Will Watters @WillWatters Twitter profile

Last Seen Profiles

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Will Watters

@WillWatters

3 years

I have a very good, very inexpensive Facebook/TikTok Ads video editor that I have been working with and training over the past 2-3 years who is seeking more work. Motion graphics, AFX, etc he does a great job. PM me if you’re looking for some help.

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Will Watters

@WillWatters

2 years

Unpopular opinion: Consumers don’t want brands with a community. They just want good products… at decent prices. They don't want a community for their insurance, their favorite deodorant, their favorite t-shirt. So, if that's the case, how do you keep them involved?

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Will Watters

@WillWatters

3 years

Startups are roller coasters. Today was a down day, but there’s nothing like down days to teach you lessons.

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Will Watters

@WillWatters

11 months

Biggest sales day in company history… as of earlier today. 🎉🎉🎉

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Will Watters

@WillWatters

8 months

Every entrepreneur out there should know this:

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Will Watters

@WillWatters

2 years

Where are all the male UGC creators? I see lots of females on here.

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Will Watters

@WillWatters

2 years

Family is complete. We welcomed a little girl last night. So happy.

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Will Watters

@WillWatters

3 years

Kickstarter is the best way to launch a retail brand. Don’t @ me.

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Will Watters

@WillWatters

2 years

Seeking all TikTok creators, TikTok ad agencies, UGC Creators, agencies, E-mail strategists, and anyone else out to make a quick dollar. I don’t have Black Friday figured out yet. I’d love to take a quick meeting. Email me! Hell, e-mail me 5-7 times.

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Will Watters

@WillWatters

3 years

We are nearing our fifth @Kickstarter launch with @western_rise and we have learned quite a lot. We have created templates for the video, page, and script, and built a launch process to completely de-risk the process. Who wants to see this?

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Will Watters

@WillWatters

3 years

The goal is never money. The goal is freedom. Money may buy freedom, but it’s only a means to an end.

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Will Watters

@WillWatters

11 months

Yes, on Black Friday, I would love to chat about your marketing agency I have never heard of. Let’s hop on a zoom. Why not!

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Will Watters

@WillWatters

3 years

Hardest part of founder life… turn absolutely crushing news into a motivator. Seek to find the positive, no matter how small in the worst possible news. There is no giving up. Just keep pushing.

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Will Watters

@WillWatters

4 years

Ok DTC Twitter - Theoretical question for you. Would you rather market a high AOV product with a lot of available margin to acquire customer (>$200) or a low AOV product that is easy to convert (<$10).

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Will Watters

@WillWatters

3 years

NEWS: @Chubbies acquired by @SoloStove . They have also acquired @orukayak and ISLE paddleboards. The holding co is now Solo Brands.

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Will Watters

@WillWatters

3 years

We got our son on skis for the first time today (2 yo) and I couldn’t be any more proud. Pretty sure this is what it’s all about.

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Will Watters

@WillWatters

3 years

Recently picked up Tools of Titans by @tferriss and honestly, it's been a joy to read. So many small gems to take away. It took me back to the first time I read The Four Hour Work Week, and that was life changing.

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Will Watters

@WillWatters

3 years

To anyone out there on the fence about launching something, take the leap. There’s always ways to fund it, to justify it, to source it better. We are all here to help, just do it.

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Will Watters

@WillWatters

9 months

🚨Picture this: You're miles from home when life throws a curveball. For me, Will Watters, founder of Western Rise, that moment was seeing my wife in an ambulance in Mexico. This isn't just a story; it's a wake-up call. 🧵...

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Will Watters

@WillWatters

2 years

For the past 3 years, inventory has been an issue for us. We just couldn’t buy enough. Now we have more than enough and I can’t wait to see where we can go this year. 🚀

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Will Watters

@WillWatters

2 years

Some days the numbers look good. @western_rise

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Will Watters

@WillWatters

2 years

I’m a few weeks late on this, but incredibly excited that Douglas Babbit has joined @western_rise as our COO. Douglas has been on our board for 2 years. Excited to see what his background (COO/VP at Rag&Bone, Theory, Diesel, Kate Spade) will bring to our ops!

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Will Watters

@WillWatters

2 years

I’ll never get over the fact that this is my commute to work most days in the summer.

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Will Watters

@WillWatters

3 years

December has felt like the longest month of the year by far. I e had more calls and more tasks than ever. Just give me a week off haha.

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Will Watters

@WillWatters

3 years

I need help managing our ecomm site during the holidays. Part time with the ability to grow into a full-time role. DM’s open.

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Will Watters

@WillWatters

3 years

Took the day off to hike with this guy in the desert. Doesn’t get any better than this. ♥️

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Will Watters

@WillWatters

7 months

How are there enough brands out there for ALL of these marketing agencies?

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Will Watters

@WillWatters

3 years

Consistently amazed by what sending great updates to investors, advisors, friends, and people that care about your brand can unlock. The support is amazing.

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Will Watters

@WillWatters

3 years

A thread about affiliate marketing. 🧵 (1/19)

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Will Watters

@WillWatters

3 years

I left working for my fathers B2B business to follow a dream I had starting @western_rise . I wanted a connection to the end user. In the last week, I’ve chatted with a major touring band and a famous NBA point guard that are both long time customers and friends. DTC is special.

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Will Watters

@WillWatters

2 years

Who does great apparel eCommerce flat lay photography? I need a connection.

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Will Watters

@WillWatters

3 years

Started testing TikTok ads.

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Will Watters

@WillWatters

2 years

- Win of the week - onboarding with @PostscriptIO - Best learning of the week - TikTok ads to quiz flow from @codyplof - Pain of th week - wholesale can be hard. Crush the pitch, sale, etc and something still can happen at the fulfillment stage.

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Will Watters

@WillWatters

2 years

I am consistently amazed by the efficiency of my VA. She owns my e-mail and calendar, but also directly makes @western_rise thousands of dollars every week more than paying her own salary. We pay her a competitive salary with bonuses and she kills it. Don’t sleep on this.

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Will Watters

@WillWatters

8 months

It’s amazing how much of this is on alibaba.

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Will Watters

@WillWatters

3 years

Find a wife/partner like this. I’ll never stop looking up to @kellyrwatters . ♥️

Kelly Watters

@kellyrwatters

3 years

Day in founder/mom life: - Hired a new VP - Closed $1.5 I debt financing - Fired a VIP customer - Picked up sick kid from school at lunch and snuggled - 2022 growth strategy meeting - debated taking kid to ER for a fever - plenty of wine How was your day?

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Will Watters

@WillWatters

3 years

Consistently amazed by what scale unlocks. It’s always going to be hard. Just keep going. 1% better everyday.

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Will Watters

@WillWatters

3 years

@codyplof We are about to launch the best no-show sock ever created. Let me send you a pair.

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Will Watters

@WillWatters

3 years

Some days you just have to pivot. This quick move was incredibly well received. Shoutout to @BlakeADriver for making it happen.

Jacob Sappington 📬

@jsappington

3 years

Zuck works hard, but Western rise works harder

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Will Watters

@WillWatters

2 years

So excited about our team and growth at @western_rise in 2023!

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Will Watters

@WillWatters

3 years

Shooting a @Kickstarter video yesterday, personally acting as the stylist, producer, and director shooting 6 locations and a studio shoot, the model says, “This is impressive, we usually shoot something like this with a team of 10.” - Pretty much summed up my life.

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Will Watters

@WillWatters

3 years

Hiring Virtual Assistants for our team has been such a hack for our small company. Not only has it increased the productivity of most of our team, it’s increased the work/life balance. Can’t recommend it enough.

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Will Watters

@WillWatters

2 years

Really loving this simple format interviews I’ve been doing with @western_rise . Gives me a reason to reach out to friends like @chrisburkard and @JasonPanzer . Who should I chat with next?

Interviews: Chris Burkhard

Chris Burkard is an accomplished explorer, photographer, creative director, speaker, and author. Traveling throughout the year to pursue the farthest expanses of Earth, Burkard works to capture...

westernrise.com

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Will Watters

@WillWatters

3 years

Operating as a small team, having relentless self discipline and ruthless control of your calendar is a superpower. I just re-strategized my entire week layout again and am always seeking to optimize it more. It makes me so much more efficient.

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Will Watters

@WillWatters

2 years

I’ve been working on something for a few years to solve this. Anyone interested?

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Will Watters

@WillWatters

3 years

I’ve signed up for a lot of newsletters, but newsletters from operators like @mrsharma and @chrismeadej are by far the most actionable. Solid gold every week.

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Will Watters

@WillWatters

2 years

I love what @eightsleep has built. Big congratulations to @m_franceschetti . The product is incredible. As someone who knows textiles, there is a much easier way to solve this problem. Every night most people sleep under the equivalent of a trash bag.

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Will Watters

@WillWatters

2 years

In NYC this weekend. Would love to meet up/say hey to a few people in person. Anyone around? @mrsharma @irrvrntVC @MattMullenax @codyplof

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Will Watters

@WillWatters

3 years

Just throwing out a few beliefs: - I believe @Kickstarter is the best way to start any retail brand. - I believe the right funding for a business can be a huge unlock. - I believe dream mentors are just people and getting them onboard is always just a message away (👋 @mrsharma )

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Will Watters

@WillWatters

3 years

Well, nice start to 2022. @kellyrwatters , our 2yo old son, and I have all tested positive for COVID. Send positive vibes as we try to run a business and quarantine with an active 2yo.

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Will Watters

@WillWatters

3 years

We make the most versatile apparel on the market. It may not be the softest or the most trendy, but that’s not what we make. I want to chat with people that see our potential at @western_rise . DM me, tag someone, reply, just want to connect!

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Will Watters

@WillWatters

3 years

Cookies, but make it fashion. All kidding aside, this experience is incredible @LastCrumbCookie @matthewcjung . Also, @BlakeADriver and @Derekangulo91 give the best Christmas presents.

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Will Watters

@WillWatters

4 years

With the changes coming via iOS14 and rising CPM costs, who’s focusing on content marketing for growth?

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Will Watters

@WillWatters

8 months

Here's how we have completely changed our strategy with Meta Ads.

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Will Watters

@WillWatters

2 years

I collect business ideas like people collect domains. I need help.

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Will Watters

@WillWatters

3 years

After 4 weeks of traveling, it’s so good to be home with this crew. This is what it’s all about.

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Will Watters

@WillWatters

3 years

Sometimes I miss when we didnt care about sleep stats, recovery, and fitness scores. We just went out there and lived carelessly.

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Will Watters

@WillWatters

3 years

Much needed time away with these 2. @kellyrwatters

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Will Watters

@WillWatters

3 years

Founder anxiety is intense. The roller coaster is always there.

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Will Watters

@WillWatters

3 years

Could really get into this remote work game.

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Will Watters

@WillWatters

3 years

Muted ‘NFT’. Best decision I’ve made on this app.

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Will Watters

@WillWatters

3 years

Spent the last few months developing our partner program for scratch. Seeing guys that have helped me build it with our brand in their bio is awesome.

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Will Watters

@WillWatters

3 years

2022 is go time. So much opportunity.

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Will Watters

@WillWatters

3 years

In other acquisition news, @listendotco backed @CatchCompany acquires Recur Outdoors, owners of @PostFlyBox and @BadfishTv to enter the fly fishing space. Smart buy.

Digitally-native Fishing Brand Catch Co. Expands Into Fly Fishing With Acquisition Of Recur Outdoors

/PRNewswire/ -- Catch Co., a leading fishing brand, content, and commerce platform, today announced that it has acquired Recur Outdoors, a Boston-based startup...

www.prnewswire.com

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Will Watters

@WillWatters

3 years

Currently on Stamped, but looking for something better for reviews. Primarily want an easy process for submission. Like @juniphq , not a big fan of @Yotpo . @GetOkendo may be another option? Recommendations?

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Will Watters

@WillWatters

3 years

One thing I drastically underestimated starting my own brand was the importance of selling. Refining your messaging down to the core value propositions of each product and why that matters to the customer is an art form. Pro tip: The answer lies in your product reviews.

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Will Watters

@WillWatters

2 years

I just wanted to give a huge shoutout to our VP of Sales Victoire Dumont! In 3 weeks on the job, she has traveled to multiple shows, met with countless stores and assembled a sales team that now covers 43 states between 4 agencies and a team of 9 sales people.

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Will Watters

@WillWatters

3 years

Man 50 cent has seen some inflation.

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Will Watters

@WillWatters

2 years

Is your Facebook ad performance down? Looking for a boost in conversion rate? Us too. I built @shopfuturewant for that reason. We write great reviews, have a great platform and are a great partner. Shoot me a DM if you’re interested.

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Will Watters

@WillWatters

3 years

We just launched a complete new homepage redesign and I think it looks great! Let me know what you think.

Apparel For The Modern Traveler | Western Rise

We make quality apparel for the modern, one-bag traveler so they can carry less and experience more.

westernrise.com

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Will Watters

@WillWatters

3 years

Daycare canceled all week due to COVID. Family seems fine. Always underestimate how tiring it is being FT Founder and FT caregiver. Shoutout to anyone in this position.

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Will Watters

@WillWatters

2 years

Even with limited inventory of our hero product, we were up 90% YoY in January. Let’s go!

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Will Watters

@WillWatters

4 years

Just hit inbox zero for the first time in probably 2 years. What a liberating feeling.

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Will Watters

@WillWatters

3 years

A clean vest that performs well is something I’ve wanted for awhile. I’ve been living in the AirLoft Vest since it launched.

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Will Watters

@WillWatters

11 months

Extra respect to all the marketers out there with young children. Weathering Thanksgiving and Black Friday without childcare is tough.

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Will Watters

@WillWatters

3 years

Just booked 2 weeks in Mexico because daycare is closed and a condo + FT nanny are less than a babysitter in Telluride. Wild.

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Will Watters

@WillWatters

2 years

“The new luxury is the luxury of freedom and time. Once you’ve had a taste of that life, no corner office or fancy chef will be able to drag you back.” - Jason Fried

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Will Watters

@WillWatters

3 years

Ecomm service providers, I know it’s your job to send countless e-mail flows hoping that a few people read them and eventually convert, but I promise there’s a better way. It’s gotten absurd.

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Will Watters

@WillWatters

8 months

There's a fine line between hustle and burnout. Ever noticed how we glorify the grind until it grinds us down? This isn't sustainable. Let's normalize building empires without sacrificing our sanity. Time to redefine success.

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Will Watters

@WillWatters

4 years

First shipments of our @western_rise AirLoft Jackets are headed out today and I couldn’t be more excited. They are incredible and I can’t wait for people to receive them.

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Will Watters

@WillWatters

10 months

It’s time to break your routine… Every so often, break your daily routine. Take a look back at it and see if it’s the life you want to live. Life if about rhythms. It’s easy to fall into one. But that doesn’t mean you can’t change the frequency.

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Will Watters

@WillWatters

8 months

Heads up, brands: Most. of you are kinda missing the whole point of social media. It’s not just another spot to plaster your latest product. Think about it. When was the last time you logged on hoping to get bombarded with ads? Yeah, never.

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Will Watters

@WillWatters

3 years

I’m at the point where I really miss work travel. Any kind of travel really, but I really miss face to face intellectual conversations.

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Will Watters

@WillWatters

3 years

What’s the best Friday office music and why is it Jurassic 5?

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Will Watters

@WillWatters

3 years

Building a startup in a vacation town feels like a cheat code. Hiking, skiing and mountain biking trails 2 blocks from the office, direct flights to NYC, LA, SF. Am I missing too much not being in a city?

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Will Watters

@WillWatters

3 years

@pa1ge @western_rise

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Will Watters

@WillWatters

3 years

👀 👀 👀

Kelly Watters

@kellyrwatters

3 years

The @western_rise partnership with @PompPodcast went live today. I love working with partners that really understand why we build our products.

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Will Watters

@WillWatters

3 years

What starting a company with your significant other is like. @kellyrwatters

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Will Watters

@WillWatters

2 years

This is exactly the time I look for help. I’m not busy. This is a perfect time for calls and new business. Shoot your shot.

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Will Watters

@WillWatters

8 months

1. Picture sailing through a storm, that's entrepreneurship. Learning to navigate these choppy waters could mean sink or sail to success.

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Will Watters

@WillWatters

3 years

Learning how to manage working with a VA has not only helped increase my daily efficiency by at least 30%, but it has really taught me to more effectively communicate with my team. Thorough communication + good briefs really cut down on unnecessary meetings.

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Will Watters

@WillWatters

4 years

Does anyone have any examples in DTC ecomm using text for community building vs sales/discount? Interested in the channel, but dislike how most are currently using it.

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Will Watters

@WillWatters

3 years

@Cflexman Someone should just buy Thomasnet and fix it.

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Will Watters

@WillWatters

2 years

Office views aren’t too bad either.

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Will Watters

@WillWatters

10 months

We are currently shooting videos explaining all of our major products. Why did we not do this sooner. So much easier to explain a product to people via short form video that PDPs.

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Will Watters

@WillWatters

3 years

@soundslikecanoe @SeanEcom Thank you. This tweet has big "millennials spend all their money on avocado toast" vibes.

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Will Watters

@WillWatters

4 years

@anothercohen I’ll send you a pair of @western_rise . Shoot me a DM. Ours are better.

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Will Watters

@WillWatters

7 months

Think personal branding is just for entrepreneurs or influencers? Think again. Here are 5 reasons why it's vital, whether you're climbing the corporate ladder or launching a startup:

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Will Watters

@WillWatters

10 months

@SeanEcom Would never purchase Our Place after this. But… also a big Hexclad fan. Major cringe.

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Will Watters

@WillWatters

2 years

“Ready to eat avacado home delivery service” - only in NYC is this a viable business.

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