Jonas (Raw Fury guy) @jantonsson2 Twitter profile

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Jonas (Raw Fury guy)

2 months

Founded Raw Fury - a 10 y/o “generalist” publisher and we’re doing pretty okay. Have an hour or so to be social on the internet. So… AMA?

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Jonas (Raw Fury guy)

@jantonsson2

3 months

Founded Raw Fury. Indie publishing isn’t fucked. AMA (for 90 minutes or so…)

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Jonas (Raw Fury guy)

@jantonsson2

8 months

Met @Pilestedt at a lovely hangout with beers. It’s funny that honesty, transparency and kindness are things that we share as believes - and that it’s not common sense here. Is it the Nordic weather that creates these beliefs? Also, this may have been written by @Pilestedt

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Jonas (Raw Fury guy)

@jantonsson2

1 year

TLDR; We've sold 150.000 copies of Friends Vs Friends in 5 days! I have some words... A thread (1/17)

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Jonas (Raw Fury guy)

@jantonsson2

9 months

A reminder into the void… or whatever we are calling this platform these days. @RawFury is still actively looking for, signing and funding 2024-2026 titles. Please get in touch if you are making something cool that you think might be a good fit.

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Jonas (Raw Fury guy)

@jantonsson2

3 months

Indie publishing isn’t fucked. That’s the tweet.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

Founded Raw Fury. Bored on a Friday. AMA?

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Jonas (Raw Fury guy)

@jantonsson2

7 months

We just signed 4 new titles within a span of a week. There are still publishers (like us) out there that are actively looking, finding and funding amazing games.

Johan // dead tired

@jtoresson

7 months

I think I broke a @RawFury record this week. 4 games signed in 5 days. Obv can't tag the devs here, but goddamn people make some cool ass things and I'm blessed to be able to help out a bit.

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Jonas (Raw Fury guy)

@jantonsson2

14 days

Founded Raw Fury @RawFury a thousand years ago. A rare moment where I have a couple of hours to myself on a Friday night. So I guess it is time for AMA?

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Jonas (Raw Fury guy)

@jantonsson2

3 months

A bunch of new followers found this hermit. Happy to continue the “founded Raw Fury - indie games aren’t fucked” AMA if there is interest.

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Jonas (Raw Fury guy)

@jantonsson2

7 months

It is very biased - I mean how could it not be, from the guy that founded Raw Fury. But I think developers should be looking at consistency, when looking at publishers. Consistent good results. That’s Raw Fury. After a decade (soon) of operating. We know what we are doing.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

For this year, our average Steam Rating is well above 90%. We have had five (5) insane launches and seven (7) successful launches in a row. We are one of the best indie publishers in the world. And it is still hard.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Raw Fury is killing it right now! Because of our people and our amazing developers, we have been able to repeatedly knock it out of the park this year - of all years. I promise I’ll follow this up with some numbers in the coming weeks.

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Jonas (Raw Fury guy)

@jantonsson2

2 months

@jadel4w For me personally , all the best pitches are heavy on the “show” and light on the “tell”. A solid build. Or a video play through with dev VO. Which also works super well in a live setting. Start with that then tell me the rest 😊

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Jonas (Raw Fury guy)

@jantonsson2

3 months

@danahern96 Two things. Art is as human as it gets. No AI. No algorithm is going to replace the touch of some people being exceptional and making art and some people being exceptional at recognizing its value. Second point. Don’t do it to become rich. Do it because you have something to say.

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Jonas (Raw Fury guy)

@jantonsson2

5 months

AMA. I founded Raw Fury and I am bored on a Thursday night (Swedish National day but I’m not Swedish)

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Jonas (Raw Fury guy)

@jantonsson2

6 months

Please, for the love of everything. Can we all stop referring to games as products. Games are full of life and art and creativity. Products are stale and dead. (Connotations of the words).

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Jonas (Raw Fury guy)

@jantonsson2

6 months

We have a game coming soon. @SkaldRpg - I am sure it will be a sleeper hit because the game is fucking amazing.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

Founder of Raw Fury. Couple of hours to spare on a Friday. Time for another random AMA?

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Jonas (Raw Fury guy)

@jantonsson2

5 months

It stirs a mix of emotions - seeing the words I penned to paper over a decade ago - used as an intro to this article. Thank you for the kind words @eurogamer . They are deeply appreciated.

Eurogamer

@eurogamer

5 months

"Games are art. Treat people like people. Happiness before profit." The double-act of @RawFury and Kingdom shines like a lighthouse across an industry floundering at sea

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Jonas (Raw Fury guy)

@jantonsson2

1 year

The median average of revenue on Steam is $1.400 ar this point. Let’s please stop pretending that we live in a reality where anyone can make a game, get rich and be happy. Because reality is way harsher.

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Welcoming people to @RawFury FuryCon 2024 looks like this?

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Jonas (Raw Fury guy)

@jantonsson2

5 months

Founder of Raw Fury. A bit bored on a Thursday night. AMA?

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Jonas (Raw Fury guy)

@jantonsson2

10 months

Happy birthday @RawFury ! 9 years old, acting your age with loads of smiles and shenanigans.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

The “indie game I am making plus 3 of the inspirations” trend is saving my digital life right now. Thank you ❤️

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Jonas (Raw Fury guy)

@jantonsson2

1 year

If you are making a game you would like to see come out before the end of the year, and would love some help (or just some feedback), please show me 😊 #gamedev #indiedev #indiegame

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Another one with @RawFury that soars into 100s of thousands of wishlists. Guess the game 😊

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Today we are gathering everyone from @RawFury and Fury Studios plus guests for FuryCon. We are all in Stockholm. Magic. That is how it feels.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Yeah, Unity stumbled badly and I want to make it clear that we support our developers who are making, or have made games in Unity. We are searching for answers and asking more questions. Such a bad move towards those who built your very foundation.

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Jonas (Raw Fury guy)

@jantonsson2

3 months

@superfunc Best question yet! There is limited correlation between bigger budgets and big successes when it comes to indie. If they type of game, the team you have (or just you) and the art you are making have the magic and it “only” needs 50-200k usd to get made then that doesn’t have

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Jonas (Raw Fury guy)

@jantonsson2

3 months

The news about Humble Games is just terrible. A loss.

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Jonas (Raw Fury guy)

@jantonsson2

5 months

Pretty proud of the fact that @RawFury is the most consistent publisher in the world.

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Jonas (Raw Fury guy)

@jantonsson2

3 months

Working on something that will change everything. Vague energy at a horrible level but I had to.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Done with Gamescom. Fantastic to see everyone. Nothing but love, hugs, smiles and amazing conversations. Excellent meetings. But now - as with every time - I am struck with melancholy over missed meetings or friends that I missed. All in all it was amazing.

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Well… some still do. @RawFury tries to keep it well under a month, going from Yes to a signed contract. I’d say this still holds true (with very rare exceptions). We also try to be quick with a No and never ghost… but we faltered there for a while but we are def getting better.

Rami Ismail / رامي

@tha_rami

9 months

This is absolutely false, no publisher goes this fast nowadays (Pete is correct, but I'd wager he's still being optimistic. Count 3-9 months for most at this point. Expect to be suddenly dropped or ghosted somewhere between 3-6 months in. Keep. Pitching. Until. Signatures.)

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Jonas (Raw Fury guy)

@jantonsson2

10 days

Just a quick and simple congratulations to @nomadastudiobcn and @devolverdigital on the release of the magical NEVA and while I am at it, also congratulations on the amazing year you have had @HoodedHorseInc We need some positivity, light and beauty. Thank you for providing it.

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Jonas (Raw Fury guy)

@jantonsson2

3 months

Founded Raw Fury. Have a couple of hours to kill while watching the world tilt even further on its side. AMA.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

This is my favourite Friends Vs Friends review, to date. The poetic elegance and depth just... get me in the feels. Beautiful and hilarious :)

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Jonas (Raw Fury guy)

@jantonsson2

8 months

This. Listen to this. Please. It’s more important than you think it is… even if you already think it might be important.

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Jonas (Raw Fury guy)

@jantonsson2

28 days

Dome Keeper ( @DomeKeeper ) was launched 2 years ago. This beautiful marvel of a game, made by the awesome @Bippinbits is truly special and keeps getting better and more spectacular! Here is to the next million(+) players that will join us on the journey in the coming year(s)!

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Jonas (Raw Fury guy)

@jantonsson2

9 months

I have operated on a principle for a good while now, which basically centers around proving or showing that you can be a nice and decent human and STILL be very successful at building and operating businesses. We need to normalize that.

.chantal//RYAN

@thoughtrise

9 months

i mean, i’m an exec at my company - i’m the CEO. but i’m also not an asshole, and that’s a key difference! we’ve made “being an asshole” something we admire of envy and it’s fucked up

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Jonas (Raw Fury guy)

@jantonsson2

3 months

@mentalhealthga2 Mike has a great point. Sustainability. I built Raw Fury on fair terms and a template contract that is still in play 10 years in. Why? Because it allowed me and us to create a sustainable business that wasn’t reliant on hockey sticks while making sure we could support our

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Jonas (Raw Fury guy)

@jantonsson2

6 months

There is nothing else like this. Just look at it!

Knights in Tight Spaces 🔜EGX - MCM

@KITSpacesGame

6 months

We're in an upcoming issue of Edge! Look at those colours in print 😍 Thank you @edgeonline for the feature! ⚔️

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Jonas (Raw Fury guy)

@jantonsson2

9 months

There are lights in the dark. Companies that are doing okay/well. That decided to take actions to protect their people. That are still operating according to their principles. I understand that it doesn’t alleviate the pain. But these are tiny candles in the dark cave.

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Jonas (Raw Fury guy)

@jantonsson2

5 months

Skald ( @SkaldRpg ) is such an amazing Indie Dark Horse (tm) and doing incredible things. You need to pick it up and play, if you haven’t already.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

How did LinkedIn turn into the business version of internet purgatory?

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Jonas (Raw Fury guy)

@jantonsson2

6 months

@wongcito Having to explain over and over and over again that our industry is an actual People industry, where there are always a ton of of subjective decisions and that sometimes shit happens that nobody on earth could have predicted.

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Jonas (Raw Fury guy)

@jantonsson2

8 months

Wasn’t going to GDC. Then had to go because of “secret reasons” (meetings that couldn’t be scheduled to others). That was on Monday. Told almost none I was going. My calendar is already full 🤷‍♂️

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Jonas (Raw Fury guy)

@jantonsson2

2 months

Saturday. Founded Raw Fury. We are doing okay and I am in a taxi. Maybe more AMA?

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Quoting myself, which obviously is bad form (shame shame). But, given the regular anti-publisher rhetoric out there (here?) it is perhaps a point of public interest that we do this almost every time. And more than 3/4 of @RawFury games are profitable for the developers.

Jonas (Raw Fury guy)

@jantonsson2

9 months

Another one with @RawFury that soars into 100s of thousands of wishlists. Guess the game 😊

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Rare outing for me as an actual participant in an event. Happy to go back home to do this one.

Academy of Interactive Arts & Sciences

@Official_AIAS

1 year

We're excited to have leaders from Netflix Games, @embracergroup , @RawFury , and more added to our #DICEReykjavik programming! Join our leaders and your fellow industry peers in this conference favorite event on Sept. 25-27. Learn more:

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Nope. Not accepting that killing innocents by the thousands is somehow “our war”… like it is a good thing. Just. Nope.

Mario Nawfal

@MarioNawfal

1 year

🚨NETANYAHU TO THE WEST: "OUR WAR IS YOUR WAR"

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Jonas (Raw Fury guy)

@jantonsson2

9 months

If you want a little insight into Publishing games and how the proverbial sausage is made, from that perspective, then read through this thread. Incidentally Raw Fury was a slight twist on scenario 1, outlined by callum. In short - publishing is hard. Doing it properly is beyond.

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Jonas (Raw Fury guy)

@jantonsson2

5 months

So many amazing games being shown, teased and introduced this weekend! So many amazing indie games.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

What is a game that encompasses the word “nostalgia” for you - shared in a screenshot. I’ll start.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

We need a strong guard in games for the artistry and creativity. Otherwise we will end up like music and movies. Nice but without a soul.

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Jonas (Raw Fury guy)

@jantonsson2

3 months

@JDeePixels This is indeed a “it depends” question 😊 I would say we are very comfortable within 500k usd and pretty comfortable between 500-2m usd. But it all depends on the game.

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Jonas (Raw Fury guy)

@jantonsson2

10 months

What a year. Amazing games. Industry in turmoil. World in turmoil. Art - irrelevant to the medium - has never been more important. Thankfully, because of the beat people and incredible developers, Raw Fury saw its best year ever. I truly hope we will be able to bring light.

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Jonas (Raw Fury guy)

@jantonsson2

8 months

Feeling nothing short of giddy and excitement for our 2024 and 2025 lineup and counting the days to each and every reveal. When you all see what’s cookin’ ….

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Being in the shadows is underrated. It is okay to be more than a bit introverted and socially awkward. To feel like “mingling” is a social cocktail that tastes like vinegar. You can still pull off magic and miracles. I’m telling you 😉

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Jonas (Raw Fury guy)

@jantonsson2

5 months

A 100% this. Please give the publishers love too, that bring amazing games forward on a regular basis (I am obviously biased) BUT please remember that rarely we are the developers and creators. Those should get the love. We at @RawFury try to make sure that is in the forefront

Dora

@partyinpangolin

5 months

As a lot of indie games are being debuted today by publishers, please keep in mind is that the publisher is NOT the developer of the game you're excited about. I hate seeing "omg (publisher) is amazing" and not mentioning the devs. Please follow and share the creators as well!

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Jonas (Raw Fury guy)

@jantonsson2

3 months

@timgarbos Mike speaks for himself and what he sees. I soeak for myself and what Raw Fury sees. Are there changes and challenges? Yes. Is there a need to adapt and adjust? Yup. But I believe that the promise and power of games lies within the independent part. And we aren’t fucked.

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Jonas (Raw Fury guy)

@jantonsson2

3 months

@ClaudiaTheDev We (Raw Fury) don’t operate like this. Neither do some of our peers. Some others do. But there is variety and flavour. The largest hurdle is the sheer number of developers and games being made currently. It isn’t fair but it does decrease the likelihood of finding funding.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

Remember when I tried to edit our Wikipedia page, so it would reflect reality, and got rejected as I wasn’t a credible source for the @RawFury page…

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Some days are hard. And that’s okay. That is all. That’s the tweet.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

I want to openly applaud @tha_rami and his messaging over the last few weeks. He has lent an unwavering, strong, human voice to what is going on in the world. He has done so with compassion and without compromise or fear. We should all feel free and strong enough to do the same.

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Jonas (Raw Fury guy)

@jantonsson2

10 months

Curious about the “hit rate” of publishers overall (of all games published, how many are profitable). Have some numbers but they are unconfirmed. This is probably one of the biggest secrets in the industry. Ours is close to 80%.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Raise your hand if you think Unity played the absolute “worst case scenario” card on purpose, to be able to walk it back to the actual Thing They Want (tm) with a “oh they listened” stamp of (semi) approval?

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Jonas (Raw Fury guy)

@jantonsson2

2 months

Friday night. Founded Raw Fury. Have an hour before lights out. AMA?

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Jonas (Raw Fury guy)

@jantonsson2

9 months

Every year from inception @RawFury has made a conscious choice about meeting developers closer to where they reside - especially developers that live in parts of the world that might be either geologically or financially removed from centers like San Francisco and Cologne.

Johan // dead tired

@jtoresson

9 months

This highlights the ever acute need for devrel and scouts to get out there and go to where we normally don't. If you haven't been off the "circuit" more than once in a year and complain about the lack of new voices... You're very much part of the problem.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

But with Friends Vs Friends they simply knocked it out of the park. Resulting in the fastest-selling game on Steam that we’ve had since inception (150.000 units, when this is written). But why this post, though? (13/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Aaaand if you want to read this as a full One Go Blog Post, you can just click here :) (17/17)

Up we go

Hey… It’s been a minute. Mostly because we’ve been busy with all sorts of things. Like growing up, growing in general, taking on more games, trying to manage more skills, broadening our abilities and...

rawfury.com

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Perfection is Death A perfect state is a state of completeness. Of stillness. Everything is done, and it cannot be altered, moved, or changed. In this regard, perfection is a state of death because the opposite – life – is dynamic, ever-changing, moving, and flowing. (4/17)

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Jonas (Raw Fury guy)

@jantonsson2

6 months

Who will be at Reboot next week?

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Jonas (Raw Fury guy)

@jantonsson2

1 year

To keep fighting the good fight instead of resting on those proverbial laurels. Or maybe just because I felt like bragging a bit 😊 Jonas, CEO (16/17)

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Jonas (Raw Fury guy)

@jantonsson2

6 months

@docsquiddy I’m old and my genres of choice are fading. I still want to sign and release a game that has a story that makes you cry at the end. A game that you weren’t the same person going in, as the one that comes out.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

If I could bring anyone to a panel to talk about useful game industry stuff… who would be the people, what is the topic and where are we talking. Not an entirely theoretical question.

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Jonas (Raw Fury guy)

@jantonsson2

6 months

Where do games go from here? How do we try to make things better?

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Hey… It’s been a minute. Mostly because we’ve been busy with all sorts of things. Like growing up, growing in general, taking on more games, trying to manage more skills, broadening our abilities and understanding, and so on and so forth. So, a lot… (2/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Well… maybe it is a reminder to ourselves that taking chances and reinventing yourself is worth it if you keep at it, plan for it, and try to tackle things with a positive attitude and a positive heart. (14/17)

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Jonas (Raw Fury guy)

@jantonsson2

5 months

You. Do. Not. Want. To. Miss. This. (Or your heart will crumble. Literally)

High North Studios

@SkaldRpg

5 months

⚔️SKALD⚔️ IS ⚔️OUT!⚔️ Skald: Against the Black Priory" is now out on Steam and GOG! Links below!

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@jantonsson2

3 months

@zette16 Power washer. For both questions.

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Jonas (Raw Fury guy)

@jantonsson2

29 days

Words have power. Calling a game a product commoditizes it and takes away the art and the magic. What is left is a husk and something you try to “monetize” instead of actually caring about what people will experience… and the value derived from that.

Very AFK

@Cromwelp

29 days

It is really weird to me when anyone outside of the sales pipeline in video games refers to a game as a “product”

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Jonas (Raw Fury guy)

@jantonsson2

6 months

@BloodyGoodRev Let go of your love of “the mechanics “ and make something that truly moves people. Go to shows. See how they react.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Okay! I’m back. Founder of Raw Fury. #gamedev #indiegame #IndieGameDev #indiegames #screenshotsaturday Show me some games ❤️

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Yup! I really want to go “ohh NICE” a lot while in Germany 😊

Johan // dead tired

@jtoresson

1 year

Hey, folks! Who's coming to gamescom and has some neat projects they want us to check out? Drop a tweet with a video or URL below me and @jantonsson2 will go ooh NICE a lot!

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Jonas (Raw Fury guy)

@jantonsson2

1 year

And then there's Friends Vs Friends. A purely multiplayer title, which was completely new to us. But we knew the developers well and what they were capable of. They are amazing and talented people who also made The Longest Road on Earth (an absolute gem of a game). (12/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

But with constantly working on improving and forging even stronger ties with our developers, we’ve seen back-to-back releases of some of the strongest launches we’ve seen in our eight years of being a thing. (10/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

But why am I grabbing the mic now? Well, because times are exciting. And strange. And up and down. And exciting! And it's worth talking about. Because sharing openly is caring openly. And as we grow and learn, it’s important to us to help others that are on their own path. (3/17)

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Jonas (Raw Fury guy)

@jantonsson2

6 months

@Alexformosoc Honestly… story rich games. We are losing those as an industry and this is a shame.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Cassette Beasts, for us, was an outlier. A genre we hadn’t touched on before. An audience we had to learn. But with a brilliant team and loads of dedication, it is the highest-rated game we have released on Steam and the fastest-selling Raw Fury game on Nintendo Switch! (11/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

This also holds true for any company on its journey. There is no perfect state, and either you are progressing or regressing. You’re on the road to becoming stale and irrelevant, or you are on the road to reinvention and rebirth. (5/17)

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14

Jonas (Raw Fury guy)

@jantonsson2

1 year

We’ve tried to keep true to our own goal – of being a positive force in the industry and a catalyst for good. All while taking on new types of games and teams that weren’t maybe “classic” Raw Fury types. (7/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Maybe to underline that this is a constant in this industry – things are always moving, and it is worth the ride to try to move with'em. Perhaps I’m writing to inspire both developers and other publishers that it's more than okay to keep taking risks and try novel things. (15/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

@AeornFlippout @tha_rami Just coming at this from the publishing side. Perhaps it was a white lie but were the two games slotted for a similar future release window? Where they in a same or similar genre? Because differences in these - for example - can easily lead to those two different answers.

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Jonas (Raw Fury guy)

@jantonsson2

3 months

@Wishtap_ Not thinking about sustainability. Counting on finding the Hockey Stick game and taking a Fire and Forget approach to things, forgetting that there are humans behind every game.

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Jonas (Raw Fury guy)

@jantonsson2

1 year

We might have a release window opening in Q4 this year, so if you are making something neat, that might need some support, I’d love to take a look. Friends vs Friends, Dome Keeper, Kingdom, Cassette Beasts, Kathy Rain, Townscaper, Bad North, and a bunch more show what we love.

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4

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Jonas (Raw Fury guy)

@jantonsson2

1 year

This is a constant struggle – and one that requires proactiveness if you want to be on the side of progress rather than regressing. Raw Fury has spent its fair amount of time on this precarious road, with all the proper twists and turns. Trying to navigate as best we can. (6/17)

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Jonas (Raw Fury guy)

@jantonsson2

1 year

Steam is brutal. All platforms now are brutal. Don’t loom at the “overnight” hyped successes. Look at the overall data and make very sober decisions. Still go for it - just be aware of what you are going for.

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12

Jonas (Raw Fury guy)

@jantonsson2

6 months

@jadel4w Started out by founding and running a dev for a decade. Saw a lot of shitty contracts. Signed some. Found myself in a position to make a difference and change things fundamentally. Small devs and indies are the guardians of art and innovation. This is my contribution to it.

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