Pierre de Preux @Pierre_dePreux Twitter profile

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Pierre de Preux

@Pierre_dePreux

2 years

Here’s why an Agency is the best stepping stone in your career as an entrepreneur… [A Quick Thread]

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Pierre de Preux

@Pierre_dePreux

2 years

‘I want to reach out to clients but I don’t have any case studies or track record’ Here’s how to assume authority in a space where you have none… A thread -

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Pierre de Preux

@Pierre_dePreux

2 years

$50K month agency in a nutshell -Bulletproof fulfillment and client management system -An owner that is ONLY focused on sales -Constant lead flow That’s it.

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Pierre de Preux

@Pierre_dePreux

2 years

Retention. Retention. Retention. That’s the easiest way to scale an agency: keeping your existing clients. Here’s how to get them to stick around: THREAD -

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Pierre de Preux

@Pierre_dePreux

2 years

Most successful agency owners have started with other businesses first. These are the skills they don’t regret learning: - Marketing - Copywriting - Sales - Content creation/ Branding - Paid Ads - Accounting You can learn all of this on Youtube 🎥❤️

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Pierre de Preux

@Pierre_dePreux

2 years

FB and TikTok Ads Library are such underrated lead sources. See who’s advertising badly - pitch to them. See who’s advertising well - pitch to their competitors.

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Pierre de Preux

@Pierre_dePreux

1 year

Tomorrow is the last day AgenciFlow will be known as AgenciFlow.

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Pierre de Preux

@Pierre_dePreux

2 years

‘But there’s so much competition in <enter niche name> agencies’ Competition is a GOOD thing. Raise your standards. Deliver better services. Be better. Stop running scared because it’s not easy.

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Pierre de Preux

@Pierre_dePreux

2 years

Cold looms are time consuming but in my experience very much worth it.

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Pierre de Preux

@Pierre_dePreux

2 years

If you’ve got a contractor, their case studies are yours. As them for examples.

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Pierre de Preux

@Pierre_dePreux

10 months

View from the Dubai office 🤯

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Pierre de Preux

@Pierre_dePreux

2 years

Most ‘agency’ owners claim to be good marketers but fail to market themselves. Here’s a quick checklist to make sure you’re not a hypocrite: -THREAD-

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Pierre de Preux

@Pierre_dePreux

2 years

An agency is the best stepping stone in your journey as an entrepreneur.

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Pierre de Preux

@Pierre_dePreux

1 year

Putting this stack of cigars away for a few years

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Pierre de Preux

@Pierre_dePreux

2 years

You can only study and learn so much. At the end of the day the biggest lessons will be learned in the field. Stop procrastinating, and start doing. Don’t be held back by not feeling ‘ready’. Action will always beat inaction.

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Pierre de Preux

@Pierre_dePreux

2 years

Don't worry about saturation in 2023. Worry about being the best in the game.

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Pierre de Preux

@Pierre_dePreux

2 years

Two hours of deep focus will always beat six hours of scattered focus.

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Pierre de Preux

@Pierre_dePreux

2 years

Agencies, take payment up front! That’s a non-negotiable. If your client can’t operate on this basis, that’s the end of the conversation.

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Pierre de Preux

@Pierre_dePreux

2 years

Look at what’s worked before. For example, FB’s case studies: Don’t say they’re you’re own: simply report on what’s worked for another business, and how it might work for the lead you’re pitching to.

Meta for Business: Case studies

Success stories like these inspire and motivate us. Discover case studies of brands who used Facebook advertising and other Meta tools to grow their business.

en-gb.facebook.com

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Pierre de Preux

@Pierre_dePreux

2 years

Make case studies simple. Present them on calls. Explain why they worked. Don’t get bogged down in numbers.

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Pierre de Preux

@Pierre_dePreux

2 years

Contracts for agencies = pointless All you need is a document that names the service, the date it starts from, how much it costs, and the signature of your client, and you Contracts are never enforced in court. They are for Stripe disputes/ bank disputes.

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Pierre de Preux

@Pierre_dePreux

1 year

All work and no play makes jack a dull boy

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Pierre de Preux

@Pierre_dePreux

2 years

Sometimes leads ask for case studies because they’ve been burned before. Turn this into a fishing expedition: what did the previous client do. Then differentiate your agency: they didn’t communicate? We over communicate etc. Next:

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Pierre de Preux

@Pierre_dePreux

2 years

If you’re just starting out as an agency owner, I guarantee you the worst thing you can do is wait. Watch endless videos. Read endless blogs. Get out there: start outreach, make mistakes. LEARN.

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Pierre de Preux

@Pierre_dePreux

2 years

ESSENTIAL Software/Tools for agency owners: A thread -

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Pierre de Preux

@Pierre_dePreux

1 year

The story of how Iman Gazhi and I started a SAAS together 💫 @GadzhiIman ($7-figure ARR in less than 9 months)

How Iman Gadzhi and I started a SAAS company ($7-figure ARR in less...

The story of how Iman and I started a SAAS company together, it's a super-app for agency owners, digital entrepreneurs, coaches, and consultants. How I got i...

www.youtube.com

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Pierre de Preux

@Pierre_dePreux

2 years

When was the last time you had a genuine conversation with someone operating a business in your niche? Not a sales call. A conversation about where it’s going and what’s happening; that’s where opportunities are created.

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Pierre de Preux

@Pierre_dePreux

2 years

If you can tell a prospect something about their industry they didn’t already know, they’ll respect you instantly. Do. Your. Research.

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Pierre de Preux

@Pierre_dePreux

2 years

The other 1/10 comes down to communication. In fact… clients will forgive nearly everything as long as they’re communicated with well. Stick regular meetings in your diary, send weekly updates and stick to it.

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Pierre de Preux

@Pierre_dePreux

2 years

If it was easy everyone would be successful. Do the hard work first.

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Pierre de Preux

@Pierre_dePreux

2 years

If a sales call feels like a sales call it’s not a good sales call. Conversations where you discover a business and its aspirations are the key to partnerships.

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Pierre de Preux

@Pierre_dePreux

2 years

99% of the time, asking for case studies is an soft objection - not a call for you to start creating a 100 page PDF. Build better rapport with your leads, learn how to parry objections. BUT:

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Pierre de Preux

@Pierre_dePreux

2 years

“I help eCommerce businesses scale using paid ads’🤦🏻‍♂️ So does everyone else. Time to improve your offer. Here’s how (THREAD)

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Pierre de Preux

@Pierre_dePreux

2 years

Strategic partners can be godsends for agencies. Running ads? Find a website building agency. Work out a healthy % commission and enjoy the relationship.

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Pierre de Preux

@Pierre_dePreux

2 years

Automate payment. No client likes to be reminded what they’re paying for every month. Use Stripe etc. rinse, repeat.

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Pierre de Preux

@Pierre_dePreux

2 years

Overcommunicate with your clients! It’s that simple 💫

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Pierre de Preux

@Pierre_dePreux

2 years

#1 most powerful tool you can use when closing a client? Silence. State the price. Silence. Don’t justify it. Talk yourself down. Silence

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Pierre de Preux

@Pierre_dePreux

2 years

$500 clients will make you jump through hoops for their measly retainer. $4,000 clients respect your time and expertise. Choose wisely.

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Pierre de Preux

@Pierre_dePreux

2 years

As targeting becomes less important, creative and copy takes its place. This is a GOOD thing: let’s get back to traditional advertising.

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Pierre de Preux

@Pierre_dePreux

2 years

The money is in the follow-ups 🤑

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Pierre de Preux

@Pierre_dePreux

2 years

Win the morning, and you'll win the day. Set the right tone this morning. Set yourself up for a successful day.

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Pierre de Preux

@Pierre_dePreux

2 years

Confidence is the ultimate sales tool. Prospects can sniff it out. You should learn this too when you’re hiring contractors; the very best know they’re good and don’t try to impress you with technical language.

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Pierre de Preux

@Pierre_dePreux

2 years

When doing outreach there are two approaches. 1. Volume 2. Personalization If you’re just starting out, the second one is a lot easier to implement. When you’ve got a grip and want to scale, build out systems to optimize the first. Both are viable.

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Pierre de Preux

@Pierre_dePreux

2 years

Results. 9/10, a client sticks around if you’re getting them good results. If you’re struggling to do this, let them know ASAP. Identify the problem, fix it.

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Pierre de Preux

@Pierre_dePreux

2 years

Focus on providing value and you’ll be rewarded.

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Pierre de Preux

@Pierre_dePreux

2 years

Make sure clients are always up to date with the results you're providing. Build out a crystal clear reporting system. This is how you boost client retention astronomically. Always remind them of the $$$ value you're providing.

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Pierre de Preux

@Pierre_dePreux

2 years

Personal brands work incredibly well for inbound leads. BUT they require enormous amounts of energy to get started. Outbound lead gen can generate instant results: make this your priority when you’re getting started.

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Pierre de Preux

@Pierre_dePreux

2 years

The best way to build confidence is to prove to yourself — continuously — that you’re able.

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Pierre de Preux

@Pierre_dePreux

2 years

Streamline communication: restrict it to one channel: stop emails, calls, texts etc.

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Pierre de Preux

@Pierre_dePreux

2 years

As an agency owner, you will f*ck up. What you do next will guarantee the success of your business and whether you get to keep a client. Do these things as a matter of priority -THREAD-

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Pierre de Preux

@Pierre_dePreux

1 year

For the beginners: It doesn’t matter if you work 14 hours one day if you’re not consistent. Start small. Commit to working 30 minutes per day but do it every single day. Once you’ve got that nailed then make it 45min, then an hour, then two etc. Start small and build.

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Pierre de Preux

@Pierre_dePreux

2 years

Reporting: setup an automated reporting system. Let your client look at their results at a glance without bothering you.

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Pierre de Preux

@Pierre_dePreux

2 years

Stop comparing yourself to others. Focus on your own journey. Head down. Only compare yourself to who you were yesterday. That’s the only metric that matters.

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Pierre de Preux

@Pierre_dePreux

2 years

“Saturation” is a myth. If you’re good at what you do: you’ll find clients. If you’re not, get better.

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Pierre de Preux

@Pierre_dePreux

1 year

Contribute more than you consume

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Pierre de Preux

@Pierre_dePreux

1 year

Welcome to Flozy.

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Pierre de Preux

@Pierre_dePreux

2 years

Look into how AI can replace your VAs and help you personalize your outreach. There are some very good tools coming out.

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Pierre de Preux

@Pierre_dePreux

2 years

Don’t feel personally attached to rejection. It’s all part and parcel of the process. Get used to it, seek it out even.

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Pierre de Preux

@Pierre_dePreux

2 years

One foot in front of the other. Day in & day out. That’s the mindset.

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Pierre de Preux

@Pierre_dePreux

2 years

Consistency is everything in outreach. It gives you data, the chance to test and is the only way to guarantee any sort of results. Don’t flip between platforms or messaging. Stay consistent.

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Pierre de Preux

@Pierre_dePreux

2 years

Implement a MINIMUM response time inside your agency: clients should be responded to ASAP by both you and your team members. Lead by example.

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Pierre de Preux

@Pierre_dePreux

2 years

Everyday won’t be perfect. It can’t be. It shouldn’t be. Just focus on being 1% better everyday. That’s all you need.

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Pierre de Preux

@Pierre_dePreux

2 years

‘My email outreach isn’t working’ Here’s how you diagnose your problem: -THREAD-

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Pierre de Preux

@Pierre_dePreux

2 years

The number one thing you need to succeed in business is: - learn how to do your own research! Period…

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Pierre de Preux

@Pierre_dePreux

2 years

Looms work for plenty of reasons but there’s two that stick out. 1. You’re able to provide a lot more value. 2. You’re able to start building rapport. It’s a lot harder to ignore a loom once you’ve already invested time into watching it and received value from it.

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Pierre de Preux

@Pierre_dePreux

2 years

People don't buy products, they buy solutions to their problems.

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Pierre de Preux

@Pierre_dePreux

2 years

Treat sales calls like you would a date. Get to know the client, impress them and make them feel special. Ask questions about their business. Listen - and let them know you’re listening and understand their problems! You’ll score more and get better quality clients 💃🏻

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Pierre de Preux

@Pierre_dePreux

10 months

Entrepreneurship has been glorified and employment has been demonized. Reality is that most people are not suited to be entrepreneurs. And we will always need employees.

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Pierre de Preux

@Pierre_dePreux

2 years

Put realistic deadlines on projects for clients. Outperform them when you can but never fall behind.

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Pierre de Preux

@Pierre_dePreux

2 years

Remember: every time you ask a client for payment, you’re essentially pitching to them again. Automate your invoicing to avoid this issue!!

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Pierre de Preux

@Pierre_dePreux

2 years

Create SOPs for EVERYTHING in your agency. Never be left hanging when a contractor disappears. Never spend weeks onboarding someone new. SOPs.

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Pierre de Preux

@Pierre_dePreux

2 years

We should all focus on building processes that yield more freedom, not just more money! What's the point of money if you never have time to do anything with it! No one knows how long you will live for, live now!

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Pierre de Preux

@Pierre_dePreux

1 year

Attention is currency but retention is wealth.

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Pierre de Preux

@Pierre_dePreux

2 years

If you’re serious about improving in your life or business you need to have the guts to cut off the distractions holding you back.

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Pierre de Preux

@Pierre_dePreux

2 years

Reverse engineer success: every time you click on an email, open the link on an ad or put your card details… ask yourself what got you there?

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Pierre de Preux

@Pierre_dePreux

2 years

Project management is a lifesaver. It removes yet more communication if a client can see what you’re up to and where things lie at a glance.

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Pierre de Preux

@Pierre_dePreux

2 years

Time blocking is honestly a cheat code to productivity.

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Pierre de Preux

@Pierre_dePreux

2 years

Your clients aren’t afraid to increase their prices to their customers. Don’t be afraid to increase your retainer. If you are, you’re not doing a good enough job.

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Pierre de Preux

@Pierre_dePreux

1 year

If you want to get good at email marketing: read emails. Then write them. If you want to get good as sales: watch sales calls. Then take them. If you want to get good at advertising: analyze ads. Then create them. Moral of the story: consume and create in equal proportion.

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Pierre de Preux

@Pierre_dePreux

2 years

If you liked this thread and want to see more please like & retweet! Keep killing it in 2023!

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Pierre de Preux

@Pierre_dePreux

2 years

You can have the best desk setup in the world… … but sometimes you NEED to go and work somewhere else (coffee shop, co-working, a friends office, library etc…) Trust me: if you’ve got a task you dread doing, go out.

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Pierre de Preux

@Pierre_dePreux

2 years

Pitch the meeting. Not the service. Big difference.

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Pierre de Preux

@Pierre_dePreux

1 year

SaaS is a game of retention.

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Pierre de Preux

@Pierre_dePreux

2 years

If you're just starting out, forget all the fancy 'systems' and 'optimization'. Your sole focus should be on OUTREACH. That's where the money is, NOT in a fancy website and cool iconography.

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Pierre de Preux

@Pierre_dePreux

2 years

Make sure you’re working ON your business and NOT IN your business.

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Pierre de Preux

@Pierre_dePreux

2 years

Kevin O’Leary said it best. If it’s not making money after three years, it’s not a business. It’s a hobby.

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Pierre de Preux

@Pierre_dePreux

2 years

Overcommunicate with your clients. Never give them the chance to ask a question or follow up on something. Communication = retention.

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Pierre de Preux

@Pierre_dePreux

2 years

The key to keeping clients... - Call your client once a fortnight. - Send them a Loom/ report every week. - Have someone from your team message them every few days. - Show them their campaign progress as often as possible. - Give them a timeline of what they can expect.

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Pierre de Preux

@Pierre_dePreux

2 years

Communication is the most important aspect to any relationship, especially a client relationship.

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Pierre de Preux

@Pierre_dePreux

1 year

Good wine, good suits, good cigars. The trifecta.

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Pierre de Preux

@Pierre_dePreux

1 year

You need to get your reps in. More emails, more calls, more dms. Get that volume going.

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Pierre de Preux

@Pierre_dePreux

2 years

People buy with emotion and justify with logic. Capitalize on that in your sales process.

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Pierre de Preux

@Pierre_dePreux

1 year

Date night a while back♥️

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Pierre de Preux

@Pierre_dePreux

1 year

The music you listen to influences you more than you think.

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Pierre de Preux

@Pierre_dePreux

10 months

You need to build systems that allow for you to scale. You can’t cram things into a system that simply doesn’t scale.

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Pierre de Preux

@Pierre_dePreux

2 years

The Pareto Principle applies to everything. It states that a small proportion of the work accounts for the majority of the results. Figure out what part of your business is most valuable and hone in on that. Forget all the fluff.

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Pierre de Preux

@Pierre_dePreux

11 months

You should take pride in your work every single day.

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Pierre de Preux

@Pierre_dePreux

2 years

At the end of the day, the most important task is delivering client results. Without good results, nothing else matters.

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Pierre de Preux

@Pierre_dePreux

2 years

What got you here won’t get you there.

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Pierre de Preux

@Pierre_dePreux

2 years

Been seeing so many tweets about the “best offer in 2023”. My advice? Don’t get shiny object syndrome. There’s market opportunities and there’s passing fads. If you’re in it for the long run then stick to your offer and become the best.

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