Terry Van Horne @terryvanhorne Twitter profile

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@galeriecinema

Terry Van Horne

@terryvanhorne

2 years

This is apparently @bill_slawski last interview. Had several private conversations w/Bill that were like old war buddies reminiscing about our SEO journey and the early days when the internet actually was "build it and they will come". A real pioneer!

Bill Slawski - SEO Pioneers (The history of SEO)

This wide ranging conversation, Bill Slawski talks about how he ventured into SEO and the early days of the industry. And how the first site he built was 'An...

www.youtube.com

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Terry Van Horne

@terryvanhorne

3 years

For the people touting topic clusters they aren't new they are as old as SEO! You could also say a topic cluster is an ontology of sorts. What most don't get is topics/concepts are lacking w/o co-occurrence that's how Google understands the concept/topic and determines relevance

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Terry Van Horne

@terryvanhorne

2 years

Got the news of @bill_slawski passing today. I'm gutted. This will take a bit to get over as I lost more than a colleague and collaborator. I will miss our friendship more than I can put into words.

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Terry Van Horne

@terryvanhorne

5 months

2 Years ago today we lost one of the great ones! RIP @bill_slawski !

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Terry Van Horne

@terryvanhorne

1 year

@BlueJaysDad The leader who ran through the stop sign by Riverra and was out by several feet... not exactly leading by example is he? He and Vlady are young... I get it but... these boys got a long ways to go before they're leaders of men.

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Terry Van Horne

@terryvanhorne

9 months

Tired of Google mouthpieces misinforming SEOs by saying things like site structure etc don't matter for SEO. Doing a lot of things right improves crawlability, indexing and speeds up the site which all benefit SEO! Each won't help ranking much but it's the sum of all these things

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Terry Van Horne

@terryvanhorne

5 months

Publishers: What if you all put a notice on your site that Google has killed your business. IMO, people deserve to know what has happened to you and point out Google's NoClick SERPs are responsible and Google has taken your niche for themselves.

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Terry Van Horne

@terryvanhorne

7 months

@bwb @lilyraynyc Ask yourself why OG SEOs are willing to pay for sites that were hit by HCU. Cuz we've cleaned up Panda & Penguin, know what is recoverable and what's not (Penguin is a real test of skill). No site is going to see much recovery for at least 18 mo. Full recovery could be never

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Terry Van Horne

@terryvanhorne

1 year

Too much of what I read on SEO twitter is useless advice that is nonsense like: -get this course -do these 5 things (every SEO is already doing!) - X is the secret to ranking When in reality it's HARD WORK and a lot of innovative critical thinking that ends in SEO success

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Terry Van Horne

@terryvanhorne

1 year

@OGTreliever Keefe? Or the guys in the room? There's definitely a "culture" issue when every vet that came at the trade deadline chose to go elsewhere. RoR chose Nashville where his brother lives over TO where a lot of the family is. Accari left for same money. Interested in your take!

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Terry Van Horne

@terryvanhorne

3 years

Google Analytics recommends tracking code in head before all other scripts. IMO for page load all JS scripts should be just before </body> (unless it affects rendering) so they do not block loading of more important page elements. Scripts in head absolutely do affect page load!

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Terry Van Horne

@terryvanhorne

7 months

Had ads on my site for 20 yrs always labelled "Sponsored" before it was a thing. Why? Cuz it's against the law not to label them. I have survived all core, Hilltop, Panda, Penguin, all the phantoms and escaped all HCU (possibly latest) & reviews updates.

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Terry Van Horne

@terryvanhorne

2 years

Since version 5.5 of WordPress if you are using Hero Images or large Featured images above the fold note that WP is adding the loading="lazy" attribute by default. This will affect load time and likely be bad for CWV scores.

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Terry Van Horne

@terryvanhorne

3 years

I watched "The Billion Dollar Code" on Netflix yesterday. Very interesting movie about a patent dispute between Google Earth & Terra Vision. If an accurate portrayal then "Don't be Evil" were just 3 words to G long before Florida Update & Title re-writes!

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Terry Van Horne

@terryvanhorne

7 months

So I started helping out someone who was hit by HCU and about 4 other updates. While discussing how she got there I realized the niche site | entrepreneur communities are much larger than I knew. So instead of helping 1 person for free. Watch for "SEO Triage" a FREE community!

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Terry Van Horne

@terryvanhorne

1 year

@WatchMyReview No Dubas asking for 50% more than what he originally agreed to and the most ridiculous ask of all... autonomy... Short wait for offer likely cuz his shifty UNCERTIFIED agent was shopping him to Pens as President for months!

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Terry Van Horne

@terryvanhorne

3 years

@MarkPreston1969 You could be ranking like crazy but still have technical "issues" like spider traps, duplicate content issues etc. A technical audit is like the person who inspects the foundation and framing of a house before electrical and plumbing is started to be sure the structure is sound.

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Terry Van Horne

@terryvanhorne

2 years

@frantzfries @MelindaBChu1 $MS browsers been my default for years. Google absolutely does similar things for default search and chrome. The browser wars never ended and won't until there is only 1.

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Terry Van Horne

@terryvanhorne

3 years

I don't think you were there because that is the biggest SEO myth out there that "SEO's were all cowboys" isn't true. It's about the same as it is now. The people who used tricks were in the minority and were treated exactly the same as those who do tricks now. #KIllTheSEOmyth

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Terry Van Horne

@terryvanhorne

3 years

Many of the things you do in SEO you may never see the benefit because ***individually*** they move the needle so little. It's the sum of all those things done right that moves the needle to where you see it. IMO, that's not new just the way things have been for around a decade!

Rich Tatum »∵«

@RichTatum

3 years

This kills me, right here: ❝You can't even tell afterwards.❞ #SEO

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Terry Van Horne

@terryvanhorne

2 years

Consider in the era of Entity Search: Research is better called Keyword Query Research. Query Research: To find the entities, entity relationships and topics in Query Corpus Relevance: Frequency & Location of Entities, entity relationships & topics in pages in a query corpus.

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Terry Van Horne

@terryvanhorne

6 months

@tmlfaninvan Is Johnny going to ask for stupid money? No he's reasonable and 11M was 3 less than offered by others. If JT could I bet he'd take a cut today... whereas Marner will be looking to get overpaid YET AGAIN! He's a cancer that must be removed

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Terry Van Horne

@terryvanhorne

2 years

It would be very cool and a tribute to his contribution to SEO if everything Bill ever wrote or appeared in was in one place! Expecting the family to maintain his site is not right or feasible. via @mirandalmwrites , @sejournal

Remembering Bill Slawski: SEO Legend, Mentor & Friend

Thank you, Bill, for sharing your intelligence, passion, and knowledge with the SEO community. You will be sorely missed.

www.searchenginejournal.com

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Terry Van Horne

@terryvanhorne

1 year

A few days ago we did the final "Bogus Hangout" so I've been thinking about what is next. Been in limbo w/o a collaborator since Semantic SEO show I was doing w/ @bill_slawski . I think it's time to dust off the rolodex and do a show like Search Geeks Speak that I did w/ @theGypsy !

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Terry Van Horne

@terryvanhorne

3 years

The people who make those statements about SEO have no idea that: 1. THERE WERE NO SE GUIDELINES FOR YEARS so how were we breaking any rules to be called spammers? 2. There were only a few email news groups and forums

Elmer Boutin

@rehor

3 years

@terryvanhorne Yes. SEO has always about building best practices and not spamming. Though, it was a lot easier to spam back in the beginning. 😁

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Terry Van Horne

@terryvanhorne

3 years

@lilyraynyc Because @JohnMu says there is no EAT score doesn't mean there isn't something in place that uses a group of signals to put a value of some sort on the signals. They probably don't have a Quality Score for pages either doesn't mean what SEO call QS doesn't exist! Just Semantics!

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Terry Van Horne

@terryvanhorne

3 years

@dan_shure "Remove Unused JavaScript – This highlights all pages with unused JavaScript, along with the potential savings when they are removed of unnecessary bytes." From SF site: I definitely need to go back to docs.... overwhelmed w/changes since last used

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Terry Van Horne

@terryvanhorne

3 years

Before BERT Google first crawls the site, then indexes and BERT is applied. As @Bill_slawski explained to me BERT is a re-ranking mechanism. Between crawl and indexing there is "a bag of words" IMO, that is where KW focus is important and BERT re-ranks for entities etc

Marco Giordano

@GiordMarco96

3 years

Keyword density is useless. Instead of counting keywords focus on syntax and entities in your text. Google can detect named entities in a text and understand their role in a sentences too. That's why you should be specific and accurate while you write.

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Terry Van Horne

@terryvanhorne

2 years

As someone who did SEO when there were no tools I would say that my troubleshooting abilities are better as a result. IMO, beginners don't benefit from any exposure to tools that don't provide actionable data like for link building. Only tool beginner should be exposed to is GSC

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Terry Van Horne

@terryvanhorne

1 year

@tmlfaninvan If the #Leafs let Dubas go it will be a blunder on the scale of the Ferguson hire! Not just goalies he's got a couple of D + Liljgren and a few forwards ready for prime time if not in TO then elsewhere.

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Terry Van Horne

@terryvanhorne

3 years

Never noindex! Use categories sparingly so category pages become topic hubs. I noindex only as a last resort. IME, after seeing many sites noindexing after Panda the sites remained dampened til pages were removed. G doesn't want to send people to a site with scads of BS content

Emily Brady

@Plotboilers

3 years

SEO twitter: Do y'all typically noindex blog category pages and why / why not?

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Terry Van Horne

@terryvanhorne

1 year

@berezin_goal @DarrenDreger @BizNasty2point0 Agreed, leader of the Clown Parade that is TSN hockey analysts! Best game coverage but analysts are mostly clowns

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Terry Van Horne

@terryvanhorne

4 years

Tuesday's just aren't the same without an hour+ of discussion with @bill_slawski ! Get well soon buddy!! Prayers are with you!

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Terry Van Horne

@terryvanhorne

7 months

@lilyraynyc Google is confused into thinking Reddit is more "popular" than it really is because Google's results are so bad that user is using Google to search Reddit because Reddit's search is so bad. So Google decides to turn SERPs into Reddit & save users a click? Did I get that right?

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Terry Van Horne

@terryvanhorne

5 months

@tmlfaninvan Why even give him visibility? Everyone but @HayesTSN knows he's the one who is meaningless so lets move on!

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Terry Van Horne

@terryvanhorne

3 years

@searchmartin No, you have a responsibility to yourself to question EVERYTHING SAID BY EVERYBODY about SEO because that's how you learn. Be open to all info with a degree of skepticism which helps in discovering a better way/understanding.

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Terry Van Horne

@terryvanhorne

3 years

Google has been updating how it evaluates reviews for much longer than a year. A deep dive on a list of winner & losers from 2018 Medic update I saw G hit reviews on ecommerce sites that reviewers had not purchased the product and/or review was not from a trusted 3rd party site

Barry Schwartz

@rustybrick

3 years

Update on the Google product reviews update: (1) expand to other languages (2) probably uses machine learning (3) may be incorporated into the core updates at some point

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Terry Van Horne

@terryvanhorne

6 months

@SeanDoesLife Actually the Founders of Google were so afraid of monetization that they warned investors in IPO that it could negatively affect results.... well they were absolutely correct and if they were still active the BS current results wouldn't have seen the light of day!

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Terry Van Horne

@terryvanhorne

2 years

@fatjoedavies Agencies prefer referrals and good ones often are too busy with those to care about organic since the time and effort to get rankings and close a deal generated by search is much higher.

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Terry Van Horne

@terryvanhorne

7 months

To understand an SEO concept I start w/the history as it indicates what problem Google was trying to solve & solution. Florida (2003) was 1st update to the core algo that I recall being as disruptive as HCU. I'm working on a post on my experiences in site recovery for others

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Terry Van Horne

@terryvanhorne

2 years

@lilyraynyc Agreed that's why I've been writing it like that for a year. Schema is the "Great Disambiguator". IMO that's why using Organization as author will do nothing it's still ambiguous as to WHO wrote the post. Might help at site level but not page level.

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Terry Van Horne

@terryvanhorne

3 years

Be skeptical of everyone & everything SEO including yourself until proven true by your implementation! Implement and monitor once future proofed it becomes something that is rinse and repeat until Google changes something. Just cuz it works for someone doesn't mean it will 4 U

Marie Haynes

@Marie_Haynes

3 years

What advice do you have for someone who is new to SEO?

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Terry Van Horne

@terryvanhorne

1 year

@lindacaplinger @MarkPreston1969 Every conference I spoke at I didn't get paid... at most I got free attendance! I did it because the knowledge I don't share has no value! It only has value when shared or sold to clients as services! Success isn't just measured by money!

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Terry Van Horne

@terryvanhorne

3 years

I find patents confusing, however, analysis of them by people like @bill_slawski and @thegypsy I quickly pickup the benefits and what problem the patent is a solution for which is what is important for SEO future proofing.

Marco Giordano

@GiordMarco96

3 years

Studying patents vs not studying them Some patents are really insightful and you just need a few hours to read the summary/explanation. It's not impossible as many say if you stop at a superficial level. You can get a lot of value from patents!

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Terry Van Horne

@terryvanhorne

5 months

As someone who has watched this industry grow from a coupla' handfuls of webmasters to what it is today this is the 1st time I considered seriously that this is the end of SEO as we knew it. Google just introduced Google Golf they aim to cut affiliates out cuz more $s than ads!

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Terry Van Horne

@terryvanhorne

6 months

How easy is it to defeat AI detection? Pretty damn easy! Figured it out quickly, have a list of about 200 words/phrases that are tells, use a free thesaurus API to replace those words, remove excessive use of commas and shorten some sentences. Went from 100% AI detectable to 0%!

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Terry Van Horne

@terryvanhorne

7 months

@slickd0g @bwb @lilyraynyc Then they were useless before or are you referring to no or little income makes them useless? In that case the site went into it for the wrong reasons and should sell to someone who actually cares about the topic. Passion for topic is a key to success then you don't have to FAKE

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Terry Van Horne

@terryvanhorne

2 years

Ive used a SERP out approach to SEO from day 1. I stopped paying any attention to "SERP Flux" and the tools that measure volatility years ago for many reasons but primarily because of : # of experiments G does 3 stages to indexing/ranking Re-ranking of results Tinkering w/design

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Terry Van Horne

@terryvanhorne

8 months

@tmlfaninvan I think the kid is going to learn a hard lesson ie: rookies should know better than to show disrespect for opposition teams you're actually disrespecting "the game".

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Terry Van Horne

@terryvanhorne

3 years

@marcopitz @JohnMu That & change in font color, font style (italics), list items & headings helped SEO from day 1 on G. They had a lot of weight back in the day! With time it didn't look like they helped because there are far more signals now so it's harder to see value given these HTML elements

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Terry Van Horne

@terryvanhorne

3 years

Last few days been considering what could go into a Semantic SEO Audit. 1. All things schema 2. Entity -> KG usage analysis 3. Co-occurance usage Analysis 4. Co-citation usage Analysis 5. Knowledge Panel

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Terry Van Horne

@terryvanhorne

3 years

In regards to noindexing categories I am building a new site where I am no-indexing categories until they have enough posts to be useful as a topic HUB. Good or bad idea? I only have 3 categories and 2 only have 1 post.

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Terry Van Horne

@terryvanhorne

4 years

@darth_na @searchliaison LOL as @bill_slawski says "if your business model is built on answers people get in the SERP you might want to re-think that." Google owes site owners & in particular SEO's nothing! If users get what they want right in the SERP then....were they really perspective customers?

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Terry Van Horne

@terryvanhorne

7 months

Fck me! Link Inversion? Look it up mind blowing! All these fcking indexed pages in GSC where Google has chosen another canonical. When I saw it I thought "WTF where's it pointing? no fcking info! WTF at least tell me the page you chose so I can find the fck who duped my page!

Charles Floate 📈

@Charles_SEO

7 months

Most people in SEO don't know about link inversion, and helpful content classifier makes this worst due to punitive actions...

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Terry Van Horne

@terryvanhorne

11 months

Any SEO technique that is unwanted manipulation of SE has a very short shelf life. That decreases substantially once the SEO seeking fame and fortune shares it publicly.

˗ˏˋ Jesse Hanley ˎˊ˗

@jessethanley

11 months

As an ex-SEO: you *never* talk about an edge you have or a client’s edge publicly. You shut up and ride it out. It takes just one Google employee submitting a ticket to the web spam team to nuke you off the SERPs via manual actions which they seem to be doing for mass

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Terry Van Horne

@terryvanhorne

1 year

@JeffVeillette So a player should have consequences for having opinions that differ to consensus? The media hounded these players and not one player said a negative or controversial word. They just skipped the skate. The NHL as usual handled this ineptly taking the easy way out!

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Terry Van Horne

@terryvanhorne

3 years

@IanLurie checkout they'll have one if not IMO, best place to get entity info! This looks like a good starter:

Two approaches to entity SEO from Dixon Jones and Jason Barnard

Inlinks’ CEO Dixon Jones joined Jason Barnard, CEO of Kalicube, in a webinar organized by SE Ranking during which they explained their unique approach to entity SEO. Dixon’s approach to entity SEO is...

inlinks.com

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Terry Van Horne

@terryvanhorne

1 year

@andyfieb Google doesn't care about Brand. It cares about entities it's literally how they determine relevancy. A brand is an entity and if it's a "named entity" Google cares a little more & it doesn't care if you're a content business either if your content is helpful unique & info gain

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Terry Van Horne

@terryvanhorne

6 months

@lilyraynyc Never seen Google be so wrong about users WANT & NEED likely cuz "the SUITS" running the company care more about "SUITS" on Wall Street (guys who brought you the "net bubble") & are making goofy decisions based on out of control ML & idea degrading search is a success metric!

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Terry Van Horne

@terryvanhorne

3 years

Ask anyone getting my Bogus hangout notes & they'll tell you I've been saying for at least 3 weeks what SEO's think are algo updates are just the new normal for flux/volatility in rankings IMO, linked to increased ML on announced updates and possibly changes to how MC is analyzed

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Terry Van Horne

@terryvanhorne

2 years

Yes even more valuable is his archive of IA & SEO papers and other things that he accumulated over the years on his computer

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Terry Van Horne

@terryvanhorne

2 years

I don't want to mess w/good thing so from now on like w/my use of the term Supplemental results I'm staying with E-A-T as the acronym. E-E-A-T sounds stupid and IMO the new E is combined with the old at implementation. Experience is how G differentiates EXPERTS from Enthusiasts

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Terry Van Horne

@terryvanhorne

3 years

@gfiorelli1 @darth_na @ShahramOriginal @bill_slawski @badams @JohnMu @glenngabe @lilyraynyc Most blogs that publish regularly about services are going to have more than 1 post on many topics I have never seen that be a problem for that reason there is no such thing as cannibalization it is a lame term invented so someone could say they rank for something!

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Terry Van Horne

@terryvanhorne

1 year

Great thread on Google indexing. I would add it's possible that all the updates Google 've been rolling out since August are like complete refreshes and might be screwing with normal priority. I would assume newer sites would be most affected by that.

Ammon Johns♞

@Ammon_Johns

1 year

A *lot* of people seem to be struggling with indexing lately, and at least some of this is simply down to people not really understanding how a PRIORITY system works, so here's a quick, short, easy 🧵 on the basics:

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Terry Van Horne

@terryvanhorne

6 months

"Google has improved its ability to capture and associate information on a passage, page, site, and author level" This is partially why faking authorship and expertise isn't sustainable. For "niche sites" **could** be part of how GORG know site strayed too far w/topics covered

Mic King

@iPullRank

6 months

New post from the king on @screamingfrog 's new custom JavaScript extractions why it's a game changer for SEO I give you: Vector Embeddings Is All You Need

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Terry Van Horne

@terryvanhorne

1 year

@nylanderthews Remember the year he is signing in the Cap is $87M+. Next year Marner makes 10.9M he gets 6.9M so 10 goals less and a few more assists equals $4M difference?Willy has more GWG and less OI in OT loss. Willy is clutch Marner... not so much!

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Terry Van Horne

@terryvanhorne

3 years

Many many many years ago when bolding was one of the few known ways to improve SEO. I bolded a bunch of links (whole menu) & got bad results. It was how I learned too much of a good thing in SEO often ends badly! These days bolding is not one that moves the needle much.

Christian Radny

@ChrisRadny

3 years

@darth_na @Farbentour @dan_shure @schachin @cbschmidt All yes. No to styling. Only bolded some text.

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Terry Van Horne

@terryvanhorne

1 year

@berezin_goal Two words.... Harold Ballard! Then Followed by grocery King and then the fcking pension fund. The expansion draft has a lot to do with it since the GMs got fleeced by LV. Not co-incidence Kraken make PO their second Year... see a pattern?

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Terry Van Horne

@terryvanhorne

1 year

1st real lesson I learned in SEO is: Every SEO manipulation technique has a shelf life. That can be 10 years or more (seen it - got the T prove it) Sometimes it's technology changes like when mobile made responsive design a must. Sometimes it's stupid out of the box!

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Terry Van Horne

@terryvanhorne

2 years

Not long enough! 1 of the best vids I've seen for understanding the future of entity search and the tech behind it. I love the embrace noclick philosophy. The pissing & moaning you often hear about it is short sighted & doing nothing to change the inevitable ending you laid out!

Cindy Krum 📱

@Suzzicks

2 years

ICYMI: Here is the video of the #SEMrush Summer Jam ( #SSJ2022 ) presentation I did all about MUM: #SEO #MUM #Google #Mobile #Entities PS: It's a bit long - 1hr 15 min. Sorry about that! My feelings won't be hurt if you watch/listen at 2x.

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Terry Van Horne

@terryvanhorne

6 months

@lilyraynyc Yeup gotta' love the people storing their list of paid links in Google Sheets 🤣

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Terry Van Horne

@terryvanhorne

8 months

@cyberandy @gennarocuofano Also the naivete of both Google and Reddit will end up with moderation being overwhelmed and a lot of NONSENSE added to Reddit/Quora and any LLM that uses their data unchecked. IMO, naïve to believe this won't get spammed at an alarming rate

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Terry Van Horne

@terryvanhorne

1 year

@lyndoman @MikeBlazerX 🤣🤣🤣🤣🤣🤣🤣🤣

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Terry Van Horne

@terryvanhorne

6 months

Yesterday I advised a person to stop working on HCU & concentrate on design changes because I'm seeing substantial increases in Bing & DDG traffic. Having seen more than one SE fade away and die I'm seeing the "writing is on the wall" for Google.

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Terry Van Horne

@terryvanhorne

5 months

@lilyraynyc NoClick SERPs! Google AIo will just be like a giant affiliate! We should have seen that coming when Pinchai was insisting no loss of revenue from ***Complete AI Answer*** who is going to advertise there? The big corps... it won't be clicks either IMO, display ads will rule!

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Terry Van Horne

@terryvanhorne

4 years

IMO, passages are going to baffle far too many SEO's who think links are a big factor. After 26 years in the biz links are nowhere near as important as they were 15 years ago and that is a trend that will continue as they are just prone to far too much unwanted manipulation!

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Terry Van Horne

@terryvanhorne

2 years

@cbrodzky If I'm not able to affect conversion my responsibility is to get them to the site. Responsibility is tied to control of outcome. If a form starts conversion but client has to close... my responsibility ends w/form submission and to a lesser degree targeting->outcome.

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Terry Van Horne

@terryvanhorne

7 months

Too many sites that I see w/HCU issues are issues I've seen in updates starting w/Panda & well documented. People who should know better telling these people their sites shouldn't have been hit are clueless or grifters looking for work fixing sites that will take yrs to recover

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Terry Van Horne

@terryvanhorne

3 years

Wowsa Dan and the @screamingfrog team have really added a lot of features! It has been a long time between crawls with a licensed version. I did a couple of audits just before I retired w/ GSC & GA plugged in. Now Majestic, ahrefs & Moz. Hoping they add more APIs!

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Terry Van Horne

@terryvanhorne

9 months

@MarkPreston1969 FOLLOW THE MONEY! I always asked my new clients: What products have the best margin? What products that selling much higher volumes improves margin? Are their products that have incentives that you'd like to earn (some clients get vacations etc based on sales) I'd start w/these!

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Terry Van Horne

@terryvanhorne

1 year

@ldl716 That's why Nylander expects 10+. If you think Marner signs for less than $14M in 2 years you haven't been paying attention. Right now Willy is $4M less for 10 more goals and has more game winners and less on ice in OT loss. He's clutch Marner not so much!

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Terry Van Horne

@terryvanhorne

9 months

@lilyraynyc @BritneyMuller Chips (I think that's why making their own) and cooling require more money to run a single response. OpenAI uses a bottle of water for a single response! Another reason why IMO, Google will become a hybrid of AI and search

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Terry Van Horne

@terryvanhorne

1 year

@kargopolov @lilyraynyc They aren't washing off all the websites that used AI. They're washing off the UNHELPFUL nonsense that they the websites passed off as content... that's literally been happening for decades. just cuz it works for a while.... doesn't make it a good idea... usually that ends badly!

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Terry Van Horne

@terryvanhorne

4 years

Been a while since I spent 45 minutes reading a post! @dawnieando has shed more light on this subject than all the others I have read that left me with more questions than answers! Surprised someone else was wondering about Sections!

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Terry Van Horne

@terryvanhorne

5 months

@RyanJones Nice find! There were some interesting points about the "seed" pages. Did you think it seemed the "seed" lean toward quality sites w/ lots of outbound links to quality sites? I used to ask Bill this stuff... way over my head!

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Terry Van Horne

@terryvanhorne

7 months

@CyrusShepard Or many many many spammers have learned how to abuse Reddit and fool Google into ranking them for a few days. Gotta' believe moderators are neck deep in spam!

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Terry Van Horne

@terryvanhorne

3 years

Great post by @dr_pete on indented listings. One of the most interesting observations recently has been the volatility/flux in SERPs. IMO, this is likely one of the prime suspects.

Indented Results Roll Out at 40% of SERPs

Recently, Google pushed a full roll-out of indented results. Why should you care, and what should you do about them?

moz.com

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Terry Van Horne

@terryvanhorne

11 months

IMO, this or something very similar is in play. Besides SEO and web dev the majority of my searches are hockey related. I enter "n" and the first result in the dropdown is "NHL standings" which I search at least 3-4 times a week

✌️Oᒪᗩᖴ KOᑭᑭ 🔥

@Olaf_Kopp

11 months

☀✌️New Google Patent: Combining parameters of multiple search queries that share a line of inquiry👇 #seo #googlepatents Essentially, this patent points to a significant shift towards a more nuanced, context-aware search process.

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Terry Van Horne

@terryvanhorne

4 years

@lilyraynyc Too many SEO's wouldn't know a ranking factor if it bit them in the asse! Google doesn't tell us what they are so we get stupid debates often what SEO's think are a ranking factor aren't a single thing but a group of signals where they miss the forest by looking at a single tree

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Terry Van Horne

@terryvanhorne

1 year

@lyndoman @MikeBlazerX Please... I'm Ca."them's fightin' words!"

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Terry Van Horne

@terryvanhorne

1 year

This site is officially fcked up morally! The finger pointing is nonsense when it comes to killing innocents... both sides are seriously fcked in the head if they think that's ok for either side. Those who condone it on either side need to seriously take a long look in the mirror

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Terry Van Horne

@terryvanhorne

3 years

LSI keywords? WTF is it w/this a ? IMO, the minute I see that BS all credibility was lost for a post that was good up until that point! No one w/a clue is using that term. LSI isn't nor has it ever been used by Google! It literally can't work on an index as large as G!!!!!

SearchEngineJournal®

@sejournal

3 years

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. via @madmanick : #contentmarketing #contentstrategy #SEO

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Terry Van Horne

@terryvanhorne

11 months

Nice job by Blair explaining how topic expansion tanked a site -> how it happened & why. I've been trying to raise awareness about these content characteristics for years: 1. Unique content (infogain) 2. No "Parrot SEO" 3. Topical Expertise It's the future!

Blair MacGregor

@blairmacgregor

11 months

A few years ago, I was working on a web site that had aspirations of expanding beyond its core topic and audience into a broader, much more saturated category. We wrote what we thought was good content, had some visibility wins and thought we were gaining momentum. Then in May

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Terry Van Horne

@terryvanhorne

1 year

Only interesting post on using AI for SEO that I've read in months maybe ever. Though pricey for me (semi-retired so no clients) wordlift is something I'd be all over if active. IMO, building LLMs is the future I'd be looking at if entering the profession now.

Andrea Volpini

@cyberandy

1 year

🎺New Article on Neuro-Symbolic AI and #SEO 🎺 💡 Neuro-Symbolic AI is a way to combine the power of knowledge graphs with deep learning techniques using *Retrieval Augmented Generation*. 🔗 Article: 💬 AskMe: a widget inside the article 1/4 🧵

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Terry Van Horne

@terryvanhorne

1 year

So those who are claiming Google is favoring Brands... Does it keep a list of who is a brand? That is what you're implying & computationally that's extremely expensive so likely not doable. Look at what big brands have that your brand doesn't... that's why you got kicked to curb!

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Terry Van Horne

@terryvanhorne

1 year

@lilyraynyc SO SEOs should learn about why and instead of complaining Google's HCU is punishing good sites... determine why it likes Reddit and not content that's ranked for X years and every SEO wannabe has reverse engineered w/fresher content.

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Terry Van Horne

@terryvanhorne

4 years

@lilyraynyc Good idea since there are no stop words with BERT! All words mean something even if they just connect words to each other like "and" has value in a query especially if it is a list.

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Terry Van Horne

@terryvanhorne

1 year

@WatchMyReview GM's go to the Mic and announce the picks! The real work is done by scouts and committee! No way Dubas should be given credit for what is an ORGANIZATION decision.

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Terry Van Horne

@terryvanhorne

1 year

@BlueJays_Muse No one but Buck gives Pete Walker his due! Name a pitcher who got better leaving the Jays and Pete Walker..... there are none... but look how they all got better when they were here coming from other orgs!

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Terry Van Horne

@terryvanhorne

3 years

The Article/NewsArticle and BlogPosting (isnt what you think) schema docs on G suggest that a headline: is less likely to be changed by G. What I find real interesting is description isnt required I assume so no one asks why they are rewriting the description in the SERP?

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