In 2014, I was the Chief Business Officer of WhatsApp.
And I helped negotiate the $22 billion sale to Facebook.
Today, I regret it.
Here’s where things went wrong:
Tech companies need to admit when they have done wrong.
Nobody knew in the beginning that Facebook would become a Frankenstein monster that devoured user data and spat out dirty money.
We didn’t either.
In order for the Tech ecosystem to evolve, we need to talk about how perverse business models cause well-intentioned products, services, and ideas to go wrong.
And where we go from here.
An amazing piece by
@dseetharaman
to start the conversation:
If you used WhatsApp in early days, you remember what made the product special:
International communication.
For people (like myself) with family in multiple countries, WhatsApp was a way to stay connected—without paying long-distance SMS or calling fees
How WhatsApp made money was by charging users $1 to download the app.
And Facebook (said they) supported our mission & vision.
Brian even wrote this famous note:
Today, WhatsApp is Facebook’s second largest platform (even bigger than Instagram or FB Messenger).
But it’s a shadow of the product we poured our hearts into, and wanted to build for the world.
And I am not the only one who regrets that it became part of Facebook when it did.
As we began talking through the acquisition, and made our stance very clear:
- No mining user data
- No ads (ever)
- No cross-platform tracking
FB and their management agreed and we thought they believed in our mission.
Until eventually, in 2018, right as details of the Facebook/Cambridge Analytica scandal came out, Brian Acton sent a tweet that sent shockwaves through the social media stratosphere.
Of course, that’s not what happened.
In 2014, WhatsApp was acquired by Facebook for $22 billion (in cash & stock).
But by 2017 and 2018, things started to look very different…
FB approached us again early 2014 with an offer that made it look like a partnership:
• Full support for end-to-end encryption
• No ads (ever)
• Complete independence on product decisions
• Board seat for Jan Koum
• Our own office in Mountain View
• Etc.
WhatsApp was founded in 2009 by Jan Koum and Brian Acton.
2 years in (2011), I joined the team as Chief Business Officer.
And in 2012/13, we were approached by Zuck & Facebook about an acquisition.
We declined and decided to keep growing instead.
But then…
Somewhere along the way, social media went seriously wrong.
• What we post is rarely who we are.
• What we see isn't from people we know.
• What we talk about online isn't what we talk about in private.
Where can we be ourselves?
🧵👇
5 years from now:
We are going to look back at the first era of social media the same way we look back on cigarette smoking in the 70s and 80s.
“What were we thinking?”
Hello, fascinating earth! View from Vikram-S onboard camera via live telemetry captures exhilarating moments of South Asia’s first rocket launch and the beautiful land we live in. As
#Prarambh
makes history, our sleeves are up for more excitement to come.
#OpeningSpaceForAll
This is a pivotal moment in Venture Highway's journey that started 10 years ago. A heartfelt thank you to my co-founder Samir Sood for starting VH with me. Grateful to Priya Mohan and the entire VH team for their relentless dedication. To our limited partners and advisors who
To learn more about the evolution of weaponized social algorithms, and how HalloApp is giving the power back to users who don’t want to feel manipulated by never-ending feeds, read here:
Social media has turned into a digital mall.
And you are the product.
Instead, we believe in building a platform where you can share freely with people who matter most without any intermediaries.
No brands. No ads. No bots. No influencers.
Real relationships in real private.
Today is 9/11.
I started
@One97
in 2001. Post 9/11 , it was clear there won’t be any hope of VC investment in India for a young company.
I ended up raising my series A investment from
@SAIFPartners
and
@AshLilani
in 2007!
In those Six years, had many days with only one meal. 😇
Social media today is a digital mall.
Blinking red notifications. Infinite scrolling feeds.
Ads. Bots. Likes. Followers. Influencers.
Instead of building tools to bring people together, these tools have torn people apart.
Is this really the best we can do?
Is Facebook dead?
I have found FB to be least relevant for me amongst social media like Linkedin, Twitter & Instagram.
Yesterday, our digital marketing team decided to not spend anymore on FB due to low ROI.
Is it the same for you?
Is Facebook, the behemoth, a dead animal?
I still remember that a constant feedback from the FB leadership to WhatsApp was to do more things and hire more people. According to them we were overly understaffed. A good day to remind yourself that team size is not directly proportional to speed or output.
Why we are building
@HalloApp
• Social media is not private
• Users should not be treated as products
• Algorithms make connecting with people impossible
The vision we have for the future of real, digital relationships 👇
Thanks Vidit. For me, it was you and archit plus your guys conviction in your respective ideas that got me excited. Just like some people bet on me many years back, I am trying to pay it forward.
“It all started with the icon of a WhatsApp group. A picture of the famed Ranji Trophy was the profile picture of the group formed for communication within the Vidarbha team at the start of the season”
On
@HalloApp
, you can.
The first Real-Relationship Network.
• No ads, bots, likes, followers, etc.
• End-to-end encrypted chats - no one can read them (not even us).
Now you can be yourself online.
Where are we supposed to have real conversations with real people, digitally?
• Social platforms?
• Direct messaging apps?
It seems no matter where we look for privacy, someone is always "listening."
This isn't how trust is built, or real relationships are maintained.
2000 - 2020 to build large social networks.
User is the product & business model is to monetize their attention.
2020 - 2040 will be the opposite:
Smaller networks, with privacy.
User = customer.
Business model = user pays to create their network as they see fit.
For years, I've felt this to be a problem.
So much so, I stopped sharing important moments online.
Algorithms made it impossible to reach those closest to me (they wouldn't even see my posts).
Why bother?
FB quietly announced WhatsApp getting product catalogue at F8. I have a feeling that this small feature could create many many large opportunities! Exciting times! If you are building startup on WhatsApp ecosystem, please ping me! Would love to brainstorm.
Your address book is your analog Real-Relationship Network
• Friends you've known since grade school
• Family members, cousins, aunts & uncles
• Co-workers you've spent years working alongside
Our goal with HalloApp is to turn the analog, digital.
🧵👇
Kylie Jenner should be Instagram’s’s new CEO. This is why:
A few days ago, Kylie posted this photo to her Story:
Proof she gets the platform even more than IG’s executives.
HalloApp is on a mission to help people reclaim their relationships online.
• No ads getting in the way of your connecting with each other
• No posts from people you don’t know/don’t follow
• No influencers, brands, or unrealistic expectations
Just the people you care about.
Instagram and Facebook are garbage apps that just subtract from your life. When you quit them you will gain back time and happiness.
#DeleteFacebook
$FB
But imagine your friends online were your real friends.
Imagine your feed wasn’t filled with people and posts you didn’t care about.
Imagine scrolling through meaningful moments and seeing what you wanted you to see—not what the algorithm wanted you to see.
🤔💭
Our mission is to build a simple, safe, private place for people to connect and share what matters—with the people who matter most.
Thanks
@lochhead
for helping us share our story.
Imagine your social feed without:
- Ads
- Brands
- Influencers
- Sponsored posts
- Sensational news
Just your real friends, talking about things that matter to you.
That’s HalloApp.
Venture Highway invested ~$100K at $1M valuation in our angel round. And they have invested in Meesho in EVERY round since, including the latest one at $2.1B valuation.
Your belief and conviction is 🤯
@neerajarora
@SamirDEL
@venturehighway
Privacy =
Keep in touch with friends, family members, and people you have real relationships with…
...without being tracked, monitored, targeted every minute of every day.
Our vision for HalloApp, specifically with groups, is to help more people connect in quality ways, together, in private.
HalloApp Groups have three primary use cases:
• Family Groups
• Friend Groups
• Interest-based Groups
Here’s how they work 🧵👇
The word “algorithm” has become distorted over the decades.
But social algorithms aren't to blame.
It's engagement features that weaponize them.
Here's how manipulating people's attention has become a product design decision (and why it's a slippery slope) 🧵👇
Somewhere along the way, social media went seriously wrong.
• What we post is rarely who we are.
• What we see isn’t from people we know.
• What we talk about online isn’t what we talk about in private.
Will the metaverse solve this?
Anyone you have a real relationship with in your life knows the sound of your voice.
Which is why we feel it’s so important to give people the ability to send audio notes in response to posts and in 1:1 chats.
Here’s how it works on
@halloapp
🧵👇