Drew Arciuolo @DrewArciuolo Twitter profile | Pikagi

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Drew Arciuolo

@DrewArciuolo

612

Followers

293

Following

50

Media

402

Statuses

VP of Marketing @teamvktry | E-Commerce | Sports Nerd | @Stags_Base alum

Connecticut, USA

https://t.co/WUk40xyIBg

Joined December 2021

Don't wanna be here? Send us removal request.

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@DrewArciuolo

Drew Arciuolo

2 years

Never felt “ready” to do a Twitter thread, but let's give it a shot! Our business started taking Tik Tok serious in June ‘22. ~6 months later, it's by far @teamvktry 's #1 revenue driver, amassing 34 million views & 250k site visitors in the last 4 weeks alone. Here's how 🧵

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@DrewArciuolo

Drew Arciuolo

8 months

Had to share this: We are a Klaviyo customer. A relatively big one, at that. Last week, things broke during a domain switch. It was a disaster, we were losing $$$ by the minute & Klaviyo support had closed hours beforehand. Out of desperation, I reached out to @yojimmykim for

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@DrewArciuolo

Drew Arciuolo

2 years

DTC FRIENDS My family’s small business (not VKTRY) is in need of a new Paid Search agency / media buyer. Does anyone have any recommendations?

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@DrewArciuolo

Drew Arciuolo

8 months

For any operators struggling right now: Our business couldn’t scale beyond mid 7 figures for 5 years. Unprofitable, no channels to rely on, key employees turning over. Then one day - ✨POOF ✨ Everything started to click. The right people were put in the right places.

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@DrewArciuolo

Drew Arciuolo

1 year

This is so dope Thank you, @harleyf @tobi @Shopify !

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@DrewArciuolo

Drew Arciuolo

1 year

Hey @Shopify , what’s a fella gotta do for some merch?

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@DrewArciuolo

Drew Arciuolo

2 years

In summary: 1. Entertain first, educate second 🎥 2. Iterate on your first win 🔀 3. Social proof is key 🔑 4. Find your audience & speak to them, not everyone 👤 5. Story-tell your success 📚 6. Use your winning “stories” as a template. Don’t be afraid to recycle ♻️

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@DrewArciuolo

Drew Arciuolo

2 years

By @itstonyyu 's recommendation, I recently read @j1berger 's book "Contagious", which discusses the science behind word-of-mouth transmission. Since finishing, our Tik Tok content has been viewed 48 MILLION times & our follower count has gone from 15k to 255k. My key takeaways🧵

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@DrewArciuolo

Drew Arciuolo

2 years

Shoutout to the @DTCNewsletter team for putting together an incredible event! C-Suite was easily the best learning experience of my career. Brilliant people, great food & a beautiful city make for a hell of a week. Now it’s time to make sense of my 20 pages of scribble 😬

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@DrewArciuolo

Drew Arciuolo

2 years

2. Iterating on your first win I'd post a diff. version of the "shoe flip" every few weeks. Different text, different audio, different people. This is where we found the #1 messaging win in the history of the brand. Addressing who we're talking to & the problem we're solving👇

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@DrewArciuolo

Drew Arciuolo

3 years

🥲 @TeamVKTRY

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@DrewArciuolo

Drew Arciuolo

2 years

Running our first ever price sensitivity test next week. Using @Intelligems to split traffic 4 ways & test different prices of our flagship product. My main worry is naturally what happens with social dialogue over price? Anyone have experience with price testing? Any lessons?

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@DrewArciuolo

Drew Arciuolo

2 years

Started taking organic Tik Tok seriously around Memorial Day Weekend this year.. it’s our #1 acquisition channel this month. E-comm is as beautiful as it is terrifying.

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@DrewArciuolo

Drew Arciuolo

1 year

Job perks include: - Health Care - Equity - PTO - Spending Monday mornings at random IHOPs across the country

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@DrewArciuolo

Drew Arciuolo

10 months

@SeanEcom Employee turnover after moving to the backrooms 📉📉📉

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@DrewArciuolo

Drew Arciuolo

8 months

Update 13 months later: the pillars of this thread still hold very true. One addition: keep showing up

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@DrewArciuolo

Drew Arciuolo

2 years

Never felt “ready” to do a Twitter thread, but let's give it a shot! Our business started taking Tik Tok serious in June ‘22. ~6 months later, it's by far @teamvktry 's #1 revenue driver, amassing 34 million views & 250k site visitors in the last 4 weeks alone. Here's how 🧵

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@DrewArciuolo

Drew Arciuolo

3 years

Awesome video shoot with @JRODshow44 in Tampa & even better guy! Get ready for some serious @TeamVKTRY x JRod content in 2022.. 👀

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@DrewArciuolo

Drew Arciuolo

2 years

Experts forecast that Insole putting will have a $9B TAM by 2026

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@DrewArciuolo

Drew Arciuolo

2 years

3. Social proof Entertainment & addressing problems are great, but not everything. Now, we had to show the difference we were making for people in our target audience. The video below has been a staple for us. It's emotional & impactful. The exact credibility we needed.

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@DrewArciuolo

Drew Arciuolo

7 months

What a guy @bergmantweets is. Thank you for all the kind words and for sharing our story, Jason. It was certainly a weekend to remember for the whole team at @TeamVKTRY !

@bergmantweets

Jason Bergman

7 months

HUGE shoutout to my guy @DrewArciuolo , the entire team @TeamVKTRY and @McclungMac for pulling this off 👏 You guys deserve this W.

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@DrewArciuolo

Drew Arciuolo

2 years

DTC FRIENDS @TeamVKTRY is hiring for 3 marketing positions 👇 - Director of E-Commerce (3 - 5 years Ecom experience) - Full-time Graphic Designer / Video Editor (1 - 3 years graphic design experience) - Marketing Manager (1 - 3 years Ecom experience) Descriptions below! 🧵

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@DrewArciuolo

Drew Arciuolo

2 years

1. Entertainment first, education second As the saying goes: Tik Tok is an entertainment platform, not a social media platform. We have a wonderful way of demonstrating how our insoles help athletes jump higher: flipping shoes. It's fun, it's creative & it incites curiosity.

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@DrewArciuolo

Drew Arciuolo

1 year

I ❤️ DTC @Shopify @DTCExperts

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@DrewArciuolo

Drew Arciuolo

2 years

@harleyf . @TeamVKTRY carbon fiber insoles return energy & absorb shock with every step you take! Perfect for anyone who’s into fitness or athletics! We make insoles for all athletes, serious or casual, who are looking for better performance and/or injury protection (On @Shopify Plus 😅)

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@DrewArciuolo

Drew Arciuolo

2 years

Not sure about everyone else but we’re seeing static ads absolutely crush right now

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@DrewArciuolo

Drew Arciuolo

2 years

@binghott Funny enough, this ad helped our business take off. The one thing we regret doing is not branding it. Even with awesome performance, the # of people we talk to who know this ad but not our brand kills us. Could be that the lack of branding is why it did so well, but who knows 🤷‍♂️

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@DrewArciuolo

Drew Arciuolo

1 year

Picture 1: A screenshot of an email I received from @ridgewallet this week. I forwarded to our team to get their take on whether we should send out something similiar for Mother’s / Father’s Day promos. We ended up sending that email this morning to our list before our

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@DrewArciuolo

Drew Arciuolo

2 years

@RyeMcKenzie @DTCNewsletter

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@DrewArciuolo

Drew Arciuolo

2 years

You log into your @northbeam dashboard. What’s the first thing you look at? @DTCNewsletter

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@DrewArciuolo

Drew Arciuolo

1 year

On pace to do 8-figures on our website alone this year. Still doesn’t feel real. If you’re struggling to scale: - Niche down. - Test messaging, daily. - Don’t make any assumptions about your audience. Consistent, smart & diligent work will win in the long run. You got this!

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@DrewArciuolo

Drew Arciuolo

7 months

Am I wrong for thinking the #1 indicator for how DTC competitors are doing is branded keyword search volume (via Ahrefs or Google trends) ??

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@DrewArciuolo

Drew Arciuolo

1 year

Can’t resist sharing this one… Just pulled a YoY comparison of @TeamVKTRY ’s organic Tik Tok viewership for the first 4 months of the year: 2022: 9,115 views 2023: 96,125,842 views Wow. What a ride so far. If you’re looking to break into organic social, my DMs are always

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@DrewArciuolo

Drew Arciuolo

3 years

Curious as to how #DTC retail companies are incorporating #NFTs into their strategy as they move into 2022? Highly recommend fellow marketers to listen to the @DTCNewsletter podcast episode on web3 & the Metaverse as it pertains to businesses. Incredibly educational!

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@DrewArciuolo

Drew Arciuolo

2 years

& that’s it! It all starts with posting SOMETHING. Find a creative way to educate the problem you’re solving. From there hone in on the audience that the messages resonate with, & iterate from there. Planning on posting more so feel free to follow if you found this helpful 😁

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@DrewArciuolo

Drew Arciuolo

2 years

5. Story-tell your success Now it’s time to story-tell your what & how alongside the social proof. Use the shorter clips that work to tell a story. Audio is key here. This formula led to this 14.5M view beauty, which virtually wiped out our inventory in one weekend 👇

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@DrewArciuolo

Drew Arciuolo

2 years

Good news: this video is going viral for like the 6th time on Tik Tok (just mixing up messaging & audio)

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@DrewArciuolo

Drew Arciuolo

2 years

Am I in a one terminal airport in Georgia trying to get home before a hurricane? Yes Is there a lovely scent of Lilac Breeze coming out of my carry-on? Also yes S/o to @TruEarthLaundry & @RyeMcKenzie

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@DrewArciuolo

Drew Arciuolo

9 months

I miss Universal Analytics - does that make me a bad marketer?

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@DrewArciuolo

Drew Arciuolo

1 year

Being an entrepreneur is just the same 4 things over & over: 1. Look at numbers 2. Ask yourself why the numbers look the way they do & how they can be better 3. Take action based on answers from 2. 4. Repeat

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@DrewArciuolo

Drew Arciuolo

1 year

If your brand gets searched more than your category (aka being a category creator), this will save you $$$ We cut our ad spend on Amazon by >50% a few months ago. The results? Revenue UP 26% CAC DOWN 60% Don’t let a 5x ROAS fool you on Amazon & Google, the “silent tax” is real

@mikebeckhamsm

Mike Beckham

1 year

One key insight has saved Simple Modern hundreds of thousands of dollars a year! If you run an e-commerce brand, you are likely overspending on advertising when customers search for your brand on Google and Amazon. Buyers who search specific brand names have a very high

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@DrewArciuolo

Drew Arciuolo

2 years

4. Always speak to YOUR audience What basketball player doesn't want to jump higher? When we were struggling, it was mostly bc we were trying to speak to everyone all the time. Narrowing down to one niche gave us easy direction for content & influencers (🏀) leading to RESULTS

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@DrewArciuolo

Drew Arciuolo

8 months

Businesses on Organic Tik Tok: Starting to notice a sharp drop in engagement rates across every profile I come across in the platform. Anyone else seeing this?

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@DrewArciuolo

Drew Arciuolo

2 years

S/o to @robbfraser & @outwaysocks for my new favorite socks 🤝

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@DrewArciuolo

Drew Arciuolo

1 year

@harleyf VKTRY Gear We sell carbon fiber performance insoles that are scientifically proven to increase an athlete’s vertical jump heights, sprint speeds and protection from injury

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@DrewArciuolo

Drew Arciuolo

2 years

I think I’m late to the party but I’m all in on iOS 14 being a net positive for e-comm. It forced our biz to diversify our media mix & really understand our customer. As @robbfraser says, making your product easily shareable/incentivizing WOM is how you find the big wins.

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@DrewArciuolo

Drew Arciuolo

2 years

6. Use your wins as a template Don’t be afraid to re-use what works. Use clips, audios & messages that work. Don’t fight the algo. We posted the EXACT video above, with just a color-grade to 1 clip, & it garnered an additional 3.4M views! 3 others went 1M+ with this template

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@DrewArciuolo

Drew Arciuolo

7 months

@brendan7harkin That can’t be right

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@DrewArciuolo

Drew Arciuolo

1 year

@SeanEcom Best month ever for VKTRY

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@DrewArciuolo

Drew Arciuolo

8 months

It’s not about how great you can be, it’s about how long you can be great for

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@DrewArciuolo

Drew Arciuolo

1 year

My favorite part of the week might just be the Monday morning @northbeam deep dive

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@DrewArciuolo

Drew Arciuolo

3 years

@bergmantweets @TeamVKTRY @marketpryce You should put yourself on @marketpryce after this testimonial!! Appreciate the shoutout man, we’re proud to partner with such an awesome business 🤝

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@DrewArciuolo

Drew Arciuolo

2 years

Curious to see if @elonmusk continues to allow anonymity on Twitter over the coming years. Personal accountability for words said behind a keyboard would be a good step forward for this app

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@DrewArciuolo

Drew Arciuolo

1 year

Thanks for having me on the pod, @DTCNewsletter !

@DTCNewsletter

DTC Newsletter 📦

1 year

@DrewArciuolo 's wild idea turned into a game-changing product that defies gravity. 💥 👟 See how these insoles make shoes take flight!

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@DrewArciuolo

Drew Arciuolo

2 years

@EricAlanDyck @eliweisss @jurhyu @troypetrunoff

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@DrewArciuolo

Drew Arciuolo

2 years

Foot accessories vs the world @robbfraser

@theisaacmed

isaac

2 years

Remember guys. Riches in the niches. I sell swords. @robbfraser sells foot accessories

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@DrewArciuolo

Drew Arciuolo

1 year

@SeanEcom I literally can’t get away from ON running ever since you started talking ab them

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@DrewArciuolo

Drew Arciuolo

1 year

1. Understanding WHO you want to target first 🎯 You should not be working with an influencer just because they have a bunch of followers, a big name or “clout.” All too often you see people overpaying for someone who doesn’t even understand their own audience. You should be

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@DrewArciuolo

Drew Arciuolo

1 year

@mikebeckhamsm Got excited - thought this was a tweet about golf Great point regardless

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@DrewArciuolo

Drew Arciuolo

1 year

Emphasis on the humility

@DTCNewsletter

DTC Newsletter 📦

1 year

🎯 As a marketer in 2023, these three skills from @DrewArciuolo are a MUST!

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@DrewArciuolo

Drew Arciuolo

8 months

@retentionrandy @yojimmykim Good to know! Was no knock on Klaviyo, they were actually quite helpful the next day as well. But the ability to have someone working with me within minutes gave us so much peace of mind

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@DrewArciuolo

Drew Arciuolo

1 year

@theisaacmed FB reels ftw

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@DrewArciuolo

Drew Arciuolo

2 years

The insole as a mic was a must

@TeamVKTRY

Team VKTRY

2 years

Asking @PGAllAmerican players what their favorite pregame meal is.. Safe to say they didn’t disappoint 😂 @PerfectGameUSA

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@DrewArciuolo

Drew Arciuolo

2 years

@Bolentatersalad @binghott No way, that’s awesome! Really appreciate the high praise, we’re certainly alive and well 😎

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@DrewArciuolo

Drew Arciuolo

2 years

Thanks for having me on, @DTCNewsletter ! Give the VKTRY podcast a listen here 👇

@DTCNewsletter

DTC Newsletter 📦

2 years

Check out our DTC pod to get the whole story with @DrewArciuolo and learn why @TeamVKTRY 's marketers are just as remarkable as their products.

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@DrewArciuolo

Drew Arciuolo

2 years

@arie_scherson @akemicorp Will do! Thank you

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@DrewArciuolo

Drew Arciuolo

1 year

We’re on pace to do 700 MILLION organic social video views this year. Not impressions, views. We’ll have driven close to 2 million site visitors from organic ALONE by the end of the year. Here are 3 things I would do if I had to start a channel from scratch 👇

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@DrewArciuolo

Drew Arciuolo

2 years

@RyeMcKenzie @dito_mark Dumping our entire paid media budget into this campaign tomorrow

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@DrewArciuolo

Drew Arciuolo

2 years

The @DTCNewsletter today got me thinking… Tik Tok getting banned in the US would negatively impact your revenue by how much in 2023?

Wouldn’t affect us at all

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1% - 10% less rev

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11% - 30% less rev

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30%+ less rev

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@DrewArciuolo

Drew Arciuolo

1 year

Need help with your influencer strategy? This thread is for you.. Using just influencer content, we’ve reached over 30 MILLION athletes in the last 4 months ALONE. We’ve also done this at a CPM that’s less than HALF of what we’re currently seeing in both our Advantage+ campaigns

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@DrewArciuolo

Drew Arciuolo

1 year

Happy Q4 everyone 🎉

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@DrewArciuolo

Drew Arciuolo

1 year

1H 2023 vs 1H 2022 Rev +218% CAC -43% 🔥🔥🔥

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@DrewArciuolo

Drew Arciuolo

2 years

fyi

@DrewArciuolo

Drew Arciuolo

2 years

DTC FRIENDS @TeamVKTRY is hiring for 3 marketing positions 👇 - Director of E-Commerce (3 - 5 years Ecom experience) - Full-time Graphic Designer / Video Editor (1 - 3 years graphic design experience) - Marketing Manager (1 - 3 years Ecom experience) Descriptions below! 🧵

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@DrewArciuolo

Drew Arciuolo

3 years

@PhilKiel 1. Creative creative creative 2. Broad targeting Fin

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@DrewArciuolo

Drew Arciuolo

1 year

@ShopifySupport

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VKTRY Carbon Fiber Shoe Insoles

Shoe inserts that are proven to help athletes run faster, jump higher, help protect from injury, and perform better. Recommended by top sports medicine professionals and backed by science.

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@DrewArciuolo

Drew Arciuolo

2 years

I discarded influencers for years.. I mean years. "How would anyone believe a person who's clearly being paid to endorse a product?" Influencers have now played the #2 role in allowing us to scale. Here's how 👇🧵

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@DrewArciuolo

Drew Arciuolo

1 year

Remember when we measured ROAS by channel? Lol

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@DrewArciuolo

Drew Arciuolo

2 years

Seeing Meta attribution drop from 44% to 17% of website sales is our greatest accomplishment yet

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@DrewArciuolo

Drew Arciuolo

1 year

Question for my $20M+ / year friends… When did you know it was time for TV? Or maybe better yet, was it ever time for TV?

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@DrewArciuolo

Drew Arciuolo

8 months

Elite addition. @Delta

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@DrewArciuolo

Drew Arciuolo

2 years

@binghott @ameproietti Stay tuned for the results 👍

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@DrewArciuolo

Drew Arciuolo

1 year

@LaneyHiggins @SportsbizNil @TeamVKTRY @Pat_CurranMedia @tim_curranmedia @SportsBizTeam It was a blast talking with you guys!

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@DrewArciuolo

Drew Arciuolo

2 years

@dito_mark Going to have you feeling like Messi out there 🤝

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@DrewArciuolo

Drew Arciuolo

2 years

If your organic social content is: 1.) relevant to the audience you’re trying to reach 2.) filled with some form of value And/or 3.) entertaining your “floor” of reach will trend upwards. Nail down what resonates with your target demo, double down on that, rinse & repeat.

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@DrewArciuolo

Drew Arciuolo

2 years

& that's it! Seriously, @j1berger changed the trajectory of our business for the better with all of the information in Contagious. It's never been more important to have your audience & customers talking about your brand. Let me know if you found this useful!

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@DrewArciuolo

Drew Arciuolo

1 year

@EricAlanDyck @JasonPanzer @knight_rebecca_ Always down!

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@DrewArciuolo

Drew Arciuolo

6 months

@robbfraser @outwaysocks Let’s go 🔥

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@DrewArciuolo

Drew Arciuolo

10 months

Kill or keep popups for BFCM sale?

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@DrewArciuolo

Drew Arciuolo

2 years

@AaronOrendorff Thank you so much Aaron! Really enjoyed putting the thoughts together & sharing

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@DrewArciuolo

Drew Arciuolo

2 years

Practical value: Give your audience practical information through your product; acknowledge your audiences' everyday problems & provide a practical solution. We see this a lot today with trends on Tik Tok. "5 Reasons Why.." or "Life Hack" templates are some good examples.

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@DrewArciuolo

Drew Arciuolo

1 year

Is this list accurate? My girlfriend, roommate & I ranked months by best to worst and then added up the points to get a consensus list. October on top was a surprise, but then again we are in New England. What would you change? (Yes, this was done on a pizza box)

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@DrewArciuolo

Drew Arciuolo

8 months

@RyeMcKenzie @DTCNewsletter Thank you brother, I am too. Plenty of good times ahead!

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@DrewArciuolo

Drew Arciuolo

2 years

@RyeMcKenzie @dito_mark I’ll have your agent speak w my agent

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@DrewArciuolo

Drew Arciuolo

2 years

- Full-time Graphic Designer / Video Editor Description, responsibilities & ideal qualifications attached Like most brands, we’re putting out A LOT of content. We’ve learned what works right now, but we need your help figuring out what’s going to work in the future.

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@DrewArciuolo

Drew Arciuolo

2 years

@RyeMcKenzie Some would even say the 🐐

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@DrewArciuolo

Drew Arciuolo

1 year

E-commerce marketing meeting drinking game: Take a shot every time you hear the words OPTIMIZE, ORGANIC, or ROBUST

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@DrewArciuolo

Drew Arciuolo

6 months

@theisaacmed I’m not sure how but I need to repost this a million times

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@DrewArciuolo

Drew Arciuolo

2 years

& that's it! Influencers have been life-changing for us. I hope you found this helpful in your journey to scaling. Feel free to DM me with any questions or even share this thread with someone who'd find this useful!

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@DrewArciuolo

Drew Arciuolo

3 years

Worth a read! 👇

@SahilBloom

Sahil Bloom

3 years

The Feynman Technique is a learning framework that forces you to develop a deep, elegant understanding of a given topic. It involves four key steps: (1) Set the Stage (2) ELI5 (Explain It To Me Like I'm 5) (3) Assess & Study (4) Organize, Convey & Review Let's cover each step:

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@DrewArciuolo

Drew Arciuolo

1 year

A classic example of what not to do in e-commerce marketing: 1. Show me an ad for an awesome gift for Mother’s Day on IG 2. Provide no messaging on the site or checkout process regarding when I can expect my order to arrive 3. Have an auto-response on Gorgias chat widget that

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@DrewArciuolo

Drew Arciuolo

2 years

Advil: $25.99 Store brand ibuprofen 8” to the right: $9.50 WILD

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