.
@TalentedAgency
founders Gautam Reghunath and PG Aditiya take LBB’s Adam Bennett behind the scenes of a growing creative powerhouse with a unique take on the global industry’s future.
Just over a year ago, we started Talented. The world didn't need a new agency, but it did need the agency experience to be re-imagined — first for employees, then the clients.
3
#CannesLions
along the way is a nice bonus!
Why Is This A
@Swiggy
Ad bagged 2x Bronze Lions…
The elephant remembers. So do we. Our very first haul at Kyoorius Creative Awards — 12 Blue Elephants and about a dozen hundred trumpets.
#KCA23
#KyooriusCreativeAwards
Bit of a dual role for us today. Our new work for
@RazorpayX
Payroll, as both agency and users of this fantastic product. Ft. MVP
@twitellectual
and his many avatars.
🚨Launch Alert🚨
Excited to feature
@twitellectual
in our latest campaign for
@RazorpayX
Payroll.
As a young PM to have founders who believe in your product so much that they go the extra mile is insanely gratifying.
Get your
#payrollfixed
signup on
Yes, we made an ad for the new
#googlepixel7
Yes, you should check it out.
Yes, it's a packet of chips.
And yes, we checked what phone we were tweeting from.
Chipper, isn't it
@GoogleIndia
?
T̶r̶o̶u̶b̶l̶e̶
D̶o̶u̶b̶l̶e̶ T̶r̶o̶u̶b̶l̶e̶
T̶r̶e̶b̶l̶e̶ T̶r̶o̶u̶b̶l̶e̶
Q̶u̶a̶d̶r̶u̶p̶l̶e̶ T̶r̶o̶u̶b̶l̶e̶
Q̶u̶i̶n̶t̶u̶p̶l̶e̶ T̶r̶o̶u̶b̶l̶e̶
Sextuple Trouble
In top company with SIX nominations at this year's
@Campaign_India
Agency of the Year Awards.
In their first 📺 interview as co-founders of Talented,
@gautxm
&
@PGAditiya
unpack our first few months building this company together. A whole lot of opinions, confessions, hand gesticulations & plenty of fun🍿💯
@WIONews
@Suvenk
@readytomelt
Old love with young love feels. Watch the story of two empty nesters, Shailja and Pradeep, as they navigate through love, life, food, and a badminton court.
#SwiggyValentinesDay
About last night ✨
Feelin chuffed with ourselves as we finish with a 6/6 sweep in our debut year at
@Campaign_India
AOY ft. unplugged notes from
@gautxm
Big bag of shiny delicious plaques for my
@TalentedAgency
crew at the
@Campaign_India
awards last evening.🖤 Our top 2 fav wins? (& also kind of non-negotiables) - A Gold for Best Place to Work & a Silver (sandwiched b/w Ogilvy & Burnett) for India Creative Agency of the Year.
Love is in the air, and it's as complicated as ever. Our new series for
@bumble
discusses dating and relationships in this ̶d̶a̶y̶ ̶ night & age 🐝 🫶🏼
Made with
@SupariStudios
/🧵
Lata, Geeta and Ragini are all set to realise the dreams they dared to dream decades ago, with Marie Gold’s MyStartup Contest.
As a startup, this is work we are truly proud to produce with
@BritanniaIndLtd
Pablo Picasso once said, “Everything you can imagine is real.”
We took that seriously.
#WITASA
is our love letter to the internet and here it is in its full ‘unlocked’ glory 🖼️
So what’s stopping you from answering one simple question: Why Is This A Swiggy Ad?
💼
@Swiggy
Dear art directors, for too long, you have been branded as just “doers” - when you know you have the potential to be much much more. You’re hungry, and you’re ready. To go beyond your craft. To be seen as an ‘ideas person’. To finally turn from a doer, into a Thinker-Doer 🤝.
We're so proud to have such wide representation of our agency at Cannes in just Year 2. Big win for indies, but a bigger win for the representation of Indian-led work at the biggest celebration of creativity. We’re spending the rest of the day smiling!
We reimagined a century-old art form from Tamil Nadu for
@myntra
’s
#PalichPalichPongal
campaign. Here’s the process behind the 300+ hours of labour that went into crafting the light art billboards!👇
@boredmanek
is repping us as one of the sixteen women globally at the ‘See It Be It’ cohort, a hugely coveted talent accelerator program for underrepresented creative leadership 🦁.
In a second-time streak, our founders,
@gautxm
&
@PGAditiya
will take stage again at Cannes 2024 with a session we’re staying 🤫 about atm but stay tuned!
@probableena
, the very first winner of the prestigious USHA award by
@ICWcommunity
and
@Kyoorius
is also getting a full ride to Cannes. In addition to getting global inspiration, she will be covering the top gelato spots on the Riviera 💅.
week 1 has been about putting our heads down and getting to work, but we also spent time sharing our story with friends in the advertising community 👀
thought we’d share 📢
@MALVIKATHIRANI
has earned her way to the Cannes Creative Academy at the festival on a 100% paid scholarship - a feat reserved for only ten under-30 folks worldwide 📚.
it’s a happy new year indeed, thanks to
@Binaifer_dulani
who is gracing the cover of Impact Magazine as possibly the youngest creative on this hotlist 🔥
Designs in hand, we entrusted them to the skilled artisans of Chennai, masters of festival light art cutouts. A talented 60-year-old artisan drew sketches of the structure.
Presenting, Thinker-Doer, a six-week bootcamp to turn six art directors into swiss-army-knife creatives. Learn from award-winning creatives, planners & suits from across the world. Sponsored by Talented.
Applications close on 30th January. Apply at 📝