Phil Kiel @PhilKiel Twitter profile

Pinned Tweet

Phil Kiel

@PhilKiel

4 months

I was invited to talk at a Meta event today. Certified Disruptor Guru ✅

14

1

93

Last Seen Profiles

@5Slth

@FriarsMBB

@Solongocraft

@phead14

@ae5131b

@Charity6065

@misa0417_

@jessicabeppler

@a__yanonn

@asaelliott

@iz_xoa

@artasarisaja

@Asxtholfo

@WCress69630

@SoloAscenso

@bibodyout

@BlurdrueFj3OjC

@RiriMiaou

@auririi_

@SteeEmeri

@scoupsdadduu_

@Jufurebrand

@syukyaku110

@4D_FilmFest

@Maqsood71320174

@TheElders

@hmduque

@inasmfdti

@JingLiUW

@ho_yokohama

@tresinores_

@Infernal_struct

@boom_keki

@donny25belle21

@hey34323

@Alirezaht25

Phil Kiel

@PhilKiel

2 years

@damirbecirovic Our local post office only remains open because of my wife's serial return habit.

2

1

238

Phil Kiel

@PhilKiel

1 year

Your ad account doesn't need to be any more complicated than this 👇 This campaign setup + creative approach is exceeding ROAS targets and we're scaling. Next tweets contain the two top performing creatives we're using... Bookmark this 📍

22

16

234

Phil Kiel

@PhilKiel

2 years

They should rename Desktop to just Screenshots

21

3

179

Phil Kiel

@PhilKiel

2 years

All the ads gurus have moved to TikTok then, see so many threads, screenshots and Big ROAZ gains from the ads bros. Same story as FB, always nuances to every product or account, don’t be blinded by the wins.

14

8

175

Phil Kiel

@PhilKiel

2 years

How I hit my first 10 followers on TikTok 🧵

21

8

161

Phil Kiel

@PhilKiel

2 years

Me: What’s your budget? Brand: if you can hit X ROAS then unlimited budget Hands up if you’ve heard this one before? 🫣

43

4

158

Phil Kiel

@PhilKiel

3 months

1 day click vs 28 day click, 7 day view

21

9

150

Phil Kiel

@PhilKiel

2 years

Facebook Ads Library + Adison (Foreplay 😅) is a cheat code. Even works with TikTok ad library AND more importantly organic TikTok profiles in the browser.

5

13

140

Phil Kiel

@PhilKiel

3 months

80% of media buying in 2024 is turning these toggles off every day.

14

6

127

Phil Kiel

@PhilKiel

2 years

Media buying can be a standard process to follow, but there's still plenty of traps you can fall into which can cost you $$$ After auditing numerous ad accounts in 2022, here are the 5 common issues we found, dodge these and you'll be in a great place to advertise in 2023:

4

11

118

Phil Kiel

@PhilKiel

2 years

1: You don’t answer calls from Marketing Experts 2: Not using Power 5 💪🏻5️⃣ 3: Stuck in Limited Learning ⚠️ 4: See #1 again

13

4

108

Phil Kiel

@PhilKiel

1 year

Me: Cost Caps will protect against over spend and low efficiency. Zuck:

16

2

111

Phil Kiel

@PhilKiel

8 months

Media buyer: this ad sucks I'm going to turn it off. Meta: here's some attributed sales for that ad you just paused 💁🏻‍♂️

23

0

108

Phil Kiel

@PhilKiel

3 years

Facebook’s ads library almost feels like a cheat code. The amount of visibility you get into a brand’s creative, copy, offers & positioning in just a 5 min scroll is incredible. Tip: DPA & Collection format ads don’t render correctly, so don’t presume a brand isn’t using them.

4

6

106

Phil Kiel

@PhilKiel

3 years

When FB comes back at 11.46pm and spends your daily budget in 14 minutes #nojoke

7

8

102

Phil Kiel

@PhilKiel

1 year

We're not like other agencies, we're a Growth Partner.

10

4

96

Phil Kiel

@PhilKiel

2 years

While everyone else is writing threads, I’m keyword optimising my profile for 2022 DTC Arbitrage, consolidate, broad, Tiktok, Performance Max, Facebook Reels, 1DC v 7DC… Anything I’m missing?

28

1

99

Phil Kiel

@PhilKiel

6 months

Bio: Lead gen for 8 + 9 figure ecom agencies. I will fill your funnel 💧 Followers: 14 Joined Twitter: December 2023

23

4

93

Phil Kiel

@PhilKiel

3 months

Crazy how much time I used to spend in GA, now I rarely use it. Anyone else?

44

3

98

Phil Kiel

@PhilKiel

2 years

Retargeting setup to rule them all (I had another screenshot showing killer ROAZ but I'm not that guy). 180 day is "> 2 pages visited" and "top 25% time on site" My retargeting setup thread 🧵👇

4

3

91

Phil Kiel

@PhilKiel

10 months

In New York with my mate Casey

11

0

91

Phil Kiel

@PhilKiel

1 year

Remember the 2 weeks we all went crazy for Clubhouse app?

25

0

83

Phil Kiel

@PhilKiel

2 years

Auditing an account and seeing tonnes of different agency names in campaign names 🚩🚩🚩

12

1

80

Phil Kiel

@PhilKiel

3 years

Pause a campaign or ad set in FB and watch a million purchases be attributed to it instantly for a $0.5 CPA and 56x ROAS.

13

5

77

Phil Kiel

@PhilKiel

1 year

Winning creative roundup for May 2023: Four assets (videos and carousels in thread below) plus a link to our internal Foreplay board. Bookmark 📍

5

11

75

Phil Kiel

@PhilKiel

7 months

$3k budget brand - "here's our daily contribution margin forecast, daily marketing calendar and we'll need daily checkins too ok?" $300k budget brand - "don't you dare email me"

12

1

75

Phil Kiel

@PhilKiel

3 years

UGC video 👇🏻 Create new IG stories post Use auto caption tool to create subs Download video from stories Upload to ads manager = Subtitled UGC ad in less than 2 minutes 🤓

6

9

76

Phil Kiel

@PhilKiel

2 years

Hands up if you're waiting for a Shopify + GA4 solution that is straight forward 🙋🏻‍♂️

15

3

74

Phil Kiel

@PhilKiel

1 year

Three tactics to improve your ROAS (and why they will work, and also why they won’t work!) COST CAP 💰 Move from lowest cost bidding to cost cap (or another manual bid type)

7

11

69

Phil Kiel

@PhilKiel

2 years

I followed 24 people and got 41% follow back rate. DM me for more details on this strategy®️

7

0

71

Phil Kiel

@PhilKiel

2 years

A client agency relationship will never last forever, we understand that. Maybe we miss KPIs or they want a different service or price - it's fine, we don't hold grudges right? right 😅 But when a brand moves on after 18 months, and the new agency does this 👇 it cuts deep!

30

5

68

Phil Kiel

@PhilKiel

3 years

Media buyers looking for totals in Ads Manager for the last 2 weeks.

4

5

68

Phil Kiel

@PhilKiel

2 years

*changes bio to Award Winning Agency* Glad I put a tie on

29

0

68

Phil Kiel

@PhilKiel

1 year

Access over 30 creatives from our internal inspiration board. Link 👇

7

3

66

Phil Kiel

@PhilKiel

11 days

We make ads for Huel, we’re not the only Creative agency making ads for them though. It’s an interesting dynamic when multiple providers are making ads for a single brand, the competition is addictive. The top performing ads regularly change between agencies, the winner? The

13

2

66

Phil Kiel

@PhilKiel

3 years

Just checked and we're over half the way there to becoming FB Premium Marketing Partners 😳. $2.7 mil managed, another $2.3 mil to go. We only passed Preferred status in October.

10

0

66

Phil Kiel

@PhilKiel

1 year

Who’s hoping Google still cancel GA4? Just like when Meta was forcing Campaign Budgets and then just said “only joking, ABO can stay”

25

1

65

Phil Kiel

@PhilKiel

6 months

TikTok Shops right now:

6

60

Phil Kiel

@PhilKiel

4 years

Big ROAS demands a BIG screen 😆 new Mac coming tomorrow too.

14

1

63

Phil Kiel

@PhilKiel

2 years

First pieces of content from our team dropping on Lululemon EU's channels 🚀 Plenty more in the pipeline too.

6

2

59

Phil Kiel

@PhilKiel

1 year

This month marks 12 months of providing content for Lululemon EU. 3 months turned to the end of 2022, they then signed up to the end of 2023. Majority of content from our internal team too.

12

1

61

Phil Kiel

@PhilKiel

2 years

You know Zuck is getting that bag when the CPM increases by 888% and the comparison arrow is GREEN! 😂💰 I must have Zuck mode turned on, surely that increase should be red 😫

15

4

60

Phil Kiel

@PhilKiel

1 year

A great day meeting people IRL at the Foxwell meetup in London.

4

0

60

Phil Kiel

@PhilKiel

1 year

Pivoting

9

2

59

Phil Kiel

@PhilKiel

2 years

How to increase your Facebook last click conversions in GA 👇

1

56

Phil Kiel

@PhilKiel

2 years

Upstairs at Meta is where they keep all of the delayed attribution

7

0

59

Phil Kiel

@PhilKiel

2 years

Advantage+ Shopping has been FB’s greatest gift this year. More stability and attribution? Sure! The worst part? It’s not available to everyone still 🤯

15

2

55

Phil Kiel

@PhilKiel

2 years

Audited an account where they used LKL as the acronym for Lookalike. Only 11 days in and 2022 is already weird.

14

0

56

Phil Kiel

@PhilKiel

29 days

We lost a pitch to another agency at the end of April... Apparently the other agency provided a more favourable forecast, with them expecting to hit a lower CPA than what we predicted. We weren't removed from the account however so I checked in every few weeks to see what was

15

2

54

Phil Kiel

@PhilKiel

7 months

Every time we receive a refund from Meta I write it down in this notepad. I’ve been doing this for the past 5 years after millions in spend managed. I’ll drop the current total below 👇🏻

11

0

53

Phil Kiel

@PhilKiel

8 months

Just found this targeting setup in an ad account 😬 The never ending "Must also match" 360 kick-flip tactic

32

2

48

Phil Kiel

@PhilKiel

3 years

Abandoning a Shopify checkout to try and get that 10% discount code email 😬

10

1

51

Phil Kiel

@PhilKiel

2 years

After what felt like 6 weeks of interviews, it was great to share with the team that we have 5 new starters joining the team in the next few months. Investing in all areas of the biz which will benefit all current and new partners 🚀

15

0

51

Phil Kiel

@PhilKiel

1 year

The first brand of ours got Shopify’s one page checkout today. Strong lift in conversion rate, is everyone else seeing the same drop in Reached Checkout? Presume that’s just because of the change in checkout steps.

20

1

50

Phil Kiel

@PhilKiel

4 years

Started the year with a team of 2 in a tiny office, ending the year with a team of 7 (and growing) with a great office and a roster of great mission-led clients. Who knows what 2021 will bring, but we’ve got our eyes set on brilliant things! Happy New Year 🥳

10

0

49

Phil Kiel

@PhilKiel

2 months

When you receive Ad Account access but it's not Admin level access.

4

0

49

Phil Kiel

@PhilKiel

1 year

Media buyers tip: go Broad (until interest stacks perform better) And then don't go Broad 👍

11

1

50

Phil Kiel

@PhilKiel

2 years

Compare attribution settings in ads manager now available 👇 Seen a few people sharing this already, happy this is now available but also thinking "what took so long?! 😰"

7

4

48

Phil Kiel

@PhilKiel

1 year

I ran through some thoughts on Advantage+ and shared a campaign setup which is working across a few accounts👇

8

4

49

Phil Kiel

@PhilKiel

5 months

This week we’re switching a Meta account from auto bid to 100% cost cap. That’s how challenging performance has been for the last 30 days across some accounts. If it works, I 100% won’t be part of the angry CC gang that claim all other strategies are ridiculous.

22

0

47

Phil Kiel

@PhilKiel

2 months

Stop panicking about volatile performance! Meta have a new gif in their email signatures.

11

1

49

Phil Kiel

@PhilKiel

3 years

This speaks to me in many ways 🥲

4

7

47

Phil Kiel

@PhilKiel

10 months

Prospect: if you can hit our ROAS target, our budget is unlimited” Me:

8

1

45

Phil Kiel

@PhilKiel

3 years

New Ad Creative breakdown in Ads Reporting, works a bit like Motion App where it consolidates performance together for ads 👌

5

2

46

Phil Kiel

@PhilKiel

2 years

Taking a brand from £0 to 10 figures is fun, but sometimes startups come to us with no reviews, a handful of emails and not much "customer branding". This brand is approaching their 100th review (had 0 a few months ago, most with photo uploads)

8

0

46

Phil Kiel

@PhilKiel

7 months

I’ll be looking for VC opportunities in 2024, please DM me any pitch decks.

0

46

Phil Kiel

@PhilKiel

1 year

Some of our clients prefer to track acquisition using CPA as a percent of AOV. Here's how you set this up as a custom metric in platform 👇

7

2

47

Phil Kiel

@PhilKiel

2 years

Everyone else: 🤷🏻‍♂️ Pinterest's 28 day view attribution claiming sales:

5

2

47

Phil Kiel

@PhilKiel

3 years

Emailed clients about latest Intel on iOS14-gate, one replied saying “Ok Phil, what’s the opportunity in it for us?” Right attitude to have 💪🏻

3

1

45

Phil Kiel

@PhilKiel

2 years

I'm all for naming conventions in campaigns / ad sets, but if I can't explain the campaign to a colleague because the format is too complicated I think it's too much. I'm talking about 👇 TOF LAL PROSP - CBO - AO, 1DC1DV v2.2 NEW copy copy duplicate Anyone else? 😅

17

2

45

Phil Kiel

@PhilKiel

3 years

Happy New Year all 🥳 excited to see what 2022 brings! Planning my goals and working the ones I missed from this year 💪🏻

12

0

46

Phil Kiel

@PhilKiel

11 months

Our Meta agency rep gave us some pretty outstanding news yesterday. We’re top 3 out of the 60 managed agencies in the UK (including the big 6 like Publicis, Dentsu, Havas etc)… for… I can’t say yet but hoping to get a case study written with Meta on it.

10

0

46

Phil Kiel

@PhilKiel

2 years

Auditing an account and seeing tonnes of different agency names in the campaign names 🚩🚩🚩

6

3

44

Phil Kiel

@PhilKiel

1 year

Running an agency is a constant swing between these two Conor McGregors. Half the time you’re on the ropes, the other half you’re King Kong.

10

2

43

Phil Kiel

@PhilKiel

2 years

90% of these users are DTC advertisers trying to crack TikTok ads 😂📉

Matt Navarra

@MattNavarra

2 years

🇬🇧 British TikTok users spend more time using the app than any other country in the world UK: 27.3 hours per month Russia: 26.3 US: 25.6 Global average: 19.6

7

24

67

6

1

45

Phil Kiel

@PhilKiel

1 year

I run through our campaign and creative setup for a kids apparel brand - International 🌍 - No access to Advantage+ ❌ - Improved FB performance year on year ✅

4

44

Phil Kiel

@PhilKiel

2 years

It’s only June and we’ve already reached peak “reply to this tweet with the word HUSSLE and I’ll DM you my proven strategy to being a melon” Can we agree to pause it till 2023 now?

7

2

43

Phil Kiel

@PhilKiel

3 years

After almost 2 years WFH I’ve accepted this is now my office, got one of our office desks out of storage for extra space (black desk on right is what I used since March 2020 🥴) This should bump ROAS by 25% right?? Happy New Year all.

10

0

44

Phil Kiel

@PhilKiel

1 month

If you're building an agency and getting FOMO from the people on here only sharing positives, just remember there isn't a single agency that doesn't: - churn clients - have late payers - have trouble with team members - make mistakes All the big players have the exact same

11

1

44

Phil Kiel

@PhilKiel

2 years

When your banned ad account comes back online at 23:45 and it spends the full daily budget in 15 minutes 🫣

4

0

41

Phil Kiel

@PhilKiel

1 year

Biggest fact about DTC Twitter 👇🏻few people know this. 🤫 the quietest ones are making the biggest moves Some of our biggest and most mature brands and founders are on here, consuming but not commenting. Instead putting that effort into product and growth.

5

1

44

Phil Kiel

@PhilKiel

1 year

Conditional formatting in Ads Reporting 🤯 Ads Reporting, new features every month. Ads Manager, gets Pin and loses drop downs 🙈

7

5

41

Phil Kiel

@PhilKiel

1 year

Read a few agency ads recently stating "Media buyers need to be testing more creatives than ever" While media buying has changed, and it is creative led, the priority should be test better ads, not more ads. 100 pieces of 💩, are still just 💩

7

3

41

Phil Kiel

@PhilKiel

3 years

Most weekly reports today: FB spend: steady Store revenue: steady Blended ROAS + CPA: steady FB ROAS, CPA + Revenue: 📉📉 That 6th June iOS14.6 date really hit hard 😰

6

3

41

Phil Kiel

@PhilKiel

1 year

May 2023 Facebook ads starter set 👇

3

0

42

Phil Kiel

@PhilKiel

11 months

Daily reminder: You are not your ROAS. Except for when it's good, then you definitely are.

4

1

41

Phil Kiel

@PhilKiel

4 months

After Advantage+, this Apply to all cards button is literally the best thing Meta have developed recently. OGs will remember manually updating each carousel card when copy or links changed 😫 Also bulk selecting images is really helpful too.

13

1

40

Phil Kiel

@PhilKiel

5 months

I got the chance to audit Temu’s ad account this week, here’s my key takeaways: - cheat code access to 28DC 28DV - all lowest cost auto bids - YOLO no exclusions - slingshot tactic ABO setup, 100s of ad sets all set to $5 daily budget each - 360 kickflip tactic: same ad set

15

0

41

Phil Kiel

@PhilKiel

1 year

Ad account audit red flag 🚩🚩🚩 You’re a brand who has asked a new agency to audit your ad account, managed by your current agency… The audit comes back “⚠️ your highest spending ads have a low ROAS, and ads with low spend have a high ROAS… … Your current agency are

6

5

41

Phil Kiel

@PhilKiel

3 years

Today marks 2 years for me at Hello Earth: we’ve changed names, gone through a global pandemic and hired a team. We’ve now got less data to optimise on but I’ve got a few more grey hairs in my beard to balance that out 👴🏻

5

0

41

Phil Kiel

@PhilKiel

1 year

Excited for the team to be onboarding Cole Buxton as a partner this week: Meta + TikTok ads + Email. HE team about to be dripped out 💧

8

0

41

Phil Kiel

@PhilKiel

2 years

Families that call themselves a startup 🚩🚩🚩

Eli Weiss

@eliweisss

2 years

Startups that call their team a family 🚩🚩🚩🚩

180

238

5K

6

0

39

Phil Kiel

@PhilKiel

2 years

When the abandoned cart flow gets the attribution 👌

DTC Newsletter 📦

@DTCNewsletter

2 years

email marketing attribution be like

13

38

297

2

5

40

Phil Kiel

@PhilKiel

8 days

Top creative for apparel brands right now, flat lays and model shots 👇

4

2

39

Phil Kiel

@PhilKiel

1 year

Headless Shopify sites 🤦🏻‍♂️ Are they ever worth the extra effort?

41

1

39

Phil Kiel

@PhilKiel

1 year

Calendly, but they pay more depending on how soon the call is.

4

0

38

Phil Kiel

@PhilKiel

2 years

No Black Friday purchases for me this year… just this new electric Mini Cooper for the mrs 😏 I think my VW van is already jealous, it hasn’t moved since we’ve had this.

10

0

39

Phil Kiel

@PhilKiel

9 months

"Performance declined because of Creative Fatigue 👀" Creative Fatigue doesn't exist ❌

13

1

37

Phil Kiel

@PhilKiel

1 year

Brand: We’ve reduced budgets to prioritise ROAS. Also brand: Why is our revenue down YOY? 🤔 🚩🚩🚩

6

2

37