Instantly increase your CTR by 20% with YOUR domain using our new feature, RealLink™.
Our merchants at Emotive have expressed concerns about their customers avoiding unfamiliar links due to rising spam. In response, our new feature, RealLink™, allows any brand to use their own
Expanding your 𝙤𝙬𝙣𝙚𝙙 𝙘𝙝𝙖𝙣𝙣𝙚𝙡𝙨 is as crucial as boosting your social media presence when scaling your eCommerce brand. *𝙍𝙚𝙖𝙙 𝙩𝙝𝙖𝙩 𝙖𝙜𝙖𝙞𝙣*
First, let's discuss control.
Growing your lists, especially SMS, puts you in control, away from the
Could managing customer support for your eCommerce business be as simple as sending an SMS?
What if it were? 👀
Here are some exciting updates for our eCommerce vendors:
We've expanded our Helpdesk integrations at Emotive to better support customer service workflows. Now,
@mrsharma
She identified a niche, persevered through challenges, and redefined the salon experience. It's a testament to how innovation, determination, and a customer-centric approach can drive immense growth. Hats off to Alli and her team for their vision and hustle.
Imagine turning $9K into $109K in almost 4 months!✨
Yes, you read that right! Our client achieved this remarkable feat by leveraging our
#SMSMarketing
platform. 😍
From May to August, one of our clients generated $109K in revenue, marking an impressive 11x return. 💯
@thereal_agg
This sounds like an invaluable resource! Staying informed is key in the ever-evolving market landscape. Appreciate you sharing 4 decades of insights with the community. Will definitely check it out!
@Evettexo
Hi
@Evettexo
, we truly understand your frustration and apologize for any inconvenience you've experienced. It's our priority to ensure clear and prompt communication. I've contacted our team and would also like to DM you.
@zachmstuck
Agree. While captivating design can grab attention, it's the compelling copy that truly resonates and drives action. Simple yet effective designs often allow the message to shine through. It's all about striking the right balance. ✍️
We interrupt this feed to thank our Emotive users! You put us on the
@G2dotcom
#BestSoftware2022
Top 100 Fastest Growing Products list AND among the Leaders on the G2 Grid® for SMS Marketing. (Okay, now we'll get back to work earning your stars.)🌟
@TheCopyTitan
Absolutely, observation is key. Noticing how different people communicate and understanding their unique challenges and aspirations can deeply enrich our copywriting. 💯
@mrsharma
Yes. LPs are the digital storefronts of today. The right blend of design, messaging, and user experience can make all the difference. It's an art to keep them relevant, engaging, and effective. Awesome OG DTC brand insights!
@DTCNewsletter
Each channel has its unique strengths. At Emotive, we're especially passionate about the power of SMS. But if we had to choose, we'd let go of channels that don't align with a brand's objectives or customer preferences so it still depends.
@danavirsarria
Absolutely agree with Google's focus on ecommerce, it now provides a dual opportunity: ranking products and earning through affiliate articles.
Is your loyalty program resonating with your customers, or does it feel out of sync? 🤔
Building brand loyalty takes time and strategy, not just transactions. 🕒
In one of our podcast episodes with
@smilerewards
' CEO,
@mikerossiii
, we explore the journey to creating a
What's up 2022! We're back with office hours and live webinars to help you crush your goals in the new year. Join us for opt-in strategies, key broadcasts, industry intel, and more. Emotive users, check your email for deets. Want in? Get a demo:
Brands are launching products paired with membership programs that offer members discounts, early access to new things, events, messaging channels and more.
Will consumers buy in?
@SahilGuild
@WrongsToWrite
Agree, Sahil. This is an interesting perspective 'cause it's amazing how our experiences can shape our understanding & visualization.
@dailycopywriter
Yes! It's like setting the stage for what's to come, making the reader eager for more. Pair it with the right messaging, and you've got a winner. 🎯
About 1 week left in January, and you know what that means: it's time to plan for February. From Lunar New Year to the Superbowl to Presidents' Day, we're here to help you connect with customers wherever they are. Check our latest Broadcast Guide for SMS ideas + images.
SOME UPDATES:
1. KFC UK’s creative approach to Product launch.
2. Olaplex’s Oladupe campaign was a huge success on TikTok this past week.
3. Sephora x Rare Beauty will be donating 100% of their October Sales.
Did you know that companies with happier employees score better on measures of customer satisfaction, too? Humanizing ecommerce starts in the workplace: that's why we're thrilled to have been named a
#2022BuiltInBest
company by
@BuiltInLA
.
Wondering how shoppers are feeling these days?
@junglescout
's 2022 Q1 Consumer Trends Report is 👀 🤔 with good news for
#homegoods
and
#fragrance
sellers.
Emotive users: visit our office hours to integrate these trends into your SMS strategy.
@CopyMaverick
Copywriting is a blend of art and science and the journey to mastery is filled with highs and lows. At Emotive, we've seen the transformation that persistent refinement brings. Keep honing the craft coz it's definitely worth it!
Get ready: we're planning to launch a TON of exciting updates this year, including tools to increase ROAS, unlock more insights, and manage growth at your own pace. Deets are here:
Advertisers are currently blocked from tracking users on websites anonymously. We went from like an HD view of purchase behavior to literally a ham radio.
Join Kostas McDade, VP of Growth at Emotive, our co-founder Zach Wise, and Flagship's Head of Brand Growth, Parker Burr as they delve into Flagship, a groundbreaking platform that's making big waves for both brands and creators.
@Goldikam
100%. Mobile responsiveness is key, as most shoppers use their phones to browse and buy. Testing is critical to ensure a seamless experience. Plus, a touch of urgency in the copy can work wonders!
@gabri_elias
Writing and thinking go hand in hand. The more you write, the clearer your thoughts become.
How often do you usually set aside time to write to get better, Gabriel?
Did you know that SMS regulations are 10X more stringent than those for email?
At Emotive, we’ve implemented strict guidelines to navigate these complexities.
.
.
.
.
#Emotive
#EmotiveSMS
#SMSmarketing
#TextMarketing
@NeilKollipara
Absolutely relatable! Juggling multiple responsibilities can be overwhelming but your determination is inspiring. Keep going and remember to take a breather too. Looking forward to connecting with you!
@DesiDee64
I cannot stress enough how much I agree with you, Desi. In this fast-paced world, staying adaptable is so important.
Flexibility and the willingness to pivot can truly make the difference between success and failure.
@RWJCopy
A goal that doesn't challenge you might be too small. Push boundaries and aim higher. Embrace the discomfort of growth. Think big to achieve big!
Would love to connect with you here on X,
@RWJCopy
! 🤝
@high_vien
@high_vien
I read this quote from a tweet by
@mika_langmann
and wanted to share his tweet here.
"You can't lose if you don't quit"
Thank you for sharing your story, Vien. Continue to do what you love and keep believing in yourself.
I'm not big on quotes.
Most of them are platitudes that make no sense if you think about them for 2 seconds.
But there is one I'll keep on repeating forever.
I heard it first from Alex Hormozi:
"You can't lose if you don't quit"
That's the one quote I use the most when
What 'SMS Done-for-You' looks like 👇🏻
One of our Customer Success team members at Emotive took the initiative to develop a personalized campaign aimed at re-engaging customers who hadn't ordered in the last 60 days for one of our clients.
#EmotiveSMS
#TextMarketing
As a small, family-run business, MK Socks was looking for ways to grow. Hiring an email marketing agency didn’t cut it.
Then it launched a product reco SMS campaign with Emotive. Results? A 65% response rate & 28% CTR, followed by record revenue.
From the days of skepticism about mobile ads to today's challenges in adapting to generational shifts, our podcast guest explores the critical need to peel back the layers and truly comprehend the changes in the industry.
Shoutout to all our incredible team members for their exceptional work. Our team's expert strategies helped this client achieve a 10x revenue jump from a modest budget in just one week.
@dtc_alchemist
Rapid, drastic changes in strategy can destabilize an ad account's performance. While creative plays a pivotal role, the foundation of structured media buying is essential. Basics first. Consistency & patience are key.
@edition3_io
True. Keyword optimization is vital for SEO and diversifying marketing channels reduces reliance risks. Solid advice, thanks for the reminder.
- You'll make MORE MONEY.
- Your ad channels will thrive like it's 2012 again.
Level up with Emotive Pixel™
Bypass tracking limits, maximize campaigns, & watch profits soar. Don't let iOS17 hold you back.
Make your ad channels thrive. Get started here:
@AlikhanSocial
@writewithbright
So on point, Alikhan. We've all been there one way or the other.
No matter what, keep your focus on what’s really important.
Discover our latest pricing at Emotive. 🚀
Dive into our competitive SMS Core rates and see how we stack up against Klaviyo, Yotpo, Attentive, and Postscript.
@MichaelRathman7
Absolutely agree! Consistency in branding across platforms fosters trust and recognition. How do you balance maintaining this aesthetic consistency with the need to innovate and refresh designs occasionally?
@TheEshanKhatri
Eshan dropping pure gold here! The psychology of scarcity is such a potent tool in ecom, especially during BFCM. Balancing urgency with value ensures brands stay memorable and not just transactional. Can't wait to see what more you have in store for the rest of the month! 🛒
@PedrosWindfalls
100% agree! 🤝 It's all about creating those memorable, positive experiences that leave a lasting impression. We’ve found that personalizing interactions and truly listening to our customers make a huge difference.
@TheLewisW
Totally agree! Taking action is key.
Experiment, learn, adapt.
And don't forget to engage meaningfully.
Remember, quality over quantity!
Looking forward to connecting with you!
@Conniesends
Great roadmap, Connie! 👏 Learning from the past while innovating for the future is the way to go. Emphasizing the full journey, from stock to shipping, ensures a holistic approach. Couldn't agree more on cultivating relationships. It's an investment in future loyalty and trust.
1/ Here’s a reminder that Black Friday & Cyber Monday are swiftly approaching! 👀
For years, these have been the go-to days for scoring the ideal gifts for friends and family. To help customers zero in on the best choices, you should craft a gift guide showcasing star products.
Behind every successful team are core values that drive innovation and service.
In our latest podcast episode, we dive deep into the pillars of empathy, dependability, and flexibility that shape SAMI's culture.
@conortrains
100% agree! Streamlining and optimizing core flows during
#BFCM
can lead to higher conversions. It's the time to be proactive and efficient in guiding the customer journey. Every touchpoint counts! Thanks for highlighting this often-overlooked aspect.
@ItsLeonBekteshi
Agree w the core of optimizing for leads vs followers. Digital real estate is valuable & it's key to position oneself for the desired outcome. It’s much like our approach: ensuring the right message meets the right audience at the perf moment. Thanks for shedding light on this!👍
@Shane_Fry
Great thread, Shane! Persuasive copy turns readers into customers. It's a blend of art & psychology, and when done right, it's unstoppable.
Every word counts, every story connects, and every emotion leads to action. 💪
@JohnJenkins2315
@NeilKollipara
Love this! Anyone can choose to write 1000 words a day, but it's what you do after that matters.
Take action and build that strong foundation, John 💪
Tune in to our latest podcast episode where Harrison Hall, the Director of Ecom and Digital Marketing at Rock 'Em Socks, shares their strategy for balancing customer acquisition costs and AOV.
@Hamza_Mtrx
The key to overcoming the shiny object syndrome is indeed focus BUT also having the right team. With a skilled team dedicated to a specific area, like paid ads or SEO, we can efficiently channel energies and resources. 💪
Another amazing article featuring
@adamwaid
! Check out the article in
@hypepotamus
!
#Atlanta
's growing
#MarTech
scene is attracting even more startups. “The real question is why wouldn’t tech companies choose Atlanta?!,” said Emotive's Adam Waid.