Earn from brands you love💰The future of community is here, and it's rewarding for everyone 🫶 Now available in the
@shopify
app store 💙and on iOS & Android !
@rarebeauty
captures UGC content authentically by asking their TYB community to send them a SHELFie featuring products from their latest collection 🧼💓 we love to see brands get creative when asking for UGC ✨
TYB is now available on the
@shopify
App Store, making it the first end-to-end Web3 community-powered loyalty solution available to Shopify’s millions of merchants through an
@avalabsofficial
-based platform.
LET'S GO!!!!
With TYB, brands can:
📈 Connect engagement activity to purchase data
⚡ Supercharge engagement by prompting and automatically rewarding your community
🤝 Increase adoption and loyalty by giving customers ownership with a digital membership collectible
@tyhunnny
is a force, so cool to see this
@TYBXYZ
x
@Shopify
launch become a reality!!!!!
Amazing to see actions tied to loyalty through the platform -- like referring friends to the brand, writing reviews, and creating and sharing social media content 🚀❤️
This is what it looks like to turn your online community ➡️ IRL community with TYB
Yesterday
@JoeHolder_
and
@tybxyz
hosted over 600 New Yorkers for a day of movement.
Ready to join the movement for movement?
Scarjo 🤝 TYB
Today
@theoutsetskin
launched their Insider community, giving members exclusive access to their team (yes, Scarlett included) & the chance to collab on products, all while earning rewards for participating.
Join:
Woke up 🌅 and saw our founder
@tyhunnny
on
@BoysClubCrypto
's IT LIST 😎 , a collection of 13 builders pushing at the edges of the New Internet. 🚀 Read more at
see you at
@sxsw
!! our founder & ceo
@tyhunnny
will be brining the heat during her fireside chat at
@BoysClubWorld
"brand new" on 3/12.
register for tickets:
want to meet with our team while you're in Austin? drop a 🖤 down below & we'll message you.
"If you’re smart, you’re paying attention to
@tyhunnny
.
Her new-ish Web3 community platform TYB just launched on Shopify, making its loyalty technology available to millions of merchants."
Thank you for paying attention 👀
@caseymlewis
🤝
Non-alcoholic drink revenue in the U.S. has amounted to $447 billion.
The ready-to-drink cocktail category is predicted to grow by 24% over the next 5 years.
Joining a TYB beverage community means shaping the future of CPG - whether you're a customer, founder, or just want a 🍹
🍸
@JuneShineCo
makes hard kombucha and cocktails for people who want to be more aware of the alcohol they're drinking -- no sketchy sweeteners or artificial flavors.
They're reinventing antiquated loyalty programs via TYB to drive 10x+ engagement and community growth. 🧵
This week we launched our
@shopify
app, giving thousands of businesses the ability to use Web3 to engage with their communities and create strong, lifelong relationships with customers.🔋⚡️🤝
Step into class with
@tyhunnny
Our CEO
@tyhunnny
will speaking on the
@klaviyo
OWN IT online summit on Aug 15-17th 🛍️ 💵
Register to learn from Ty (and
@mrsharma
and
@graceclarke
and
@codyplof
...) about how investing in the right channels helps to acquire customers (and retain them!!)
Thanks to
@voguebusiness
for capturing how TYB is cultivating relationships and rewarding fans for influencing the brands they love — read the full article
TYB is community management platform for brands to directly engage and reward customers for taking valuable actions 🤝
What does a use-case look like? 🧵 ⬇️
Say hello to
@sophiedoublef
from Mexico 🇲🇽 👋
Not only is she a graphic designer and pilates studio owner, but Sophie is also an active member of the
@getjoggy
@topicals
@DrinkBody
and Vada communities on TYB
"
@tyhunnny
's second act is upending the dynamics in consumer goods —for a more favorable one that actually empowers community... digital collectibles in a post-cookie era are the future.
Thank you
@iiiitsandrea
@thesnaxshot
!
With TYB, you build a community and influencer program all in one place — and they get more than just product and paid for posting about it. They get input in the future of your brand, and long-term skin in the game that is growing your business🫡💪
LET'S GO ⚡💡🔋🔌⚡💡🔋🔌
"Tokengating is the next frontier of loyalty and buyer engagement, and we're thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere." -
@Alex_Danco
Today,
@Shopify
,
@TYBXYZ
, and
#Avalanche
joined forces to bring a Web3 Loyalty Platform to Shopify’s millions of merchants!
This integration unlocks a new world of possibilities for consumer-brand relationships👇
INTRODUCING TYB LEADERBOARDS 📊🎳
Brands can now measure (and reward) their most engaged users, who in turn are incentivized to participate in challenges within your brand’s community.
🧵
"There's a new, super practical tool helping Shopify merchants tap into the power of Web3.
It's created by
@tyhunnny
, who built Outdoor Voices before launching TYB, a community-powered loyalty program built on the blockchain."
After trying traditional influencer tactics,
@topicals
turned to TYB & the results spoke for themselves:
💥300% community growth
🥇TYB community is 8x more active than other channels (thx to our reward system)
🪩Driven thousands of interactions off-platform through TYB
The TYB community co-created an energy drink with
@getjoggy
, then we hosted a jog at
@sxsw
w/
@allysonfelix
, & 350 community members got to try the latest version of Joggy Energy.
That’s how we see the future of brand building here: by community, for community, owned by community
The app allows
@shopify
merchants to implement TYB’s community-integrated-commerce tools to directly connect with and reward fans for taking valuable actions, like referring friends to the brand, writing reviews, and creating and sharing social media content.
Yes, we will be
@FWBtweets
FEST
Our co-founder and CEO
@tyhunnny
will be leading a jog and talking all things community-building (we're pro multitasking). See ya there 👀 🏃♀️
The
@topicals
Insider program is a community building initiative that allows Topicals to:
👀 gauge interest
🧪 test products
🤝 and connect their community on topics such as mental health, wellness and all things skincare
amazing news from our head of product, admins can now delete messages in chat and everyone has a tab to see their mentions from chat…. the app is getting better every single day
Figlia 🤝 TYB.
Figlia is a (very delicious) non-alcoholic aperitivo brand. They're launching a community next week on TYB that will allow members to participate in challenges and show up to events in exchange for rewards (like discounts).
Nonalcoholic aperitif brand
@DrinkGhia
announced yesterday that they're adjusting their product based on customer input.
"Thanks to your comments and feedback, we’ve decided to take Ghia to the next level."
nobody will remember:
- your salary
- how “busy you were”
- how many hours you worked
people will remember:
- the gift you bought them with your coins
- spreading love in the chat
- your invite to local events
RARE BEAUTY IS LAUNCHING ON TYB TOMORROW FOR 24 HOURS I REPEAT RARE BEAUTY IS LAUNCHING ON TYB TOMORROW FOR 24 HOURS.
Don't miss your chance, join the waitlist:
Join our founder & CEO
@tyhunnny
this Thursday for a virtual event as shares her POV on how consumer brands of the next generation are building with their customers. It's going to be a juicy one...RSVP today:
TYB launched a newsletter! You can expect: Roundups of the best brand news & marketing coverage (like
@voguebusiness
and
@glossyco
), case studies from companies who use TYB to grow their businesses & exclusive insights from internet wizards like
@milkkarten
&
@theadreahernandez
lots of new friends 👋👋👋 hi we’re TYB 🙂 a place where community engagement from your superfans actually pays off !!! book time with us @ to learn more about how your community can become your best growth channel 🏅🏅🏅
"Co-sign from the people who actually buy them is the best seal of approval you can get.” - Marta Freedman, co-founder
@Dieux_skin
The future of product testing is community-led, powered byTYB💥
"Tokengating is the next frontier of loyalty and buyer engagement, and we're thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere" —
@Alex_Danco
, Director of Product at
@Shopify
.
“Loyalty is not how much someone has spent with you but how much someone has engaged with you.”
@tyhunnny
on the future of community rewards today
@veecon
💥 in LA 🌴
UGC SELFIES 🤝 TYB
We love seeing community members share stellar content 📸 with their fav brands! There is no better way for fans to earn rewards, right? ✨
“Most DTC brands are paying 30-40% of their dollars acquiring customers through channels like Instagram or Facebook. That’s ultimately not a sticky customer.” -
@tyhunnny
at
@voguebusiness
's Technology Forum
"We have a community programme of over 4,000 members called Topicals Insiders; they run the gamut of age and where they live in the United States and their backgrounds. They keep us super hip and young." --
@OlamideAOlowe
on
@topicals
in
@BoF
@iiiitsandrea
@thesnaxshot
gets it. TYB redefines ownership between brands and their communities.
Going beyond the buy/sell transaction and into an earn/own mentality where everyone gets a piece of the pyramid.
"Community is one of the best jumping-off points that can guide you to many other aspects of your business – so long as you always start with and keep in mind the end consumer’s experience.
@TYBXYZ
is one of the best platforms to achieve this."
🧠🧠🧠
Are you subscribed to the TYB newsletter? 👀📧
Our letter plays by the same rules as our communities – built by you, talking about topics through the lens of community, and offering up actionable value for brands and fans.
We don’t like digital noise.
Need proof that the future of social media is web3? Look no further than
@youtube
👀
This is why we exist. We believe all the best brands will be built with & by their communities, allowing them to reclaim their audiences and forge direct, meaningful relationships w/ their fans🫶🏼
"Forgiveness is the power move, and what I’ve learned in the past eight years that I can apply in the next venture: Being the CEO means full accountability regardless of the dynamic.” -
@tyhunnny
@wwd
We launched Universal Redemption! Starting today, you can turn the coins you earn on TYB into discounts at checkout on your favorite brand’s sites. 💰 Here’s
@happyhourgf
to tell you how it works:
A platform that gives the people what they want: money, connection, and fun. 💸💥🤝
This week, TYB CEO
@tyhunnny
joined
@digitizedweekly
to talk the future of building community-owned brands. Listen to the full eposide, link in bio
With TYB,
@topicals
is able to engage with and reward its ambassador community, which includes a wide range of people, from micro influencers who love making content to members who are looking to connect with people who have similar skin issues
Hell yeah 🎇
@shopify
allows brands to connect our widget to their checkout experience.
That means businesses can use the app to expand their loyalty programs and provide customers with engagement-based challenges, discounts and exclusive drops 🤝
Shopify is the best place to build your app - period. Thousands of devs have built businesses on the Shopify App Store, and more are joining daily.
Being the best place to build means constantly evolving. We deeply value our community’s feedback. That’s why we recently shipped
We couldn’t be more excited to welcome the
@UrbanOutfitters
community to the future of community-led commerce.🎓✨
Now UO will use TYB to reward all of their
superfans directly for championing the brand!
Join here:
Exercise Snacks is an open source library of workouts and wellness philosophy founded by
@JoeHolder_
, aimed to create foundational fitness patterns for health instead of aesthetics.
You could use Instagram Story polls for feedback and send customer survey emails and ask your followers to DM you and hope for the best when you plan a brand event and hope your customers produce UGC for your next brand campaign.
Or your brand can get on TYB 😎
@BySaysh
+ Bumpsuit x
@TYBXYZ
= one of the best mornings we’ve had in a long time 🌞
Events like these — powered by community, hosted with synergistic brands we believe in, with measurable results — are why TYB exists. Stick around to see when we’ll be in your city.
Introducing LOOPS Only - a special place for all things
@LoopsBeauty
Become a Founding Member, spots are limited!We’re taking LOOPS lovers to the next level and are growing our community where you can connect directly with the brand & help shape its future with us 💫
“TYB has been such an integral part of how we grow our community... it’s been really exciting to see the numbers grow month by month.” —
@welcome_grace
, community manager at
@topicals
⛅️
Founders or social teams, remember to pull your social analytics for the month to see what worked and what didn't.
Here's a quick rundown of numbers to pay attention to to help your strategy heading into March:
OUAI too excited about this. Join the
@theouai
community on TYB to unlock exclusive access to events, products & earn rewards that redeem for discounts.
What you missed in this weekend's newsletter 🗞 :
🍻 We cracked a
@JuneShineCo
(or two…) with co-founder Forrest Jaqua Dein
🧵 We can't stop reading
@codyplof
's Twitter threads
🧴Retail Brew wrote about Topicals’ community
Bottom line... subscribe
We’re excited to welcome out first nonprofit to TYB.
@tankproof
provides quality, zero-cost swim instruction and food security to youth in under-served communities across the U.S. All proceeds from the sale of the Lil Walter Drip Collectible go to support the Tankproof mission.
"TYB now integrates directly with
@Shopify
, letting brands reward shoppers for writing reviews, referring friends, and posting on social with digital collectibles in the TYB Shopify App.
Brands like
@JuneShineCo
,
@drinkloverboy
and
@topicals
are already using it."
New year new
@DrinkBody
! Get the Body Social Club membership collectible today to join the Body team for a Happy Hour tonight at Canary Club in
#NYC
and a whole suite of awesome perks 🍸