Matthias Bohlen Profile Banner
Matthias Bohlen Profile
Matthias Bohlen

@bohlenlabs

2,494
Followers
666
Following
1,480
Media
23,302
Statuses

SW-engineer. Makes marketing apps for non-marketers: (lets you find new customers) and (lets you create a marketing habit).

🟨⬜️⬜️⬜️⬜️ $1k/m
Joined October 2020
Don't wanna be here? Send us removal request.
@bohlenlabs
Matthias Bohlen
11 months
👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick!
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@bohlenlabs
Matthias Bohlen
1 year
My new product, @customerping , is beginning to work. The AI will listen to online audiences and send you a ping when people discuss the problems that your business could solve. Here are the pings on my phone when I apply the AI to find customers for itself: 🔥 #buildinpublic
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@bohlenlabs
Matthias Bohlen
11 months
If you own a SaaS, think about this ( @CustomerPing recommended this piece to me, today):
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@bohlenlabs
Matthias Bohlen
2 years
Today I realized that there are two very different attitudes for makers here on Twitter: - @dagorenouf never talks about his product - @levelsio always talks about his products What is better?
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@bohlenlabs
Matthias Bohlen
2 years
🔥 Solopreneurs, let me do some marketing for YOUR product! 👀 Post a link to your product below, and I will make a video about it on my YouTube channel. 🎥 The video will show exactly how I'd create a marketing model for your business.
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@bohlenlabs
Matthias Bohlen
2 years
As a builder, I was reluctant of doing marketing. Then, I discovered it is storytelling, not advertising. Now, I like it and do it. And I even created a SaaS to help other introverts do it!
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@bohlenlabs
Matthias Bohlen
4 years
What an amazing day: - Sold the first membership at $5/month, today. - Fixed a number of bugs. - Learnt a lot from my users.
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@bohlenlabs
Matthias Bohlen
2 years
Just unfollowed about 500 people. Wow, my Twitter feed looks inspiring again! 😃🔥
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@bohlenlabs
Matthias Bohlen
1 year
After 5 previous startups failed, I made my first $1000 with 2quiet2market this month. Nice! Next step: Make this sustainable. 🤞
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@bohlenlabs
Matthias Bohlen
3 years
Der SaaS owners, I notice a bad new pattern: When I'm logged in to your app, I cannot browse your homepage any more because you redirect to your app, automatically. What if I want to read the landing page again, to learn about features or pricing? I have to delete the cookies!
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@bohlenlabs
Matthias Bohlen
3 years
Since I joined #ship30for30 , my Twitter is exploding. 🔥👀⁉️🙏
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@bohlenlabs
Matthias Bohlen
11 months
Woohoo, I'm only two months into the project, and I already got a fresh new copycat for . I must be doing something right! 😄 👇
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@bohlenlabs
Matthias Bohlen
2 years
I feel SaaSy: 🤗
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@bohlenlabs
Matthias Bohlen
3 years
It's OFFICIAL: I got my 10th monthly paying customer for GetTheAudience, today! What a feeling of validation for me as the founder of a young and growing SaaS! 😀👍 Thank you all so much for your support – it wouldn't have happened without you! 🙏🎉
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@bohlenlabs
Matthias Bohlen
3 years
How can you possibly develop a product alone, in a shed? - no feedback - only from your own, eternal wisdom - hoping to meet what your future customers need You NEED an audience around you to embed yourself in.
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@bohlenlabs
Matthias Bohlen
11 months
@AlexMano12 I look whether I’m able to find an audience who cares about the problem that I want to solve. With a little help from my AI… 😎
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@bohlenlabs
Matthias Bohlen
1 year
Holy smokes, what a difference! I was so envious about @arvidkahl 's well-lit videos that I took an hour today to experiment and figure it out. Here's the comparison: before and after! 😄
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@bohlenlabs
Matthias Bohlen
11 months
Whoa, this tweet went viral! 1 million views and 7000 likes in 23 hours!
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@bohlenlabs
Matthias Bohlen
11 months
👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick!
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@bohlenlabs
Matthias Bohlen
3 years
Interested in developing an audience for your SaaS business, your book, or your podcast? Over the next 30 days, I'm writing 30 Atomic Essays as a part of @dickiebush 's and @nicolascole77 's Ship 30 for 30. Follow my Social Blog on Typeshare 👇🏼
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@bohlenlabs
Matthias Bohlen
4 years
Wow, today is Day #100 of my startup! To celebrate this with y’all, I will fix a bug in public and share the experience in this Twitter thread, here. #buildinpublic rocks! 🧶👇
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@bohlenlabs
Matthias Bohlen
4 years
Developing an audience is the most important, difficult, and totally rewarding thing to do for a founder or indie creator. a /thread/ about #AudienceDevelopment
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@bohlenlabs
Matthias Bohlen
1 year
Me, yesterday: “Okay folks, time to get some traffic to ” Me, today: 🔥👀🔥
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@bohlenlabs
Matthias Bohlen
4 years
Every founder or indie creator has the same problem: - Who is the audience for whom I build? - What is their currently most significant problem? - Can I build something that solves that problem and sell the solution to them?
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@bohlenlabs
Matthias Bohlen
2 years
Making a SaaS is a complicated project. Starting from zero with the next SaaS feels awkward. Today, I'm preparing for the November launch of SaaS #6 . That feels good! #buildinpublic
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@bohlenlabs
Matthias Bohlen
2 years
😀 Introverted founders, creators, and makers: 🔥 Buckle up and prepare for a ride into marketing land! 👉 This new app will help you to market your product, whether you love marketing or not.
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@bohlenlabs
Matthias Bohlen
3 years
@iamvsevolod @jakobgreenfeld Recently, when @robfitz was a guest on my podcast, he gave some fantastic advice on this. Maybe, @IndieHackers now lacks one of those 3 building blocks that he mentioned (see excerpt below). For the full podcast episode, go to
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@bohlenlabs
Matthias Bohlen
3 years
Dear SaaS owners, if you *co-create* a new feature with people *in* your audience, *for* your audience, then... ...the chance that *they buy* will increase a lot!
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@bohlenlabs
Matthias Bohlen
1 year
Wow, I'm now officially at 1700 followers. Thank you all, and be most welcome to my circle! 😄
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@bohlenlabs
Matthias Bohlen
11 months
@pkp_io It was /r/SaaS
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@bohlenlabs
Matthias Bohlen
3 years
My SaaS runs fine now. The value proposition is quite clear. New people sign up for it, and a fraction of them convert to a paid plan. Time to start w/ systematic content marketing now.
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@bohlenlabs
Matthias Bohlen
3 years
January: $10 MRR February: $30 MRR
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@bohlenlabs
Matthias Bohlen
2 years
I realize that many of you, my dear followers, are dev solopreneurs just as I am, And I remember @arvidkahl once wrote you should start to build for your existing audience. So, dear devs, have you got any problems that I can solve by building something for you? 🤔
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@bohlenlabs
Matthias Bohlen
3 years
Wow, today I got past 1000 followers! Welcome to the club, everyone, so happy to meet y’all! 👀😎😀
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@bohlenlabs
Matthias Bohlen
4 years
Try to “get” an audience before you get an audience. - Find out what’s important for them. - Find out who is important among them. - Find out when is the best time to join the conversation. Then: Engage.
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@bohlenlabs
Matthias Bohlen
2 years
My small TV studio! I finally got everything sorted. Streaming with a sustained 10 Mbps, super image and sound quality on a small space.
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@bohlenlabs
Matthias Bohlen
1 year
went live today. It scans the internet and pings you when people talk about the problem you solve. You can sign up and create your own customer radar station at Next up: I'll make a landing page for it. #buildinpublic
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@bohlenlabs
Matthias Bohlen
3 years
Today, I was slowed down in my writing. I had to learn that for my "building a new startup in public" diary, the Atomic Essay is not the best choice when used in isolation. Read what formats I'll use instead! #buildinpublic #ship30for30
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@bohlenlabs
Matthias Bohlen
2 years
Today, I learned that there is a thing called "social self-esteem". It means: What do you think of yourself as soon as somebody else is present? I think of myself pretty high ... until someone else is there! Entrepreneurs need high social self-esteem, so let's figure this out!
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@bohlenlabs
Matthias Bohlen
3 years
The best cure against impostor syndrome? Have a look at what you achieved... ⏲️ last week 📅 last month 🎂 last year Ask yourself: "Holy smokes, would you have thought that you could achieve all this in such a short time?! 🤯"
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@bohlenlabs
Matthias Bohlen
2 years
@PrasoonPratham When learning CSS, I struggled with: 1) specificity 2) flex having 2 axises 3) realizing that everything has a width but not everything has a height. Things became a lot easier when I understood these three points.
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@bohlenlabs
Matthias Bohlen
3 years
My SaaS, GetTheAudience, is almost a year old. On October 25th is the 1-year anniversary. To celebrate this, I start a giveaway: 👇
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@bohlenlabs
Matthias Bohlen
10 months
Yeah yeah yeah, @CustomerPing got the first customer today, with a monthly subscription! Folks, I am newly born SaaS owner and sooo excited about it! 😄🚀 #buildinpublic Here's to the business success of my dear users!
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@bohlenlabs
Matthias Bohlen
3 years
@CarlaNotarobot Did that give you a new Vue on things?
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@bohlenlabs
Matthias Bohlen
1 year
@dhh Well, okay, it’s a choice where you want to spend your time. Chasing type errors is not the way I want it. Does Turbo 8 still provide typings, at least?
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@bohlenlabs
Matthias Bohlen
2 years
A software with simple, paint-by-numbers marketing playbooks. Helps you design your own marketing systems and run them every week. Made for people who don’t *want* to do marketing but feel they *must*. Sign up for a free trial here: 👇
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@bohlenlabs
Matthias Bohlen
1 year
Up. And. To. The. Right. #buildinpublic
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@bohlenlabs
Matthias Bohlen
2 years
I just scheduled tweets for an entire week, within 25 minutes. Tools used: - @llamalifeco - @threadstartio Good stuff! 🔥👍
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@bohlenlabs
Matthias Bohlen
2 years
Mental model for marketing: 🔸 Products have features. 🔸 Features have benefits. 🔸 Benefits occur in positive, transformational stories. 🔸 Stories can be told to your customers and users. And BOOM: You're doing marketing! Now, wasn't that easy?
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@bohlenlabs
Matthias Bohlen
1 year
Yesterday, over 400 people visited the empty landing page of @CustomerPing . 😀🔥 I must release it, as soon as possible. #buildinpublic
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@bohlenlabs
Matthias Bohlen
2 years
Something has changed. 😎 It must have something to do with the fact that I attended @dagorenouf 's Twitter course! The numbers speak about just one tweet that I made yesterday. Just one! 🤯🧨🚀
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@bohlenlabs
Matthias Bohlen
1 year
Wow, this post went almost viral! Welcome to 100 new followers since yesterday! 👀🔥😄
@bohlenlabs
Matthias Bohlen
1 year
My new product, @customerping , is beginning to work. The AI will listen to online audiences and send you a ping when people discuss the problems that your business could solve. Here are the pings on my phone when I apply the AI to find customers for itself: 🔥 #buildinpublic
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@bohlenlabs
Matthias Bohlen
3 years
Running two projects at the same time: • for growing paid newsletters • for general audience building #buildinginpublic
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@bohlenlabs
Matthias Bohlen
4 years
Finally, I give in: I hereby admit that building a SaaS product takes months! 😳😀
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@bohlenlabs
Matthias Bohlen
1 year
Good. My marketing seems to be working. #buildinpublic
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@bohlenlabs
Matthias Bohlen
1 year
Haha, my monitor put on a 🎩. 😀
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@bohlenlabs
Matthias Bohlen
2 years
Nice! My fellow solopreneurs, you are such amazing folks! 😄
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@bohlenlabs
Matthias Bohlen
3 years
I am thinking about publishing a short video course called “The Audience Development Game for Entrepreneurs”. - Finding out whom you want to serve - Where/how to find those people - Finding out what they care about - Reaching out to them Ask for more topics, please!
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@bohlenlabs
Matthias Bohlen
2 years
Oops, I'm getting "a little help from my friends". 😄 So happy that suddenly hundreds of people appear on the 2Quiet2Market website and blog. Compare this week with the 3 weeks before: 👀🔥 Thanks to @dagorenouf and Lisa on @IndieHackers ! 🙏
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@bohlenlabs
Matthias Bohlen
11 months
@ayushtweetshere Except… let me think about that: For a dating app, 4 months would be good, right? You solve the customer’s problem in 4 months, then they churn, in pairs! 🤣
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@bohlenlabs
Matthias Bohlen
3 years
I need a little help from my audience here: 👋 What is the correct English name for little mythical creatures that help you get your work done? Something like gremlins or gnomes that do good instead of harm. In German this would be a “Heinzelmännchen” 😀
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@bohlenlabs
Matthias Bohlen
11 months
Today, something great happened: • Normally, I post something positive about my progress. • Today, I posted something that didn't work (my user onboarding), and... • BOOM: so many people showed up to help me solve this. Yay, #buildinpublic rocks!
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@bohlenlabs
Matthias Bohlen
1 year
My wife had a cool birthday present for me today: An Adasion monocular telescope with a small tripod and a camera adapter for smartphones. Of course, I couldn't wait to make this small video about the birds in our garden, from a safe distance:
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@bohlenlabs
Matthias Bohlen
4 years
Please name products that were deliberately made for the creator economy! Reply to this tweet, please!
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@bohlenlabs
Matthias Bohlen
4 years
Wooo, the first person signed up for a Basic monthly plan, a free trial! They live 1000s of miles away — I love the feeling of connectedness across the world.
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@bohlenlabs
Matthias Bohlen
1 year
Me posting to Hacker News, and then…
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@bohlenlabs
Matthias Bohlen
2 years
Think outside the box when it comes to positioning your product. Don't be afraid to challenge the norms and showcase your unique perspective and value proposition.
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@bohlenlabs
Matthias Bohlen
4 years
The "Jobs to be done" framework is an excellent way to think about your audience and what they are trying to achieve. If you know the jobs, you can define what job your product or service needs to do for them.
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@bohlenlabs
Matthias Bohlen
1 year
My new product, @CustomerPing , is beginning to work. The AI will listen to online audiences and send you a ping when people discuss the problems that your business could solve. This will be exciting! #buildinpublic
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@bohlenlabs
Matthias Bohlen
2 years
If you’re struggling to get your shit together, buy a bigger screen.
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@bohlenlabs
Matthias Bohlen
2 years
Doing my first steps using @ash_lmb 's Visual Growth course. Recommended! #drawinpublic
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@bohlenlabs
Matthias Bohlen
3 years
It's @arvidkahl whose audience has the most beautiful "activity by hour of day" graph in GtA that I've ever seen.
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@bohlenlabs
Matthias Bohlen
4 years
It seems I started too many things at once. 😬
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@bohlenlabs
Matthias Bohlen
4 years
Stats at the end of day #96 , building GTA #buildInPublic : - 57 users on GTA, 2 paying, 8 trialing, 2 cancelled - 116 audiences - 119819 (+5243) tweets imported - 89591 (+4539) tweeps imported - 440 (+5) twitter followers
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@bohlenlabs
Matthias Bohlen
3 years
@EmmaBostian Recently heard this from a writer: “Creativity works like a tap: You open it, and the stale water comes out, followed by the fresh water that you want. There is no shortcut to get the fresh water immediately.”
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@bohlenlabs
Matthias Bohlen
4 years
Folks, if you use my SaaS... - please don't cancel so fast - take your full 14 days of trial - ask me first, I'm always happy to help you out - sometimes I can even fix things in less than a week, if necessary!
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@bohlenlabs
Matthias Bohlen
2 years
I’m building my next startup @twolveIt as a classic website instead of a single page app. No React, no NextJS. Feels refreshingly simple. I use Express and Mustache this time. #buildinpublic
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@bohlenlabs
Matthias Bohlen
3 years
An idea that did not work for me as an entrepreneur: - build one week - do marketing the next week - build one week - do m... My brain doesn't work like this. It oscillates much more quickly. I need to use my energies differently.
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@bohlenlabs
Matthias Bohlen
2 years
I love the @caddyserver web server. So easy to use as a reverse proxy during development!
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@bohlenlabs
Matthias Bohlen
4 years
Understanding a new audience is like visiting a party. - What are these people talking about? - Who are the greatest people to spend the party with? - With whom do you want to talk deepert, after the first party? Use GetTheAudience to find out.
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@bohlenlabs
Matthias Bohlen
3 years
My favourite Twitter threads about... 🦻Audience Development 👨‍💻Software engineering 🧬and life in general 👇
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@bohlenlabs
Matthias Bohlen
4 years
This causes mixed feelings: A) my first ever customer paid their second monthly SaaS fee, today, so grateful! 😀👋 B) a trial customer cancelled today, too! 😥😭😬
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@bohlenlabs
Matthias Bohlen
4 years
Whom did you see develop their audience on Twitter, effectively? Tag them in your replies, please! I always like to learn from great achievers.
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@bohlenlabs
Matthias Bohlen
4 years
@arvidkahl Nope. Wordpress is a total mess of too much code.
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@bohlenlabs
Matthias Bohlen
2 years
Here are 5 mistakes I made as a solopreneur, before I decided to take marketing seriously. Please avoid these: 👇
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@bohlenlabs
Matthias Bohlen
3 years
When Covid hit, it was the perfect spark for me to start building. It all began with @arvidkahl 's "Zero to sold" that came out in June 2020. At the end of October 2020, I started building GetTheAudience because I thought: "Hey, all entrepreneurs need an audience, let's help!"
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@bohlenlabs
Matthias Bohlen
3 years
Knock knock, who’s there? This gem just arrived at my door! 📘📕📙
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@bohlenlabs
Matthias Bohlen
3 years
Pratham has written a good thread about being successful on Twitter: 👇
@Prathkum
Pratham
3 years
I randomly started Twitter but built ~100K audience in about 12 months Here's how you can also do it 🧵👇🏻
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@bohlenlabs
Matthias Bohlen
4 years
@faradayacademy The Wang machine looked like this (card reader is on the left)
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@bohlenlabs
Matthias Bohlen
4 years
@IndieHackers Got my 5th paying customer today!
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@bohlenlabs
Matthias Bohlen
4 years
Yes, I always get the best ideas at 6am in bed. I stay there until the stream stops around 7:30am , then get up and start to work on those ideas that survive my critical thinking.
@riveravictor
Victor Rivera
4 years
When you’re working 100 hour weeks it’s easy to get lost in your own tracks. Sometimes the most productive thing you could do is to take a step back. 🏃🏽‍♂️ Go for a run 🍿 Watch a movie 📚 Read a book Do something other than work! Your body and mind will thank you.
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@bohlenlabs
Matthias Bohlen
1 year
Coding for @CustomerPing , my latest AI product, today. It has started to listen to the market for me and shows posts that my audience made when they need help. Nice! Getting possible customers while I sleep, without doing anything! #buildinpublic
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@bohlenlabs
Matthias Bohlen
1 year
A software with simple, paint-by-numbers marketing playbooks. Helps you design your own marketing systems and run them every week. Made for people who don’t *want* to do marketing but feel they *must*. Sign up for a free account here: 👇
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@bohlenlabs
Matthias Bohlen
3 years
Boris ( @BorisTane , founder of @bkmarkHQ ) tells us how he met his first audience for his online bookmarking business, and how he discovered, through user conversations, that he might get totally new customers right now. Read on:
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@bohlenlabs
Matthias Bohlen
2 years
Yay, a new customer! 😄🎉 I love these smart innovators who are already subscribing to 2Quiet2Market today! As a "thank you", you just got 2Q2M for an affordable $5 per month, locked-in for the entire lifetime of the subscription. Smart. Thank you and be most welcome inside!
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@bohlenlabs
Matthias Bohlen
2 years
Hey @arvidkahl , where did you get the closed captions for your course videos? They are written so well, no typos, correct puctuation, everything!
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