Two years ago, DoorDash was a distant third behind Seamless & UberEats in the food delivery race. This week, $DASH will IPO at a $30B+ valuation as America's biggest food delivery provider.
I was one of DoorDash's first 50 employees. Here's an inside look at how we did it 👇👇👇
There is a lot of advice out there about how to raise your very first round of funding. I've raised $7M from top tier VCs and learned the hard way that a lot of the common wisdom at the earliest stage isn't true.
Here's my advice on how to fundraise pre-launch 👇
Tony said it best in the S-1:
- Be customer-obsessed, not competitor-focused
- Get 1% better every day
- Operate at the lowest level of detail
- Dream big, start small
- We are owners
1/ I’m thrilled to share that I’ve joined
@QuietCapital
as a Partner! After 8+ years as a founder & operator, I’ll now be investing in and helping start, build, and scale the next generation of category-defining crypto + fintech + consumer companies.
This policy was in place since the earliest days of DoorDash. It helps employees better understand how the system works and what problems need to solved for customers. Every company should do things like this.
1. Focus on the suburbs
Delivering in cities is hard. Customers expect to pay less, drivers expect to be paid more, traffic sucks, parking is hard. Suburbs have better fundamentals and even more people. While our competitors struggled in cities, DoorDash thrived outside of them
2. Selection & quality > price & speed
In food delivery, you can compete on four things – price, speed, selection, and quality.
$DASH couldn't beat Seamless & Uber on price. We knew that was a no go for us.
Uber focused on speed. That was the wrong decision.
Our analysis showed there was limited marginal benefit to customer conversion or retention rates under 42 minute ETAs. As long as deliveries were sub 42min, customers didn't really care how long they took. Uber focused on achieving sub 30min delivery times to their own detriment.
4. The team is everything
$DASH's greatest advantage is its team and culture. As someone that helped scale the team from 50 --> 2,500, I can attest that the team lives & breathes these values. They're committed to excellence and success.
The 🇺🇸 government will spend $858,000,000,000 on defense in 2023. 4% of that will go to startups.
Hundreds of founders are now building for the defense sector. From AI & autonomy to space & public safety, here's what this ecosystem looks like today👇
3. Obsess over the merchant AND dasher AND customer
$DASH is a service business. It's run by and powered by people. Our competitors focused on customers first; restaurants and drivers second. They often ignored merchant & driver needs. We weighed all sides equally.
$DASH focused on having the best selection (all the restaurants you want to order from) and the best quality (we made sure your food arrived on time, with everything, in the state you expected). That focus paid off. People trusted us more, talked about us more, and stuck with us.
Our team shifted focus to the suburbs and launched DD in Long Island, New Jersey, Westchester, and Connecticut. We found instant product market fit. Business skyrocketed and we were profitable in months. Over time, we reinvested those gains into the city and fought on our terms.
DoorDash just flipped Uber's market cap 🤯🤯🤯
Not going to pretend I thought this would happen back in 2015 when $DASH was <$1B and $UBER was $50B
Onwards & upwards 🚀
$AMZN next
Overall, running a 3 sided marketplace is really, REALLY hard. There is no resting on your laurels. It requires 24/7 focus and world-class execution across every part of the business.
Congrats to the entire $DASH team on this incredible milestone. Onwards & upwards 🚀
4% savings rate at Current, powered by crypto. This is the first major neobank to launch this. Customers don't even know they're using crypto.
This will be the new fintech battleground. Fintech in the front, DeFi in the back.
Employees with large stock positions in tech companies like DoorDash, Nvidia, or Meta have always struggled to sell their shares without taking a massive tax hit. Though most people don't know it, one strategy has always been available for the ultra-wealthy; using an Exchange
Excited to share that Pillar has been acquired by
@Acorns
! Thank you to all our team members, investors, and supporters that helped make this happen 🙏
I took over the NYC region three years after we first launched Manhattan & Brooklyn. The market was stagnant & unprofitable. Seamless had a 17 year head start and $0 delivery fees. Uber had 50x our marketing budget. We knew it wouldn't be a fair fight, so we tactically retreated.
@Austen
The only people that “win” with this are the politicians. They get to say they helped labor, while in reality they’re screwing them over.
Data from city after city shows messing with minimums raises costs for consumers and therefore lowers demand. The city ultimately suffers.
By treating merchants & dashers the right way, they became allies, not adversaries. Restaurants in particular felt they could trust DoorDash more vs. the competition. From the host at the front desk, to the store GM, to the business owner, they all chose to send business our way.
Speed is (always) of the essence. It's better to email yourself vs. waiting days for an intro to materialize. Craft a compelling narrative and be crystal clear on why they should pay attention and want to learn more. Here's an example of what I sent in the early days:
Looking ahead - my 10 predictions for crypto in 2022 👇
- a major web2 company takes crypto payments mainstream
- OpenSea faces regional & vertical competition
- fintech & crypto blend together
- the blockchain get more private
+ 6 more
The US has a ban on foreign owned media for very valid national security reasons... if it wasn't clear before, it should be crystal clear now that there should be no loophole in that for "social" media -- this is a critical national security issue / not about politics.
Just signed the contract to buy my first home. Neither my nor the seller's lawyer use DocuSign yet. We emailed the docs back and forth like in the old days 🤯
$1B in revenue. Stock up 543% since IPO. Clearly lots of room still left to go. Long $DOCU
After raising a seed round, most founders begin recruiting to hire the people they need to bring their vision to life. I've hired 100+ people across eng, product, design, growth, and ops at companies like Pillar & DoorDash.
Here are the tactics we used to recruit top talent 👇
FALLACY
#1
- Talk to VC firms first
MY ADVICE: Get angels & operators onboard, then go to VCs
You only get one chance at a first impression. Angels (particularly other founders & operators) add legitimacy and open doors. VCs will pay more attention with these people onboard
Not sure where to start? Go through Crunchbase, AngelList, and fundraising announcements of companies in your space. Look through sources like First Round's Angel Track and Conduit. Comb through Linkedin. Add everyone you think might add value to your target list. Then reach out
You'd be surprised how many VCs are afraid of taking risks. Many will talk publicly about how no idea is too early or too crazy. Then they'll ask for data no pre-launch startup has, drag their feet, and ghost you. Once you get a big name onboard, they reappear and ask to come in
The most undervalued asset of a CEO is an Executive Assistant.
My EA saves me 60% of time.
I'm able to run a tech startup, coach 7 CEO's every month, write & surf every day, take
@david_perell
's intense WOP course, cook dinner and read every night.
Here's how:
Overall, it's hard for founders to know who actually invests pre-launch since "early-stage" can encompass everything from just a founder + an idea to companies with proven PMF and millions in ARR. If you're a founder that wants advice on specific people / firms, feel free to DM!
FALLACY
#3
- all early-stage VCs invest at the earliest stage. "No idea is too early!" they say. That's BS
ADVICE: find investors that think independently & from first principles, can develop their own conviction, and will invest in pre-launch ideas, not just proven businesses
1/ As the fundraising environment gets tougher, many founders are thinking about selling their startups. This is an opaque, high-risk process that’s easy to get mess up.
I sold my startup to Acorns in 2021. Here's what I learned 🧵
My largest positions are $DASH $PTON $TWLO $SQ $CVNA $SE $NET. All have:
✅ Best-in-class products/services
✅ in large, growing markets
✅ Strong management
✅ Long-term vision
I have no plans to sell any. What am I missing?
@LiebermanAustin
@BahamaBen9
@Post_Market
@_ram_
Two years ago, DoorDash was a distant third behind Seamless & UberEats in the food delivery race. This week, $DASH will IPO at a $30B+ valuation as America's biggest food delivery provider.
I was one of DoorDash's first 50 employees. Here's an inside look at how we did it 👇👇👇
FALLACY
#2
- You need warm introductions
MY ADVICE: This is great if you have them, but most people don't. Save time and go direct
In most cases intros take time to get. They require coordination. There's no guarantee the other person will describe your business the right way
Covid-19 destroyed our original business. Today,
@Pillar_Life
is back. In the same way we previously helped people tackle their financial obligations, we’re now helping people transform how they take care of their families. Read more about our pivot below👇
3/ I’ll be leading early-stage investments, primarily in crypto/web3, fintech, and consumer startups. Crypto is the defining technology of the next decade and I am investing in all areas of it like infrastructure, NFTs, DeFi, L1/L2s, protocols, games, DAOs, dapps, and more.
@garrytan
Agreed! For people that don't have this background yet, but want to found their own co one day, I'd advise joining a Series B+ co with PMF. That'll not only build credibility and a network, but more importantly, they'll learn an immense amount
You want people that believe in your vision and will be there for you no matter what. These are some of the people I spoke with when Pillar was starting out. Some of these folks didn't join our first round, but I still respect their intellectual honesty and recommend reaching out
Robots, Replicator, and Red Lines: 10 Predictions for Defense Tech in 2024
This year was a whirlwind for defense tech. 2023's frenzy of new startups, mega-rounds, and rising geopolitical tensions shows no signs of slowing down. Expect major shifts in 2024 as great power
Thrilled to announce Taalas' $50M seed & Series A today alongside semiconductor legend Pierre Lamond. This N of 1 team is paving the way for 1000x improvement in the cost of AI.
More at:
In this morning's AI Agenda: A new AI chip developer that's turning Nvidia's playbook on its head has emerged.
I chatted with CEO Ljubisa Bajic, who previously founded
@tenstorrent
, about the unique approach of his new company, Taalas.
Working at DoorDash was the opportunity of a lifetime. So happy for all of the people that worked their asses off to get to today. Thanks for taking a bet on me
@t_xu
@andyfang
@stanleytang
@andrewRM3
This is an excellent read by the ever-astute
@Noahpinion
, dissecting the motivations fueling America's new industrial policy. The grand objective: combat climate change and bolster national security, which will renew America's resilience & antifragility.
It's critical we achieve
Some people are starting to push back against America's newfound love of industrial policy. But so far, their criticisms aren't focusing on the real reasons industrial policy is being embraced.
For many people the power & potential of crypto still hasn't clicked yet. I was a gamer back in middle school. I spent countless hours playing games like World of Warcraft, RuneScape, & Diablo II.
This is my crypto origin story, and why I’m bullish web3 will change everything 🧵
Time needed to build a new semiconductor fab in:
Kumamoto, Japan: 20 months
Phoenix, Arizona: 6+ years
America must learn to work hard & move fast again. There's no time to waste.
These schools should be bastions of truth & righteousness. Their refusal to take a stand, to unequivocally denounce evil and champion good, is leading us down a path of moral decay.
This is not leadership. It's abdication.
The presidents of
@Harvard
,
@MIT
, and
@Penn
were all asked the following question under oath at today’s congressional hearing on antisemitism:
Does calling for the genocide of Jews violate [your university’s] code of conduct or rules regarding bullying or harassment?
The
11/ if you'd like to dig deeper into the defense & national security startup ecosystem, here's my full post:
And if you’re a founder in this space, feel free to reach out
Consideration coming out of this bank run: how will foreign adversaries use social media & fear of bank failure to sow disorder & confusion in future conflict? This is a major new attack vector that needs to be solved. Corporations react too slowly and money moves too fast. Their
Note: I'm excluding many great investors at funds that primarily focus post pre-seed since their model doesn't support this approach, and many fantastic angels I've gotten to know since raising our pre-seed in 2018
I’m thrilled to announce our investment in
@SwarmboticsAI
. Founded by Stephen Houghton & Drew Watson (ex-Embark / Cruise / USMC / NASA), Swarmbotics is developing autonomous ground vehicles to solve many of the DoD's urgent national security needs.
Check out
Excited to close our financing! Ground swarm robots will be a game changer. Come join our world class team. We are looking for several founding team members right now.
thx to
@michaelxbloch
@jm
@jamoses92
@aneelr
@williamtreseder
and our other investors!
2/ Quiet is a team of ~25 founders & operators turned investors. We work behind the scenes to help in ways far beyond just capital. We’ve invested in 500+ companies across every stage and sector. You can see our portfolio at . We’re just getting started.
B) Do the grunt work.
I spent 10-12 hours on Linkedin every Saturday & Sunday for months. I couldn't afford to hire a full-time recruiter, so I had to do the work myself.
Recruiting is hard work, but as a CEO, it's the highest leverage activity you can do. Just do it.
Obsessed people usually beat talented ones. Hard work & focus > innate smarts.
Obsession + talent can’t be beat. This is true for founders, employees, investors, and others. When you find this rare combination, back it.
Jai is one of the first people I got to know while exploring the defense / national security space. He’s an incredible investor, partner, thinker, and builder. I can’t wait to see what he’s going to do next.
This is not how I expected news to get out, but yes: I am shutting down Countdown.
We've delivered strong performance, but I believe the future of this space favors larger firms than mine. I don't know what the future holds for me yet, but I look forward to sharing once ready.
Since releasing
@Pillar_App
last month we've signed up thousands of borrowers across 36 states.
Still a long way to go towards helping 45M Americans get out of student loan debt faster and save
Two tactics worked wonders for us.
A) have your investors reach out (see below)
B) give three options for comp (high equity, low salary; low equity, high salary; mid equity mid salary). People love having a choice
9/ DAOs infrastructure matures
Though DAOs increased wildly in 2021 due to projects like
@ConstitutionDAO
, 2022 will be another foundation year for the movement. Infra like
@SyndicateDAO
@juiceboxETH
will vastly improve and lead to true mainstream DAO adoption in 2023 or 2024
Spot on. At DoorDash we built a culture and team of strong execution. Good strategy amplified our efforts, but we became
#1
because of day in day our execution
Because it is easier to add strategic discipline to a team that's excellent at executing than to add execution discipline later on.
How a new team executes sets its early culture a lot more than how (or if) it strategizes.
And that early culture is very hard to undo later.
Why should $ZM drop on FB Messenger Rooms announcement? Enterprise isn't using FB to meet. If successful, it may pull free users off Zoom, which reduces their costs. Will help, not hurt them.
3. AUTOMATE YOUR PIPELINE
People need to hear from you more than once. Use a tool like
@Resource_io
to find emails and send drip campaigns. I sent four emails to each candidate (one email every three days) reiterating the pitch with slightly different messaging each time
@rsg
The double standard her office applies to tech vs other categories like potential Cigna/Humana deal is also damaging. The sectors with real problems can consolidate and get worse for consumers, while minor tech M&A that'll lead to more innovation gets blocked.
🔥 Q2 earnings from DoorDash
- $1.24B revenue; 83% y/y growth
- 345M orders; 2B total orders delivered
- Increased full year GMV outlook to $39-40.5B
- Adj EBITDA profit of $113M
Long $DASH
At DoorDash, one of our core values was “AND, not OR”. We strive for both growth and profitability - not one at the expense of the other. It’s hard, but important, to operate that way.
3/ First, a common hurdle is that ppl tend to think of profitability and growth as a trade-off. You increase one by reducing the other. I.e. cutting marketing budgets or headcount, increasing pricing, etc. Though this is true, it's not the most strategic way of approaching it.
DoorDash announced Q1 earnings yesterday and had a strong quarter. Rev up to $1.5B + record deliveries + raised FY outlook.
One thing was new in the investor letter - a section called "Investment Approach". It's filled with insights that makes me ask... is $DASH the next $AMZN?
It's been an incredible day in Boston discussing the importance & future of defense VC for national security with Mike Brown, Edlyn Levine,
@bznotes
&
@jmatheson
. Thanks to
@HarvardHBS
&
@MITSloan
Tech & National Security conference for having us!
@jonbma
Teams/Slack require consistent, team-wide communication. There are built in network effects. Once you use one, it's hard to switch to another. Zoom can be used intermittently. Each individual can choose to use it independently of the rest of the team.
2/ AI & Machine Learning is used in everything from missile defense to predictive aircraft maintenance. Startups like
@VannevarLabs
,
@modern_ai
,
@primer_ai
,
@DiveplaneAI
, &
@RebellionDef
are leading the way to add more AI capabilities throughout the national security sector.
This also has a large impact on employees. It makes 0 sense to join a late stage co where the equity may go down 30%+ in the next round even if they execute well.
Next 12 months will be a great time for talent to go early stage where upside is still high.
2. If you're a well-capitalized growth stage co that raised in the last 2 yrs, it makes 0 sense to raise now at these valuations. Similarly, if you are a growth firm, it makes 0 sense to invest now until you know how valuations normalize. Both sides are waiting each other out.
Taking in small, <$10k angel checks is very common and most founders I know who have raised recently have done it (including me!)
Here's a quick guide for how to structure a party round while not destroying your entire cap table
1/
In consumer fintech, every innovation eventually becomes the industry status quo. Defensible innovation is near impossible (eg Robinhood free trading, Chime get paid early)
Three offers out right now to some of the top talent I've ever met in NYC
Want to work with the best early-stage team in town?
@Pillar_App
is hiring across product, design, marketing, and engineering
DM me!
Prediction: today millions of Americans are snowbirds. They leave cold places in the winter to go to warmer climates.
In 20 years, the opposite will be true. Millions will flee hot climates in the summer to live in cooler areas instead.
The heat wave affecting nearly 115 million people is so severe and long-lasting that it constitutes a deadly threat in many areas, particularly across the Southwest and portions of the West.