The ANA @ANAmarketers Twitter profile

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The ANA

@ANAmarketers

3 years

. @WWE superstar @BiancaBelairWWE on the implications of her success and the continuing effort to eliminate #genderbias . @SeeHerOfficial

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The ANA

@ANAmarketers

2 years

How can conversation drive commerce for brands? Marketing leaders share their thoughts in our second #ANAmasters Daily Insights video, presented by @TwitterMktg

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The ANA

@ANAmarketers

5 years

. @garyvee - "Content targeting is real everywhere except Madison Avenue." #ANAMedia

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The ANA

@ANAmarketers

2 years

Stephanie McMahon, Chairwoman and Co-CEO at WWE, share how they leverage social media to connect communities with the stars through storytelling. And interactive campaigns such as #whiterabbit #ANAMasters

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The ANA

@ANAmarketers

3 years

. @Twitter 's @courtneypappas introduces the next session at #ANAbrand .

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The ANA

@ANAmarketers

2 years

Inclusive marketing is no longer an option. Consumers demand it. Marketing Leaders share their approach to diversity, equity & inclusion in our last #ANAmasters Daily Insights video, presented by @TwitterMktg

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The ANA

@ANAmarketers

8 years

Media #transparency report from @K2intelligence and ANA reveals non-disclosed agency practices

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The ANA

@ANAmarketers

2 years

Authentically connecting with consumers, whether launching a new product or telling a brand's story, is undeniably important. @Twitter asked marketing leaders how they navigate these efforts #ANAMasters

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The ANA

@ANAmarketers

5 years

"Brands have a social responsibility to be both a force for good and a force for growth." - Marc Pritchard, chief brand officer at @ProcterGamble | #ANAmasters

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The ANA

@ANAmarketers

5 years

"Your dreams are the most powerful thing that you will ever own." - Telisa Yancy | #ANAmasters

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The ANA

@ANAmarketers

5 years

"If you are not doing Multicultural Marketing, you are not doing marketing... Multicultural Casting is Not Multicultural Marketing." - Marc Pritchard, CEO @ProcterGamble #ANAmulti

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The ANA

@ANAmarketers

3 years

Brand safety is about more than just brands. It's about people. Leaders share their approaches to brand safety in our first #ANAmasters Daily Insights video, presented by @TwitterMktg

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The ANA

@ANAmarketers

5 years

"If purchase decisions are becoming more emotional, we have a responsibility as brands to become much more relevant to consumers." - @aliciatillman #ANAmasters

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The ANA

@ANAmarketers

5 years

What's the key to campaign success: Learning before you launch, using the right influencers, or going BIG on the reveal. @TwitterMktg got @aliciatillman , @DougZarkin , @RajaRajamannar , and others to share their thoughts on this questions during Day 1 of #ANAmasters

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The ANA

@ANAmarketers

4 years

In times like these, it’s more important than ever to come together. We're proud to join the #StayHome Movement uniting our entire industry to encourage everyone to stay home and help slow the spread of COVID-19. Together we can save lives. #AloneTogether

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The ANA

@ANAmarketers

5 years

Attendees at the 2019 #ANAmasters discuss “Video for the mobile feed” in the third Daily Insights video, presented by @TwitterMktg . Hear insight from @rishad , @ivanpollard , @LinaP_Shields , @ndegreve , @LizaSurpriza , and more!

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The ANA

@ANAmarketers

6 years

On the second full day of #ANAMasters , attendees share their thoughts on “Data & Tech” in the Daily Insights video, presented by @TwitterMktg

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The ANA

@ANAmarketers

5 years

“Diversity without representation is a bunch of homogenous people talking about empathy… Let's stop inventing initiatives and embrace movements like #SeeAll and #SeeHer ” Antonio Lucio, Global CMO, @Facebook #ANAmulti

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The ANA

@ANAmarketers

3 years

How can conversation drive impact and growth for brands? Marketing leaders share their thoughts in our second #ANAmasters Daily Insights video, presented by @TwitterMktg

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The ANA

@ANAmarketers

4 years

Okay @Pernod_Ricard 's CEO Ann Mukherjee is wearing VOTE earrings during her #ANAmasters presentation and we just... 😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍😍

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The ANA

@ANAmarketers

5 years

We see your Captain Marvel jacket, Jill, and we strongly approve #onbrand #ANAmasters

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The ANA

@ANAmarketers

10 years

"You can't win the future without winning Millennials and you can't win Millennials w/o understanding multicultural millennials" #ANAMulti

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The ANA

@ANAmarketers

9 years

Avoiding Worker Burnout. 5 ways marketers can organize for productivity. #ANAMag

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The ANA

@ANAmarketers

9 years

“There’s no such thing as digital marketing. There’s just marketing." — @bradjakeman of @PepsiCo #ANAMasters

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The ANA

@ANAmarketers

5 years

On the second full day of #ANAmasters , attendees shared their thoughts on “Brands and Culture” in the Daily Insights video, presented by @TwitterMktg . Hear perspective from @JimStengel , @GravityMediaLLC , @meknyc , @meredithverdone , @charliechappell , @AndreaBrimmer , and more!

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The ANA

@ANAmarketers

9 years

Every time Jon Stewart made fun of @Arbys , the brand sent him and his team lunch. — Robert Lynch #ANAMasters

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The ANA

@ANAmarketers

4 years

Brand purpose is fun, sexy, and all the rage. But does it actually drive growth? 🧐 #ANAbrand

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The ANA

@ANAmarketers

4 years

"There was a time when you wouldn't go anywhere near social issues [as a brand]," says @ProcterGamble 's Marc Pritchard. "Now people expect it. They want to know what you're doing." #ANAmasters

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The ANA

@ANAmarketers

9 years

Brands need to shift from buying attention to earning it. #ANAMasters

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The ANA

@ANAmarketers

5 years

Donna Vieira, EVP and CMO at @SallieMae , will discuss how to ignite your brand purpose at this year's #ANAActivate conference in Chicago. She's one of several stellar speakers on the agenda. Reserve your spot before it's too late:

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The ANA

@ANAmarketers

2 years

You won't want to miss @Twitter VP of Marketing @BevJack share her framework for data-driven marketing at the 2022 #ANADataMasters Conference. Register here:

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The ANA

@ANAmarketers

8 years

Highlights from our Twitter Q&A with Puma's @AnnUnger20 . Don't miss her at #ANADigital next week

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The ANA

@ANAmarketers

7 years

🔵 #WednesdayWisdom courtesy of @StephMcMahon 🔵 ⤵️️ ⤵️️ ⤵️️

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The ANA

@ANAmarketers

9 years

Here are the reasons why you should attend #ANAMulti , according to co-host @GilbertRDavila http://t.co/wSH4PtRFVo

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The ANA

@ANAmarketers

6 years

After voting this morning, our board has approved the acquisition of @DMA_USA , creating the single largest U.S. trade group devoted to marketing and advertising. You can read more here:

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The ANA

@ANAmarketers

3 years

Marketing leaders discuss connecting with their audiences in our final #ANAmasters Daily Insights video, presented by @TwitterMktg

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The ANA

@ANAmarketers

7 years

We were lucky to have him. #MLKDay

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The ANA

@ANAmarketers

7 years

"Consumers want to know what brands believe in," says @marcpritchard1 #ANAMasters

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The ANA

@ANAmarketers

7 years

Heading to #ANADigital like... Note: We couldn't find a gif that said, "ready to party and learn tons about digital marketing success."

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The ANA

@ANAmarketers

6 years

"Millennials don't want to buy stuff, they want to buy into stuff." Rick Gomez, CMO of ANA member @Target , nails why brand purpose is going to be key for winning over future consumers. That's one reason we launched the Center for Brand Purpose. Learn more:

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The ANA

@ANAmarketers

8 years

74% of brands could disappear today and consumers wouldn’t care, says @RajaRajamannar . A scary thought. #ANAMasters

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The ANA

@ANAmarketers

3 years

In a crisis, ground yourself and your company in what’s essential, advises @ExecutiveMoms of @Lowes . "Show up and stand up as a brand. Be there with a sense of responsibility, empathy, and purpose." #ANAmasters

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The ANA

@ANAmarketers

3 years

At the end of 2020, we issued the third edition of our Diversity Report. There were good findings and bad, but as a whole the industry has much work to do. Download the full report now to see where we are at the moment:

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The ANA

@ANAmarketers

3 years

. @Twitter is showing that conversation on social matters. In fact, just a 10 percent increase in engagement with your brand on Twitter can result in a 3 percent increase in business sales. #ANAmasters

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The ANA

@ANAmarketers

8 years

Unilever's Gail Tifford: we need to move the conversation around stereotyping past just appearance. #SeeHer #AWNewYork

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The ANA

@ANAmarketers

6 years

What can marketers learn from how the @wsl is leveraging content on social? Quite a lot as it turns out:

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The ANA

@ANAmarketers

7 years

We can't take our eyes off @TamaraMcCleary 's shoes, tbh #ANAB2B

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The ANA

@ANAmarketers

4 years

A note from the ANA and the Alliance for Inclusive and Multicultural Marketing on our commitment to equality, inclusion, and systemic change. #blacklivesmatter

ANA/AIMM Commitment

www.ana.net

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The ANA

@ANAmarketers

7 years

We're at @Viacom for the #SeeHer member meeting. On the agenda: Next steps to achieve gender equality in all advertising. 👧💪

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The ANA

@ANAmarketers

4 years

If you're attending #ANAmasters , our CEO Bob Liodice will now live inside your computer for the next three days. We shrunk him down and he's not allowed out until you're a bonafide growth driver.

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The ANA

@ANAmarketers

7 years

. @ajlucio5 wraps with an inspiring message: He's proud to be a marketer and proud to be Puerto Rican 🇵🇷🇵🇷🇵🇷 #ANAMasters

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The ANA

@ANAmarketers

6 years

Roll call! Who is joining us for the kickoff of the 2018 Data & Measurement Conference later today? 🙋🙋🙋 #ANAMetrics

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The ANA

@ANAmarketers

5 years

By 2030 50% of the US Population will be #Multicultural . 4.7 Trillion in purchasing power. The only way to build brands that will stand the test of time is to build brands that address the needs represented by the communities that we serve. #ANAmulti

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The ANA

@ANAmarketers

5 years

"Brands win or lose based on the value and quality of the experiences they offer," says @aliciatillman . #ANAB2B

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The ANA

@ANAmarketers

8 years

Facebook is the love child of direct mail and television. — @garyvee #ANAMasters

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The ANA

@ANAmarketers

8 years

@ProcterGamble 's Marc Pritchard believes advertisers have a responsibility to make ads that benefit the social good

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The ANA

@ANAmarketers

4 years

"It's not B2C. It's not B2B. It's B2H. Brands to humans." - An inspiring message we've heard a few times from @LVMH 's Mathilde Delhoume. #ANAmasters

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The ANA

@ANAmarketers

6 years

Have you registered for the biggest marketing conference of the year yet? Seats for #ANAMasters are going fast. Don't miss it:

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The ANA

@ANAmarketers

7 years

. @ProcterGamble has doubled down on ad spending and PR to address racial inequality and change behavior. #ANAMulti

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The ANA

@ANAmarketers

8 years

How @Zappos is delivering on its brand promise. #ANAMag

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The ANA

@ANAmarketers

6 years

On Day 3, attendees shared their thoughts on creativity in the final #ANAMasters Daily Insights video, presented by @TwitterMktg

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The ANA

@ANAmarketers

5 years

At #ANAdatamasters , Kirti Singh will share how @ProcterGamble has transformed their understanding of consumer interaction & engagement using today’s next-gen tech, big data, and the nuances of behavioral sciences. You don't want to miss it. Register here:

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The ANA

@ANAmarketers

8 years

Just released: Media #Transparency Processes for Advertisers @ebiquityglobal @firmdecisions

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The ANA

@ANAmarketers

7 years

Waking up like... #ANAMasters

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The ANA

@ANAmarketers

7 years

@Marketeer2u Jennifer, thank you for pointing this out. This was 100% unintentional. We've reached out to our agency to understand how this happened.

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The ANA

@ANAmarketers

5 years

"The belief is you are taking a risk when you hire a woman director," says Alma Har'el of @FreeTheBid . "No, you're taking a risk when you DON'T work with a woman director. 85% of purchase decisions are made by women." #seeher

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The ANA

@ANAmarketers

6 years

Don't be surprised if you see some #SeeHer segments during the #WinterOlympics today. We're taking over: 💪👩

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The ANA

@ANAmarketers

2 years

Marc Pritchard, Chief Brand Officer of @ProcterGamble , is urging the industry to make systemic and lasting change in diversity and inclusion through multicultural marketing #ANAMasters

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The ANA

@ANAmarketers

4 years

Today we honor his legacy while recognizing we still have a long way to go before we fulfill his vision for a better, more equitable society. #MLKDay

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The ANA

@ANAmarketers

5 years

“There are 2 Billion people in the world with Disabilities… If your work is not accessible, you will miss at least 73% of this audience.” - Storm Smith, Art Director at BBDO #ANAmulti

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The ANA

@ANAmarketers

6 years

Our #SeeHer ad began running in Times Square last week. A member caught it on video for us. Take a look!

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The ANA

@ANAmarketers

6 years

. @marcpritchard1 : The new level of transparency is allowing marketers to take control of the industry and transform it. #ANAMedia

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The ANA

@ANAmarketers

9 years

“Innovation and disruption does not come from homogenous groups of people.” — @bradjakeman of @PepsiCo #ANAMasters

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The ANA

@ANAmarketers

4 years

For too long, advertisers have been unwitting participants in funding websites that perpetrate hate speech, terrorism, and fake news. Today feels like a good day to share a thread with some resources on how your brand can put a stop to this and achieve true brand safety.

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The ANA

@ANAmarketers

6 years

Congrats to our CEO, Bob Liodice, on being named the 2017 @MediaPost Media Executive of the Year:

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The ANA

@ANAmarketers

8 years

From @Decideware : Trends and best practices for agency evaluations. #ANAMag #PartnerContent

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The ANA

@ANAmarketers

10 years

Thanks for making the ANA Masters of Marketing Conference a trending hashtag on Twitter! #ANAMasters http://t.co/0HJhCSh0BH

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The ANA

@ANAmarketers

5 years

1-Do your Research, 2-Have Cultural Relevance, 3-Be Authentic. Three things Brands need to do as they introduce themselves to new multicultural audiences. Anne Paluck ( @McDonalds ), Nancy Inouye ( @Toyota ) and Vidushi Bhargava ( @MDLZ ) at #ANAmulti

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The ANA

@ANAmarketers

4 years

In tough times, the marketing community must stick together. That's why today we're unlocking many of our exclusive members-only resources for anyone to access. Visit the ANA Community Access page to see what's now available to all marketers:

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The ANA

@ANAmarketers

9 years

Ann Glover of @Voya shares insights on the company's rebrand. See more from her at #ANABrand

Marketing Daily: Voya Makes A Name For Itself

"We refined our positioning, gathered additional customer knowledge, and conducted work to better understand the effect of different marketing levers on brand KPIs and ROI," says Voya CMO Ann Glover.

www.mediapost.com

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The ANA

@ANAmarketers

7 years

Pritchard key takeaway for marketers -better advertising drives growth enabled by media transparency. The time for action is now. #anamedia

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The ANA

@ANAmarketers

4 years

Measuring brand value isn't easy. We challenge you to explain your measurement approach in 280 characters or less. #ANAbrand

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The ANA

@ANAmarketers

6 years

"Today is the day to change the world," says @edlauk . Happy election day! #ANAMulti

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The ANA

@ANAmarketers

9 years

Everybody wants an app, but u need 2 make a strategic decision on whether it's necessary #UX for ur audience. #ANADigital via @adambroitman

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The ANA

@ANAmarketers

5 years

Experts from @IBMWatson cover some of the ways brands can leverage AI to engage consumers in new conversations:

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The ANA

@ANAmarketers

6 years

Attendees at the 2018 #ANAMasters discuss “Audience” in the Day 1 Daily Insights video presented by @TwitterMktg .

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The ANA

@ANAmarketers

8 years

. @violadavis will receive the first-ever #SeeHer award at the 22nd annual #CriticsChoice Awards @seeher2020

Viola Davis to Receive First #SeeHer Award

Viola Davis will be the recipient of the first-ever #SeeHer award during the 22nd Annual Critics' Choice Awards.

adage.com

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The ANA

@ANAmarketers

4 years

What exactly happens when more than 400 CMOs meet virtually at the @ANACMOMasters Growth Summit? "We're here to get sh*t done," says our CEO Bob Liodice in his initial greeting to attendees. And that just about sums it up... #ActionNotAds #ANAmasters

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The ANA

@ANAmarketers

5 years

At next year's #ANAdatamasters conf., IBM CMO Michelle Peluso will share why she sees great potential for technologies like AI and Blockchain in creating better consumer experiences and brand advantages. Don't miss it. Reserve your spot now:

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The ANA

@ANAmarketers

3 years

On the @seeher2020 blog, @GM 's Deborah Wahl explains how her brand's ability to quickly pivot during the COVID-19 outbreak shows they're capable of anything, including ending negative gender stereotypes in media. Read more here:

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The ANA

@ANAmarketers

2 years

We’re incredibly grateful to Olena Davlikanova Researcher and Associate Professor at Sumy State University, and Iryna Lylyk, President at Ukrainian Marketing Association, for sharing the stories of 100 women and girls experiencing the Russian invasion of Ukraine #ANAMasters

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The ANA

@ANAmarketers

5 years

Female athletes aren't getting the attention they deserve from media. As part of #SeeHer in Sports, several companies came together to discuss how to change this in time for the 2020 Olympics in Tokyo:

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The ANA

@ANAmarketers

5 years

McDonald's 3 Keys for Driving Growth: 1) Consumer First (use behavioral insights) 2) Data Driven 3) Creative Excellence Extra tip: as the marketer, find your own voice and ensure your seat at the table. Lizette Williams, Cultural Engagement and Experiences @McDonalds #ANAmulti

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The ANA

@ANAmarketers

4 years

Has the abundance of data hindered our creativity as marketers? Should we trust our gut more? #ANAbrand

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The ANA

@ANAmarketers

4 years

CPG giant @ProcterGamble deploys an ambitious sustainability plan to protect the environment, cut waste, and better distinguish its brands. Virginie Helias, P&G's chief sustainability officer, discusses that program here:

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The ANA

@ANAmarketers

9 years

The issues surrounding #MediaTransparency and where we go from here. #ANAMag http://t.co/knnCYOqRDh http://t.co/4rQf8ZK3Pe

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The ANA

@ANAmarketers

5 years

Congrats to @ProcterGamble 's Marc Pritchard on being named @TheDrum editorial team's person of the decade! It's a well-earned and well-deserved honor! Read the full story here: To you, Marc... 🥂🎉🥂🎉🥂🎉

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The ANA

@ANAmarketers

9 years

“Youth does not own ‘cool.’” — @harleydavidson #ANAMasters

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The ANA

@ANAmarketers

5 years

Good morning, Orlando! The big show is nearly upon us... #ANAmaster

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