Allison Braley 🦊 @allisonbraley Twitter profile

Last Seen Profiles

@BinorRaja

@JosuTati176309

@eyezayar

@allen_norris

@babyk_way

@Foxy_Captions

@stw_pdg

@LeniaO78522

@White_Tribe_

@Aysima28695967

@htksa

@SherlockH2020

@meinersommer

@Nisan34sisli

@ACACompliance

@XTERSTEGENGK1

@jovip7430

@TinyAny1117

@A109_109

@blogazull

@lipee_87

@louiscryan

@_hooch94

@Josh_CPD

@ra_in_bo_w3

@agilebrandguide

@BonguitoWeon

@bokeplokalmalam

@_eqlips

@medbouchi25

@No0396154751430

@Avalysion

@bluescruise02

@studxmary

@knobb_dai

@EECouncil

Allison Braley 🦊

@allisonbraley

1 year

It's not that people don't want to go back to the office. It's that people don't want to commute.

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Allison Braley 🦊

@allisonbraley

3 months

@evanhill My kids do this... "The bed is peed" "The candy is spilled"

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Allison Braley 🦊

@allisonbraley

2 years

@juliastmi Talking to my daughter’s kinder class about my job was hilarious. “We give money to companies…” *blank stare* “I help those companies tell stories.” *nodding off* “And some of those companies make robots and rocket ships.” *literal applause and cheering*

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Allison Braley 🦊

@allisonbraley

3 months

@ElonMuskAOC The problem is the lack of a verb. Until you replace “I tweeted” you’re never going to achieve adoption.

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Allison Braley 🦊

@allisonbraley

2 years

If you want to do PR correctly, do it slowly. Build a bespoke media list -- don't pull from Cision. Send emails individually -- don't mass blast. From a dialogue with reporters -- don't filibuster with a barrage of releases. It takes longer but the results are worth it.

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Allison Braley 🦊

@allisonbraley

1 year

@lottelydia Center button = truth button.

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Allison Braley 🦊

@allisonbraley

1 month

@DarbyStouffer Kindness like this is too rare. It’s so easy to be supportive. More people should try it.

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Allison Braley 🦊

@allisonbraley

1 year

Comms and their 23 year old CEO going to coffee with a reporter.

Alex Cohen 🤠

@anothercohen

1 year

Lead engineer joining the sales rep on a client pitch

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Allison Braley 🦊

@allisonbraley

1 year

@torlinnea And the thing is he’s not

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Allison Braley 🦊

@allisonbraley

2 years

It's very hard to get hired right now. Having just interviewed dozens of people (out of hundreds of applicants) for one key role, here's what stood out about the top candidates:

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Allison Braley 🦊

@allisonbraley

2 years

@Carolynyjohnson @Jasonmmast Our current private insurance system is so barbaric that it defies all reason that so many people are afraid of “death panels” or some made up version of what socialized medicine would look like.

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Allison Braley 🦊

@allisonbraley

5 months

The attitude that somehow influencers and media owe tech deference is one of the reasons the tech industry has such a poor reputation. It’s not a kid’s science fair project. This is real life! Marques doesn’t owe them a thing.

Daniel Vassallo

@dvassallo

5 months

I find it distasteful, almost unethical, to say this when you have 18 million subscribers. Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else’s nascent project reeks of carelessness. First, do no harm.

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Allison Braley 🦊

@allisonbraley

1 year

These stories are so tiresome. Largely about privileged and un-self-aware people who think they’ve cracked some code on productivity. I’d rather hear the routine of a hardworking parent with 3+ kids, patchy childcare and no housekeeper.

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Allison Braley 🦊

@allisonbraley

4 years

@EW

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Allison Braley 🦊

@allisonbraley

1 year

@akmcquade 1-2 days a week is the right mix for me. I still get the benefits of wfh (focused work, chores, family time) but I don’t feel like a soulless robot trapped behind a screen, plus I get the benefit of osmosis being around colleagues.

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Allison Braley 🦊

@allisonbraley

2 years

5 better things to say than "that's a great question" when you need to buy a few seconds to think through your answer: 1. The most important thing(s) to remember about [topic] is...

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Allison Braley 🦊

@allisonbraley

1 year

And they say women are hysterical.

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Allison Braley 🦊

@allisonbraley

2 years

My husband and I have finally aligned on our retirement plans.

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Allison Braley 🦊

@allisonbraley

1 year

I'm hiring a Director of Communications here at Bain Capital Ventures! Would love to find the right person with 6-10 years experience to help drive comms. Must love funding announcements (and Succession). And be based in the Bay Area.

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Allison Braley 🦊

@allisonbraley

7 months

@Whotfismick It's easy: always choose the center button.

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Allison Braley 🦊

@allisonbraley

7 months

@Kantrowitz @AravSrinivas Don't get me wrong I'd take that money, but doesn't it feel sort of insulting to that person? Like, you were valuing me at 1/4th what I was worth before this???

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Allison Braley 🦊

@allisonbraley

2 years

If you don’t know what a “tongue tie,” “inverted nipple” or “low supply” really mean in the context of babies, maybe don’t tell people who can’t get formula that breastfeeding is free.

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Allison Braley 🦊

@allisonbraley

2 years

@SimoneStolzoff Big rules for me: - Don't use phone when on a date with my spouse - Spotless kitchen before bed - If you use something, put it away ALWAYS don't leave it out - Put everything in my calendar *with* travel time included

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Allison Braley 🦊

@allisonbraley

2 years

Most interviewers ask the same rote, basic questions. "Strengths and weaknesses..." "Describe your perfect job..." Yawn. People are really bad at describing themselves. You learn nothing by asking. Here are 5 questions I like better. What are your go-to Qs?

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Allison Braley 🦊

@allisonbraley

2 years

Communications isn't all cheerleading and optimism. Pessimism is essential to the role. When a company is introducing a new product or strategy, someone in the room needs to ask: - How could this be misunderstood? - How could this go wrong? (1/3)

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Allison Braley 🦊

@allisonbraley

2 years

@Faizanli We’re “thrilled” and “humbled” on LI, “blessed” on Instagram and just plain pissed off on Facebook.

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Allison Braley 🦊

@allisonbraley

1 year

@TheModHostess If that’s the trade off I agree. But if you like your colleagues and you don’t work in the year 1992, seeing people once a week > working alone all day every day.

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Allison Braley 🦊

@allisonbraley

1 year

If a PR firm says this in their cold pitch email to you, delete it. No one credible promises an amount of coverage. They know the amount doesn't matter any more than impressions do.

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Allison Braley 🦊

@allisonbraley

1 year

Heartbroken for the team at SVB. Everyone I've ever met who works there is exemplary. Lots of comms lessons but today's not the day. Mob mentality is fascinating. "I don't want this bad thing to happen, but I'm worried it might, so I'm going to cause it to happen."

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Allison Braley 🦊

@allisonbraley

1 year

Does a communications professional need to be extroverted? On this week's #SuccessionHBO , Matsson raises that interesting question.

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Allison Braley 🦊

@allisonbraley

2 years

@ScottNover This man doing the lord’s work

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Allison Braley 🦊

@allisonbraley

1 year

Tech CEOs dunk on | Media, who dunk on | PR people, who dunk on | Cision

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Allison Braley 🦊

@allisonbraley

2 years

3 ways to answer the dreaded "who are your competitors?" question: Hint: you can't say "no one" or "the status quo." 1. "When considering [industry], customers weigh [2-3 attributes, e.g. cost, quality and speed], and we've completely transformed [attribute/s] by..."

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Allison Braley 🦊

@allisonbraley

2 years

@amandamull So true. But sometimes I click into those one-star reviews and it's like "they didn't have cold enough champagne when they greeted me in the lobby." Others are "they sold our luggage to the pirates." So it's important to read more deeply.

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Allison Braley 🦊

@allisonbraley

2 years

In the movies, lawyers and CEOs run around yelling "no comment" into an open mic. It's not advisable in real life! 4 better ways to say "no comment":

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Allison Braley 🦊

@allisonbraley

5 years

@playful_heart Baby belly laughs FTW. Here’s our submission to the genre.

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Allison Braley 🦊

@allisonbraley

2 years

@clhubes The only correct gift for nanny, housekeeper, gardner etc. is an extra week (or more!) of pay.

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Allison Braley 🦊

@allisonbraley

2 years

Personal (professional) update! I've joined @BainCapVC . Why? BCV's extraordinary team, impeccable execution over the past 20 years, curated portfolio and opportunity to have an impact all spoke to me. I can't wait to share more here as I dig in.

Bain Capital Ventures

@BainCapVC

2 years

We are so excited to welcome @allisonbraley to BCV as our first-ever Marketing Partner🎉 Read more from @noahbreslow ⬇️

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Allison Braley 🦊

@allisonbraley

1 year

@daveholtz @Airbnb Wait. The bed is *that* close to the toilet!!?!?!

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Allison Braley 🦊

@allisonbraley

2 years

I've lived in all of these places (albeit LA for only 2 months) and this is next level accurate

Ev

@ev

2 years

How to dress based on where you are

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Allison Braley 🦊

@allisonbraley

7 months

It's hard to watch what's happening to journalism this week. Most comms people are really just journalism fangirls/fanboys in disguise (at least I am). It's confusing that people celebrate news like this. When there's no one whose job it is to uncover facts and be impartial,

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Allison Braley 🦊

@allisonbraley

10 months

We're heading into yearly planning season... *shudder* It doesn't have to be painful. Let's talk about how to do it right. Here are 6 tips and tricks that have worked for me: 1) Review cycle and 2024 planning are part of the same process. What did you write in your

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Allison Braley 🦊

@allisonbraley

4 months

@ctwtn Are you sure this is the hill you're willing to die on?

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Allison Braley 🦊

@allisonbraley

9 months

@ipodmacbook The styling is horrific.

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Allison Braley 🦊

@allisonbraley

10 months

The talking points // the quote they use

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Allison Braley 🦊

@allisonbraley

3 years

@melidactyl @kyliebytes I had a friend fly in to visit from the East Coast and ask about going to LA for the day

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Allison Braley 🦊

@allisonbraley

4 years

@emrazz @erinbiba Even reading this Tweet triggers me again. That video infuriated me.

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Allison Braley 🦊

@allisonbraley

2 years

Once your startup is out of stealth, it doesn’t behoove you to stay quiet. Find something to talk about at least once per quarter. Doesn’t have to be big news. Here are some ideas: 🧵

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Allison Braley 🦊

@allisonbraley

1 year

@jrpsaki The arc of the universe is long, but it bends toward justice

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Allison Braley 🦊

@allisonbraley

7 months

And on another note, if you are a journalist looking to come to the dark side, I'm not hiring now but have hired reporters in the past for content roles and comms roles. If you want advice on making the transition, just ask. Happy to do a zoom, a coffee, whatever. abraley at

Allison Braley 🦊

@allisonbraley

7 months

It's hard to watch what's happening to journalism this week. Most comms people are really just journalism fangirls/fanboys in disguise (at least I am). It's confusing that people celebrate news like this. When there's no one whose job it is to uncover facts and be impartial,

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Allison Braley 🦊

@allisonbraley

1 year

There's a comms behavior I call "grave dancing" that's tempting if you competed with SVB and stand to benefit from this terrible news. Don't do it. Brand is a long game and people will remember if you tried to publicly profiteer from a competitor's misfortune.

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Allison Braley 🦊

@allisonbraley

1 year

Brand moment of the year?

Canva

@canva

1 year

It was clearly an underline. #Succession #KendallRoy

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Allison Braley 🦊

@allisonbraley

3 years

Transparency can be an important facet of your communications strategy, but it must be applied thoughtfully. SPOILERS AHEAD! If you're not up to date on #SuccessionHBO , skip this week's Comms-focused recap... 🧵

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Allison Braley 🦊

@allisonbraley

5 months

Fun chatting w/ @emayhawk @axios @AxiosComms about comms pros using our magic on ourselves, Succession obsession & early career advice. If you don’t read Eleanor yet, you should! Comms has long deserved industry coverage that’s sharp and informative.

Communicator Spotlight: Allison Braley of Bain Capital Ventures

As Bain Capital Ventures' first marketing partner, Allison Braley splits her time between promoting the firm and its portfolio companies.

www.axios.com

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Allison Braley 🦊

@allisonbraley

1 year

One of many things I love about @succession is its commentary on communications, brand and media. Again this season I'll recap our anti-heroes' travails with an eye toward comms, and hopefully you'll ask "is it literally too good?" Lesson 1: Your brand is not your logo. 🧵

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Allison Braley 🦊

@allisonbraley

9 months

Sat on a call where a dude mansplained PR to me for 30 mins without asking a single question about my background. FUN!

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Allison Braley 🦊

@allisonbraley

1 year

@martingbrown We have no assigned desks and not even cubicles. But I don’t view my one in-office day as being about focused work. I use it for 1:1s, collaboration, mentorship and networking.

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Allison Braley 🦊

@allisonbraley

3 years

@caitiedelaney The curtains open and he’s just blacked out

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Allison Braley 🦊

@allisonbraley

2 years

If Elon had a Comms person, he’d be doing a Twitter Spaces right now to share his initial vision for the company. It would be the most viewed ever.

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Allison Braley 🦊

@allisonbraley

1 year

@EthosVentures Agree with this. Mental refresh is nice. 85 minutes of traffic each way is quite another.

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Allison Braley 🦊

@allisonbraley

2 years

@juliastmi When in doubt, interpretive dance

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Allison Braley 🦊

@allisonbraley

5 months

Companies: Stop trying to make the news about you and start connecting yourself to the news.

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Allison Braley 🦊

@allisonbraley

11 months

Comms is 99% begging and 1% not picking up the phone

Max the VC 👨‍🚀

@mreiffy

11 months

VC is 99% saying no & 1% begging

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Allison Braley 🦊

@allisonbraley

2 years

@iamsimplymina @MinaMarkham Just glad we left Gen X out of this discussion and on the couch smoking blunts to loser by beck, where we belong

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Allison Braley 🦊

@allisonbraley

1 year

This type of commentary is why most Americans see VCs and tech titans as deeply unserious children with too much money and not enough perspective.

Jay Yarow

@jyarow

1 year

From ⁦ @DylanByers ⁩

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Allison Braley 🦊

@allisonbraley

1 year

@mariskreizman I’m Nan muttering “this is disgusting” while she milks the Roy teat for an extra $4 bil

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Allison Braley 🦊

@allisonbraley

2 years

The rules of the game are changing fast. 1) Comms is behind the scenes --> Comms is out in front 2) The funding is the story --> The funding is the hook to tell a more important story 3) Internal comms comes last --> Internal comms drives Play accordingly.

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Allison Braley 🦊

@allisonbraley

10 months

@sewistwrites I peeled the banana too far. It needed to be only 1/4 peeled. I deserve jail time for this error.

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Allison Braley 🦊

@allisonbraley

1 year

Before we get to our weekly Comms-focused Succession recap, I wrote a piece on what Succession gets right (and wrong) about Comms for @PRNews . This week's episode was a reminder that you're never on top for long in @succession . (1/?)

What Succession Gets Right (and Wrong) about Communications

As the award-winning TV show "Succession" closes out its final season, our contributor reflects on its representation of the communications industry.

www.prnewsonline.com

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Allison Braley 🦊

@allisonbraley

8 months

Great, accountable statement. More companies should react this way to unionization instead of vilifying employees who join.

Stamford Sam

@Stamford_Sam

8 months

Pure class from Costco management

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Allison Braley 🦊

@allisonbraley

3 years

@lessin Send me a calendly. Send me your EA. Screenshot your calendar. I don’t care. I just don’t want to do the painful 4 email dance of arriving at a time we can talk.

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Allison Braley 🦊

@allisonbraley

2 years

Stop treating your work history as a resume and start viewing it as a story. Each role you held is another chapter in the narrative arc of your career. In this book, you're the main character. (1/5)

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Allison Braley 🦊

@allisonbraley

1 year

My dad quite literally ran the SNAP and school lunch program for most of his career and this is simply false. One in eight children in America live in households without consistent access to adequate food. Taking them away from their parents is not the answer for poverty.

Jason S. Campbell

@JasonSCampbell

1 year

Ben Shapiro: "School lunches are not going to solve the problem of child hunger at any serious level," adding "It does not take that much money to feed a child"

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Allison Braley 🦊

@allisonbraley

4 months

@SaraBWarf The fishbowl definitely made me feel like the NYT puzzle wizards are living a far more exciting life than expected.

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Allison Braley 🦊

@allisonbraley

2 years

5. They asked smart questions. At the end of the interview most folks ask "Do you have any questions?" If you don't, that's honestly a red flag. This is potentially your role for the next few years. Ask some hard questions -- be the kind of person who makes informed choices!

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Allison Braley 🦊

@allisonbraley

8 months

@amandanat Totally disagree. Successful companies outgrow their original branding and positioning, or often just want an updated look and feel. I think companies should update the brand every 2-3 years.

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Allison Braley 🦊

@allisonbraley

2 years

“The end of the archetype”… of women running startups? Because she wants to run the board instead of the day-to-day after a wildly successful run?

The New York Times

@nytimes

2 years

Emily Weiss, founder of Glossier and a face on the Mount Rushmore of start-up culture, will no longer be the beauty company’s CEO. She's the latest of the so-called girlbosses to step away from their creations, effectively marking the end of the archetype.

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Allison Braley 🦊

@allisonbraley

1 year

Catastrophic day for the news business. If I can help connect any laid off reporter to a new job or freelance work for VCs like us, please shoot me a DM or a reply.

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Allison Braley 🦊

@allisonbraley

11 months

Media training gets a bad rap for over-scripting people, but good media training is about: - Sharpening your messaging into interesting soundbites and supports - Knowing information inside and out on any key topic relevant to the company - Non-verbal communication Linda needed

Edmund Lee 🐿️ 🗞️

@edmundlee

11 months

The full @lindayaX interview hoooboy … just because you’ve been a media exec your entire career doesn’t mean you don’t need media training … you get the sense she’s playing a role (as written by @elonmusk ) one that doesn’t come naturally

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Allison Braley 🦊

@allisonbraley

4 years

@NaturelsLit Either that is a child in a costume or I am scared.

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Allison Braley 🦊

@allisonbraley

1 year

Going on vacation is the ultimate "buy now, pay later" Last week I was cavorting around Sun Valley. This week I have 80 hours of work to do.

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Allison Braley 🦊

@allisonbraley

5 years

@ceonyc It’s also about values. I’ve known rich friends whose families explicitly valued risktaking. These friends not only knew a safety net was there, but entrepreneurship and even failure was encouraged. My middle class parents valued security & safety. Creates a different dynamic.

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Allison Braley 🦊

@allisonbraley

2 years

Some big news today. With our largest funds ever, we're continuing our quest to support the most talented founders at any stage. If you're building, let's talk!

Bain Capital Ventures is debuting $1.9 billion in two new funds

Amid the challenging private market environment, the firm raised two new funds above their target size.

fortune.com

Bain Capital Ventures

@BainCapVC

2 years

Today we announced two new funds - our largest to-date - to continue our deep and engaged support of founders and technology startups of all stages.

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Allison Braley 🦊

@allisonbraley

1 year

One more takeaway from @succession . It's what's on paper that matters. Gerri? Still in the game because her firing wasn't on paper. Kerry? On the subway home because her relationship wasn't on paper. Kendall? In the big chair because his ascension was (maybe) on paper.

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Allison Braley 🦊

@allisonbraley

4 years

@sheeraf Thou shalt not photograph your Johnson and sendeth it to those who have not requesteth it.

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Allison Braley 🦊

@allisonbraley

1 year

@mdraznin I don’t disagree that the office is a shitty place to get focused work done. I want to continue to be hybrid. But most people who say they’re better at their jobs with zero in person interaction are lying to themselves.

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Allison Braley 🦊

@allisonbraley

1 year

@KarenDZachary And the lowest paid are often the ones required to be there in person every day.

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Allison Braley 🦊

@allisonbraley

1 year

Every single comms person in tech is writing response plans right now.

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Allison Braley 🦊

@allisonbraley

3 months

@beyoncegarden Reporter flipped by sled during news report [OFFICIAL VIDEO] via @YouTube

Reporter flipped by sled during news report [OFFICIAL VIDEO]

Global News reporter Rob Leth heads out in the middle of winter to do a routine standup for his broadcast in the snow. But what started as a good idea - an i...

www.youtube.com

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Allison Braley 🦊

@allisonbraley

2 years

@michelledean As a kid I straight up loved it. They had this cheese. Not nacho cheese. Something else. But it came in a pump and you could put it on food with reckless abandon. I still dream of that cheese.

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Allison Braley 🦊

@allisonbraley

4 months

New office, who dis? Doing all the new things this month at @BainCapital @BainCapVC !

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Allison Braley 🦊

@allisonbraley

3 years

@iamfabiano Meanwhile in the US we would gladly just take trains that function properly / don’t flood / actually take you where you need to go

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Allison Braley 🦊

@allisonbraley

1 year

X startup raised $ million. ZZZzzzzz... We scan those stories every day. But done right, your funding news is a Trojan Horse. Those dollar-signs in the headline are just the appetizer to a main course that's a bigger story you want to tell about your company. A thread...

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Allison Braley 🦊

@allisonbraley

1 year

@benmcoleman Work from home when you need to do focused work. But go in when you want to collaborate and mentor. Seems like the best of both worlds, if companies factor commute time into the day.

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Allison Braley 🦊

@allisonbraley

10 months

Got put on blast in the slack yesterday by @rak_garg

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Allison Braley 🦊

@allisonbraley

2 years

People ask me a lot if there’s a hack or a shortcut. There’s not.

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Allison Braley 🦊

@allisonbraley

2 years

3. They read our website thoroughly, and did some Google News searches. Having a conversation grounded in reality honestly makes such a difference. Educate yourself before that first call. This knocks out no joke 50% of candidates.

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Allison Braley 🦊

@allisonbraley

1 year

@ceaubin @EllenYChang RIP to the person sending it! The better move is no response at all.

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Allison Braley 🦊

@allisonbraley

2 months

OG AI courtesy of @VCBrags and @BainCapVC

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Allison Braley 🦊

@allisonbraley

2 years

The "Girlboss" debate has me miffed. First: "Girlboss" is infantilizing & silly. No disrespect to anyone who identifies as one, but please refer to me as a woman in a position of power. Cutesy names for women in power make us outliers when we should be ubiquitous. (1/?)

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