Colby Flood @Colby__Flood Twitter profile

Last Seen Profiles

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Colby Flood

@Colby__Flood

11 months

@mattturck Tell me it’s a VC funded start up without telling me. Reports say the OpenAI board fired Sam because they felt he was moving too fast, and now they’re trying to bring him back one day after firing him, too fast.

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Colby Flood

@Colby__Flood

11 months

Does anyone know a graphic designer with experience in paid ads looking for a new role?

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Colby Flood

@Colby__Flood

9 months

I'm looking for UGC creators 20-35 years old to create a video for a healthcare platform. DM me if you're interested.

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Colby Flood

@Colby__Flood

10 months

I'm looking for UGC creators 18-28 years old to create a video for a healthcare platform. DM me if you're interested.

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Colby Flood

@Colby__Flood

1 year

With the increased priority in creative strategy for FB ads, the campaign structures to test ad creative have become a hot topic. @binghott shares his general strategy for testing, but more importantly, his mindset behind it.

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Colby Flood

@Colby__Flood

9 months

I'm looking for UGC creators for an eCommerce software company. DM me the details below if you're interested. Your portfolio: Rates: Age: Location: (City/State/Country) General video turnaround time: Niche(s):

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Colby Flood

@Colby__Flood

6 months

Drove 10 hours round trip to pick up this guy. Meet Louie

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Colby Flood

@Colby__Flood

10 months

I'm looking for female UGC creators 35+ years old to create a video for a clothing brand. DM me if you're interested.

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Colby Flood

@Colby__Flood

5 months

Are any creative strategists looking for a full-time agency role currently? DMs are open.

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Colby Flood

@Colby__Flood

1 year

How did Liquid Death scale to a 700 million dollar valuation selling water? How did True Classic scale to 9 figures selling t-shirts? Many things went into the success of each company, but one thing they have in common is the ability to create thoughtful USPs. @SarahLevinger

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Colby Flood

@Colby__Flood

11 months

A high-value prospect ghosted in the sales process during Q1. I bought a rotary phone from a thrift store and mailed it to them with a sticky note with my name and number on it. They emailed me with their number a month later ready to get started.

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Colby Flood

@Colby__Flood

5 months

Why do so many brands choose to work with our agency for #UGCContent rather than going in-house? We make it easy! The brands we work with are busy, and they’re confident knowing that we take care of every step of the process.

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Colby Flood

@Colby__Flood

1 year

Would you rather hire someone with A+ level skills and poor communication or someone with average level skills and amazing communication?

A+ skill, poor comms

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B- skill, great comms

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Colby Flood

@Colby__Flood

1 year

Here is an example I give new clients when discussing creative strategy. This battery pack means my phone won't die at 1 pm when I'm in a busy city like NYC, and I won't have to keep a bulky external battery pack with a USB cable in my pocket. What's your customers why?

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Colby Flood

@Colby__Flood

6 months

If your cold DM starts with “Yo yo” I’ll probably block you.

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Colby Flood

@Colby__Flood

9 months

Brand: We can’t run this UGC ad it looks low quality and doesn’t fit our branding. Me: Do you have to approve customer review photos/videos on your site? Brand: No that’s content our customers make. Me: Great, that’s what we are trying to recreate.

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Colby Flood

@Colby__Flood

6 months

Air jail. Charged with damage to personal property (chewing a shoe), disorderly conduct (peeing on the floor), and leaving the scene of an accident. Maximum sentence: 3-5 minutes.

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Colby Flood

@Colby__Flood

1 year

Stop being lazy with copywriting and actually research your customer's needs 👏👏👏 @binghott

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Colby Flood

@Colby__Flood

7 months

How do people watch the news? I just watched the intro to world news tonight and it was a rapid fire of 10-15 horrible things in the span of 2 minutes. 😟

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Colby Flood

@Colby__Flood

10 months

I’m in China town. What should I buy?

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Colby Flood

@Colby__Flood

6 months

Which name fits him better? Ramsey Louie Ollie

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Colby Flood

@Colby__Flood

1 year

Remember when ringback tones were a thing?

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Colby Flood

@Colby__Flood

8 months

"What apps do I need on my Shopify store?" Here's 5 apps that brands should consider in 2024. @KnoCommerce @Sendlane @RebuyEngine @msftClarity

Judge.me - Product Reviews

Fully featured review app with in-email review forms, pictures, social push, rich snippets, all reviews page, product groups, etc

judge.me

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Colby Flood

@Colby__Flood

1 year

He takes his job pretty serious

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Colby Flood

@Colby__Flood

10 months

Are you catfishing prospective customers with your ad creative? A crucial, often overlooked aspect in media buying can make or break your campaign's success – the connection between your ad creatives and the landing experience. @ImChaseMohseni

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Colby Flood

@Colby__Flood

5 months

“Sorry that’s my dog snoring I’ll mute myself.”

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Colby Flood

@Colby__Flood

5 months

Meta update on learning phase; We are seeing accounts with the event requirement at 10 instead of 50. Is anyone else seeing this?

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Colby Flood

@Colby__Flood

11 months

Agency owners and media buyers - Shopify going down for 20 minutes is a key opportunity to connect with your clients and let them know you are on top of their account. Don't suck at communication.

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Colby Flood

@Colby__Flood

1 year

What Facebook ad campaign structures are working going into BFCM? @binghott shares his general strategy for media buying in 2023. What strategies do you see working in your account?

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Colby Flood

@Colby__Flood

10 months

Software isn't just a service anymore. The Shopify apps you choose should help your company remain lean. Shopify Apps to look out for in 2024 @KnoCommerce - Post-Purchase Surveys @amped_io - Popups @Sendlane - Email/SMS @Digioh - Product Quizzes

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Colby Flood

@Colby__Flood

9 months

10 days into 2024 and I’ve referenced the “Make ugly ads” hat on two client calls. I’ve found it’s a great way to talk through initial creative conversations with clients. 10/10 would recommend putting one in your workspace background. @binghott

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Colby Flood

@Colby__Flood

11 months

My jams

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Colby Flood

@Colby__Flood

11 months

Drive Sales -> Listen to your customers -> Improve your product, offer, and messaging Rinse, repeat and eventually you have a thriving business and the beginnings of a brand with raving fans.

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Colby Flood

@Colby__Flood

1 year

Remember when agencies lead gen funnels used selfies with Gary V as ad creative and short novels for the ad copy?

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Colby Flood

@Colby__Flood

1 year

Don’t rely on your paid ads agency or contractor to plan your entire BFCM strategy.

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Colby Flood

@Colby__Flood

1 year

Kicking off day one of Commerce RoundTable

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Colby Flood

@Colby__Flood

1 year

What does a Creative Strategist need to know to be successful? @SarahLevinger shared her thoughts on the one thing every strategist should be able to do.

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Colby Flood

@Colby__Flood

6 months

Am I the only one reading these Temu DTC tweets in a Trump voice? "They launched 8,000 campaigns, awful ads, horrible. They need to be stopped. They're taking up all our ad space; CPMs are horrible."

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Colby Flood

@Colby__Flood

9 months

Travel hack: put an AirTag in your checked bags

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Colby Flood

@Colby__Flood

1 year

Recorded an episode of the podcast with @SarahLevinger yesterday about the current state of creative strategy and the DTC industry. It will be live in two weeks!

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Colby Flood

@Colby__Flood

7 months

One of the funniest founder videos I’ve seen 😂

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Colby Flood

@Colby__Flood

1 year

Apple: We shot this entire commercial with an iPhone.

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Colby Flood

@Colby__Flood

11 months

In a recent conversation, @Kelley7Thornton shared the three fundamental building blocks he believes to be essential for all DTC brands. They lead with a very clear vision. They hire the best people. They give their people the freedom and tools to be their best.

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Colby Flood

@Colby__Flood

10 months

Still trying to figure out how you skate backwards.

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Colby Flood

@Colby__Flood

5 months

Want to learn @SarahLevinger ’s unique approach to campaign testing? Rather than testing sales, offers, or angles, she tests based on emotions. Why? Watch this clip from the #MarketingMindset podcast to find out, and stay tuned for the full episode coming on Thursday!

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Colby Flood

@Colby__Flood

11 months

🚩 5 Red Flags When Hiring an Agency 🧵

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Colby Flood

@Colby__Flood

1 year

Are rigid brand guidelines hurting your paid media performance? In this week's episode of the Marketing Mindset Podcast, a legend in the DTC space, @binghott , introduces the idea of "Ugly Ads" for Facebook paid media and why he feels every marketer should break free from rigid

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Colby Flood

@Colby__Flood

6 months

If we are being honest, there’s times marketing campaigns have amazing results and we have zero idea what caused it. I’m a huge advocate for proactive planning but sometimes you learn as you go.

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Colby Flood

@Colby__Flood

1 year

In NYC this week for the @Adweek CommerceWeek event.

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Colby Flood

@Colby__Flood

9 months

What the heck are those 🤨

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Colby Flood

@Colby__Flood

5 months

My current read. Founding Sales by @Kazanjy

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Colby Flood

@Colby__Flood

5 months

How did they know I’m cold rn. Take my money

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Colby Flood

@Colby__Flood

5 months

Nobody knows what they're doing when they first get started. Ideas form and evolve as we work on them. We're all figuring it out as we go. Getting started is the important part.

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Colby Flood

@Colby__Flood

5 months

I got @SarahLevinger to share her best tips for making client onboarding smoother, aligning your marketing messages with your target audience's psychological needs, and much more. Check out the full episode on Spotify -

How to Use Customer Psychology with Sarah Levinger

Marketing Mindset Podcast · Episode

open.spotify.com

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Colby Flood

@Colby__Flood

11 months

Hot take: If a due date indicates when you start something, you’ll have a slim chance of getting promoted and an even slimmer chance of working for yourself.

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Colby Flood

@Colby__Flood

10 months

Brighter Click is looking to hire a full-time direct response copywriter. DM me if you're interested!

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Colby Flood

@Colby__Flood

10 months

2024 will be a year eComm brands realize they should expect more from Shopify apps. Here's my 3-step process for selecting an app. 👇 p.s. I added a list of Shopify that provide support for migration/setup, strategy, or both.

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Colby Flood

@Colby__Flood

10 months

🚩 5 Potential Red Flags When Hiring an Agency - Agencies That Handle All Services - Project Managers As Your Point of Contact - Guaranteed Results - Initial Long-term Contracts - Non-disparagement Clauses

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Colby Flood

@Colby__Flood

6 months

Panera is expensive hospital food.

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Colby Flood

@Colby__Flood

6 months

Today's FB marketplace finds...

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Colby Flood

@Colby__Flood

1 year

How can you create marketing content that looks and sounds like the content your audience wants to engage with? @binghott shared a great idea of creating organic social accounts to follow pages relevant to the niches you work in to understand the content your audience consumes.

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Colby Flood

@Colby__Flood

10 months

How do you hire an agency for a service you have 0 experience in? @growinggray

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Colby Flood

@Colby__Flood

5 months

Having trouble getting connected with decision-makers? Try forming partnerships with the fractional consultant for that role. They make decisions for more brands per year than the in-house role does. CMO - Fractional CMO CFO - Fractional CFO

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Colby Flood

@Colby__Flood

7 months

Founder generated us vs. them video. Love it. Has anyone run ads similar?

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Colby Flood

@Colby__Flood

1 year

I honestly don't think I could operate a Windows computer at this point.

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Colby Flood

@Colby__Flood

9 months

@herrmanndigital Meta needs account-wide UTMs as an option.

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Colby Flood

@Colby__Flood

7 months

Bonus points if you're a Creative Strategist who shows me your @foreplay_co board during the interview process.

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Colby Flood

@Colby__Flood

1 year

Guys in the DTC Twitter community trying to figure out if Kim K's new Skims product drop is a good idea.

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Colby Flood

@Colby__Flood

7 months

Day one at @shoptalk

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Colby Flood

@Colby__Flood

9 months

In 2023, we received 8,739 job applications from graphic designers. Two things stuck out to me. 1. A majority aspire to become a creative director 2. <1% could tie their work to business objectives/growth Here's 5 things designers should learn to be in the top 1%. 🧵

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Colby Flood

@Colby__Flood

7 months

This is a fresh spin on running PR ads. Adding in a founders reaction to the coverage.

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Colby Flood

@Colby__Flood

11 months

The hiring process I use in my agency Post the job on LinkedIn, Indeed, and Upwork Send skill-based pre-interview form to everyone who applied Grade responses and invite them to a 15-minute interview Find 3-4 candidates for a 2-3 day paid trial project Hire the best fit

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Colby Flood

@Colby__Flood

1 year

Had to give the new @hoka shoes the run test. 10/10 they passed.

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Colby Flood

@Colby__Flood

9 months

I'm almost 30 and still don't know how to swallow a pill. Am I the only one in this boat?

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Colby Flood

@Colby__Flood

11 months

Please leave free Amazon gift cards for 30 min demos out of your 2024 SaaS sales strategy.

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Colby Flood

@Colby__Flood

1 year

@immarkwilliam @SarahLevinger @binghott @iamshackelford @andrewfoxwell @Jessie_Webtopia @PhilKiel

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Colby Flood

@Colby__Flood

8 months

Yesterday FB/IG were down, now LinkedIn is down. Is Twitter tomorrow?

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Colby Flood

@Colby__Flood

5 months

Raleigh, NC, will be one of the top DTC cities in the next 5 years.

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Colby Flood

@Colby__Flood

9 months

What's the easiest way to start learning to play the piano?

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Colby Flood

@Colby__Flood

5 months

A prospective client told me her current agency told her posting organic content on FB/IG negatively impacts CPC for paid ads. Are we just making up stuff at this point?

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Colby Flood

@Colby__Flood

1 year

When you audit an ad account and the current agency is running one campaign with one single ad, and this targeting. Only one direction this can go, and it's up.

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Colby Flood

@Colby__Flood

5 months

You are only as good as your team. Taking time to proactively recruit new team members is one of the biggest growth levers for any agency/business.

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Colby Flood

@Colby__Flood

5 months

Marketing hack: Ignore most marketing hacks.

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Colby Flood

@Colby__Flood

1 year

“To show our appreciation for your loyalty and support, our 40% off Black Friday deal has been automatically applied to your upcoming November subscription order!” Just saw this in a email for a monthly subscription I have. It would be great to see more brands do this!

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Colby Flood

@Colby__Flood

11 months

PSA: it’s not a “silent walk” if you film a TikTok of yourself taking the walk

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Colby Flood

@Colby__Flood

9 months

Talking to a prospective client today with a 2.74x ROA average for 2023. They are fed up with their current agency. Why? Communication. Results aren't everything in the client-brand relationship.

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Colby Flood

@Colby__Flood

6 months

What makes a great creative strategist? At Brighter Click, ours is involved in: ✅ Audience research & strategic planning ✅ Briefing ads ✅ Optimizing campaign performance We chat about what skills are a must-have for a strategist on this week’s podcast!

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Colby Flood

@Colby__Flood

11 months

One of the biggest start-up misconceptions: "We just need to figure out our messaging and audience and be done with it." Learning your customers' pain points and desires is an ongoing journey. Prioritize listening to your customers and adapting your messaging.

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Colby Flood

@Colby__Flood

9 months

DTC Twitter

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Colby Flood

@Colby__Flood

5 months

Stop boosting posts. Make better content.

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Colby Flood

@Colby__Flood

10 months

Look at your ad creative as the appointment setter and the website as the closer. Develop a framework to ensure your ad creatives and landing pages work together to convert customers.

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Colby Flood

@Colby__Flood

6 months

Utah's new NHL team name idea: Latter Day Skates What name should they consider?

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Colby Flood

@Colby__Flood

10 months

Marketing Agency (noun): A group of people using expertise at one thing to create results.

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Colby Flood

@Colby__Flood

5 months

PSA: clicking "Accept all cookies" on @CrumblCookies website doesn't give you any free cookies ☹️

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Colby Flood

@Colby__Flood

5 months

Fun fact of the day: The term podcast is a combination of iPod and broadcast.

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Colby Flood

@Colby__Flood

11 months

Simple eCommerce growth tip: If you want to improve your ad performance, talk to your customers. If you want to improve your website conversion rate, talk to your customers. If you want to improve AOV or LTV, talk to your customers. In summary, talk to your customers.

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Colby Flood

@Colby__Flood

1 year

Can we bring Vine back?

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Colby Flood

@Colby__Flood

8 months

Klaviyo launches agency services.

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Colby Flood

@Colby__Flood

7 months

Me: My post barely got any likes, must’ve been a bad one. Also me: Scrolls IG for 30 minutes and doesn’t like a single post.

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Colby Flood

@Colby__Flood

11 months

Is UGC dead? In a recent conversation with @DanilSalukov , we discussed the UGC briefing process, balancing branding and platform native content, understanding fair pricing for content, and whether UGC is dead. @iamshackelford 👀

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