˗ˏˋ Jesse Hanley ˎˊ˗ @jessethanley Twitter profile | Pikagi

Pikagi

˗ˏˋ Jesse Hanley ˎˊ˗

@jessethanley

8,819

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992

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4,355

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Statuses

Marketer, self-taught developer, and the founder of @Bento . Designing a quiet family life in 福岡, Japan. Direct messages always open if you need help 🌿

福岡, Japan

https://t.co/d3T0HoOiL6

Joined October 2009

Don't wanna be here? Send us removal request.

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

3 months

for those curious on the email issue @aarondfrancis ran into during his big launch (cover in the podcast episode): 421 4.7.28 gmail has detected an unusual rate of mail originating from your spf domain [highperformancesqlite[.]com]. this deferral occurred because 1) the

@MostlyTechPod

Mostly Technical

3 months

The hat! The reaction! The smile! Episode 42 drops tomorrow at 8am Eastern 🚀

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

8 years

When you overhear people complaining that their tools are the root cause of failure send them this video of Kelly Slater on a table.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

⛩ 1 minute Kyoto in the rain feed cleanse. Breathe 🧘

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

2 years

“Hi. Cancel my account and refund the last 12 months. Thank you”.

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

8 months

marketing lesson: choosing software is often an emotional decision. when I used to see @rauchg in my feed I was so excited to try vercel. dude has such good energy. i put our marketing site there just for fun cause i wanted to learn nextjs. now all I see is @cramforce ’s

@cramforce

Malte Ubl

8 months

We're all on the same page that running a sophisticated piece of business critical software with a database, exposure to the internet and stuff costs more than renting a single computer, right?

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

5 months

no doubt living in japan has influenced me. pre-japan, I think I would have been pulled into the “build in public” / open revenue crowd. now living in japan, I want to be more private. does Bento make $1k MRR? $10k? $100k? $1M? no one knows; and that gives me a lot of

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

10 months

As an ex-SEO: you *never* talk about an edge you have or a client’s edge publicly. You shut up and ride it out. It takes just one Google employee submitting a ticket to the web spam team to nuke you off the SERPs via manual actions which they seem to be doing for mass

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@jakezward

Jake Ward

10 months

We pulled off an SEO heist using AI. 1. Exported a competitor’s sitemap 2. Turned their list of URLs into article titles 3. Created 1,800 articles from those titles at scale using AI 18 months later, we have stolen: - 3.6M total traffic - 490K monthly traffic

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

DAD MODE ACTIVATED 😍😍😍

@ciaela

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2 years

I made a thing 🥺❤️ Baby “Evie” was born August 17th at 1:53pm, weighing a hefty 4.3kg. She is very healthy and very strong - exactly what we needed to hear. 8月17日の13時53分に次女が無事に生まれて来ました。4.3kgの巨大ベビーですが、とても元気でよく食べてよく寝てくれてます❤️

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

We’re making a baby ❤️

@ciaela

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2 years

08.2022🐣

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

in rails i make a small change on an old app and redeploy fine. in next.js i make a small change on a 6 month old app then have to spend ~30mins debugging vercel specific errors. why is this?

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˗ˏˋ Jesse Hanley ˎˊ˗

2 months

update: this one UI element has generated a lot of money for me. I ***strongly*** recommend adding it.

@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

8 months

being a little cheeky with this but let's see how it does

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

@gbrl_dick marrying a journalist must be a trip.

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˗ˏˋ Jesse Hanley ˎˊ˗

1 year

MRR down this month? This video is for you.

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˗ˏˋ Jesse Hanley ˎˊ˗

5 months

been sending this email for awhile now. it’s given us such great feedback, and reduced our chargebacks to zero.

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@willthomson__

Will Thomson

5 months

This is how you retain customers. Hats off to you @usefathom .

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

愛してる❤️

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

Not every year has to be great, and I'm learning that's ok. A brief recap of this past year before it becomes a memory.

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˗ˏˋ Jesse Hanley ˎˊ˗

4 years

@itsjustamar @bandholz Living in Japan, where everyone takes off their shoes, I’m now default “shoes off” as a guest. I think it’s rude to keep them on now lmao.

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˗ˏˋ Jesse Hanley ˎˊ˗

4 months

take a moment to appreciate how amazing it is that you can put code on a server, connect it to a payment gateway, and print money for your family. what a blessing.

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

6 months

a tiny, but important new development in @bento ... this week we have been sending a % of our email volume on our own, self-managed network. please clap.

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

3 years

10x engineer.

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

build software they said it'll be fun they said

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

4 years

I’ve been listening to Dan on the @TropicalMBA since waaaay before I started my own company so it feels surreal to have been interviewed on the pod. It’s a big, personal milestone for me and I’m proud with how it turned out. Please give it a listen! ❤️

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

6 months

I think Japan is one of the best countries to raise kids. I love our life here 🌸❤️

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Merry Christmas from the Hanley family 💖🎄💫

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˗ˏˋ Jesse Hanley ˎˊ˗

22 days

whilst on this holiday, I have hit a revenue milestone I’m very proud of. I won’t mention the number, but I do want to somewhat document it here. software, and the opportunity it presents us, is beautiful 😌

@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

26 days

this country is stunning. I have well and truly become lake cabin-pilled on this trip 🏞️❤️

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

Cute wife, cute life 🥰🌸

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

My beautiful parents have *finally* made it to Japan to help us prepare for little baby (due in only a few weeks) 🐣 Hugs are remarkably healing 💕

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˗ˏˋ Jesse Hanley ˎˊ˗

6 years

$FB just made all your competitors ads public. Glorious!

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

5 years

Selfishly, after a break up I implemented this policy to give *myself* permission to take time off. Since adding it, multiple staff have been comfortable reaching out to let me know what's going on and to take time off to heal. Without it added, I don't think they would have.

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

got burned by poor performing freelancers for a few months last year. commonly went missing or just didn't ship any work despite being paid. didn't give up and found a couple of rock solid ones. feels good man.

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˗ˏˋ Jesse Hanley ˎˊ˗

1 month

Yo why do I have FOMO about Laracon when I’m a Ruby developer???? 😭😭😭

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

My beautiful girls are home. We are whole again. ❤️

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Only a little longer and I’ll have both my beautiful girls home 🥰

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

if you are a broke founder starting out do it somewhere in asia NOT in a city like sf, sydney, or london. in 2015 I was paying $5/night in chiang mai. bed always made, fresh hot coffee downstairs, and always something interesting happening that day. smiling thinking about it

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@Suhail

Suhail

8 months

Our room during YC when we first started Mixpanel in 2009. Stay strong founders. You got this!

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˗ˏˋ Jesse Hanley ˎˊ˗

6 years

Navigating the SEO industry in 2018.

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

how I sleep knowing no one but my wife knows how much my SaaS makes 😇

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˗ˏˋ Jesse Hanley ˎˊ˗

4 years

✨🌱 The new office is such a glow up from the previous setup. We’re so happy 🐶🌺

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

I have such a brave, loving, and beautiful soulmate. Goodbye little Lia, you were loved deeply by your parents for the brief moment you were here.

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˗ˏˋ Jesse Hanley ˎˊ˗

6 years

Today's face palm: if you're using React, don't use a third party for server side rendering. If they go down or your credit card fails (example below) then your site will tank in the SERPs. Self host for less headaches.

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

bonus marketing lesson: you want to pick enemies with scary boogie men, large concepts, and epic corporations — not individual companies or direct competitors. @dhh picks fights with “the cloud” and “apple”. easy to support and get behind. Vercel picks fights with Rails???

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˗ˏˋ Jesse Hanley ˎˊ˗

6 years

Explaining my bookkeeping process to my accountant.

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

🫡🫡🫡 I have now turned 30. Please give your best advice for the next decade. 🫡🫡🫡

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˗ˏˋ Jesse Hanley ˎˊ˗

5 months

Tip for bootstrappers: avoid thinking like this. Use managed services and just focus on selling instead of DevOps.

@joeldrapper

Joel Drapper

5 months

It’s common for a Heroku bill to be over $1,000 USD / month even for relatively small apps. Do you know what you could get for that price if you just used one server with SQLite? You could have a terabyte of RAM, 40 terabytes of NVME SSD storage and 128 core AMD EPIC CPU.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 months

subtweet incoming: call me crazy but I don’t think you should doxx a freelancer if they screw you over as a founder. send legal after them and then move on.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

@emilmichael @jdroege This interaction was super weird and signals a whack work environment at Uber.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

Spent yesterday afternoon learning Next.js, Prisma, and @planetscaledata then deploying it all on @vercel . Toy app, not for anything special just wanted to learn. Speed of deployment was kinda magical. DX was super fun. Learning curve very small. Expectations met hype.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

What a dapper young lad.

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˗ˏˋ Jesse Hanley ˎˊ˗

15 days

hahah you think building a software company is hard? try travelling internationally with a 2 year old 😂😂😂

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

I think, after having a baby, I start to *feel* why the "small bets"/"start many projects" crowd is the worst path for making an independent living online from software.

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˗ˏˋ Jesse Hanley ˎˊ˗

5 years

Every two weeks I have a reminder to wipe my entire to-do list. If something has survived 14 days w/o action, and my business hasn’t been destroyed by not addressing it, then it’s safe to say it’s not important at all.

@r00k

Ben Orenstein

5 years

Your software project will *always* have a set of known bugs and todos that will never be important enough to fix this week. Don't worry about it. You don't need to track them. They'll just make you feel overwhelmed and guilty when you look at the list.

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˗ˏˋ Jesse Hanley ˎˊ˗

7 years

Consulted with a client a month ago and went to check on their rankings today to see if the strategy paid off ... 🚀

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˗ˏˋ Jesse Hanley ˎˊ˗

10 months

Man, a year goes by so fast 🍂

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Autumn 🍂 is here! Feeling more myself after the whole COVID saga so back to regular morning walks/gym 💕

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˗ˏˋ Jesse Hanley ˎˊ˗

7 days

anyone else following all the drama happening over in wordpress land right now? 😬😬😬

@photomatt

Matt Mullenweg

7 days

WP Engine is not WordPress:

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˗ˏˋ Jesse Hanley ˎˊ˗

10 months

@ImSh4yy It’s odd to see him not learn from the feedback from the launch.

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Our cute family ❤️

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˗ˏˋ Jesse Hanley ˎˊ˗

3 months

just wanna run the equivalent to a local coffee shop in my industry (email marketing). I don't want to be Starbucks or コメダ coffee (yet). keeping my ambitions cozy during this phase of my life.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 days

update: I told myself I would stop posting about this drama but YO THIS IS CRAZY! WPENGINE HARD FORK OF WORDPRESS INCOMIMG.

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˗ˏˋ Jesse Hanley ˎˊ˗

4 days

here’s my summary for people who don’t have time scrolling through everything: > a8c needs $$$ (see: investors). > they make lots from hosting affiliate already. hard to grow install base with current product offering. > idea! what if all hosting companies, our competitors,

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

9 months

Every single time I added a fancy animation to @Bento I’d get a message from a customer that said “my Filipino VA says her machine lit on fire when they clicked this button can I have a refund”.

@mancerrss

Steve

9 months

What prevents @YouTube from designing these kinds of delightful interaction design? 🤔 ✨ Made with @framer 🔁 Remix here

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˗ˏˋ Jesse Hanley ˎˊ˗

7 months

important to make software fun. found an animator on upwork and they did a good job. will continue playing with creating more animations ☺️

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

2 years

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@herokustatus

Heroku Status

2 years

Update: Platform API Outage

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

8 years

Love the simplicity of this. Especially as I'm pricing one of my new projects right now (cc @r00k ).

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˗ˏˋ Jesse Hanley ˎˊ˗

26 days

this country is stunning. I have well and truly become lake cabin-pilled on this trip 🏞️❤️

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

1 month

btw we’re now in Canada 🇨🇦

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˗ˏˋ Jesse Hanley ˎˊ˗

5 months

new video: ip pools (also known as shared IPs) when talking about the "deliverability" of an email marketing platform, you're often referring to the health of that companies IPs and how they manage them on a day to day basis. most platforms group their users into pools based on

@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

6 months

new video: predicting inbox placement. i used to think inbox placement was mostly a matter of tweaking the subject + content of your emails, but after sending almost a billion emails i now understand that’s the wrong way to think about it. in this video, i advocate using

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˗ˏˋ Jesse Hanley ˎˊ˗

7 years

me testing on production because I haven't written any tests

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Only a little longer and I’ll have both my beautiful girls home 🥰

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˗ˏˋ Jesse Hanley ˎˊ˗

6 years

Ecommerce guide for those who enjoy less risk: 🤔 start an affiliate site. 💪 turn into a content machine. 📊 find top performing articles. 💴 check sales referred to partners. 👌 find best sellers. 🏭 manufacturer your own. 🥰 put yourself one in your list. 👏 Done 👏

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

2 years

@dr I feel like I want to DM you my graph, I’m so happy I didn’t stop. Was stuck at that MRR for 3 years then 🚀 Growth often is all 🧠 stuff. We are our largest blockers.

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

today, @dvassallo was the main character on the internet today. you NEVER want to be the main character on the internet.

@dvassallo

Daniel Vassallo

6 months

I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else’s nascent project reeks of carelessness. First, do no harm.

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˗ˏˋ Jesse Hanley ˎˊ˗

5 months

okay 24 hours after this I may roll back. yes, it's faster. yes, it's very good. but it keeps making EXTREMELY SUBTLE MISTAKES so can't be trusted. it just randomly inserted german in a fairly straightforward code autocomplete.

@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

5 months

the new gpt-4o is very good with @cursor_ai .

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˗ˏˋ Jesse Hanley ˎˊ˗

4 months

hello friend! want some low hanging fruit to start your day? rate limit the following to 3 per hour: sign ups forgot password attempts team invites any form that sends email on submission. + remove all personalization (name, etc) from them. future self will thank you ᡣ𐭩

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Do a sit-up everytime someone churns

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Few understand that Adobe is funding the @figma acquisition entirely off a decade of cancellation fees. Brilliant.

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˗ˏˋ Jesse Hanley ˎˊ˗

10 months

Became much, much happier when I relieved myself of the burden of goal setting and focused on just doing “good work” each day.

@AliAbdaal

Ali Abdaal

10 months

Do you actively set goals for yourself?

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

"the perfect time picker doesn't exist" aussie embassy: hold my beer.

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˗ˏˋ Jesse Hanley ˎˊ˗

4 years

Feed cleanse.

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˗ˏˋ Jesse Hanley ˎˊ˗

7 years

Loving the UI updates to @LinkedIn

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

friends, here is something for the start of your week; feels timely.

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

new to demos and unsure what to say? simple, open with: “hey {{ name }}, how can I make the next 30mins most useful to you? what do you need to know about {{ product }}?” then just guide them to close those loops and ending w/ next steps. that’s it. that’s how to do demos.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

Man, what an intense 48 hours. Just so happy to be back home with @ciaela . Thankful for everyone who reached out, I read your messages just no energy to respond. Your love is received and it’s already getting to work holding us together 🖤

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

ever since I put this little guy in my yard my business has grown. coincidence? i think not.

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

4 days

here’s my summary for people who don’t have time scrolling through everything: > a8c needs $$$ (see: investors). > they make lots from hosting affiliate already. hard to grow install base with current product offering. > idea! what if all hosting companies, our competitors,

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@jessethanley

˗ˏˋ Jesse Hanley ˎˊ˗

7 days

anyone else following all the drama happening over in wordpress land right now? 😬😬😬

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

As we don’t have any family in Japan, we’ve hired a “Japanese grandma” to come over a few times per week and help us stay on top of things. Cooking, cleaning, looking after the little one if we want to go on a date, and teaching us baby basics. She crushed dinner last night 😍

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Trains are 10x > than planes. Biggest difference is the energy of who you’re with. Average flyer is anxious, cluttered, ungrounded. Train riders are calm, content, patient. Just flew to Tokyo today and already can’t wait to catch Shinkansen back to Fukuoka.

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Being able to run upstairs when you hear giggles 🤭 and capture your babies first laugh on camera 📷 is *the* reason why working from home is so important to me.

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˗ˏˋ Jesse Hanley ˎˊ˗

8 months

@dannypostmaa imagine taking down prod in a dream.

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

Here with @ciaela for the weekend to celebrate some wins and just be together. It’s going to be a lovely two nights. Might post more.

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˗ˏˋ Jesse Hanley ˎˊ˗

4 years

SNOWS OUT. WORKS CANCELLED!!!!!

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Works canceled this morning 😍

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˗ˏˋ Jesse Hanley ˎˊ˗

2 months

@nickgraynews yeah it’s cause they all want this.

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Heroku just nuked their DNS. We're down along with, seemingly, *every* single app on their network. Excuse me Bob Wise PLEASE FIX.

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Me spraying GPT-4 on literally any part of my product even if it doesn’t need it:

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˗ˏˋ Jesse Hanley ˎˊ˗

3 years

Hey friends, clients, and customers. A few of you are in the loop of what’s going on in my personal life but for those that don’t spend a minute reading @ciaela ’s post below. I was looking forward to becoming a father and it looks like I still will, but, just for a moment.

@ciaela

M

3 years

Hi. I am turning off of public DMs and comments for this, but I felt it was time to share our story. Thanks for listening. ❤️ 突然の辛い発表で申し訳ございませんが、最後までの応援よろしくお願いします。❤️

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

man I love this country

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

wild that many of you are still shocked by Vercel, Planetscale, etc changes. ya’ll bought the equivalent of a flying lambo for your dog washing app then we’re shocked when they aligned pricing to their ideal ARPU (enterprise). if you are under $1M/ARR you should be buying a

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

She’s been helping me deploy infra changes over the past couple of days. Good little coworker 💕

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˗ˏˋ Jesse Hanley ˎˊ˗

11 months

@Erwin_AI Wah this sucks man; I've just given you a credit for this month on @Bento so all your emails that you're sending to customers is on me 🥂

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˗ˏˋ Jesse Hanley ˎˊ˗

2 years

Hired a community support person for my mental health and it’s ♥️ working ♥️ ⊂_ヽ　＼＼ Λ＿Λ 　　＼( 'ㅅ' ) 　　　 >　⌒ヽ　　　/ 　へ＼　　 /　　/　＼＼　　ﾚ　ノ　　ヽ_つ　　/　/ 　 /　/| 　(　(ヽ　|　|、＼　| 丿＼ ⌒) 　| |　　) / 'ノ )　　Lﾉ

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

see developer founders posting this kinda stuff all the time. there’s not really any reason to be privately rude … and then push that behaviour as marketing? In the last week, I’ve chatted to three competitors happily in DMs. the market is big enough for all of us.

@volodarik

Aleksandr Volodarsky

6 months

Shortest acquisition discussion in the history of tech

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˗ˏˋ Jesse Hanley ˎˊ˗

1 month

things that are true about this industry: at scale all email providers become cost effective as you enter volume enterprise relationships with them. cost is NOT the driving factor in choosing who to send with. additionally, most email marketing companies send through

@tibo_maker

Tibo

1 month

Just finding out the big guys (Beehiiv, Convertkit, prob others too ...) are not even sending emails by themselves They rely on Sendgrid 🤯 Do they have specific pricing though?

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˗ˏˋ Jesse Hanley ˎˊ˗

6 months

just banned a very large organisation because I didn’t believe they’d actually sign up but they just confirmed via email they are real 😭😭😭 need to bring out my best 土下座.

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