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Jordan Atkin Profile
Jordan Atkin

@TAG_SLC

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Recovering Multi Family Developer transitioning to Industrial Investor - Sharing my journey and learning from others - Founder and Managing Director of TAG SLC

Salt Lake City, UT
Joined September 2020
Don't wanna be here? Send us removal request.
@TAG_SLC
Jordan Atkin
8 months
Put down a $30K deposit w/ a window guy. A week later, got word that he was booked into County Jail. Check was cashed. Order not placed. Welcome to passive income.
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@TAG_SLC
Jordan Atkin
2 years
A local broker sends me my own deal with my company name on it to consider buying it… Pass or play ??
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@TAG_SLC
Jordan Atkin
9 months
Local credit union we work with just called and asked if we wanted a look at their upcoming foreclosure list. NDA submitted ✅
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@TAG_SLC
Jordan Atkin
1 year
@MultifamilyMad Invite her to listen in. If she isn’t captivated by Deal Mode, it will never last
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@TAG_SLC
Jordan Atkin
9 months
I’m wondering if this gal know a something about leases that I don’t. Does 7 Net mean the tenant also pays the loan payment ?
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@TAG_SLC
Jordan Atkin
11 months
TAG SLC started doing ground up development in 2016 after a mentor told me that we needed to do bigger deals. This is the first project that we executed on. Rendering vs finished product.
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@TAG_SLC
Jordan Atkin
2 years
Unlike most developers I talk to, we're fine doing small deals. Why? Because I think it's good for the city. City Council just approved our rezone to make way for this lil guy.
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@TAG_SLC
Jordan Atkin
2 years
@seandsweeney Buy a classic air cooled. Skip midlife crisis and move to collector status. I love these cars.
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@TAG_SLC
Jordan Atkin
9 months
Check out this reply!! we were only off by 50%
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@TAG_SLC
Jordan Atkin
2 years
I think West Village is the best new project going on in SLC. I don’t understand why the city has such a hard time putting rules forward that reward this type of development.
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@TAG_SLC
Jordan Atkin
2 years
Currently being pitched a 68 unit in a town with a population of 4,334. Sponsor is buying at a 4.9 cap Expects 7% yoy rent growth With a “conservative” exit cap of 6% Oh and the split is 66/33 GP/LP of course Pass or play?? 🤓
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@TAG_SLC
Jordan Atkin
10 months
In 2016, we bought a defunct project from another developer who was unable to get it out of the ground. This is how it turned out. (8) 2400 sq ft 4 bed/3.5 bath/2 car garage units
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@TAG_SLC
Jordan Atkin
2 years
Based on popular opinion. I think it’s time to make an offer!! Report back with how it goes
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@TAG_SLC
Jordan Atkin
1 year
We just wrapped our largest raise of 2023. It was a ton of fun and I'm humbled by the market response. Now time to get to work and start rolling leases :)
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@TAG_SLC
Jordan Atkin
3 years
Fight hard to have your due diligence clock start AFTER you have a full packet of seller deliverables.
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@TAG_SLC
Jordan Atkin
1 year
Construction lender won't use our phase 1 since it's more than 6 months old. They got bids for between 3.5K-5K for a new phase one. I asked, can I just have our engineer update the existing report? Bank- ya that would be fine. One question just saved us thousands. Logic wins the
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@TAG_SLC
Jordan Atkin
2 years
Today we added a trophy to the shelf. Proud to be the steward of this piece of history.
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@TAG_SLC
Jordan Atkin
2 years
Lender calls 24 hours before closing. Committee has more questions and likely needs a few more weeks to close. What do you do?
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@TAG_SLC
Jordan Atkin
2 years
In case you didn’t know. Utah is beautiful!
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@TAG_SLC
Jordan Atkin
11 months
Just closed on a deal with 2 exchanges that we up TODAY! @ 4:52PM the Deed was recorded By far the closest I have ever been to a botched 1031. Wowza
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@TAG_SLC
Jordan Atkin
1 year
Walking into a City Council meeting to rezone 1.25 acre site in SLC. More housing for SLC!
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@TAG_SLC
Jordan Atkin
1 year
At planning commission watching an adaptive reuse project get battered on by neighbors. “I support affordable housing, just not in my neighborhood.” It’s an incredible project by a top notch team. We need to streamline affordable housing projects and not require any public
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@TAG_SLC
Jordan Atkin
8 months
So stoked to be accepted to ULI Young Leaders Mentorship program. I've participated for several years and its been an incredible experience. If you have any interest in development, JOIN ULI!
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@TAG_SLC
Jordan Atkin
1 year
Got a call from a broker getting ready to bring a 15k sq ft deal to market. Pricing guidance is $225/FT. Based on area, clear height and layout we know it’s only going to fetch $1/FT. So we turn around an LOI @ 2M They counter @ 2.1M. Moral: if you spend the time to underwrite
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@TAG_SLC
Jordan Atkin
1 year
Drone shots of the 55 Unit we are wrapping up. Leases start August 15. Better keep pushin
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@TAG_SLC
Jordan Atkin
3 years
@Levijameshere I had the pleasure of buying a small commercial building that had a concrete culvert under the floor. Turns out a creek runs inside of it. So I avoid waterways now.
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@TAG_SLC
Jordan Atkin
2 years
Fire Marshall Makes Rooftop Decks Impossible. We just received a ruling that the rooftop deck will cause our 7 story building to be considered a high rise. Goodbye
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@TAG_SLC
Jordan Atkin
2 years
Just locked down a development site with a 24 month closing timeline. Will that be enough time to get through the current uncertainty?
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@TAG_SLC
Jordan Atkin
1 year
I love barrel roof buildings. Built as industrial in 1940s Spent 30 years as an office Now breathing life into it to convert to retail.
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@TAG_SLC
Jordan Atkin
3 years
@moizali Personal finance is simple. Live on less than you make and invest the difference. I’d suggest living on no more than half then throw the rest in the S&P until you find a great real estate sponsor to invest with.
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@TAG_SLC
Jordan Atkin
10 months
Write up of one of our covered land plays in Salt Lake's Granary District. Happy to sit on this one for the next decade while the neighborhood matures.
@buildingslc
Building Salt Lake
10 months
While big development projects are on hold, interesting moves are still being made. Check out this upzone in the Granary District that looks to create a 1.5-acre parcel on D-2 zoning.
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@TAG_SLC
Jordan Atkin
2 years
That feeling when the wire hits from a sale. Euphoric!
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@TAG_SLC
Jordan Atkin
1 year
Under contract on a small flex building with in place rents that are 40% below market. The upside? Leases burn off in March of '24. Sometimes your value add strategy can be as simple as raising rents. Not every project requires a total overhaul.
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@TAG_SLC
Jordan Atkin
2 years
Love that this wholesaler is insisting that we can rezone this property is 1-2 months. -bro the noticing period for the neighborhood is 45 days, not going to happen. In SLC, we plan a year to rezone a property
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@TAG_SLC
Jordan Atkin
1 year
The wealthiest guy I know is a farmer and developer in the bay area, let's call him Farmer John. He has taught me many valuable lessons.
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@TAG_SLC
Jordan Atkin
10 months
This was the start of our industrial portfolio in 2019. We picked it up for $75/FT. Today this building would cost $200/FT Signed a 10 yr absolute net lease starting at $1/FT within 2 weeks of closing.
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@TAG_SLC
Jordan Atkin
2 years
Big dream for our little city
@fox13
FOX 13 News Utah
2 years
Group behind effort to bring an MLB team to Salt Lake City has released early concept art of what a stadium could look like in the Rocky Mountain Power District.
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@TAG_SLC
Jordan Atkin
11 months
We wrote a rezone application for our neighbor, for free. We have project that was rezoned from R-1-7 to RMF-30 which took our density from 7 Units to 28. Another group purchased the neighboring parcels and decided they wanted to rezone as well, so we wrote the application for
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@TAG_SLC
Jordan Atkin
2 years
Launched a deal today and had several investors respond and say, “this looks great do you mind if I send it to X” Yes, please send it along :) Referrals are even better than repeat investments. Feeling good
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@TAG_SLC
Jordan Atkin
8 months
This is awesome! Moving our code to more of a Form Based System with fewer zones will lead to better outcomes. I hope the city continues to give @nick_norris_slc leeway to implement good policy!
@buildingslc
Building Salt Lake
8 months
Planners are preparing work that would condense 28 zoning districts into just six, a major simplification of the rules governing development in neighborhoods like Sugar House, the Granary District and the North Temple corridor.
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@TAG_SLC
Jordan Atkin
9 months
Maintaining occupancy across our multi family portfolio is top priority right now. Had a lease renewal come up and offered to drop monthly rent by $50/M AND give 2 weeks for free if they would stay another year. Keep 'em full!
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@TAG_SLC
Jordan Atkin
1 year
We stumbled upon a vacant 20k sq ft industrial property with huge potential. Excitement levels were through the roof! After a tour, we found out the seller had another offer on the table. The pressure was on, but we saw the value in the deal and made our move. Negotiations were
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@TAG_SLC
Jordan Atkin
1 year
Broker just called with a really good townhome site. 100k per pad in Ogden. I’m like, I’m at about 25k for that one. Little disconnect
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@TAG_SLC
Jordan Atkin
1 year
We received an LOI on a development deal. We counter with a modest price increase. Buyers counters came back as a PSA. They speak my love language! I like moving quick and love working with ppl who do the same. Here we go!
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@TAG_SLC
Jordan Atkin
9 months
Officially under contract! First looked at this site in May 2023. Seller pulled back, we helped them negotiate a deal and they came back. Just as I expected they would. Now we have full term debt @5 % and looking to ROLL!
@TAG_SLC
Jordan Atkin
1 year
We stumbled upon a vacant 20k sq ft industrial property with huge potential. Excitement levels were through the roof! After a tour, we found out the seller had another offer on the table. The pressure was on, but we saw the value in the deal and made our move. Negotiations were
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@TAG_SLC
Jordan Atkin
1 year
Today, we pulled the plug on a 16K sq ft industrial deal that would have yielded a 7.65% YOC. Asset had too much deferred maintenance and layout issues to move forward. Seller wouldn't budge on pricing even after presenting numerous bids to address the repairs needed. Good bye
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@TAG_SLC
Jordan Atkin
11 months
Reading a multifamily report and was blown away by this. Only 5 deals with north of 100 units traded in Utah this year. Hard to see the distressed opportunities coming with those kinds of stats
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@TAG_SLC
Jordan Atkin
2 years
Feel kinda bad for the historic property getting the squeeze! They will see light for 45 minutes a day
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@TAG_SLC
Jordan Atkin
2 years
Deal Flow. Being thrown opportunities in the last week. Finally something to be excited about!
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@TAG_SLC
Jordan Atkin
1 year
I LOVE everything about this except the name. Utah City, come on….
@utahcityutah
Utah City
1 year
Meet the visionaries redefining what it means to build better #WelcomeToUtahCity
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@TAG_SLC
Jordan Atkin
1 year
I gave up tickets to RAIN- a Beatles tribute to take a tour of the Astra Tower. Unfortunately the tour didn’t come though. Nice building though.
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@TAG_SLC
Jordan Atkin
1 year
I hate renewal options in a lease Have a lease that we signed 10 years ago and the tenant just notified us that they want to renew AGAIN! 10% escalations every 5 years seemed good enough at the time but we are way under market now. Live, learn, improve, repeat
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@TAG_SLC
Jordan Atkin
3 years
My lady doesn’t understand why I can’t remember her friends names but can remember how much we got in refi proceeds from a deal from 2017. Guess it’s priorities!
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@TAG_SLC
Jordan Atkin
3 years
Emailed a few LPs tonight about a deal thats closing Thursday. Within an hour, I got a notification from my home that someone put something at my door. Checked my email & I got a commitment for 25% of the capital under my mat… How can I build value with more investors like this?
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@TAG_SLC
Jordan Atkin
2 years
About to head to the first event for @REconveneLA About me: -got into RE in 2010 @ 20 yrs old with no skills and less money - brokered and flipped SF’s until i saw the light in 2015 and went into multi family & commercial -now run a small real estate development shop in SLC
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@TAG_SLC
Jordan Atkin
8 months
When you go UC on an industrial deal with 20% lot coverage 😀
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@TAG_SLC
Jordan Atkin
2 years
@TaylorWAnderson You should do one of these that shows how much open space is consumed by golf courses that residents subsidize.
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@TAG_SLC
Jordan Atkin
2 years
That euphoric feeling you get when the city attorney emails you to say your plat is approved for Mylar! Last review only took 45 days. It’s been printed and signed by us and our lender since before Christmas. Now onto 3 months of chasing down signatures!
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@TAG_SLC
Jordan Atkin
1 year
Please do not start a conversation with me with “how are you doing” Especially not over txt. Just hit me with what you want/need
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@TAG_SLC
Jordan Atkin
2 years
Getting LOIs accepted makes me smile. Who out there are doing deals this week?
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@TAG_SLC
Jordan Atkin
11 months
We have found it immensely easier to raise extra capital upfront to pad reserves than to ask for more capital later. Yes, it will pull down returns a bit, but if your "deal" cant sustain having a cash cushion its not a deal.
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@TAG_SLC
Jordan Atkin
11 months
The difference in folks communication is wild. Just got a call from a borrower who's loan is coming due March '24 and they are communicating that they might need a bit more time (rehab schedule is slipping) Meanwhile, have a borrower who is 40 days delinquent, has an NOD filed
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@TAG_SLC
Jordan Atkin
1 year
The stage of a project when things start coming together. Boxes going in at TAG 343
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@TAG_SLC
Jordan Atkin
2 years
Guy just left my office who is convinced that a PE firm from Dubai is going to give him 300M @ 2.25% for 10 years. Spent 20 minutes explain why he needed to watch out and he refused to hear it. These scams are wild
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@TAG_SLC
Jordan Atkin
10 months
Closed a deal in November. Investor was out of the country when closing occurred. We funded their position thinking we would square up when they returned. Been pushing for 45 days to get funded and today this treasure came in. Always something
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@TAG_SLC
Jordan Atkin
10 months
Thankful for the thoughtful conversation with @twallyweb . Excited to part of your journey!
@twallyweb
Tanner Webster
10 months
Welcome to the show @TAG_SLC ! Developer Investor Hard Money Lender Covered Land Connoisseur Jordan is one the best real estate minds I have ever met, and I'm excited to share his story with you all! Enjoy!
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@TAG_SLC
Jordan Atkin
1 year
Just another day in the city's edition of 'Let's Make Everything Impossible'! Bought a property, had plans to fix it up and rent it out while waiting for a rezone to redevelop, but apparently, the stairs need to be upgraded to gold-plated escalators. 🛁🪜 Decided to demolish the
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@TAG_SLC
Jordan Atkin
2 years
Super excited to be part of this deal. Being able to team up with a GIANT in the office space with Jim and his team. The first of many collaborations!
@baldersonjim
Jim Balderson
2 years
Closed Friday, looking forward to breathing new life in this tower and reimagining some traditional amenities for CBD office. No we are not converting to apartments and no we are not crazy (completely).
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@TAG_SLC
Jordan Atkin
1 year
830 on a Friday. Best way to end an action packed week. Adding another industrial deal to the portfolio come 1/24
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@TAG_SLC
Jordan Atkin
8 months
Just a casual conversation with a neighbor. Threatening violence and dumping RVs in the river. Nothin to see here
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@TAG_SLC
Jordan Atkin
2 years
@Levijameshere If we liked the spot for the long haul, I’d be content with 125 bps over debt quote. If it’s alright but not exciting, would need 175 bps
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@TAG_SLC
Jordan Atkin
10 months
Investment summary from our first ground up project. I looked back and we didn't have a single excel file for this deal. Ended up selling at 712K/Unit Borrowed at 85% LTC @ 4 Points and 12% interest You don't need a master degree to get started. You just need to take ACTION!
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@TAG_SLC
Jordan Atkin
11 months
TAG SLC started doing ground up development in 2016 after a mentor told me that we needed to do bigger deals. This is the first project that we executed on. Rendering vs finished product.
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@TAG_SLC
Jordan Atkin
2 years
Ever have a contractor who’s superpower is missing deadlines? Maybe our expectations are simply too high. “Whenever” might be a better approach
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@TAG_SLC
Jordan Atkin
2 years
I though I was doing something good, fixing up that old house that’s been abandoned for 4 years. I’m grateful you helped me realized I’m promoting systemic racism and ruining the character of the neighborhood.
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@TAG_SLC
Jordan Atkin
3 years
@MichaelAlbaum It’s one tool in your tool belt. Another is the 1031 which is incredible for rolling up into larger/nicer assets. Throw in some cost seg and your rolling
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@TAG_SLC
Jordan Atkin
2 years
BIG Dreams. Small checkbook. Reality sucks
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@TAG_SLC
Jordan Atkin
1 year
Negotiating 3 sales, 3 purchases and 2 leases today/this week. Feels like 2021 again :)
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@TAG_SLC
Jordan Atkin
2 years
“The housing crisis in Utah starts in your bedroom.” Great line from a ULI conference today
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@TAG_SLC
Jordan Atkin
1 year
@dan_lefev Heading to UT county requires packing snacks and informing emergency contacts
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@TAG_SLC
Jordan Atkin
1 year
“Developer” calls looking for financing on a screamer of a deal. Corner of X and Y, buyin for 1.4M going to site plan it and flip it to a builder for 2.4M. Me: So it’s been listed for 1.5M for 6 months, why do you think your layout is going to drive the value 1M bucks. Them:
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@TAG_SLC
Jordan Atkin
2 years
Got totally roasted by community council. Not a fun part of the job.
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@TAG_SLC
Jordan Atkin
1 year
@SLsees Definitely worth preserving
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@TAG_SLC
Jordan Atkin
2 years
@BlakeMcClary Interesting fact. Both projects were built by the same developer. Sold Quattro before starting the next one.
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@TAG_SLC
Jordan Atkin
3 years
This pour was 1 million lbs of concrete. Went well!
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@TAG_SLC
Jordan Atkin
3 years
A luxury car isn’t a symbol of success. Especially if you drive it to a job you hate just so that can pay for it.
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@TAG_SLC
Jordan Atkin
1 year
Deals are happening, even in this market. GP just reached out with a small RV deal in TX. Offering a 6% pref and then 20% of the upside. Blown away by the generosity😜
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@TAG_SLC
Jordan Atkin
2 years
A GPs ability to navigate tax season is a question that often goes overlooked until your ready to file and waiting on strangling K1s. Respect your LPs. Keep your books tight and get out the K1s before filing deadline!
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@TAG_SLC
Jordan Atkin
8 months
Cell Tower Company waived their ROFR that effected the entire property. Let the sale proceed!!
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@TAG_SLC
Jordan Atkin
2 years
@seandsweeney Why is retail @ ground level of multi so difficult
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@TAG_SLC
Jordan Atkin
2 years
@gallop_retwit That’s great!
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@TAG_SLC
Jordan Atkin
1 year
Developer from KC just pitched me on a surfaced parked deal in a SLC suburb. Said YOC was 5.5% but a 30% IRR on a 5 year hold. ~wait so your exit cap assumption is 4.25%? ~ya, it's a strong deal. Thats a pass.
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@TAG_SLC
Jordan Atkin
3 years
The days leading up to a big pour are a flurry of activity. Looks like the weather will cooperate for our early AM pour! What are you looking forward to this week?
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@TAG_SLC
Jordan Atkin
3 years
We can’t let nostalgia stop us from making a better future. We need to update zoning policy and increase density in SLC.
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@TAG_SLC
Jordan Atkin
1 year
It's a reminder that true leadership involves leading by example and staying connected to the ground level of your endeavors. #stayhumble
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@TAG_SLC
Jordan Atkin
3 years
The second pour is done. This one was 780 cy of concrete. Onto the columns and walls!
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@TAG_SLC
Jordan Atkin
2 years
@IGoBySteve This is a huge move that should be pushed forward. Be great to get more housing on campus. Especially if they bring trax to the development.
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@TAG_SLC
Jordan Atkin
3 years
@Scott_J_REI @seandsweeney You can do it! We have built 34 units on a 33X132 lot. No parking makes this type of development possible.
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@TAG_SLC
Jordan Atkin
1 year
@HeroDividend Well wouldn’t the first step to get experience in the field your pursuing and work your way up? Even if it means taking a pay cut? And continue serving on weekends
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@TAG_SLC
Jordan Atkin
1 year
Feel Good Moment: An industrial tenant we had been working with for months on delinquent payments had experienced collection issues with his customers and had fallen behind on more than just rent. After, he mentioned this to his neighbors at the property, the other tenants put
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@TAG_SLC
Jordan Atkin
2 years
Deal chatter makes Monday Morning so pleasant. Let’s make something happen!
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