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Mark Yeramian Profile
Mark Yeramian

@yeramianm

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Building Shopify's first conversational UGC app with @moasthq #ecommerce #DTC

Remote
Joined August 2010
Don't wanna be here? Send us removal request.
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@yeramianm
Mark Yeramian
5 months
Shopify app approved! Let's gooo
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@yeramianm
Mark Yeramian
3 months
This product page is wild. All I know is that this site is on Shopify. No idea how they did this.
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@yeramianm
Mark Yeramian
2 months
Why do successful e-commerce founders have their own newsletters and side hustles that they also try to monetize? If their store is so successful, you'd think they'd just want to re-invest all their time back in it. Not hating, genuinely curious.
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@yeramianm
Mark Yeramian
4 months
@archi_tradition Does Kotor, Montenegro count?
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@yeramianm
Mark Yeramian
3 months
Here's more on the website Upfront
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@yeramianm
Mark Yeramian
2 months
At the Shopify HQ in Montreal
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@yeramianm
Mark Yeramian
3 months
Urgently looking for a freelance web developer based in N.A. that is a killer at: - web components - vite - HTML / CSS / Javascript DM me if that's you or you know someone
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@yeramianm
Mark Yeramian
1 year
@lambruscov @Babytee224 @Culture_Crit This is Hallstatt, it’s also in Austria, about a 3 hour drive from Vienna and a popular day trip. So I wouldn’t say it has nothing to do with Vienna haha
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@yeramianm
Mark Yeramian
9 months
@TikTokInvestors I’ll stick with my syndicate of a million dudes doing $300 / year. Power in numbers 💪
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@yeramianm
Mark Yeramian
9 months
@VCBrags Asking a VC for feedback is like asking your ex why she broke up with you
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@yeramianm
Mark Yeramian
3 months
@connorjkeane @thecpgguy These are incredible. Creates a memorable shopping experience
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@yeramianm
Mark Yeramian
2 years
@noahkagan Shouldn’t that be celebrated? The company ownership was distributed and wealth was dispersed rather than only a handful of people getting ultra rich
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@yeramianm
Mark Yeramian
2 years
Looking for a Shopify app developer to build out our integration for @moasthq #hiring
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@yeramianm
Mark Yeramian
4 months
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@yeramianm
Mark Yeramian
3 months
@bojang quality, 3d mock, compression, design. More than just a video
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@yeramianm
Mark Yeramian
4 months
@andruyeung Google domains was actually solid until it got transferred to Squarespace :(
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@yeramianm
Mark Yeramian
6 years
@HarryStebbings Well said. Not every founder is privileged with networks primed for introductions
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@yeramianm
Mark Yeramian
6 years
@garrytan @ilan Well that perfectly sums up his point
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@yeramianm
Mark Yeramian
5 months
Shopify app submit day 🎉
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@yeramianm
Mark Yeramian
9 months
@TrungTPhan They deserve their own show for this
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@yeramianm
Mark Yeramian
1 month
E-commerce stores need to be more engaging. @kimurathomas is doing it right with his Shopify themes.
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@yeramianm
Mark Yeramian
2 months
Lots of different replies and reasonings here. To summarize: - "Entrepreneurial itch" to always build - Diversify project portfolio - Supplement income since e-comm margin is low - Easy monetization of network from building in public - Lead gen tool - Bored and looking for
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@yeramianm
Mark Yeramian
3 months
DM me if you're a Shopify brand and want to Beta the app store's first Conversational UGC app for free @moasthq
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@yeramianm
Mark Yeramian
2 months
Ok I was just sent Dupe ( @dupedotcom ) and this is exactly what I needed
@yeramianm
Mark Yeramian
2 months
$1B idea: Kayak for furniture shopping. Google lens is currently the best solution and it's brutal.
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@yeramianm
Mark Yeramian
3 months
Note to self. Never post a web developer job search on Twitter again
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@yeramianm
Mark Yeramian
4 months
I'll be the first to admit I use my company page to like my own posts on LinkedIn but this is next level patting yourself on the back 😂
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@yeramianm
Mark Yeramian
4 months
@KateBour Creating a false sense of urgency with "limited time offers" or "only a few left" messages when there is plenty of stock. Bombarding visitors with multiple pop-ups as soon as they land on a website, disrupting their experience.
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@yeramianm
Mark Yeramian
8 months
I'll be speaking at @CustomersAI Ad Universe Virtual summit on Feb 22nd! Lots of great speakers lined up including @larrykim @ezrafirestone and @iamshackelford Register for free here:
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@yeramianm
Mark Yeramian
3 months
@EcomBeckett Good to know!
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@yeramianm
Mark Yeramian
6 months
@VCBrags The AI generated photo of the steak is the cherry on top
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@yeramianm
Mark Yeramian
8 months
@advany With higher pricing too you're signaling to bigger companies that your product is for them and naturally smaller brands will stay away. I've seen brands try to cover a wide spectrum of customer size and it just leads to the problems you're describing.
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@yeramianm
Mark Yeramian
3 months
@JakubSzunyogh Yeah this is smart. Reminds me of this
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@yeramianm
Mark Yeramian
8 months
A digital lost and found? @thanksboomerang uses AI to match lost items with their owners by comparing photos and descriptions of lost items from both the finders and the seekers. Here's why DTC / ecommerce brands should pay attention to this tech
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@yeramianm
Mark Yeramian
2 months
Doesn’t it get exhausting trying to constantly engagement bait people on this platform?
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@yeramianm
Mark Yeramian
8 months
@JoshuaOgundu Bankers and lawyers when working on an acquisition
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@yeramianm
Mark Yeramian
2 months
Marketing channels for the official launch of our Shopify app next week: Organic: - Newsletter (~800 subs.) - Cold email - Social (LinkedIn + X) - Product Hunt Paid: - Shopify app store Anything I'm missing?
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@yeramianm
Mark Yeramian
6 months
From now on, any cold email I get that has a "reply to let me know you're not interested" instead of an unsubscribe link is getting marked as spam
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@yeramianm
Mark Yeramian
8 months
@VCBrags Andrew building solutions to his (and frankly most founders) most pertinent problems
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@yeramianm
Mark Yeramian
2 months
Trying to explain what the Shopify App Store is to my family
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@yeramianm
Mark Yeramian
16 days
It's crazy that Shopify app store ads don't have the ability to Phrase match keywords. Exact match is barely spending and broad match spent on tons of completely irrelevant searches
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@yeramianm
Mark Yeramian
2 months
We're live! Today we launch the @moasthq Shopify app. The app is the result of years of learnings and discoveries from working closely with DTC brands and helping them sell more products online. Truthfully, while the vision of what we were building was clear, we had a hard
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@yeramianm
Mark Yeramian
4 months
@helloitsolly Sorry but this has to be an engagement bait post. Unless you're spending a ton on customer acquisition, you should be operating at least at 70% margin. With $30k mrr that's a very nice salary for a 2-man business. Plus, it's more scalable than a "productized service" business
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@yeramianm
Mark Yeramian
1 month
We just added "profile likes" to our widgets! It’s a small tweak with big impact. Not only boosts engagement on Shopify sites but it helps you find content that really clicks with shoppers. Our dashboard now tracks the number of likes each piece of customer content receives.
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@yeramianm
Mark Yeramian
3 years
@DavidSpinks Vesting cliffs obviously have merit so what's the workout if you remove them
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@yeramianm
Mark Yeramian
3 months
@crowizard_stef Putting Deventer, Overijssel on the map!! haha
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@yeramianm
Mark Yeramian
2 months
literally within minutes of pushing our Shopify app live...is this what we're competing with in the app store?
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@yeramianm
Mark Yeramian
1 month
I've compiled a list of the top 3 worse subject lines for a cold email: 1. "Can we schedule a meeting?" 2. "Available for a call?" 3. "Quick call" Yes, I receive these emails on a daily basis and you probably do too.
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@yeramianm
Mark Yeramian
3 months
Liquid Death just doesn’t miss
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@yeramianm
Mark Yeramian
23 days
Bringing reviews to life 😍
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@yeramianm
Mark Yeramian
1 month
Yesterday, Shopify announced an exciting new partnership with YouTube, enabling seamless shopping directly within videos and live streams. This collaboration allows brands to tap into YouTube creators' engaged audiences, enhancing authenticity and driving sales with a
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@yeramianm
Mark Yeramian
4 months
I have no idea how Stripe gets to their sub LTV value...
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@yeramianm
Mark Yeramian
8 months
Running a @Coderbyte assessment for Shopify app developers from @Upwork and apparently 30% were detected to be cheating. In a way I admire them being resourceful.
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@yeramianm
Mark Yeramian
7 months
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@yeramianm
Mark Yeramian
2 months
A growing trend DTC brands should keep an eye on: underconsumption core. Instead of promoting the typical consumer-driven culture of buying more, these influencers are showcasing the benefits of purchasing less, reusing items, and being more intentional with their consumption.
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@yeramianm
Mark Yeramian
8 months
Newly launched Shopify app waitlist count: 6 Target: 300 Who wants to know when we drop??
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@yeramianm
Mark Yeramian
3 months
@_shauneng They crushed it
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@yeramianm
Mark Yeramian
3 months
P&G now sells a $14 "all-over" body deodorant (double their regular sticks). Gillette sells a $15 razor for "tricky areas" (vs. their $5 venus). This is now called 'Upflation' - the new retail trend that drives up prices for consumers.
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@yeramianm
Mark Yeramian
4 years
@barstoolsports Updated thoughts on Norm?
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@yeramianm
Mark Yeramian
8 months
It's crazy how for every Shopify app founder I talk to that has success with app store ads, another will say they had none. I feel like it's an important channel to scale downloads but can be difficult to get right.
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@yeramianm
Mark Yeramian
2 months
DTC giant Grove (NYSE: GROV) says they're switching to Shopify in order to: "to create opportunities for new customer enhancements, drive down costs for ongoing site maintenance, and better leverage industry best practices and innovations for future growth" 👀👀
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@yeramianm
Mark Yeramian
9 months
@Ben__Kruger The best is the online course gurus that sell $99 courses on how they made $100M drop shipping
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@yeramianm
Mark Yeramian
6 months
I can never get over clients asking for deep discounts on our software just like that. Next time it happens I'm going to go on their site and ask them for 60% off their products. People just think SaaS has no direct costs and it can be discounted to any arbitrary price.
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@yeramianm
Mark Yeramian
9 months
@pitdesi It has the most WeWorks of any city in the world. Perhaps a leading indicator🤔
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@yeramianm
Mark Yeramian
5 months
Should DTC brands diversify their sales channels?
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@yeramianm
Mark Yeramian
24 days
Just discovered @dtcpatterns . They put together mini case studies from the experiences of real purchases they make from top dtc brands. Great resource for brands to check out and refer to.
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@yeramianm
Mark Yeramian
6 years
Love this quote by Jeff Bezos: "Friends congratulate me after a quarterly-earnings announcement and say, 'Good job, great quarter,' and I'll say, 'Thank you, but that quarter was baked three years ago.' I'm working on a quarter that'll happen in 2021 right now."
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@yeramianm
Mark Yeramian
2 years
"Make something people want" - @ycombinator That's a loaded statement and incredibly tough to do. Personally, the last time I used a (SaaS) product I actually wanted was @MeetApollo . The rest feels more out of necessity.
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@yeramianm
Mark Yeramian
2 months
@dsmilansky Ha, I know a founder who's brand went bankrupt and turned around the next month and launched an agency claiming it was an "exit"
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@yeramianm
Mark Yeramian
1 year
@Cobylefko I noticed Granada was exceptional at creating these kind of spaces
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@yeramianm
Mark Yeramian
1 month
Readers .com announced they're transitioning their site to Shopify. I wonder why... 🤔🤣
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@yeramianm
Mark Yeramian
2 years
New campaign gets launched, 3 demos booked within hours >> @moasthq
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@yeramianm
Mark Yeramian
2 months
5% of Americans get excited when someone knocks at their door...why??
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@yeramianm
Mark Yeramian
4 months
@Shopify Testimonials on steroids
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@yeramianm
Mark Yeramian
7 months
At the Mexico City airport I get a taxi quote for 1,200 pesos. I pull up the address on Uber and it’s 200 pesos. And they wonder why no one trusts taxis or wants to use them.
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@yeramianm
Mark Yeramian
3 months
Luxury fashion is a scam. Milan prosecutors investigated supply chains of a dozen fashion brands, including a LVMH and Dior, over worker exploitation. Shockingly, Dior handbags cost €53 to make but sell for €2,600! They also found illegal conditions like extended hours and
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@yeramianm
Mark Yeramian
4 years
What the climate needs to avoid colapse is a contraction in humanity’s use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it’s not the laws of nature
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@yeramianm
Mark Yeramian
3 months
You may know Stanley as a company that sells tumblers and water mugs. But did you know they are one of the best brands in the world at driving collector behavior? A few insights on how they do it.
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@yeramianm
Mark Yeramian
4 months
Better affiliate program for Shopify apps @heymantle or @ShoffiHQ ?
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@yeramianm
Mark Yeramian
4 months
All I did was click 5 times in the order to show how to add our widget to a Shopify page and @visla_us spit out this video: (haven't set branding or anything). Pure magic
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@yeramianm
Mark Yeramian
4 months
@thesamparr Walter Isaacson on Elon or even Leonardo Da Vinci. Impossible not to feel incredibly motivated after those reads
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@yeramianm
Mark Yeramian
2 months
Judging from the inbound I've been getting lately, the fundraising drought seems to be over
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@yeramianm
Mark Yeramian
3 months
New York is undefeated.... Better yet, consultants are undefeated.
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@yeramianm
Mark Yeramian
1 month
I know that the red is technically the 1st organic position on the Shopify app store but naturally my eyes always gravitate to the green spots first.
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@yeramianm
Mark Yeramian
5 months
@Jason @bchesky It started off making sense with the up house, ferrari and x-men...you can rent out those iconic homes. But then they lost me as of Kevin Hart.
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@yeramianm
Mark Yeramian
2 years
June 2021 to March 2022 - 27+ Airbnbs across Europe and Mexico. Just got to Florence to start yet another summer of travels. What a privilege remote work is 🙏 I don't see how I can ever go back to staying in one place.
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@yeramianm
Mark Yeramian
3 years
Very excited to share this. Moast will change the way direct-to-consumer brands sell products online.
@moasthq
Moast
3 years
We're live🥳 Moast makes it possible for brands to get products in front of their customers wherever they're shopping from. This allows them to touch, feel, and interact with products before purchasing online.
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@yeramianm
Mark Yeramian
1 month
This has to be one of the best in-video ads I've ever seen. Especially for a creator's own merch. Most people skip through these in-video ads so creators have become better at making the ad fit within the context of the video. Popular travel steamers Yes Theory got someone from
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@yeramianm
Mark Yeramian
1 month
Would you drive traffic from a Reddit ad directly to your Shopify app listing or to your website? Of course I'm testing both but my thought is I don't mind the extra step of sending them to the website to really make sure they know what they're downloading.
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@yeramianm
Mark Yeramian
8 months
@forgebitz Being able to sell your startup concept to a technical co-founder is part of pitching and a good early sign for validation
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@yeramianm
Mark Yeramian
3 years
Love this new platform Senpai @joinSenpai . Have a startup related question but can't find the answer? Just type it in their search bar and get matched with dozens of experts on the topic. Well done 👏
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@yeramianm
Mark Yeramian
2 months
Wow! The FTC is implementing a new rule to ban fake reviews and deceptive testimonials in an effort to crack down on misleading advertising practices. This is going to put some brands on edge 👀👀
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@yeramianm
Mark Yeramian
4 months
These are the 6 WORST products to sell online according to @SeanEcom (founder of @ridgewallet )
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@yeramianm
Mark Yeramian
8 months
Storytelling gold Picture this: heartwarming stories of lost items returned, all thanks to your brand's savvy AI use. Marketing gold!
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@yeramianm
Mark Yeramian
4 months
So developers hate working on testing and QA eh 🤔
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@yeramianm
Mark Yeramian
7 months
We're getting so close to launching Shopify's first conversational UGC app I can feel the excitement🥳
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@yeramianm
Mark Yeramian
8 months
This is a trend to keep an eye on: DTC brands are more and more putting their ad dollars into traditional TV over digital. @Rockerbox is reporting a 15% increase in TV spend over the last year alone. Digital channels are becoming too crowded while CAC is going way up
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@yeramianm
Mark Yeramian
7 months
Authenticator apps stress the hell outta me. Gotta get that number in quick before it changes 😓
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@yeramianm
Mark Yeramian
8 years
Hey @fhoro , the BNN morning newsletter sucks since you stopped writing it! Are you writing another?
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