Leo Roy Profile
Leo Roy

@iamleoroy

988
Followers
385
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579
Statuses

Spent $50M+ On FB Ads | Building 3x DTC Brands | Always looking for content creators!

Dubai, United Arab Emirates
Joined November 2018
Don't wanna be here? Send us removal request.
@iamleoroy
Leo Roy
7 months
@KyleTibbitts I mean @bryan_johnson only started blueprint 3 years ago… He was running himself into the ground, neglecting his body whilst ferociously running businesses for like 2 decades before then. It’d be far more interesting to look back in 5-10 years
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@iamleoroy
Leo Roy
7 months
I broke an expensive boutique flower vase in my airbnb. The host asked me to pay her $100 to replace the exact piece from this fancy flower shop here in Dubai. I said don't worry I'll buy it myself and replace it. Found the exact same vase on aliexpress and paid $3 for it (+
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@iamleoroy
Leo Roy
8 months
SimilarWeb is such a great tool for validating eComm products. If you see a site that’s doing: - Over 50k+ web visits - All their meta ads are pointing to a particular product It’s pretty safe to say that product is crushing. And you can crush with that product too.
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@iamleoroy
Leo Roy
8 months
@awilkinson - Matthew Walker on Joe Rogan - Naval’s first appearance on Tim Ferris
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@iamleoroy
Leo Roy
5 months
dtc fam - who’s the best freelancer/agency to work with for killer static ads?
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@iamleoroy
Leo Roy
8 months
🏵️ Golden nugget from Afilliate World Dubai today. @smaxor shared a cool creative strat that @zachmstuck uses to find winning creative angles. Zach will overlay a general static/video ad with a banner calling out specific angles. He used his alpaca sock brand @hollowalpaca as
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@iamleoroy
Leo Roy
7 months
Who are the best accounts to follow for DTC/eComm creatives? Pls list them below 👇
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@iamleoroy
Leo Roy
1 year
Was just violently shaken awake by an earthquake in Bali… shit that was scary.
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@iamleoroy
Leo Roy
8 months
Always been an agency boi, scaling my clients’ brands. Finally launched my own DTC brand in November last year. $244K in the first 24 days from launch. Meh website 🫤 Meh UGC ads 🫤 Elite product ✅ Product is the biggest lever in the game.
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@iamleoroy
Leo Roy
6 months
Gang gang
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@iamleoroy
Leo Roy
7 months
🚨Looking for Female UGC creators in Australia. Ages 25-45 for a Water Bottle Brand! 💦 Please don’t dm. Leave your portfolios below! Thanks! #ugc #ugcaus #ugcaustralia #UGCcreator #ugccommunity #ugccommunity
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@iamleoroy
Leo Roy
2 years
@therahulissar I've split-tested in the past and have seen on average emojis work 5-10% better in terms of CTR. Interestingly enough, the biggest difference I saw was in headlines as opposed to primary text.
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@iamleoroy
Leo Roy
7 months
DTC fam: Who has the best course on performance creatives? Is it @DenneyDara is it @social_savannah , give me some names pls I wanna buy a course tonight <3
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@iamleoroy
Leo Roy
10 months
Who are the best Amazon experts to follow on Twitter?
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@iamleoroy
Leo Roy
1 year
@harleyf My Shopify store keeps being DMCAed by fake accounts using my own supplier’s name as the complainant and referencing a patent that my supplier owns (and I am able to use). Even after 2 weeks and it finally being reversed, the first day back I’ve been DMCAed again…
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@iamleoroy
Leo Roy
2 years
@therahulissar In terms of testing no I didn’t make specific emoji tests. From anecdotal experience/feeling, I think that pointing emojis are the best. E.g for a headline: the acne hack that sold out 7+ times 👉 Which points to the shop now button.
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@iamleoroy
Leo Roy
4 months
Which is the best landing page agency for ecomm brands? Thinking @hooxco
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@iamleoroy
Leo Roy
2 years
My best friend pushed me to take a break from work this year and take a 1 week holiday. That 1 week in Bali turned into 5 months. In those 5 months I made a ton of e-comm friends, two of which told me they're moving to Dubai. I'm now moving to Dubai in Jan. Life moves quick.
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@iamleoroy
Leo Roy
7 months
@zachmstuck Wow great way to respond. What’s Will’s store? Keen to have a look at how egregious it is haha
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@iamleoroy
Leo Roy
10 months
Just getting into Amazon FBA… Noticing that the majority of top listings are from Chinese sellers with a metric ton of fake reviews… how do people compete against that?
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@iamleoroy
Leo Roy
7 months
Just launched a new brand in the US. CPMs on Facebook Ads averaging at $70 USD over 7 days.... literally unplayable
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@iamleoroy
Leo Roy
5 months
@iiiitsandrea spotted in Canggu Bali
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@iamleoroy
Leo Roy
2 years
Don't shy away from an e-comm idea if there's a ton of competition in your niche 🤔 That means that your product is validated 💡 All you need to do is take 1% market share and you've got yourself a cash cow.
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@iamleoroy
Leo Roy
2 years
Shopify dopamine just hits different
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@iamleoroy
Leo Roy
7 months
How do I get a tiktok shop account if I’m not from the US?
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@iamleoroy
Leo Roy
8 months
Remember that this ride is going to end eventually. Take a moment every now and then to make sure you're not on autopilot. To make sure you're not mindlessly being swept up by the momentum of life. Remember what's truly important because we've all got a finite amount of time.
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@iamleoroy
Leo Roy
7 months
Strong disagree. There have been so many times when I thought an ad was gargabe and it turned out to be a blockbuster - and vice versa. I'd much rather test an absolute ton of varying, 'mid-tier' ads and let FB find the winner amongst them.
@dwilleboordse
Dennis Willeboordse 👨🏼‍🦰 eCommerce Growth
7 months
Test LESS ads 🧪 Yes, you’ve heard that right. Testing more doesn’t equal better results. The quality of your inputs will determine the quality of your outputs. It’s a saying that holds true with Facebook ads testing as well. I’d rather test 2 really good, well-researched
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@iamleoroy
Leo Roy
5 months
Someone needs to make a cafe/restaurant in Bali that sells @bryan_johnson 's blueprint meals.... that shit would absolutely crush.
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@iamleoroy
Leo Roy
1 year
@andrewjfaris @ezrafirestone Fuck yes I am so excited to watch this
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@iamleoroy
Leo Roy
7 months
Who has the best e-commerce email marketing course available? Looking for something that just nails every core flow you need, how to set them up etc
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@iamleoroy
Leo Roy
7 months
Haha wtf this guy has lost the plot
@ramit
Ramit Sethi
7 months
Robert "Rich Dad, Poor Dad" Kiyosaki: “I killed a lot of your people” (speaking to an Asian woman) "I love pretty women...hot outfit" “School fucks us…you want to be a Marxist? Send your kids to fucking school.They’ll learn how to be boys turned into girls”
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@iamleoroy
Leo Roy
2 years
Amen Barry
@binghott
Barry Hott ☄️
2 years
ALL marketing data is imperfect. Your "source of truth" is inaccurate. Now that I have your attention, let's clear some things up about marketing data and attribution:
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@iamleoroy
Leo Roy
7 months
@CTtheDisrupter Influence by Robert Cialdini - best marketing book ever written
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@iamleoroy
Leo Roy
7 months
anyone have a swipe file of killer AI ads?
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@iamleoroy
Leo Roy
7 months
@_gardenofwords_ the fruits of being in ecomm haha
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@iamleoroy
Leo Roy
10 months
Level 1 - working for someone else Level 2 - freelancing Level 3 - owning the service business and having employees do the work Level 4 - owning a business that sells to the market and having no one to directly answer to
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@iamleoroy
Leo Roy
2 years
very wholesome @Meta support chat lol
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@iamleoroy
Leo Roy
5 months
@jspujji I turn 30 in 2 years what’s one piece of advice you have for me?
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@iamleoroy
Leo Roy
1 year
Comparing yourself to others is the quickest way to destroy your inner peace.
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@iamleoroy
Leo Roy
2 years
It’s often more about what you don’t do as opposed to what you do. Cut out the bad stuff that you know in your heart you shouldn’t be doing - that’s 90% of the battle.
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@iamleoroy
Leo Roy
7 months
@theecomwizard I was just pondering with the exact same question. The answer is eComm. 1. Focus is always the key - even if you’re dabbling in crypto it’s going to take up your time/headspace and stop you from going deep with eComm. 2. Even if you make bank with crypto, you’re not going
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@iamleoroy
Leo Roy
8 months
@RyeMcKenzie Awesome, I just finished my 48hr fast literally this minute. I don’t even feel hungry - think I might go for 72 haha
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@iamleoroy
Leo Roy
5 months
@bradley_vast Old spice vibes
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@iamleoroy
Leo Roy
4 months
When your new SKU starts outperforming your hero product in the first week
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@iamleoroy
Leo Roy
7 months
@BryanShankman @tferriss @ChrisWillx Damn he’s gonna have the ripped pale dude from Dune 2!!
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@iamleoroy
Leo Roy
2 years
35-50 yr old Female is the most lucrative demographic for Facebook Ad dominant e-comm stores
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@iamleoroy
Leo Roy
7 months
Rok Zuck Hladnik getting it done!
@rokhladnik
Rok Hladnik
7 months
I am officially a Guru now ✅ Thanks for having me @Meta it was fun 🚀
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@iamleoroy
Leo Roy
1 year
@eduardbeschea Very interested in this question as PayPal can be such a hassle. @eduardbeschea hope you get some responses here
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@iamleoroy
Leo Roy
1 year
@RobertGreene I get the first two, but why never try to justify yourself?
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@iamleoroy
Leo Roy
2 years
What other e-comm podcasts are on the same level as adspend + limited supply?
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@iamleoroy
Leo Roy
7 months
There was a glory period a couple of years ago with Instagram influencers. Majority of brands weren’t savvy enough to check your engagement, and you could easily buy tens of thousands of followers, and almost instantly make outrageous coin with paid promotions. The same is true
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@iamleoroy
Leo Roy
5 months
@yojimmykim damn from the thumbnail i thought i was about to get some email related standup... I'll still take the knowledge bomb tho
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@iamleoroy
Leo Roy
2 years
it gets better
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@iamleoroy
Leo Roy
2 years
can fb ads manager release dark mode already - I'm sick of being flashbanged every night when I want to check some accounts before bed
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@iamleoroy
Leo Roy
2 years
Anxiety alleviating products are a goldmine for e-commerce in 2023
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@iamleoroy
Leo Roy
2 years
@SahilBloom Love this, it’s so true.
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@iamleoroy
Leo Roy
9 months
How I break my fast every day 💪🏻
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@iamleoroy
Leo Roy
10 months
@CTtheDisrupter Is this possible to do with ugc fb ads from raw footage
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@iamleoroy
Leo Roy
10 months
@MehtabKarta Ohh you’ve been milked dude
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@iamleoroy
Leo Roy
10 months
Biggest year yet 💯
@harleyf
Harley Finkelstein
10 months
2024: the year of commerce excellence. Mark my words.
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@iamleoroy
Leo Roy
10 months
@CTtheDisrupter How old r u?
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@iamleoroy
Leo Roy
1 year
@moizali @harleyf Yeah love you moiz but this issue is running rampant and this guy was only serviced because his post went viral
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@iamleoroy
Leo Roy
9 months
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@iamleoroy
Leo Roy
4 months
@Braxtonmanley @TheMaddieMiles You guys signed a lifetime contract 🤝🏻
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@iamleoroy
Leo Roy
7 months
@andrewjfaris @rokhladnik @ashvinmelwani If a client has an ad account that’s set to AUD and an Australian timezone, will it affect performance if we launch USA based campaigns?
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@iamleoroy
Leo Roy
2 years
@rokhladnik 4:5 all day erryday baby
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@iamleoroy
Leo Roy
8 months
@IstvanicMarin Will do :)
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@iamleoroy
Leo Roy
1 year
@cmikulin Nah it’s a super old folktale
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@iamleoroy
Leo Roy
5 months
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@iamleoroy
Leo Roy
7 months
@dtc_alchemist These are fire dude keep these type of tweets coming
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@iamleoroy
Leo Roy
1 year
@brad_ploch @joelpadronn ClickUp is the play
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@iamleoroy
Leo Roy
1 year
@SeanEcom In your article "What I wish we did sooner" you mentioned you regretted diversifying as much and not spending more on FB. Does that advice still ring true for 2023? Or is that retrospective thought moreso applicable to the 'glory years' of FB?
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@iamleoroy
Leo Roy
7 months
I wish there were some better dtc pods out there, like MFM level.
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@iamleoroy
Leo Roy
4 months
@MehtabKarta What’s ATS?
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@iamleoroy
Leo Roy
7 months
“Should I stick to the long-term mission of eComm or dabble in crypto?” My thoughts:
@iamleoroy
Leo Roy
7 months
@theecomwizard I was just pondering with the exact same question. The answer is eComm. 1. Focus is always the key - even if you’re dabbling in crypto it’s going to take up your time/headspace and stop you from going deep with eComm. 2. Even if you make bank with crypto, you’re not going
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@iamleoroy
Leo Roy
8 months
@AbrahamAdit @bryan_johnson You’re a good man for looking out for your parents
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@iamleoroy
Leo Roy
2 years
@XyzCammy Andrew Faris’ pod
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@iamleoroy
Leo Roy
1 year
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@iamleoroy
Leo Roy
1 year
Amen
@jspujji
Jesse Pujji
1 year
“Entrepreneurship is living a few years of life like most people won't, so that you can spend the rest of your life like most people can't.” - Anonymous
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@iamleoroy
Leo Roy
8 months
@RyeMcKenzie I don't know how I missed this, just saw it now. Thank you so much Ryan, really appreciate you taking the time to go over this. Have passed this onto my client - super insightful stuff that will definitely make an impact on CVR for sure 🙏
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@iamleoroy
Leo Roy
7 months
@DsMatie I want like to add a question: Is it a herculean task to build a shopify app if you know nothing about coding? (e.g just by hiring freelancers, outsourcing the development but managing the idea and the functionality without technical expertise)
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@iamleoroy
Leo Roy
8 months
Best marketing psychology book ever: Influence - Robert Cialdini Nothing else even comes close. A must read for anyone in marketing/dtc.
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@iamleoroy
Leo Roy
5 months
Would be lit if Meta allowed me to breakdown via sound off/sound on in my ads manager columns
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@iamleoroy
Leo Roy
2 years
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@iamleoroy
Leo Roy
2 years
@rabahrahil Because it triples your chances of becoming a DTC whale 🐳
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@iamleoroy
Leo Roy
1 year
@sohrab_6 Fshopify
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@iamleoroy
Leo Roy
7 months
This is the most insane thing I've ever seen. Drummer hears a song for the first time and makes up the drum track on the spot - he absolutely crushes it!
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@iamleoroy
Leo Roy
7 months
@DustinPoirier surely you just sink in the gilly from there
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@iamleoroy
Leo Roy
10 months
Is it common for people to see a product from a Facebook ad, check out the DTC website but then go and search for it on Amazon?
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@iamleoroy
Leo Roy
9 months
@bradley_vast totally agree. I'd have to say Buenos Aires or Ericeira (portugal). How about you bro?
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@iamleoroy
Leo Roy
8 months
@IstvanicMarin Mainly having walls of text that no1 is going to read because it’s such a big block
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@iamleoroy
Leo Roy
1 year
@heydannymiranda Genius for what specifically in this video? Doing guest lectures at Princeton?
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