Hyped to share I’ll be serving as COO at Homestead!
Incredibly proud of what we’ve been cooking up.
Grateful to our entire team & clients for being the best in the game to work alongside.
Ready to take things to the next level 🚀
Breaking: Excited to announce I’ll be joining Homestead as Head of Paid 🏡
Ready to push the limits with such an incredibly talented team
Hyped for what we’ll build together 🛠
PS - They’re jealous of my tan & begged we have matching PFP
After 2 massive years, it’s time I step off the
@crossnetgame
🚀
So grateful for all the friendships, memories & experiences
I’m incredibly proud of what this team has accomplished!
Gonna miss you all 💛
Announcing my next adventure shortly!
My productivity hack for cutting through noise:
- Slack DMs are for ASAP needs
- Ticket systems & forms >>>
- Only tag 1 person in a Slack
- Have a running doc for each direct report
- 2 no-call days per week
- Daily focus blocks
Can't get sh*t done if you're yapping all day.
We're hiring more All-Stars at Homestead:
* Senior Media Buyer
* Performance Creative Strategist
* Email/SMS Account Manager
* Email Designer
DM me or tag someone looking to scale some of the fastest-growing DTC brands 📲
@rohindhar
Most real estate agents don’t know sh*t.
Brokers hold the liability and ensure transactions are done compliantly.
You can start a real estate team within a brokerage & leverage their infrastructure to meet requirements.
But it can make sense going solo broker route after 2 yrs
The Homestead team is hiring top talent 👀
This Q4 we're scaling 9 brands into 8-figures & are looking for more rockstars to join the ride 🚀
Paid:
- Sr Paid Social Buyer
- Growth Strategist
- Google Account Manager
Email/SMS:
- Sr Email/SMS Strategist
- Sr Email Designer
-
A mistake I constantly see brands guilty of is being short-sighted.
Having worked at a highly seasonal brand like CROSSNET, you're forced to zoom out.
When months like January make up <5% of annual revenue, which is a better use of your time 👇
A. Frantically trying to sell
Take a minute to look back on where you came from.
I'd be nothing if it weren't for others who helped me.
Grateful for so many amazing ppl I've met thru this app
I've never once taken a kickback for:
- Referring clients
- Connecting brands w/ talent
- Promoting ANY company
- Affiliate commission (I pass the $ to users)
Sure I've missed out on lots of $$
but having my voice mean something is worth far more.
holy sh*t
A few brands dropped their sales today.
A few will beat their Black Friday targets TODAY.
Now is the time to go above & beyond for your clients.
Fucking DIALED 🚀
Want a free way to make more $ from SMS campaigns?
Answer questions ASAP
Here's how utilizing
@PostscriptIO
& Slack:
1 - Create an API Key in PS
2 - Create a new Slack channel for incoming msgs
3 - Install Postscript app & type /invite @ Postscript
4 - Never leave them waiting
God bless WFH.
Wasted 30m caught in morning traffic.
I hated morning commutes so much I quit my “dream job” in private equity.
12+ yrs later, I’m grateful af for taking that leap into internet money.
Exciting week on the Operations side of things:
- Almost done onboarding 10 FTEs in <45 days
- Revamping processes & migrating them from Notion to ClickUp
- Hosting a webinar tomorrow in Foxwell Founders on How to Setup your Agency Operations for Growth
- After assisting a
My DMs were open last month & wow...
Worst cold outreach msgs I've ever seen.
Please develop your own sauce.
Copy/paste Hormozi scripts or "Yoooo" isn't it.
this might be the best episode of adspend yet...
we had
@joelpadronn
on the show to break down how you can audit your ecommerce brand's marketing
(and spot super common mistakes so you can save $$$)
here's a sneak peek:
Taking a second to appreciate life rn.
I get to lead BFCM for the best brand in the world
@crossnetgame
🏐
I have the best designers, editors, & copywriters bringing ideas to life 👨🏽💻
The best Paid Ad + Email agency - Structured (
@iamshackelford
@ecomchasedimond
@davidbozin
) 🏆
Agency operations made simple 👇
Nail these 10 processes & you'll stop ripping your hair out.
They fall within 3 core buckets: Sales, Services, and People
Sales:
- Lead Acquisition & Qualification
- Contracts
- Billing
Service Delivery:
- Onboarding
- Offboarding
- Coverage &
When I joined Homestead, I came in with one goal:
Improve our service quality as we grow.
Homestead's oldest client just hit a record month.
2x'd BFCM 2022 numbers in February.
2023 forecasted growth = 400% 🚀
I think this squad is doing alright.
LFGGGG
We're hiring more All-Stars at Homestead:
* Senior Media Buyer
* Media Buyer
* Email Copywriter
* Email/SMS Account Manager
* Video Editor
Apply or DM me to work with some of the fastest growing DTC brands →
@WallStPlayboys
As someone who works from home, I will 100% continue going to the gym.
Not as enjoyable experience at home, even though you can get 90% done w a home setup
Quick Tip:
Use
@zapier
to auto text/email yourself when creating new habits.
Ex: I want to do an evening reflection every night after work
→ Email myself a link to
@NotionHQ
w/ my pre-made reflection template
It's 2024, but I still have to say this:
Please don't scream at your media buyer if Meta sucks for 4 hrs 🥲
There's no secret "Boost ROAS" button they forgot to hit.
Feeling extra grateful today.
A year ago, I was unhappy af & hit the reset button.
I realized life f*cking sucks if you aren’t giving 100%
Especially if your actions don’t align with your goals.
Eliminated what no longer served me & started taking massive swings.
Q1 isn't sexy, but this is where the magic happens.
→ Align with clients on 2024 goals/strategy
→ Rollout new system improvements
→ Build the best team possible
Ready to stack this momentum all year 📈
I’ve officially been AI-pilled
Told
@gabenobo
about a problem I had.
Within 24hrs we built a working MVP.
Unreal what AI has made possible.
Time to revamp a bunch of agency ops.
Anyone interested in guides or DFY zaps?
Nothing gets me more hyped than shooting the shit & nerding out with the best in the game
GeekOut Miami can't come soon enough!
Hyped to finally meet a bunch of you IRL 🤙
Exciting update - I’ll also be working with
@mintagencyus
as a Growth Strategist!
Pumped to keep scaling ecom brands while learning from
@foodog85
@TheSzef
& the rest of the team 🤘
I DOUBLED A Client's BFCM Profit 👀
Not clickbait. Just wrote the full breakdown
I'll show you:
😬 Why scaling behind a popular strategy can cost you $10,000+ in daily profit.
🔎What scaling metrics you should be using
📝 The primary moves we made & why
Link Below 👇
Me:
I can’t wait to chill during holiday break! 🎄
Reality:
🤝
@PostscriptIO
Partner Certification
👨💻
@iamshackelford
FB Ad Course
📩
@ecomchasedimond
email course
🤓 re-doing my personal website
⚙️ compiling my SOPs in
@NotionHQ
🏡 closing on first investment property
If you're a 7-figure DTC brand & unhappy with 2023's performance, here's a good rule of thumb:
👎 Expanding ad channels won't be your silver bullet
👍 Double down on areas that have been working
As you solidify your 2024 plans, prioritize FOCUS
Doing more things ≠ better
Homestead is hiring an Email + SMS Copywriter and Content Strategist 🚀
We're looking for someone who:
- Has DTC email copywriting experience
- Is hungry to learn & grow in the DTC copy space
- Has strong communication, organizational, and time-management skills
Learn more
This week we updated our board of Top 10 Paid Statics.
I decided to have all Buyers submit their favorites.
Naturally, most grabbed their top performers by spend.
90% of these would’ve been rejected by most brands.
It’s been proven time & time again…
Ugly Ads Win 🏆
Back after my 1st week off in years 🔋
Celebrated
@chrismeadej
&
@lyndseytownsnd
getting married w the squad
Crossed off all my 2022 goals
Bring on Q4 & some nice weather in FL