🚨Our biggest product launch yet 🚨
Introducing Sprints!
⚡Track winning ads shipped every cycle
⚡Give creative teams instant feedback with badges
⚡Visualize progress against your revenue goals
Sprints helps you ship more winning creative at a relentless pace.
Coming this Sunday: Part 2 of Thumbstop's special 'Ugly Ads' feature with
@binghott
Hott Teaser Clip:
We asked Barry if he had 10 hours to get some ads rolling for a new DTC brand how would he spend those hours?
His answer below 👇
Talk about a dynamic duo! 👯
@northbeam
's first-party data is now in Motion.
🔮 Build ad reports using metrics like New Visits, New Transactions, etc
📊 Compare Northbeam & in-platform results
🔥 Level up your creative strategy using first-party data 👉
It's here. The best live training event for performance marketers.
→
One virtual stage.
4 marketing mega-minds.
5 straight weeks of creative strategy 🔥
It runs from May 23 to June 20th, with new 1-hour live sessions dropping every week.
Here’s the
Calling all marketers, media buyers, and creative strategists 🚨🚨🚨
Ahead of BFCM, we partnered with
@iamshackelford
to bring you How to Stop a Scroll in 3 Seconds, an all-you-need-to-know guide for creating thumb-stopping intros for your performance creative!
Check it out👇
7/ In this guide we dive deep into:
✅Drafting new thumbstops
✅Analyzing performance
✅Iterating on winners
+ 50 REAL examples of top performing thumbstops!👇👇
3..2..1..lift off!
🚀 Introducing Launch Analysis 🚀
Now everyone on your team can see:
→ New creative your team has shipped
→ The ads that are scaling
→ Winners to double down on
→ And opportunities to improve on next
So you can finally ditch that clunky
“An ad is more than just a hook, body, and call to action. You can break it up into what we call the ad building blocks." Here's how to analyze your competitor's ads, according to
@mirellacrespi
, creative strategist, and founder of Creative Milkshake.
"Do creative metrics help lift revenue?"
Here are some insights from this intense debate between
@hirefireteam
@TaylorHoliday
@KyraMRichards
at the 2023 Creative Strategy Summit. Let's go 💪
⚡️Motion's 2023 Creative Strategy Summit goes live on October 26 at 10am ET | 7am PT! 📷
4,000+ people have already registered to hear from leaders at brands like True Classic, TubeScience, Wpromote, FireTeam, Sharma Brands, and more.
🙌 No FOMO necessary. If you didn't attend
@DenneyDara
's first session about building high-performing creative teams, you can watch the full recording and catch up on key highlights here 👉
🚀Just launched: Custom Tagging
We all test non-stop variations, hooks, & concepts. But how do you find bigger patterns?
Motion’s Custom Tagging is your new cheat code for finding winning ads.
Check out how it works and get your brand on the list here:
It's rare finding designers & copywriters that are creative + data-driven. But you can train creatives to care about metrics.
@DenneyDara
says:
⚡Run retros to study performance
⚡Setup channels to see wins & learnings
⚡Involve team in client retros
👉
🤯 😲 😱 🙌
TFW you find out
@mirellacrespi
is sharing her ENTIRE creative strategy workflow next week with
@evmklee
.
==================
Register here: 👇 👇👇
==================
The context your ad matters. Demand creation is much larger than the creative itself. Instead of focusing too much on metrics, focus on your message, the problems you solve, & create more demand by showing your products or services in a different light. –
@TaylorHoliday
Join us for an AMA with
@DenneyDara
on Oct 6th at 2pm EST 🎙 After releasing her MASTERCLASS on creative strategy, we couldn’t resist not bringing her!
Register here 👉
Questions here 👉
Motion is launching this summer to make creative analysis super simple for marketers.
But if you want an early look to see what all the fuss is about, sign up here:
Psst. That sweet sound of water hitting a grill.
That's what you'll hear when we answer your burning creative questions in next Thursday's panel.
Learn how
@SusanEDub
,
@KovachR
&
@TannerSDuncan
are improving ads w Creative Analysis
Grab your seat here👇
POV: an AI researcher teaches you how to really use ChatGPT to brainstorm creative ideas.
The TL;DR? Don't treat AI like an oracle. Treat it like a conversation partner.
@jeremyutley
is an AI researcher, adjunct professor at Stanford University, and co-author of the book
@Abir_CPA
dropped some killer charts and calculations showing how creative strategy improves contribution margin. Here are some highlights:
🤓 Creative is a sales team.
Each ad has a job and that is to convince the audience to move further down the funnel & make the purchase.
Deep dive into Facebook creative best practices and how to build a successful team for growing brands with us on Jan 12th at 11 am ET. Welcoming Kyra Richards, our customer success leader at Motion! 🌟💜
Save your spot –
🚨 Motion’s 2023 Creative Strategy Summit is this Thursday! 🚨
5,000+ people have already registered.
Get your free ticket here:
Here are 3 reasons why you can’t miss attending.
This is our marketing team.
And last week they amassed 18k+ people to register for our Creative Strategy Summit.
The event they threw was SO good, that some of our attendees were creating their own content about our content 🤯
Shout-out to our amazing partners, speakers,
How do you make creativity your biggest growth lever?
@arihappywick
(CGO at Sharma Brands) and her husband
@Dmurr68
(Founder, The Marketing Millennials) shared their secrets to build DTC brands with wildly creative advertising.
Here's what they shared in their live session 👇
Team offsite vibe check ✌️✨
@motionapp_
is officially 45 people now!
Team bonding? ✅
Vision aligning? ✅
Relay race domination? ✅
We laughed. We cried. We danced with data.
You know. Normal startup stuff 😎
A creative who isn’t interested in analytics is like a comedian who doesn’t listen to whether their audience is laughing.
Embrace the data. It’s here to help you.
🫳🎤
True Classic’s $230M creative formula
True Classic used Facebook ads to become a $230 million brand in just 4 years.
Here’s what True Classic’s VP of Growth Paige Decker shared in their live session 👇
4k+ marketers have watched Session
#2
of Make Ads That Convert with
@mirellacrespi
and
@evmklee
Check-out two of our favorite moments.
RSVP for the next 3 sessions here:
Looking to standardize your ad naming conventions?
Here's a step-by-step walkthrough using our naming generator template.
Make a copy of the sheet and get started!
special shout-out to
@TannerSDuncan
@SusanEDub
and
@brad_ploch
for their expertise in
This is our biggest event yet!
Two days of virtual sessions teaching DTC brands and agencies the latest industry trends and how to apply creative strategy to make winning ads.
Join us at the 3rd annual Creative Strategy Summit on September 19th & 20th.
Are you testing bespoke audio hooks to your ads?
@mirellacrespi
shares why you need to think about adding sound as your "ear stoppers"
Access Mirella's full talk here:
What's the BEST ad CTA to test in 2024?
Here's a popular format pattern we found after looking at some heavy hitters.
👇
High Discount +
Relatable Appeal +
Visual Reinforcements +
Urgency
=
A winning CTA format to test for your ads.
👆
If you need an example to better
If your brand isn’t testing TikTok, it's missing out. Join us on April 27th with TikTok experts
@oliverwhudson
&
@LoukasHambi
for tips on building high-performing TikTok ads. Learn top tactics to set your creative strategy for maximum results. Register 👉
We're pumped to announce that Motion has raised $6M led by
@HeadlineVC
to invest in the future of creative analytics & help creative teams quantify their impact. With 400% revenue growth in one year, we’re just getting started. Full details here:
"I've never felt goosebumps during a presentation before." - Ace Patel
In case you missed it,
@mirellacrespi
gave one of the most comprehensive presentations on ad production. EVER.
The chat was LIT af! 🤯
RSVP for the next 3 free training sessions here:
The lineup for the 2024 Creative Strategy Summit is INSANE!
This is gearing up to be the best event the industry has seen in a while…
And the best part? It’s FREE!
You can RSVP here:
Two tracks:
1- for bigger picture creative strategies
2-
Our final session for the 2023 Creative Strategy Summit was packed with inspiring nuggets, tactics, and lessons from Darlene Ghorbanian, Rose M.,
@codyplof
. Here are some takeaways: 😎
Motion’s 2023 Creative Strategy Summit goes live on October 26th! 🚀
This is our BIGGEST and most EXCITING event yet and we can’t wait to see you there—make sure you get your free ticket!
Save your seat:
For one of the accounts I'm running, over the last 4 days we've seen images outperform videos by 40% at the TOF. Shoutout to
@shoelace
and their Motion app for making it easy to see this data.
Join us on Sept 14th to learn how to produce engaging content that converts from the industry's best! The day will be packed with dedicated trainings and interactive panels that you won’t want to miss. 🎯
Grab your FREE ticket today👇
How to operate like the best performance creative teams in DTC:
1) Start with a hypothesis.
2) Build creative around that hypothesis in a sprint.
3) Pull insights to create a feedback loop.
Then create even better, more educated hypotheses to test going forward. 🔄
We're LIVE! 🔥
Motion Presents: The 2023 Creative Strategy Summit
Join us for the world's largest online gathering of creative strategists happening right now.
This year, we’re venturing deep into the science & art of performance creative.
Join us!
Naming conventions. Why should you care about it?🤔
We’ve put together the ideal naming convention template (tried and tested by media buyers, whoop whoop!) to help get you started. It’s easy to implement, we promise. Check it out!
Your marketing needs to test “ugly” ads
This one had a 2.43 ROAS with a $286k spend 😲 🤯
BTW ugly ads don’t mean “bad” ads
It just means ads that break from traditional marketing dogma of making things simpler or prettier
Shout out
@HireFireTeam
for breaking tradition
Yo DTC Marketers!
Have you seen Launch Analysis yet?
Watch the step-by-step deep dive 👇
Really curious what you all think.
Early feedback from customers is that the hidden gem in this new report is the "Opportunities" feature.
Basically Motion tells you where exactly to
ICYMI: Betakit's coverage of Motion's $30M Series B raise last week.
It was a wild week of Motion news:
- $30M Series B 📈
- 18K+ registrations to Motion's Creative Strategy Summit
- We launched our new Creative Research product
- Dara Denney joined as our Chief Evangelist
POV: you visit the Motion booth at GROW LA. 🌴
This week, the Motion team was at GROW LA. If you missed our booth, here is the next best thing.
Miguel Lozano explains why DTC brands need Motion in less than 60 seconds.
On Thursday, the hook whisperer
@social_savannah
stunned our live audience with a presentation packed with non-stop creative gold.
In the session, someone asked, "What's the ideal video length for different platforms?"
Savannah dropped this incredible rule of thumb.
📏"The
We’ve partnered up with
@MarketerHire
for a live webinar on Feb 23rd! Join us as our Head of Creative Strategy,
@evmklee
, shares tips on optimizing media and creative for more effective ads. 🎥
Save your spot here 👉
👏 Rose on working with external teams: It can be challenging to work with external teams if you don’t know what works well for your brand and that limits the output quality. If you don’t have anything concrete to guide those teams, you won't see the results you're looking for.
It’s not just about a good ROAS. Think about this:
🤔 Does it improve AOV
🤔 Does it have a better CAC
🤔 Can it scale to higher spends at the same performance.
Want to make TikTok ads that convert? We’re speaking with experts from
@pwrdigmarketing
about building winning ads, strategies, & tips to implement right away. 🗓️Register:
Learn:
💡Prioritizing initial creation
📈 Impact of variations
🚀 Launching tests
Join
@mirellacrespi
from Creative Milkshake at this AMA tomorrow to learn all about building a powerhouse performance marketing system. We’ll chat about ad creation strategy, production, iteration and more. Register here 👉
👏 Darlene on creative analysis: it's important to have a feedback loop to see what your audience cares about and this comes from ads. At
@The_TubeScience
, we look at data sources from all avenues and compile the learnings. Great in-house teams are experimental and analytical.
We asked the growth leaders from HexClad, Ridge, and Jones Road Beauty to explain in their words how their teams use Motion.
- Connor Rolain from HexClad: "We use Motion to make good and quick decisions to help us invest our ad dollars."
- Connor MacDonald from Ridge: "It's our
Ads and Landing Pages work together to make you sales. 🤝
So shouldn't you be analyzing them together?
Now with Motion, you can see a visual preview of all your landing pages right alongside your top-performing ads.