Unofficial Partner™ @UnffclPrtnr Twitter profile

Last Seen Profiles

@KILLAUXY

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@miniqieu

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$\ うまいなべ /$

@u__ma_i_na_be

@Quinny_Kong

@_IICONICS_

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@MCKENZIEBLEVI11

@RedwoodYapster

@_axolotly_

@SquareKush

@todo_motty

@miniqieu

Unofficial Partner™

@UnffclPrtnr

2 years

At full time Peter Walton explains blockchain

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Unofficial Partner™

@UnffclPrtnr

6 years

The Masters is selling a dangerous, unsustainable dream - that golf courses are supposed to be green. Carnoustie's brown fairways are not a sign of neglect, they are a sign that it's summer.

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Unofficial Partner™

@UnffclPrtnr

3 years

Every picture tells a story….keep looking at this photo of the 2018 Yorkshire team

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Unofficial Partner™

@UnffclPrtnr

7 months

Let's just call it a full and frank exchange of views...today's podcast went deep in to the issues surrounding #ManchesterCity , the renewal valuation of the Etihad relationship and looming legal battle with the #PremierLeague . @sportingintel and @slbsn go at it. I learnt loads

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Unofficial Partner™

@UnffclPrtnr

1 year

For any journalist covering the #Rubiales story, the @WomeninFootball report is ESSENTIAL context. Not sure it’s possible to get close to the issue without referencing it. 82% of women working in football have experienced discrimination at work. Just 23% felt able to report it

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Unofficial Partner™

@UnffclPrtnr

7 years

50 years of 'working the grey areas' and no All Black is sent off. Like getting Miandad lbw in Lahore

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Unofficial Partner™

@UnffclPrtnr

2 years

A minor moment in the history of the world perhaps, but today sees the 250th episode of Unofficial Partner podcast. McCormack to the Metaverse, the story of the sports business. Here's to 250 more. Thanks to all those who've listened along the way

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Unofficial Partner™

@UnffclPrtnr

5 years

Not every day @MichaelClayto15 and @GeoffShac appear in the same list as @NiallOfficial

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Unofficial Partner™

@UnffclPrtnr

6 years

A bit of personal news: I’m leaving Havas to do an exciting new thing, which I’ll tell you about when I see you. It’s been fun, worked with some lovely and talented people and have learnt a shed load. But the next thing has been calling for a while...

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Unofficial Partner™

@UnffclPrtnr

4 years

NEW POD: Meet the owner. Many people talk about the lessons of the IPL for the #sportsbiz , but @rajasthanroyals franchise lead owner Manoj Badale is one a select few who know the reality. Via Apple Or search 'Unofficial Partner' in your podcast app

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Unofficial Partner™

@UnffclPrtnr

1 year

"I think it's a bit rich to be scolding the broadcasters for underpaying because when you look at the history, FIFA itself never put any value on the women's rights." Moya Dodd, former FIFA Exco member, on the Unofficial Partner podcast.

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Unofficial Partner™

@UnffclPrtnr

7 months

There's a role in football for systems thinking, data-led decisions and proper processes. But there's also chaos, luck and the just plain unexplainable - all of which is why we like it. @jstockwood on the joy, heartache, potential and broader importance of @officialgtfc #gtfc

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Unofficial Partner™

@UnffclPrtnr

3 years

I'm pretty certain this paragraph captures the national mood HT @BeardedGenius

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Unofficial Partner™

@UnffclPrtnr

3 years

NEW POD: Paul Conway, head of Pacific Media Group talks about multi club ownership in European football. It's like a football MBA: Brexit, transfer strategy, German v British managers, data analytics. In collaboration with @PortasConsult

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Unofficial Partner™

@UnffclPrtnr

4 years

We asked @paulgilham , Director of Photography for @GettySport for his favourite top ten football photos of the year. The results are spectacular, and help tell the story of 2020

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Unofficial Partner™

@UnffclPrtnr

5 years

The Amazon campaign war room, Friday 4.56pm. 'Has anyone ever used Tower Bridge as the backdrop?' 'Nah, I'm almost certain that's a new idea'.

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Unofficial Partner™

@UnffclPrtnr

1 year

What is a football club? The story of @bfcdublin is an antidote to the usual football story of p/e, multi club and Super League pretensions. New podcast on a different way of looking at the business of sport.

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Unofficial Partner™

@UnffclPrtnr

8 years

Big moment for me, the first glimpse of my new book, The Captain Myth

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Unofficial Partner™

@UnffclPrtnr

5 years

Rugby at its worst. 90% of the people watching around the world have no idea what’s going on, why one team is winning and the other losing #RWCFinal

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Unofficial Partner™

@UnffclPrtnr

3 years

The stories that will forever define the captaincy of Padraig Harrington are falling in to place. This thread is about what I learnt about the mistakes we make when talking about leadership and strategy from writing #CaptainMyth ⬇️⬇️⬇️

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Unofficial Partner™

@UnffclPrtnr

4 years

A year (and 61 podcasts) ago today, me and @paulpingles launched the first Unofficial Partner, with special guest @PaulHawksbee . Time flies when you're having fun etc, other cliches available on request. Thanks for everyone who has joined us along the way.

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Unofficial Partner™

@UnffclPrtnr

3 years

Whoever said grief isn’t linear was bang on. Sitting watching Brighton Palace and thinking of my old mate Kevin Roberts and the laughs we’d be having

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Unofficial Partner™

@UnffclPrtnr

5 years

Zelig on the 'fan experience' at the UEFA Champions League final: "I've been a Spurs season ticket holder for 20 years, so I know a thing or two about suffering" (Contains product placement) #SportsBiz

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Unofficial Partner™

@UnffclPrtnr

5 years

The 10 best sports documentaries ever made

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Unofficial Partner™

@UnffclPrtnr

6 years

This thread, and the article it relates to, should be required reading for every - EVERY - person working in sports marketing today.

Aram Zucker-Scharff | @[email protected]

@Chronotope

6 years

The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users.

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Unofficial Partner™

@UnffclPrtnr

10 years

Rose pays homage to Seve. #RyderCup

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Unofficial Partner™

@UnffclPrtnr

2 years

That opening paragraph... @brokenbottleboy

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Unofficial Partner™

@UnffclPrtnr

10 years

Rory's premature moment #rydercup

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Unofficial Partner™

@UnffclPrtnr

7 years

The England cricket team arrive for nets

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Unofficial Partner™

@UnffclPrtnr

5 years

Brand new podcast: At home with @charliesale Get it direct iTunes Android

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Unofficial Partner™

@UnffclPrtnr

8 years

sport eh?

clare

@_claremoser

8 years

my grandpa has been waiting 81 years for this😭 #GoCubbies

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@UnffclPrtnr

3 years

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Unofficial Partner™

@UnffclPrtnr

5 years

Same. Was talking to my daughter Rakuten about this

SportsPro

@SportsPro

5 years

🔊'It's like naming your child': Spurs head of partnerships, Fran Jones, on why the club are playing the waiting game with naming Tottenham Hotspur Stadium #SPFAN19

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Unofficial Partner™

@UnffclPrtnr

5 years

It's hard to contain @rorysutherland in full flow, so we put him in a cupboard. The new Unofficial Partner podcast is out, and it's the best 45 minutes you'll spend today #sportsbiz

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Unofficial Partner™

@UnffclPrtnr

1 year

Delighted to welcome @MoyaDodd on to the podcast, one of the most influential women in sport, former FIFA Exec Committee member. I asked her whether FIFA is the right home for women's football. Her answers are characteristically honest. #Sportsbiz #FIFA #WSL

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Unofficial Partner™

@UnffclPrtnr

4 years

NEW POD: The Unofficial Partner Guide to European Breakaway Super Leagues Guest Phil Carling of @OctagonUK has seen every version of this story come and go. From Berlusconi to JPMorgan, the money men change but the idea remains the same. A great listen

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Unofficial Partner™

@UnffclPrtnr

5 years

Can he just clarify, is he for or against cash?

Mark Hughes

@SportmphMark

5 years

"Cash is king," says Lewis Hamilton about why Australian Grand Prix is going ahead amid corona fears. "Shocking that we are all sitting in this room."

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Unofficial Partner™

@UnffclPrtnr

3 years

Please stop the threads. They have turned Twitter in to Linkedin. And the plagiarism is just so blatant and unapologetic, taking someone else's book, or body of work, and re-presenting it as 'here's what I learnt' thought leadership bullshit.

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Unofficial Partner™

@UnffclPrtnr

6 years

The dangerous legacy of The Masters

Zac Blair

@z_blair

6 years

The people on twitter complaining about Walton Heath being brown & “looking terrible” to need quit golf and start playing an indoor sport 😂 place looks soooooo good ... you need to get down with brown people

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Unofficial Partner™

@UnffclPrtnr

9 years

Depressing letter from a state school head teacher in @spectator on the facilities for cricket/sport in his school

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Unofficial Partner™

@UnffclPrtnr

4 years

I wonder if this was how Quilter imagined it when they signed up as sponsor of the Autumn Internationals. Bit low key to say the least

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Unofficial Partner™

@UnffclPrtnr

4 years

Today's podcast tells the story of @OptaJoe with its founder @aidanstatz and former marketing head @banouby #sportsbiz @InCrowd_Sports Go direct Or listen via your favourite podcast app

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Unofficial Partner™

@UnffclPrtnr

4 years

The headline has omitted a useful bit of context: “says Osaka’s agent”

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Unofficial Partner™

@UnffclPrtnr

1 year

Best publication ever created, there can be no arguments

Barrie Tomlinson

@BarrieEditor1

1 year

I've had a request to show Roy's England team. Here's the cover which features the team, including the late Trevor Francis, Malcolm Macdonald and characters from the stories in Tiger and Roy of the Rovers.

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Unofficial Partner™

@UnffclPrtnr

7 months

Listen to the whole conversation here. Really interesting on the realities of the legal challenge.

UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever

Manchester City are in the process of extending their most important and lucrative sponsorship deal, with Etihad, the Abu Dhabi-based airline, whose brand is sy

podcasts.apple.com

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Unofficial Partner™

@UnffclPrtnr

4 years

Good piece by @MurrayBarnett on the Unofficial Partner blog

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Unofficial Partner™

@UnffclPrtnr

7 years

Nice drive-by #Millennial hit by @Sathnam

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Unofficial Partner™

@UnffclPrtnr

3 years

NEW POD: A Gambling Addict's View of the Sports Business. @patrickfoster02 was a pro cricketer who lost everything to betting and has written a searingly honest book on his experience: Might Bite, co-authored with @willis_macp . Via Apple Podcasts:

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Unofficial Partner™

@UnffclPrtnr

3 years

Regular feature: Ambassador, You Really Are Spoiling Us...the worst brand spokespeople in sports marketing. 1. Michael Owen (submitted by @KieranMaguire )

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Unofficial Partner™

@UnffclPrtnr

3 years

If you were seeking to create a really unhappy, outrageously entitled and perpetually disappointed adult, you’d do what the US golf media has been doing to Charlie Woods over the past fortnight. He’s a child, and the journalists are adults. But it’s hard to tell the difference.

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Unofficial Partner™

@UnffclPrtnr

3 years

The burying of bad news strategy, a la Yorkshire today, is really revealing. It's done because 'it's the smart thing to do', but in reality is such a hackneyed idea borne of a bygone newspaper age. If anything it makes you look cynical and more guilty of something.

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Unofficial Partner™

@UnffclPrtnr

3 years

Bit fragile this morning, but in the cause of celebrating the life of a much loved old mate #RIPKev

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Unofficial Partner™

@UnffclPrtnr

3 years

NEW POD: The Man Utd shirt deal unpicked: What happened, and what's the meaning of what happened? And btw, is there a better analyst of sports sponsorship than @shaymantim ? Nope, I don't think so. Search 'Unofficial Partner' in your podcast app, or via Apple, Google, Spotify

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Unofficial Partner™

@UnffclPrtnr

3 years

On Sunday afternoon, golf’s major season is over for another nine months. Weird situation, called by @GeoffShac on @SOTG_Pod with @rodmorri and @mikeclaytongolf . Golf has upended its entire calendar for two events golf fans don’t care about - the FedEx Cup and the Olympics.

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Unofficial Partner™

@UnffclPrtnr

5 years

Good luck with the next thing ⁦ @MurrayBarnett ⁩

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Unofficial Partner™

@UnffclPrtnr

4 years

OUT NOW - The story of Channel 4 cricket and how it shaped the conversation about pay v free to air TV for a generation. We get the view from both sides of the negotiation table. @Brooker2 was architect of C4's strategy and @TerryBlakeVoice had to tell the BBC they'd lost out.

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Unofficial Partner™

@UnffclPrtnr

5 years

Film pitch: an oddball buddy movie sees maverick cop (Philip Seymour Hoffman) team up with by-the-book sidekick (Kevin Spacey) as they go on a quest to find the only Nike store in Paris selling a England women's football shirt. Hilarity ensues.

Richard Ayers

@richardayers

5 years

On the way! #Lionesses ftw #FIFAWWC2019 #DareToDream ( @LewisWiltshire didn’t get the branding memo @SarBareman @saraboothNI )

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Unofficial Partner™

@UnffclPrtnr

4 years

Today's podcast is a very powerful wake up call for the sports business, delivered by Claire Enders, the UK's pre-eminent media, entertainment and tech analyst. Get it direct Via Apple, Spotify, Stitcher Or search 'Unofficial Partner' in your podcast app

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Unofficial Partner™

@UnffclPrtnr

2 years

When Olympian @loralski found herself without a sponsor, she created a sports brand of her own. And then she found a tribe. The story of is today's UP podcast. With regular co-host @LauLauWeston , board member of @WomenSportTrust Links in the thread

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Unofficial Partner™

@UnffclPrtnr

1 year

We got a sneak view of the book, which has a nice @GaryLineker plug on the cover... Published on Oct 12th and available to pre-order from @BloomsburySport today. Not the worst Christmas gift. It's almost like they planned it.

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Unofficial Partner™

@UnffclPrtnr

4 years

#clapforNHS is the best thing ever, my god what a moment

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Unofficial Partner™

@UnffclPrtnr

6 years

Something I did for The Irish Times via @IrishTimesBiz

Boot on other foot as power in sports business shifts to fans

Sports governing bodies face fight for relevance against digital entertainment industry

www.irishtimes.com

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Unofficial Partner™

@UnffclPrtnr

5 years

He makes a good point

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Unofficial Partner™

@UnffclPrtnr

3 years

NEW POD: The one and only @RPMComo came on Unofficial Partner, and hilarity ensued. Super League (obvs), private equity, unbundling the album, what The Verve looked like on a balance sheet and the meaning of @gilesmorgan71 Warning: Contains the phrase Soft Conditionality

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Unofficial Partner™

@UnffclPrtnr

3 years

really good ad

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Unofficial Partner™

@UnffclPrtnr

4 years

At this point in a normal #LeadersWeek I’d be downstairs with a nespresso and family pack of Solpadeine, trying to avoid that monotonous mid ranking NFL bloke I lied to about him voicing The Life Of An American Big Eventer, a 12 part series which he said he might get budget for

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Unofficial Partner™

@UnffclPrtnr

5 years

No player ever says ‘fan base’

Ryan Sessegnon

@RyanSessegnon

5 years

I am absolutely delighted and buzzing to have signed with @spursofficial . A club with a fantastic fan base and a place where I feel I can learn and improve as a player to take my game to the next level. I can’t wait to get started! 💙 #COYS

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@UnffclPrtnr

4 years

Klopp is such a brilliant, natural communicator, on any medium. You can’t fake empathy

Liverpool FC

@LFC

4 years

BOSS ❤️ As part of LFC Connect, Jürgen Klopp surprised three Reds with special video calls recently, speaking openly and freely during this tough time 🙌

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Unofficial Partner™

@UnffclPrtnr

3 years

I just never understand why people think golf is an old white man's game

David Scott

@davidscottPGA

3 years

0800: Peter Forster, Driving in as the new R&A Captain. ⁦a quite superb occasion. @RandA ⁩ ⁦ @ScottishGolf ⁩

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Unofficial Partner™

@UnffclPrtnr

5 years

I've been saving this after ⁦ @Rod_Morri ⁩ recommended it, and it's brilliant. Anyone into golf, do yourself a favour...⁦ @MichaelClayto15 ⁩ in Major winning form (part 2 is gold)

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Unofficial Partner™

@UnffclPrtnr

4 years

From those heady days (about two and a bit weeks ago) when you could actually leave the house and go and meet people...we went to SW19 to talk to @alex_willis about sports marketing, career plans and the Wimbledon brand.

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Unofficial Partner™

@UnffclPrtnr

3 years

Hear the full conversation on Yorkshire, racism and flawed systems. With @JohnAmaechi and @SanjayKickItOut Listen via Apple Podcasts:

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Unofficial Partner™

@UnffclPrtnr

6 years

It’s pretty extraordinary how bad this is - will you just look at ‘em ffs

Bleacher Report

@BleacherReport

6 years

One of these legends is walking away with $9M at #CapitalOnesTheMatch What would you do with that money?

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@UnffclPrtnr

4 years

I’m absolutely stunned by this terrible news. Can’t believe it.

SportBusiness

@SportBusiness

4 years

It is with immense sadness that we announce that Kevin Roberts, founding editor and group editorial director for the SportBusiness Group, has passed away suddenly, aged 61. Our deepest sympathies to his family. Rest in peace Kevin

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Unofficial Partner™

@UnffclPrtnr

4 years

Excited to share this, a new series out today, working alongside co-host @LauLauWeston . First guest is @MaggieMrphy , who is asking some very good questions about building brands and commercial value in women's football.

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Unofficial Partner™

@UnffclPrtnr

5 years

Charlie Sale on the role of PR in sport #sportsbiz

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Unofficial Partner™

@UnffclPrtnr

5 years

Arguably the greatest magazine article ever written.

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@UnffclPrtnr

3 years

Let's face it, if anyone knows what Gen Z likes and dislikes it's this guy.

ESPN FC

@ESPNFC

3 years

Florentino Perez says we may need to make football matches shorter than 90 minutes 😳

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Unofficial Partner™

@UnffclPrtnr

5 years

Rejoice! The sports marketing industry has officially recognised half the population of the world. This wonderful news comes just 91 years after British women got the right to vote. These really are heady times.

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Unofficial Partner™

@UnffclPrtnr

3 years

NEW POD: Test cricket is fun, so why is it always sold like broccoli or BBC4 - you're not going to like it but it'll be good for you... How about applying another strategy? @mikejakeman @OmarChaudhuri , Tony Singh, CCO of @englandcricket @timwig

Unofficial Partner Podcast

Listen to Unofficial Partner’s Unofficial Partner Podcast podcast on Apple Podcasts.

podcasts.apple.com

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Unofficial Partner™

@UnffclPrtnr

5 years

If you work in the #sportsbiz , the chances are you know @nickbeyond . But you won't have heard him be as candid about his life and career as he is on this podcast. @SportIndustry @BeyondSport #BTSIA

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Unofficial Partner™

@UnffclPrtnr

3 years

These hyper sexualised golf influencers are really growing the game imho

Rod Morri

@Rod_Morri

3 years

In the next 10 minutes Ep 100 of @_GoodGoodGolf will be published and because I need to link to this photo of @mikeclaytongolf in the show notes I thought I would publish it here. You can thank me later

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Unofficial Partner™

@UnffclPrtnr

5 years

'Your beard is the bellwether of the digital sport economy' New pod out today with @richardayers of @7League featuring random mentions for @JamesEmmett @LewisWiltshire @1PeterHutton @MCSaatchiSteveM @yodaniel @SportByFort @spoonybear @LuisDV and others

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Unofficial Partner™

@UnffclPrtnr

5 years

Just catching up with The Proclaimers at Pontins Camber Sands

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Unofficial Partner™

@UnffclPrtnr

3 years

When the Queen Mother died, I was on Radio5 talking about the LDV Vans Trophy. Peter Allen asked for my views and I said she’d had a good innings, but it’s hardly a shock etc. Then the producer said in my earpiece, ‘No one can hear you, he’s talking to Nicholas Witchell’.

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Unofficial Partner™

@UnffclPrtnr

3 years

Lovely feedback from Andy Sutherden on the recent @JohnAmaechi podcast

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Unofficial Partner™

@UnffclPrtnr

6 years

That's rather brilliant

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Unofficial Partner™

@UnffclPrtnr

7 years

This is so good.

Are the tech giants threatening traditional broadcasters when it comes to sport?

Mike Darcey assesses how vulnerable Sky is to a bid for Premier League rights from one of the tech giants

rts.org.uk

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Unofficial Partner™

@UnffclPrtnr

4 years

There are very few people with the depth and breadth of experience in football than @JanePurdon , from Sunderland and the Premier League to UK Sport and @WomeninFootball Listen via your favourite podcast app

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Unofficial Partner™

@UnffclPrtnr

3 years

Spot the non-billionaire

Leaders Business

@LeadersBiz

3 years

2014: @RichardGillis1 strikes a pose during a sports owners special. The Unofficial Podcast owner was at the helm for a session with @Jaguars ' Shahid Khan and @dallascowboys ' Jerry Jones. And the Unofficial team will be back in full force on 5 - 7 October. #LeadersWeek .

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Unofficial Partner™

@UnffclPrtnr

4 years

Come on Netflix, keep up

BBC Press Office

@bbcpress

4 years

BBC to deliver biggest push on education in its history - 14 weeks of educational programmes and lessons to every household in the country - whatever your child’s age, beginning on 20 April:

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@UnffclPrtnr

3 years

Where's all that sponsorship brand purpose when you need it?

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Unofficial Partner™

@UnffclPrtnr

3 years

NEW POD: What has to go right for women's sport to be worth a billion quid by 2030? @Tammy_Parlour @zalkudcy @LauLauWeston on 'Closing the Visibility Gap', the new report from @WomenSportTrust and @TwoCirclesSport launched today. Search 'Unofficial Partner' in your podcast app

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Unofficial Partner™

@UnffclPrtnr

5 years

That’s the least Spursy thing that’s ever happened in my lifetime #COYS #cityvthfc

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Unofficial Partner™

@UnffclPrtnr

4 years

Unofficial Newsletter just out. •Meet @RajasthanRoyals owner Manoj Badale •The IPL’s most underrated stat •Virat Kohli’s day rate •‘Yes Bank Maximums’ and 32 other sponsorship activation ideas. •That @LuisDV pod in four pull quotes

The IPL franchise owner's guide to the sports business

In this newsletter:

unofficialpartner.substack.com

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Unofficial Partner™

@UnffclPrtnr

4 years

@Joeler_SH @OctagonUK Any of them check the copy?

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Unofficial Partner™

@UnffclPrtnr

7 years

7 things the sports marketing industry is obsessing over right now via @thedrum

7 things the sports marketing industry is obsessing over right now

"You at Leaders?"

www.thedrum.com

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Unofficial Partner™

@UnffclPrtnr

7 years

Someone just told @jimdowling how many categories there are at #UKSA17

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Unofficial Partner™

@UnffclPrtnr

2 years

This is all about a journalist wanting to place himself in the story, desperate for a clickable moment.

Chris Hammer

@ChrisHammer180

2 years

"Don't push me, you're on television. It doesn't look good being handled by security, Manchester United are a big club Erik!" Erik Ten Hag and his security guy not impressed with Gary Cotterill welcoming him to the Premier League #mufc

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Unofficial Partner™

@UnffclPrtnr

2 years

NEW POD: What will the post EA/FIFA era look like? What are the strategic vulnerabilities to be exploited? How do gaming licenses really work? All this and much more with @styxflows , CEO and Founder of @Strikerz_inc , creator of @UFLgame . Hear here

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