I'm 20.
But I started when I was 17.
And after my first 365 days, I earned exactly $0.
(while trying every famous “side hustle”)
But surprisingly…
I never thought about quitting.
Once I failed at one thing,
I used to search for the next business model to try.
And got to
I am dumb.
I didn’t just start and made $10k in 90 days.
I tried:
➤ Youtube
➤ T-shirt selling
➤ Email copywriting
➤ Personal branding
➤ Ecom email marketing
➤ Cold email lead generation
Before I finally started seeing some success.
It doesn’t matter if you are not
I made my first $100 after 8 months of outreach.
Well, actually I was forced to take that money lol.
Weird, I know.
So, here’s the whole story:
I started with email copywriting.
I was good at the skill but worst at outreach.
I luckily got a call booked after 4ish months.
I
OK, so after being stuck at 399 forever, we finally hit...
400!!!!
And it's not even about the number.
The people whom I look up to, followed me on this journey of 300 - 400.
Thanks to all the Anti-NPC Creators lol.
Won't let you down.
No, I'm not 18.
And no, I am not where I want to be.
But whenever I see these 15, 16, 17 year old kids crushing it,
It fills me with a lot of feelings.
Feeling of being proud of them.
Feeling of motivation to do better.
But the most prominent one is the feeling of being
I kinda went VIRAL a few days back,
And I hate it.
Why?
➤ It was a platitude
➤ It had nothing to do with my brand
➤ It still distracts me from writing real value
Not gonna lie, it does feel good,
But I am not falling for this trap.
After 483 days of self doubt, hardwork, failing and failing again.
I am proud to say…
I HAVE CLOSED MY FIRST CLIENT.
Thank you
@Powercommitment
for supporting me.
Also, It was not possible without…
@alxberman
@wizofecom
They are the reason I didn’t give up.
"I don't know what to write about"
That was my biggest struggle when I started on X.
So, I combined the frameworks used by Dan Koe, Nicolas Cole and Justin Welsh,
And automated the entire system with AI.
Now, I can produce 3 months worth of content ideas in 25 mins.
Want the
Before you hit that post button...
Ask yourself...
Is this worth my reader stopping what they are doing and reading this?
If the answer is not HELL YEAH...
Don't you DARE click that button.
It took me 8 months to get from 0 -> 280 followers
It took me 2 weeks to get from 280 -> 390
What changed?
I made my brand stand out.
Here are 5 strategies you can implement too to stand out from 99% of the creators here on X:
👇👇👇
━━━━━━━❰💄❱━━━━━━━━
After reading 1000s of viral posts.
I am 100% convinced that if you create a post with:
➤ A great hook
➤ A genuine pic of you
Then you can sandwich any list of platitudes in between them and it has the potential to go viral.
I don't know if it's good or bad, but there's
I k*lled my personal brand.
So, I was on a vacation in turkey for a week,
And I didn't post or engage in that period.
Tbh, I did have time,
But I noticed I was not enjoying my vacation at all.
All I was thinking about was what to post and when to engage.
I was getting
Finally.
We are 500 strong!
Few months ago...
I thought X was a scam.
And the only way to grow here is to be controversial and spam comments.
But if you focus on:
➤ simple writing and
➤ genuine relationship building
You would be quite surprised by what this platform can
Bro: I have a legit business, it’s not a pyramid scheme
Bro’s offer:
I help personal brands help other personal brands help other personal brands get more clients.
In the beginning, I bought a lot of courses…
And after 1 year, I made exactly…
$0
Why?
Because I was arrogant.
After going through 40% of the course, I would:
➤ implement the easy stuff for 1 -2 days
➤ Declare that I already know all the content
➤ Start searching for
My writing was like a COLD BOILED CHICKEN.
BORING AF.
Why?
Because I was writing just for your brain.
So, I changed something...
I started writing for your:
➤ Skin
➤ Ears
➤ Eyes
➤ Nose
➤ Tongue
The more senses I hit, the more interesting my ideas became.
I am going to Turkey.
Why?
Well, I need a deep work session to complete my email course.
Just kidding!!
I am going on a vacation!
I have been using my brain on active mode for so long,
Now, its time for the diffused mode to do it's magic.
I won't be able to post or engage
Drop the ego.
Just because your content is valuable…
Doesn’t mean people will leave their crying baby to expand your long-form.
You need to hook them first.
Here is a simple system to ethically manipulate busy people to read your posts:
➤ Poke the pain
"I tried every
We are 300 strong! Finally!!
No.
It didn't take me 14 days.
It took me:
➙ 3,300+ tweets
➙ Hundreds of rebranding
➙ Months of self doubting
But was it worth it?
Hell yeah!!
So, For all those who support me by commenting on my every post, (even on those mediocre ones...)
Modern Creator Roadmap:
→ Learn a skill
→ Post about it
→ Help someone for free
→ Post about it
→ Help someone for money
→ Post about it
→ Systemise the process
→ Post about it
→ Create a digital product
→ Post about it
→ Sell it
→ Po... you got the point.
Lemme guess...
You spent 2+ hours writing your best piece of content only to see it die in 20 mins.
Happened to me too.
Here's how I fixed it:
➤ Find the biggest pain points of your target audience. (ask gpt for help)
➤ Relate the idea of your content with the pain points.
My 3rd year of college has begun.
And as expected,
Teachers are bombarding us with
➤ Lectures
➤ Practicals
➤ Assignments
One of the assignments require us to write a research paper.
So, we have to basically:
➤ Form a team of 3-4 members
➤ Research a topic
➤ Write
I have gained -2 followers in the last 3 days.
Why?
It's probably because I am changing my positioning.
I don't want to write just for engagement.
I don't want to offer the same thing as all those other 95% creators on money X.
I don't want to be another NPC in the space.
We don't have seats for you right now.
That's what they told me after I stood in the boarding queue for 47 mins.
(see the attached image)
Yes, we already booked our tickets 2 weeks ago.
But airlines usually overbook their flights.
And that fucked up everything.
They were
The ying and yang of a personal brand:
Authenticity and Authority
You favourite personal brands have found the perfect balance between the two.
Authenticity tells people that you are like them.
Authentic content:
➤ Builds trust
➤ Gets you followers
➤ Brings out the
Your brand is not just about creating content.
➤ Network to improve the engagement on your content
➤ Build an email course to turn yourself into an authority.
➤ Write newsletters to form a relationship with your audience.
➤ Use AI systems to save yourself from burning
Controversial take: I love templates.
X writers' club is hating them a lot lately.
But I feel the problem is not with templates…
Rather, how people are using these templates.
Lemme explain:
Let’s say…
A Post is a Car.
Most writers here are just repainting the car.
Which
After 735 days of work and failure, i finally earned my first $100 today.
Not the smartest and definitely not the luckiest but still kept goin.
The journey was fuckin brutal but level 2 has just started.
PS:
@LeeviEerola
be ready, i am coming to hug u super tight.
THANK YOU🙇♂️
I am celebrating today!!
No, I didn't
➤ get 500k impressions
➤ Hit 400 followers
➤ Go viral
Rather, I got followed by 2 of my favourite creators on X.
Thank you,
@LoganTGott
and
@TimSRD_
for making my day!!
Shorter is better.
That’s what she said…
When it comes to sentences.
NO NO NO!!
Shorter sentences are not just good to have…
Like ✨iPhone 16 Pro Max Desert Titanium.✨
They are a must have.
Like your internet connection.
Why?
Because according to Kaplan’s law:
If a
👦🏻: GURUUU I AM NOT GETTING ANY ENGAGEMENT NO MATTER WHAT I DO!!!
🧘🏻♂️: It's time to pull out the ultimate weapon.
👦🏻: What weapon master?
🧘🏻♂️: The weapon that never fails... The mighty... The powerful... The perfect clickbait...
"I have 24 hours to live" HOOK
Your Personal Brand is not your business.
You want your personal brand to:
➤ Get you leads
➤ Get you followers
➤ Build your network
➤ make you new friends
➤ Educate your audience
➤ Position you as an authority
Of course, you are going to burnout if you try to get
I used to engage 2+ hours daily.
And still couldn’t get 2+ followers in a day.
But last week I got 40+ followers after engaging for just 45 mins/day.
Here are 3 things I did to maximise the output of my engagement:
━━━━━━━❰🤖❱━━━━━━━━
Don’t be a NPC Creator
Don’t have money to buy writing courses?
I gotcha!!
Here are 17 writing tips from the best writing courses on X:
(Gurus will hate me for this.)
➤ Write like you are talking.
➤ Don’t write and edit at the same time.
➤ Use bold statements with powerful verbs.
➤ Don’t use
I am doing bachelor's in Computer Science.
But I don't think I will take a job.
Not because I hate coding,
But because I would have to compete with guys who fucking love coding.
And to win today,
You have to fucking love what you are doing.
So, here I am, Writing.
Writing checklist I use before hitting that post button:
(I cannot post something average with this)
➤ Make sure the idea is clear
➤ Make sure it’s not generic
➤ Trim the extra words (if possible)
➤ Check the grammar
➤ Check out “and”s and “then”s
➤ Read it out loud
➤
I hated writing emails.
Not because I didn’t know how to write,
But because I didn’t know the elements that make an ideal email.
So, after studying 100s of newsletters from your fav creators.
I finally understood the anatomy of a perfect email.
Here is the complete
You know how some personal brands make simple ideas so impactful.
That's because they have strong persuasion fundamentals.
This book teaches you those fundamentals.
Here is a 15 point summa....
NAAHH
You gotta read this one from cover to cover if you are serious about your
India is famous for arrange marriages.
Where couples marry after meeting just once.
(Or just taking a look at their partner's photo)
Pretty terrifying, right?
Well then, stop expecting to close $5k deals…
With a cold DM.
Build a relationship first.
It took me 1+ year to get my first client.
Why?
Because I was fucking scared.
I was scared to fail.
I was scared of rejection.
I was scared that I wasn't good enough.
But that’s the thing about imposter syndrome…
You don’t feel that you aren't good enough.
You feel that
73% of creators here are terrible writers.
Why?
Their writing is like boiled chicken:
➤ No spices (no personality)
➤ Just protein (just information)
➤ Big chewy bites (chunk of paragraphs)
Yes, it is healthy but won’t make your reader say…
YUUMMM!!!
So make sure,
You
DON'T OVERCOMPLICATE FUNNELS.
You don't need 46 touch points or 21 softwares to build a creator funnel.
You just need these:
➤ A personal brand (to make them know you)
➤ An email course (to make them trust you)
➤ A newsletter (to make them buy from you)
Rest is just noise.
Your X account is not your business.
Spending time on:
➤ Writing comments
➤ Creating content
➤ Sending DMs
Will give you a lot of likes and followers.
but if you want leads and clients,
You gotta spend your time on:
➤ Crafting irresistible offers
➤ Building an email
They are overcomplicating storytelling.
You only need three elements for a perfect story.
➤ Problematic Past
➤ Fixed Future
➤ 5 sec moment of change
Every story is made of these 3 fundamental blocks.
For eg:
I tried doing outreach for 1 year but couldn’t get a client.
I got 10+ followers in a day last month.
I got 0 followers yesterday.
I still wrote the next day and I will still write today.
The more you’ll attach yourself to these metrics, the harder it will be to grow for you.
I recently watched Deadpool and Wolverine.
And it was fucking amazing.
It either had
A joke,
An ester egg or
An action sequence
Every freaking min.
But not everyone had the same reaction.
You see,
2 types of people were sitting in that cinema hall.
TYPE 1:
Who were
I don't know how to feel right now.
WHY?
So, I had a chat with
@thisissarthakr
a few days back,
And he pointed out that my follower/following ratio is ugly af.
(Thanks btw)
But I avoided fixing it.
Because I only follow accounts which I genuinely find interesting.
So, it
I went from a Topper → Failure.
And I love it!
So, I was a topper my whole academic life.
(Indian society’s dream child)
But after 12 years…
I realised that I am running in a rat race,
None of these “99% percentage” actually matter.
Why?
Because I don’t even remember
11: 37 PM
We were passing through a colony.
Luckily, that colony had a lot of lights.
But a particular turn was unusually dark.
Only a flickering light bulb of a street lamp.
As we went closer to the lamp,
We could hear the buzzing sound of electricity.
And then out of
For my first offer:
It took me 244 days to get my first call.
For my second offer:
It took me 12 days to get my first client.
If don't like to fail a lot,
This online business stuff might not be for you.
Leverage your unfair advantages.
Bill Gates went to one of the only high schools in the world that had a computer.
Was that "luck"?
Maybe.
Did he leverage that "luck"?
HELL YEAH.
What's your unfair advantage?
I am all in for using AI in your creator business,
But using AI to write comments and engage with people is the highest level of sin a creator can commit.
(And everyone knows it’s AI bro)
Most of you know about beginner’s hell.
But there is a hell…
Which is a lot worse.
“What the hell are you talking about?”
I am talking about...
TUTORIAL HELL
*thunder sound effect*
You see…
If you are in beginner’s hell,
You know you are in beginner’s hell.
You know
@themilosperisic
I have no issues engaging with accs but the content most of them push out is too repetitive.
Just platitudes and same ideas in different words.
With that my comments also start to become repetitive.
It feels cringe.
"3-hour-work-day" is a lie.
Especially when you are starting out.
The best way to get results here is to...
EXPERIMENT. (and fail)
Don't think about how to work less.
Think about how to test more.
To write, you need ideas.
To write consistently…
You need an Idea Generation System.
Here’s mine,
(20 ideas in 20 mins):
So, I use a lot of frameworks for ideas.
But there is one I trust the most.
It is called ECW.
Experience Content Web.
(inspired by includes)
So,
I have gained 186 followers in the last 28 days.
I know, I know, not something reaalllyyyy extraordinary.
But 5 months ago, I used to get 17 followers in my lucky month.
(This eventually made me quit for 2 months.)
So, what changed in the last 2 months?
I stopped being a
Maybe I am not doing enough.
That's what I thought after I couldn't get any clients for my agency after outreaching for 6 months.
Every one was making so much money with email marketing and then there was me...
➙ Niche hoping like a kangaroo to find some work
➙ Sending 100s
➤ Research your ICP
➤ Find your big idea
➤ Set up your profile
➤ Write good content
➤ Create a lead magnet
➤ Build some hype for it
➤ Launch it on X and LI
➤ Introduce your offer
➤ Find qualified prospects
➤ Book calls with them
➤ Keep posting content
➤
@Pierre_dePreux
I have been on calls but they never asked for case studies lol.
All they were interested in was if I am capable of doing the work.
Sending a sample work like a welcome email or flow strategy works great.
This shows you are serious.
@lawrencekingyo
There is a very famous saying in India:
"Don't stretch your legs more than the length of your blanket" aka live within your financial limits.
But why not work hard and buy a fucking new blanket.
90% of content creation is really just:
→ Choosing a niche.
→ Finding problems people face in that niche.
→ Telling the solution based on your experiences.
Just use systems to do it consistently.
How to be a top 1% digital writer:
Learn Viral Writing
Learn Copywriting
Learn AI Prompt Writing
Learn Human Psychology
Learn Marketing and Sales
Basically, learn and dominate.
@yourealazyfvck
Dammmnn that’s so real.
Idk why people always look down to people doing 9-5.
Like they are earning their living in a respectful manner.
You don’t have to insult people to sell your course.
I don't know who needs to hear this but...
Your followers are not your audience.
Because:
➤ The algorithm typically shows your content to just 5% - 10% of your audience.
➤ Social media companies can suspend your account in a second. (ask
@ItsJoshieP
)
➤ You can’t migrate
The only 3 ways to implement AI in your business:
- Automation workflows
- Data analysis
- Customer interactions
Rather than handing over your business to AI, try integrating it in these places.
Unforgettable lessons after doing online business for 4.5 years:
→ Results are exponential, not linear.
→ No one cares about you or your product.
→ Volume triumphs over quality at the start.
Learned these the hard way, but glad I did.
Famous creators have a huge following.
Rich creators have a huge email list.
Most brands think growing their following will grow their email list too.
WRONG.
Here are 3 things you need to add 200 - 500 subscribers in your email list per month.
@willmacdougalll
Just like 2-step verification, The rat-race is 2 layered too.
First you are stuck in pay check cycle and then you are stuck in status luxury trap.
You make fun of 9-5s while seek your own worth in materialistic shiny stuff.
You just need these 4 types of content to grow:
➙ Growth (wins, loses, learnings)
➙ Personal (Opinions, thoughts, stories)
➙ Authority (actionable content for niche audience)
➙ Authenticity (generic content for broad audience)
Second one is the hottest right now.
450 followers.
Not gonna lie, it took a lot longer than I thought.
(400 - 450)
Why?
Because I didn't:
➤ Spam 100x comments
➤ Release a giveaway
➤ Post sad stories
Rather I:
➤ Improved my skills
➤ Built real relationships
➤ Focused on my business
And I don't regret
@orangebook_
This problem is literally destroying young minds in India.
The entrance exams are so competitive that students prepare 6-7 years for them.
Those who couldn't crack them attempt suicide and those do crack them become depressed after they find out all this hype was for nothing.
I have seen creators make money with services.
I have seen creators make money with softwares.
I have seen creators make money with digital products.
But I am yet to see a creator make money without writing and posting consistently.
You provide value by writing about your deep knowledge in a domain.
You provide entertainment and novelty by connecting surface ideas of different domains.
Value + Novelty is the formula of Virality.
One of the biggest mistake I see content creators make is:
Trying to make their content generation systems complex.
Those notion templates do look pretty, but they won't take you anywhere if you stop using them after 2 weeks.
How I save time working on my creator business?
Here's what I focus on:
-> Checklists
-> Templates
-> AI prompts
-> Automations
"Creatives" here might call this cheating, but that's how you operate when you have other interests and businesses to pursue, too.
@andreasdovland
Building and managing a team.
With AI and other advancements in tech, machines are becoming very easy to work with.
Making it frustrating to work with faulty humans.
The one who can make bunch of people come together and work on a vision together will triumph.
You find your niche after you start posting.
You get motivated after you start working.
You get ideas after you start writing.
Don't let your brain fool you that it's the other way around.
I used to get pissed off when I saw those creators gain 1000s of followers in a couple of weeks.
First, I thought it was luck.
But after observing these creators for months, I realised they were actually using human nature to hack the algorithm.
So, here are:
3 elements of
5 Ways AI can make your writing better (without making it generic):
-> Research topics
-> Generate content ideas
-> Create templates
-> Proofread
-> Analyze your writing
WTF is "Write me 5 tweets on entrepreneurship".