As someone who knows something about interruptions, we asked
#BBCdad
@Robert_E_Kelly
to help us talk about Twitter’s conversation settings, which give brands more control over the conversations they start.
How BTS (
@BTS_bighit
) helped create a record-breaking Twitter Livestream for Louis Vuitton as 36.8m people tuned in to watch the
@LouisVuitton
Men's Fall-Winter 2021 Fashion Show.
It’s been 4 years since
@Robert_E_Kelly
, aka
#BBCDAD
, hit Twitter.
Robert recreated that moment for us to talk about Twitter’s conversation settings—giving brands control over the conversations they start.
Conversation settings are now available for all advertisers.
It's thread 🧵⏲️ and this week
@weetabix
answers our questions following what has been a massive week for the brand on Twitter.
So, it’s a perfect moment to get a behind-the-scenes look at how
@weetabix
uses Twitter in our
#BrandsTalkTwitter
Q&A series.
The 🌎 is changing
To help make sense of it, we’re launching the Twitter Trends report
Over two years, we analysed billions of Tweets to understand the cultural trends and conversations shaping our future
We found six big themes and the trends driving them. Discover more 👇
The football conversation has been louder than ever on Twitter since the season got underway again.
One of several trends we saw was a strong rise in positive Tweets 💕
Check out what's been happening in this ⚽️🧵
This Sunday marks
#InternationalWomensDay
2020. The conversation around
#IWD
has been growing on Twitter. 👇
Check out our snapshot and a few of our favourite Tweets, thread: 🧵
This week we’re diving into the Twitter Trends report, a trend at a time. First up is Wellbeing 🫂
Grab a 🫖 and checkout how we are prioritising self-care for ourselves and each other. 👇
The wealth of Tweets displaying humour and positivity, continue to flow. It is incredible to see. It makes Twitter a joy ❤️
Here are just a few of the latest
#BestOfTwitter
#3
The wealth of Tweets displaying humour and positivity are keeping spirits lifted and providing welcome moments of fun and joy.
Here are a few of the latest.
#BestOfTwitter
#5
There have been some 🏆 outstanding campaigns on Twitter in 2020 in what has been a 🎢 of a year.
To celebrate, we’ve selected 11 campaigns that made an impact. So settle in, and get ready for a thread 👇
In a year like no other, we're taking a quick look back at some of the Tweets we all loved and the themes of the year. So join us as we 👋 goodbye to 2020.
2020 has been a defining moment of our lives. To understand it, Twitter embarked on a research project. We found 7 key behaviours that painted a fascinating picture of what we have all been experiencing.
#HistoryInTheTweeting
It’s officially 100 days to go until Christmas 😱 … and let’s be honest, it’s going to be a strange one.
To help brands connect during the festive period, we’ve done some research about how people are feeling. Here’s what we found.
[SPOILER: it’s a mixed bag]
*a thread* 🧵
With fewer than 100 days to go until Christmas, we conducted new research about how people are feeling, as uncertainty continues to be a major factor influencing the approaching festivities.
#HistoryInTheTweeting
The wealth of Tweets displaying humour and positivity are keeping smiles lifted and providing welcome moments of humour and joy.
Here are a few of the latest.
#BestOfTwitter
#4
Twitter continues to fill with humour and positivity. These Tweets are lifting spirits and providing welcome moments of fun and joy.
Here are a few of the latest.
#BestOfTwitter
#6
Twitter continues to fill with humour and positivity. Here are some of the Tweets that have been lifting spirits and delivering much needed moments of fun and joy.
#BestOfTwitter
#7
Catch-up with the latest
#CouchConference
🛋️ as we talk about the return of football ⚽️ Hear from
@adamhulme86
, Head of Social at Liverpool FC, who shares what
@LFC
have been up to on Twitter during lockdown to keep fans engaged. Get in!
Mental health was the other
#TheOtherEpidemic
during lockdown. It is one of the seven behaviours found by our new
#HistoryInTheTweeting
research and sparked a huge conversation. Discover more:
Our lives were dramatically rewritten in lockdown as we were asked to stay home, and life ‘slowed down’ for millions. How people embraced the slowdown is one one of the most prominent behaviours our new research found. Discover more:
#HistoryInTheTweeting
The wealth of Tweets displaying humour and positivity, continue to flow. It is incredible to see.
Here are just a few of the latest from
#BestOfTwitter
#2
Discover how comedy channel
@davechannel
used Twitter to drive unprecedented tune-in for an ad break takeover for a mental health campaign with
@TheCalmZone
.
☑️8.4% engagement rate.
☑️162% increase in male viewers age 16 to 34
Christmas is almost here and new research shows that 65% of people plan to celebrate as big or bigger than pre-pandemic. Let’s walk through the typical Christmas Calendar of Twitter (because people are already talking about it). Learn what to say and when to lean into the chat.
The game is about to start and the legendary
@CliveTyldesley
is in the commentary box.
The fans are ready, and the players are on the pitch.
The whistle blows, and we’re underway.
Twitter. Where football lives.
During lockdown, everything has been affected, from how we work and shop to how we socialise. To understand it, Twitter embarked on a major research project. Discover more about the 7 behaviours we found that make up
#HistoryInTheTweeting
👇
While we remained physically distanced, the truth is a lot of us were more socially connected than ever thanks to technology. Discover the 7 behaviours we saw on Twitter during lockdown.
#HistoryInTheTweeting
My son Alex has aspergers/dyslexia. Despite my best efforts he's always compared himself to his more academically able siblings. Felt his job at
@Tesco
was less worthy. But my boy gets up, walks two miles to work and fills your selves without fail everyday. To me he's such a hero
One of our very favourite gardeners on Twitter, Gerald Stratford
(
@geraldstratfor3
) takes us on a tour of his beloved garden, which has become well-known for growing some super big 🥕🧅🥔 veg. Cheers!
Just a shout out to my lovely dad and his team of fellow cleaners who have been meticulously cleaning the local doctors surgeries and ambulance stations during the Coronavirus outbreak to make sure they’re safe for those who use them.
While we were physically isolated in lockdown, we found lovely ways to come together. We also showed appreciation and gratitude through support for others with
#ClapForCarers
. Discover more about Closer Communities in
#HistoryInTheTweeting
.
If you missed this week's
#CouchConference
🛋️ you can catch-up at any time! Hear about the world of creators with Twitter's
@ArtHouse
.
Plus we chatted with creator & stand-up comedian
@OFalafel
about his work and his hit
#ArtClub
series for kids.
#DuvetKnowItsChristmas
is a brilliant Twitter tradition where people share their often hilarious seasonal sleeping arrangements. We made this video with
@Rhodri
& partnered with
@Shelter
to bring this story to life. Not everyone has a home at Christmas. Please give what you can.
To celebrate Christmas on Twitter this year, and festive TV ads, we’re sharing a story that started with a Tweet. Please say hello to Jack and James, the Snowflakes.
#ThePerfectChristmasAd
It’s been over a year of on-off lockdowns, and finally, we’re coming out the other side.
People have questions, like what’s next and what does it mean for the summer❓
We don’t know for sure, but we did some research. So settle in, we’ve got an epic 🧵 for you about ☀️ 2021.
2020 has been a defining moment of our lives. To understand it, Twitter embarked on a research project. Mental health was one of 7 behaviours we found, and it was the other
#TheOtherEpidemic
during lockdown. Discover more about
#HistoryInTheTweeting
If you missed
#CouchConference
🛋️catch-up at any time to hear about LGBTQ+ 🌈 Twitter. From
@ukblackpride
,
@MsLadyPhyll
chats about how Pride is going virtual.
And
@jdaykin
, the EMEA Media Director for GSK, talks about his work for LGBTQ+ advocacy group Outvertising.
Tuesday marks International Women’s Day
#IWD
2022.
Ahead of the day, we want to highlight the women in marketing and media who you think we should all be following.
Tell us who they are, by dropping their names below, and let’s make sure everyone knows about them.
The UK’s favourite shows provided some continuity for fans, who took to Twitter to show their appreciation.
@GMB
alone garnered a massive 6.1M total Tweets, making it the most talked-about show this year.
This week in our deep dive into the Twitter Trends report, we’re looking at the trend of ‘Everyday Wonder’ 🌍
Grab a ☕️ and discover how we are exploring our fascination with our world and the stars above 🚀
15 Second Video Challenge ⏲️ — Send us a 15-second(ish) video on something you’re passionate about, and that Twitter connects you with (gaming, mental health, music, anything). We’ll share the best 🥳