conference.🙌 #GMW19

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WFA

@wfamarketers

2 years

. @brandtechgroup founder @davidjonesOYW on the #GMW2022 stage in Athens to help us explore the ‘metahype’ of the #Metaverse & what the future holds: “You may not think the metaverse is going to be the next big thing…but the biggest tech companies in the world are betting on it.”

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WFA

@wfamarketers

8 years

"The only mission statement worth having is improving lives" #willsmith #canneslions

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WFA

@wfamarketers

6 years

Ready to kick off Global Marketer Week in Tokyo with us in a few hours? Use & follow our official hashtag #GMWJPN to stay up-to-date with all the happenings during the week!

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WFA

@wfamarketers

6 years

French advertisers @UDA_annonceurs have launched #UdaFAIRe , a responsible marketing programme to bring brands & other stakeholders together through 15 commitments. More info:

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WFA

@wfamarketers

6 years

Global Marketer Conference is about to start! Catch global & regional marketing thought leaders on stage today in Tokyo.🗼Stay tuned & follow our event hashtag #GMWJPN

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WFA

@wfamarketers

5 years

Global Alliance for Responsible Media #GARM unveils strategy to improve digital safety @wef in #Davos : | This unprecedented industry collaboration will reduce harmful online content & will make the Web a better place for people, brands & society. #wef20

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WFA

@wfamarketers

7 years

€1 of advertising spend generates €7 for the EU economy. Find out more about Value of Advertising: #AdsMatter

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WFA

@wfamarketers

4 years

We are happy to announce the 6 marketing leaders from @GeneralMills , @Huawei , @Mattel , @MarsGlobal , @ProcterGamble & @BurgerKing who have been shortlisted for Global Marketer of the Year 2020!🙌 Vote now: @TheDrum @andygarrihy @fer_machado123 @ivanpollard

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WFA

@wfamarketers

3 years

🌎🌍🌏 "This is an unprecedented act of unity by the global marketing industry." ~ WFA CEO @Stephan_Lo Participate in the world’s first Global Diversity & Inclusion Census for our industry at #GlobalMarketingCensus #AllTogether

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WFA

@wfamarketers

5 years

🏆 Who's your Global Marketer of the Year? Vote now: The shortlist: Fernando Machado ( @BurgerKing ) Syl Saller ( @Diageo_News ) Cheryl Goh ( @GrabSG ) Richa Goswami ( @JNJNews ) Lubomira Rochet ( @Loreal ) Marc Pritchard ( @ProcterGamble )

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WFA

@wfamarketers

7 years

"The biggest challenge for marketers this year will be the #GDPR ". WFA President & @RBS CMO @dwheld on why 2018 may well be the year of #datatransparency : via @Campaignmag

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WFA

@wfamarketers

3 years

WFA is delighted to announce that 4 new companies - @AsahiEurope , @CarlsbergGroup , @IKEA & @Pernod_Ricard - have joined the WFA Planet Pledge and commit to making marketing part of the solution on climate change: Find out more at

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WFA

@wfamarketers

7 years

"Digital is exciting but real world mustn't be forgotten. If we get both worlds right we can make marketing remarkable." @ivanpollard #GMWTO

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WFA

@wfamarketers

3 years

And that's a wrap for Day 1 of Global Marketer Week!🙌 A big thank you to everyone who joined us today & to our fantastic speakers @JGreenblattADL , @RajaRajamannar , Jane Wakely, Isabel Massey & Marc Pritchard. Join us again tomorrow at 11am CEST: #GMW2021

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WFA

@wfamarketers

4 years

In response to the #COVID19 outbreak, we've launched an open-source hub with great examples of brand owner initiatives around the world which we hope will inspire other marketers’ actions: Share your stories with us at knowledge @wfanet .org #youarenotalone

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WFA

@wfamarketers

6 years

“ #Diversity comes in many forms & advertising can play a huge role in showcasing & celebrating the extraordinary mosaic of human diversity." ⁓WFA CEO @Stephan_Lo | Download our guide to progressive gender portrayals in advertising at #GMWJPN #Unstereotype

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WFA

@wfamarketers

5 years

Marc Pritchard, Chief Brand Officer of @ProcterGamble , has been shortlisted for WFA Global Marketer of the Year 2019! Vote for Marc: @TheDrum

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WFA

@wfamarketers

6 years

“I’m deeply honored and humbled. In reality, this recognition should go to my entire team. I’m blessed to be able to work with an amazing group of talented professionals." ~ @Mastercard CMO & Global Marketer of the Year 2018 @RajaRajamannar | More info at

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WFA

@wfamarketers

2 years

A fantastic recap of today’s Global Marketer Conference in Athens in progress outside the conference hall, brought to you with @Circus_St & the brilliant scribers from @scriberian .✨ Check it out! #GMW2022

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WFA

@wfamarketers

5 years

A big thank you to our amazing 800+ members, partners & friends from over 40 countries who took part in this week's Global Marketer Week in Lisbon, you have made this a truly unforgettable event! Shout-out to @HP & our supporting sponsors for making #GMW19 possible.🙌

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WFA

@wfamarketers

5 years

“Marketing changing society for the better is a passion point for WFA. And the role marketing has in society. Multinational brands & organisations can be a force for good.” ~ WFA CEO @Stephan_Lo #BetterMarketing #GMW19

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WFA

@wfamarketers

9 years

Join us in #KL for the first Global #Marketer Week in SE Asia! Registrations now open #GMWKL

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WFA

@wfamarketers

6 years

"Responsible advertising is part of being a responsible company overall." @berninger71 ( @MarsGlobal ), Philip Myers ( @PepsiCo ) & Kae Ishikawa ( @unwomenjapan ) share their views on what it means for brands to be responsible:

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WFA

@wfamarketers

4 years

@cindygallop No Cindy, we didn’t bother asking any men. We wanted some fresh ideas.😉

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WFA

@wfamarketers

5 years

The sold-out Global Marketer Conference on March 28 in Lisbon will bring together some of the world’s top marketers & thought leaders: See you there! #GMW19

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WFA

@wfamarketers

3 years

Is marketing at odds with #sustainability ? @thomaslingard , Global Climate & Environment Director at @Unilever , shares his view on how marketers can be a positive force for change:

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WFA

@wfamarketers

6 years

“A brand without trust is a product. Advertising without trust is just noise. We’ve got to find a way of rebuilding trust.” ~ @keithweed , @Unilever . | Soundbites from the 6 CMOs shortlisted for Global Marketer of the Year: Winner to be announced soon!

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WFA

@wfamarketers

4 years

We've been working closely with global brands & national advertiser associations to expedite the implementation of a new wave of cross-media measurement solutions. Download the new industry framework for cross-media measurement: @ANAmarketers @ISBAsays

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WFA

@wfamarketers

3 years

🔴 Ahead of Human Rights Day, we've published a new report that provides detailed insight into the state of DEI in the global marketing industry and reveals the scale of the diversity challenge facing the marketing profession. Get your copy: #AllTogether

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WFA

@wfamarketers

7 years

A big thank you to our exceptional jury of WFA members & partners and those who voted for the first ever WFA Global Marketer of the Year award! The winner will be announced very soon. Stay tuned: @CampaignBrands

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WFA

@wfamarketers

6 years

A behind-the-scenes peek at WFA President @dwheld 's chat with @Unilever CMO @keithweed , the first ever Global Marketer of the Year! Stay tuned for the full interview:

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WFA

@wfamarketers

5 years

Excellent @FestivalOfMedia lineup to talk navigating the new media landscape. Oliver Maletz and Nadine McHugh talking about Maslov’s Hierarchy of Digital Needs with measurement as a fundamental. “At the moment we’re basing decisions on false data”. #FOMG19

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WFA

@wfamarketers

6 years

"If I could change one thing about the industry today, it would be the lack of focus on ideas & creativity." We had a chat with @JLChetrit , Director General of @UDA_annonceurs , on his priorities, his first marketing job and more. Read the full interview:

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WFA

@wfamarketers

5 years

HAPPENING NOW: WFA CEO @Stephan_Lo in conversation with Sir @martinsorrell to discuss the latest on his journey, from becoming an industry disruptor to his vision of what lies in store for our industry. #GMW19

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