Northbeam @northbeam Twitter profile

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Northbeam

1 month

@northbeam Apex is here. Flip a switch & connect your Northbeam MTA data to @Meta 's ad algorithms for stronger results. Select data highlights from our beta users: 34% ⬆ in Conversion Rates 16.6% ⬆ in New Customer ROAS 12.9% ⬇ in New Customer CPA

Apex

Optimize your Meta ad algorithm with first-party MTA data.

www.northbeam.io

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Northbeam

@northbeam

5 months

🔥 @HexClad 's business is exploding! We're talkin' 156% increase in total revenue, +39% in 1-Day ROAS, ⬆ 129% in SMS rev. HexClad trusts @northbeam data to help them scale to a nine-figure business. @JasonPanze talks about just that. 🎙️ @9operators - tune in!

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Northbeam

@northbeam

7 months

2024 will be a "Darwinian crucible that will make or break us as marketers." Read our first-ever 2024 Marketing Preview now and learn how to turn trends into competitive advantages:

The Northbeam 2024 Marketing Preview

Generative AI. Economic headwinds. Limitless opportunity. Your guide to marketing in strange times, brought to you by Northbeam.

www.northbeam.io

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Northbeam

@northbeam

1 year

Newsletters aren’t supposed to be this good

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Northbeam

@northbeam

9 months

Year over year changes across BFCM: Meta CTR: -19.32% Meta CPC: +15.00% TikTok CAC: +11.08% The bottom half of brands actually saw WORSE year over year revenue performance than the rest of the field. Read our followup to Black Friday Cyber Monday 👇

Performance Benchmarks: Black Friday Cyber Monday 2023 | Northbeam Blog

www.northbeam.io

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Northbeam

@northbeam

2 years

We compared our brands’ change in CPM from Sept-Oct to Nov-Dec: Pinterest: +41.5% TikTok: +18.4% Google: +14.0% Snapchat: +11.0% YouTube: +8.6% Meta: +6.6% CTV: -9.3%

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Northbeam

@northbeam

2 years

This month is for testing your performance marketing. November is for scaling it. • Do LPs convert better than PDPs? • Do your statics outperform your videos? • How often should you refresh your UGC? Don’t wait till November. Start now:

Northbeam - The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.

www.northbeam.io

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Northbeam

@northbeam

2 years

October is for testing BFCM creative. November is for scaling BFCM creative. Use Northbeam as your single source of performance marketing truth to have your biggest holiday season yet. Sign up for a demo today: .

Northbeam - The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.

www.northbeam.io

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Northbeam

@northbeam

2 years

We work with hundreds of DTC brands, and this is what they're currently obsessing over: • Rising CPMs • Possible recession looming • Testing creative • UGC effectiveness • BFCM on the horizon Here is what our data and data scientists have to say about it for Q4 🧵👇

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Northbeam

@northbeam

2 years

Privacy updates forever impacted performance marketing. Northbeam is the solution.

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Northbeam

@northbeam

7 months

Contrary to popular belief, cookie deprecation is actually a good thing - especially for the marketers who already understand we live in a "creative-led" marketing world, not a "targeting-led" one.

How Will Cookie Deprecation Affect Northbeam? An Explainer | Northbeam Blog

The cookieless future is upon us. How will affect Northbeam? Read how to future-proof your marketing from the cookie-pocalypse.

www.northbeam.io

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Northbeam

@northbeam

1 year

RSVP for the biggest virtual media buying event ever and learn the latest in advanced performance marketing. Speakers include: • @social_savannah • @ezrafirestone • @DenneyDara • @zachmstuck • @heyitsalexP • @nehalkazim • @binghott • And many more

RSVP For Free Today

gorgias.com

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Northbeam

@northbeam

1 year

We publish a newsletter every Sunday with industry-wide DTC performance benchmark data you can't get anywhere else. Sign up here 👉

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Northbeam

@northbeam

2 years

Brands that use Northbeam INCREASED their Facebook profitability in 2022. Wait... what?! Buckle up 👇

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Northbeam

@northbeam

2 years

Know which digital ads are ROI positive and which are ROI negative, BEFORE you spend tens of thousands of dollars testing your BFCM creative. Get Northbeam - Crush BFCM

Schedule a Free Demo Today

northbeam.io

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Northbeam

@northbeam

2 years

Media Buying YoY Changes (Jan 22 vs. Jan 23): % of budget by channel: • Meta: -10% (67% to 60%) • Google: +17% (20% to 24%) • TikTok: +32% (3% to 4%) • YouTube: +2% (3.1% to 3.2%) • MSFT Ads: +113% (.4% to .9%) • Pinterest: +501% (.07% to .4%) • Snap: -56% (.6% to .27%)

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Northbeam

@northbeam

2 years

We compared our brands Sept/Oct ad spend to Nov/Dec: Google: +69.9% Facebook: +45.1% YouTube: +35.6% TikTok: +27.63% Snapchat: +22.9% Influencers: +16.7% Pinterest: +6.2% CTV: -13.7% Podcasts: -56.6%

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Northbeam

@northbeam

2 years

Want to know your competitors best selling products? 👇 1. Go to their site (Only works for Shopify) 2. Add “/collections/all?sort_by=best-selling” to the end of the URL 3. Happy Spying!

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Northbeam

@northbeam

2 years

We thought Meta and TikTok performance was down, so we looked at the data. We were right. Reply to this tweet and we’ll DM what we found and why we think it’s down.

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Northbeam

@northbeam

2 years

We pulled month-over-month data from all of our brands. Here’s what we found: Change in Spend as a % of Total Budget: Amazon: +48% Meta: -1.1% Google: -2.0% Pinterest: +4.8% Snapchat: -5.0% TikTok: +26% YouTube: -2.7%

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Northbeam

@northbeam

2 years

We have some news: We raised $15 million in a Series A led by Silversmith Capital Partners! @MadelineLStone from @BusinessInsider has the exclusive.

E-commerce data startup Northbeam just raised $15 million as sellers look for an edge in the fierce...

Northbeam raised $15 million to continue building tools to help online brands learn what drives shoppers to make a purchase.

www.businessinsider.com

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Northbeam

@northbeam

2 years

There’s been a lot of talk about attribution platforms lately. So let’s dig into Northbeam, and how brands have used our platform to INCREASE their Facebook profitability so far this year. 👇

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Northbeam

@northbeam

1 year

It’s Media Buying Data time. Here’s the latest: Current Ad Budget Share: Facebook: 67.93% Google: 24.64% TikTok: 3.95% YouTube: 3.03% MS Ads: 0.91% Pinterest: 0.54%

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Northbeam

@northbeam

2 years

Media buyers have plenty to worry about: • Looming recession • Changing consumer trends • Ineffective creative • Ad fatigue • Product surplus The one thing they don’t have to worry about is the accuracy of their data Get Northbeam Get accurate data

Northbeam - The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.

www.northbeam.io

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Northbeam

@northbeam

2 years

Brands that embraced and got in front of iOS 14.5 are thriving. Here’s how they did it and how you can too. 🧵👇

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Northbeam

@northbeam

2 years

Northbeam: The marketing attribution platform for serious marketers

Northbeam - The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.

www.northbeam.io

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Northbeam

@northbeam

2 years

Your ecomm business isn't one-size-fits-all, so why are your KPIs? Sign up for Northbeam and learn what KPIs you need to track in order to scale your digital ads profitably.

Get a Free Demo Today

northbeam.io

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Northbeam

@northbeam

1 year

Current Budget Share among our brands: Facebook: 67.74% Google: 23.46% TikTok: 4.02% YouTube: 3.27% MS Ads: 0.94% Pinterest: 0.56%

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Northbeam

@northbeam

2 years

What happens when you get scaled DTC operators around the same table? Operators Only: a dinner series made up of brilliant tactics & shared stories. @mrsharma @JasonPanzer @herrmanndigital @tzwor @couuor @SeanEcom @JeremyThurswell @MAustinHarrison @kelsey_ah @DavidManshoory

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Northbeam

@northbeam

2 years

Tag the best marketing minds on Twitter that we should be following

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Northbeam

@northbeam

2 years

We're about to ruffle some feathers today: Your ecomm store probably shouldn't run Black Friday or Cyber Monday promos. Let us explain 🧵👇

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Northbeam

@northbeam

2 years

Our new handle is @northbeam ! We’re just excited we were able to switch from “northbeam_io” and had to tell you.

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Northbeam

@northbeam

2 years

Who are some of the best DTC minds on Twitter? We want to follow them.

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Northbeam

@northbeam

2 years

Become a better media buyer by leveraging: • Better data • Better insights • Better customer tracking • Better attribution models • Better training from experienced media buyers Schedule a demo today:

Northbeam - Schedule a demo

Fill out this form to schedule a demo with Northbeam.

www.northbeam.io

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Northbeam

@northbeam

2 years

What we do in one sentence: Northbeam uses first-party data tracking and machine learning to provide DTC brands with an unparalleled view of the customer journey across multiple devices and platforms, allowing them to accurately attribute/forecast their digital marketing efforts

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Northbeam

@northbeam

2 years

The Apple privacy updates didn’t just impact Facebook, they impacted every DTC brand that relied on their platform to reach new and existing customers.

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Northbeam

@northbeam

1 year

We have the average CPM, CTR, and CPC broken done by industry for Meta and Google. Reply if you want us to DM you the data.

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Northbeam

@northbeam

2 years

Did anyone else noticed Meta and TikTok ad performance take a dive this week? We did, so we pulled some numbers. Here’s what we found 👇

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Northbeam

@northbeam

2 years

Let's talk about Cash vs Accrual accounting, and why understanding the difference is key to understanding the impact of your digital advertising dollars. We'll start by reviewing both:

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Northbeam

@northbeam

1 year

Here’s the latest Month-over-Month ad performance data by platform for: • ROAS • CPC • CPM

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Northbeam

@northbeam

2 years

The number one reason our clients say they can’t live without us? The quality of our data. You can’t make smart media buying decisions with inconsistent data. Get a demo today and see why:

Northbeam - The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.

www.northbeam.io

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Northbeam

@northbeam

2 years

Global ad spend is down. This means companies are cutting marketing budgets. Maybe they are doing it preemptively, maybe they’re doing it because revenue is down. Either way, it’s being cut. What does this overall reduced ad spend mean for your business 👇 🧵

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Northbeam

@northbeam

2 years

Who are the best minds in DTC Twitter? We want to follow more smart people.

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Northbeam

@northbeam

2 years

Help us settle a debate, which is it? • e-commerce • eCommerce • ecommerce • e-comm • eComm • ecomm • e-com • eCom • ecom

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Northbeam

@northbeam

2 years

We’re bringing data transparency to every DTC and ecomm brand, so that they can grow profitably

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Northbeam

@northbeam

1 year

Huge announcement: Northbeam just launched a new feature that’s a media buying crystal ball. It’s called Benchmarks. Let us explain what this means for you and how it lets you predict the future using only 1-Day data.

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Northbeam

@northbeam

2 years

You can't make good decisions with bad data

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Northbeam

@northbeam

2 years

Hundreds of <$5m DTC brands trust Northbeam, and this is what they're focusing on in Q4: • The "BFCM trap" • Prioritizing ad profitability • Evergreen ad creative • Discounts now vs LTV later • No YoY comparisons Here is what our data and data scientists have to say 🧵👇

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Northbeam

@northbeam

2 years

Big changes coming to the Northbeam dashboard 👀 Stay tuned...

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Northbeam

@northbeam

2 years

It’s BFCM data breakdown time! We looked at the marketing spend and revenue changes from some of our top brands, comparing the data from the week before BFCM to the week of. The data was the most telling by industry, let’s break it down 🧵👇

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Northbeam

@northbeam

1 year

Just saying - Northbeam starts at $400 a month.

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Northbeam

@northbeam

2 years

We’re hosting a private dinner in NYC for ecom operators next Tuesday. Some of the best minds in the space are attending to share best practices. We’re covering the bill and have a few spots left. DM us if you’d like to join.

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Northbeam

@northbeam

2 years

You need: • Actionable insights • Unbiased performance data • Confidence your data is accurate • Real-time data (for days like BFCM) • The right attribution model for your brand • The ability to forecast a campaign based on 1 day of data You need

Northbeam - The marketing intelligence platform for profitable growth.

Multi-touch attribution and media mix modeling for profitable growth, powered by industry-leading machine learning models. Discover how Northbeam can transform your marketing.

www.northbeam.io

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Northbeam

@northbeam

2 years

Total marketing $$$ allocation change for each channel across our brands, comparing Sept/Oct to Nov/Dec: Google: +17% Facebook: -2% YouTube: -8% TikTok: -15% Influencer: -21% Snapchat: -21% Pinterest: -30% CTV: -43% Podcasts: -57%

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Northbeam

@northbeam

2 years

Northbeam just got easier - and faster - to use. @herrmanndigital walks through the latest update to our platform that will help you make smarter decisions, faster.

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Northbeam

@northbeam

2 years

Are you wasting some of your marketing $$$? You might be if you're only looking at the FB, Google, and TikTok ad reporting to make your marketing decisions.

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Northbeam

@northbeam

2 years

There's lots of talk on Twitter about ad attribution (who remembers the ad attribution wars of summer 2022?) But there's much less talk about the different attribution models, what they do, and which one is right for measuring your business. Let's break 'em down 🧵👇

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Northbeam

@northbeam

1 year

We have data for the MoM change in spend and revenue for the following industries: • Pets • Beauty • Jewelry • Electronics • Accessories • Home Goods • Food/Beverage • Apparel/fashion • Health & Wellness • Children’s Products Reply here and we’ll DM you the data.

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Northbeam

@northbeam

2 years

MoM change in ad performance based on Northbeam data: Percentage of total ad budget (MoM change): Meta: 65.78% (-2.11%) Google: 21.35% (-1.73%) MS Ads: 1.28% (+10.17%) Pinterest: 1.99% (-2.79%) TikTok: 3.75% (+6.79%) YouTube: 2.33% (+17.59%)

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Northbeam

@northbeam

2 years

Five things every marketer needs to do: 1. Define who your ideal client is 2. Optimize your landing page 3. Generate a lot of great creative 4. Diversify your marketing channels 5. Measure creative performance across these multiple channels

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Northbeam

@northbeam

2 years

@codyplof This is why data education is so important to us. Every client we on board gets a crash course in data analytics so that they can better make sense when they get conflicting results.

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Northbeam

@northbeam

11 months

"You could save like $80,000 in an hour." - @ridgewallet CEO @SeanEcom talking about using @northbeam in Q4 Sean and the rest of the @9operators use Northbeam to spend millions of dollars a month on ads, efficiently. Here's why they trust Northbeam:

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Northbeam

@northbeam

2 years

We’re feeling the Northbeam love today on Twitter ❤️

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Northbeam

@northbeam

2 years

Reply with a product to sell DTC and we’ll give your business a name, slogan, and brand ascetic.

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Northbeam

@northbeam

1 year

New media buying data dropped today: Month-over-Month CTR: Facebook: -5.02% Google: -1.59% MS Ads: +16.96% Pinterest: +14.10% TikTok: -3.44% YouTube: +4.21%

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Northbeam

@northbeam

1 year

The latest Month-over-Month data from the Media Buyer Index: • TikTok ROAS up • Google CPMs up • YouTube ROAS up • Facebook CPMs up • Pinterest ROAS down • Microsoft Ads CPCs up

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Northbeam

@northbeam

1 year

The latest Month-over-Month data from the Media Buyer Index: CPMs spiked on TikTok (+13.07%), MS ads (+7.52%), and Pinterest (+13.74%) while ROAS dropped off on Meta (-4.36%), MS ads (-4.72%), and Pinterest (-21.68%). Overall, a tough week for performance marketing.

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Northbeam

@northbeam

1 year

🚨 Huge feature announcement! 🚨 Creative Analytics, a new tab in Northbeam, is now available for free for all users (see the demo below).

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Northbeam

@northbeam

2 years

What’s the best @Shopify store for a white elephant gift under $50?

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Northbeam

@northbeam

11 months

🚨 We delivered a FASTER, SLEEKER, and more POWERFUL Sales page! Discover the new features and updates 👇

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Northbeam

@northbeam

1 year

The latest Media Buyer MoM stats: • TikTok CPCs up • YouTube CPMs up • Google mostly flat • MSFT Ads CPMs up • Pinterest ROAS down • Facebook ROAS down

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Northbeam

@northbeam

1 year

We have the latest data for total ad spend budget allocation (ie, what percent of a company’s total ad spend goes to FB vs Google vs TikTok, etc), and the Month-over-Month change. Reply here and we’ll DM you the data.

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Northbeam

@northbeam

1 year

We have data for how different industries allocate their marketing budget across all the major ad platforms. Reply here and we’ll DM it to you.

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Northbeam

@northbeam

2 years

We’re obsessed with data. Collecting it. Cleansing it. Mapping it. Stitching it. Interpreting it. You name it. It all starts with the best data possible, because you can’t make accurate decisions with inaccurate data.

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Northbeam

@northbeam

2 years

Attribution doesn't solve underlying brand problems, but it will amplify your brand successes. 🚀💸

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Northbeam

@northbeam

2 years

If we wanted to buy something from a DTC company to send to all of our employees, what should we buy?

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Northbeam

@northbeam

2 years

What our data scientists are seeing on TikTok: To maximize your performance you need to generate 3-4x the amount of total creative assets compared to similar platforms. Plan accordingly.

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Northbeam

@northbeam

2 years

A lot of Northbeam updates coming over the next few weeks. Stay tuned 👀

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Northbeam

@northbeam

2 years

If you work in the DTC space, you're likely familiar with Multi-Touch Attribution (MTA) when it comes to your digital marketing efforts. Let's break down what it is and the different types of attribution models.

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Northbeam

@northbeam

2 years

Black Friday and Cyber Monday are almost here. Start preparing now for the biggest ecomm weekend in history. Every DTC performance marketer needs to attend this Q4 & BFCM 2022 Workshop with @herrmanndigital and @andrewfoxwell . Register here👇

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Northbeam

@northbeam

2 years

We’re excited to further our mission of helping customers scale profitably in a privacy-first marketing landscape. Quick Northbeam stats: • Tracked $9.5B in total revenue • Tracking $1.2B in ad spend annually • Tracking 4.3B page views annually

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Northbeam

@northbeam

2 years

@kasimaslam Agreed. But it’s important to make the distinction that there will never be a full solution. The best solutions need to be directional correct with the most accurate data possible. It will always be a mix of science and art.

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Northbeam

@northbeam

1 year

At this rate we’ll hit 10,000 subscribers to The Media Buyer Newsletter in only 10 issues. All with zero promotion. We love that so many of you find it helpful enough in your media buying decisions that you forward it to your colleagues 🙏

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Northbeam

@northbeam

1 year

Imagine if your could look at your 1-Day performance metrics and accurately forecast that data out 30, 60, even 90 days. You would know if campaigns were profitable or not BEFORE you spent tens of thousands of dollars. Yea, imagine if a product like that existed 🤔

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Northbeam

@northbeam

2 years

Northbeam hosts invite-only, intimate dinners with top ecommerce brand builders and operators called: Operators Only. No selling. No pitching. No catch. If you want to be considered for our next dinner in our next city, sign up here:

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Northbeam

@northbeam

1 year

The latest data from the Media Buyer Index: • Google ROAS up • YouTube ROAS up • Facebook CPCs up • TikTok ROAS down • Pinterest CPCs down • Microsoft Ads CPMs up

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Northbeam

@northbeam

2 years

Nothbeam helps you identify which marketing KPIs are relevant to your business, and which are not. Scale your business profitably. Scale your business with Northbeam.

Start Scaling Today

northbeam.io

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Northbeam

@northbeam

2 years

One of our brands has a customer they've hired to make UGC. She writes her own ads based on a loose script and just "goes with the flow." Northbeam's data shows that her ads alone have brought in $250m in revenue for the company. M as in million.

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Northbeam

@northbeam

2 years

Let’s talk about two different ad attribution models that help you make better media buying decisions (aka, help lower your CAC): 1) Clicks Only 2) View Modeling

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Northbeam

@northbeam

2 years

@zack_holland @codyplof We might have to steal that emoji combo

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Northbeam

@northbeam

1 year

We have the average share of Google ad budget across: • PMAX • Non-Branded Search • Branded Search • Google Shopping Reply here and we’ll DM you the data

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Northbeam

@northbeam

2 years

Great creative is only half the battle. The other half is great data to understand the impact of that creative.

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Northbeam

@northbeam

1 year

The latest Media Buyer Index shows the Month-over-Month ROAS and CPC ad performance data by platform, as well as the latest Year-over-Year CPM data.

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Northbeam

@northbeam

1 year

The latest Media Buyer Index is live:

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Northbeam

@northbeam

2 years

We’re hosting a secret happy hour in Austin, TX for DTC people on Sept 21st 🤫 Reply here if you’re interested and tag your +1

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Northbeam

@northbeam

2 years

Prompt: “Use a metaphor to explain ad attribution”

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Northbeam

@northbeam

2 years

Northbeam regularly hosts an invite-only dinner series for DTC operators called: Operators Only. We create an intimate environment where operators are able to be vulnerable, resulting in honest and open conversations about operating DTC brands.

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Northbeam

@northbeam

1 year

If you like The Media Buyer Newsletter, you'll love the Media Buyer Summit. Speakers include: • @social_savannah • @ezrafirestone • @DenneyDara • @zachmstuck • @heyitsalexP • @nehalkazim • @binghott And many more RSVP today for the biggest media buyer event EVER!

RSVP for The Media Buyer Summit

gorgias.com

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Northbeam

@northbeam

2 years

Who are the smartest people in the DTC/ecomm space on Twitter?

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Northbeam

@northbeam

1 year

The latest Media Buyer Index shows the Month-over-Month change by platform in: • ROAS • CPC • CPM

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Northbeam

@northbeam

1 year

FINALLY getting our DTCx Media Buyer Summit videos posted. First up: @JasonPanzer and @hexclad tell you how to grow your business to $500m profitably with paid media. It's both harder and easier than it sounds.

Leveraging Paid Media to Build HexClad to $500m in Sales, Profitably...

Jason Panzer, Daniel Winer, and Connor Rolain from HexClad walk you through how they grew an innovative cookware business to the moon. ---------Discover Nort...

www.youtube.com

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