Gautam @gautxm Twitter profile

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Gautam

@gautxm

1 year

Since everyone's changing logos... @TalentedAgency

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Gautam

@gautxm

3 years

On our hopes & dreams for @TalentedAgency . Wish us luck!

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Gautam

@gautxm

1 year

We're making @TalentedAgency 's internal handbook public! We know everything on here might not be perfect yet, but we think it’s a great place to start. Expect a lot of vulnerability & a few stutters as we try to get this all right.

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Gautam

@gautxm

1 year

"Not a good place for a first job" "Not a good place to learn" "Come to @TalentedAgency & you puke" My co-founder, @PGAditiya , everyone 🤣

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Gautam

@gautxm

3 years

This is it. Day 4067 @webchutney & it's time to call it. The love & gratitude I feel for my people here, past & present, knows no bounds. I will miss every little bit of this remarkable company that offered that starry-eyed account manager a career he couldn't have dreamed of ❤️

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Gautam

@gautxm

3 years

Disruption in the agency business may be as simple as having a serious conversation about starting salaries for fresh talent in advertising. What's referred to as 'market rate' salaries in our world is frankly pathetic and it's keeping the best & brightest away. Time for a reset.

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Gautam

@gautxm

2 years

Every single sale ad (some 5 full pages worth) on today's Times of India is now a @Cleartrip ad thanks to my cheeky little gang @TalentedAgency . Here's @PGAditiya repping @boredmanek , @tweetpgk , @DwivediKalpit + the rest of the cleartrip gang and showing you how.

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Gautam

@gautxm

1 year

more 📸 from @TalentedAgency 's new digs

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Gautam

@gautxm

1 year

Any minute now ⏳

Gautam

@gautxm

1 year

🛠️ x @TalentedAgency

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Gautam

@gautxm

7 months

It isn't really about the ps5. It's about the 10 mins. The more arbit things start getting available in 10 mins, the deeper the brand's quick delivery proposition gets drilled into our brains. Advertising is mostly saying the same things again & again in unique new formats.

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Gautam

@gautxm

1 year

Thrilled with the week we've just had, man. Feels like a proper moment in our shop's history. Our first 3 @Cannes_Lions . Sharing @TalentedAgency 's year-1 story with the world w/ @PGAditiya . And @Binaifer_dulani repping India at SeeItBeIt. Now Day 1 again from Mon with my gang.

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Gautam

@gautxm

2 years

I know we're soon going by other names but this is all you, @webchutney ! My 300-something group of champions. What an amazing finale to our 23 years. And what a moment to celebrate the man who shies away from the spotlight, @sidharthrao on his last few weeks! We did it, Sid!

dentsu webchutney

@webchutney

2 years

⭐️ GLOBAL AGENCY OF THE YEAR ⭐️

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Gautam

@gautxm

1 year

Tomorrow, Sidharth Rao, our friend with his gentle soul, kind eyes, brilliant mind & the most generous of hearts would've turned a year older. He was one of the best among us. Here's how I hope we all remember him.

A eulogy to our most generous friend.

Every now and then, if you’re lucky, you run into people who emanate a certain radiance — a soft, gentle glow that leaves you feeling…

medium.com

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Gautam

@gautxm

1 month

Today, we announced - @TalentedAgency 's newest 𝘤𝘰𝘶𝘴𝘪𝘯(?!) that's joining our 'grid of companies'. Having seen many early stage & growing companies close-up, it's clear that some of the typical agency models for marketing & advertising don't always

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Gautam

@gautxm

11 months

Big bag of shiny delicious plaques for my @TalentedAgency crew at the @Campaign_India awards last evening.🖤 Our top 2 fav wins? (& also kind of non-negotiables) - A Gold for Best Place to Work & a Silver (sandwiched b/w Ogilvy & Burnett) for India Creative Agency of the Year.

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Gautam

@gautxm

2 years

hahah not this cheeky little Nostradamus @gurbaksh2100 3d printing & couriering us a replica Lion almost an entire week ago & asking me to open it only post 11pm last night. Congratulations to my amazing #TheUnfilteredHistoryTour @webchutney team on our @Cannes_Lions Grand Prix❤️

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Gautam

@gautxm

3 years

If I knew I'd have to keep up a 🎁tradition we started when we were some 20 odd folks at BLR to now for 300+ at @webchutney I might have thought twice about all the personal notes & wrapping! One of the 5000 things I'm going to miss. Firsts are overrated, here's to the last!

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Gautam

@gautxm

1 year

Next best thing to winning accounts without pitching? ~4 out of 5 pitches @TalentedAgency are now paid engagements. That's compensation for creative time & effort, not ownership of pitched ideas. Progress!

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Gautam

@gautxm

5 years

Dentsu @Webchutney at @Cannes_Lions : 6 metals. Across 6 separate categories. For 3 separate clients. Our current mood across emails, WhatsApp groups & phone calls? So bloody proud, humble, exicted, thankful & absolutely hungry for more.

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Gautam

@gautxm

1 month

Guy @PGAditiya makes a lot of sense. Might make him my co-founder. Again.

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Gautam

@gautxm

1 year

Big fan of page-1 of @TalentedAgency 's scope of work & proposal document, if I may say so myself. Side effect of explicitly making our own (very normal) expectations clear upfront has been that it also signals we take our work & time more seriously than most.

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Gautam

@gautxm

6 months

Man, folks outside of advertising would be dumbfounded at how absurd some of the pricing practices in the agency business still are. 🤯 The tl;dr version of most legacy agency-client contracts essentially narrows down to ‘here you go, take a whole bunch of our employee hours to

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Gautam

@gautxm

2 years

Haha, fun! Won't work Going to be tough Nope Don't we need permission? Wait a min Maybe if we.. Ughh Let's try again Hmm, interesting Could you help with this? This could actually work We did it! Why is no one sharing this? Are people even seeing this? ❤️/👍 So good Brave 🦁

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Gautam

@gautxm

2 years

Over the last year @TalentedAgency , we’ve tried to codify some of our thinking around how we want to work with each other into a few core operating principles. One of them is...

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Gautam

@gautxm

6 months

Love me the feeling of running into great advertising in the wild.

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Gautam

@gautxm

7 months

Must be something in the air at @TalentedAgency 🧵

Talented

@TalentedAgency

7 months

Our second year at Cannes 2024 sees not one, not two, but seven of us representing the agency. T̶h̶a̶l̶a̶ Talented for a reason 🏏.

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Gautam

@gautxm

6 months

🧠: Don't say it. Don't say it. Don't say it. Me: 🗣️🤮 The folks @readytomelt on @WIONews invited (the very camera-shy) me to discuss how we're trying to challenge advertising's pricing problem one piece of work at a time. And why @TalentedAgency 's creative services are priced

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Gautam

@gautxm

2 years

Year 2. Day 1. ⛵️ @TalentedAgency

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Gautam

@gautxm

5 years

A true privilege! @webchutney

Campaign India

@Campaign_India

5 years

Dentsu Webchutney elevates Gautam Reghunath as CEO

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Gautam

@gautxm

2 years

Huge one for my guy @PGAditiya ⚡️ The dude has been named CCO of the year for over 3 days now and we're all just getting to hear of it!

Talented

@TalentedAgency

2 years

APAC CCO of the Year @TheOneClub @PGAditiya is on 🔥

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Gautam

@gautxm

8 months

Blessed to have had @Binaifer_dulani in our lives for years. Even more blessed to have her as part of @TalentedAgency 's founding team for the last two. And now so incredibly proud to share this news with the world today 💜 @PGAditiya

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Gautam

@gautxm

29 days

We've lost so many big creative pitches presenting outrageously unreasonable ideas to potential clients these last two years. Funnily though, they've often turned out to be an excellent new business driver for future projects from the same clients a bit after. They'll ring us a

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Gautam

@gautxm

2 years

My man, @PGAditiya will not rest until he gets his 'Guys, let's rate this piece of work on 10' ™ to go global. @Cannes_Lions @TalentedAgency

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Gautam

@gautxm

1 year

🛠️ x @TalentedAgency

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Gautam

@gautxm

3 years

My short term wish list for @TalentedAgency : Great work & great sleep for everyone + @Cannes_Lions Indie Agency Of The Year as bonus. My med/long term wish list: Win every 2nd client w/o a pitch + Lion of St. Mark for @PGAditiya while he still has his lovely full set of hair.

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Gautam

@gautxm

4 months

Big moment for us last week - shooting our mouths off again on the @Cannes_Lions stage, rambling about 'pricing' to anyone who'd listen. Turns out the Olympic torch was crossing the building (and blocking roads) the same moment, so that probably explained the full-ish house who

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Gautam

@gautxm

2 years

Slightly late to this, but we ( @TalentedAgency ) just put a cheeky little cheque in VS Mani’s first raise. No, we’re not their agency. We simply got offered the chance to join the round as an investor and thought, sure, why the hell not? Sounds fun!

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Gautam

@gautxm

3 years

LFG! @PGAditiya

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Gautam

@gautxm

2 months

Got real tired of the Tamil gang at @TalentedAgency smashing it again & again over the last year or so, so us Malayalees have had to up our game. Talented's first ever for the Kerala market, for @Wonder_La . Right on time for Onam. Shot by First December Films.

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Gautam

@gautxm

4 months

📍🇵🇹

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Gautam

@gautxm

1 year

Big events & festivals showcase the excesses in social media & 'moment' marketing - often lacking real nuance. At some point in the last few years of being perennially online we got tricked into thinking our brands too need to be always on. The era of 'any pr is good pr' is over.

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Gautam

@gautxm

2 years

If there ever was an icon of the modern agency business in India, it’s @sidharthrao . Fucking legend, man. FYI, Always knew you’d miss us too much, Sid 😜Welcome to the other side, fellow alumnus!

Sidharth Rao

@sidharthrao

2 years

After 23 years at @webchutney , it’s time to start-up again!

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Gautam

@gautxm

1 year

Special kinda validation when a pitch idea gets executed exactly as per? Truth is that once @Binaifer_dulani brought her best Bebo impression to sell this, there wasn't any other option really. @TalentedAgency @goibibo

Kareena Kapoor Khan FC

@KareenaK_FC

1 year

Kareena Kapoor Khan channels "Poo" in her new TVC for Goibibo

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Gautam

@gautxm

4 years

Creative Agency of the Year + Digital Agency of the Year + Social Agency of the Year + Content Agency of the Year + Talent Program of the Year. @webchutney , I am so damn proud! @DentsuIN @dentsuintl

dentsu webchutney

@webchutney

4 years

It's our highest-ever haul at the Campaign South Asia Agency of the Year awards! Humbled to pick up wins in Creative AOY, Digital AOY, Content Marketing AOY, and Social AOY. Oh, and, Interns from Home picks up Talent Development Program of the Year! 🏆

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Gautam

@gautxm

7 months

📌🇲🇦

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Gautam

@gautxm

5 months

Best night @Kyoorius with my favourite crew @TalentedAgency , to celebrate these 3 most incredible campaigns & their makers pick up their deserved accolades.

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Gautam

@gautxm

9 months

On the power of dissenting voices in the creative agency business.

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Gautam

@gautxm

5 months

deKoder had me at "Sorry, I interrupted you".

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Gautam

@gautxm

6 months

There's a nice soothing, anxiety-reducing effect that meetings scheduled for 20 minutes (instead of 30) & 45 minutes (instead of 60) have on me. 25 & 50 however...

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Gautam

@gautxm

2 years

What every member of the leadership thinks and says about the company and what our youngest colleagues think and say about the company shouldn't be dissimilar. A sort of shared spirit across all levels. Which means our actions have to back up our words and press releases 🛠️

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Gautam

@gautxm

3 months

❤️‍🩹 @TalentedAgency

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Gautam

@gautxm

5 years

2012: Junior copywriter walks in. 2019: You deserve everything and more, @PGAditiya !

Campaign India

@Campaign_India

5 years

PG Aditya wins Gold in the ‘South Asia Creative Person of the Year’ category. @webchutney #AOY19

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Gautam

@gautxm

1 year

Just feels like everybody who works at any Heads Up For Tails store @huftindia just absolutely gets what the brand's about? Incredible company with obviously talented staff and seemingly amazing culture that's scaled well.

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Gautam

@gautxm

1 year

The conundrum creative enterprises face, is that it seems reductive of our work to box creation into specific time blocks. In the business of ideas, imposing an ‘8-hr workday’ can feel out of touch with how the creative process actually works. Sometimes 1 hour is a lot & 24 less.

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Gautam

@gautxm

2 months

This feels good 🖤 @TalentedAgency

Talented: Is “the Next Uncommon” Being Built in India? | LBBOnline

Little Black Book, Agency founders Gautam Reghunath and PG Aditiya take LBB’s Adam Bennett behind the scenes of a growing creative powerhouse with a unique take on the global industry’s future

www.lbbonline.com

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Gautam

@gautxm

2 years

A night and a half!

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Gautam

@gautxm

2 years

An excellent week as any to remember: 1. Be generous with credit 2. If you’ve put in the work, don't be shy. Share it with the world!

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Gautam

@gautxm

1 year

#1 , #2 and #3 ranked creatives on this list and #1 in my heart. Nicely done, @PGAditiya @Binaifer_dulani @shaabhaas @narthikambiar @TalentedAgency

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Gautam

@gautxm

3 years

Went into a David Abbott rabbit hole this morning & now considering this memo he wrote to his @AMV_BBDO team in '94 as a new mural idea for all @webchutney offices.

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Gautam

@gautxm

2 years

The IAA Creative Person Of The Year 2022 digresses for 50 minutes on a 60 minute call (no one's complaining)

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Gautam

@gautxm

1 year

Fuckin. Love. This. Headline. (And no our pr team didn't write it!) 😅 @TalentedAgency @PGAditiya

Storyboard18

@BrandStoryboard

1 year

. @TalentedAgency scripts new work norms that are unheard-of in ad agencies The #indie agency's open-sourced playbook has chapters featuring best practices including paid tests during interviews, no follow-ups culture, 3-day full & final settlement policy

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Gautam

@gautxm

2 years

Ufff. 5 out of 20-something on here is just @TalentedAgency 🥹🖤 @BrandStoryboard 🙏

Tata Tea, Google, 5star, CRED, Britannia, Kurkure, Tanishq, Porter, Jar, Jaquar and more: MAST...

From quirky scripts to smart executions, watch some of the most MAST advertising of 2022 in this special year-end list.

www.storyboard18.com

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Gautam

@gautxm

5 years

Last evening, @Webchutney was conferred one of the 10 best & bravest agencies on the planet at @contagious Pioneers 2020. We find ourselves in the company of iconic agencies we've always admired. Grateful for this unprecedented honour & a team that's pushing boundaries everyday.

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Gautam

@gautxm

5 years

From a tiny 4 member gang just under 5 years ago to now this! Thrilled for @webchutney & especially our Bangalore bunch. @Cannes_Lions

dentsu webchutney

@webchutney

5 years

Cannes Lions publishes 2019 Global Creativity Report: We’re framing a certain page 117. Just for keeps. 🦁

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Gautam

@gautxm

2 years

Major @talentedagency milestone today.

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Gautam

@gautxm

6 months

@VikkiRossWrites Love! Even better out in the wild.

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Gautam

@gautxm

6 months

Should be mandatory for cocktail menus to come with images, yes? I want to know if I'm about to be served a contemptibly tiny 10ml of something alongside a giant grapefruit slice sitting in a salt-rimmed ice bucket before i don't order one. But I also want to be surprised?

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@antiyohji

6 months

I keep getting ads for this bar in Chiangmai… I’m interested

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Gautam

@gautxm

4 months

Lots to love in this edition of @manifestmediain ft. the 2022 & 2023 global agency of the year winners & most awarded creative leaders at @Cannes_Lions . 1. What @TalentedAgency blindly copies from Gut. 2. Stella Artois vs Makemytrip: on all the similarities between the two

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Gautam

@gautxm

2 years

Here's @PGAditiya making a lot of sense on credit culture while taking full advantage of brand equity's generosity on word count. Should've warned you @naggymoodles

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Gautam

@gautxm

2 months

This is really, really good. Also, when @Binaifer_dulani casually says she has a 'favourite psychologist' she actually means it. 😋 @TalentedAgency

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Gautam

@gautxm

6 years

R O S S I Y A, what a night! #ESPRUS

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Gautam

@gautxm

1 year

I love pitch energy but the process itself needs a serious reality check, man. We've become so good at seducing clients with superficial showmanship & sparkly pitch decks. Even heard of a baraat style welcome for clients at a retention pitch recently🙈 Now, if I were a client...

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Gautam

@gautxm

5 years

Hire only the absolute best. ✅ Respect your creative talent. ✅ Support your young, passionate & curious. ✅ And the rest just plays out.. @webchutney

PGK

@tweetpgk

5 years

@webchutney 2018-19 Tally 40 @Abbys 15 @Kyoorius 06 @Cannes_Lions 20 @SpikesAsia What a show! @PGAditiya @gautxm @sidharthrao @ashwinpalkar @sunilpenugonda @thegdprasad @ishtaarth @Aalapddesai @BennyAugustines

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Gautam

@gautxm

3 years

Omg @DunzoIt you had me with this 😂😂 Holding back from stretching it with 🎼"youu pick the timeeee" is the real flex.

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Gautam

@gautxm

9 months

The conscious choice of doing nothing or the seeking of a distraction are strategies in service of creative work.

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Gautam

@gautxm

2 years

Watched every possible clip on the internet of Roger & Rafa from the farewell game 🥺 I'm now ready for someone to publish a monster 900 pager on this most incredible friendship.

Jon Wertheim

@jon_wertheim

2 years

This is...quite extraordinary:

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Gautam

@gautxm

2 years

personally i love the eager enthusiastic energy of an 'attachment missing' email.

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Gautam

@gautxm

4 years

Our second Google for India @webchutney , yet the first virtual one. Proud of our teams for sharing the message of how Google is building a better internet for a billion Indians, this time from home! #G4IN

Google India

@GoogleIndia

4 years

The sixth edition of #GoogleForIndia has begun. Tune in to the livestream now ➡️ #G4IN

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Gautam

@gautxm

2 years

Uff🔥 @PGAditiya @Binaifer_dulani @gurbaksh2100 and gang, you absolute legends. Look how far your 'lets do a filter' idea has come!

Dentsu Webchutney converts 21 shortlists into 18 pencils including 7 Gold at The One Show 2022

Dentsu Webchutney India has enjoyed a strong performance at The One Show converting 21 shortlists into 18 pencils, three merits and a best of discipline across multiple categories for its campaign...

campaignbriefasia.com

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Gautam

@gautxm

6 months

Here to let 11 men running behind a ball determine my mood for the next few days

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Gautam

@gautxm

5 years

Unfortunate but accurate description of my last few days working from home.

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Gautam

@gautxm

2 years

Anant was one of a kind. He was generous with his time, his counsel, his influence. And he was generous with everyone. He called a spade a spade and a bad ad a bad ad. He lifted us and brought us back to the ground in equal measure. I'll miss you terribly @AnantRangaswami

Ramki

@ramkid

2 years

No, @AnantRangaswami , it can't be true. My phone is going to ring and you will share some epiphany you just had. Or your blunt take on a trending topic. Or a passionate project you've embarked on. Go well, Anant.

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Gautam

@gautxm

4 years

Very proud to open this for applications today. Understandably, many agencies including us started rolling back internship opportunities over the last 2 months. Today we're course-correcting & committing up to 50 spots for a 4week, fully virtual learning experience like no other.

dentsu webchutney

@webchutney

4 years

🚨 Today we’re introducing Interns from Home: a breakthrough virtual internship programme for up to 50 college students & recent graduates to learn from award-winning strategists, creatives and brand managers. Spread the word!

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Gautam

@gautxm

5 months

You know what I particularly love about these? The fact that Homelane has one of the biggest celebrities signed on to the brand and didn't feel the need to force fit them into the creative. Even after having some of the most coveted media real estate in the country. Easier said

Karthik 🇮🇳

@beastoftraal

5 months

It's one thing to do a visually striking print ad (in these days of all-things-digital), but it's entirely another to do an encore, that too with a region-centric nuance, language-wise! The agency Talented produces a follow-up ad for HomeLane for the Chennai edition of The

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Gautam

@gautxm

8 months

Winding down a fun week with a few notes from my gang @TalentedAgency on (I may be a bit biased here), what @Campaign_India calls, their pick of the week.

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Gautam

@gautxm

2 years

South India's favourite coffee company and soon to be India's favourite, tonight at 10pm on @sharktankindia ! Added bonus of getting to hear @gd_vsmani @YashasAlur & Rahul in Bangalore-Hindi 🤭

Gautam

@gautxm

2 years

Slightly late to this, but we ( @TalentedAgency ) just put a cheeky little cheque in VS Mani’s first raise. No, we’re not their agency. We simply got offered the chance to join the round as an investor and thought, sure, why the hell not? Sounds fun!

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Gautam

@gautxm

3 years

If you’ve worked in a creative company, you’ve felt this tension between creativity & operational efficiency. It's a battle we have to navigate gently. I'm a sucker for consistency, repeatability & processes but more often than not it's discouraged creativity than do the opposite

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Gautam

@gautxm

3 years

guys, no need to get personal.

ADWEAK

@adweak

3 years

BREAKING: Agency's New Creative Director Decides To Go With Aloof, Black And White, Looking Away From Camera For Press Release Photo

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Gautam

@gautxm

2 years

A real privilege for @TalentedAgency to be a tiny part of what's going to be an amazing encore for these two. That, and the fact that it'll be fun to get quarterly investor updates from my ex-boss @sidharthrao for a change after years of sending him company updates at webchutney.

afaqs!

@afaqs

2 years

. @Punt_Partners , founded by @sidharthrao & Madhu Sudhan, raises capital from #investors & entrepreneurs; The round also saw participation from funds along with @TalentedAgency . #advertising #entrepreneur @pen5ta @policybazaar #marketing

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Gautam

@gautxm

1 year

'Is this strategy retrofit to suit the creative idea?' Not always necessary that strategy precedes creative. That route can lead to good (& mostly safe) work. But rarely *great* work. Advertising has been pretending that our creative process is linear for 'process' reasons.

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Gautam

@gautxm

4 years

Big,big fan of work from home today! #AUSvsIND

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Gautam

@gautxm

2 years

Few texts saying this just became advertising's most poach-able list! Absolutely. That's exactly how credit culture & reward systems need to work. Fair recognition can often directly result in better comp - for talent & revenue - for orgs (that deserve it). Call out the creators!

Gautam

@gautxm

2 years

@twinsighter @PGAditiya @sidharthrao @gurbaksh2100 @webchutney @DentsuIN @meajay @saranindita Three screenshots worth and plenty more! via @Binaifer_dulani

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Gautam

@gautxm

2 years

Allow me to be immodest a bit, but the sheer range on display from @TalentedAgency rn is just 🤌🥹

Talented

@TalentedAgency

2 years

Hoping to eat Milk Bikis this stylishly one day 🕶 Vera enna? 💼 @BritanniaIndLtd 🎥 @ronakchugh & Rooted Films

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Gautam

@gautxm

4 years

Career Update: @PGAditiya , our @webchutney gang & I are now our own clients.

Dentsu Webchutney Enlists Dentsu Webchutney As Its Creative Agency

Sure, the pitch process took years, but the digital-led creative agency is now set to launch a series of brand films for the agency brand…

webchutney.medium.com

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Gautam

@gautxm

4 years

So, so proud of these champs!

dentsu webchutney

@webchutney

4 years

Young talent can change things. We’ve always believed in that. Today we’re incredibly proud of our @bubblesandblah , @benedictgershom , @ishtaarth and Karishma for making it to #IMPACTTOP30 . CONGRATULATIONS! 🍾

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Gautam

@gautxm

1 year

So, this just keeps getting better, @uncommon_LDN ?

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Gautam

@gautxm

5 years

Brief hiatus but back to the top on the only agency rankings my father gives much about. Webchutney #1

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Gautam

@gautxm

7 months

Ahhh this is fucking amazing. @boredmanek repping India at one of the most coveted experiences in our industry at Cannes. It couldn't have happened to a more brilliant, versatile, kind & giving creative. Someone we're all so lucky to spend time with everyday at @TalentedAgency

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Gautam

@gautxm

1 year

So many gems in this from @boredmanek @TalentedAgency

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Gautam

@gautxm

7 months

Shouldn't be sharing this secret strategy publicly and we usually don't speak of this much outside agency-client meetings, but it's an unsaid rule that all men's products have to be named like Tarzan named them.

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