Jen Hartmann @jenalyson Twitter profile

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Jen Hartmann

@jenalyson

5 years

4 years managing social media and I know one thing: I don’t know anything.

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Jen Hartmann

@jenalyson

3 years

All of you late twenties and 30-somethings bemoaning how old-ish you are have no idea just how crazy YOUNG you are I started a nonprofit at 40 I had my son at 42 I landed my dream job at 48 We’re all just getting started

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Jen Hartmann

@jenalyson

5 months

I normally lay low on social media debates. But the amount of hate in my feeds from men re: Caitlin Clark tipped me over the edge today. It is exhausting as women to see women torn down for being fierce, strong, competitive, outspoken, unapologetic competitors. We. Are. Tired.

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Jen Hartmann

@jenalyson

5 years

This is going to come as a complete shock to your sales team. In fact you might wanna give them a minute once you break it to them: No one on social cares that you have a booth...at a trade show. No one.

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Jen Hartmann

@jenalyson

2 years

My husband Pat has worked at Deere for 20+years. He’s 2nd generation Deere. Fiercely committed. Smart. But also close to burn out. Enter his new manager who encouraged a 4-day work week Y’all — it’s been LIFE CHANGING. For him. For me. For our family 4-day work weeks WORK

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Jen Hartmann

@jenalyson

5 months

@AmandaMGoetz My husband started a rule that no electronics are allowed in his truck — so boys riding to and from sports practices have to put them away. We literally had one family stop using the carpool so their son could use his phone for the 10 minute drive 🫤 Enforce the rule!

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Jen Hartmann

@jenalyson

4 years

When my dad unexpectedly passed away I took policy-approved time off. The 1st day back was gut-wrenching. My boss called me to his office. “What are you doing here? Go home. Heal. We’ll still be here when you’re ready.” It was such a gift. Leading with empathy matters.

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Jen Hartmann

@jenalyson

3 years

My favorite people in 2021 are the people who cancel meetings.

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Jen Hartmann

@jenalyson

4 years

The best “words of wisdom” just hit differently. My top 5 from past managers: • leave a job before you want to • passionate work > an MBA • offer solutions not complaints • always assume best intent • love & joy belong at work

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Jen Hartmann

@jenalyson

4 years

70% of social media management is not posting what you really want to post...and texting what you really want to post to your colleagues.

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Jen Hartmann

@jenalyson

4 years

One of my first jobs docked me 1 day of vaca for every min I was late. I was told my stepson “didn’t count” when I requested time to attend a school program. When I put my 2 wks in they told me not to bother—to go now. I’m grateful. Bad management made me a better manager.

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Jen Hartmann

@jenalyson

4 years

In 2017 I applied for 2 roles on Deere’s corporate team. I wasn’t hired for either one. In 2018 I swallowed my pride & applied a 3rd time. This time to lead social media. I got the job. In 2020 I lead the PR and social team. You’re not rejected. Redirected.

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Jen Hartmann

@jenalyson

3 years

PR when I was in school: media relations, crisis comms (see Tylenol) PR today: media relations, crisis comms, social media, SEM, SEO, investor relations, government affairs, employee & executive comms, digital marketing, influencers, international relations, customer support

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Jen Hartmann

@jenalyson

2 years

The hubs and I are now rental property owners! Our goal? To convert apartments into independent living units for autistic adults. 🙏

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Jen Hartmann

@jenalyson

5 years

What advice changed the game for you? During an employee meeting a director said “There’s one difference between managers & leaders. Managers come to me with problems. Leaders come to me with solutions.” I changed my approach to every 1-1 with every boss since in that moment

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Jen Hartmann

@jenalyson

3 years

No one follows a brand so they can see product ads in their social feed. They follow brands (if they even follow brands) - to be entertained - to be enlightened or educated - to get help they need

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Jen Hartmann

@jenalyson

2 years

11 years ago today the brilliant surgical team at Mayo removed a brain tumor wrapped around my vagus nerve. I was told I had a 90% chance post-op I’d never speak above a whisper or eat without a feeding tube. Every word every meal every song I sing (off key!) is a miracle.

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Jen Hartmann

@jenalyson

2 years

Me watching other brands use licensed music in their content

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Jen Hartmann

@jenalyson

5 years

My autistic daughter’s perspective on the world is👌 Daughter: how was your day? Me: it kicked my butt sweetie Daughter: well maybe you need to be nicer to tomorrow Mom then it won’t kick you so hard new life goal: *be nicer to tomorrow*

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Jen Hartmann

@jenalyson

4 years

Held interviews this week for a social role & walked away with one distinct & disappointing takeaway: Creative ideas, real-time executions and fun engagements are being squandered by waaaaaayyy too many levels of approvals. Trust 👏Your 👏Social 👏 Media👏Team 👏

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Jen Hartmann

@jenalyson

1 year

I’ve worked in office-based settings my entire career. Remote/hybrid work was a Godsend. I never again want to experience: - Painfully watching a clock tick down - Rushing back after an appt - The “leaving early again?” people - The “nice of you to join us” people

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Jen Hartmann

@jenalyson

5 years

Want to up your game? Stop using the word JUST I’m JUST here to capture content I’m JUST saying Can I have JUST a minute? I’m JUST the photographer vs: I’m here to capture content Here’s what I’m saying Can I have a minute? I’m the photographer Boom. Added value.

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Jen Hartmann

@jenalyson

5 years

I interrupt this Twitter timeline with news: my daughter Lyric (who has autism) made the honor roll! Also to remind you: we’re all fighting unseen battles. Be kind. Be encouraging. Be supportive.

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Jen Hartmann

@jenalyson

4 years

Tough lesson to learn: the desire to be liked will limit your ability to lead

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Jen Hartmann

@jenalyson

5 years

Let’s hear it for all the one-person social media “teams” out there! You know...the ones wishing they had 10 percent of the resources the rest of us complain aren’t enough.

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Jen Hartmann

@jenalyson

11 months

Let’s take this moment to honor copywriters everywhere. I can only imagine the emails, meetings, reviews & approvals needed to get to this final copy.

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Jen Hartmann

@jenalyson

4 years

My dad died 8 years ago & my mom (70) has been grief-stricken ever since. Last week I met her new (also widowed) “gentleman friend.” He tells her she’s pretty. He asks to hold her hand. He makes her laugh again. Life & love go on friends. It’s a beautiful thing.

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Jen Hartmann

@jenalyson

4 years

normal heart rate: ⠀ /\⠀ ⠀ ⠀ ⠀ /\ __ / \ __/\__ / \ _ \/⠀ ⠀ ⠀ ⠀ \/ when you realize you’re still logged in as the brand account: ⠀/\⠀ /\⠀ /\ _/ \ /\_/ \ /\_/ \ /\_ ⠀ \/⠀⠀ \/⠀⠀ \/

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Jen Hartmann

@jenalyson

5 years

Holy Moly. I’ve been named Associate Director of PR for Deere. ✨ Now, we’re hiring my backfill — the new PR & Social Media Manager. (Did I mention the role will report to me?) Let’s do this!

Manager, Public Relations & Social Media

jobs.deere.com

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Jen Hartmann

@jenalyson

4 years

Your organic content strategy should be the direct result of data, industry insights, team expertise and intense social listening. Not because “Jerry in Marketing needs this posted by Friday”.

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Jen Hartmann

@jenalyson

4 years

Wildly popular or “viral” brand posts aren’t subjected to multiple edits, pulled from a content plan or scheduled “Viral” posts happen when a savvy social team is empowered to respond in real-time, in relevant ways to fleeting but remarkable social moments

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Jen Hartmann

@jenalyson

3 years

Today marks 23 years since I became the director of PR for Deere. Which is odd given my start date was 3.1.2020.

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Jen Hartmann

@jenalyson

5 years

Our social team holds a 15-minute huddle every morning. What happened overnight? What’s trending? What’s trending with our audience? Any content scheduled? Any risks, any opportunities for us? And our wrap-up: What did @mkobach say?

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Jen Hartmann

@jenalyson

5 months

My mom today: I haven’t heard from you all week—must’ve been busy Me: yeah we launched a campaign with Brock Purdy & it was crazy fun so many interv… Mom: I bet…your brother is heading to Iowa City..going to a game tonight… Anyone else’s parents utterly unimpressed w/your

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Jen Hartmann

@jenalyson

4 years

4 weeks managing PR during a global pandemic and I know one thing: I don’t know anything.

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Jen Hartmann

@jenalyson

3 years

Some of the greatest work you’ll ever do in PR or social aren’t the stories you told…but the stories you stopped.

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Jen Hartmann

@jenalyson

4 years

At the end of Feb, my predecessor & mentor retired after two decades as PR director for Deere. I took over the role March 1st. He emailed me a truth 💣 today: “It took me 20 years to get 20 years of experience. You just got 20 years of experience in 3 weeks.”

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Jen Hartmann

@jenalyson

5 years

I belong to PR and social media orgs. I attend conferences & webinars. I subscribe to e-newsletters & podcasts. I read a lot. It’s ALL valuable. But this Twitter community is the real goldmine. You make me better. You make all of us better.

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Jen Hartmann

@jenalyson

2 years

Tweets are not a substitute for a college degree A Twitter thread cannot replace a thought-provoking book You will not transform your copywriting, digital marketing or social media career by reading a 10-tweet thread How did #MarketingTwitter get hijacked by this nonsense?

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Jen Hartmann

@jenalyson

3 years

In the past year 2 team members opted to stay home FT w/their kids. Three friends retired early. Another resigned from a biz she helped build to “see what comes her way” The myth: people are choosing not to work The reality: many people are choosing to LIVE LIFE more fully

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Jen Hartmann

@jenalyson

2 years

Decades into my career I often get asked for advice. Top of my list: Choose life events over work. Work is never as important in the rear view mirror as it feels in the moment. Take the trip. Get home for the holidays. Make the ball game…the dance recital..the wedding.

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Jen Hartmann

@jenalyson

4 years

The desire to be liked • will limit your ability to lead • will limit your ability • will limit you

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Jen Hartmann

@jenalyson

2 years

Today marks 14 years at Deere. Still feel like that 22 year old kid thinking wistfully that “one day” I’d be head of PR for John Deere. Still feels like a dream. Still feel so blessed.

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Jen Hartmann

@jenalyson

3 years

Them: Did you see the message I sent? My messages: Gmail Outlook GroupMe Teams IMs Twitter DMs Instagram DMs LinkedIn InMail Work phone texts Personal phone texts Facebook Messenger Me: No

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Jen Hartmann

@jenalyson

4 years

Social media me: it’d be so cool to see us trending! PR me: please God don’t ever let us start trending.

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Jen Hartmann

@jenalyson

3 years

Everyone is going to have an opinion on comms, marketing, PR and social media. Everyone. They will additionally feel bound to share opinions with you. Embrace it. Appreciate it. Adopt the good stuff. Adapt where you need to. But never forget you’re the expert.

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Jen Hartmann

@jenalyson

4 years

Early in my new role I made a mistake. I explained what happened to my boss. We decided to share with leadership. She sent the email & cc’ed me. This amazing woman took ownership & said “we” made the mis-step. 14/10 I would go to battle for her.

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Jen Hartmann

@jenalyson

5 years

Social media management: 1 part gut instinct 1 part cross-your-fingers 1 part shock when something works 3 parts act like you knew it would work all along

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Jen Hartmann

@jenalyson

4 years

My autistic daughter witnessing grocery store chaos this weekend: Lyric: why is everyone so crazy? Me: people are nervous about Coronavirus Lyric: they should stop shopping and start singing then. Singing would make them happy. Shopping just makes them more nervous.

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Jen Hartmann

@jenalyson

4 years

Being in PR is 75% calming myself down before every call so I sound like I have it all together

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Jen Hartmann

@jenalyson

5 years

Almost 2 years ago, an exec called me to his office. “Let’s be clear,” he said. “I don’t expect our social media to be as good or better than our competitors.” He leaned forward. “I expect it to be as good or better than the best social media out there.”

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Jen Hartmann

@jenalyson

4 years

Today marks one calendar year leading PR and social media for John Deere. The good news? I gained 10 years experience all at the same time.

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Jen Hartmann

@jenalyson

3 years

Social media is spending 90% of your time addressing issues, monitoring feeds, supporting customers, fielding complaints, developing channel strategy, building community, educating stakeholders & staying on top of trends. 10% is content. What people think we do: post content

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Jen Hartmann

@jenalyson

3 years

When I worked for United Way I had to pitch our campaign to a known-to-be-difficult audience. My manager gave me a pep talk I’ve applied to every presentation since: Speak to the believers. Inspire the believers. Don’t waste time on haters — they aren’t listening anyway.

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Jen Hartmann

@jenalyson

3 years

The pitch: hashtag campaign …influencers….Facebook Live…TARGET GEN Z with Tik Tok of course Social media managers:

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Jen Hartmann

@jenalyson

1 year

Does your family know what you do for a living? Better yet does your spouse? I’ve been married to Pat for 13+ years. I’ve been in some form of PR my entire career. We both work for Deere. Just yesterday he asked “what does PR stand for anyway?”

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Jen Hartmann

@jenalyson

4 years

Don’t be tempted by impressive job titles with less-than-impressive compensation. Job titles don’t pay the bills.

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Jen Hartmann

@jenalyson

4 years

If you could only keep one social media channnel what would it be and why’d you choose Twitter?

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Jen Hartmann

@jenalyson

4 months

I was officially stepmom to this young man for 9 yrs— until his dad & I divorced. He would eventually walk me down the aisle to my now husband & is still my forever bonus son. Happy Mothers Day to all the women redefining what it means to be a mom & a family!

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Jen Hartmann

@jenalyson

2 years

Assume every text every deck every letter every email every memo every training every meeting can & will be published to social Pure internal comms doesn’t exist anymore

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Jen Hartmann

@jenalyson

4 years

Social media managers are public relations managers.

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Jen Hartmann

@jenalyson

3 years

10 years tumor free today. It’s true: don’t sweat the small stuff. It’s all small stuff.

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Jen Hartmann

@jenalyson

4 years

Shout out to social media teams this week. Especially those of you managing accounts all on your own. You got this.

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Jen Hartmann

@jenalyson

4 years

Reminder: you’re never *just* a social media manager

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Jen Hartmann

@jenalyson

3 years

I’ve spent nearly 3 decades in comms, PR, and now social. The channels have changed. The fundamentals of effective comms have not. Trust your professional communicators.

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Jen Hartmann

@jenalyson

4 years

The worst work experiences often result in life-changing opportunities. Hang in there.

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Jen Hartmann

@jenalyson

3 years

Delivered a eulogy for a dear friend today. Now find myself wishing I’d said it all when he was still here. Don’t wait. Say the kind thoughts you have. Do the kind things you think about.

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Jen Hartmann

@jenalyson

3 years

Number of TikToks Deere has published: 0 Total views of TikToks with #JohnDeere : 2.7 Billion 👀

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Jen Hartmann

@jenalyson

5 years

Remember in grade school when you thought high school kids had it all together? Or in high school when you thought college kids had it all together? Or in college when you thought pros in your career field had it all together? Remember when you found out none of us do?

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Jen Hartmann

@jenalyson

4 years

I’m good. No thank you. I’m good. Really. I’ll just take a water. No really. Yeah. I don’t drink. Thanks but like I said, I don’t drink. Nope not even a glass of wine. I haven’t tried a Truly or White Claw. But thank you. I DON’T DRINK. Me. Every weekend.

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Jen Hartmann

@jenalyson

5 years

70% of managing social media is explaining why company employees aren’t seeing dark posts in their timelines.

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Jen Hartmann

@jenalyson

4 years

The top 10 reasons I love working for John Deere: Farmers Farmers Farmers Farmers Farmers Farmers Farmers Farmers Farmers Farmers

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Jen Hartmann

@jenalyson

4 years

“If you always miraculously pull a rabbit out of your hat people start expecting more rabbits.” ~ a wise mentor on setting limits & expectations

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Jen Hartmann

@jenalyson

4 years

I interviewed for a lead comms role in 2017. I didn’t get the job. I interviewed for a brand mgr role that fall. I didn’t get the job. I anxiously applied for the social role in 2018. I got the job — & now lead social & PR. Timing & fit are everything. Keep applying.

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Jen Hartmann

@jenalyson

3 years

Career rejections as you age: 20-30 too green, inexperienced 30-40 not enough supervisory experience 40-50 not enough business or leadership experience 50-60 out of touch Reject it all and prove them wrong.

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Jen Hartmann

@jenalyson

1 year

Gen X Managers👇 Millennials👇

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Jen Hartmann

@jenalyson

5 years

It’s ok to admit you need help It’s ok to admit you have questions It’s even ok to admit you have no idea what you’re doing Here’s the secret: We’re all winging it We’re all doing the best we can And it helps to know we’re not alone

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Jen Hartmann

@jenalyson

4 years

Great 👏 social media happens when great 👏 social media teams are trusted to do great 👏 things

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Jen Hartmann

@jenalyson

3 years

Me on my 1st day as the PR lead for Deere: I can’t wait to say YES. I’m saying YES to opportunities! To media inquiries. To interviews. YES to being bold. YES to telling our story! Me on day 400: no

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Jen Hartmann

@jenalyson

3 years

A sign of the times. Me to one of son’s classmates: Where does your dad work Colton? Colton: Downstairs

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Jen Hartmann

@jenalyson

3 years

How to meme

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Jen Hartmann

@jenalyson

3 years

Tough conversations deserve a phone call or meetup. Tough conversations do not belong in email, DMs or text.

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Jen Hartmann

@jenalyson

4 years

Shout out to lone SMMs who: - monitor social channels 24/7 - respond to 100s of questions, DMs & complaints - identify trends, engage w fans & navigate trolls - set channel strategy, create content & write copy - scream at least 5x per wk: “I would if I had a team!!!”

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Jen Hartmann

@jenalyson

4 years

The most underrated but essential lifeskill is the ability to act like you _absolutely_ know what you’re doing. When you have no idea.

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Jen Hartmann

@jenalyson

6 months

How is it that Meta, one of the top tech companies in the world, still requires social media teams to use PERSONAL accounts to manage a brand account? All these years later we are still one toggle away from disaster.

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Jen Hartmann

@jenalyson

3 years

A manager hill I’m willing to die on: Parents of sick little ones should not be expected to take phone calls field emails finalize presentations respond to texts or call into meetings. Parents of sick little ones should be caring for sick little ones. Work can wait.

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Jen Hartmann

@jenalyson

4 years

In my experience the most meaningful career development happens outside of work. Personal growth & self-awareness is often borne via heartbreak, loss and life’s inevitable curveballs. Keep swinging.

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Jen Hartmann

@jenalyson

3 years

Never underestimate the power of flying under the radar

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Jen Hartmann

@jenalyson

4 years

Let’s make a deal Let’s all pretend we’re still taking showers, getting the kids to school, swinging by Starbucks and commuting to work between 6am-8am Let’s not send 100 emails to coworkers before 7 Signed, my anxiety

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Jen Hartmann

@jenalyson

3 years

Mistakes are career development gold. I rarely remember a workshop. I always remember a misstep.

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Jen Hartmann

@jenalyson

3 years

Let’s refresh: My mom lost the love of her life (my dad) 8 yrs ago. In Oct she met Denny. Due to covid they “date” side-by-side from their cars. Have coffee. Talk for hrs. He sends flowers. She smiles again. Today a so-very-2021 new chapter: they’re both fully vaccinated!

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Jen Hartmann

@jenalyson

5 years

People will follow brand social media accounts if they meet the following criteria: 1. They’re fun to follow. That’s it. That’s the criteria.

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Jen Hartmann

@jenalyson

3 years

Had a leader with _a lot_ on her plate send me a thank you note. I asked her how she even found the time. She responded: “gratitude is my coping mechanism”

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Jen Hartmann

@jenalyson

3 years

Don’t let one bad review, one bad manager, one bad work experience define you. You are far more than that — with far more to offer over the lifetime of your career. Choose to rise above it. Then choose to leave it behind you.

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Jen Hartmann

@jenalyson

4 years

Returned to the office a few days this week. Thought I’d hate losing work time to commute. I was wrong. Here’s what I now more fully appreciate: A hard stop for work Laptop actually closed (!) Drive time to decompress Clear separation of work & home

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Jen Hartmann

@jenalyson

5 years

SMM: this is how social works Everyone: *SMM brings in consultant* Consultant: this is how social works Everyone: WHY DID WE NOT KNOW THIS!? ✨BRILLIANT✨

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Jen Hartmann

@jenalyson

4 years

There’s no “grey” area when it comes to integrity. You either have it or you don’t.

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Jen Hartmann

@jenalyson

4 years

Number of Deere-produced videos on TikTok: 0 Number of TikTok video views with the hashtag #JohnDeere : over 1 BILLION It would take us 1 video/day everyday for 3 yrs w/1M views ea for equivalent reach Number of other platforms w/this pace & volume of content consumption: 0

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Jen Hartmann

@jenalyson

2 years

I have the coolest job

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Jen Hartmann

@jenalyson

4 years

When the lead social role posted in 2018 I had made up my mind. No way. I had a toddler. My autistic daughter had severe anxiety. I ran a nonprofit on the side. A mentor advised me: SAY YES to what’s hard. It will all work out. And it has. Today is 3 years since I said yes.

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