Todd Jackson Profile Banner
Todd Jackson Profile
Todd Jackson

@tjack

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Partner @firstround . Former VP Product @Dropbox , Product Director @twitter , co-founder @coverscreen , PM @google , @facebook . Amateur golfer and dad.

San Francisco, CA
Joined March 2009
Don't wanna be here? Send us removal request.
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@tjack
Todd Jackson
6 months
Big @firstround news today! We’re launching Product-Market Fit Method (a free intensive 14-week experience for early founders building epic B2B SaaS companies) and publishing the first session on our internal framework for all to read (with benchmarks, Looker's real data, and
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@tjack
Todd Jackson
5 years
1/ Excited to finally share some news I've been sitting on: As @phineasb and I announced on @twentyminutevc this morning, I'm officially joining @firstround as a Venture Partner. 😀 Thrilled to join the team that invested in me back when I was a founder.
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@tjack
Todd Jackson
3 years
How do you evaluate products as a seed investor? (part 1) 🧵👇
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@tjack
Todd Jackson
4 years
Seeing founders pitch straight from Figma recently (instead of using Keynote/Google Slides/PDF). Maybe since they're in Figma all the time already, they just use it when they need to make "slides"?
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@tjack
Todd Jackson
6 months
A microphone that records meetings and dumps the transcripts into Slack. Dropshipping for ecommerce merchants. A team collaboration tool. These were all ideas @christinacaci explored before landing on SOC 2 and @TrustVanta . As we were developing @firstround 's PMF Method, we
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@tjack
Todd Jackson
2 years
Question: how do you successfully sell a product that provides extreme customer value...BUT that value isn't obvious to the customer until after the product is used...AND there’s upfront activation energy required? Open to any and all ideas/examples…thanks!
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@tjack
Todd Jackson
2 years
There’s no single right way to find PMF. But I’ve met several successful founders with an approach I find interesting. They start by problem hunting — looking for things people hate doing, or tasks that are tedious and time-consuming...
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@tjack
Todd Jackson
10 months
Services as Software Seeing some great founders tackle this theme lately across different verticals: SEO, recruiting, growth marketing, trust & safety, legal, etc. Things that you'd traditionally hire an agency, BPO, or consultants to do for you. But well-designed AI systems
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@tjack
Todd Jackson
2 years
Over the past year, I’ve interviewed dozens of founders on one of the most important, yet elusive, parts of company building: finding product-market fit. I’m excited to share these fascinating stories in a new series launching on the @firstround Review today— details below ⬇️
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@tjack
Todd Jackson
5 months
Before founding Looker, @lloydtabb was CTO at several companies. At each one, he built internal data tools to help people understand what was happening in the business. After the third time, he realized that if you’re building the same thing over and over, that’s a signal that
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@tjack
Todd Jackson
2 years
👇My framework for what makes a great product manager. I think this works for about 70% of companies but may look a bit different depending on your industry, business model and size. Is there anything you would add or remove?
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@tjack
Todd Jackson
9 years
Excited for what’s next – joining @Dropbox to lead product and work alongside an incredible team!
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@tjack
Todd Jackson
2 years
The founder stories I heard during interviews for @lennysan 's newsletter have stuck in my mind in every founder meeting I've had since. The #1 signal of PMF that I look for now? Ideas that have been validated with real people. Here are gems I wish every founder could hear 👇
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@tjack
Todd Jackson
4 years
I don’t know how to comprehend these highlight reels of police brutality (in response to protests of police brutality) and the President sitting back and fanning the flames...
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@tjack
Todd Jackson
4 years
Most intimidating app ever for introverts 😳
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@tjack
Todd Jackson
7 years
After almost 3 wonderful years @Dropbox , excited to announce my new role as Founder in Residence @FirstRound ! (1/2)
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@tjack
Todd Jackson
7 years
Launching Dropbox Professional! w/ Smart Sync and a new feature called Dropbox Showcase. Let us know what you think
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@tjack
Todd Jackson
8 years
Dropbox Design just DOMINATING the Dribbble popular page right now.
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@tjack
Todd Jackson
4 months
Super excited to kick off PMF Method this weekend with a group of exceptional, accomplished and kind founders 🎉 The reason @firstround decided to run this program is pretty simple — we strongly believe that Product Market Fit is the single most important thing for founders to
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@tjack
Todd Jackson
6 months
It’s such a treat to be on @lennysan ’s podcast today. We dig into Product-Market Fit Method, @firstround ’s new framework and program to help B2B founders increase their odds of finding product-market fit. We cover a lot of ground, including: 🪜 The 4-levels of our PMF framework
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@tjack
Todd Jackson
5 years
Seeing lots of design-focused founders who would have done a consumer startup 5 years ago now focused on SaaS. Future of work is ☀️
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@tjack
Todd Jackson
5 months
AI legal startups are a thing in 2024. But as @ironclad_inc ’s @jboehmig puts it, “nobody was trying to buy an AI legal assistant back in 2015.” Ironclad has one of the most interesting and underexplored stories out there IMO. As we were developing @firstround 's PMF Method, we
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@tjack
Todd Jackson
9 years
Last day in the @twoffice . Gonna miss this building and all the people in it. Also, obligatory laptop+badge photo. http://t.co/MyJpPiOyWS
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@tjack
Todd Jackson
3 years
I find there are two types of people. A) Respond critically in areas they know Respond skeptically in areas they don’t know B) Respond patiently in areas they know Respond curiously in areas they don’t know I prefer B.
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@tjack
Todd Jackson
2 years
@Carnage4Life
Dare Obasanjo🐀
2 years
When PMs offer to help during a site outage.
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@tjack
Todd Jackson
9 years
Craziest beta I have ever opted in to!! 😱😨 http://t.co/bkrVDjXZqK
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@tjack
Todd Jackson
8 months
A lot of founders ask me: “How narrow should I go to find product-market fit?” Product success can happen both ways — narrow and wide. As @amasad from @replit shared on our In Depth podcast, they made a key bet to support multiple languages, not just JavaScript, which he called
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@tjack
Todd Jackson
1 year
We recently published the 10th article in our Paths to PMF series! I've learned so much already, and it's reaffirmed how incredibly challenging (but rewarding) the journey to finding product-market fit is. Here are my top 10 takeaways from my conversations with founders:
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@tjack
Todd Jackson
6 years
Just left a meeting with Dylan and Jake*. A total waste of time!! I asked what is going to happen this morning, is Dylan going to BRUSH HIS TEETH? Dylan said, NO. I said bye-bye, nothing else works!! SAD! (*my two young children)
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@tjack
Todd Jackson
5 months
To celebrate @LaminiAI ’s $25M Series A news today, I revisited @realSharonZhou and @GregoryDiamos ’ original seed pitch deck from August 2022. Here’s a few observations on what I think they got right that might be helpful to other founders starting out on a similar journey: 📚
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@tjack
Todd Jackson
5 years
Very cool product for WFH -- Remotion. Just launched today on Product Hunt. Alex( @embirico ) was a superstar PM at Dropbox. Excited to see what people think!
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@tjack
Todd Jackson
2 years
When they see a consistent pain point often enough, they start by *manually* doing the work for those people. Through this, they learn the hard parts of doing the task and figure out whether it’s possible to “productize” the work.
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@tjack
Todd Jackson
7 years
Excited to announce Dropbox's integration into iOS 11!
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@tjack
Todd Jackson
4 months
If you’re an early-stage founder, finding out what your customers *really* want so you can build the right product is critical. I’m excited to share some of @FirstRound ’s PMF Method program with @GaganBiyani on Friday! Gagan has founded 3 companies including Udemy, Sprig, and
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@tjack
Todd Jackson
9 years
Feeling privileged to have worked @twitter – thanks @kevinweil , @aroetter , @utkarsh and everyone else who makes this place so special.
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@tjack
Todd Jackson
2 years
A SaaS founder recently shared a great framework for identifying painkillers (vs. vitamins): 1. Does the customer have a problem? 2. Are they aware of it? 3. Are they actively looking for a solution? 4. Have they cobbled together a solution? 5. Would they pay to fix the problem?
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@tjack
Todd Jackson
6 months
Learn more about PMF Method here: Apply here by 5/7: FAQs answered here: And read our framework in full in this essay here:
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@tjack
Todd Jackson
7 years
One reason (of many) I love working at @Dropbox -- I've never been at a company where people take the time to write hand-written cards to each other so often. It's such a special, warm company.
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@tjack
Todd Jackson
8 years
Some tips on finding good PMs :-)
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@tjack
Todd Jackson
3 years
When our 3 yr old sees a Q-tip he calls it a “covid test” 😂
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@tjack
Todd Jackson
3 years
1/ How do you evaluate products as a seed investor? (part 3) 🧵 We see a lot of pre-product pitches @firstround . Here's how we evaluate when all we have are: 🖌️ Figma mockups 💻 Slides 🧦 An adjacent proof of concept ('Uber for X') 🔮 A ‘dream with me' scenario
@tjack
Todd Jackson
3 years
How do you evaluate products as a seed investor? (part 1) 🧵👇
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@tjack
Todd Jackson
6 months
I'll be on Lenny's Podcast this Thursday talking more about Product-Market Fit Method — tune in!🎙️
@lennysan
Lenny Rachitsky
6 months
I got a peek at this PMF framework and it's VERY GOOD. If you're an early-stage B2B founder, don't miss this. And this Thursday, I've got @tjack on the podcast who'll share the framework, and many of the lessons he and his team have learned about finding PMF from 20 years and
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@tjack
Todd Jackson
1 year
Christina ( @christinacaci ) is an awesome founder. She uncovered the brilliant insight that became Vanta by interviewing folks about security and listening for their real needs. She had never built a security company before and now runs one of the best.
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@tjack
Todd Jackson
2 years
If it seems possible, then they build the product and iterate with those early customers until the product is able to do 80-90% of the task for them. Then they launch the product, and no surprise, lots of people want it!
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@tjack
Todd Jackson
4 years
If you’re curious about angel investing, consider applying to Angel Track! It’s the program that helped me discover that I wanted to switch from building to investing ☺️
@firstround
First Round
4 years
1/ We've got some exciting news to share. Our Angel Track program was previously run out of our office locations in SF & NYC. Today we’re opening applications for our fall cohort—and for the first time expanding access across the US. Apply here by 8/28
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@tjack
Todd Jackson
5 months
Today's the last day we're accepting applications for @firstround 's PMF Method! (Get yours in here: ) We've been blown away by the response, and are capping things off with a brand-new resource for B2B builders on The Review today:
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@tjack
Todd Jackson
4 years
What does good retention look like? By @lennysan and @onecaseman — great resource for founders, investors, and employees.
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@tjack
Todd Jackson
3 years
Evaluating products as a seed investor (part 4) 🧵 In my @firstround Angel Track session on product, the last thing we covered was evaluating business models — these are often tough to predict accurately at seed, and we try to avoid false precision. Here's what we do instead.
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@tjack
Todd Jackson
8 years
So proud of all the teams at Dropbox who worked towards today's launch!
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@tjack
Todd Jackson
1 year
1/ I love building + investing in “power tools” — complex under the hood but simple and powerful to the user: Dev tools Data tools Design tools Productivity tools Etc. I like that founders are rethinking all of these with AI. These are some ideas I’m searching for lately:
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@tjack
Todd Jackson
3 years
It’s a great day for @rupa_health as they announce their Series A with @BessemerVP ! @TaraViswanathan is a truly special founder who recognized the huge potential in root cause medicine early on and built a platform beloved by doctors and patients.
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@tjack
Todd Jackson
10 years
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@tjack
Todd Jackson
8 years
New @Dropbox iOS app with 5 new features launching today (including signing PDFs with your finger...so handy!)
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@tjack
Todd Jackson
9 years
Super excited to launch Twitter Highlights for Android!
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@tjack
Todd Jackson
2 years
My wife just told me I am much better at doing complicated things than simple things. Is this a compliment?
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@tjack
Todd Jackson
3 years
There are many ways companies approach product definition, but we tend to see these 3 paths over and over: 🎨 Creating a new product category 🛠️ Reinventing an existing product category 🔐 Unlocking new (or latent) behavior
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@tjack
Todd Jackson
3 years
I’m so excited to welcome @cjc to @firstround !! Between her deep work company building at Stripe and Notion to her extensive experience angel investing, I know she’ll be an incredible asset to our team and founders. 🙌
@cjc
Cristina Cordova
3 years
📣 After spending 12 years at startups like @stripe & @notionhq , I’ve joined @firstround as a partner! I knew I wanted to make supporting founders my life's work and am thrilled I get to do that as part of an incredible team. Sharing more on that... 1/7
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@tjack
Todd Jackson
2 years
What are the traits of a great Chief Product Officer? From what I’ve seen, it’s someone who: ✅ Thinks holistically across product and GTM ✅ Acts as the cross-functional anchor (across execs and execs+1) ✅ Attracts great talent and aligns it with company strategy What else?
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@tjack
Todd Jackson
4 years
Open application for our next partner @firstround — please share! We strongly believe that our next partner can and should be from outside our current network.
@firstround
First Round
4 years
Some news to share from the @firstround partnership: We recently began the search for an additional partner, and have decided to open up the role so that anyone can apply. Learn more about what we're looking for and how you can get in touch here:
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@tjack
Todd Jackson
6 years
East Bay Engineering friends! I'm super excited about Snackpass, a food pickup app that's insanely popular on college campuses. They're backed by YC & First Round. I'm proud to be an advisor. Snackpass is hiring great engineers in Berkeley. Apply here!
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@tjack
Todd Jackson
5 years
Felt super lucky to be part of @firstround ’s Angel Track — an amazing group of budding angel investors learning from some of the best. Still keep in touch with so many folks from my cohort. Building deep, lasting community is First Round’s greatest strength as a firm.
@firstround
First Round
5 years
Grateful to everyone who's helped turn this angel investing experiment into a true community, from the 80 members across the SF/NY cohorts to the investors who share their wisdom every session. 😇 Learn more in this story from @JoshConstine @TechCrunch
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@tjack
Todd Jackson
2 months
And that’s a wrap on @firstround 's PMF Method Summer '24! An incredible retreat to summarize the last 12 weeks, where we shared learnings, answered burning questions, and gave each other feedback 🎉 I'm so inspired by this group of 20 founders, and can’t wait to see what they
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@tjack
Todd Jackson
2 years
“S/he was a superstar at our company, and a total pain in the ass to manage” ➡️ great thing to hear when doing reference calls on a founder
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@tjack
Todd Jackson
8 years
Proud of the Dropbox Design team (and their Eng/PM partners) for launching the redesigned today!
@DropboxDesign
Dropbox Design
8 years
New blog post! 📝 "Influencing redesign - how to convince your company to do a redesign" by @edchao
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@tjack
Todd Jackson
4 years
...the only hopeful things right now are the images of police officers marching with protesters in New Jersey, Santa Cruz, and Michigan, and black protesters protecting stores from white looters. Everything else is tragic and chaos.
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@tjack
Todd Jackson
4 months
Wrapping up the first weekend of PMF Method and feeling so excited for these founder journeys! In Session 2 we talked about “dollar-driven discovery” — how to validate that customers will truly need and pay for your product. This means before jumping on customer calls to
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@tjack
Todd Jackson
2 years
Excited to share the latest from our Paths to PMF series! I loved chatting with @retool 's @dvdhsu . As a true first principles thinker, he shares a ton of thoughtful (and often unconventional) company-building advice for early-stage founders.
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@tjack
Todd Jackson
3 months
Founder-led sales with Emery Rosansky (PMF Method Session #6 @firstround ). Emery is the GTM 🐐!
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@tjack
Todd Jackson
3 years
1/ Continuing with Part 2 of evaluating products as a seed investor. 🧵 It's really important to adapt your approach depending on the stage of the product when you see it. As seed investors at @firstround , the pitches we see generally fall into one of 6 buckets...
@tjack
Todd Jackson
3 years
How do you evaluate products as a seed investor? (part 1) 🧵👇
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@tjack
Todd Jackson
3 years
🔍 Here's a question I often ask myself when meeting a new company: If I squint, can I see this product eventually creating a category, reinventing a category, or unlocking new or latent behavior?
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@tjack
Todd Jackson
18 days
When text-to-image models first burst on the scene, it was pretty mind blowing. But as you started using them more, it could also be kinda slow and tedious to get things just the way you wanted. If you’ve had an ultra fast image generation experience recently, chances are it was
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@tjack
Todd Jackson
6 years
Engineering friends! Vanta, an awesome early-stage security company (YC '18) is hiring. Great team of ex-Dropboxers w/ early product-market fit, growing quickly. - securing the internet, increasing trust in software companies, keeping consumer data safe
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@tjack
Todd Jackson
3 months
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself. “Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates
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@tjack
Todd Jackson
2 years
I knew these founder stories would be interesting but had no idea how many incredible insights and tales of grit and determination we’d uncover over a couple months of conversations. I hope you enjoy reading about their journeys and learn the same valuable lessons I did!
@lennysan
Lenny Rachitsky
2 years
🆕 A guide to validating your startup idea, by @tjack Todd spent 2+ months interviewing the founders of @Flexport @TrustVanta @LaunchDarkly @PinwheelAPI @Snackpass_ @RecRoom @OfficialGoodDog @Meet_Cocoon about their ideation and validation process. Here's what he learned 🧵👇
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@tjack
Todd Jackson
1 year
So much of this lately. Am I the only one experiencing this?
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@tjack
Todd Jackson
4 years
tfw you’re listening to a podcast and hear @rahulvohra from @Superhuman quoting your wife 😂 👋 @hiiamArielle (via @getshuffleapp )
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@tjack
Todd Jackson
6 months
PMF masterclass from @zachperret 💯
@brettberson
Brett Berson
6 months
What we now know as @Plaid started out with a consumer budgeting product. What’s perhaps less well known is that @zachperret and @williamhockey spent quite a bit of time on this initial idea, building 6 different versions of tools for budgeting, expense management, and analyzing
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@tjack
Todd Jackson
3 years
Last week I had a great time leading @firstround Angel Track's Session 4 on Product. We covered 100 slides in 2 hours, but I wanted to summarize it quickly here on Twitter, starting with how to evaluate products as a seed investor — especially when the product doesn't exist yet.
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@tjack
Todd Jackson
2 years
@nikitabier @elonmusk great idea you will love this job and find it easy to navigate
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@tjack
Todd Jackson
3 years
When I discovered @createwithplay on Twitter, I spent the whole weekend designing in it. I was blown away by the UX. I couldn't believe they packed this much power into a mobile UI.
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@tjack
Todd Jackson
1 year
Had a blast at LA @techweek_ last night! Huge thanks to Eddy for his amazing storytelling and the behind-the-scenes look into @goatapp ’s journey to product-market fit. And of course, to all the founders, startup enthusiasts, and @firstround team for showing up to support 🙌
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@tjack
Todd Jackson
8 years
Incredibly excited to welcome Nicholas Jitkoff ( @alcor ) as Dropbox's VP of Design!
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@tjack
Todd Jackson
11 years
Psyched to be joining Twitter! RT @coverscreen Cover is joining Twitter! Excited for the future of Android and what’s to come.
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@tjack
Todd Jackson
2 years
I've been doing deep dives with founders and keep landing on the same realization: You can do everything else right but if your idea validation process is broken, you’re in for a rough ride. It’s fine to trust your gut as long as you validate it too. Longer post coming soon…
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@tjack
Todd Jackson
4 years
Sunday 5:40pm during quarantine. Cheers to all the families like ours who are already done with dinner!!
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@tjack
Todd Jackson
2 years
Chatted with a founder on how the CEO role shifts as startups grow from 10 → 100 ppl. You go from being friends with everyone to being the boss — which can feel lonely. Also, small interactions that feel insignificant to you can seem really big to the team. What else changes?
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@tjack
Todd Jackson
2 months
Our PMF Method founders had the chance to learn from founders a few steps ahead of them last night — amazing dinner with @christinacaci , @rauchg , @jaltma , @jboehmig , and @dvdhsu ! We learned about Vanta’s bet that building the right product would grow the market significantly;
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@tjack
Todd Jackson
3 years
Founders! (especially technical ones) How you articulate your product benefit is super important, but for many founders a new skill to learn. Many great frameworks from @hiiamArielle : - The Bar Test - The Cinderella Spectrum - The 5-point star test for an interesting brand
@firstround
First Round
3 years
New on In Depth: @hiiamArielle shares the most common early marketing missteps she's seen after working with hundreds of startups. From category selection and positioning, to brand personality and PR, this episode is full of examples and frameworks. 🎧:
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@tjack
Todd Jackson
1 year
Don’t get married to your first startup idea. When my co-founder and I decided that we wanted to launch our own company, we went from a sports idea → photo sharing platform → Android personalization app. The third one ended up being Cover, the startup we launched in 2013 and
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@tjack
Todd Jackson
2 months
You don’t outgrow the need for design partners. This was my biggest takeaway from my conversation with Eilon Reshef on @Gong ’s path to product-market fit. I was super surprised that even at Gong's current scale (Series E, $7B valuation), his team of 20+ PMs still use them,
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@tjack
Todd Jackson
6 years
Always look forward to dinners with this amazing product brain trust ( @kcoleman , @kevinweil , @twephanie @dflieb , @claraliang )
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@tjack
Todd Jackson
4 years
237 + 16 MI + 11 AZ + 6 NV = 270 exactly...wow, almost there
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@tjack
Todd Jackson
1 year
True product-market fit means customers a) love your product and b) form a line at your door. I see startups that achieve a) with a handful of customers, but never get to b). For companies that have done both...did they do a) first and then b), or did it happen all at once?
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@tjack
Todd Jackson
4 years
Big day for @remotionco . Proud to be an investor. They've solved so many of the tedious communication challenges with WFH. Try it out with your team! 👇
@with_multi
Multi
4 years
We’re excited to share that Remotion’s available to all teams on macOS, and that we’ve raised $13M in funding from Greylock, First Round, and more. Read more at
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@tjack
Todd Jackson
2 years
I’ve met some great web3 founders, but Itai & Yoni from @dynamic_xyz stand out. Dynamic is a power tool for web3 devs — an SDK to enable wallet-based login & account management in minutes. We're excited to help them accelerate the adoption of wallet-based auth & identity!
@dynamic_xyz
Dynamic
2 years
1/ GM from @dynamic_xyz ! Today we’re announcing our $7.5M seed round, led by @a16z crypto. We’re on a mission to accelerate the adoption of wallet-based authentication and identity. 🧵👇
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@tjack
Todd Jackson
5 years
Awesome advice from Raylene ( @emdashry ) on Eng Management (and really all management). Her whiteboard drawing rang true for sure.
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