Brad @bradley_vast Twitter profile

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@GendutKhusus

@CRoDvojka

@FrJf1Kz5PgL9yGO

@birdorable

@Delrotlle

@drew_impore

@sylviehoarau

@HShahbein2157

@stwmaniax

@KaiVreriks

@jundotbat

@BDesniar

@5QZmxwYDOTFzUqJ

@ii19i96

@hobee05

@SukaIbuIbuTua2

@b6UBk1nNx4iy9ZP

@EuropeDirectVDL

@_scoofy

@TerryBurrell2

@bokeplokalmalam

@alguneid

@ksksks954727

@allstarcharts

@matiasmier19

@stwmaniax

@kazu82686989005

@talkboutmeagain

@txvlog_01

@bokeplokalmalam

@thelesak

@NekroXIII

@stw46

@cham_imagicf

@Delrotlle

@LSEGT212

Brad

@bradley_vast

2 years

I’ve built a list of #50 of the best Hooks for your TikTok Ads you have to test out... We’ve spent multi 6 figures behind some of these hooks & now I’m giving them out for free! RT & Comment “Hooks” and I’ll DM it to you (Must be Following, otherwise I can’t DM)

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Brad

@bradley_vast

2 years

TikTok Ads Masterclass 👇 How we scaled a brand from $0 to over $17.5K spend per day in 14 DAYS! Simply retweet and comment "Scale" and I'll DM you the full 20-minute case study breakdown. You'll learn - What we did - Why we did it - How we did it *must be following for DM*

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Brad

@bradley_vast

2 years

Literally just copied and pasted the first 10 on my list of “50 TikTok Hooks You Need To Know” that I sent to you 😂 At least re-order the hooks from my doc bro…or give me some credit lol

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@bidcaps

2 years

10 Tiktok organic Hooks that might make you go Viral (Part 1) You don't want to miss this. Thread🧵

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Brad

@bradley_vast

3 years

TikTok’s most overlooked targeting feature that I wish FB had! People are usually quite aware of the Interest & Behaviour options for targeting on TikTok, but a lot of people I’ve spoken to recently have not been testing the #’s targeting option!

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Brad

@bradley_vast

3 years

The fact that you can take your best performing TikTok creatives, run them on FB & get amazing results but can't take your best performing FB ads & have success with them on TikTok shows just how big TikTok has become!

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Brad

@bradley_vast

1 year

The perfect UGC Ad formula: 🔥 1. Hook • Controversy • Humour • Intrigue • Shock 2. Pain • Personal • Relatable • Exaggerated 3. Solution • The product • How it helps • How to use it - Failed solution 4. CTA • Add an offer • One CTA • Personable Simple.

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Brad

@bradley_vast

3 years

TikTok seem to be getting closer than FB to full on in app shopping 🛍 Exciting times ahead!

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Brad

@bradley_vast

2 years

What is everyone's thoughts on this type of cold outreach? Although it made me stop and think "how do you know that?" I felt a little stalked & it's a bit creepy/invasive lol

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Brad

@bradley_vast

2 years

And there we have it...from $0 spent to now being at $16,000 per day in spend on TikTok for a new account. All within 10 days 😮‍💨 Very proud of the team! Who wants the case study for how we did this?

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Brad

@bradley_vast

2 years

Any UGC creators here that live by the beach or love flip flops? Comment or tag below please don’t DM. Got something coming up that we need some sick content for 🏖🩴

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Brad

@bradley_vast

2 years

Even I’m sick to death of seeing these agencies/individuals tweeting at UGC creators with no work to actually offer them 🫠

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Brad

@bradley_vast

1 year

Big Announcement...I'm launching a SaaS with @aosbornee It's called Agency Runway. The all-in-one financial health dashboard for your marketing agency! More info 👇

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Brad

@bradley_vast

3 years

So here's my BFCM Campaign structure that killed it across the board for our TikTok accounts! *** This structure did rely on previous testing leading up to BFCM & utilising best performers from these tests 🧵 Short Thread 🧵

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Brad

@bradley_vast

3 years

I prefer stacking these instead of going for just 1 at a time etc. Same for Other Interests & Behaviours targeting on TikTok. Let me know if this has worked well for you or if you didn’t know this feature existed!? 💥

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Brad

@bradley_vast

2 years

Shit UGC: • I use this product. • This is what it does. • This is where I bought it. Great UGC: • You need this product. • This is how it’ll help you. • This is where you can buy it.

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Brad

@bradley_vast

2 years

UGC creators with genuine creativity & charisma are worth their weight in gold Recently we offered some creators more money if they can come up with their own unique & original ideas or less if they have us do it all for them (like we usually do) 99% of them chose option 2 😶

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Brad

@bradley_vast

2 years

Scaling a brand on Tiktok to over 22k per day within 20 days case study dropping real soon 👀

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Brad

@bradley_vast

2 years

Still yet to see someone scale a brand on Tiktok as high & as fast as we did… $17.5k daily spend by day 14 ✅

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Brad

@bradley_vast

2 years

Another brand using @joerogan in their ads… How does this not get flagged as misleading claims? Its not the ice bath Rogan uses. What is the legality of this?

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Brad

@bradley_vast

2 years

Being a solo founder feels weird at times. Found myself being envious of people who have solid co-founders (whose skills are where their deficiencies lie) many times over the years. Is this just a grass looks greener on the other side POV. What do you think?

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Brad

@bradley_vast

1 year

UK Creators 🇬🇧 Do you want to have a wall like this in your home? We've got a new project for people who want to transform their home using acoustic wood wall panels. Receive over £500 worth of product & paid to film UGC videos. Interested? Comment below & we will reach out

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Brad

@bradley_vast

2 years

Looking to get a UK link up sorted for some people in the Agency space in the UK in Jan if anyone's game? Probs London or Manchester, go for dinner or something? Open to suggestions...

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Brad

@bradley_vast

2 years

TikTok users open the app 8 times a day. Spend around 95 minutes looking at content. An average of 25 hours a month... But you're still fighting for a spot on Facebook?

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Brad

@bradley_vast

1 year

And now I’m seeing these ads everywhere lol ⁦ @binghott ⁩ The ugly ad takeover has begun…

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Brad

@bradley_vast

3 years

If your an eCom brand on Shopify and still not using Triple Whale yet I don’t know what to say… 🐳

Triple Whale 🐳

@triplewhale

3 years

🧑‍🎨 Our creative dashboard is live. 🖼️ See what images, videos and copy are performing. 🗃️ Sort by metrics like ROAS, Conversion Value etc. & know how many ads the asset is in. 👍 See your videos' Thumbstop %. 🔥 Ability to add filters i.e. filter Prospecting & RT ads.

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Brad

@bradley_vast

2 years

The perfect TikTok Ad formula: 🔥 Hook • Controversy • Humour • Intrigue • Shock Pain • Personal • Relatable • Exaggerated Solution • The product • How it helps • How to use it CTA • Add a guarantee • One CTA Simple.

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Brad

@bradley_vast

2 years

What I would do if I ran TikTok for this Huge Supplement Subscription Brand: @yourheights by @danmurrayserter here’s how I’d do it & what I would change... >>>Thread 🧵<<<

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Brad

@bradley_vast

2 years

Who’s the go to agency/freelancer/specialist for Websites & Branding? My friend is starting his own footwear brand, has his creative direction sorted and that but needs someone to execute on his vision. Please tag below or comment. Don’t DM me, he’s going to reach out himself

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Brad

@bradley_vast

2 years

Street Style Creative Is Some of The Highest Performing Content Across TikTok Right Now! It can be hard to get right but when you do...🤯🚀 Here's couple quick examples of what we've been able to produce >>>

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Brad

@bradley_vast

1 year

We all know how important it is to STOP THAT SCROLL & grab attention within < 3 secs Here’s a great example we came across recently… ✅ Uses shock ✅ Uses humour ✅ Very visual ✅ Tied this into a key point they are making 10/10 execution on this ad 👏

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Brad

@bradley_vast

2 years

Hey @iamshackelford , is there anyone talking TikTok Ads talk at GeekOut Barca? Happy to step up and do one about how we just scaled a brand new account from $0 to $15k per day in spend within 10 days if not…🫡

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Brad

@bradley_vast

1 year

Got a small health & wellness partner that's looking for a new email agency/freelancer. Budget $1,000-$1,500 per month. Looking for 3x emails per week, review of their flows, review of list segments & general campaign management. Any suggestions / recommendations?

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Brad

@bradley_vast

2 years

My agency took a brand from $0 to $17.5k per day in spend in just 14 days, profitably. We did this with TikTok Ads & Performance Driven UGC. I'm a breakdown how we did this ⬇️

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Brad

@bradley_vast

3 years

Targeting what kinds of hashtags users have engaged with is HUGE & something I wish Facebook had for Instagram. Here’s an example below of some #’s we used for targeting on a Skin & Hair care clients account that blew up!

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Brad

@bradley_vast

2 years

@OverTimeBharat Whether you think it’s invasive or not it’s still a creepy way of trying to get a response. Zero value just a question about something personal and ultimately irrelevant

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Brad

@bradley_vast

3 years

Amazing news recently for us as an agency. Finally becoming an official TikTok Agency partner is HUGE for our existing & new clients! Big shout out to my man @itsConnor_M & his brand on helping with this & being our first + biggest TikTok client back in the middle of 2020 👏

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Brad

@bradley_vast

2 years

“My ads fatigue real quick on TikTok” 🥱 No bro, your creatives are just shite 🤷‍♂️

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Brad

@bradley_vast

2 years

Not only do we do TikTok Ads & Performance UGC... We also make killer Landing Pages for clients that convert! 📢 Here's a BFCM specific LP we made for a client using their Hero Product.

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@bradley_vast

2 years

@justwantacamera

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Brad

@bradley_vast

2 years

In need of a good work/travel backpack 🎒 Any recommendations?

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Brad

@bradley_vast

2 years

Our creative briefing process reduces the need for revisions dramatically! Who wants to see a thread outlining our exact process? 👀

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Brad

@bradley_vast

2 years

Once you realise how many boomer business owners still think TikTok is a "dancing app for kids". You realise how many opportunities are out there for your service. Start emailing them, have some case studies, statistics, examples. You'll have more clients than you can manage.

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Brad

@bradley_vast

2 years

If you use Microsoft Teams or Apple Maps you’re a suspect individual and I can’t trust your judgement

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Brad

@bradley_vast

2 years

The perfect TikTok Ad formula: 🔥 Hook • Controversy • Humour • Intrigue • Shock Pain • Personal • Relatable • Exaggerated Solution • The product • How it helps • How to use it CTA • Add a guarantee • One CTA Simple.

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Brad

@bradley_vast

2 years

We’re going to be taking 2 brand new TikTok ad accounts each from $0 to $100k+ within 1 month…😮‍💨💸

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Brad

@bradley_vast

11 months

Need 1 more Female UK Creator for a Home Improvement Product. Paid gig & also get over £500 worth of product. Starting this week. Interested? Comment below & we will reach out 👇

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Brad

@bradley_vast

1 year

Our creative team is going to make some example ads for brands every week! First Up... @ELEAT_UGC Eleat are a brand that is reinventing cereal! Check out the final ads below & DM if you want them to test in your ad account...

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Brad

@bradley_vast

2 years

Friday the 13th but nothing unlucky about the day I’m having. 2 deals closed and wrapped up for the agency this week! 🤝 Looking forward to next week 🤝

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Brad

@bradley_vast

2 years

UGC creator call 📣 In need of US based creators who either have or have access to Pitbulls 🐶 please comment or dm

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Brad

@bradley_vast

2 years

Street-Style Interview content is killing it on TiKTok. Super simple to set up too. • Take your product to the street. • Interview real people. • Film the best bits. • Print cash. If your product fits this style, hit the streets ASAP.

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Brad

@bradley_vast

2 years

She’s a 10 but doesn’t send you UGC in a 1080x1920 format & puts test.

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Brad

@bradley_vast

3 years

Most common questions we get from brand owners about TikTok… 1. Is it just gen Z that’s on there? 2. How much is a good test budget? 3. Do you think it will work for our brand? 1. The biggest misconception about TikTok is that it’s just for Gen Z. We have clients who’s

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Brad

@bradley_vast

2 years

If you run paid TiKTok ads, you need to be using PiPi Ads. It’s pretty much a cheat code to winning creatives.

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Brad

@bradley_vast

2 years

Looking to level up my skills in management & leadership. Need some recommendations for - Books - Articles - Courses - Podcasts Where should I start?

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Brad

@bradley_vast

2 years

“Look at the thumb stop ratio on this ad!” Yeah but what’s the CVR? Are people actually buying your product? Clickbait is great, but if it’s not converting, you’re losing money.

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Brad

@bradley_vast

2 years

We recently took a brand from £0 in Revenue to over £712,556.85 in under 4 months at a 3.7x Did this by utilising TikTok ads, Meta ads & Performance Driven UGC. I wanted to share the most important things we focused on before getting started… ( Thread 🧵 )

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Brad

@bradley_vast

1 year

Hook Rates going off 🚀

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Brad

@bradley_vast

2 years

Looking for Female Spanish speaking UGC creators with experience in Skincare/Cosmetics! Comment and tag away, please don’t DM

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Brad

@bradley_vast

3 years

Is it just me or has TikTok's attribution been a little better than FB's lately lol 🗑️

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Brad

@bradley_vast

2 years

Who’s going to @EduGeekout Barcelona? 🇪🇸 Connected with so many people recently who are going. Looking forward to seeing everyone in person! 🤙 @iamshackelford

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Brad

@bradley_vast

3 years

Here’s something the new Tiktok ad gurus won’t tell you… TikTok isn’t for every brand 😳 Don’t get me wrong. I’m bullish on TikTok and I have been since we started on there in mid 2020. But lazy media buyers & brands won’t last. It requires a lot of work & understanding! 🧵

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Brad

@bradley_vast

1 year

One of my favourite hooks we've utilised recently for clients has been the "Negative Hook" 👉 Sparks curiosity 👉 Plays into human psychology 👉 Higher hold rate

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Brad

@bradley_vast

2 years

I need to start setting more time aside for going through my Bookmarks here lol So much gold in there 🔑

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Brad

@bradley_vast

3 years

We've just improved our UGC offering & now have a studio to film content in if needed. So we are going to offer 3 lucky brands 5x UGC videos completely FREE! Drop your brand below or DM me. No strings attached, looking to select brands by Friday! RT's & Tags Appreciated

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Brad

@bradley_vast

2 years

TikTok soft metrics benchmarks. • CTR +1% • Thumb Stop Ratio +40% • Average Watch Time 4.5s These are the minimum thresholds we aim for. Anything less than this? There's something wrong with the creative.

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Brad

@bradley_vast

2 years

Has anyone on here lived in Bali 🌴for like 2/3months in the last couple years? Would love to ask you some questions. Can return the favour with some Tiktok ads knowledge if interested! Thanks 🙏

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Brad

@bradley_vast

3 years

Little bit about me & my agency, Vast… - I’ve been in the eCom ads game for over 5 years - We’ve spent millions on FB & TT since then - I’ve worked on TikTok ads since September 2020 (early to the platform & still just as bullish)

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Brad

@bradley_vast

2 years

The exact media buying “hacks” we take when scaling accounts to over $17k per day in spend profitably... THREAD

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Brad

@bradley_vast

2 years

We don’t even get our UGC creators to make the TikTok anymore. We get the RAW files and do everything ourselves. • Text overlays • Transitions • Sound It means there’s less revisions, turn around time is faster, and the quality is so much better.

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Brad

@bradley_vast

2 years

Most common UGC mistakes from creators: • Generally boring videos with shit flow. • Not sending in correct format. • Not using the hooks provided. • Text outside safe zone. • Not adding CTA’s. What did I miss?

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Brad

@bradley_vast

3 years

Little tip to get a better response rate from your Post Purchase Survey... Add a giveaway or discount for completion Simple but so effective. We managed to improve a clients response rate from 24.71% to 38.8% just by adding a giveaway!

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Brad

@bradley_vast

2 years

TT over-reporting or we're just that good... 😮‍💨

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Brad

@bradley_vast

2 years

Smart Performance Campaigns being rolled out in TikTok! Their answer to Advantage+ on Facebook. Not sure I trust TikTok enough for this...

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Brad

@bradley_vast

2 years

Why are TikTok ads so profitable? • CPM’s up to 3x lower than other platforms • Many big players still not active • It’s where the attention is • Low barrier to entry

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Brad

@bradley_vast

1 year

@sourfraser Some creators aren't worth what they are trying to charge though! It's become a commodity, good creators are worth it but the majority aren't worth $150+ per video IMO. As an example; creators can make multiple vids within an hour, so $50 for an hours work could be quite

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Brad

@bradley_vast

2 years

Every time I’ve ignored a red flag it’s come back to bite me. Gotta trust your own instinct for some things 🚩

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Brad

@bradley_vast

3 years

🚨 Big Hack for organic TikTok! 🚨 If using a “pro” account and still want to use organic account trending sounds/songs! Just Click on the trending sound when scrolling through & add to your favourites. Then you can use it next time when posting by going to your favourites!

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Brad

@bradley_vast

2 years

Looking at testing the new Triple Whale Creative Cockpit to see how it stacks up against Motion. Can you see thumb-stop rate or any other custom metrics? @rabahrahil @triplewhale 🐳

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Brad

@bradley_vast

1 year

Looking for a email/retention partner to consult on a 7 figure MRR eCom brand we work with. Needing a full audit + 3 month minimum strategy & roadmap. Any suggestions please tag in the comments. (Ideally UK based 🇬🇧)

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Brad

@bradley_vast

1 year

How we use AI to make Ad Bangers 🤖 What if I told you that you could make new ads in a quarter of the time using AI? Let's dive in! 👇

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Brad

@bradley_vast

2 years

UK schools would never lol. My “high school” in the UK had temporary buildings that were meant to only be for 6 months and were kept up for the whole 5 years I was there 😂

Josh

@JoshuaOgundu

2 years

This is an amazing high school

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Brad

@bradley_vast

2 years

When someone tells you something so genius yet so simple you wish you’d thought of it yourself! Just one of the beauties that comes with connecting with new people💡

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Brad

@bradley_vast

2 years

Having been on TikTok ads since 2020 I’ve always known the day would come where every man & his dog become UGC & TikTok specialists 🥱 But d’ya know what, the cream always rises to the top! I hope not too many brands get burnt by people trying to make a quick buck though…💸

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Brad

@bradley_vast

2 years

My dads advice when I was younger was to get a trade. There will always be work for tradesmen he said… Key lesson I learnt. Don’t take advice from someone who hasn’t done what you want to do, no matter how close they are to you

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Brad

@bradley_vast

2 years

Finally ⁦ @loom ⁩ have brought out a blue feature! Been a long time coming this 🙌

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Brad

@bradley_vast

2 years

Have you seen the latest McDonald’s advert? Incredible to see them flexing how strong their brand presence is by not even having to mention McDonald’s, show a restaurant or have “I’m loving it” Their best advert yet? Could any other brands do this?

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Brad

@bradley_vast

1 year

First day of the 4 day bank holiday weekend. GM to those who will still be putting in the work over that period 🫡

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Brad

@bradley_vast

2 years

One of the biggest things people fail with is communication. Over communicate always, so much better than the opposite

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Brad

@bradley_vast

4 years

@ReeceJacko @LewisMorganUK Google it

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Brad

@bradley_vast

3 years

ANNOUNCEMENT 📣 We are extremely excited to announce that we are now offering full Social Media Management for TikTok & Instagram with our own in-house content team! That includes; - Full Platform Management (replying to comments & DMs etc.)

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Brad

@bradley_vast

2 years

🔴🔴🔴

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Brad

@bradley_vast

2 years

I get why a lot of brands avoid TikTok. The barrier to entry is a lot higher than the likes of FB. Also leads to a lot of brands "testing" TT Ads & saying it doesn't work for them. TT is different to FB! Different strategy & creative systems needed to succeed on TT

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Brad

@bradley_vast

2 years

Looking forward to this one! @itsConnor_M gonna drop some knowledge for sure 🧠

Matt

@matthucius

2 years

Episode 31 dropping tomorrow with @itsConnor_M - a banger as usual 🥵🎙🚀

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Brad

@bradley_vast

2 years

Why I would be doing TikTok for this >$20m Brand: Gozney by @gozney @TomGozney , & here’s how I’d do it... Why a huge brand like this isn't running TikTok ads yet & why they should be! + Additional info on how we'd structure campaigns & initial testing… >>>Thread 🧵<<<

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Brad

@bradley_vast

10 months

Looking for more UK based creators for street style interviews. Please tag below or DM & we'll reach out 👍

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Brad

@bradley_vast

3 years

@CTtheDisrupter @ashvinmelwani @therahulissar TikToks algorithm & advanced matching is way behind FB’s. TT learns best from data as a result of in platform spend, not just pixel events. Therefore when starting out fresh it’s best to optimise for ATC or lower before switching to Purchase (Would never advise this on FB btw)

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Brad

@bradley_vast

2 years

@EcomSimo @MarkRoss_ecom @DavidMHobson @CarlWeische @emailreinis @anvartising @GOSSHAWK_ @Bizzy_Sarah @ecomken @EcomBaba @Sachahbd Plenty more to come 🚀

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Brad

@bradley_vast

2 years

@iamshackelford @herrmanndigital @oliverwhudson Managed to hit $16,300 in spend yesterday for Day 10. Let's see how this holds out

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Brad

@bradley_vast

2 years

Stopped myself going down any TikTok rabbit holes for so long & only using it for ad research, until the last week… Damn you Johnny Depp vs Amber Heard trial 🤣 really got me hooked

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Brad

@bradley_vast

2 years

TiKTok users open the app an average of 19 times a day... That’s 19 opportunities for you to sell to them. No other platform comes close to this.

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