Jack Profile Banner
Jack Profile
Jack

@CopyMaverick

5,117
Followers
133
Following
181
Media
11,445
Statuses

I talk about copywriting, business & BJJ | Generated $14m for clients with | BJJ Blue Belt 🥋

Get my copy cheat sheet ➡️
Joined December 2020
Don't wanna be here? Send us removal request.
Pinned Tweet
@CopyMaverick
Jack
1 year
70% of copywriters quit within the first year Why? They don’t know where to start Blog articles are telling them one thing, gurus are telling another Just follow these 10 copywriting tips to get started:
35
25
299
@CopyMaverick
Jack
7 months
New business owners: “I need the perfect setup before I can start my business” One of the richest men on the planet:
Tweet media one
252
590
7K
@CopyMaverick
Jack
3 years
I failed at affiliate marketing when I was 16. I failed at trading when I was 18. I failed at blogging when I was 19. I failed at E-com when I was 20. I found copywriting when I was 21. I had my first success after 4 big failures. You don't fail unless you quit.
26
80
598
@CopyMaverick
Jack
3 years
How To Get Started As A Copywriter // THREAD//
55
93
488
@CopyMaverick
Jack
2 years
Business tip: Don’t use PayPal
34
32
492
@CopyMaverick
Jack
2 years
18 places to find paying clients even if you have no copywriting experience:
15
110
430
@CopyMaverick
Jack
10 months
I failed at affiliate marketing. I failed at day trading. I failed at blogging. I failed at ecom. My first success was with copywriting because I stuck with it. Keep trying & eventually something will work out.
46
11
279
@CopyMaverick
Jack
9 months
My first copywriting gig was a landing page for $10. Now my lowest gigs are $1k+. Everyone has to start somewhere.
56
12
267
@CopyMaverick
Jack
3 years
“If you learn affiliate marketing you’ll never have to work again” - Guy who made $4 from a $20 ebook sale
29
26
256
@CopyMaverick
Jack
2 years
I’ve generated millions for clients since starting as a copywriter But I failed a lot in the process Here are 8 copywriting lessons I wish I knew when I started
21
40
236
@CopyMaverick
Jack
3 years
What book had the biggest impact on your life?
131
37
234
@CopyMaverick
Jack
3 years
My biggest mistake was jumping from one hype train to the next. I tried affiliate marketing, reselling, e-com, trading, etc. If you're just starting choose 1 skill & stick with it. The focus you have will pay off.
16
28
214
@CopyMaverick
Jack
2 years
Being a copywriter means your family will never have any idea what you do
18
9
189
@CopyMaverick
Jack
1 month
How it feels being a copywriter who doesn't use AI to write.
Tweet media one
26
12
198
@CopyMaverick
Jack
10 months
What gurus tell you business is like: • Buy a course • Do the work • Make 10k a month What its actually like: • Buy a course • Do the work • Make a big mistake • Go back to 0 • Learn from your mistake • Hit new milestone • Repeat
34
16
188
@CopyMaverick
Jack
7 months
Use Wise for payments instead of Stripe/ PayPal. This will save you $1000’s every year.
32
8
192
@CopyMaverick
Jack
8 months
2 basic copywriting formulas you need to know: 1. AIDA Attention - Interest - Desire - Action 2. PAS Problem - Agitation - Solution These 2 will be your foundation when you first start writing.
23
9
183
@CopyMaverick
Jack
7 months
What people think being a copywriter is like: • Write for 3 hours • Collect royalty cheques What being a copywriter is actually like: • Research for 3 hours • Write for 1 hour • Realise the copy is terrible • Question if you're dumb • Rewrite everything
41
12
161
@CopyMaverick
Jack
3 years
@theacoburn Follow your passion. An absolute waste of advice. It's hard to even work out what this means. Yet it's thrown around on social media all the time.
6
6
155
@CopyMaverick
Jack
1 year
How people think copywriting works: - Read 1 book - Land 1st client - Earn 10k a month How copywriting actually works: - Read 3 books - Get rejected 100 times - Land 1st client & make mistakes - Learn from losses & repeat the process
23
10
153
@CopyMaverick
Jack
10 months
Upwork copywriting posts be like: "I need someone to write all my emails, re-write my landing page, market my product, fix my plumbing and walk my dog" My budget is $10.
36
4
155
@CopyMaverick
Jack
10 months
Copywriting isn't the dream its made out to be. It involves a lot of "boring" work that gurus don't talk about. Is it worth it? Yes, but it's definitely not for everyone.
45
2
153
@CopyMaverick
Jack
9 months
As a copywriter only a small percentage of your work is writing. You need to: • Edit • Research • Analyze statistics • Understand psychology Don't go into copywriting because you enjoyed writing essays in English class.
30
6
153
@CopyMaverick
Jack
8 months
5 Copywriting books you need to read in 2024: 1. The Boron Letters by Gary Halbert 2. Great Leads by Michael Masterson 3. Scientific Advertising by Claude Hopkins 4. Breakthrough Advertising by Eugene Schwartz 5. The Adweek Copywriting Handbook by Joseph Sugarman
18
13
147
@CopyMaverick
Jack
8 months
Here's a market research trick a lot of copywriters overlook: 1. Research the top 5- 10 influencers in a niche 2. Look at the different topics they cover 3. Break down the "pain points" they mention 4. Use these in your copy They've literally done the research for you.
15
6
138
@CopyMaverick
Jack
8 months
One thing nobody tells you about copywriting: Once you understand it you see it everywhere. The news is selling to you. The government is selling to you. Everyone you know is selling to you. You begin to look at life from a new perspective.
33
7
141
@CopyMaverick
Jack
3 years
"My nan died this week.... Here's 5 tips to make money with affiliate marketing" What is wrong with people on this app
21
10
135
@CopyMaverick
Jack
8 months
Copywriting tip: People don't buy: • Products • Features • Services They buy: • Speed • Status • Benefits • Solutions • Convenience • Opportunities These are the elements you want to focus on.
19
21
137
@CopyMaverick
Jack
1 year
21 copywriting tips that'll teach you more than 95% of copywriting courses:
13
16
133
@CopyMaverick
Jack
3 years
The Best Outreach Methods For New Copywriters (Most people overlook number 5) // THREAD//
11
11
130
@CopyMaverick
Jack
7 months
Don't try to learn everything about copywriting in one go. Instead break it down into sections: • Research • Headlines • Formatting • Transitions • Subject lines This will prevent you from getting overwhelmed.
37
13
133
@CopyMaverick
Jack
3 months
The first year of copywriting is just being consistent. > Writing daily > Reading copy > Sending cold outreach Most people can’t deal with the “boring” tasks and so they quit.
27
5
135
@CopyMaverick
Jack
1 year
Recently hired a guy to design my website. Day 1: He's "sick." Day 2: No updates. Day 3: Tells me there's a connection issue. Day 4: Tells me he's going to get it done & doesn't reply. This is your competition.
44
2
128
@CopyMaverick
Jack
1 year
Being a copywriter means your family will never understand what you do. Law? Selling drugs? Writing blog articles? Who knows.
40
2
125
@CopyMaverick
Jack
8 months
These habits will put you ahead of 99% of copywriters: Hand write copy for 30 minutes. Study a course for 1 hour. Write for 4 hours. Read for 1 hour. Repeat this daily for 3 months and you’ll outperform 99% of the competition.
18
8
130
@CopyMaverick
Jack
1 year
When I started copywriting I had no experience. No logo. No website. And within 3 months I was outperforming other copywriters. It's not about what you start with it's about how fast you can learn.
21
5
125
@CopyMaverick
Jack
9 months
Copywriting is a strange skill to build. You start with 0 knowledge. Then you think you understand it. Then you realise you have 0 knowledge.
33
8
123
@CopyMaverick
Jack
8 months
Copywriting tip: Use numbers to support your claims. Example 1: "I will help you increase sales through email." Example 2: "I will help you make an additional $10k in email revenue in the next 30 days or you get your money back." Numbers make claims more believable.
23
11
126
@CopyMaverick
Jack
1 year
If I had to start copywriting from scratch here's what I'd do: 1. Read Breakthrough & Scientific Advertising 2. Offer to work for a family friend in exchange for a testimonial 3. Sign up to the email lists of potential clients 4. Rewrite their emails & send them over for
14
13
121
@CopyMaverick
Jack
8 months
For my first 2 years of copywriting I worked on an old laptop that crashed daily. I'd use any extra money I made to buy books & courses. All I did was work, gym, and sleep. I lost friends & my family doubted me. Stop looking for the perfect situation & just start.
24
5
110
@CopyMaverick
Jack
3 months
Copywriting expectations: • Easy 6 figures • Travel and earn • Instant success Copywriting reality: • Huge learning curve • Spend 90% of your time at a desk • 6 months of failures & hurdles before your 1st big gig
33
3
125
@CopyMaverick
Jack
2 years
Client: Can I have a 20% discount? Sure, I'll do 80% of the work
8
9
119
@CopyMaverick
Jack
3 years
"How do I land my first copywriting client" 1) Study 2-3 books 2) Buy 1 course 3) Send 10 DM's/ day offering free work 4) Land a client 5) Deliver great results 6) Get a testimonial & Repeat and charge for your services
7
10
119
@CopyMaverick
Jack
8 months
50% of copywriting is research. 40% of copywriting is editing. 10% of copywriting is writing. Will not explain.
21
6
119
@CopyMaverick
Jack
7 months
If you want to understand human psychology don't just look at copywriting books. Instead: • Study cults • Study propaganda • Study strong leaders This is where you'll learn the most.
27
6
120
@CopyMaverick
Jack
9 months
Copywriting is spending an hour writing a headline just to delete it during the next editing session.
28
9
112
@CopyMaverick
Jack
3 years
Facebook Copywriting groups be like: "I need someone to write all my emails, re-write my landing page, market my product, fix my plumbing and walk my dog" "My budget is $100"
15
9
113
@CopyMaverick
Jack
10 months
Things you don't need as a new copywriter: • A logo • A website • A business plan Things you need: • A desire to learn • 2-3 copywriting books
24
3
102
@CopyMaverick
Jack
10 months
If you're just starting with copywriting out steal this schedule: 8-12 am: Write copy & complete outreach 11-3pm: Study old school copy 3-5pm: Study copywriting/ psychology books 5-7pm: Exercise 7pm: Free time
7
7
107
@CopyMaverick
Jack
9 months
If I had to start copywriting from scratch I'd do this: 1) Buy a copywriting book & study it 2) Sign up to brands email lists 3) Rewrite 3 emails & say they can test them 4) If they perform offer a small retainer 5) Reinvest the money you earn into more education Simple.
17
9
106
@CopyMaverick
Jack
9 months
Before you read any copywriting books study Psycho-Cybernetics. Re-read it 5+ times. By far one of the most valuable books I've ever read.
Tweet media one
27
3
108
@CopyMaverick
Jack
3 months
The best copywriting trick out there: Actually writing. You already know what to do. Stop looking for quick tricks & shortcuts. If you're not going to put in the work just quit.
37
8
110
@CopyMaverick
Jack
1 year
My first copywriting project was a landing page for $10 Now my minimum fee is $1000 We all have to start somewhere
27
7
106
@CopyMaverick
Jack
4 months
Maturing in copywriting is realising that top copywriters don't have a "secret." They've just mastered the basics.
24
4
109
@CopyMaverick
Jack
1 year
I’ve been a copywriter for 4 years In that time imposter syndrome has been a constant battle It's caused me to procrastinate, doubt myself & slowed my progress Here are 8 ways you can overcome imposter syndrome:
6
5
104
@CopyMaverick
Jack
1 year
I’ve been a copywriter for 4 years. In that time I’ve generated multiple millions for clients. Here are the 7 steps I’d follow if I had to start from scratch.
7
2
104
@CopyMaverick
Jack
4 years
Here are some simple ways to improve your copy: 1️⃣ Keep a journal 2️⃣ Read every day 3️⃣ Use a swipe file 4️⃣ Practice every day 5️⃣ Learn from your critics Do the following and you’ll be well on your way to success.
9
8
100
@CopyMaverick
Jack
3 months
X "copywriters" when ChatGPT is down...
Tweet media one
34
4
103
@CopyMaverick
Jack
2 years
Signed a new client making $1m+ a year Less than 7% through email April is going to be a good month
23
0
98
@CopyMaverick
Jack
3 years
Saw a guy on LinkedIn complaining he can't find good copywriters. His test? Make them write 400 words on a random topic in 20 minutes. Ngmi
28
7
97
@CopyMaverick
Jack
1 year
72% of copywriters believe that soft skills are more important than hard skills for success. But what skills do you need? Here are 12 soft skills I used to go from $0 to $10,000/month.
13
10
100
@CopyMaverick
Jack
8 months
If you can’t afford a copywriting mentor do this: Buy books & study them to build your foundation. Use this knowledge to land a client. Use the money to buy a course. Use the knowledge from that to land a higher paying client. Use that money to hire a mentor. Simple.
18
5
97
@CopyMaverick
Jack
8 months
Unsure where to find your first copywriting client? Try these: 1) LinkedIn 3) Referrals 3) Twitter (X) 4) Cold email 5) Job boards 6) Your network 7) Freelance sites 8) Facebook groups
16
7
103
@CopyMaverick
Jack
3 years
How You Can Overcome Imposter Syndrome // Thread //
6
7
102
@CopyMaverick
Jack
1 year
5 steps to land your first client: 1) Find a brand you like. 2) Sign up to their email list. 3) Rewrite their first 3 emails. 4) Send the emails to the CEO/ CMO. 5) If they like them pitch your services. If they don’t you gain experience. It’s a win-win.
10
5
100
@CopyMaverick
Jack
2 years
Instead of re-writing your entire copy try changing your: > Headline > Opening sentence > CTA’s Editing these will have the highest ROI
10
11
97
@CopyMaverick
Jack
3 years
Simple Way To Build A Swipe File For Your Niche // THREAD //
11
16
98
@CopyMaverick
Jack
9 months
"I want to be good at copywriting" Okay, are you willing to go through: • Days where you want to quit • Thousands of mistakes • Hundreds of rejections • Imposter syndrome • Fluctuating income If not then a safer career path might be a better option.
25
8
97
@CopyMaverick
Jack
8 months
One of the most underrated skills for copywriters: Patience. Learning copywriting takes years. Getting results for clients takes weeks. Seeing writing improvements takes months. Patience will be your best friend.
23
6
98
@CopyMaverick
Jack
6 months
5 Harsh Copywriting Truths: 1) Writing by yourself can be isolating 2) Copywriting has a huge learning curve 3) It takes months to build a steady income 4) You will get rejected more often than you win 5) You'll spend 99% of your days writing at a desk It's not all big wins.
18
3
95
@CopyMaverick
Jack
2 years
"Copywriting is saturated" - Guy who failed at copywriting
8
7
94
@CopyMaverick
Jack
8 months
It's not enough just to be an "email copywriter." You need to stack your skills. Learn how to: • Design • Manage lists • Build funnels • Write sales letters The more you skill stack the better you'll stand out.
19
5
95
@CopyMaverick
Jack
3 years
Bad news: Copywriting is saturated for low-quality copywriters. Good news: Copywriting is booming for high-quality copywriters. Develop your skills now and you'll be part of the latter.
9
9
93
@CopyMaverick
Jack
8 months
4 years ago I started copywriting from scratch. I had no clients, no experience, and no knowledge. Today I've generated multiple millions for clients in various niches. It doesn't matter where you start. What matters is how much you really want it.
19
1
93
@CopyMaverick
Jack
2 years
In the AMEX lounge at the airport Some guy noticed I was reading 1984 Started chatting- turns out he runs a business & needs a copywriter Meeting booked for Friday
7
3
92
@CopyMaverick
Jack
2 years
New to copywriting? > Offer to work for a low price > Read 2/3 copywriting books > Re-write copy that works > Start/ buy a swipe file > Get social proof & repeat Don't overcomplicate the process
9
11
91
@CopyMaverick
Jack
6 months
Simple copywriting routine: Write for 25 minutes. Take a 5 minute break. Repeat 6 times over 3 hours. Don’t overcomplicate it.
18
4
89
@CopyMaverick
Jack
3 years
My first sale was a home page for $10. Now I don't accept anything under 1k. Don't let your starting point define you.
9
7
93
@CopyMaverick
Jack
2 months
The past few weeks have taught me that finding good writers is insanely difficult. The market is saturated at the bottom but it takes the bare minimum to stand out.
33
5
95
@CopyMaverick
Jack
3 years
5. Read copywriting books Some great books are: > Breakthrough Advertising- Eugene Schwartz > The copywriter's handbook- Robert Bly > The Boron Letters- Gary Halbert > Cashvertising Drew Whitman > The ultimate sales letter- Dan Kennedy
2
5
91
@CopyMaverick
Jack
3 years
6 Skills You Need to Become A Successful Copywriter (And How You Can Develop Them) // THREAD //
11
16
89
@CopyMaverick
Jack
4 months
"Is copywriting saturated" This is the most common question I'm asked. In all honesty... yes. At the bottom. There are thousands of terrible copywriters out there. But if you work on your craft for 6+ months you'll easily stand out.
28
5
90
@CopyMaverick
Jack
3 years
6 Tips I Wish I Knew When Starting As A Copywriter // THREAD //
9
13
88
@CopyMaverick
Jack
8 months
“I don’t know where to find clients” - Twitter - LinkedIn - Instagram - Job boards - Your network - Facebook groups - Freelance platforms Stop overcomplicating it.
18
8
85
@CopyMaverick
Jack
3 years
6. Listen to copywriting podcasts > The Hot Copy Podcast > I Love Marketing > Copywriters Podcast > High Income Business Writing
2
3
87
@CopyMaverick
Jack
7 months
"I could write the copy myself, I just don't have the time" The copy:
Tweet media one
21
5
86
@CopyMaverick
Jack
8 months
If I could only ever read 3 copywriting books again I'd choose: 1. Scientific Advertising 2. Breakthrough Advertising 3. The Adweek Copywriting Handbook These 3 give you everything you need to succeed.
16
2
87
@CopyMaverick
Jack
1 year
9. You Can Become An Expert In 4 Steps You don't need to read everything there is on copy Instead: • Re-write emails for 5 brands • Read 3 copywriting books • Re-write 5 landing pages • Study copy for 10 hours Do this & you'll be ahead of 90% of CEOs
3
1
86
@CopyMaverick
Jack
7 months
As a copywriter you'll always have setbacks. • You'll have brain fog • People will reject you • Your copy won't perform You'll differentiate yourself based on how you perform during these setbacks.
19
7
86
@CopyMaverick
Jack
8 months
You can buy all the books… Hire every mentor out there… Go through every copywriting course… But if you don’t write you’re not going to make progress. Don’t confuse studying with actually doing the work.
17
1
87
@CopyMaverick
Jack
3 years
Easiest Ways To Conduct Market Research To Write Great Copy // THREAD //
8
11
87
@CopyMaverick
Jack
3 years
Getting started with copywriting? Get yourself a swipe file. Study what’s currently working best. Learn how to build your own. This will give you a head start.
3
7
82
@CopyMaverick
Jack
1 year
When people think copywriting is: • 4 hour work days • Nomad lifestyle • Quick money • Easy to learn What copywriting actually is: • 8+ hour days when starting • Steep learning curve • Low money at first • Working at a desk
15
5
83
@CopyMaverick
Jack
1 year
Don’t be fooled by “copywriters” selling the glamorous lifestyle to sell you a course Most your days will be: • Typing from a laptop at home • Spending hours researching an idea • Starting from scratch as you found a better idea Be ready to put in the work
10
6
81
@CopyMaverick
Jack
6 months
What people tell you copywriting is like: 1) Buy a copywriting course 2) Land a client 3) Deliver results 4) Land a second client What copywriting is actually like 1) Buy a copywriting course 2) Apply what you learn 3) Results are slow 4) Eventually land a client 5) Deliver
24
6
81
@CopyMaverick
Jack
1 year
Upcoming copywriters: Please stop asking to work for more experienced writers for free. This is a big loss for them. They have to spend time training you & get very little ROI. There are much better ways to get your foot in the door.
17
3
79
@CopyMaverick
Jack
8 months
Here's a copywriting trick a lot of businesses are afraid to use: Exclusion copy. "This course/ product isn't for you if..." This helps your ideal customer confirm your service is for them & gets rid of time wasters.
17
2
82
@CopyMaverick
Jack
8 months
If a guru tells you that you can become a copywriting expert in 3 months block them. You can become a good copywriter in 3 months. To become an expert it'll take you decades.
12
1
81
@CopyMaverick
Jack
3 years
5 Lessons That Can Help You Make More Money In 2022 // THREAD //
8
4
81
@CopyMaverick
Jack
3 years
How I went from a broke college kid to creating a full-time career in copywriting // THREAD //
17
15
78