Alex Borkin @alex_borkin Twitter profile

Last Seen Profiles

@FisherFC

@ip_484

@TREAVERSED

@skinayyy

@Shang2046

@Julieeeeeanne_

@Seanhardy86

@ya71742

@JenniferASims3

@DagieDee

@Stewpendo

@izmitlidulferih

@stwmaniax

@bokeplokalmalam

@AlinnaSxin

@RC_MACHADO182

@LHmengD19s

@palsamaj_2

@LubegaSali88203

@Shawnlovesari8

@_b_R_y_S_o_N_

@kiha282346

@BinorRaja

@sylviebellevil1

@stw_pdg

@bokeplokalmalam

@pokmeilin

@Okie_Ukie

@__miki__0090

@stw46

@myeog____1

@wislive_tw

@bokeplokalmalam

@geemsay

@VashawnMassey

@Abdullatifhalwi

Alex Borkin

@alex_borkin

6 months

@IamScottlarson Commenting so I can steal all these ideas later

4

2

147

Alex Borkin

@alex_borkin

5 months

Success is never easy. It takes a lot of trial and error. It takes a lot of blood, sweat, and sometimes tears. But one of the best ways to shortcut it is to find someone who has done what you want to do and learn from them.

10

5

140

Alex Borkin

@alex_borkin

6 months

One of the most valuable skills someone can learn is how to find information. Information won’t always be spoon fed to you. But if you know how to find it, you will always be useful to any organization that you work at.

4

15

130

Alex Borkin

@alex_borkin

6 months

Don’t be afraid to spend. I know a lot of you guys are bootstrapped and are trying to figure out how to increase MRR month over month. The answer is to invest into ad spend and expanding your SEO and advertising presence. The more you invest, the faster you will scale.

4

7

115

Alex Borkin

@alex_borkin

6 months

One of the biggest mistakes I made was undervaluing my time. You only get so many minutes every day. Money can always be made and lost. But time is always ticking either way.

7

12

121

Alex Borkin

@alex_borkin

6 months

You only get 1440 minutes in a day. What you do with it will determine how your life turns out. Here are 5 ways you can better manage your time 🧵:

4

111

Alex Borkin

@alex_borkin

5 months

Digital marketing is going to be key for service businesses in 2024. Whether it is email, ads, or organic marketing, the businesses that use digital marketing are going to be way ahead. The good news is, you can still get in early. All you have to do is start asap.

3

11

108

Alex Borkin

@alex_borkin

3 months

Your greatest asset is not money. It’s your time. Most people spend their lives trading too much of their time for money. But if you make it a priority to do the opposite, you will go so much further.

1

12

109

Alex Borkin

@alex_borkin

6 months

I see too many business owners ignoring technology. The truth is that technology is your best friend. If you can effectively use technology, you will stand far above all of the other service based businesses that ignore it. Learn to use it as your ally.

11

5

103

Alex Borkin

@alex_borkin

4 months

Life is more than just work. If you are not systematizing stuff to buy back your time, you are losing. I promise you. Treat your time carefully and it will pay back in spades.

1

7

103

Alex Borkin

@alex_borkin

5 months

Don’t waste your time. Use it to do these 5 things instead 🧵:

5

4

99

Alex Borkin

@alex_borkin

5 months

Work life balance is important. I don’t know about you, but I don’t have time to do outreach for 15 hours a day. I prefer to build out systems to do the outreach for me, where I can set it and forget it.

2

99

Alex Borkin

@alex_borkin

5 months

@sam_allsopp_ Premium travel. Flying first class with wife and baby to Italy next week. First class tickets paid cash were $5K each. Redeemed with miles they were only about $2k worth of points. Plus most airlines run transfer promos.

5

0

103

Alex Borkin

@alex_borkin

5 months

You’re not supposed to have all the answers. In fact, if you did, that would be weird. But you should always be willing to FIND the answer. I promise you, any answer with enough digging can be found.

3

7

98

Alex Borkin

@alex_borkin

5 months

My wife and I bootstrapped a business from 0 to multi-millions in revenue. Here are 5 principles to remember whenever you are bootstrapping 🧵:

4

5

96

Alex Borkin

@alex_borkin

5 months

Information is all around us. Knowing how to find the information you need is one of the most important skills you can ever have. Here are some ways I find my information 🧵:

5

96

Alex Borkin

@alex_borkin

5 months

Time is your greatest asset. Not money. Time. If you spend your time effectively, the heights of what you can accomplish will be truly unparalleled.

5

14

94

Alex Borkin

@alex_borkin

6 months

Businesses are spending way too much money on agencies these days. Literally they spend more on the agencies than they do on the ad spend itself. The truth is most businesses would find it way easier to scale if they just hired an agency for a fixed setup cost.

1

2

97

Alex Borkin

@alex_borkin

5 months

As a business owner, amidst the chaos, I often lose track of time. Here is a daily routine that has served me well 🧵:

3

5

93

Alex Borkin

@alex_borkin

5 months

Too many people are overcomplicating their ads. When in reality, the best ads use simple, natural language. It’s more important that people understand your ads than it is that they convey a ton of information. Simplicity is always the way to go.

0

2

89

Alex Borkin

@alex_borkin

6 months

The best Google Ads are the ones that use natural language. There is no need to overcomplicate things. The important thing is for the ads to speak the language of the people that you want to do business with.

3

2

92

Alex Borkin

@alex_borkin

4 months

Do this to stop losing your clients 🧵:

2

90

Alex Borkin

@alex_borkin

6 months

Facebook ads are overdone in this day and age. Everyone is using them and they are becoming super saturated. If you want to get any kind of edge with them, you have to be willing to be far more experimental than most people are.

3

5

87

Alex Borkin

@alex_borkin

5 months

Learn to work with offshore talent. I regularly employ and interact with offshore talent. They are hardworking, smart, and extremely loyal. I couldn’t recommend anything more.

7

5

89

Alex Borkin

@alex_borkin

5 months

Setting up Google Ads in your business is one of the best long term decisions you could possibly make. Once they are set up, they only require minimal tinkering. You effectively have a machine that you set up once that brings you meetings forever.

4

89

Alex Borkin

@alex_borkin

5 months

Here are 5 reasons why every Google Ads agency should be running lean 🧵:

3

4

89

Alex Borkin

@alex_borkin

5 months

The way everyone is learning is wrong. Here is how to learn things in 2024 🧵:

2

3

89

Alex Borkin

@alex_borkin

4 months

Your advertising efforts should be where people are. And right now, that is online. Plain and simple. If you don’t have a strategy for online, you are already losing market share.

2

4

86

Alex Borkin

@alex_borkin

4 months

Success is more about knowing what to do than it is about doing a lot of things. If you focus your energy on the right things, you will progress much further. And if you don’t know what the right things are, the answer is almost always to pay down your ignorance.

2

6

88

Alex Borkin

@alex_borkin

6 months

If you can’t sell, it doesn’t matter how many appointments you book on the calendar. Here is how you can dial in your sales process 🧵:

2

4

87

Alex Borkin

@alex_borkin

5 months

Facebook Ads can be valuable. But if you rely on them for the long term lead gen of your business, you will fail. FB ads are simply too fickle. They stop working randomly and need constant attention and iteration.

1

3

83

Alex Borkin

@alex_borkin

4 months

As a business owner, I manage dozens of employees. Here are 5 best practices for managing them 🧵:

3

6

84

Alex Borkin

@alex_borkin

5 months

Most agencies aren’t fooling anyone with their copy paste methods. Just because they find one creative that works well doesn’t mean that they should stop testing.

2

3

81

Alex Borkin

@alex_borkin

5 months

In a previous post, I talked about the best practices for a Google Ads campaign. To dive deeper on that, here is how you know whether a campaign is good or bad 🧵:

4

5

78

Alex Borkin

@alex_borkin

3 months

If you don’t use technology in your business, here is how you can start 🧵:

1

4

84

Alex Borkin

@alex_borkin

5 months

I see too many people just winging it with their Google Ads. Here are 5 mistakes that everyone should seek to avoid 🧵:

3

80

Alex Borkin

@alex_borkin

3 months

I have spent over $2M on Google ads. Here are the 4 biggest marketing truths I have learned 🧵:

3

4

85

Alex Borkin

@alex_borkin

4 months

You only get 24 hours in a day. Here are 4 ways you can manage your time effectively 🧵:

1

4

82

Alex Borkin

@alex_borkin

4 months

If you don’t have a digital marketing strategy in place already, start now. There is so much opportunity for you out there. And so many markets are untapped because people are not coordinating effectively. Take advantage of it while you still can.

0

8

80

Alex Borkin

@alex_borkin

5 months

The era of door knocking and direct mail is dead. Those techniques are somewhat useful. But they pale in comparison to what digital marketing offers. Online is the way of the future.

14

4

78

Alex Borkin

@alex_borkin

4 months

4 ways you can be more productive on a daily basis 🧵:

2

4

79

Alex Borkin

@alex_borkin

4 months

You are making a mistake if you aren’t hiring offshore talent. There are absolute gems working overseas for 1/10th the price. All you have to do is talk to a few of them and you will see the value. One of the best ways hands down to scale an organization.

0

2

76

Alex Borkin

@alex_borkin

4 months

SEO is one of the best ways to make a business sellable. But it can take a while to make work. In the meantime, you can still make use of Google's traffic using their ads platform. This lets you use Google's traffic without having to spend 10s of thousands of dollars.

0

1

78

Alex Borkin

@alex_borkin

4 months

Anyone can use Google ads. It is not super complicated, but it does take a little bit of trial and error. You just have to be willing to tinker early on and then the power of google ads will be at your disposal.

1

2

78

Alex Borkin

@alex_borkin

6 months

Most Google Ads agencies out there rely on auto management accounts from Google. We never use that because Google is very good at spending your money. Sometimes we might agree with Google. But we always make sure to do our due diligence first.

0

4

77

Alex Borkin

@alex_borkin

4 months

A lot of success is just about prioritizing the right things. Here are 4 ways I keep my focus 🧵:

1

4

76

Alex Borkin

@alex_borkin

5 months

4 Ways technology can improve your business 🧵:

1

71

Alex Borkin

@alex_borkin

4 months

My wife and I bootstrapped a business from 0 to multi-millions in revenue. Here is how we maintain a strong marriage while working together 🧵:

1

2

74

Alex Borkin

@alex_borkin

6 months

Most agencies are just winging it these days. Here is how agencies should be working with their clients 🧵:

1

4

75

Alex Borkin

@alex_borkin

4 months

I know it can be scary to use ads platforms. You may have had a friend that’s lost a lot of money running ads. But I promise you if you take the time to learn HOW to use the platform properly, you will make an ROI.

0

1

76

Alex Borkin

@alex_borkin

6 months

I see too many people just winging it with their Google Ads. Here are 5 best practices that everyone should be aware of 🧵:

1

4

75

Alex Borkin

@alex_borkin

4 months

Anyone who can follow simple steps can start a Google Ads campaign. It is really not rocket science. There is not nearly as much uncertainty as everyone thinks there is. You just have to be able to do the steps correctly.

1

4

76

Alex Borkin

@alex_borkin

6 months

Don’t try to reinvent the wheel with your Google Ads. There are already amazing best practices. You just have to implement them.

0

76

Alex Borkin

@alex_borkin

5 months

Avoiding technology is the biggest mistake you could possibly make. The times are changing. And the only way to stick with the curve is to find new ways to use technology in your business.

1

3

75

Alex Borkin

@alex_borkin

5 months

Make it a priority to reinvest your profits. You don’t just want to take the money off the table. You want to look for ways to invest into your SEO and advertising presence. Your business simply won’t scale if you don’t.

1

9

74

Alex Borkin

@alex_borkin

5 months

I have spent over $2 million on Google Ads. Here are 5 mistakes to avoid when running them 🧵:

4

73

Alex Borkin

@alex_borkin

5 months

Getting ahead often means taking risks and spending the money. If you try to hold on to every dollar, you are simply going to move too slowly. The more people and resources you can recruit to execute on your vision, the more successful you will be.

1

72

Alex Borkin

@alex_borkin

3 months

I have been very successful in the world of business. If I had to start over, here is what I would do 🧵:

3

4

75

Alex Borkin

@alex_borkin

6 months

The way most agencies work is by copy pasting. They find an ad set that performs well for one business. And they copy that ad set for every business of a similar niche. And while this works in the short run.

3

2

74

Alex Borkin

@alex_borkin

4 months

Every business would be better off with a Google ads initiative. And not even a little better off. Like a lot better off. Once the campaigns are in motion, the ROI just continues in perpetuity.

0

2

74

Alex Borkin

@alex_borkin

5 months

Stop using auto management accounts from Google. Sure, they can make your life a little easier. But if I’ve learned anything from Google, it’s that they are very good at spending YOUR money. Always always always, do your due diligence first.

0

4

72

Alex Borkin

@alex_borkin

4 months

5 best practices for running a sales team 🧵:

2

1

74

Alex Borkin

@alex_borkin

5 months

Great selling is great communication. More specifically, it is clear communication. If you can communicate clearly, you can get lots of people to trust you. And if you can do that, the sky really is the limit on what you can accomplish.

0

1

72

Alex Borkin

@alex_borkin

4 months

If you are not running google ads in 2024, you are falling behind. They can literally print appointments for you. And all you have to do is put in the up front time investment.

2

1

73

Alex Borkin

@alex_borkin

3 months

The best google ads campaigns start from thinking bigger picture. It’s easy to get lost in the mechanism of the campaign. But knowing your overarching strategy is what is more or less going to make the campaign work.

1

4

72

Alex Borkin

@alex_borkin

5 months

How to close deals in 2024 (hint: it’s not like how people closed in 2023) 🧵:

1

4

71

Alex Borkin

@alex_borkin

3 months

Most agencies focus on making you dependent on them. But the best agencies focus on REDUCING your dependence on them. They want you to become better at business and be more successful.

1

2

71

Alex Borkin

@alex_borkin

4 months

Family always comes first. No matter how hard I work, I always make time for my family. There will always be another business, another opportunity, another job. But you only get to see your kid grow up once.

2

13

73

Alex Borkin

@alex_borkin

3 months

Stop trying to reinvent the wheel. There are many best practices for skills out there. Figure out what is working in the marketplace. And become good at doing that effectively. There will always be room to innovate later on.

1

3

72

Alex Borkin

@alex_borkin

4 months

When I first started putting money into ad networks, it was the scariest feeling in the world. You are literally putting your money into something you can’t see and hoping it works out. But I promise you, in the long term it almost always pays off.

1

2

72

Alex Borkin

@alex_borkin

5 months

Whoever says Google Ads takes too long to work is sorely mistaken. Most Google Ads agencies are playing the game wrong. And because of that, they take 6 months to get you up and running.

1

0

69

Alex Borkin

@alex_borkin

4 months

I have seen time and time again that Google Ads campaigns regularly add about 15 additional appointments to people’s calendar. It is almost a science at this point. If you have the budget for it, get in on it ASAP.

0

4

69

Alex Borkin

@alex_borkin

6 months

Technology is here and it’s here to stay. Here are 5 ways technology can transform your business 🧵:

2

1

67

Alex Borkin

@alex_borkin

5 months

Starting up a Google Ads campaign is quite simple. You don’t need to dive deep into any complex algorithms. You don’t need to know SEO. You just have to be able to think intuitively and follow simple steps.

3

4

69

Alex Borkin

@alex_borkin

5 months

5 Expectations every client should have from their agency 🧵:

1

4

69

Alex Borkin

@alex_borkin

5 months

I might have accomplished a lot of I didn't learn from other people. But it would have taken me 5x the time easily. Paying down your ignorance is one of the fastest ways to make progress in your business development.

1

69

Alex Borkin

@alex_borkin

4 months

If you treat your employees like set it and forget it assets, they will underperform. But if you take the time to check in with them and give them the tools they need, they will overdeliver. Never underestimate what an employee can do for you if given the proper attention.

1

70

Alex Borkin

@alex_borkin

5 months

The easiest way to grow a business in 2024 is Google Ads. No other option even comes close. All of the other options are either too flimsy, too expensive, or just straight up too tricky to learn. Google Ads are the perfect place to start.

1

0

68

Alex Borkin

@alex_borkin

5 months

Ad networks are not the enemy. If you want to win in 2024, you have to be willing to invest in them. They will provide you with the scale you are looking for with your business. All that you have to do is make sure that your approach is dialed in.

0

1

69

Alex Borkin

@alex_borkin

3 months

4 things you want to avoid when hiring agencies 🧵:

2

5

68

Alex Borkin

@alex_borkin

3 months

If you treat your customers well, you will go much further in business. Money is not the lifeblood of a business. Your relationships with your customers are.

1

4

70

Alex Borkin

@alex_borkin

5 months

A good Google Ads campaign can add another 15 or so conversations per month to the calendar. And if you can close even one of those, you can be profitable on the whole campaign. Seems like a no brainer to me.

3

66

Alex Borkin

@alex_borkin

4 months

4 advantages of Google Ads over Facebook Ads 🧵:

2

4

70

Alex Borkin

@alex_borkin

4 months

Google ads aren’t supposed to work right away. Anyone who promises you results in 30 days is scamming you. But within a few months, you can make them work. And that’s when you will see results that make facebook ads laughable.

1

0

69

Alex Borkin

@alex_borkin

4 months

I have spent over $2 million on Google Ads. Here are 5 best practices for running them 🧵:

1

5

67

Alex Borkin

@alex_borkin

4 months

4 best ways to win with Google ads 🧵:

1

3

68

Alex Borkin

@alex_borkin

5 months

Facebook Ads are way worse now after the latest changes with the pixel. Here are 5 benefits of using Google Ads over Facebook Ads 🧵:

2

1

67

Alex Borkin

@alex_borkin

3 months

Oftentimes, the answer you are looking for is more grit. It isn’t more information. It isn’t more courses. It isn’t more mentorships. It’s you not being afraid to put the pedal to the pavement.

2

0

69

Alex Borkin

@alex_borkin

4 months

Any agency that takes 6 months to get you results is scamming you. A truly effective strategy will take you 1-2 months max to set up and get going. Especially if you are running Google Ads, 2 months is pushing it.

0

1

69

Alex Borkin

@alex_borkin

3 months

Every niche is different. But the go to market strategy for a lot of niches are somewhat similar. Especially when it comes to local service based businesses, look at what other businesses are doing and emulate that.

2

1

67

Alex Borkin

@alex_borkin

3 months

Information is all around you. You don’t need to spend time trying to find it. You need to spend time developing problem solving skills. Don’t develop a reliance on info. Develop a reliance on figuring things out.

1

2

65

Alex Borkin

@alex_borkin

5 months

Sales is the backbone of every business. You could have the best product in the world. You could have the best customer experience. You could have the best appointment booking mechanism. But if you can’t sell, none of that matters.

0

3

66

Alex Borkin

@alex_borkin

4 months

Take every opportunity seriously. You never know when something can really make you a strong ROI. Even if the opportunity doesn't seem like a fit right away. If you open your mind, you will be surprised at what it can do for you.

0

2

66

Alex Borkin

@alex_borkin

4 months

Everyone should be using digital marketing in 2024. It is the single best way to get in front of potential customers. Nothing else even comes close. If you aren’t using it, you will be left behind.

0

5

65

Alex Borkin

@alex_borkin

5 months

Most Google Ads agencies are ripping you off. They charge you monthly retainers when in reality only minimal modifications are needed for your campaign to keep bringing your results. Instead, just hire an agency for a fixed setup cost, and then manage the campaigns yourself.

2

3

62

Alex Borkin

@alex_borkin

4 months

Don’t expect great things to happen too fast. The biggest mistake I see is people wanting great things to happen for them very very quickly. The reality is that there usually is a lot of trial and error involved with that. And it takes time for that to happen.

0

2

64

Alex Borkin

@alex_borkin

3 months

Here is how you can quickly learn any skill 🧵:

1

3

66

Alex Borkin

@alex_borkin

3 months

You have to spend money to make money. Being too tight with your money is a surefire way to fail in business. The best business people are good at knowing what risks are worth taking.

0

1

65

Alex Borkin

@alex_borkin

4 months

Google ads is less about doing anything fancy. And it’s more about not making serious mistakes. As long as you avoid the big mistakes. Your money will be put to good use.

1

63

Alex Borkin

@alex_borkin

4 months

As you scale, the hires you make will quite literally make or break your business. If you hire well, your business will scale to heights you could never even imagine. If you hire poorly, your business will take a nosedive into the ground. Hire every person with care.

1

63