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Twenty First Group

@TwentyFirstGrp

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Groundbreaking sports intelligence. Driving sporting success and unlocking commercial value.

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Joined May 2013
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@TwentyFirstGrp
Twenty First Group
7 months
At TFG we're really excited about the year ahead 🎉 With sport now confronting a number of challenges, we've deployed our Intelligence Engine to develop a range of market-leading, innovative products and services to help our clients deliver sporting success, build audiences and
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@TwentyFirstGrp
Twenty First Group
5 years
In football money doesn’t always equal success, so how do some teams outperform their wage budget? @luishusier looks at the most efficient teams from around the world
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@TwentyFirstGrp
Twenty First Group
7 years
If you want quality: @FCBarcelona v @juventusfc ... uncertainty: @DieRotenBullen v @AS_Monaco ... a bit of both: @OfficialASRoma v @Atleti
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@TwentyFirstGrp
Twenty First Group
4 years
Empty stadiums have shrunk football teams’ home advantage - @21stClub and @TheEconomist explore why teams play better at home, in spite of officiating bias disappearing.
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@TwentyFirstGrp
Twenty First Group
2 years
The @SkyBetChamp play-offs start this weekend and our projection models make @NFFC favourites to win promotion after meeting @htafc in the final. There isn't much in it, with our models predicting the winner is likely to come from the tie between @NFFC and @SheffieldUnited .
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@TwentyFirstGrp
Twenty First Group
6 years
We're delighted to have collaborated with @TheEconomist to look at goalkeepers, assessing if they are - as often claimed - actually undervalued by clubs
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@TwentyFirstGrp
Twenty First Group
4 years
We're supporting our partner @Only1Argyle in hiring a First Team Data Scientist to primarily support the club in talent ID and recruitment. To find out more:
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@TwentyFirstGrp
Twenty First Group
7 years
This week's blog looks at a top-down approach to finding undervalued players: by @OmarChaudhuri
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@TwentyFirstGrp
Twenty First Group
5 years
Football teams are constantly getting results they don’t deserve, and often rash decisions can be made as a result. @OmarChaudhuri explores why the smartest clubs ensure that emotions from short term results don’t cloud judgement in this week's insight.
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@TwentyFirstGrp
Twenty First Group
5 years
"It’s a new approach to international recruitment, which should benefit all the CPL clubs and improve the quality of play" - @CPLsoccer partner with #21stClub in a league-wide deal to source top international talent for the league's teams.
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@TwentyFirstGrp
Twenty First Group
6 years
When Steve Jobs left Apple, its share price fell by 0.7%. A coach, key player or even director at a football club can be worth five times this. This week @OmarChaudhuri looks at how clubs can mitigate key person risk
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@TwentyFirstGrp
Twenty First Group
7 years
Football clubs are beginning to think like financial institutions: @Marcotti breaks down the Schick to Roma deal
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@TwentyFirstGrp
Twenty First Group
5 years
We’re looking for a Junior Data Analyst to join our Football Intelligence team! Keen to service our global clientbase in areas such as player and head coach recruitment, youth development, and strategic projects? Got the right skills? Apply here:
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@TwentyFirstGrp
Twenty First Group
5 years
In most sports, the team that dominate the match, almost always go on to win it. But in football that's far from the case. @OmarChaudhuri explores why we can't allow short term results to mislead our perception of team performance in this week's insight
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@TwentyFirstGrp
Twenty First Group
6 years
We're hiring! Apply to join our Football Intelligence team as a Quantitative Analyst:
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@TwentyFirstGrp
Twenty First Group
6 years
In this week's blog, @OmarChaudhuri looks at how for smaller clubs the pool of talent grows as the resource to scout it shrinks
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@TwentyFirstGrp
Twenty First Group
6 years
The best possible signing is when there was no one younger, better, and cheaper available. But do we know when this is the case? @OmarChaudhuri looks at the essential nature of a full perspective on market options when scouting.
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@TwentyFirstGrp
Twenty First Group
9 months
Everton's points deduction has changed their relegation chances from 6% to 35%, though according to our League Projection Model they are not one of the three favourites to go down
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@TwentyFirstGrp
Twenty First Group
6 years
While they're slightly more likely to reach the quarter finals if they finish 1st, #ENG 's chances of winning the @FIFAWorldCup are higher if they finish 2nd
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@TwentyFirstGrp
Twenty First Group
5 years
I’s easy to recruit a player who impressed by inflicting defeats on us; not only is there the emotional reaction to losses, but the there tends to be a bigger pool of scouts. @OmarChaudhuri explores the need to avoid recruiting the 'obvious choice'.
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@TwentyFirstGrp
Twenty First Group
4 years
44% of transfers in the big 5 leagues happen between the big 5 leagues. But if those clubs looked further afield, for young talent in particular, where would they look? @AurelNz explores the 'other' options clubs have to unearth a vast pool of talent.
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@TwentyFirstGrp
Twenty First Group
6 years
Last week @ASRomaEN coach Di Francesco admitted his team became defensive against Shakhtar when he wanted them to attack. @OmarChaudhuri shows how football isn't alone when it comes to loss aversion
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@TwentyFirstGrp
Twenty First Group
8 years
We recently published a collection of insights for football club boardrooms. You can purchase it here:
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@TwentyFirstGrp
Twenty First Group
7 years
Using Chile's ageing squad as a case study, @OmarChaudhuri points out succession planning lessons for football teams
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@TwentyFirstGrp
Twenty First Group
6 years
Belgium and Croatia have some of the world's best players - but are they the markets to be scouting if you're not an elite club? @OmarChaudhuri uses our Player Model to assess the production line of different countries
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@TwentyFirstGrp
Twenty First Group
4 years
Smart Recruitment ⁦⁦⁦ @Only1Argyle ⁩: “We have brought a new data analytics approach in-house... 21st Club help us with a model for identifying future players. I don’t want to give too many secrets away, but that is moving along nicely.”
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@TwentyFirstGrp
Twenty First Group
5 years
How much does an injury truly impact a team, both financially and on-field performance? Leveraging insights from the 2018/19 @premierleague season we quantified the cost of injury in football, in collaboration with @catapultsports - Full report 👇
@catapultsports
Catapult
5 years
🤝 In collaboration with football intelligence agency @21stClub , we have quantified the impact of injuries in elite football in both financial & performance terms, highlighting the importance of effective injury mitigation processes. Read the full report:
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@TwentyFirstGrp
Twenty First Group
6 years
Over the past 18 months we've been delighted to learn about the ways clubs have been implementing some of the ideas from our first book. Today, we've published volume II of Changing the Conversation, available on Amazon:
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@TwentyFirstGrp
Twenty First Group
2 years
The @premierleague title race on the final day was a showcase in jeopardy, at kick off our projection models had @ManCity as big favourites for the title, but when they went 2-0 down @LFC became odds on favourites before City's incredible 5 minute comeback. #PremierLeague
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@TwentyFirstGrp
Twenty First Group
7 years
With managers across major leagues losing their jobs, @OmarChaudhuri establishes some principles for new hires
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@TwentyFirstGrp
Twenty First Group
6 years
We’re delighted to have collaborated with the FT on two pieces this week. First, on Watford’s success in recruitment, by @muradahmed
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@TwentyFirstGrp
Twenty First Group
5 years
WE'VE GOT A NEW HOME! After some amazing memories at Colonial Buildings, we outgrew our old office and have found a new home (just down the road in Clerkenwell) to house the team as we continue to grow 🏠
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@TwentyFirstGrp
Twenty First Group
5 years
Each decision to sign or not sign a player can cost or earn a club millions. But how can we best evaluate the judgement of our scouts, when our clubs make just a few transfers each year? @OmarChaudhuri breaks it down in this week's blog
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@TwentyFirstGrp
Twenty First Group
7 years
Controlling the uncontrollable by @BRGMarlow
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@TwentyFirstGrp
Twenty First Group
4 years
In 2018, Özil accepted a new 3.5 year deal worth an estimated £18.2m - and has since played 47% of PL minutes. By viewing the market at the time of the offer through the lens of our models, @alex_fassone explores how much should Özil have been offered?
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@TwentyFirstGrp
Twenty First Group
6 years
"Smart clubs know that results do not always reflect performance..The question is how do we measure performance?" @OmarChaudhuri explores the need for an objective view when assessing a teams performance, based on some of the simplest metrics. Read more
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@TwentyFirstGrp
Twenty First Group
5 years
'The wonderkid factory: How Dortmund embraced selling-club status and became the world’s best finishing school for young footballers' with insight from our Head of Football Intelligence, @OmarChaudhuri '
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@TwentyFirstGrp
Twenty First Group
3 years
Professional footballers are affected by covid up to 10 weeks after infection, according to an analysis collaboration between Twenty First Group and @TheEconomist . ⬇️
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@TwentyFirstGrp
Twenty First Group
5 years
Clubs from smaller leagues are faced with the challenge of growing revenues beyond expectation related to the domestic economy they operate in. @sophiet0m explores how they can make the transfer market work in their favour through smarter recruitment.
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@TwentyFirstGrp
Twenty First Group
7 years
We're delighted to announce a new partnership with the Hyundai @ALeague , which will see all 10 clubs adopt our Evolution platform
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@TwentyFirstGrp
Twenty First Group
7 years
In this week's blog, @OmarChaudhuri looks at clubs who sold key players in January, and the impact it had on their performance
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@TwentyFirstGrp
Twenty First Group
7 years
The challenge of scouting Ajax by @OmarChaudhuri
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@TwentyFirstGrp
Twenty First Group
6 years
Football is forever changing; smart clubs plan ahead to adapt. Is VAR - and the impact it is having on offsides - one of those changes?
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@TwentyFirstGrp
Twenty First Group
7 years
In this week's blog, @BRGMarlow looks at how clubs can expand their horizons in manager recruitment to find lesser-known candidates who might have everything that a club is looking for
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@TwentyFirstGrp
Twenty First Group
5 years
Our second home! We're thrilled to announce that #21stClub will be opening our second office, in San Francisco, as we expand our mission overseas, to change the conversation in Football. Our Managing Director, @AJSwoboda , will head up our US operations
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@TwentyFirstGrp
Twenty First Group
7 years
Because thinking is hard by @blakewooster
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@TwentyFirstGrp
Twenty First Group
6 years
Is winning always enough? We don't think so. @luishusier looks at the responsibility of the manager in developing young players and in the process increasing the overall value of the squad, in addition to winning on the weekend.
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@TwentyFirstGrp
Twenty First Group
4 years
Football is awash with statistics that reveal truths about a player's underlying ability. The true skill comes in identifying the right numbers to look at in order to find an edge, as @GuyRogers1108 explores in this week's insight.
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@TwentyFirstGrp
Twenty First Group
3 years
Big news! 21st Club and 15th Club have consolidated into one brand - @TwentyFirstGrp - offering a unique set of specialisms to drive sporting success and unlock commercial value across the sports industry.
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@TwentyFirstGrp
Twenty First Group
4 years
Available tomorrow at : ⁦ @blakewooster ⁩ in lockdown conversation with ⁦ @EniAlu ⁩, ⁦ @SiWils1 ⁩ & ⁦ @RasmusAnkersen
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@TwentyFirstGrp
Twenty First Group
5 years
As always, the fixtures at the start of the season have returned some unexpected results, which can skew our perception of how our team is 'really' doing @OmarChaudhuri explores the need to manage expectations rather than be deceived by the league table
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@TwentyFirstGrp
Twenty First Group
5 years
'Doing it differently - How Brentford flipped the script and staged a data revolution to become England’s smartest club' featuring @BrentfordFC 's co-Director of Football (and #21stClub co-founder) @RasmusAnkersen #ChangingTheConversation
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@TwentyFirstGrp
Twenty First Group
6 years
Clubs no longer just have a duty to win, they have a duty to entertain too. @OmarChaudhuri looks at the increasing pressure to attack
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@TwentyFirstGrp
Twenty First Group
6 years
The more liberal the country, the more the goals flow - just a correlation, or can dressing room culture influence the way we play?
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@TwentyFirstGrp
Twenty First Group
5 years
Loan-to-buy deals are on the rise, favored because they allow top clubs to comply with FFP regs without losing any of their purchasing power - a piece on the ⁦ @nytimes ⁩ by the brilliant ⁦ @RorySmith ⁩, with comment from ⁦⁦ @OmarChaudhuri
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@TwentyFirstGrp
Twenty First Group
6 years
We're delighted to have been asked to contribute to @TheEconomist 's print edition this week, on what makes a country good at football
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@TwentyFirstGrp
Twenty First Group
3 years
We're hiring! We're looking for a Data Scientist to join our team and support us in delivering best-in-class data science solutions for our clients. All the details, and how to apply can be found here:
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@TwentyFirstGrp
Twenty First Group
2 years
The importance of a sporting director is universally accepted. The question now becomes: how do you hire the right one? We believe data should be central to identifying the individuals who are the right fit for your football club.
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@TwentyFirstGrp
Twenty First Group
6 years
We tend to focus on the gaps and not the overlaps between divisions; so top tier clubs often underestimate the potential of the second tier
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@TwentyFirstGrp
Twenty First Group
7 years
With the release of the @DeloitteUK Money League, we look at trends in finances and performance over time among football's elite
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@TwentyFirstGrp
Twenty First Group
5 years
Bigger clubs will have better-funded academies or larger scouting networks. That doesn’t mean player trading can’t be used to gain an advantage @sophiet0m looks at the value in focusing on your niche for your recruitment strategy in this week's insight
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@TwentyFirstGrp
Twenty First Group
6 years
"It seems the days of exponential growth are over, and clubs will need to find new ways to afford better players." @OmarChaudhuri of @21stClub explores if PL clubs have grown too big for their own good in the 2018 GSSS Download the report here:
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@TwentyFirstGrp
Twenty First Group
7 years
He has enjoyed a superb career, managing the biggest stars (and egos!) in the game - but has Carlo Ancelotti won less than he should?
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@TwentyFirstGrp
Twenty First Group
5 years
One way to assess a coach is to look at how their teams have performed against resources, because not everyone can win trophies @AJSwoboda looks at how it is possible to evaluate and quantify the boost that coaches bring to their club
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@TwentyFirstGrp
Twenty First Group
5 years
"The main benefit of data in recruitment is scale - it gives you access to a much broader pool that wouldn't be scanned without it" @OmarChaudhuri on the strength of data as a tool in a club's recruitment process. #DataBookClub
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@TwentyFirstGrp
Twenty First Group
7 years
From Mo Salah’s expected impact to the dramatic turnaround in fortunes of Fortuna Sittard, and what Chile should learn from Germany. A few standout insights from 2017:
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@TwentyFirstGrp
Twenty First Group
6 years
According to our model, England are more likely to reach the quarter finals if they win the group, but more likely to win the World Cup if they come second @Zonal_Marking
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@TwentyFirstGrp
Twenty First Group
7 years
Can tilting your wage budget slightly towards non-playing staff lead to a more sustainable approach? @OmarChaudhuri uses @UEFA data to take a look
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@TwentyFirstGrp
Twenty First Group
4 years
WE'RE HIRING! We're looking for a Senior Data Scientist - Engine Model Lead, to join our team to help deliver the best data infrastructure and predictive models in sports intelligence. Interested in joining a scaling, global team? Find out more:
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@TwentyFirstGrp
Twenty First Group
5 years
When buying young players it’s common to talk about his ‘resale value’, however this is the wrong way to assess market value @OmarChaudhuri reveals why we should be focusing on whether the player is undervalued rather than the money we can make from them
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@TwentyFirstGrp
Twenty First Group
7 years
Despite drawing Germany, Sweden were the big winners of the draw as our model rated Mexico and Korea as weak pot 2 and 4 teams. Uruguay also benefited from the draw, while Croatia and Switzerland - drawn with Argentina and Brazil plus strong pot 4 teams - were hardest-hit.
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@TwentyFirstGrp
Twenty First Group
6 years
How can a club get an actual measure on their performance, regardless of their position in the league? @OmarChaudhuri explores the need for an objective view when assessing a teams performance, based on some of the simplest metrics. Read more
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@TwentyFirstGrp
Twenty First Group
5 years
Spending 90% of our wage budget on one player doesn't seem to make sense. But, neither would paying everyone the same. @BRGMarlow explores the distribution of wages and the search for the perfect balance when allocating your wage bill in this week's blog
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@TwentyFirstGrp
Twenty First Group
8 years
The overrated factor by @OmarChaudhuri
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@TwentyFirstGrp
Twenty First Group
7 years
Football's global reach means clubs need an 'exchange rate' for performance across leagues:
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@TwentyFirstGrp
Twenty First Group
6 years
World Cup goals are highly valued by the market - but should they be? We've taken a look for this week's blog
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@TwentyFirstGrp
Twenty First Group
8 years
Where should we loan him? by @OmarChaudhuri
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@TwentyFirstGrp
Twenty First Group
5 years
The gap between the two teams in tonight's #FIFAWWC England vs Argentina game is equivalent to the gulf between Barcelona and Luton Town in the men's game. The 21st club model estimates England have an 89% chance of winning.
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@TwentyFirstGrp
Twenty First Group
7 years
We often perceive young players to be a risk to performance, but @BRGMarlow suggests an approach for clubs
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@TwentyFirstGrp
Twenty First Group
6 years
An interview by @Marcotti with Aleksander Ceferin on competitive balance and the regulatory environment in Europe
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@TwentyFirstGrp
Twenty First Group
4 years
In a post-financial fair play market, clubs now more than ever need to ensure the biggest bang for their buck in everything they do. @OmarChaudhuri looks at where clubs can receive the highest returns on their investments, through successes on the pitch.
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@TwentyFirstGrp
Twenty First Group
7 years
"Managers are priced too low because many clubs aren’t doing enough due diligence on managerial hires, so they can’t gain the confidence they need to pay someone out of a contract." - we spoke to @JackPittBrooke on head coach hires
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@TwentyFirstGrp
Twenty First Group
5 years
Young talent has never been in such high demand. Transfer price inflation for under-21s is over 50% higher than for peak-age players. But where to find the next @KMbappe ? @OmarChaudhuri explores the options in this week's insight.
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@TwentyFirstGrp
Twenty First Group
2 years
When it comes to #football recruitment there is a difference between price and value. Understanding the difference can help clubs make smarter decisions. We have taken a look at the difference and the role of data in defining price and value. 👀🔗⬇️
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@TwentyFirstGrp
Twenty First Group
5 years
We know a number of teams are the financial juggernauts of football. But just because we can't match them financially, that doesn't mean we can't compete. @OmarChaudhuri explores challenging conventions by doing things differently in this week's insight.
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@TwentyFirstGrp
Twenty First Group
6 years
It's easy to see how a change in playing style could impact performance - but what does history show us? In this week's blog we take a look at lessons to be learnt
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@TwentyFirstGrp
Twenty First Group
4 years
Using our World Super League model, we measured match quality vs. match uncertainty, to predict the most entertaining matches to watch in the @ChampionsLeague this week. Take a look at some of this week's most exciting prospects...
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@TwentyFirstGrp
Twenty First Group
6 years
At what stage is a player so talented that he is impossible to ignore - even if he doesn't suit our system? @OmarChaudhuri tackles this question in this week's blog
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@TwentyFirstGrp
Twenty First Group
7 years
How to spend it by @OmarChaudhuri
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@TwentyFirstGrp
Twenty First Group
6 years
Why do Real Madrid never win the Champions League? @luishusier looks at how analysing counterfactuals can help fight narrative bias at the World Cup
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@TwentyFirstGrp
Twenty First Group
7 years
Using @sportingintel 's salary survey, @OmarChaudhuri looks for clubs that are getting more than what they're paying for
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@TwentyFirstGrp
Twenty First Group
4 years
Buying young players always involves risk - as with any financial investment, pursuing higher returns often requires undertaking a higher level of risk @sophiet0m looks at what clubs can do to minimise risk when buying some of the youngest players.
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@TwentyFirstGrp
Twenty First Group
6 years
Ahead of the @ChampionsLeague Group Stage draw, we've taken a look at the relative strengths of the four pots
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@TwentyFirstGrp
Twenty First Group
5 years
Don't pay over the odds. In a rush to get transfers finalised at the end of the window, we can lose sight of the key elements to player transfers - impact. @sophiet0m explores the need to focus on how a player improves the team in this week's insight.
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