๐ค I don't skip ads. ๐คค I love murukku with ketchup. ๐ BTS rules my playlist and social algorithms. ๐ผ Director - Brand Solutions,
@GOZOOP
. Former Biz Journo.
Saw The Magic Man Live at
@LollaIndia
. ๐
@JacksonWang852
, you are a stunning performer. Thank you for saying some lovely things to all of us out there. ๐
To new beginnings...
After spending 7 years at The Economic Times - Brand Equity, I have moved to Network18 Group. I have joined Storyboard as Assistant Editor. I am excited to refresh and redesign the way storytelling is done in the A&M space. :)
Thatโs my ammuma reading aloud my story. She often tells me to explain the story to her, which I absolutely enjoy! She knows she will find my name somewhere in the pink paper on Wednesdays. I donโt have to remind her to read. I wish we had more readers like her. โค๏ธ๐
It took me 15 days to put this thread out, mainly because itโs not a pleasant one. On the 18th of October, my best friend
@_Meghamind
and I were super thrilled for our trip to South Korea. However,
@airindia
had a different plan for us. Hereโs what happenedโฆ (1/n)
Here's Brand Equity's much awaited anniversary edition. This one is extra special because we are celebrating 30 years of being ahead of the curve. And, this is just the beginning..
This week's cover story is about brands that are future-ready.
My brotherโs catering biz was hit last year. After a lot of thinking and rethinking, he started a food service from home. Along with his regular orders, he has been sending meals to families in Mulund who are home quarantined. He is on this list. Thank you, Chef!
This list is for Covid meal providers for patients who can't cook or docs who need daily meals is across India. The list will keep updating every 30-60 mins and all you have to do is make sure a Covid patient in your community isn't going hungry. Share!
Content creators are romanticizing the idea of doing 'nothing' and 'mundane chores'. Startup brands are encouraging consumers to reconnect with nature, adopt a simpler life, switch off screens, and stay happy. My cover story for
@ETBrandEquity
:
I am glad that I recorded this memory on Facebook. At a time, when reasons to stay positive is minimal, I completely forgot about this personal milestone. It's been six years at The Economic Times - Brand Equity. There is so much more to learn and grow. โค
I had good fun taking to a bunch of football fan clubs in India. Here are their candid thoughts on brand associations, and what experts have to say about it. Also, presenting some quirky fan tales.
I am not a big fan of hashtags or trends. However,
#SareeTwitter
, is the sweetest thing I have seen here.
This is the first saree I got for myself. The first time I styled a saree look. And, the first time my mommy jaan thought I am good at saree shopping. ๐
This week, I wrote about how the IIM brigade changed the way advertising was done in the past, and why the industry is unable to attract talent from IIMs now.
In an interview with me for
@BrandStoryboard
,
@sai_ganesh
talks about the quizzing culture in India; how there is still a space to create a brand property like Bournvita Quiz Contest; marketing lessons he is picking up these days; & more.
@IWTKQuiz
I find my comfort in food. It has helped me to feel okay every time I have slipped in the race of life. If you are some one who needs a cheer today, I am sending in some sweet vibes. When you feel slightly better, find a reason to hang in there, you will get better. โค
.
@ramkid
writes for
@BrandStoryboard
.
Don't miss reading this anatomy of Diwali ads! It will crack you up, and in return, you may learn a thing or two.๐
Diwali is a time when creatives dust off their โunused scriptsโ folders and pull out the tear-jerkers and lump-in-throat evokers, writes D. Ramakrishna, founder and creative director at Cartwheel.
Read at โคต๏ธ
@BrandStoryboard
|
#Diwali
#Diwali2021
#Exclusive
: I spoke to
@JonCookVMLYR
at length about the current state of advertising, new consumer demands, marketers' concerns, managing talent during the pandemic, and more.
The team spirit of
@webchutney
and
@TalentedAgency
is setting the right example for the industry. It says a lot about how the Indian creative community is becoming more mature when it comes to sharing credit. (1/2)
More here:
SOS message from a friend!
Urgently need a bed with oxygen for an eight month expecting mother. Anywhere in Bangalore. But would prefer South Bangalore, Bannerghatta or Jayanagar. Contact - Amit Srivastava +91 78298 34460
#COVIDEmergency
#COVID19India
#bangalorecovid
@fayedsouza
Faye, what is worse is the platform one bridge. Every time when a train pulls in it gets shaky. The commoners suffer. Every. Single. Time. I have been taking the bridge every single day since the last 5 years. Today, I took at 6 pm. I escaped but not the 34 others.
Professional update: Excited to share that I've joined
@BrandStoryboard
's stellar team and will continue to write on advertising, marketing (A&M) & sports. Looking forward to your support & feedback as we try to redefine the way A&M space is being covered in the country.
Kindly learn how to deal with tough situations, manage anxious customers, and communicate with them.
No fancy re-branding can fix your imagery.
There were a bunch of other things that happened but I already feel exhausted writing this out.
Buckle up,
@airindia
. ๐ซก
As conversations around all things 'fair' are buzzing again, I was wondering what has changed since the time I wrote this blog. Personally, after that day, all of these thoughts never came back to me. It gave me closure. (1/3)
Bigger. Bolder. Better. ๐ช๐พ
Storyboard18 is here! ๐ฅณ
Wish us well. ๐
Meet the best team in the world -
@delshad_irani
,
@Tsaumya
,
@tasmayee
. โค๏ธ๐งฟ๐
Sending virtual hugs, girls! ๐ค
Storyboard18 is here! We are absolutely thrilled to share with you Storyboardโs refreshed identity. Hereโs a note about what weโre doing and where weโre going. Join us as we kick off this new journey.
๐
@CNBCTV18News
@moneycontrolcom
@forbes_india
We felt the same level of anxiety again.
Itโs high time brands understand how to handle crisis, especially airline ones.
Unexpected issues can come in anytime but you cannot lock people up in a space because you donโt know how to deal the situation.
@airindia
Hereโs a story of a former ad man
@gd_vsmani
. I asked him which brands inspired him to set up VS Mani & Co. Also, spoke to him at length about the need gaps of the coffee category; personal branding; Shark Tank & more.
Full interview on
@BrandStoryboard
:
In today's edition of Brand Equity,
@fer_machado123
&
@MauroPorcini
, share their views on what marketers should focus on during these uncertain times. This is a part of our ongoing special series, โWeโre In This Togetherโ.
@sandhyafernez
@Tsaumya
@rubenmasc
@tehseenp
Thanks a bunch to each one of you for all the help and support. It means a lot, especially at a time when things are really tough. Good vibes to you all.
Some men are obsessed with their hair, some love the idea of a sheet mask, some enjoy their detan sessions, some want that perfect beard look. This week I spoke to marketers to understand what men really want when it comes to grooming.
@ETBrandEquity
It is a histoRRRic day with RRR winning a golden globe for best original song ๐
But, have you had a chance to listen to all the great music across languages from 2022?
Weโve got you covered. Our friend
@musicaloud
has compiled a killer thread ๐งตof awesome music from 2022!๐ถ
Our editor
@DelshadIraniET
, and our illustrator
@bora_times
have put together Indian ad history in 30 frames.
It is an attempt to capture a few moments that shaped and defined advertising in the past decades.
P.S. It is not a comprehensive list of Indian ads. :)
You read it first on
@BrandStoryboard
.
McCann Worldgroup India bags Air Indiaโs massive creative and rebranding biz.
@Tsaumya
and my full report. โฌ๏ธ
#BreakingNews
McCann Worldgroup India has won the global creative mandate of Air India that involves revamping the advertising and communication of the heritage airline brand.
@Tsaumya
&
@MissChotu
report. โฌ๏ธ
I do a terrible job of promoting my work. I am pushing myself to get better with it. ๐ซ ๐ช๐พ
I spent several weeks to put together this piece and kick-start our Agency On Map series. Through this we will travel through different states of the country. ๐งต
For
@BrandStoryboard
โฆ
SOS message from a friend!
Urgently need bed with oxygen for an elderly couple living in Noida. Anywhere in Noida, Delhi, Gurgaon. Contact- Manju Taneja. +91 98116 48288
#COVIDEmergency
#Gurgaon
#COVID19
#COVID19India
.
@mad_toothbrush
and
@dailydement
are super nice and fun people. And, their journey will teach you a lesson or two.
Presenting my piece for today BE's print edition.
@ShephaliBhatt
My ammuma (dadโs mum) used to get me one cassette of my choice every month. I had all ARRโs albums, and many more. She also got me blank cassettes so that I could record my songs after my music class. ๐ I donโt have any of those but I have tons of stories to share. ๐
Mondelez India's
@Chai_vis
, his team, and agency partners are moving the needle from โstorytellingโ to โstorydoingโ through brand initiatives that go beyond ads. Its latest โNot Just A Cadbury Adโ is an example of that strategy.
Read more here:
Last month, I wrote a piece for
@BrandStoryboard
on how startup founders are becoming content creators. Here's another good example of that trend.
@twitellectual
in
@RazorpayX
's latest campaign.
In case you missed my piece, you can read it hereโฌ๏ธ
After months of hard work, team ET Brand Equity is set to host
@bemktgawards
, later this evening. Join us to know who will be taking home the big awards; words of wisdom from some of the best marketers in the biz; and more.
See you, virtually!
#BEMA
Cc:
@DelshadIraniET
If you love brands and how they work, if you are an ad geek, or just someone who loves trivia and listening to unheard stories, Storyboard18 has something fun in store for you.
@DairyMilkIn
ย |
@AJIOLife
News drop at 6:30 pm. ๐ฅ
Somewhere along East Coast Road en route from Pondicherry to Chennai near the ancient port town of Marakkanam exists this wonderful, family-run shack with just four tables called Hotel New Son.Local veggies, the freshest catch of the day all cooked with love over a wood fire.โค๏ธ
Today, I ended up talking to three close friends, and am feeling so happy! I, truly, believe that there is nothing like talking to people for hours (like humans did before the internet era).
We at Storyboard18 want to do different things for the A&M community. ๐
This idea came out of an interview with
@sai_ganesh
. ๐ก
Thanks,
@delshad_irani
, for pushing us to build on ideas. ๐ช๐พ
Presenting Brand Blitz Quiz - India's First Panel Business Quiz!
Details here โฌ๏ธ
*Drum Rolls*
Storyboard18 launches Brand Blitz Quiz - India's First Panel Business Quiz.
The Brand Blitz Quiz will be hosted online by QM
@sai_ganesh
, founder of
@IWTKQuiz
, & former brand head of Dunzo.
All details here:
@DairyMilkIn
|
@AJIOLife
Itโs always fun to catch up with
@gautxm
and
@PGAditiya
. Not just for interviews but also to get some creative inspiration.
Hereโs โThe New Thingโ that they are working on with
@please_no_ronha
.
Check my piece for more deets. โฌ๏ธ
Major consumer goods companies are leveraging their own D2C ecosystems to engage with consumers on a more meaningful level and build brand loyalty.
Read my piece in todayโs edition of Brand Equity.
Dear ad and brand geeks, this one is for you. Be a part of Brand Blitz Quiz - India's First Panel Business Quiz. We promise it will be a lot of fun. ๐
Register here โก๏ธ
@sai_ganesh
|
@IWTKQuiz
Storyboard18 presents Brand Blitz Quiz, India's first panel business quiz show!
It's the ultimate showdown of brands, marketing & campaigns. It will be hosted online by quiz master
@sai_ganesh
of
@IWTKQuiz
.
Register now!
@DairyMilkIn
|
@AJIOLife
On our flight back home, there was again a delay because of โengineering issue.โ
How is this so common?
It doesnโt end there.
We landed late in Delhi, and they made us run to do the re-checking and re-security process, all in 20 mins with no ground staff support.
@airindia
I will get my cards within a week. I didn't have a lot of cash. However, I did have an emotional connect with that wallet. I also carried a lot of little things in it. During rough days, I used to look at these things to keep myself okay. That's the only reason I want it back. :)
To all the ad nerds out thereโฆ
If there is one World Cup campaign that you should follow and participate, this is the one.
#TheGreatIndianAdBattle
is here! ๐ฅ
A war that will be fought like never before.๐ฅท๐ป
โก๏ธTHE GREAT INDIAN AD BATTLEโก๏ธ
A quest to find the greatest Indian ad of the past 4 decades.
Get your gang, your old pals, your "network" ready for battle.๐ช๐ป
Stay tuned for more details!
#JantaBaniJury
#TheGreatIndianAdBattle