Craig Miller @craigmillr Twitter profile

Last Seen Profiles

@lumendatabase

@beatmanbam1k

@CRkdepGgjR17986

@vanteslvr

@zoty22

@ftnbdllh3

@MoveNerdAI

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@JOKER_1669

@AtlasFC_en

@stwmaniax

@SHLsuperior

@bokeplokalmalam

@stwmaniax

@bb1232222

@bokeplokalmalam

@feelkoplo

@a_taku04

@softball_usj

@BacElder62095

@prcttygur

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@Kotsuo_gt

@Jon_RK1

@kththv__

@ThroatWhisper

@meLon_amn

@RenfrGeorgi

@NooBullshittt

@tamakitos

@HaydeeSony89208

@BiharInfraTales

@rolypoly97

@btynhly130689

@leba_nagone

@XWS_Official

Craig Miller

@craigmillr

3 years

This is ⁦⁦ @SabiVM ⁩. She spent the entire day cold-calling businesses in Toronto’s at-risk Rexdale area to let them know about a local popup clinic and encourage them to get their employees vaccinated. #mywifeismyhero

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Craig Miller

@craigmillr

4 years

After nearly a decade at Shopify, it’s time for me to take on a new challenge. This has been the ride of a lifetime, helping to grow a small startup into one of the most iconic tech companies of our time. I’ll continue to cheer the team on from the sidelines, now as its #1 fan.

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Craig Miller

@craigmillr

4 years

Hours away from launching one of Shopify’s most significant products ever. Any guesses?

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Craig Miller

@craigmillr

3 years

Two years ago, a Canada-wide hotline that helped answer questions from pregnant and new parents on medicine safety was abruptly shut down. It had been receiving 200 calls a day, and had helped nearly a million parents. Going forward, those questions would go un-answered… (1/3)

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Craig Miller

@craigmillr

3 years

Today, The Vohra Miller Foundation has committed $5-million to launch First Exposure, a helpline and site for evidence-based information on medications and other substances in pregnancy & lactation. We’ve partnered with @UofT_dlsph and will be launching soon.

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Craig Miller

@craigmillr

7 years

It took Shopify six years (2006-2012) to hit its first billion in GMV. The most recent billion happened in four days.

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Craig Miller

@craigmillr

3 years

In the last month, 2,885 Canadians died from COVID. In the US, 3,895 died *yesterday*. Sad we’ve all become desensitized to all that death, and instead so many are pushing for “freedom” (like no more lockdowns, no masking, …) COVID isn’t over, even though we all want it to be

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Craig Miller

@craigmillr

4 years

Some new Shopify stats that we’re sharing today: (1) Everyone is finally getting online: new stores created on Shopify grew 62% between March 13 and April 24, compared to the prior six weeks.

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Craig Miller

@craigmillr

4 years

I have zero interest in joining ‘the next Shopify’. But I do have lots of interest in helping create ten more of them... Canada should have more than one big tech success story each decade.

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Craig Miller

@craigmillr

4 years

Excited to work with Google to get all Shopify merchants on Google Shopping for FREE. Coming to the US by the end of this month.

It’s now free to sell on Google

It’s now free to sell on Google Shopping. We’re partnering with PayPal and Shopify to help businesses of all sizes reach customers online.

blog.google

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Craig Miller

@craigmillr

3 years

Several bad takes and inaccuracies in this thread, and it’s been widely shared so figured I’d try to correct some. Broader lesson: It’s a bad idea for a third party company to build something that *most users* on the platform need.

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Craig Miller

@craigmillr

4 years

Happy to see that @Shopify has done the right thing and has taken down Trump’s online store.

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Craig Miller

@craigmillr

4 years

Just released a set of checkout and order management improvements for better in-store & curbside pickup. Free update, available on all Shopify plans today. More updates soon.

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Craig Miller

@craigmillr

3 years

Saw this in my feed today and I have to say, it’s disappointing to see tech leaders both write and believe so many falsehoods about what happened in Canada. This wasn’t “a peaceful protest”, “martial law” wasn’t imposed, governments freeze money from criminal orgs often, etc.

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Craig Miller

@craigmillr

4 years

The fall of great companies is all about the people. Early hires want to make the company great. Late hires want to work for a great company. Don’t stop bringing in early hires, regardless of how big your company gets.

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Craig Miller

@craigmillr

7 years

In the six years I’ve run marketing at Shopify we’ve received a grand total of zero awards about our work. I’m very proud of this fact.

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Craig Miller

@craigmillr

4 years

Introducing @Shop , the best way to shop, pay and track orders all from your phone. It’s completely free, and in the App Store right now.

Shop | The most amazing way to shop online

Shop from top brands, earn exclusive rewards, and track your packages all in one place. Now available on iOS, Android, and web.

shop.app

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Craig Miller

@craigmillr

3 years

More than the entire population of San Francisco has now died from COVID in the US, but it seems like many tech influencers (who I used to respect) think their top priority should be defending a podcast that encouraged young people not to get vaccinated. Redic.

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Craig Miller

@craigmillr

3 years

By the way, she isn’t part of a government program or an organization that has been tasked to do this. She just a person on a mission, trying to make a difference.

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Craig Miller

@craigmillr

3 years

So happy to see @SabiVM being recognized for all her hard work on the front page of today’s @TorontoStar : VACCINE HEROES: 20 people who took on the biggest job of the pandemic and helped Ontario get its shots

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Craig Miller

@craigmillr

4 years

Thanks for all the love and support over the past week, it means the world to me. A few have asked what’s next, and the answer is simply: I don’t know. But figuring it out will be half the fun.

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Craig Miller

@craigmillr

5 years

Early in my time at Shopify one of our board members would frequently ask me “how big is Shopify’s market?” Without fail, I’d annoy him by saying “how big do you want us to make it?” #Shopify1Million 📈

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Craig Miller

@craigmillr

7 years

"Toronto added 22,500 new tech jobs in 2016, compared to 5,370 for NYC and 11,540 for SFO" cc @JohnTory

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Craig Miller

@craigmillr

3 years

It’s official.. tomorrow morning, Friday December 2nd at 9:30am EST, the Prime Minister of Canada @JustinTrudeau will be joining @SabiVM to answer parents questions about vaccines. Be sure to follow her Twitter account for a link to the livestream!

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Craig Miller

@craigmillr

7 years

"I'm a big fan of Shopify," said Tim Cook. "I love the fact that their focus is on democratizing technology for entrepreneurs that are largely artisans and bringing their products to market so that these merchants can focus on what they are great at." via

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Craig Miller

@craigmillr

7 years

Keep seeing articles that try to reverse engineer Shopify's growth. If you really want to know what our secrets are, come work for us. 🚀

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Craig Miller

@craigmillr

6 years

The secret’s out.. Shopify is making a massive, half billion dollar investment in our Toronto office with the hopes of hiring thousands more in the coming years.

The Globe and Mail

@globeandmail

6 years

Shopify will invest up to $500-million in new Toronto office @GlobeTechnology

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Craig Miller

@craigmillr

6 years

Hey Mahmoud, I’m sorry to read about what happened at your school.. If you want someone to talk to your school staff and explain Shopify, let me know. 20 years ago I ran my own internet businesses while at school too. Don’t give up!! You never know where they will lead you 🚀

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Craig Miller

@craigmillr

3 years

I should probably clarify this as it’s causing a bit of a stir: As the CMO for Shopify and Kijiji, two iconic brands, I spent very little time & money (read $0) on brand or brand marketing. Instead, I focused on digital, attributable, direct marketing. Get people to the product.

Brent Stirling

@Brentertainer

3 years

@AmritaGurney @AmritaMathur @kamilrextin My absolute favourite quote is "brand is what happens when people don't click" - @craigmillr I think brand is in place a lot of times because other parts of a marketing org don't consider it or think it's important. Hire well and you might not need a brand team at all.

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Craig Miller

@craigmillr

3 years

Company success > marketing awards

Faisal Siddiqui

@faisaldontbunt

3 years

@craigmillr Interesting. You mean the Strategy Magazine ROI award we won? Next time please come with facts. Cool?

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Craig Miller

@craigmillr

5 years

Launched early this morning, the new Point of Sale hardware kit from @Shopify is just stunning.

POS Hardware for Business - Shopify

Shopify POS Hardware for any business size, made for selling in store and at events. Get portable card readers, complete POS systems, and POS accessories.

www.shopify.com

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Craig Miller

@craigmillr

4 years

Some have DM’ed and asked what I’m advising and investing in. So far, three themes have emerged: - fighting climate change - helping Canadian startups - creating more entrepreneurs Bonus when there’s a combination of those themes.

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Craig Miller

@craigmillr

4 years

I’ve been doing a bit of angel/early stage investing and advising over the past few months, and am incredibly inspired by the big, important problems people are trying to solve. It may be dark outside today, but the future is bright.

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Craig Miller

@craigmillr

7 years

Today we're launching Live View, a real-time view of traffic, sales and other data on your Shopify store. It's available free to all merchants on all plans, on both mobile and web. Happy Black Friday/Cyber Monday from all of us at Shopify.

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Craig Miller

@craigmillr

5 years

Shopify sites rank better on Google because we “do things technically correct,” not based on any special preference in their algorithm. A nice compliment to the teams that have worked on our many unadvertised SEO features over the years.

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Craig Miller

@craigmillr

3 years

. @SabiVM , having worked at the prior service while studying at university, was absolutely gutted. But within days, that feeling turned into action, and she started making plans for an alternative service... (2/3)

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Craig Miller

@craigmillr

7 years

The cost to create products, both physical & digital, is approaching zero. Inversely, the cost to acquire attention is approaching infinity.

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Craig Miller

@craigmillr

6 years

This week we’ve invited everyone from Shopify’s technical disciplines (Eng, UX, PM, data, ... nearly 1K people) to Toronto to focus on improving their craft. Presentations, workshops, panels, networking... Forget housecleaning, these are real the perks of working here.

Harvard Business Review

@HarvardBiz

6 years

Most people don’t include “learning potential” as one of the key criteria when they choose their job, but they should

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Craig Miller

@craigmillr

4 years

When talking to Canadian founders it often seems like my biggest contribution is telling them they aren’t wrong to focus on growth (vs being profitable). Seem common advice in this country is to think small? If you have a shot at winning a market, please, please, please take it.

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Craig Miller

@craigmillr

6 years

Small update; big impact.

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Craig Miller

@craigmillr

6 years

Hundreds of Shopify employees have joined together to donate over $40,000 to the #TorontoStrong fund in support of all those affected by Monday's attack. Toronto always has Toronto’s back.

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Craig Miller

@craigmillr

4 years

Today we’re launching the Tap & Chip reader in Canada. Now retail stores with Shopify POS can also accept contactless credit cards and Interac Flash. Just $39 with free shipping.

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Craig Miller

@craigmillr

6 years

New @Shopify feature: you can now buy & email pre-paid return labels.

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Craig Miller

@craigmillr

4 years

My friend @SharkawyMD shares some deeply personal, heartbreaking stories from working in the COVID ward. A long read, but a must read. Please, please, please just stay home and wait for your turn to get the vaccine.

"I lost three patients in 36 hours": a memoir from the Covid ward at TGH - Toronto Life

"I’m often the only person my patients see, touch or talk to for weeks at a time. We develop real friendships, and that makes it all the more devastating when they die"

torontolife.com

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Craig Miller

@craigmillr

4 years

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Craig Miller

@craigmillr

4 years

(3) Retailers are resilient: GMV through the point-of-sale channel declined by 71% between Mar 13, and Apr 24, relative to the comparable 6 week period prior, BUT retail merchants managed to replace 94% of lost GMV with online sales over the same period.

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Craig Miller

@craigmillr

7 years

Shopify apps are bigger than competing platforms.

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Craig Miller

@craigmillr

3 years

I talked with @BrandonMChu on his Black Box of PM podcast about my career in product and marketing, being the CPO & CMO of Shopify, and much more. Check out the full podcast on Spotify or YouTube. Teaser below:

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Craig Miller

@craigmillr

4 years

I’ve said it many times, but I’ll say it once more: The future needs more entrepreneurs. The future needs more Shopify. 🚀

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Craig Miller

@craigmillr

4 years

Had some amazing times at 80 Spadina, with some really amazing friends. Best of luck to the new occupants and sorry about the un-level floors cc: @Wealthsimple @mkatchen

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Craig Miller

@craigmillr

4 years

I’m wise enough about social media to know that talking about the cover of yesterday’s dangerous and vile Toronto Sun could incidentally give them more publicity, which is what they want. But should any of us really be surprised that they published it in the first place?

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Craig Miller

@craigmillr

6 years

Multi-location inventory, one of the most requested features of all time for Shopify and Shopify POS, was just released to all merchants. 🎉 🚀

Shopify

@Shopify

6 years

Inventory and order management just got simpler.

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Craig Miller

@craigmillr

8 years

Final design approved.. just 2 weeks from launching this new product at Shopify's Unite conference #bethereorbesquare

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Craig Miller

@craigmillr

3 years

Those in tech have done well during the past year, but so many others have not. So happy to see many friends and former colleagues being so charitable in 2021. Especially huge shout-out to @tobi + @FionaMcK for their $26M donation to supporting children hospitals in Canada!

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Craig Miller

@craigmillr

4 years

“We looked at 10K of the largest Shopify merchants with Shop Pay enabled and compared checkout conversion between Shop Pay and regular checkout used by buyers. Our study showed that checkouts going through Shop Pay have an average checkout-to-order rate of 1.72x times higher.”

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Craig Miller

@craigmillr

7 years

Thanks for the kind words friends, but we went public in 2015. #SHOPnotSPOT

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Craig Miller

@craigmillr

7 years

“Shopify isn’t just a once-in-a-generation Canadian story—it might be a once-in-a-generation global story”

The Canadian tech startups that could be the next billion-dollar breakouts

Canada’s start-up scene has some red-hot companies. Is a billion-dollar firm coming this year?

macleans.ca

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Craig Miller

@craigmillr

8 years

Today Shopify launches Burst, a free stock photography site to help your website look better and more professional.

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Craig Miller

@craigmillr

7 years

We’re working with companies like Snapchat and Nike to make ecommerce less about commodity and more about *experience*. #poweredbyShopify

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Craig Miller

@craigmillr

4 years

Feel like this aged well. Offer still open

Craig Miller

@craigmillr

7 years

Keep seeing articles that try to reverse engineer Shopify's growth. If you really want to know what our secrets are, come work for us. 🚀

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Craig Miller

@craigmillr

7 years

Survey of the top employer brands (according to @Hired_HQ ) puts Shopify at #3 :

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Craig Miller

@craigmillr

3 years

It was *supposed* to be a joke.

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Craig Miller

@craigmillr

3 years

Managing a high growth startup is really hard and unnatural. I used to got a lot of comfort from this excerpt found in a book about Google’s early days.

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Craig Miller

@craigmillr

7 years

Canadians using Shopify now get paid faster. We reduced the Shopify Payments hold time to 3 business days from over a week. 💰💨

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Craig Miller

@craigmillr

4 years

We just released the all-new Shopify POS, completely redesigned for modern retail stores. Bonus: the Pro version is completely free until October 31.

Point of Sale (POS) for Business

Shopify Point of Sale integrates everything to run your retail business, from inventory management to checkout. Start your free trial with Shopify POS today.

www.shopify.com

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Craig Miller

@craigmillr

8 years

Oh yeah, we also opened a 2nd Shopify office in Toronto today. We're now 300+ in the GTA, and looking to hire more!

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Craig Miller

@craigmillr

3 years

@theryanking I guess you didn’t understand what I wrote. Some advice: re-read my thread and reconsider that your failures may be your failures, and not someone else’s.

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Craig Miller

@craigmillr

4 years

We just added the option to accept tips during checkout in Shopify. Support your team, or use it to raise funds for charity. How to enable:

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Craig Miller

@craigmillr

3 years

If you want to build an iconic brand, it has little to do with the marketing team. It’s all about the mission of the company and its culture. Get that pointed in the right direction and you won’t need to waste marketing time/money on brand. It will be bleeding out of every pore.

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Craig Miller

@craigmillr

4 years

Latest on Shopify’s investments in technologies and companies that permanently remove carbon from the atmosphere.

Fighting for the Future: Shopify Invests $5M in Breakthrough Sustainability Technologies

One year ago, we launched Shopify’s Sustainability Fund, our commitment to invest a minimum of $5 million annually into the most promising...

www.shopify.com

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Craig Miller

@craigmillr

3 years

Wasn’t this the guy who also banned politics at work?

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Craig Miller

@craigmillr

7 years

That’s okay, Canada is proudly Shopify’s headquarters. 🇨🇦

BetaKit

@BetaKit

7 years

Report: Canadian cities fail to make top 10 for #AmazonHQ2

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Craig Miller

@craigmillr

3 years

Before it launched, I was so bullish about the prospects of @Shop that I proposed it take over Shopify’s iconic green shopping bag, and that Shopify would get a new logo. Actually, I’m still this bullish!

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Craig Miller

@craigmillr

3 years

Looking for 50-60 people to launch a three week denial of service attack to peacefully block everyone’s access to a website I’m protesting. Don’t worry, I’ll supply the bouncy castles and flags.

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Craig Miller

@craigmillr

4 years

A big thank you to @tobi for taking a chance on an engineer to run the marketing team remotely, back in 2011. And for his trust in taking on the responsibility of the Shopify product a few years later. I’ve learned a lot from you; keep pushing, caring & obsessing over details.

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Craig Miller

@craigmillr

4 years

Once we re-emerge from our homes, I think we’ll all finally grasp the havoc and destruction from this past year. The needless death, mass unemployment & closing of local businesses, and the incredibly unfair impact on women, racialized, and those that were already struggling...

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Craig Miller

@craigmillr

3 years

Work can’t be your everything, and it honestly doesn’t want it to be. I think Ashley’s tweet below will turn out to be one of the most important concepts this decade. Consider it, then start doing it.

Ashley Mayer

@ashleymayer

3 years

One interesting exercise is to unbundle everything you might get (or want) from a full-time job (purpose, camaraderie, structure, learning, status, cash flow, equity, etc) and consider how you might arrange your life to find them elsewhere.

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Craig Miller

@craigmillr

7 years

Why I work at Shopify:

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Craig Miller

@craigmillr

7 years

For those keeping score: ✅ Amazon ✅ eBay ✅ Facebook+Instagram+Messenger ✅ Pinterest ✅ Wish ✅ Wanelo . . . (I need more than 140 characters)

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Craig Miller

@craigmillr

7 years

Some serious analytical firepower is now baked right into Shopify. More data = more sales. 📈💰

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Craig Miller

@craigmillr

7 years

I'm proud of a lot of the cool stuff we've built at Shopify, but even more proud of what we've killed. Here's the story behind one such decision.

Sunk Cost Sinks Ships

Product Management is in. More and more, you hear stories of making that one critical decision that took a product from 0 to 100; the…

medium.com

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Craig Miller

@craigmillr

8 years

At last year's #ShopifyUnite a lady was taking furious notes & asking many questions. Looked at their laptop and saw

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Craig Miller

@craigmillr

7 years

Dear @Nike , It's time to switch over to @Shopify + @getfrenzyapp . Seriously. Just do it.

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Craig Miller

@craigmillr

3 years

I could never understand why a CEO would rather prioritize Wall Street over their own team of humans. What ever happened to “our people are our greatest asset”?

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Craig Miller

@craigmillr

3 years

My advice to anyone building an application or business on a third-party platform is to build something niche. Build something that say 20% of users on the platform would find essential, but the rest of the customers wouldn’t care about.

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Craig Miller

@craigmillr

4 years

I’m really proud of the product team that is in place to take on the challenges of the next decade… some of the smartest, most driven, and humble human beings in the world. If you want to know the secret sauce of Shopify, they are it. Great products come from great teams.

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Craig Miller

@craigmillr

4 years

And thank you to the over 1,000,000 Shopify merchants that entrusted me and our product with their livelihood every day. The reason I worked so hard was you, your struggles, your triumphs, your stories… It’s truly the ambition that makes the entrepreneur.

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Craig Miller

@craigmillr

4 years

Increasingly convinced it’s no longer possible to profitably sell a single product online at scale. Auction models + VC cash have made online advertising far too expensive. The only way forward is subscription products and/or building a brand with multiple repeat purchases.

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Craig Miller

@craigmillr

4 years

Why isn’t the media talking about the sad state of the news in Canada? Oh right.

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Craig Miller

@craigmillr

2 years

The Vohra Miller Foundation continues to invest with the long-term vision of healthy children & families, and a stronger and more equitable healthcare system for everyone. Today we’re introducing First Exposure, a dream @SabiVM has been working on for years to turn into reality.

U of T Alumni

@uoftalumni

2 years

Thanks to the Vohra Miller Foundation ( @craigmillr & @SabiVM ), @UofT_dlsph is launching a groundbreaking network dedicated to maternal, reproductive & early child health. See how the First Exposure initiative will fill a crucial gap in family health care.

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Craig Miller

@craigmillr

4 years

Postscript: I worry that by saying ‘winning’ it implies you can or should be a jerk to others. One can be humble, human and decent, while also being hungry. I think during my time at Shopify we demonstrated this well.

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Craig Miller

@craigmillr

3 years

I was employee number four at Kijiji, there from 2006 until late 2011. Grew the site from launch to one of the top 10 most visited sites in Canada. Google Trends makes it seem like I did something right, wonder what happened after I left…

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Craig Miller

@craigmillr

4 years

The Toronto Sun, like most Canadian newspapers, is published by Postmedia. Who owns Postmedia? New Jersey-based Chatham Asset Management. They also own of the National Enquirer.

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Craig Miller

@craigmillr

4 years

I’ve gone through what Julie so perfectly describes below and let me tell you it’s rough. Too often we delegate the work of finding our identity, our voice, our community, our meaning to our job. It’s our fault for being so lazy, not the job’s. Time to think for and be yourself.

Julie Zhuo

@joulee

4 years

The hard-to-admit reason was this: my sense of identity was deeply tied to my job. I felt I *belonged* there. I had a great career there. I'd made many wonderful friends there. And so, it was terrifying to imagine: who would I be if I *didn't* work there? (2/10)

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Craig Miller

@craigmillr

3 years

Also really hope ⁦ @ecommerceaholic ⁩ posts another reaction video to the announcements at #ShopifyUnite this year.. these guys had me rolling on the floor laughing last year.

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Craig Miller

@craigmillr

5 years

Really excited about what we’re shipping at #ShopifyUnite

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Craig Miller

@craigmillr

3 years

Know the bias: “Twitter has admitted its algorithm amplifies more tweets from rightwing politicians and news outlets than content from leftwing sources. The worst case was in Canada, where Conservatives tweets were amplified by 167% (vs Liberal by 43%)

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Craig Miller

@craigmillr

3 years

@theryanking Respectfully, you didn’t invent a ‘one click’ checkout. I was Shopify’s Chief Product Officer at the time and I had never heard of (or seen) Bolt’s product.

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Craig Miller

@craigmillr

3 years

Nice to see so many of my old friends from Shopify that are out there helping to fund and advise startups, or better yet, running their own new companies.

TechCrunch

@TechCrunch

3 years

Shopify helps customers build online shops, but it's minting tech founders and investors, too by @cookie

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Craig Miller

@craigmillr

7 years

Coming soon to a @Shopify near you.

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