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Sam Allsopp Profile
Sam Allsopp

@sam_allsopp_

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Building a $100M roofing company from scratch.

Joined January 2018
Don't wanna be here? Send us removal request.
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@sam_allsopp_
Sam Allsopp
5 months
We've sold $8.3 million in roofs as of Q1 2024, with a few days left in the month - a significant leap from Q1 2023's figure, just shy of $3 million. Here are a few key takeaways: 1. The importance of a good bookkeeper cannot be overstated. To those I told my margins were
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@sam_allsopp_
Sam Allsopp
3 months
Anyone flexing huge success in business, but then is selling a course on how to make money is a fraud. If you truly made money you would double down on your business, not try to flip a quick info product to young kids or middle aged men going through an existential crisis. “I
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@sam_allsopp_
Sam Allsopp
4 months
What do I do with these Amex points? Is there a better way to maximize spending on a CC? I think this only comes out to being worth pennies if converted to cash.
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@sam_allsopp_
Sam Allsopp
5 months
Everyone needs to remember: 33m small businesses in the US 7% get to 1m 4% of the 7% get to 10m in revenue Only 40% are profitable 50% will fail within the first 5 years X is creating this fomo, it’s easy be your own boss agenda because a lot of them want to sell you
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@sam_allsopp_
Sam Allsopp
6 months
13 reroofs sold this week- $504,344 in revenue. 8 appointments tomorrow so hopefully we pull some more revenue in. Our biggest change we made that has driven a higher close rate and way more revenue? LESS leads per rep. Sales reps get lazy when there’s an abundance of
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@sam_allsopp_
Sam Allsopp
4 months
I have spent $104k on advertising this month for my roofing company. Ask me anything.
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@sam_allsopp_
Sam Allsopp
2 months
Domination. That’s what I’m focusing on right now. I don’t need to befriend other roofing companies in my market and “talk shop.” I’m going to win- if we’re chatting and you’re my direct competition I’m probably interested in buying your company. I dont care- too much fluff. If
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@sam_allsopp_
Sam Allsopp
6 months
I got a lot of controversy over my average ticket for a reroof. I had a great week last week- around $39k, but my running average is $33k per reroof. 1. No I’m not doing insurance work, this is paid to me directly by the homeowners typically cash. 2. I’m in the south Florida
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@sam_allsopp_
Sam Allsopp
6 months
I get asked “why roofing?” A lot. The natural progression would have been to get into saas or expanding in the e-commerce space. When exploring industries, look at the following: 1. Will I personally have an edge? My background being sales and marketing I saw a huge area of
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@sam_allsopp_
Sam Allsopp
2 months
This is definitely the same agency that has been telling you your account is still warming up and you’ll get leads soon.
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@sam_allsopp_
Sam Allsopp
4 months
@J_Ghio This is an awesome idea
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@sam_allsopp_
Sam Allsopp
1 year
@JoeCassandra I selfishly disagree with this. My roofing company has fancy trucks and spends a lot in marketing. I believe we’re entitled to a profit, and yes our price is more than the “chuck in a truck.” We may be 10-15% more but, we answer the phone when customers call, we have specific
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@sam_allsopp_
Sam Allsopp
3 months
It was a pleasure chatting with you, Jas—you truly have a gift for storytelling. If you're interested in reading more captivating stories like the one below, make sure to follow Jas!
@CreatingJas
Jas Singh
3 months
I recently met a 29-year-old entrepreneur… Who gave up on his $45k/month marketing agency. To start a roofing company, making $6M/year. (with no roofing experience) Here’s how he did it:
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@sam_allsopp_
Sam Allsopp
3 months
@FatDag Bc they turned 1000 to 10,000, then lost 5000 of that, rented a lambo that they can no longer afford, and found that promising other people the secrets to wealth makes them more money than actually continuing with the main biz
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@sam_allsopp_
Sam Allsopp
4 months
@alex_borkin I use for travel when it comes up, but I'm not a huge traveler, would prefer maximizing for cash.
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@sam_allsopp_
Sam Allsopp
7 months
I broke my sales team. My sales team closed around 46% over the last 6 months and in the first 17 days of 2024 my close rate has dropped below 15%. We have 3x our inbound lead flow through digital marketing (per our budget) and things fell apart. The CRM is a mess, guys are
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@sam_allsopp_
Sam Allsopp
3 months
How to turn $1 into $30? It's NOT meme coins or dropshipping... It’s about building a solid digital marketing strategy and selling high-ticket items through a home service business. For me, that's roofing. The catch? You need real skills, real teams, a real brand, and a real
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@sam_allsopp_
Sam Allsopp
8 months
2.5m in 2021, 6.5m in 2022, 14m in 2023. EBITDA ~25% and looking to maintain. Roll forward has us hitting the 20m mark in 2024 all things constant from 2023 q4 numbers, but we’re shooting for 30m. Building up marketing spend, data/kpi tracking, establishing and hiring for
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@sam_allsopp_
Sam Allsopp
25 days
Some of my sales guys mentioned that a "competitor" has been "beating" us and they’re getting cocky about it (some of them know each other through mutual friends). But after looking into it, they’re not actually beating us—they’re just selling cheaper. That’s a big difference
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@sam_allsopp_
Sam Allsopp
4 months
The more I talk to owners on here the more I realize that most people dont know their numbers and they just take the passive broad fix approach. Usually it's "I need more leads" or even "We need to sell more jobs," ok, but how many leads did you bring in last month? Their
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@sam_allsopp_
Sam Allsopp
3 months
@andy_wlker Ah this argument. I made 20k at my agency, it started to fail, so I created a course to show others how I made 20k, I’ll leave out the fact that I completely failed in the business model I’m claiming made me rich, and then I’m going to tell people it’s not free so that they take
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@sam_allsopp_
Sam Allsopp
5 months
I did not clarify, but this is all retail sales with one larger HOA community project. We do not do any insurance work.
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@sam_allsopp_
Sam Allsopp
3 months
@SolarOakmont Sell roofs for a retail roofing (not insurance) company with a good comp package that provides pre-set appointments daily. I have multiple guys in their 20s doing this.
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@sam_allsopp_
Sam Allsopp
12 days
A lot of times the grass is greener because it's fake.
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@sam_allsopp_
Sam Allsopp
3 months
A lot of people ask what type of home service business they should get into. I rarely say roofing. There's a significant barrier to entry and its capital intensive. Here is a great list of businesses you could start with minimal cash outlay or licensing, and cash flow quick.
@WilsonCompanies
John Wilson
3 months
Service Businesses that could go from 0-100k/mo within 6 months: 1. Residential pool construction 2. Laundry vent duct cleaning 3. Dog waste removal 4. Garage upgrade 5. Solar panel cleaning 6. Fence construction 7. Lab testing 8. Just buy a co instead 🤠
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@sam_allsopp_
Sam Allsopp
6 months
Sometimes I get so engulfed in the day-to-day that I forget what our end product is. Incredibly proud of our team for producing such high-quality work and a 10/10 customer experience. We will complete 1000 roofing projects this year, here are some we've completed this week.
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@sam_allsopp_
Sam Allsopp
1 year
@callicrates_ Some of the worst experiences I've encountered with individuals have stemmed from their perceived lack of money. People with money, in my opinion, are much easier to get along with and enjoyable to spend time with. Sure - there are exceptions.
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@sam_allsopp_
Sam Allsopp
4 months
@jcolesimpson 2 million minimum in resi reroof, another 2.1m in HOA reroof work.
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@sam_allsopp_
Sam Allsopp
4 months
The ongoing battle between posting on X more and keeping to myself. The main reason I get on here and post is because the few times that I have, it has introduced me to some awesome people that I never would have met otherwise. On the contrary, I can't help but think - am I just
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@sam_allsopp_
Sam Allsopp
7 months
How it's going: $1,774,943.00 sold in retail reroofs this month (We do 0% insurance roofing). Pretty good chance we hit the $2m mark. That will be 115% organic growth since January 2023. While sales growth is great, the real battle has been the fulfillment and creating the
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@sam_allsopp_
Sam Allsopp
7 months
Things are looking up! $168,010.00 sold in residential reroofs yesterday, plus a $3.7m commercial job awarded. Energy is coming back to the sales team, although they're pissed about the micro managing and the mandatory office hours. If we get back on track as a team they'll
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@sam_allsopp_
Sam Allsopp
1 month
@TrafficBrokerX Dropshipping is a legitimate business model that, unfortunately, has become a magnet for get rich quick scammers due to its low startup costs and low barriers to entry. Most of the course seller you see initially ran dropshipping stores unsuccessfully, so turned to scamming and
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@sam_allsopp_
Sam Allsopp
1 month
@notaarongrant If you’re operating at say 10% EBITDA, this brand would be making 40k per month in take home. Let’s say you’re financing a 500k super car at an 8% interest rate your payment would be roughly 10k/month. You’d have a 500k super car, and 30k left over after your payment. In other
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@sam_allsopp_
Sam Allsopp
6 months
Recruiting a high caliber team? It may be worth the extra effort to build a funnel outside of your typical hiring channels (indeed etc.). I’ll explain: Like most fast growing companies we’re always looking for talent, and when we need it, we typically need it pretty quick. We
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@sam_allsopp_
Sam Allsopp
3 months
@SpotMonthEnergy Write a book all you want. What % of this books sales attributed to their net worth? Likely not even a fraction of a fraction of a percent. I don’t have a problem with books. I don’t have a problem with legitimate business consultants who have a track record and have been where
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@sam_allsopp_
Sam Allsopp
4 months
@LaurenVriens I dont care as long as people know I use the term basis points.
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@sam_allsopp_
Sam Allsopp
1 year
@shawngorham I have two of these at my roofing company. Saved us a lot in dumps by doing it ourselves.
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@sam_allsopp_
Sam Allsopp
6 months
February Recap: $5,310,961 in sales (3.5m large scale resi rr in here, numbers below don’t include that sale) RR close rate: 38.18% Repair close rate: 61.29% Resi Reroof % of sales: 95% Resi Repair % of sales: 5% RR sits: 139 Repair sits: 62 RR deals per working day: 2.1
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@sam_allsopp_
Sam Allsopp
4 months
@DanielDoran313 (rounded) 60% google ppc / 10% LSA / fb 20% / 10% tv commercials
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@sam_allsopp_
Sam Allsopp
4 months
@dchidyllo Not a big travel guy
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@sam_allsopp_
Sam Allsopp
6 months
How do you make your marketing profitable and scalable? Spend money and try a bunch of different things. Most business owners who say they’re having trouble generating leads haven’t tried or spent enough. To dial in a marketing strategy you’re going to lose some money and
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@sam_allsopp_
Sam Allsopp
4 months
@STLChrisH Not CEO but my sales director went out with a couple of my sales guys and it immediately had repurcussions. Way more casual in the office a visible line of respect was just dropped. Wild how fast that can happen.
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@sam_allsopp_
Sam Allsopp
7 months
@theownerop When you come from the marketing world and try to delegate, in my experience, you’ll never be happy with the third party results. We’re going in house.
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@sam_allsopp_
Sam Allsopp
5 months
Some of the best guidance I’ve read about identifying A,B, and C players in your org: Pick an employee and imagine out of no where, they walk into your office and quit without offering a 2 week notice. Based on your reaction, determines the level of player they are. If they’re
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@sam_allsopp_
Sam Allsopp
1 year
@dylthorn @LeadershipAcad1 These have to be my favorite though
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@sam_allsopp_
Sam Allsopp
6 months
What does it mean when Grant Cardone is trying to squeeze into your industry? 😂 this is ridiculous. I saw him do it with HVAC - I wonder what his angle is.
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@sam_allsopp_
Sam Allsopp
3 months
@FullParkingLots You’re right I shouldn’t have opinions on anything other than roofing. Thanks for getting me back on track, Doug.
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@sam_allsopp_
Sam Allsopp
3 months
@TomatoTEEJ Well since you paid for it, you’ll take it more serious! As opposed to studying the info for free online 😉 so you’re on the right track.
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@sam_allsopp_
Sam Allsopp
6 months
@jcolesimpson This starts to level out with more and more reps. Do you track your apts per day/ close rate/ time to close from quote generated to signed? That’s the only way you’ll be able to stay sane. Looks at data and trust the data. For example I know if I sit 10 jobs this week I’ll close
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@sam_allsopp_
Sam Allsopp
5 months
@Google do better. Has anyone else noticed the fake/scam companies competing on google LSA? Hundreds of fake reviews, no website, will not tell you their license over the phone, will not show you their insurance etc. They just sell the leads to random companies. The worst
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@sam_allsopp_
Sam Allsopp
3 months
@privateinequity 🤝 Only few will understand, because the few that do are successful in their own business. The only skeptics are the guys trying to rationalize buying a course because they want to believe so bad in a magic pill, or the frauds selling the courses. There’s no magic pill. We do
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@sam_allsopp_
Sam Allsopp
3 months
@GadzhiIman It's funny how arguments can be shaped to make the other side look ridiculous. If you dig deeper, you'll see that most online courses are scams run by people who have no business charging for info they found online or stole from other courses. The course market is full of false
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@sam_allsopp_
Sam Allsopp
4 months
How do you know when it's time to take chips off of the table and sell your company? I heard this formula on a podcast - Take your age, and add the % of net worth you have tied up in your business, if that number is greater than 130, it may be time to sell at least a part of
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@sam_allsopp_
Sam Allsopp
6 months
Hire smart people. When you screen for superior intelligence before interviewing, you weed out a majority of candidates. “But sales but product specific knowledge” - fine, I agree in some instances this may not be entirely applicable, however, for the most part intelligent
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@sam_allsopp_
Sam Allsopp
6 months
** JOB POST ** I'm looking for someone to run the commercial department at my roofing company. Need someone with experience estimating, selling, producing/managing jobs. We're getting a few inbounds per week now for huge jobs and my partner doesn't have the bandwidth to keep
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@sam_allsopp_
Sam Allsopp
1 year
Best way to judge someone’s character and work ethic? Invite them to an early morning gym sesh, if they commit then don’t show up…you can’t say I didn’t warn you.
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@sam_allsopp_
Sam Allsopp
6 months
Let’s talk outsourcing back office tasks overseas. I’ve seen some controversy here, but as a business owner who’s trying to deliver the best product for the best price and make a solid profit- it’s hard to ignore overseas talent. Currently, I have remote overseas workers
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@sam_allsopp_
Sam Allsopp
3 months
@swapfees College is a legitimate organization with a track record, and does not run ads flexing millions of dollars in a stripe account insinuating by attending the college, you can do the same. Colleges don’t make a couple online sales then immediately create a click funnel with fake
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@sam_allsopp_
Sam Allsopp
1 year
@maxfisherRE Lol @ everyone naming pretty much every luxury/desirable car
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@sam_allsopp_
Sam Allsopp
7 months
What separates the good operators from the bad: 1. Recognize a problem 2. Knowing what to do about the problem 3. Executing a plan to fix the problem 4. Ensuring that plan to fix the problem is continuously implemented, managed, and tracked. Good operators, employees, and
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@sam_allsopp_
Sam Allsopp
4 months
@teslatrove The more I spend the more I make
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@sam_allsopp_
Sam Allsopp
4 months
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@sam_allsopp_
Sam Allsopp
1 year
I quit ecom/digital marketing 3 years ago and started a blue collar business. This year we will do 15 million dollars in revenue. Here's why:
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@sam_allsopp_
Sam Allsopp
2 months
@irentdumpsters Best way to build stress tolerance - over caffeinate.
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@sam_allsopp_
Sam Allsopp
6 months
@jcolesimpson Then you’ll be able to start forecasting and seeing a roll forward based on ad spend, leads generated, quotes sent etc. I’m overly simplifying but you get the gist.
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@sam_allsopp_
Sam Allsopp
4 months
@blairanderson I don’t have a very profound answer to that, I started because I was generating leads for roofing companies and saw how bad they were at running their business and knew I could do better.
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@sam_allsopp_
Sam Allsopp
8 months
Omnipresent- look to the customer like you’re everywhere. When I started I ran all of my own ads- google fb ig etc. (I still run a couple of my own campaigns because I think I broke Google and I’m getting extremely low high quality cpls). We don’t just do one thing- we run fb
@tytyburky
Tyler Burke
8 months
@sam_allsopp_ What did your marketing mix look like to achieve that kind of growth. Very impressive
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@sam_allsopp_
Sam Allsopp
9 months
Craving success, wealth, vitality, and joy? Here's a free piece of advice: Tune into the discussions on mainstream media. Then, consider doing the exact opposite of their suggestions.
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@sam_allsopp_
Sam Allsopp
4 months
@NoRiskNoParty We have progress payments. deposit and then specific points during the job we collect more %, and obviously final invoice after we pass final. I have generated 163 sits this month.
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@sam_allsopp_
Sam Allsopp
1 year
@JoeCassandra Are we talking about different things here? We charge 10-15% more than the single crew/no office staff/ owner does everything no branding roofers. They’re still making their margins they just have no overhead. I’d have a hard time selling at the numbers you’re claiming.
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@sam_allsopp_
Sam Allsopp
12 days
@lawyer4SMBs Turning my brain off at 5
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@sam_allsopp_
Sam Allsopp
4 months
@RobinRoofer I don't see anything wrong with employees willingly coming into the office on an off day. There are too many unknowns here to draw an aggressive negative conclusion. Based off of the info you provided, people like being around people they work with and they like the work they do,
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@sam_allsopp_
Sam Allsopp
4 months
@JohnyNoProblems 6’2 athletic build thanks for letting me share that publicly
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@sam_allsopp_
Sam Allsopp
6 months
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@sam_allsopp_
Sam Allsopp
6 months
@dylthorn @jcolesimpson 5 rr 33k av ticket value 165k in opportunity 40% close rate $66k/wk per rep (from company leads) ~$264/month Tack on SGLs and they should be sitting pretty
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@sam_allsopp_
Sam Allsopp
3 months
@EcomParker con man course selling scum. This is not your screenshot. This is Fritz Haywood screenshot. You’ll see this and delete it and keep on scamming. How do you live with yourself?
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@sam_allsopp_
Sam Allsopp
3 months
@susanlyons Why didn’t you raise half a billion yourself?
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@sam_allsopp_
Sam Allsopp
1 year
@LeadershipAcad1 Just bought two more today - 7 now love the mavericks
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@sam_allsopp_
Sam Allsopp
9 months
Beautiful Cedar Shake job here in our backyard in West Palm Beach. December in Florida looking nice!
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@sam_allsopp_
Sam Allsopp
6 months
@mhp_guy The anticipation of more anxiety or panic breeds more anxiety and panic, usually that's a big player in the continuous cycle. You hyper fixate on it and "ending" it to the point it doesn't leave. The classic example is - try to not think about a pink hippo... do everything you
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@sam_allsopp_
Sam Allsopp
6 months
@dylthorn Yep mostly tile and metal. 30sq+
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@sam_allsopp_
Sam Allsopp
6 months
This is interesting. I know all the solar guys are running around telling homeowners that having solar will make your home sell “faster.” Maybe there’s a difference between owning the system and leasing the system? As someone who used to run a solar sales team, but left the
@SeanODowd15
Sean O'Dowd
6 months
@rohindhar We explicitly screen out any home from our buy box due to solar panels We've repeatedly been told the larger institutions do not buy homes with solar panels, under any circumstances, due to solar leases If we have no ability to sell them the homes due to solar, we can't be
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@sam_allsopp_
Sam Allsopp
4 months
@jcolesimpson I'm scaling aggressively for sure, just making sure I can continue to build the back office support to fulfill and maintain 5 stars on google
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@sam_allsopp_
Sam Allsopp
6 months
@finecarpentry63 Sounds good man
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@sam_allsopp_
Sam Allsopp
11 months
@STLChrisH I’m working on this now for my roofing company. Million + per week in missed opportunities. Really curious as to how’d you’d role this out at a roofing company where a one call close is less likely. I was thinking a time frame where company generated leads are outside sales to
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@sam_allsopp_
Sam Allsopp
9 months
@sampennyseo Wait… everyone knows they suck? I was locked into a year they 3x my cpl for paid I had to beg to take it back. They kept me in seo against my will and absolutely did nothing for an entire year other than force me on long hour long calls where they cherry picked random irrelevant
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@sam_allsopp_
Sam Allsopp
5 months
@chupacabracoin I know companies who get to 10m without paid ads. I would say paid ads gets you there faster.
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@sam_allsopp_
Sam Allsopp
1 year
This is the view behind my office. I come out here a sit a lot. If you look in the distance you’ll see a lot of sailboats. If I’m lucky I’ll get to hear two of these guys run into each other and chat after getting back from buying groceries or whatever before they head back
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@sam_allsopp_
Sam Allsopp
8 months
3 areas of my life I'm investing money into In 2024: I've always relied on a subconscious belief that I know what's best for me, and it's brought me to where I am today. However, now it's time to explore further. Here are the main areas where I'm bringing in coaches and
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@sam_allsopp_
Sam Allsopp
6 months
@jcolesimpson I believe the sweet spot for RR right now is 5- check back with me in a week or so and I may change my mind. However, with my average ticket value and the close rate I know high quality reps are capable of, they should have no problem bringing in over 300k/m then tack on time to
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@sam_allsopp_
Sam Allsopp
3 months
@_jameslincoln I was waiting for someone to bring this up- this is a fair argument I’ll entertain. If a small % of your income comes from course sales but the other % comes from the thing you’re consulting others on? I think that’s fine. I still don’t fully understand and feel it’s a fallback
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@sam_allsopp_
Sam Allsopp
1 year
I've drastically overlooked the importance of B2B relationships in my roofing company. GCs, solar companies, HOAs etc. We focus 100% on B2C and 95% of that lead flow is paid advertising with direct response. I spoke to a guy doing 7MM per year from one GC sending him
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@sam_allsopp_
Sam Allsopp
1 month
@jhoysradt Haha you nailed it
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@sam_allsopp_
Sam Allsopp
5 months
@CoFoundersNik I'm doing something similar for an old colleague. I'm funding his search so that he can leave his job and I will assist with the purchase financially, marketing, sales, ops (home service business), but no more than 5 hours per week. How are you structuring the equity?
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@sam_allsopp_
Sam Allsopp
8 months
Business owners - How much money do you think you've spent to keep your online reputation intact? Our two negative reviews are from a spam account and a customer who states we did not come out in time, but we gave him his deposit back in minutes and he has no further
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@sam_allsopp_
Sam Allsopp
6 months
@sweatystartup Agreed- I have a really hard time moving the needle with people who can’t communicate fast and effectively. I’m sure people can say the same about me, but the truth is if I’m not responding back fast and effectively I’m likely not very interested.
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@sam_allsopp_
Sam Allsopp
5 months
@NoRiskNoParty @shawngorham @jcolesimpson @meetmikehiggins @twotenths @thegeneralmills @RobinRoofer I’m also in FL, insurance game here is a little out of control. Between PA fees and attorneys getting the same $ as the roofer in fees is crazy. It’s screwing up a lot. I’ll stick with retail
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@sam_allsopp_
Sam Allsopp
3 months
@gb3speaks George- your track record speaks for itself. To clarify I have nothing wrong with people that have been successful in a field, showing others how they did it. As long as ridiculous claims aren’t made and it’s simply someone who wants to go where you’ve gone in business seeking
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