Pedro Martins @PedrosWindfalls Twitter profile

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Pedro Martins

19 days

Let’s talk about pricing. And how to make it irrelevant. Lessons from millions selling 0-100k range offers without a single sales call. >>> A Pricing Thread 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

The problem is not a lack of opportunities. It's a lack of focus.

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Pedro Martins

@PedrosWindfalls

2 years

We mature with the pain and challenges we experience. Not with time.

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Pedro Martins

@PedrosWindfalls

2 years

If you promote an offer, this is the thread you don't know you need to read but will make you a MUCH BETTER creator and copywriter. It took me over a decade to master this. You'll master the foundation in the next 7 minutes. >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

Discipline will take you places that motivation can’t.

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Pedro Martins

@PedrosWindfalls

2 years

You were born unique. Don't die a copy.

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Pedro Martins

@PedrosWindfalls

2 years

The goal in marketing is not to be seen by many but to be seen by the right ones. Vanity metrics don't pay for your dreams.

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Pedro Martins

@PedrosWindfalls

2 years

Successful people are made, not born.

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Pedro Martins

@PedrosWindfalls

2 years

The more you focus on your own journey, the less you compare yourself to others.

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Pedro Martins

@PedrosWindfalls

2 years

Life is not about waiting for the storm to pass... It's about learning to dance in the rain.

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Pedro Martins

@PedrosWindfalls

2 years

$219k in sales from just 2 emails. The secret? It’s worth millions to our clients… But 5 minutes to you. I'm giving away a golden nugget. Take good care of it. And use it only for good. >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

Do you know what the most important word is in business? It's not "free" or "discount." It's not even "you." It's a word you rarely use and often neglect... Still, it's the most important word in business, copy, sales, even in parenting... Have you guessed? I'll tell you 👇

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Pedro Martins

@PedrosWindfalls

2 years

5 quick Copywriting tips that will make you A LOT more relatable.

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Pedro Martins

@PedrosWindfalls

2 years

Let me tell you about the "hope bridge" only storytelling can do for your audience. Read this if you want to improve as a copywriter and drive a ton more sales for your offers. A 9-figure copywriter mentor taught me this It’s been worth millions to my clients. >>> A THREAD <<<

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Pedro Martins

@PedrosWindfalls

2 years

Even ChatGPT knows it... Respect for the creators.

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Pedro Martins

@PedrosWindfalls

2 years

Don't think your way into success. Persist your way into success.

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Pedro Martins

@PedrosWindfalls

2 years

I've spent well over 6-figures on my skills and mindset. Making millions in return. If you're new to me, do yourself a favor and read these 6 threads. These will save you thousands in investment. And can lead you to millions in profits. >>> THREAD of THREADS 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

If you don’t have an audience, you don’t have a business.

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Pedro Martins

@PedrosWindfalls

2 years

Your thoughts and beliefs have the power to shift the world around you.

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Pedro Martins

@PedrosWindfalls

2 years

My friend is a partner at a major real estate investment company… Managing millions in assets worldwide. While we were chatting, he confessed what his MILLIONS marketing secret is. All because I asked about it once he put it on the table. >>> A Thread 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

Courage to fail is a required treat if you want to succeed.

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Pedro Martins

@PedrosWindfalls

2 years

Your mindset determines your feelings about yourself, your failures, and your success.

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Pedro Martins

@PedrosWindfalls

2 years

Network today, so you don't need to cold outreach tomorrow.

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Pedro Martins

@PedrosWindfalls

1 year

Today is my birthday... And I have a gift for you. How to build a 7-figure creator business in 12 steps. From zero to hero version.

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Pedro Martins

@PedrosWindfalls

2 years

Hot take: If you're not making at least 6-figure per year consistently... You should invest all your income into leveling up your skills and mindset until you do. That's when you start thinking about diversifying your investments. Before that, only invest in yourself.

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Pedro Martins

@PedrosWindfalls

2 years

Dreamers focus on the outcome. Doers focus on the process. High-achievers focus on the systems.

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Pedro Martins

@PedrosWindfalls

2 years

You don't need to have the best products in the market to make the most money. If this topic interests you, keep reading...

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Pedro Martins

@PedrosWindfalls

2 years

I’ve studied dozens of email lists and worked on a dozen more. From my experience, these 9 elements make an email a “must read” email: A must-read 🧵 for every (aspiring) email copywriter.

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Pedro Martins

@PedrosWindfalls

2 years

I've seen businesses fail because of this over and over... If you want to build a business that is truly sustainable and has a future, don't focus on the money, focus on the people. Your people and the people you serve.

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Pedro Martins

@PedrosWindfalls

2 years

True freedom arrives when you pay for whatever you want without thinking about your account balance. You just pay. Period.

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Pedro Martins

@PedrosWindfalls

2 years

If you're emailing your list, remember this... You make sales when people want to buy. Not when you want to sell. Meaning? I'll share my secret with you. The secret to why we make so many new sales for our partners. >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

10 months

Read this one carefully. Copywriting is not about telling a story. Copywriting is about changing the story. It's about changing your audience's beliefs about what's possible for them. Change that story. Connect it with your product. And that's where effortless sales happen.

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Pedro Martins

@PedrosWindfalls

1 year

GIVE ME COMPETITION. GIVE ME SATURATED MARKETS. And it's probably not because of what you're thinking. And once you read my reasoning... You'll probably want it too. Here's why. >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

Evergreen truth: Actions speak louder than words.

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Pedro Martins

@PedrosWindfalls

2 years

Want to learn how we surprise our partner companies with sales windfalls they never expected from their existing audiences? This is a thread about how we add new and consistent high-ticket sales each month for our 6 and 7-figures partner companies. Let's go... 👇

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Pedro Martins

@PedrosWindfalls

2 years

A reminder for all creators out there: You sell transformation, not products. People start at A (problem) and want to get to B (without problem). Your product makes this transformation. Your marketing builds the individual confidence bridge that it will work for them.

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Pedro Martins

@PedrosWindfalls

2 years

Doing things you love is not energy spent. It's energy gained.

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Pedro Martins

@PedrosWindfalls

2 years

I got a question on my DMs yesterday. And I thought that replying here would benefit more than just one person. It's one of those foundational questions I wished I had an answer for when I was starting my journey. If you're starting, I hope this helps you somehow. Enjoy 👇

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Pedro Martins

@PedrosWindfalls

2 years

Top 5 lessons working with 7 and 8-figure creators in promoting their high-ticket offers... And the reasons why they succeed over most of their competitors... And why their audience remains loyal to them.

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Pedro Martins

@PedrosWindfalls

2 years

It's all about mindset. A loser will always find an excuse. A winner will always find a way forward.

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Pedro Martins

@PedrosWindfalls

1 year

My Twitter engagement and growth are poor. Why? Because I answer the questions you don't typically ask. The ones that get you thinking. And open up new opportunities. For most, it's too much effort. That's why they're still in the Matrix. For you... I'm here. With you. 👊

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Pedro Martins

@PedrosWindfalls

2 years

13 ideas you need to unlearn to build your growth momentum (if you want to be unstoppable, of course):

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Pedro Martins

@PedrosWindfalls

1 year

People follow and care about you because of ONE single reason. And you’re probably missing it... Costing you impact and sales. If you want to stay one step ahead... You MUST understand this. >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

I'll say this from personal experience... The things that make you feel the most alive are usually the things that scare you the most.

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Pedro Martins

@PedrosWindfalls

2 years

A common mistake I see many copywriters make? Tackling a generic pain. Not the symptoms of that pain. People don't need more leads. They need their sales team to have a packed calendar. They don't need more money. They need to stop fearing checking their mail. Got it?

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Pedro Martins

@PedrosWindfalls

2 years

Objectives will take you to places dreams can't.

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Pedro Martins

@PedrosWindfalls

1 year

The winning formula for any copywriter: 1. Understand your audience 2. Speak their language 3. Solve their problem 4. Prove your solution works 5. Make them feel their 2.0 version 6. Tackle each objection 7. Call them to action.

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Pedro Martins

@PedrosWindfalls

2 years

People hate failure but want to succeed. You can't have one without the other.

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Pedro Martins

@PedrosWindfalls

2 years

The best creators are not the most creative. They're the best listeners. You see... Building programs is not about creativity. It's about understanding deep needs and desires. And you can't do that by looking at a blank sheet. You have to go out and listen to people.

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Pedro Martins

@PedrosWindfalls

2 years

Taking action is the only way to close the gap between where you are now and where you want to be. Take continuous action, and the compound effect will do the rest.

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Pedro Martins

@PedrosWindfalls

2 years

It's not about the size of the audience. It's about the quality of the audience. I've seen lists with a few hundred people driving consistent 5 and 6-figure months. And I've seen big lists hardly making any money. Quantity is a vanity metric. Quality is the success one.

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Pedro Martins

@PedrosWindfalls

1 year

After 14 years in sales and advertising and generating millions for my clients and partners... Here are 21 truths that will make you more money than any other course:

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Pedro Martins

@PedrosWindfalls

2 years

There are two kinds of people in this world: Those who want things to happen and those who make things happen. Your choice.

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Pedro Martins

@PedrosWindfalls

2 years

Your product or service will ALWAYS bring new problems. AL-WAYS. But each new problem is the opportunity to deepen your relationship with your people. And consequently, find new sales opportunities. Want examples to better understand what I am saying? Bookmark this tweet 🔥

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Pedro Martins

@PedrosWindfalls

1 year

Selling isn't about convincing. It's about guiding. Your role? Help your ideal audience understand WHAT they need, WHY they need it, and HOW they can get it. This is not about the sale. It's about showing people THEY can do it. And that THEY can do it with YOU.

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Pedro Martins

@PedrosWindfalls

2 years

“Does size matter?” The list Quality Vs. Quantity is a common strategic topic we have with our partners… So here are 5 reasons why a smaller audience can outperform a big audience every day.

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Pedro Martins

@PedrosWindfalls

2 years

Copywriting's foundation is not words and stories. Let me explain it to you… (Understanding this alone will make you a better copywriter, communicator, and salesperson.) >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

4 months

My older son turns 12 today. I'm a proud dad. If you want to wish him a happy birthday in the comments, could you please share where you're writing from? I want to show him the world we live in. And how great it can be. Thank you in advance. 😊

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Pedro Martins

@PedrosWindfalls

2 years

Coming up with new ideas is the easy part. That's why we can all have them. But ideas (as great as they can be) are not synonymous with success. If ideas are the spark, execution is the fuel. And without execution, ideas are worthless.

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Pedro Martins

@PedrosWindfalls

2 years

Money isn't worth everything. Here's something I wish someone had told me before and that I had to learn the hard way. This is THE reason our partners have 0 (ZERO) refunds from millions of dollars in sales we got them. The $4.8M case study. >>> A RED FLAG THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

You don't need to have original ideas to succeed. But you should bring your original take to stand out in the market.

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Pedro Martins

@PedrosWindfalls

11 months

Copywriting isn't about convincing people. It's about connecting to people. Think of it as putting a megaphone to your customer's voice and amplifying what they already want. Once they see it in your copy... They know it's for them. Who's using the megaphone? You or them?

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Pedro Martins

@PedrosWindfalls

2 years

Quick copywriting + positioning + sales tip that is worth millions to my investment partners and my team. You should probably keep this tweet close to you. (bookmark it) Let's go... 🧵

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Pedro Martins

@PedrosWindfalls

2 years

Some multi-million dollar creators want me close by. They feel their BACKEND doesn't drive as many HIGH-TICKET sales as it should. All because they IGNORE one fundamental truth of marketing a business online. One you'll MASTER now. Want it? Keep reading. >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

10 months

This is how you INFLUENCE and INSPIRE people in Marketing. >>> A THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

Normal 1-to-many selling gets you sales. But not all of them. If you don't want to leave sales on the table, you must follow a simple 5-step sales process. The exact process we use at Windfall Promotions with our partners to capture the sales their sales efforts leave behind.

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Pedro Martins

@PedrosWindfalls

7 months

Want a thread? Hot topic: stories. And I am thinking about writing a short thread about one simple story element often neglected. And one element very few use it as they should. Open Loops. Shall I write about this? 37 likes and it will be yours in an hour.

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Pedro Martins

@PedrosWindfalls

2 years

Sales Principle to Remember: Your ability to communicate a transformation is just as important as the transformation itself.

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Pedro Martins

@PedrosWindfalls

1 year

We forgot to take a picture yesterday evening, @jddelo , @BrianFOConnor , @MariaGilinski , @yetanotherbruno , @GrammarHippy , and M. But we did it this morning. This is what “magic in the making” looks like. Always great to see you all. To a lot more dinners like yesterday’s.

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Pedro Martins

@PedrosWindfalls

2 years

How to not succeed? Start any other day than today. Yes, still true on a Sunday.

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Pedro Martins

@PedrosWindfalls

2 years

Gadgets are the new global pacifiers. It works as well with babies as it works with adults.

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Pedro Martins

@PedrosWindfalls

2 years

The easiest way to get a new lead is to ask for one. Do you still think building a targeted audience shouldn't be a priority?

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Pedro Martins

@PedrosWindfalls

2 years

One of the most important life lessons? Show up. Yes, that's it. Show up. I know showing up is easier said than done. It takes a special kind of commitment and drive to show up each day despite all the excuses, doubts, and fear. But you're here. Showing up. Kudos to you. GM.

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Pedro Martins

@PedrosWindfalls

2 years

One big leadership guru asked me to sell a $40k productivity program to high-achievers. I didn’t. I told a different story. One this audience relates with. Less productivity. More opportunity cost. We sold $1.2M in two months. 🚀 Positioning matters. Find the right story.

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Pedro Martins

@PedrosWindfalls

2 years

What does top email copywriting have to do with a Michelin Star 5-course meal? This is THE reason why people keep reading and buying from my clients' emails. >>> A Thread 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

Be clear about your intentions. Make them measurable. Make yourself accountable. You'll know why you failed or why you succeeded. Remember: Your success has more to do with math than it does with gambling.

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Pedro Martins

@PedrosWindfalls

2 years

Creating an offer is not about what you think people want. It’s about giving people what they WANT and adding what they NEED.

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Pedro Martins

@PedrosWindfalls

2 years

To conquer your audience's loyalty, you must focus on providing them with HPG. Let me explain...

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Pedro Martins

@PedrosWindfalls

2 years

It took me more time to embrace this than I want to admit... But don't fall in love with your product. Fall in love with solving a specific problem. One has you as the priority. The other has your audience. They'll know it. Believe me.

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Pedro Martins

@PedrosWindfalls

2 years

Most people just want clarity and guidance to know what to do next. Your opportunity is enormous if you show up as that clarity and guidance voice. Remember this when interacting with your audience. Give them good reasons to hear you... And you'll probably collect a lot more.

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Pedro Martins

@PedrosWindfalls

2 years

Persuasion is not about convincing people to buy. Persuasion is about helping people discover and be clear about what they really want and need. The first might get you a buyer. The second will get you a long-term buyer, user, referrals,... a raving fan.

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Pedro Martins

@PedrosWindfalls

2 years

Don't judge your self-esteem through the approval or likes of strangers. That's not the best way to live. Get yourself a measurable goal, and go after it. Likes or no likes, it's the same. You're on a mission. And everyone, get the F out of your way!

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Pedro Martins

@PedrosWindfalls

2 years

The best brands don't "invent" their marketing. Their market does their marketing for them. How? Simple. Engage in active conversations with your market. If you listen, they'll write the marketing for you.

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Pedro Martins

@PedrosWindfalls

2 years

My team and I closed $175.082,19 in just a few weeks... In uncovered high ticket sales for our partners. And we did it without a single phone call. Our partners' investment? $0. The secret? Emotional hot buttons. Let me explain...

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Pedro Martins

@PedrosWindfalls

2 years

How often have you found yourself in a situation where you tried to convince your spouse they'll like a movie, show, or song you love... Just to find out they don't? I'll share with you an invaluable marketing lesson over here... Keep reading if you care about (many) sales. 👇

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Pedro Martins

@PedrosWindfalls

2 months

You don’t create demand by telling people about your product. You create demand by showing them the gap it fills in their lives. Master this, and sales will follow.

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Pedro Martins

@PedrosWindfalls

8 months

The best offers don't shout "Buy me." They shout, "I understand you, and I'm here to get you [desired transformation]." It's never about the product. It's always about the new self once they get the result of that product. Save this. Print this. Tattoo this.

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Pedro Martins

@PedrosWindfalls

2 years

Cold truth about life: Be close to people who belong in your future. Not around those who insist you should remain in your past.

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Pedro Martins

@PedrosWindfalls

1 year

The best defense against people pirating your programs? Higher-ticket offers. Let me explain because this is important and probably not what you expect. >>> A PIRACY THREAD 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

Remember your brain is wired to keep you safe. That's why you're compelled to fear change and transformation. But in reality, that fear is just a reminder you're about to enter uncharted territories. Accept and welcome fear for that reminder... And enjoy the ride.

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Pedro Martins

@PedrosWindfalls

2 years

There is no escape from responsibility. Have a great and inspiring week.

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Pedro Martins

@PedrosWindfalls

2 years

These are the 5 most essential elements of any big-ticket sale. Focus your attention here, and sales will become natural and stress-free. >>> A Sales Thread for Creators 🧵 <<<

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Pedro Martins

@PedrosWindfalls

2 years

I honestly believe a $300k creator has a million-dollar business without realizing it. All because what makes a business go from $300k to $1M is not much. It’s just the compound effect of two little things.

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Pedro Martins

@PedrosWindfalls

2 years

The more people you meet, the more you realize that everyone is fighting their own battle.

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Pedro Martins

@PedrosWindfalls

2 years

Have you heard about the "Ready, Fire, Aim" saying? From what I see (and have done for some time), the reality is "slightly" different... In reality, what happens most of the time is... Ready, Aim, Aim, Aim, Aim, Aim, Aim,... Fire. What should you do instead? 👇

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Pedro Martins

@PedrosWindfalls

2 years

Revenue is vanity; profit is sanity. What's the vanity vs. sanity version in your industry?

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Pedro Martins

@PedrosWindfalls

1 year

"I did this." "I did that." "I sold $1M worth of X." "I build my list up to X thousands." That's all great. Two questions: 1. Can you do it again? 2. Can you do it with me? This is what your client or partner is thinking about. Most people can't. For both questions.

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Pedro Martins

@PedrosWindfalls

1 year

My wife and I are going on a date tonight. She's going on one. And I'm going on another. Hers has a concert. Mine has a movie. Mine should include McDonald's. No idea about hers. I'm taking our little son. She's taking the older one. My family is my best achievement.

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Pedro Martins

@PedrosWindfalls

2 years

This shouldn't be an option. It should be a requirement. Choose a life aligned with your priorities.

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Pedro Martins

@PedrosWindfalls

2 years

Here's' a simple way to improve your writing: Before you start… Think about the ONE thing you want your readers to remember after they finish reading. Make that the theme of your piece. Stick to it. Don't deviate an inch. It'll' make your writing 10x better.

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Pedro Martins

@PedrosWindfalls

1 year

Life mission: collect as many stories as possible. That's life's biggest currency.

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