@northbeam
Apex is here.
Flip a switch & connect your Northbeam MTA data to
@Meta
's ad algorithms for stronger results.
Select data highlights from our beta users:
34% ⬆ in Conversion Rates
16.6% ⬆ in New Customer ROAS
12.9% ⬇ in New Customer CPA
🔥
@HexClad
's business is exploding!
We're talkin' 156% increase in total revenue, +39% in 1-Day ROAS, ⬆ 129% in SMS rev.
HexClad trusts
@northbeam
data to help them scale to a nine-figure business.
@JasonPanze
talks about just that.
🎙️
@9operators
- tune in!
2024 will be a "Darwinian crucible that will make or break us as marketers."
Read our first-ever 2024 Marketing Preview now and learn how to turn trends into competitive advantages:
Year over year changes across BFCM:
Meta CTR: -19.32%
Meta CPC: +15.00%
TikTok CAC: +11.08%
The bottom half of brands actually saw WORSE year over year revenue performance than the rest of the field.
Read our followup to Black Friday Cyber Monday 👇
This month is for testing your performance marketing. November is for scaling it.
• Do LPs convert better than PDPs?
• Do your statics outperform your videos?
• How often should you refresh your UGC?
Don’t wait till November.
Start now:
October is for testing BFCM creative.
November is for scaling BFCM creative.
Use Northbeam as your single source of performance marketing truth to have your biggest holiday season yet.
Sign up for a demo today: .
We work with hundreds of DTC brands, and this is what they're currently obsessing over:
• Rising CPMs
• Possible recession looming
• Testing creative
• UGC effectiveness
• BFCM on the horizon
Here is what our data and data scientists have to say about it for Q4 🧵👇
Contrary to popular belief, cookie deprecation is actually a good thing - especially for the marketers who already understand we live in a "creative-led" marketing world, not a "targeting-led" one.
Know which digital ads are ROI positive and which are ROI negative, BEFORE you spend tens of thousands of dollars testing your BFCM creative.
Get Northbeam - Crush BFCM
Media Buying YoY Changes
(Jan 22 vs. Jan 23):
% of budget by channel:
• Meta: -10% (67% to 60%)
• Google: +17% (20% to 24%)
• TikTok: +32% (3% to 4%)
• YouTube: +2% (3.1% to 3.2%)
• MSFT Ads: +113% (.4% to .9%)
• Pinterest: +501% (.07% to .4%)
• Snap: -56% (.6% to .27%)
Want to know your competitors best selling products? 👇
1. Go to their site (Only works for Shopify)
2. Add “/collections/all?sort_by=best-selling” to the end of the URL
3. Happy Spying!
We thought Meta and TikTok performance was down, so we looked at the data.
We were right.
Reply to this tweet and we’ll DM what we found and why we think it’s down.
We pulled month-over-month data from all of our brands. Here’s what we found:
Change in Spend as a % of Total Budget:
Amazon: +48%
Meta: -1.1%
Google: -2.0%
Pinterest: +4.8%
Snapchat: -5.0%
TikTok: +26%
YouTube: -2.7%
There’s been a lot of talk about attribution platforms lately.
So let’s dig into Northbeam, and how brands have used our platform to INCREASE their Facebook profitability so far this year.
👇
It’s Media Buying Data time. Here’s the latest:
Current Ad Budget Share:
Facebook: 67.93%
Google: 24.64%
TikTok: 3.95%
YouTube: 3.03%
MS Ads: 0.91%
Pinterest: 0.54%
Media buyers have plenty to worry about:
• Looming recession
• Changing consumer trends
• Ineffective creative
• Ad fatigue
• Product surplus
The one thing they don’t have to worry about is the accuracy of their data
Get Northbeam
Get accurate data
Your ecomm business isn't one-size-fits-all, so why are your KPIs?
Sign up for Northbeam and learn what KPIs you need to track in order to scale your digital ads profitably.
Become a better media buyer by leveraging:
• Better data
• Better insights
• Better customer tracking
• Better attribution models
• Better training from experienced media buyers
Schedule a demo today:
What we do in one sentence:
Northbeam uses first-party data tracking and machine learning to provide DTC brands with an unparalleled view of the customer journey across multiple devices and platforms, allowing them to accurately attribute/forecast their digital marketing efforts
The Apple privacy updates didn’t just impact Facebook, they impacted every DTC brand that relied on their platform to reach new and existing customers.
Let's talk about Cash vs Accrual accounting, and why understanding the difference is key to understanding the impact of your digital advertising dollars.
We'll start by reviewing both:
The number one reason our clients say they can’t live without us?
The quality of our data.
You can’t make smart media buying decisions with inconsistent data. Get a demo today and see why:
Global ad spend is down.
This means companies are cutting marketing budgets. Maybe they are doing it preemptively, maybe they’re doing it because revenue is down. Either way, it’s being cut.
What does this overall reduced ad spend mean for your business 👇 🧵
Huge announcement:
Northbeam just launched a new feature that’s a media buying crystal ball. It’s called Benchmarks.
Let us explain what this means for you and how it lets you predict the future using only 1-Day data.
Hundreds of <$5m DTC brands trust Northbeam, and this is what they're focusing on in Q4:
• The "BFCM trap"
• Prioritizing ad profitability
• Evergreen ad creative
• Discounts now vs LTV later
• No YoY comparisons
Here is what our data and data scientists have to say 🧵👇
It’s BFCM data breakdown time!
We looked at the marketing spend and revenue changes from some of our top brands, comparing the data from the week before BFCM to the week of.
The data was the most telling by industry, let’s break it down 🧵👇
We’re hosting a private dinner in NYC for ecom operators next Tuesday.
Some of the best minds in the space are attending to share best practices. We’re covering the bill and have a few spots left.
DM us if you’d like to join.
You need:
• Actionable insights
• Unbiased performance data
• Confidence your data is accurate
• Real-time data (for days like BFCM)
• The right attribution model for your brand
• The ability to forecast a campaign based on 1 day of data
You need
Northbeam just got easier - and faster - to use.
@herrmanndigital
walks through the latest update to our platform that will help you make smarter decisions, faster.
Are you wasting some of your marketing $$$?
You might be if you're only looking at the FB, Google, and TikTok ad reporting to make your marketing decisions.
There's lots of talk on Twitter about ad attribution (who remembers the ad attribution wars of summer 2022?)
But there's much less talk about the different attribution models, what they do, and which one is right for measuring your business.
Let's break 'em down 🧵👇
We have data for the MoM change in spend and revenue for the following industries:
• Pets
• Beauty
• Jewelry
• Electronics
• Accessories
• Home Goods
• Food/Beverage
• Apparel/fashion
• Health & Wellness
• Children’s Products
Reply here and we’ll DM you the data.
MoM change in ad performance based on Northbeam data:
Percentage of total ad budget (MoM change):
Meta: 65.78% (-2.11%)
Google: 21.35% (-1.73%)
MS Ads: 1.28% (+10.17%)
Pinterest: 1.99% (-2.79%)
TikTok: 3.75% (+6.79%)
YouTube: 2.33% (+17.59%)
Five things every marketer needs to do:
1. Define who your ideal client is
2. Optimize your landing page
3. Generate a lot of great creative
4. Diversify your marketing channels
5. Measure creative performance across these multiple channels
@codyplof
This is why data education is so important to us. Every client we on board gets a crash course in data analytics so that they can better make sense when they get conflicting results.
"You could save like $80,000 in an hour."
-
@ridgewallet
CEO
@SeanEcom
talking about using
@northbeam
in Q4
Sean and the rest of the
@9operators
use Northbeam to spend millions of dollars a month on ads, efficiently.
Here's why they trust Northbeam:
The latest Month-over-Month data from the Media Buyer Index:
• TikTok ROAS up
• Google CPMs up
• YouTube ROAS up
• Facebook CPMs up
• Pinterest ROAS down
• Microsoft Ads CPCs up
The latest Month-over-Month data from the Media Buyer Index:
CPMs spiked on TikTok (+13.07%), MS ads (+7.52%), and Pinterest (+13.74%) while ROAS dropped off on Meta (-4.36%), MS ads (-4.72%), and Pinterest (-21.68%).
Overall, a tough week for performance marketing.
The latest Media Buyer MoM stats:
• TikTok CPCs up
• YouTube CPMs up
• Google mostly flat
• MSFT Ads CPMs up
• Pinterest ROAS down
• Facebook ROAS down
We have the latest data for total ad spend budget allocation (ie, what percent of a company’s total ad spend goes to FB vs Google vs TikTok, etc), and the Month-over-Month change.
Reply here and we’ll DM you the data.
We’re obsessed with data.
Collecting it.
Cleansing it.
Mapping it.
Stitching it.
Interpreting it.
You name it.
It all starts with the best data possible, because you can’t make accurate decisions with inaccurate data.
What our data scientists are seeing on TikTok:
To maximize your performance you need to generate 3-4x the amount of total creative assets compared to similar platforms.
Plan accordingly.
If you work in the DTC space, you're likely familiar with Multi-Touch Attribution (MTA) when it comes to your digital marketing efforts.
Let's break down what it is and the different types of attribution models.
Black Friday and Cyber Monday are almost here. Start preparing now for the biggest ecomm weekend in history.
Every DTC performance marketer needs to attend this Q4 & BFCM 2022 Workshop with
@herrmanndigital
and
@andrewfoxwell
.
Register here👇
We’re excited to further our mission of helping customers scale profitably in a privacy-first marketing landscape.
Quick Northbeam stats:
• Tracked $9.5B in total revenue
• Tracking $1.2B in ad spend annually
• Tracking 4.3B page views annually
@kasimaslam
Agreed. But it’s important to make the distinction that there will never be a full solution. The best solutions need to be directional correct with the most accurate data possible. It will always be a mix of science and art.
At this rate we’ll hit 10,000 subscribers to The Media Buyer Newsletter in only 10 issues. All with zero promotion.
We love that so many of you find it helpful enough in your media buying decisions that you forward it to your colleagues 🙏
Imagine if your could look at your 1-Day performance metrics and accurately forecast that data out 30, 60, even 90 days.
You would know if campaigns were profitable or not BEFORE you spent tens of thousands of dollars.
Yea, imagine if a product like that existed 🤔
Northbeam hosts invite-only, intimate dinners with top ecommerce brand builders and operators called: Operators Only.
No selling.
No pitching.
No catch.
If you want to be considered for our next dinner in our next city, sign up here:
The latest data from the Media Buyer Index:
• Google ROAS up
• YouTube ROAS up
• Facebook CPCs up
• TikTok ROAS down
• Pinterest CPCs down
• Microsoft Ads CPMs up
Nothbeam helps you identify which marketing KPIs are relevant to your business, and which are not.
Scale your business profitably.
Scale your business with Northbeam.
One of our brands has a customer they've hired to make UGC. She writes her own ads based on a loose script and just "goes with the flow."
Northbeam's data shows that her ads alone have brought in $250m in revenue for the company. M as in million.
Let’s talk about two different ad attribution models that help you make better media buying decisions (aka, help lower your CAC):
1) Clicks Only
2) View Modeling
We have the average share of Google ad budget across:
• PMAX
• Non-Branded Search
• Branded Search
• Google Shopping
Reply here and we’ll DM you the data
Northbeam regularly hosts an invite-only dinner series for DTC operators called: Operators Only.
We create an intimate environment where operators are able to be vulnerable, resulting in honest and open conversations about operating DTC brands.
FINALLY getting our DTCx Media Buyer Summit videos posted.
First up:
@JasonPanzer
and
@hexclad
tell you how to grow your business to $500m profitably with paid media.
It's both harder and easier than it sounds.