Turn Sales Into Fortunes. Follow me to learn how to turn front-end sales into hands-free predictable back-end fortunes. Uncovered 50+ million in back-end sales.
Letโs talk about pricing.
And how to make it irrelevant.
Lessons from millions selling 0-100k range offers without a single sales call.
>>> A Pricing Thread ๐งต <<<
If you promote an offer, this is the thread you don't know you need to read but will make you a MUCH BETTER creator and copywriter.
It took me over a decade to master this.
You'll master the foundation in the next 7 minutes.
>>> A THREAD ๐งต <<<
$219k in sales from just 2 emails.
The secret?
Itโs worth millions to our clientsโฆ
But 5 minutes to you.
I'm giving away a golden nugget.
Take good care of it.
And use it only for good.
>>> A THREAD ๐งต <<<
Do you know what the most important word is in business?
It's not "free" or "discount."
It's not even "you."
It's a word you rarely use and often neglect...
Still, it's the most important word in business, copy, sales, even in parenting...
Have you guessed?
I'll tell you ๐
Let me tell you about the "hope bridge" only storytelling can do for your audience.
Read this if you want to improve as a copywriter and drive a ton more sales for your offers.
A 9-figure copywriter mentor taught me this
Itโs been worth millions to my clients.
>>> A THREAD <<<
I've spent well over 6-figures on my skills and mindset.
Making millions in return.
If you're new to me, do yourself a favor and read these 6 threads.
These will save you thousands in investment.
And can lead you to millions in profits.
>>> THREAD of THREADS ๐งต <<<
My friend is a partner at a major real estate investment companyโฆ
Managing millions in assets worldwide.
While we were chatting, he confessed what his MILLIONS marketing secret is.
All because I asked about it once he put it on the table.
>>> A Thread ๐งต <<<
Hot take:
If you're not making at least 6-figure per year consistently...
You should invest all your income into leveling up your skills and mindset until you do.
That's when you start thinking about diversifying your investments.
Before that, only invest in yourself.
Iโve studied dozens of email lists and worked on a dozen more. From my experience, these 9 elements make an email a โmust readโ email:
A must-read ๐งต for every (aspiring) email copywriter.
I've seen businesses fail because of this over and over...
If you want to build a business that is truly sustainable and has a future, don't focus on the money, focus on the people. Your people and the people you serve.
If you're emailing your list, remember this...
You make sales when people want to buy.
Not when you want to sell.
Meaning?
I'll share my secret with you.
The secret to why we make so many new sales for our partners.
>>> A THREAD ๐งต <<<
Read this one carefully.
Copywriting is not about telling a story.
Copywriting is about changing the story.
It's about changing your audience's beliefs about what's possible for them.
Change that story.
Connect it with your product.
And that's where effortless sales happen.
GIVE ME COMPETITION.
GIVE ME SATURATED MARKETS.
And it's probably not because of what you're thinking.
And once you read my reasoning...
You'll probably want it too.
Here's why.
>>> A THREAD ๐งต <<<
Want to learn how we surprise our partner companies with sales windfalls they never expected from their existing audiences?
This is a thread about how we add new and consistent high-ticket sales each month for our 6 and 7-figures partner companies.
Let's go... ๐
A reminder for all creators out there:
You sell transformation, not products.
People start at A (problem) and want to get to B (without problem).
Your product makes this transformation.
Your marketing builds the individual confidence bridge that it will work for them.
I got a question on my DMs yesterday.
And I thought that replying here would benefit more than just one person.
It's one of those foundational questions I wished I had an answer for when I was starting my journey.
If you're starting, I hope this helps you somehow.
Enjoy ๐
Top 5 lessons working with 7 and 8-figure creators in promoting their high-ticket offers...
And the reasons why they succeed over most of their competitors...
And why their audience remains loyal to them.
My Twitter engagement and growth are poor.
Why?
Because I answer the questions you don't typically ask.
The ones that get you thinking.
And open up new opportunities.
For most, it's too much effort.
That's why they're still in the Matrix.
For you...
I'm here.
With you. ๐
People follow and care about you because of ONE single reason.
And youโre probably missing it...
Costing you impact and sales.
If you want to stay one step ahead...
You MUST understand this.
>>> A THREAD ๐งต <<<
A common mistake I see many copywriters make?
Tackling a generic pain.
Not the symptoms of that pain.
People don't need more leads.
They need their sales team to have a packed calendar.
They don't need more money.
They need to stop fearing checking their mail.
Got it?
The winning formula for any copywriter:
1. Understand your audience
2. Speak their language
3. Solve their problem
4. Prove your solution works
5. Make them feel their 2.0 version
6. Tackle each objection
7. Call them to action.
The best creators are not the most creative.
They're the best listeners.
You see...
Building programs is not about creativity.
It's about understanding deep needs and desires.
And you can't do that by looking at a blank sheet.
You have to go out and listen to people.
Taking action is the only way to close the gap between where you are now and where you want to be.
Take continuous action, and the compound effect will do the rest.
It's not about the size of the audience.
It's about the quality of the audience.
I've seen lists with a few hundred people driving consistent 5 and 6-figure months.
And I've seen big lists hardly making any money.
Quantity is a vanity metric. Quality is the success one.
After 14 years in sales and advertising and generating millions for my clients and partners...
Here are 21 truths that will make you more money than any other course:
Your product or service will ALWAYS bring new problems. AL-WAYS.
But each new problem is the opportunity to deepen your relationship with your people.
And consequently, find new sales opportunities.
Want examples to better understand what I am saying?
Bookmark this tweet ๐ฅ
Selling isn't about convincing.
It's about guiding.
Your role?
Help your ideal audience understand WHAT they need, WHY they need it, and HOW they can get it.
This is not about the sale.
It's about showing people THEY can do it.
And that THEY can do it with YOU.
โDoes size matter?โ
The list Quality Vs. Quantity is a common strategic topic we have with our partnersโฆ
So here are 5 reasons why a smaller audience can outperform a big audience every day.
Copywriting's foundation is not words and stories.
Let me explain it to youโฆ
(Understanding this alone will make you a better copywriter, communicator, and salesperson.)
>>> A THREAD ๐งต <<<
My older son turns 12 today.
I'm a proud dad.
If you want to wish him a happy birthday in the comments, could you please share where you're writing from?
I want to show him the world we live in. And how great it can be.
Thank you in advance. ๐
Coming up with new ideas is the easy part.
That's why we can all have them.
But ideas (as great as they can be) are not synonymous with success.
If ideas are the spark, execution is the fuel.
And without execution, ideas are worthless.
Money isn't worth everything.
Here's something I wish someone had told me before and that I had to learn the hard way.
This is THE reason our partners have 0 (ZERO) refunds from millions of dollars in sales we got them.
The $4.8M case study.
>>> A RED FLAG THREAD ๐งต <<<
Copywriting isn't about convincing people.
It's about connecting to people.
Think of it as putting a megaphone to your customer's voice and amplifying what they already want.
Once they see it in your copy...
They know it's for them.
Who's using the megaphone?
You or them?
Quick copywriting + positioning + sales tip that is worth millions to my investment partners and my team.
You should probably keep this tweet close to you. (bookmark it)
Let's go... ๐งต
Some multi-million dollar creators want me close by.
They feel their BACKEND doesn't drive as many HIGH-TICKET sales as it should.
All because they IGNORE one fundamental truth of marketing a business online.
One you'll MASTER now.
Want it?
Keep reading.
>>> A THREAD ๐งต <<<
Normal 1-to-many selling gets you sales. But not all of them.
If you don't want to leave sales on the table, you must follow a simple 5-step sales process.
The exact process we use at Windfall Promotions with our partners to capture the sales their sales efforts leave behind.
Want a thread?
Hot topic: stories.
And I am thinking about writing a short thread about one simple story element often neglected.
And one element very few use it as they should.
Open Loops.
Shall I write about this?
37 likes and it will be yours in an hour.
One of the most important life lessons?
Show up.
Yes, that's it.
Show up.
I know showing up is easier said than done.
It takes a special kind of commitment and drive to show up each day despite all the excuses, doubts, and fear.
But you're here.
Showing up.
Kudos to you.
GM.
One big leadership guru asked me to sell a $40k productivity program to high-achievers.
I didnโt.
I told a different story.
One this audience relates with.
Less productivity.
More opportunity cost.
We sold $1.2M in two months. ๐
Positioning matters.
Find the right story.
What does top email copywriting have to do with a Michelin Star 5-course meal?
This is THE reason why people keep reading and buying from my clients' emails.
>>> A Thread ๐งต <<<
Be clear about your intentions.
Make them measurable.
Make yourself accountable.
You'll know why you failed or why you succeeded.
Remember: Your success has more to do with math than it does with gambling.
It took me more time to embrace this than I want to admit...
But don't fall in love with your product.
Fall in love with solving a specific problem.
One has you as the priority.
The other has your audience.
They'll know it.
Believe me.
Most people just want clarity and guidance to know what to do next.
Your opportunity is enormous if you show up as that clarity and guidance voice.
Remember this when interacting with your audience.
Give them good reasons to hear you...
And you'll probably collect a lot more.
Persuasion is not about convincing people to buy.
Persuasion is about helping people discover and be clear about what they really want and need.
The first might get you a buyer.
The second will get you a long-term buyer, user, referrals,... a raving fan.
Don't judge your self-esteem through the approval or likes of strangers.
That's not the best way to live.
Get yourself a measurable goal, and go after it.
Likes or no likes, it's the same.
You're on a mission.
And everyone, get the F out of your way!
The best brands don't "invent" their marketing.
Their market does their marketing for them.
How?
Simple.
Engage in active conversations with your market.
If you listen, they'll write the marketing for you.
My team and I closed $175.082,19 in just a few weeks...
In uncovered high ticket sales for our partners.
And we did it without a single phone call.
Our partners' investment? $0.
The secret?
Emotional hot buttons.
Let me explain...
How often have you found yourself in a situation where you tried to convince your spouse they'll like a movie, show, or song you love...
Just to find out they don't?
I'll share with you an invaluable marketing lesson over here...
Keep reading if you care about (many) sales. ๐
You donโt create demand by telling people about your product. You create demand by showing them the gap it fills in their lives. Master this, and sales will follow.
The best offers don't shout "Buy me."
They shout, "I understand you, and I'm here to get you [desired transformation]."
It's never about the product.
It's always about the new self once they get the result of that product.
Save this.
Print this.
Tattoo this.
The best defense against people pirating your programs?
Higher-ticket offers.
Let me explain because this is important and probably not what you expect.
>>> A PIRACY THREAD ๐งต <<<
Remember your brain is wired to keep you safe.
That's why you're compelled to fear change and transformation.
But in reality, that fear is just a reminder you're about to enter uncharted territories.
Accept and welcome fear for that reminder...
And enjoy the ride.
These are the 5 most essential elements of any big-ticket sale.
Focus your attention here, and sales will become natural and stress-free.
>>> A Sales Thread for Creators ๐งต <<<
I honestly believe a $300k creator has a million-dollar business without realizing it.
All because what makes a business go from $300k to $1M is not much.
Itโs just the compound effect of two little things.
Have you heard about the "Ready, Fire, Aim" saying?
From what I see (and have done for some time), the reality is "slightly" different...
In reality, what happens most of the time is...
Ready, Aim, Aim, Aim, Aim, Aim, Aim,... Fire.
What should you do instead? ๐
"I did this."
"I did that."
"I sold $1M worth of X."
"I build my list up to X thousands."
That's all great.
Two questions:
1. Can you do it again?
2. Can you do it with me?
This is what your client or partner is thinking about.
Most people can't.
For both questions.
My wife and I are going on a date tonight.
She's going on one.
And I'm going on another.
Hers has a concert.
Mine has a movie.
Mine should include McDonald's.
No idea about hers.
I'm taking our little son.
She's taking the older one.
My family is my best achievement.
Here's' a simple way to improve your writing:
Before you startโฆ
Think about the ONE thing you want your readers to remember after they finish reading.
Make that the theme of your piece.
Stick to it. Don't deviate an inch.
It'll' make your writing 10x better.