Chris Ritson @thechrisritson Twitter profile | Pikagi

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Chris Ritson

@thechrisritson

773

Followers

429

Following

106

Media

1,810

Statuses

I help B2B sellers book outbound appointments | $1.6B in exits | 800+ coached | Building a 7-fig coaching business.

London, United Kingdom

https://t.co/RUfPgHpFqa

Joined March 2023

Don't wanna be here? Send us removal request.

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

10 years ago I wanted to be a CRO. 8 years ago I wanted to be a CRO. 5 years ago I wanted to be a CRO. 2 years ago I realised to be a CRO I'd have to sacrifice family time, my health, my time. Today I don't know whats next, I just want to help junior sellers smash it.

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

Anyone recommend a great designer to help me with a new brand pack and website imagery?

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

A career in tech sales is underrated. Imagine this journey: - Land an SDR job - $80k OTE - Promoted to SMB AE - $125k OTE - Promoted to MM AE - $200k OTE - Promoted to Enterprise AE - $300k+ OTE That could ALL happen in 5 years. Name me a better career?

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@thechrisritson

Chris Ritson

@thechrisritson

11 months

Sales Development isn't booking meetings. Its showing someone a solution to a problem they didn't know existed.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

My friend took a $55k pay cut to be an SDR. Before I hired him he was a lawyer. 4 years later he's an Enterprise AE earning >$400k a year. Sometimes going a 'step back' means you can go 10 steps forwards in the future.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

January is hard AF to get going in Sales. So I built a 32-page Outbound starter kit to help you build some momentum. If you'd like it comment 'gimme' and I'll send it. PS. Must be following.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

4 tools that changed my Outbound game: - Lavender -{Email} - Cognism - {Data} - 6Sense - {Triggers} - Gong - {Calls} Once you strike gold, keep digging just invest in better diggers.

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@thechrisritson

Chris Ritson

@thechrisritson

1 year

My old boss: 'Prep the week on a Sunday'. Me: 'No thanks'. I'd rather spend time with my family. Or my friends. Or my dogs. Just anything but my laptop.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

My friend (an SDR) hit 275% of quota last month. (without sending 1 cold email) Here's how (in her words):

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@thechrisritson

Chris Ritson

@thechrisritson

10 months

18 months ago I set a goal of earning £100k in 2023. Yesterday, I passed £350k. (at a 98.2% margin). - No paid ads - No virtual assistant - No big marketing team Just me, my laptop and some rusty writing skills.

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@thechrisritson

Chris Ritson

@thechrisritson

11 months

If your goal today is to hit your activity metrics, you need to re-think your goals.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Most SDRs think they need to login and do 100 dials a day and that's the job. Wrong. The job is to convert as many people in your list as possible to meetings. Stop the aimless KPI adherence. Start working on how you improve conversion.

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

On Friday, I became a girl dad. Welcome to the world Violet Quinn Ritson.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

It's easy to hit quota at a big established brand like Salesforce or Hubspot with a great product and established brand. Try a small, unknown start-up and if you're still successful you know you're a good salesperson.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

I've been in the SDR game for 8 years. So I created ultimate 5 cheatsheets of everything I've learnt along the way. Here they are:

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

High-paid SDRs: ❌ make 200+ dials a day ✅ make 30-40 dials to ICP prospects ❌ send 1000s of automated emails ✅ send 25 manual emails per day ❌ connect with everyone on LinkedIn ✅ only connect with top prospects It's not rocket science.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

This is what social media is ALL about:

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Sales isn't just getting on the phones and pitching your offer to anyone who will listen. It's knowing your buyer, understanding psychology, refining your message and not quitting until you've worked it out.

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

Outbounding everyday is hard. Here's a week in the life of a 33-year-old salesman & founder who hasn’t got it all figured out: [but I always finds time for outbound]

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

Most VP Sales outbound advice sucks. → They haven't done outbound in years. → They're running off a 2004 playbook. → They aren't very good at it anymore. So when they're giving you advice, consider the fact your prospects are buying differently now. Times have changed.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

My Cold Calling Journey: 1st month: "I suck" 2nd month: "I still suck" 3rd month: "I'm getting good" 4th month: "Never mind, I suck" 5th month: "I suck a little less" 6th month: "Maybe this is for me" 12th month: ''I've got the hang of it'' The start sucks. Keep going.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Bad way to ramp-up (in sales): - Read every playbook - Watch every sales rep - Copy them exactly Better way to ramp up: - Learn 3 problems deeply - Watch top performers - Do 2-3x their inputs Go deep on problems and inputs. Commit for 3 months. Good luck.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

I'm just a bang-average bloke. - I don't subscribe to the 5am club. - I wake up some days not motivated. Hence my Outbound strategy is 'average' too: - 2 hours per day - Never miss my calls But this "average" strategy changed my life. It's why my business made >£300k.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

SDRs - more is NOT more. 99% of you believe: More emails = more opens = more responses. More calls = more pick-ups = more meetings. More hours = more activity = more results. Then you wonder why you're missing quota. Instead, operate in the ''conversion rates'' economy.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

My 1 person business just crossed $600k in revenue since I started 17 months ago. Here’s my entire 2 year business plan: Year 1 - give away really good free stuff and stay alive Year 2 - give away really good free stuff and repeat the success of year 1 to prove consistency

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

The highest paid SDR I know earns >$200k. Here's 3 things they swear by: 1. Small account lists - focus is everything. 2. A cold call script - so they can focus on tone 3. Nurture - once they've started a 2 way dialogue, treat them like royalty. Simple, but effective.

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

LinkedIn has changed. A lot. It’s easier than ever to get meetings. Most people: - send automated messages - post AI written junk All you gotta do is write about the results you get customers 1/2 times a week and voila ….inbounds leads pop up. LinkedIn ❤️

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

Outbound is different. It’s not dead. My clients results prove it: >100M in pipeline generated >20M in closed revenue From just 18 months of work. Outbound has changed. To win you gotta play different.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Everyone thinks working hard is the key to the kingdom in sales. I'd say 99% of success is down to being in the right place, at the right time, selling the right product with the right manager. Get those bits right and the rest is pretty easy.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

High-paid SDRs: ❌ make 200+ dials a day ✅ make 30-40 dials to ICP prospects ❌ send 1000s of automated emails ✅ send 25 manual emails per day ❌ connect with everyone on LinkedIn ✅ only connect with top prospects It's not rocket science.

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

My Q1 review: → £114.2k revenue → Forty-Two 5* reviews → 3x outbound training clients → Crossed 150 SDR to AE customers → 3134 joined my free Masterclasses → 700+ got my Cold Call course → Rebranded the business → 95.9% margin Not bad for a 1 person biz.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

I closed a 32k deal that started with a ''low level stakeholder''. The ''high-level'' stakeholder didn't get back to me so I switched to a bottom-up prospecting approach. Here's the sequence I typically use:

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

I chased a director role. I got a director role. I chased a ''6-fig'' salary. I got a ''6-fig'' salary. I chased a 4-bed house. I got a 4-bed house. Then I switched. I chased more family time. I got more family time. Funny thing is, I now earn more money as well.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

10 years ago I was an SDR. 5 years ago I was an SDR Manager. 2 years ago I was a Global SDR Director. Today, my dream came true and I'm grateful AF: I'm officially the founder of TWO businesses helping SDRs and SDR Leaders. LFGGGGG.

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

1 hour a day cold outreach growth plan for beginners: 2 hours cold calling 2 hours cold email writing 2 hours LinkedIn DM messaging 30 minutes list building 15 mins reflecting It can be that simple. Just start.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

A career in tech sales is underrated. Imagine this journey: - Land an SDR job - $80k OTE - Promoted to SMB AE - $125k OTE - Promoted to MM AE - $200k OTE - Promoted to Enterprise AE - $300k+ OTE That could ALL happen in 5 years. Name me a better career?

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

I went from SDR Manager to Global SDR Director in <2 years. That's the headline everyone reads anyway. Here's 5 harsh realities:

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Don't say you'll do 200 dials today. Commit to 1 hour of dails. See where you get to. Don't say you'll send 200 emails today. Commit to 1 hour writing. See where you get to. Set goals you can stick to everyday for a year. Watch your life change.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

In 2008 I cleaned toilets In 2009 I worked behind a bar In 2013 I made 200+ cold calls daily In 2016 I took my first Sales leadership role In 2020 I took a fancy SDR Director title and 180k role In 2022 I quit In 2023 I helped >150 SDRs Bring on 2024.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

Awardee myself this after collaborating on 3 articles… Pretty cooooooooool!

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

Don't say you'll do 200 dials today. Commit to 1 hour of dails. See where you get to. Don't say you'll send 200 emails today. Commit to 1 hour writing. See where you get to. Set goals you can stick to everyday for a year. Stick to it THEN master it.

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

Write a cold email and send it. Then repurpose it into a voicemail, a voicenote, your first 3 LI messages and a 20 second video. 1 email can be 5 touchpoints. Stop reinvesting the wheel with every cold touch and just repeat a high quality message.

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

Today I achieved a big career goal… Invest in a friend’s startup! Being able to put money behind my support means a lot to me. Can’t wait to do this again.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

In January I set a goal of hitting 10M impressions on LinkedIn in 2023. At the time I was getting an average of 10k impressions per week. 350 days later and I’ve crossed 9.6M. Who reckons I can get to 10M in the next 2 weeks?

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Stop underestimating your SDR job. Remember you're: 1. Building verbal communication skills 2. Learning to write compelling copy 3. Running your own mini business 4. Developing sales skills for life 5. Earning more than friends 6. Lucky to have the job Commit for 12 months.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Cold Outreach is a MUST for B2B SaaS businesses with >10k average order value. I get it. It's tedious. It's sucks. But that's where the money is. • Do research. • Personalise messages • Be a subject matter expert Cold Outreach for the win.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Most entrepreneurs don’t do any cold outreach and then wonder why their business is failing. It doesn’t take a genius to pick up the phone. But it does take someone who is prepared to put their ego to one side for a few hours a day.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

5 ways to make more money as an SDR: - Personalise 80% of your outreach - Treat 'not right nows' like royalty - Multithread your meetings - Only call ICP prospects - Build tiny account lists The better your focus. The better your results.

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

In the last year I’ve sold 3’ services’ whilst figuring out what I want to do. Consulting - £201k Team Training - £113k Bootcamps - £53k Consulting is great but I don’t want to swap my time for money so next year I’ll be venturing into digital courses. LFG.

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

If you wanna get rich in B2B Sales: Don’t switch companies every year. Sacrificing a year’s worth of product, problem and persona knowledge for a few $$$ raise isn’t worth it.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Made it to 35k followers on LinkedIn. Heres how: - learnt to write better over just posting - studied the top creators daily - stole ideas from them - made them my own - analysed results - iterated And most importantly - didn’t give up.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

SDRs can't get AE roles right now. → They feel stuck. → They want a chance. → They can't see the future. SDRs who were promised promotions 12 months ago still don't have them. Sure, it's a sh*t market but you gotta keep calling, emailing, whatever.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

I just wrapped up my final customer of the year. As always I ended my offboarding calls with one question… ‘’Do you think {insert mutual connection at an ICP account} would benefit from being introduced to the work I do’’? 75% of the time it works and I book a meeting.

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

How I went from SDR to building a multi 6-figure business: I never stopped being an SDR. Cold Outreach Cold Calling Cold DM The secret is to never stop.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

You have a choice with cold email; hard way or the easy way. Hard way = personalise Easy way = automate The easy way is coming to an end 01/02/2024 with the Google changes so I made an email cheatsheet for everyone. Comment ''gimme'' and I'll DM it PS. must be following

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

I’ll never go back to an office again. Good morning, Dubai.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

Sales is more than: 1. Getting on the phone 2. Pitching your offer 3. Repeating 10000x a day It's: 1. Cherry picking the most likely to buy accounts 2. Building relevant messaging for them 3. Starting a two-way conversation 4. Nurturing it until they buy 5. Repeating.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

330 billion emails are sent everyday around the world. 34% go to spam. Here's how to do it properly: - <50 words - F shaped - ''Unsure tones'' - Low pressure CTA - Short subject lines - Remove jargon words More replies is better than sending more emails.

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

Took me 6 weeks to hit 100 followers on X. Hardly your mega growth story but I’ll bet the next 100 it’s easier. Gotta keep going!

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

I've promoted >50 SDRs. And let's be honest it's a nightmare managing their expectations. Here's my framework:

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

SDRs - you're more valuable than you think. Most of you believe your value is: → How many meetings you book → How many opportunities you create It manifests as ''I'm just an SDR''. This isn't the full picture. Its short term. Here's what you're worth...

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

SDR Manager: - ''Do more calls'' - ''Send more emails'' - ''Add more prospects'' - ''Work on more accounts'' SDR Leader: - ''Who I can call?'' - ''Let's do more training'' - ''Let's send emails together'' - ''Pick me 5 accounts, I'll reach out'' Actions > Orders.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Grand plans without execution won't make you rich in sales. So I built a 32-page FREE ''outbound starter kit''. If you want it, comment ''gimme'' and I'll DM.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Michael Field made 336 dials and booked 0 meetings. Lucky for him, he decided to make the 337th. Resilience goes along in sales. Shout-out to everyone out there not giving up when things get tough.

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

Cold call fail of the decade: Me: ''Hey Mary, Chris Ritson here, got 30 seconds so I can tell you why I called?'' Mary (laughing): ''Sorry, Chris Titson?'' Me: (laughing): Ritson. I work with VP Sales like you on building more Outbound pipeline. Got 30? Mary: Phone down...

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

My LinkedIn content journey: 1st month: "I suck" 2nd month: "I still suck" 3rd month: "I'm getting good" 4th month: "Never mind, I suck" 5th month: "I suck a little less" 6th month: "I'm decent at this" 12th month: "It's getting easier" I'm in Month 2 with X. Lets goooooo

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

High paid SDRs: Do not: 1. Work >100 accounts 2. Do 200+ calls per day 3. Blame Marketing leads 4. Grumble about their AE 5. Discard accounts quickly 6. Send 1000s of automated emails More is not more.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Culture is not a ping pong or foosball table. Culture is not a nice coffee machine. Culture is not a free mug. Culture is not a city centre office. Culture is not alcohol every single Friday. Culture is not pizza, chocolate, snacks or free lunches. Those are perks.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Everyone says ''go high in an account''. Sometimes, I prefer to go low so I can get more information and intel to use in my messages to the ''high-up'', senior execs. Here's an example sequence I use for ''going low''.

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

10 unsolicited SDR leadership lessons: (after 8 years) 1. The highest paid SDRs do LESS activity than the lowest paid. 2. The best SDRs understand outbound isn’t a yes or no game. It’s a when game. 3. No prospect ever complained from getting too much value.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Netflix nailed it: ''Your company is NOT a family. It's a high performance sports team''. Families don't: - Sack people for being sick - Lay them off to increase share price - Put them on performance plans for missing Sports teams do though.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

$10M deals often start with a cold email. $1M deals often start with a cold email. $100k deals often start with a cold email. Cold Email can STILL open doors. So I built a 'Cold Email Ultimate Cheatsheet'. Reply 'send it' and I'll DM you (must be following).

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

I've coached 600+ SDRs. So I asked 10 of the best for 1 piece of advice they'd give other SDRs. Here's what they said: 1. You'll have lots of bad mornings but that doesn't mean you should write off the entire day.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Lots of folk in my network want ‘sales leadership’ roles in 2024. Just to let you all know it’s unlikely you’ll be doing much selling. Instead you’ll be: - dealing with HR issues - running enablement - building operations - analysing data Is that really what you want?

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

My biggest SDR fails: 1. Called the Zoo, and asked for Mr C. Lyon. 2. Booked a meeting with the prospects wife (she attended). 3. Sent a 3000+ email blast saying {add personalisation}. 4.Connected with and sent my own CEO a copy-and-paste LI message. My wins are less funny.

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

I've promoted >100 sales reps. 90%+ are now in Senior AE or Leadership roles. Here's 7 lessons I've learned:

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

The path to SDR mastery in 2024: 1. Train 2. Try 3. Fail horribly 4. Work out why 5. Train more 6. Try again 7. Fail a tiny bit less 8. Repeat every day 9. Finally breakthrough There is no silver bullet. Suck it up and put yourself out there.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

High paid SDRs: Do not: 1. Work >100 accounts 2. Do 200+ calls per day 3. Blame Marketing leads 4. Grumble about their AE 5. Discard accounts quickly 6. Send 1000s of automated emails More is not more.

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@thechrisritson

Chris Ritson

@thechrisritson

5 months

If you have pipeline problems... Try this: 1. Increase your output 2. Spend less time in meetings 3. Make your prospects work for you This is how you fix pipeline problems.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

My biggest mistake was being ‘difficult to work with’. In my mind I was passionate and principled. In my bosses mind I was stubborn and argumentative. So be ‘easy’ to work with, pick your battles and you will get further, faster.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

If you're struggling to book outbound meetings so far in 2024 just remember; January is ALWAYS hard. So I built a 32-page Outbound Starter Kit to get you going. Comment ''gimme'' and I'll DM it. PS. must be following

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

My LinkedIn posts drive enough traffic to generate >$30k per month in revenue. - $8k bootcamp sales - $20k sales training sales - $4k consultancy sales The funnel is literally; Write good posts > Give away good free stuff > Deliver. In 2024 I'll repeat until it breaks.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

2024 will be harder than ever for SDRs to get AE roles. So I built an ultimate SDR-to-AE cheatsheet: Hope it's helpful. Retweet if it is.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

A big list of accounts won't mean you hit quota. In fact, you've likely failed before you've even sent one message. Instead of plonking 1000 accounts in your list, look for: ↳ New people to role ↳ Old customers ↳ Growth % Get picky with who deserves your time.

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

X is the hardest platform to build a following on. Proud to have got to 500+. Here’s to making a it to 600. Follow for tips on B2B Outbound.

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

SDR is a high ROI life skill: 1. Learn to write compelling copy 2. Engage senior stakeholders 3. Run your own mini business 4. Master the art of resilience 5. Conquer rejection Learning to SDR is the best education you can give yourself. SDR > MBA.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

1-minute cold calling masterclass: -> Have a script -> Ask for permission -> Focus on your tonality -> Don't give up at the first no -> Aim to agree on next steps together -> Treat objections as a way to build trust You'll either book loads of meetings or master communication.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

If you're struggling to book outbound meetings so far in 2024 just remember; January is ALWAYS hard. So I built a 32-page Outbound Starter Kit to get you going. Comment ''gimme'' and I'll DM it. PS. must be following

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

Booking meetings is hard. Closing deals is hard. Writing cold emails is hard. Writing proposals is hard. Making cold calls is hard. Running disco calls is hard. Being an SDR is hard. Being an AE is (also) hard. Point is - SDRs and AEs are THAT different. Lift each other up.

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@thechrisritson

Chris Ritson

@thechrisritson

9 months

I wrote 30+ articles this year on booking meetings and building pipeline. Here they are: Enjoy.

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The Pipeline Post

Get 1 practical tip every Friday and book more meetings (+my 2024 prospecting playbook)

the-pipeline-post-9a4342.beehiiv.com

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@thechrisritson

Chris Ritson

@thechrisritson

4 months

12 years ago - failed startup. 2 years ago - failed startup. Last week - 700th paid customer 💰 Keep rollin’ till you win 🎲

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@thechrisritson

Chris Ritson

@thechrisritson

6 months

SDRs need less of this on X in 2024: - I've booked 57 meetings today - I do 1 call and book 3 meetings (lol) - I've done $91.7 million in pipeline this year And more of: - I got 23 no's this week - I've had 7 no-shows this month - I did 1000 calls and booked 1 meeting

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Hit voicemail? Make another dial. Email not opened? Send another email. Prospect no showed? Find another meeting. Not got promoted yet? Train until you do. Getting rejected is hard. Consistently showing up is harder. You get the point.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

I recently introduced ''Signal-led outbound'' to a customer: - Old Inbounds - Website visits - G2 comparisons - Closed Lost Opps - Referral partners - Social engagement Since then, they've closed 3 customers with an average deal cycle that is 44 days shorter than previous.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Cold Outreach is a MUST for B2B SaaS businesses with >10k average order value. I get it. It's tedious. It's sucks. But that's where the money is. • Do research. • Personalise messages • Be a subject matter expert Cold Outreach for the win.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Stop overcomplicating Cold Email. 𝗘𝗶𝘁𝗵𝗲𝗿: 1. Copy, paste, and automate with generic ''catch-all'' spam messaging OR 2. Go ''old school'' and write a problem-led, personalised email No.1 will probably lose. No.2 will probably win. You decide.

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@thechrisritson

Chris Ritson

@thechrisritson

7 months

Most GTM teams enable BDRs on 'product knowledge' and think it'll make them successful. This is MADNESS. All it leads to is reps pitching features with no real idea of how they help the person they're speaking to. First teach them the prospect, THEN teach them the product.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

When you cold call a prospect and they say ‘who is calling’? Don’t just say ‘it’s {insert first} Try this instead: ‘Its {insert full name}, I’m a {insert job role} and I help {insert their job title} with {insert problem}. Got 30 seconds so I can tell you why I called?

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

On Wednesday, I met an SDR who hit 210% of their quota last month. Here's how she did it (in her words): ''80% of the opportunities I booked last month were from conversations I started 3+ months ago''. ''I personalise every touch point after I have started the conversation''.

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@thechrisritson

Chris Ritson

@thechrisritson

8 months

Best way to be a successful seller: Hang around other successful sellers.

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