SVP, SEO & Stable Genius @ Razorfish. Not a cat. Ryan works from early in the morning until late in the evening. He makes many calls and has many meetings.
Have you checked out yet? My FREE KW idea tool that:
* shows related search terms
* shows common questions
* Breaks terms down into N-grams
* compares content of 2 urls as N-grams
* lets you turn your own KWs into N-grams
The most boomer thing ever is increasing social security to keep pace with inflation while arguing that minimum wage does not need to increase to keep pace with inflation. The generation continues to walk through doors then promptly close them for others.
@unusual_whales
prediction: they're going to launch some scam trump NFTs or coin, and tons of broke idiots will spend money they don't have on it because they're in a cult and don't know it.
let's be real though. any SEO can find issues with any other SEO's site - they just don't know the politics or priorities or tech debt that are behind it. At some point it's about compromise and prioritization.
#seochat
Web 3.0?
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never mind.
@realDonaldTrump
the fact that you consider the rest of the world burning as a victory is very sad and telling. It's a global economy now. do you not understand that?
so many SEO conversations break down to:
How do we rank?
Do this..
But that's hard.
Yup, that's what it takes.
Ok, we did this cheap/easy thing instead. Why don't we rank?
@SimonWDC
He can't do interviews with journalists because his project 2025 platform is so bad, he needs to gaslight his base into thinking it's not really his platform.
if you create a page and then tell your SEO to "SEO IT." It's going to suck. Instead, tell your SEO what type of visitor you want to attract, and what your goal is, and they can help you create a page that that will kill it.
people on SEO forums be like "My traffic is down over the last few weeks. Must have been a google update."
Or... A global pandemic. But yeah, let's go with Google update.
Every day people say that SEO will eventually go away - and every day I still come across a newly launched website with a title tag of "home" and a robots.txt blocking all search engines.
@realDonaldTrump
for the 100th time, they imaged the server. they have a copy of it. they don't need the actual one. nobody physically touched it to hack it. you just don't understand tech.
so many people talking about EAT for SEO. Expertise, Authority, and Trust are what happen when you build a real business instead of a website that tries to rank for a keyword. It's not an SEO strategy, it's a business strategy.
more often than not, the "SEO issues" I talk to clients about are really business model issues. You can no longer win in SEO with hacks or quick fixes. Thread...
Can ya'll help me with SEO titles? I know Guru is above Expert, but is it above Ninja? What about Maven? Where does Wizard fit in? How much more does an "seo rockstar" make than a growth hacker? Is it better to be an inbound marketing unicorn or SEO cowboy?
dear SEOS. if you have an outdated article that isn't true anymore, DELETE IT - because the rest of our clients WILL find it and use it to make bad decisions.
why do designers always start with a giant hero image that takes up all the above the fold real estate on every new website? does anybody have data that proves users prefer scrolling past a giant image to get to the useful information?
SEOs need to stop using "here's a crawl i did of your site. I found major issues" as a sales tactic. It just gives our industry a shady reputation. especially when your "major issues" are things like a missing h2 tag or an empty alt attribute.
@jkbjournalist
I'm 99% sure his plane didn't have technical problems, because the airports it didn't land in are ones that he still owes money. My guess is he wasn't allowed to land there.
SEO isn't about making your site rank for a term. It's about understand what searches want and then building that. Too many people have been doing it backwards for so long.
SEO at large companies is so little about fixing issues and creating content, and more about building the business case & finding client budget to fix shit eliminating blockers preventing you from fixing shit, and compromising on the shit you want to but can't fix.
I learned the most about seo from being a Google quality rater. They didn’t teach anything about seo but they told us what type of sites deserve to rank so I just took that learning and set out to make that type of sites.
joined some black hat SEO forums and facebook groups. Let me save you the time. It's 99% them talking about PBNs that "google will never catch," and 301ing expired domain names.
@AOC
If you don't, the republicans are going to the second they get control, and use it to push a national abortion ban through.
And time is running out, they're gonna win mid terms cuz dems are letting them change the narrative to gas prices.
@AOC
It's almost like our party is afraid to use their power. Reverse the situation and republicans would have already ended the filibuster, added 11 more supreme court justices, and issued hundreds of executive orders.
@20committee
it's about time we put country over party anyway. Wish more people focused on the actual issues not the party of the person who is involved before deciding if it's ok or not.
Been hiring for 6-7 SEO roles over the last month or so. Keep seeing one thing in common: most are very lacking in technical SEO experience. Can't diagnose indexing issues, JS rendering issues, or write schema code.
ok we're gonna end the argument here: Put dates on your freaking SEO articles so users know if it's old advice or not. If you want it "evergreen" for ranking, then update the content. Otherwise, add the date.
I’m still shocked at how many seos regularly disavow links. Why? Unless you spammed them or have a manual action you’re probably doing more harm than good.
hot take (theory) - Google wants to help sites hurt by HCU but they can't because it's all machine learning and they don't really understand what it's doing or why - all they can do is collect examples of good sites hit to feed into the next training cycle.
Guy next to me on plane: “I’m glad that drunk girl didn’t sit here. I’d have had to take advantage of that”
Me: that’s called rape.
He didn’t talk the rest of the flight.
SEOs freaking out about noindex no longer being supported in robots.txt My question: why were you using it there? it's not in the docs or specifications. you were never supposed to.
75% of fertilized eggs naturally miscarry. If the GOP honestly believed a fertilized egg is a human being, their abortion bans would mandate insurance companies pay life insurance benefits for a miscarriage.
But that’ll never happen—b/c GOP knows a fertilized egg is NOT a human.
@karaafrederick
This is a terrible bill. The only part that keeps kids safe is the name. This is censorship and undue burdens on small websites just labeled with "keeping kids safe"
Attention all websites: I'm not going to create an account or login or give you my email to see your pricing. I'll just go with your competitor - even if you're better or cheaper.
@unusual_whales
Honestly, and this will piss off some people, the entire job of a real estate agent should and could be an app. It should cost me a couple hundred bucks, not 4-8% of the house price.
EAT is not a ranking signal or a score. it's not an actual part of the algorithm. It's what the algorithm is trying to reward. It's plain english to describe what all of the factors together are trying to measure.
@upperwestbruin
@JasonIsbell
when you say "call me charlie" I don't insist on calling you 'charles' or demanding you show me what name is on your birth cert. This is the same thing. Why are you so against calling somebody the name they want to be called?
Playing with the ChatGPT API. Wrote a python script that grabs the top ranking pages for a query, grabs related search terms, feeds all that content to chatGPT and has it create content ideas. Just a proof of concept. cooler stuff coming soon.
#ChatGPT
#seo
#Python
way too many SEOs are over-thinking CWVs. It's gonna be such a minor factor. There's no way google will show a faster site over one that better answers the query.
Not saying don't fix CWV. definitely do. but prioritize appropriately.
instead of tracking core algorithm updates, maybe we should be tracking stuff like Google adding a 4th ad, prominence of map packs, knowledge graphs, and other things that users click instead of organic results. They seem to have a much larger effect on SEO.
the core algorithm update is launching at some point today - and you haven't already written an article about how to recover form it? can you even call yourself and SEO?
Forbes completely removed their coupon directory. They didn't noindex it. Why is that important?
Because it signifies the only value it had to them was for SEO traffic. It they thought it was useful to their users, they'd have kept it up, noindexed, and linked to it from other
I wish SEOs who don't understand NLP would stop talking about it like they do.
I have a computer science degree and I barely understand the very basics. It's ok to be an SEO and not be an expert in NLP. It's not ok to pretend you are.
My take on the leaked docs.
We don’t know if this is for production or for testing. My guess is it’s mostly for testing potential changes.
We don’t know what’s used for web or for other verticals. Some things might only be used for a Google home or news etc.
We don’t know
So I just added a new answer the public style feature to that looks at question keywords - it's FREE and it looks like this. Check it out, I'd love your feedback.
looking at an audit done by another agency. every slide is literally just a screenshot of some SEO tool and a number. There's no what does it mean or what should we do about it. That's not an audit. An audit has impacts, and prioritized next steps specific to the site.
This works because rather than give that $$ to shareholders and pay 70% tax, they paid employees more, invested in the company, bought equipment & other things they could write off on their taxes to not pay 70%.
From the 1940s-1980, the wealthiest paid 70-94% marginal tax rates. Zero of them went broke from taxation. Zero of them left the country. All of them remained exceedingly wealthy—AND we had the strongest middle class growth in US History.
Let's do that again.
#TaxTheRich
@AOC
Congress should act to give sick time and parental leave to ALL workers rather than solve this time after time whenever one industry finally says 'enough.'
if Google DID tell us what a core algo update did, it would be something like: "we increased the importance of pagerank by 1% while decreasing the importance of keywords in domains by 2% and changing the pagespeed factor from 0.000001 to .000002"
What would we do with that?
SEOs going batshit crazy over google telling people the time. If your business model was ranking for what the current time is, you need a new business.
@boosted4k
@JoeBiden
Economy growing. More jobs than people because the last president focused on reducing immigration and tons of boomers took early retirement during pandemic.
I'm really getting tired of talking about ChatGPT but the vast majority of SEOs talking about it seem to greatly misunderstand what it's actually doing and how it actually works. That's going to be a problem at some point I think.
@unusual_whales
we don't have the technology. US companies do not have the patents or the technology to make the smaller chips that Taiwan does.
That might have something to do with the party that says NOT to go to college and cut the # of Visas for tech workers though....
when I started in SEO, it used to be everybody helping each other. These days when you share your experience or knowledge, every chad7numbers with 14 followers comes at you with insults because it contradicts whatever spam they're selling.
How'd we get here?
Stop assuming ChatGPT can do something just because it tells you it can. I think I've seen 7 SEO posts today about using chatGPT to do stuff that it can't actually do, but will confidently tell you it did. I feel bad for the people taking that advice and acting on it.
The best part about doing a competitive analysis in SEO is showing clients that their online competitors aren't who their real world competitors are. It's often eye opening.
#seochat
#a1
the more private SEO forums and groups I join, the sadder I get. It's like we've suddenly gone 10 years backward in terms of SEO tactics and strategies.
Why is that?
Fact: even if they had the Google algorithm code, most SEOs still couldn’t rank
#1
. That’s not a dig at people. That’s a statement on the complexity of machine learning, vectors, and large data sets.
If you’re looking for a checklist of things to make your content helpful you’re on the wrong track. SEO is real marketing. You need to understand the users intent for that query and meet their needs. That’s how you rank.