Olly Profile Banner
Olly Profile
Olly

@helloitsolly

18,870
Followers
939
Following
2,808
Media
20,245
Statuses

Bootstrapping with @euboid and roasting landing pages with .

London, England
Joined July 2008
Don't wanna be here? Send us removal request.
Pinned Tweet
@helloitsolly
Olly
6 days
We're hiring for a contract design engineer at @SenjaHQ We need someone to help our customers with new, powerful ways to share their customers' testimonials Job description in reply Please RT for reach #buildinpublic 🙏
6
5
22
@helloitsolly
Olly
4 years
Female freelancers please increase your day rates. Hiring 6 freelance positions last few days. Men are consistently asking for double their female counterparts - same experience, previous work, career milestones. You’re worth it.
175
7K
30K
@helloitsolly
Olly
4 months
Does Therapist AI have more empathy than its founder?
Tweet media one
93
16
1K
@helloitsolly
Olly
1 year
I’ve roasted 850 landing pages in 2.5 years Here are the 15 most common mistakes and how to fix them 👇🏾
45
154
1K
@helloitsolly
Olly
4 years
This is an over-simplification of a complex problem underpinned by broader systemic issues. But I was compelled to write it because the disparity between the rates is huge. An example: Female marketing lead asking for £375/day and male marketing lead asking for £795/day.
10
137
1K
@helloitsolly
Olly
3 years
I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗 Here's 16 ideas to increase your landing page conversion:
33
148
1K
@helloitsolly
Olly
5 months
You have to be kidding @Zoom
144
70
1K
@helloitsolly
Olly
4 years
For those asking about how I have approached this personally: I had been fearful that telling a female freelancer to charge more might be considered intrusive or patronising. I *have* done it, but rarely. Now I will do it every time.
18
39
803
@helloitsolly
Olly
4 years
I made a public @NotionHQ board with 100 ideas for your startup's first 100 users 💪🚀
8
96
647
@helloitsolly
Olly
4 years
FYI this is my experience hiring in tech - UX, affiliate management, marketing lead, designers. And for transparency, I am an expert marketer and I bill £100 - £150 an hour.
2
42
635
@helloitsolly
Olly
11 months
Me: travelling the world and building a startup at 18 is a privilege not everyone can afford Levels: *block*
Tweet media one
Tweet media two
88
19
582
@helloitsolly
Olly
2 years
I quit my $8000/month freelance client to work full-time on my $500 MRR SaaS project. Ask me anything, or just call me an idiot.
109
23
533
@helloitsolly
Olly
3 months
I'm burnt out and stepping back This post gets extremely personal Skip it if you're only here for hot takes I've been operating and growing Senja without a meaningful break for 2 years On top of this, 6 months ago I decided to nomad my way through Latin America, and start
113
5
534
@helloitsolly
Olly
4 months
A freelancer just asked us for a $5,000 sign on bonus
Tweet media one
147
1
522
@helloitsolly
Olly
6 months
We friggin did it! $20,000 MRR and almost 900 paying customers Our little SaaS is growing up 😭 #buildinpublic
Tweet media one
61
5
446
@helloitsolly
Olly
1 year
Want to make $1.3 million a year like Brett from DesignJoy? It's actually easy. Charge your clients $1100/hour for around 4.5 hours design work a month, and call it unlimited.
Tweet media one
Tweet media two
69
17
434
@helloitsolly
Olly
1 year
I promised to share the good and bad with #buildinpublic Here's the bad
Tweet media one
99
18
429
@helloitsolly
Olly
3 months
"You're the marketing co-founder? So, what exactly do you do?" #buildinpublic
Tweet media one
53
15
390
@helloitsolly
Olly
1 year
OMFG we just passed $7,000MRR at I screamed. We are SO CLOSE to our ramen goal of $7,500. That holiday I promised myself is looking closer. I cannot believe it. Thank you every single #buildinpublic person who has supported us. This is wild.
Tweet media one
65
14
384
@helloitsolly
Olly
1 month
Loom is a $1,000,000,000 product with the execution of a solo founder side-hustle
38
10
380
@helloitsolly
Olly
4 years
Share your freelance discipline, experience and day rate with tag #opendayrate I’ll start #opendayrate , digital marketing lead and strategy, 18 years, £700
9
27
359
@helloitsolly
Olly
10 months
Out bootstrapped SaaS just hit $13,000 MRR Affiliates have been an incredible marketing channel for us Here's what you need to know #buildinpublic
17
18
359
@helloitsolly
Olly
3 months
Sometimes I wonder if building a SaaS was a mistake My productised service was a cash cow More than $100,000 a year 90% profit, working only a few days a week, and travelling the world And that's without any meaningful activity to market + scale it It was a great idea that
116
7
356
@helloitsolly
Olly
2 years
GA4 isn't just horrible It's absolute dog shit Every single function is more complicated than it needs to be It's the type of product that makes you want to scream, force your laptop shut, and start a new life working on a farm
57
25
340
@helloitsolly
Olly
2 months
I sold my side project for $10,000! ✨🎉 Yep First 100 Users is officially sold In less than 24 hours, and on X Some more notes in the follow-up tweets ⬇️ #buildinpublic
Tweet media one
59
8
340
@helloitsolly
Olly
3 months
$30,000 MRR Thirty friggin thousand MRR I seriously cannot believe it 😭 #buildinpublic
Tweet media one
50
5
335
@helloitsolly
Olly
2 years
The best ever post on LinkedIn? "If Spotify playlist was a typical cold email" 😂
Tweet media one
9
41
325
@helloitsolly
Olly
2 years
I have now personally roasted 800 SaaS landing pages ✨ Reply with your landing page and I'll suggest fixes to improve conversion ✅
217
16
315
@helloitsolly
Olly
8 months
Remove the generic illustration from your landing page They don't support your copy or help your visitor Increase clarity and conversions with one of these instead 1/ The annotated visual
Tweet media one
20
20
315
@helloitsolly
Olly
1 year
We did it! We actually did it! After 14 months of stress, laughs, doubts, debts and frustration, our SaaS has hit RAMEN PROFITABILITY 🍜 $7500 MRR. We worked SO HARD for this and it feels amazing. Senja is now a profitable business. Thanks to everyone
Tweet media one
56
5
298
@helloitsolly
Olly
10 months
So much stress in the last week Had no idea we passed $15,000 MRR for our SaaS!! #buildinpublic
Tweet media one
49
4
287
@helloitsolly
Olly
11 months
Our new SaaS pricing page breaks all the rules I shared it with #buildinpublic crowd and almost everyone hated it We've been testing it All signs point to a significant increase in conversion Will share numbers soon Here's the page:
Tweet media one
38
9
284
@helloitsolly
Olly
4 months
Time to get real MRR is revenue not profit We're closing in on $30,000 MRR at @SenjaHQ and we're really happy But what do we actually pay ourselves? This month me and @euboid paid ourselves $3,700 each That's about 1/4 of what I was earning from my productized service Roast
41
8
285
@helloitsolly
Olly
5 months
Senja just hit $25,000 MRR Me rn 💪🥳😭😬
Tweet media one
Tweet media two
Tweet media three
44
3
280
@helloitsolly
Olly
10 months
Today we were going to announce we raised a 6-figure investment from TinySeed Instead my relationship with my co-founder @euboid has almost completely broken down And we had to pull out of the investment We’re unable to work together due to different work and communication
126
7
275
@helloitsolly
Olly
2 years
Hi, we've completely stolen your idea. Now we want you to tell us how to build it. Love messages like this 💖
Tweet media one
56
6
272
@helloitsolly
Olly
1 year
I spent 65 hours manually reviewing 150 SaaS landing pages Here are my 20 biggest takeaways 👇🏾
7
36
253
@helloitsolly
Olly
10 months
LAUNCH DAY 🎉🏆 Twitter has destroyed link sharing We've fixed it → Grab the link to your article, blog post, tool, product, page → Paste it at → Pick a template style → Copy and paste your new link → Get more clicks 📈 #buildinpublic
27
22
248
@helloitsolly
Olly
8 months
Our little SaaS is about to hit $17,000 MRR Our goal was to hit $20,000 MRR by end of year We won't But we've achieved something better Me and my co-founder @euboid are working in a more productive, balanced way We're recharging And our product is starting to shine After
Tweet media one
40
4
237
@helloitsolly
Olly
9 months
STILL laughing at LinkedIn rejecting my best performing ad for being in a foreign language The ad... #buildinpublic
22
15
231
@helloitsolly
Olly
4 years
@drlizterine Thank you. I agree and I hope my tweet didn't come across as purposefully ignorant. If I see women charging less for the same, how should I approach it? Should I ask them to charge more? FYI, I'm working in tech not publishing
11
4
217
@helloitsolly
Olly
9 months
We hit $16,000 MRR at Senja One of our most effective marketing channels? Affiliates We use @Breakcold_ to track, contact and secure new affiliates using their LinkedIn integration. Here's the exact affiliate pipeline for our SaaS #buildinpublic
Tweet media one
29
8
217
@helloitsolly
Olly
1 year
Our SaaS just had its BEST MONTH EVER! Here's our July #buildinpublic report 🤑 $11,455 total revenue??!! (+40%) ♻️ $9,103 MRR (+25%) 👀 18.8K visits (+25%) 👍 825 signups (+4.5%) 💕 73 new customers (+35%) 💔 4% churn
Tweet media one
27
3
212
@helloitsolly
Olly
4 years
Your landing page doesn't convert 🛑 12 questions you should ask yourself to fix it. 1. Can you currently measure the performance of your landing page? Including views, CTA clicks and conversions?
3
31
201
@helloitsolly
Olly
10 months
Twitter has destroyed link sharing Time to bring it back 👀 Sorry Elon 💁‍♀️ Our next #buildinpublic launches TODAY on @ProductHunt What do you think?
24
13
211
@helloitsolly
Olly
3 years
I reviewed 200 SaaS landing pages in the last 12 months 👀💪 The best was @popdotwork . Here's why 🧵 1️⃣ Benefits focus in the Hero section:
8
18
209
@helloitsolly
Olly
8 months
We did it!!! #buildinpublic
Tweet media one
29
3
208
@helloitsolly
Olly
4 months
3 critical places to add testimonials to your landing page 1. In your landing page Hero
Tweet media one
11
11
206
@helloitsolly
Olly
4 months
This AB test result is wild Turn rectangle call-to-action buttons into rounded buttons for 17% to 64% more clicks Latest insight from the @AriyhTips
Tweet media one
33
16
203
@helloitsolly
Olly
10 months
Want to book more demos for your SaaS or service? Of course you do Here's your @calendly before and after how to. 5 powerful changes that will take about 5 minutes to implement. #buildinpublic
Tweet media one
Tweet media two
14
16
201
@helloitsolly
Olly
4 months
Just shipped 🚀 Landing Pages Explained got a glow up → Subscribe in header → New page types explained (newsletter, gumroad, courses) → Browse pages by expert → Nicer typography → Over 60 landing pages explained
Tweet media one
8
8
203
@helloitsolly
Olly
10 months
Twitter has destroyed link sharing We're bringing it back 👀 Sorry Elon Our next #buildinpublic drop is coming soon What do you think?
22
5
198
@helloitsolly
Olly
2 years
We crossed $3k MRR for 🎉💪 ✨ 11 months to get to $1k ✨ 40 days to get to $2k ✨ 25 days to get to $3k Next step? Ramen profitability 🍜
Tweet media one
33
2
197
@helloitsolly
Olly
1 year
I'm a proud dad today. Our little business is growing up 😭 just passed $8,333 MRR aka $100,000 ARR. Thank you first to my founder @euboid . Secondly to our #buildinpublic family who have kept us accountable, open, motivated and connected.
Tweet media one
42
4
197
@helloitsolly
Olly
1 year
The best SaaS landing pages have these six sections ✅ ✨ Hero ✨ Pain ✨ Product ✨ Social proof ✨ Call to action ✨ Objection handling
Tweet media one
12
21
193
@helloitsolly
Olly
2 months
2 years, 1 month building Senja And finally The credit card is paid off and the account is closed This is my favourite milestone so far🕺😭 #buildinpublic
Tweet media one
30
5
195
@helloitsolly
Olly
3 months
I’ve worked with @euboid for almost two years This is the first time I’ve seen him this deflated I know we’ll fix this and move forward But this thread is critical reading if you want to understand the complexities of growing a business outside of the UK/US Nothing is going
@euboid
Wilson Wilson
3 months
Us: We can no longer trust Paddle, so we're moving to @stripe Stripe: no. I'm so tired man — 1/6
Tweet media one
331
110
2K
24
10
193
@helloitsolly
Olly
9 months
Founders read this This SaaS had an 80% increase on visitors clicking Get Started with one quick change From 9.1% to 16.3% The change? Adding social proof to the landing page Hero #buildinpublic I'll reply with the after image
Tweet media one
Tweet media two
Tweet media three
15
7
190
@helloitsolly
Olly
9 months
Okay, here we go After various conversations and reflection Me and @euboid have settled our differences and are continuing to work on our SaaS! #buildinpublic But we're making some immediate changes 1/ We're closing our work Slack which is where most of our low-quality,
47
3
191
@helloitsolly
Olly
7 months
Our SaaS just hit $18,000 MRR 🥰 For every one who asked... Here's the 8 marketing ideas I'm focused on in Janary #buildinpublic
Tweet media one
Tweet media two
22
4
122
@helloitsolly
Olly
8 months
Before → After
Tweet media one
Tweet media two
27
6
185
@helloitsolly
Olly
6 months
How it started: How it’s going: #buildinpublic
Tweet media one
Tweet media two
38
5
187
@helloitsolly
Olly
1 year
. @thejustinwelsh 's $1,700,000/year landing page just got an upgrade. Here's the 5 changes he made, and why he did it. But first, the before and after.
Tweet media one
Tweet media two
17
5
180
@helloitsolly
Olly
2 years
Biggest mistake most founders make? 🧐 Spending time and money marketing a landing page that doesn't convert ❌ . @llamalifeco is my favourite SaaS landing page of 2022. Here's what you can learn from it 🧵
8
20
180
@helloitsolly
Olly
3 months
PSA: do not trust @PaddleHQ with your money
41
7
177
@helloitsolly
Olly
1 year
Build it and they will come 🥳🤗 No they won't 🛑 Here's how to get your startup's first 100 users.
Tweet media one
11
18
174
@helloitsolly
Olly
1 year
Shitting on people's success sucks. BUT we need to start calling out people who are selling courses based on hustle porn and lies.
11
1
171
@helloitsolly
Olly
5 months
. @marc_louvion 's $40,000 MRR landing page is really smart A very clever use of social proof, FOMO pricing, and 'show not tell' are just some of the things I love here. See my next tweet for the complete landing page teardown →
Tweet media one
12
11
167
@helloitsolly
Olly
2 years
I've made over $150,000 roasting 813 SaaS landing pages. Would anyone be interested in a thread sharing my story?
37
4
164
@helloitsolly
Olly
10 months
Seeing revenue grow is awesome 💪 But the best feeling is customers paying for the SaaS you built from 0 550 paying customers! $13,000 MRR #buildinpublic
Tweet media one
21
3
166
@helloitsolly
Olly
4 months
@Kwebbelkop @NickADobos Okay, you're right live on $300 a month in London or Dublin
3
0
166
@helloitsolly
Olly
3 years
I've audited 500 SaaS landing pages 👀🧐 The most cost effective way to increase your website conversion? Re-write your landing page copy ✅ Here's 7 proven copywriting conversion techniques, with examples you can copy.
10
24
165
@helloitsolly
Olly
9 months
I've made $300,000 roasting 900 landing pages Here's the email sequences I use to power my creator business #buildinpublic
Tweet media one
15
7
162
@helloitsolly
Olly
1 year
@thepatwalls I'm not against value pricing. I am against the lies over the reality of the business. No one is hiring someone on $200,000/year to create a SINGLE landing page, so the comparison you made is a bit bizarre. I like what you're doing with Starter Story but you are platforming
8
3
157
@helloitsolly
Olly
2 months
Okay I f*d it We didn't hit $33,000 We hit $34,200 MRR Just got this email from @euboid omfg I am trying to understand how we did 1/4 as much work in June, and had our most profitable month This is starting to feel like real product-market fit I feel terrified And
Tweet media one
24
3
160
@helloitsolly
Olly
9 months
This is my least favourite landing page element It’s called the bento box or grid Although it looks visually appealing the information architecture is a mess They’re overwhelming, hard to read and scan, and built to impress other designers not potential customers Agree?
Tweet media one
Tweet media two
Tweet media three
50
4
158
@helloitsolly
Olly
2 months
Paddle and Lemon Squeezy have built businesses out of educating founders on compliance Core to this is collecting and disbursing sales taxes globally But I have 7-figure exited founders in my DMs telling me their companies only ever collected and paid sales tax in their country
@dvassallo
Daniel Vassallo
5 months
Descript is worth about a billion dollars and only started collecting sales taxes outside their incorporation state today, 7 years after launch. Yet it seems every side hustler on X wants to be fully complaint with 195 jurisdictions before making the first dollar.
Tweet media one
30
23
441
36
4
159
@helloitsolly
Olly
6 months
WTF We're 20 away from 1,000 paying customers 🥹
Tweet media one
19
3
158
@helloitsolly
Olly
3 years
WE FRIGGIN' DID IT!! 🥂🔥 Number 1 Product of the Day on @ProductHunt . Thank you to all the startups, makers, founders and creators that supported the launch. Thank you thank you thank you ❤️
Tweet media one
22
5
152
@helloitsolly
Olly
4 months
I want to follow more bootstrapped founders building SaaS Especially those #buildinginpublic Who should I follow? 👀
84
5
152
@helloitsolly
Olly
2 months
The story of me and @euboid → 2 years building together → Marketing (me) → Development (Wilson) → Product (both) → $32,000 MRR → Met on X → Still never met IRL #buildinpublic
23
5
151
@helloitsolly
Olly
4 months
$0 - $1,000 MRR → 1 year $26,000 - $27,000 MRR → 6 days And even more unbelievably, I took a day off this week #buildinpublic
Tweet media one
27
6
151
@helloitsolly
Olly
1 year
We did it @euboid 🥳 just hit $10,000MRR!!! #buildinpublic
Tweet media one
23
4
147
@helloitsolly
Olly
1 year
Building a landing page for your SaaS? Review my checklist before hitting PUBLISH 🚀
Tweet media one
8
20
149
@helloitsolly
Olly
5 months
@Zoom Zoom marketing team: churn's really high Product team: let's make it harder to churn Customers: can't you just make your product... better? Everyone at Zoom: 5 more screens to the cancellation flow please
5
0
147
@helloitsolly
Olly
7 months
January is wild already Our SaaS hit 10 paid upgrades in one day + $18,000 MRR #buildinpublic
Tweet media one
20
3
145
@helloitsolly
Olly
1 year
New achievement unlocked 🤯 $8,500 MRR for our little SaaS Can't believe things are continuing to grow 20% MOM. Marketing support from @euboid has been critical. We also seem to be getting closer to identifying a few marketing channels we can scale. Great way to start the
Tweet media one
23
2
140
@helloitsolly
Olly
2 years
Tell me what you're working on and I'll tell you how I'd get your first 100 users
175
11
142
@helloitsolly
Olly
10 months
Our SaaS has a > 10% free to paid conversion rate This is because we treat the sign up as the start of our relationship. Not the end. Here's the goals we help our customers hit using email sequences #buildinpublic ...
Tweet media one
12
11
143
@helloitsolly
Olly
2 months
A big mistake we're fixing in our company now we're at $32,000 MRR We've always have a clear understanding that I'm the marketing cofounder and @euboid is the technical cofounder But we've never defined who owns hiring, operations, finance or 'other stuff' Instead we've
Tweet media one
30
2
141
@helloitsolly
Olly
4 years
@WordsByJill What can I do when hiring to be part of the solution? Lots of people are suggesting advertise the day rate with the role. But in this case I was actually filtering candidates by day rate on a platform and noticed that female candidates disappeared when the rate was set higher.
8
6
137
@helloitsolly
Olly
2 years
Adding social proof to your @webflow website just got easy. This is easy...🤯
9
12
135
@helloitsolly
Olly
2 years
It's official! We're a real company now 🤗
Tweet media one
18
3
134
@helloitsolly
Olly
8 months
This is really crazy! 700 people now pay for our SaaS Watching our customers grow is the most humbling feeling Knowing people choose our tool every month to help them grow their business is just awesome. #buildinpublic
Tweet media one
10
3
134
@helloitsolly
Olly
4 months
For those not getting it Legitimate reasons an 18 year old might not be able to travel the world because some man on Twitter says they should $300 a month being a lot of money Caring for family Financially supporting family Not physically able through health condition No
@helloitsolly
Olly
4 months
Does Therapist AI have more empathy than its founder?
Tweet media one
93
16
1K
41
1
133
@helloitsolly
Olly
10 months
My newsletter landing page has an 80% conversion rate Form in @convertkit + page in @webflow Here's exactly how I achieved it #buildinpublic
Tweet media one
Tweet media two
8
8
132
@helloitsolly
Olly
11 months
Exactly one month ago we hit $10,000 MRR at Senja Today we hit $12,000 That's our fastest increase in MRR yet The momentum is real!🤯 We're also closing in on serving 500 paying customers which is WILD #buildinpublic
Tweet media one
16
3
126
@helloitsolly
Olly
1 month
$15,000! Our price increase announcement drove $15,000 in revenue in just two days! Plus, we added 61 new paying customers! @robwalling we owe you a beer 🍺 #buildinpublic
Tweet media one
18
3
130
@helloitsolly
Olly
2 months
Senja just hit $32,000 MRR✨ Here's some of the big questions me and @euboid are reflecting on Thanks to the @MicroConf community for sharing their ideas #buildinpublic
Tweet media one
15
3
133
@helloitsolly
Olly
2 years
I've now made $100,000 video roasting SaaS landing pages 🚀😱 My exact no-code stack? Website: @webflow Video: @TellaHQ Email: @enchargeio Blog: @ghost Marketing: #buildinpublic Forms: @TallyForms Analytics @heap Client portal: @spp_app
Tweet media one
7
9
132
@helloitsolly
Olly
1 year
New milestone unlocked 🤯 Our bootstrapped SaaS hit $6,000MRR. And 250 paying customers. Thanks to the #buildinpublic fam for all the support.
Tweet media one
11
3
130