Mike Futia @mikefutia Twitter profile

Last Seen Profiles

@UrbaniLab

@MuYingDog

@bokeplokalmalam

@stw_pdg

@emilyroper04

@galery_basah10

@mestomusic

@cowboyrider126

@AIRI_yonchan

@bollywoodmytake

@gercekxagri

@RSPBHamWall

@malo2a

@MaciePhifer

@hunter183512

@DBelaly

@__Qvitaxx

@karem112344

@SNSAlli

@MuYingDog

@busheyheathjm

@otacon_hourly

@Aso70942414

@forrestmansion

@Knn_o1

@MOONSHINE_rr

@Frrfsf_sfs

@meg__lia

@MylesMcNulty

@FCSteaua

@Nanodayo_Tun

@bokeplokalmalam

@banyaro_net

@sinnohss

@juliee_k7

@Koke_a_Kohla

Mike Futia

@mikefutia

1 year

@levelsio A $6,600 per month rental with NO RENT INCREASE over 30 years would cost $2,376,000. At the end of those 30 years, you would own nothing. Your tweet is a fantastic argument in favor of home ownership. 🏡

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Mike Futia

@mikefutia

5 months

Google is an absolute shitshow. Query: “How Google is killing independent sites like ours” That’s the exact title of an article that HouseFresh published 3 months ago. The very first thing Google surfaces? An “AI Overview” of a *Reddit post* discussing the article. The

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Mike Futia

@mikefutia

2 years

Excited about my newest project, my first foray into software: NicheFinder .io Find the perfect niche for your next niche site by quickly searching & filtering through 10,000 AdThrive & Mediavine sites. Filter on search traffic, Domain Authority, niche, and Ad Provider.

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Mike Futia

@mikefutia

2 years

Confirmed: Google loves AI content now.

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Mike Futia

@mikefutia

2 years

New niche site: 250 articles published in 3 months, fresh domain. A visual timeline. ⏰

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Mike Futia

@mikefutia

2 months

Google: do NOT create content specifically designed to rank well in Search. Forbes:

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Mike Futia

@mikefutia

2 months

Google is destroying independent websites. They have been for the past 10 months. Their excuse, every time? “Our systems aren’t perfect.” Funny, their systems have NO problem: — sending traffic to Reddit for literally every single query — ranking Forbes, Business Insider,

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Mike Futia

@mikefutia

2 months

Fact: Google went out of its way to destroy the niche site business model. And as a result, they destroyed the quality of their own search results. I don’t think any SEO who’s in the SERPs on a daily basis can disagree with that. Ironic, if you think about it.

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Mike Futia

@mikefutia

11 months

@gregisenberg 2:30 into the video and still have no idea what it is, why it exists, or why these folks look so miserable. Horrible video.

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Mike Futia

@mikefutia

1 year

💡Niche Site Idea >>> local travel 📍 Example domain: letsgolouisville .com 🚀Search traffic: 240K+/mo. 💰 Ad revenue: $12K+/mo. 💲Ad network: Mediavine 🔗Authority: DA31

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Mike Futia

@mikefutia

4 months

Google Is Paying Reddit $60 Million for Fucksmith to Tell Its Users to Eat Glue 😂

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Mike Futia

@mikefutia

5 months

For big sites, Google will: - Give TWO MONTHS notice - Give detailed explanations in GSC - Only penalize a part of the site For small sites affected by HCU, Google will: - Give absolutely zero notice - Provide no explanation at all - Issue a SITE-WIDE “classifier” (penalty)

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Mike Futia

@mikefutia

1 year

@fortelabs These are hardly exclusive to buying.

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Mike Futia

@mikefutia

6 months

Google is not able to distinguish low-effort niche sites vs. more helpful content sites that are providing value. And so they are just lumping them all together as one and destroying them. If you match the “pattern”, you’re done. The below is a classic case of collateral

Luke Jordan

@lr_jordan

6 months

Google destroyed my business They changed the rules And they made the decision on behalf of our users that we were no longer what they were looking for Here's exactly what happened:

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Mike Futia

@mikefutia

7 months

Forbes is basically a high end Amazon affiliate site masquerading as a serious news & business publication. They have been abusing SEO for YEARS. This is obvious to anyone actually in the SERPs.

Lily Ray 😏

@lilyraynyc

7 months

For a website to have been hit by the Helpful Content Update, the majority of its content needs to have been deemed as "unhelpful." Why do the "big sites" still rank? Why are you able to point to so many examples of "unhelpful" content from big sites ranking in prominent

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Mike Futia

@mikefutia

6 months

Google Search is fundamentally broken. And Danny has gone into hiding. Not even he can defend this madness any longer. I don’t blame him.

The World Travel Guy

@aworldtravelguy

6 months

@searchliaison @dannysullivan @JohnMu A few years ago I traveled to Peru and wrote the first guide for Huchuy Picchu, which was a newly opened hike at that time. My blog post ranked #1 on Google for years, which makes sense, because I did the hike myself and other Peru websites

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Mike Futia

@mikefutia

1 year

💡Niche Site Idea >>> hair 👩‍🦰 Example domain: haireveryday .com 🚀Search traffic: 600K+/mo. 💰 Ad revenue: $16K+/mo. 💲Ad network: Mediavine 🔗Authority: DA28 / DR 36

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Mike Futia

@mikefutia

2 years

Best indexing tool I've found: indexmenow .com Have about 50 articles on a new site (2 months) that just weren't getting indexed, and this tool is doing it in under 24 hours.

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Mike Futia

@mikefutia

2 months

I was blocked by Koray because I asked for a little more proof on this supposed HCU recovery LMAO 😂

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Mike Futia

@mikefutia

2 months

It’s been 10 months since Google effectively shadow-banned thousands of legitimate independent websites from its search results. This should be a national news story.

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Mike Futia

@mikefutia

2 years

Google's indexing has been a shitshow for a while now. I've been using IndexMeNow since I heard @Charles_SEO mention it, and they've been able to index literally *every* page I've thrown at it thus far. Definitely worth a look. 👀

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Mike Futia

@mikefutia

2 years

Can someone in SEO Blue Checkmark Twitter™️ ask @JohnMu why huge sites like NYMag, Business Insider, Forbes, etc.—with zero relevancy—can rank for unlimited product review keywords, WITHOUT actually reviewing the product?

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Mike Futia

@mikefutia

7 months

Google's "Helpful Content "Update" in a nutshell. Query: "cancun food and drink prices" The #1 result? This TripAdvisor thread from NINETEEN YEARS AGO. Time to roll back the HCU, @searchliaison

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Mike Futia

@mikefutia

9 months

Google's search results are the worst they've EVER been. And never forget: They made it this way just to spite small niche site publishers.

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Mike Futia

@mikefutia

6 months

Honestly, *what* is the purpose of Google SGE at this point? It is just straight up ripping content from publishers, and pinning it to the top of their crappy search results.

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Mike Futia

@mikefutia

1 year

💡Niche Site Idea >>> aquarium care 🐠 Example domain: aquarium source .com 🚀Search traffic: 600K+/mo. 💰 Ad revenue: $15K+/mo. 💲Ad network: Mediavine 🔗Authority: DA30

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Mike Futia

@mikefutia

7 months

Google is fundamentally broken. Not until heads start to roll of everyone that was involved with—and continues to push—the “HCU” update, will things begin to improve.

How Google is killing independent sites like ours - HouseFresh

And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.

housefresh.com

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Mike Futia

@mikefutia

2 months

The three biggest sites to track to see how this update is rolling out: 1) Retro Dodo 2) HouseFresh 3) That Fit Friend If those sites don't recover, it's game over.

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Mike Futia

@mikefutia

2 years

Can Google detect AI content? Do they even care? This test niche site is 100% AI, with *very little* human formatting. 300+ articles. Fresh domain, no link-building, hasn't been touched in six months. Should I pick it back up? 😆

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Mike Futia

@mikefutia

7 months

Jake has one of the best fitness sites on the web. He actually buys & uses the products he reviews. This is what his traffic looks like since HCU. He used to rank #1 for [best gym shoes]. Now, he's nowhere to be found. In his place? Fitness authorities like GQ, Forbes, NY

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Mike Futia

@mikefutia

7 months

Helpful Content™

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Mike Futia

@mikefutia

2 years

Today, my little SaaS project crossed 500 paying members. It took 119 days, I ran zero ads, and it's generated $52,243 in side-income. Here are the 10 steps I took in launching & selling this product:

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Mike Futia

@mikefutia

1 year

Something is desperately wrong with Google. I’ve never seen it this bad in 10+ years. It’s simply becoming a middle man to terrible Pinterest, Reddit, YouTube, Quora, and TikTok content. It’s almost like they forgot how to rank real websites.

Google Search Central

@googlesearchc

1 year

Today we released the October 2023 core update. We'll update our ranking release history page when the rollout is complete:

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Mike Futia

@mikefutia

6 months

Yes, the new online world. The new online world where: — Google scrapes, steals & monetizes your original content via SGE without impunity. — Google promotes Reddit, Quora, and LinkedIn spam because they don’t know how to rank real websites anymore. — Google lets Forbes,

Barry Schwartz

@rustybrick

6 months

Google's @JohnMu says on fixing a site hit by the helpful content update "it's not relative to previously, it's basically a re-evaluation of the whole site in the new / current online world & users expectations"

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Mike Futia

@mikefutia

11 months

What is going on with this Google Product Review Update? This result ranks #4 for the keyword "best smoker grill combo". It is literally just a LinkedIn profile page that has optimized their URL and H1 for the keyword ... ... with NO content on the actual page.

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Mike Futia

@mikefutia

11 months

Google’s search results are just really bad. They’ve gone way too far w/ Reddit dominating the SERPs. Keyword: best gas charcoal grill combo Reddit result ranking #4 — 10 yrs old. Reddit result ranking #5 — 6 yrs old. Outdated, unhelpful content all over the place now.

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Mike Futia

@mikefutia

3 months

The September 2023 Helpful Content Update was 304 days ago. Since then, not a single website has recovered. In the process, Google has destroyed thousands of independent websites and small businesses. No help or relief in sight.

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Mike Futia

@mikefutia

6 months

Imagine if your Instagram & TikTok & YouTube feeds were completely filled with mega-brands with sterile content and you never got to discover individual creators. That’s exactly what’s happened to Google.

Chrisy | Homemade Hooplah

@homemadehooplah

6 months

So, here's the problem I'm seeing with the current theories on the HCU. And anyone can feel free to jump in and correct me - Every topic has a certain amount of "known" information about it. And for this example, let's just say that up until this point, all sites on the Internet

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Mike Futia

@mikefutia

6 months

@thesamparr That means they were spending *checks math* $4,000,000 per year on their card? And were living off $200K?

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Mike Futia

@mikefutia

6 months

“It's that these things might **indicate a pattern** of doing too much ‘show Google’ things that's taking away of just being a good site.” So Google basically took a bunch of low-effort, low-quality niche sites that DESERVED to get hit. Came up with a list of elements/features

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Mike Futia

@mikefutia

5 months

This is the real world impact of Google's relentless Helpful Content Update. Independent publishers being gutted of six figures+ of income. Letting writers go. Cutting staff. This needs to be a bigger story. Google owes these publishers an explanation.

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Mike Futia

@mikefutia

5 months

Props to WaPo for publishing this. Google is flat-out STEALING content, traffic, and income from web publishers. "Web publishers brace for carnage as Google adds AI answers"

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Mike Futia

@mikefutia

1 year

Helpful Content Update, by Ad Network In our database, we have these # of sites: - 7,186 Mediavine - 3,658 AdThrive/Raptive - 774 Ezoic - 331 Freestar How many were hit by the Helpful Content Update?* Let's do Mediavine first.

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Mike Futia

@mikefutia

1 month

@adrian_horning_ Custom Experience Specialist sending legal threats via Twitter DM 😆

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Mike Futia

@mikefutia

6 months

@searchliaison But Google's systems cannot know our INTENT when publishing a TOC or "article reviewed by expert" disclaimer or whatever, on its own. Unless they have been trained by thousands of "good"/"bad" examples by a team of 10,000+ humans ... which, coincidentally, Google employs. And

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Mike Futia

@mikefutia

4 months

This shit gonna get someone killed for real one day @searchliaison

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Mike Futia

@mikefutia

6 months

“Is smoking bad for you?” Let’s see how badly Google Search can f*ck this one up. >>> Currently ranking middle of Page 1, by health expert “Jessica Mixon”, M.D., Quora .com:

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Mike Futia

@mikefutia

2 years

With rumors of Microsoft implementing ChatGPT into Bing, and Google still dominating … … Never forget that Ahrefs blew $60 million on a search engine that nobody asked for, and nobody uses.

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Mike Futia

@mikefutia

5 months

It's been 7 months, and there hasn't been a single documented recovery from the Google Helpful Content Update.

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Mike Futia

@mikefutia

2 years

Savage.

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Mike Futia

@mikefutia

6 months

I cannot wait until the SEOs completely overtake Reddit with affiliate spam. It’s exactly what Google deserves.

Mike Futia

@mikefutia

6 months

Google is now ranking Reddit #3 for "best vpns". Which, to no one's surprise — has been completely (and impressively) overrun by cloaked affiliate link spam that Google can't detect. Or doesn't care to.

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Mike Futia

@mikefutia

2 years

My new niche site in the "BBQ" niche is live & the first couple of posts are up! Domain revealed below >>> 👀

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Mike Futia

@mikefutia

7 months

Google is definitely manually de-indexing mass AI spam sites right now. This one was ranking #1 for "how old is Taylor Swift's daughter" She doesn't have a daughter. 🤣

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Mike Futia

@mikefutia

3 months

Here is what Google should be doing to help creators: Give them their traffic back.

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Mike Futia

@mikefutia

5 months

Robby — may I suggest Google stop scraping, spinning, and regurgitating the original work of creators so blatantly & without proper attribution?

Robby Stein

@rmstein

5 months

Yesterday was an exciting day for Google Search. Super proud of the work the team has put in to ship AI Overviews in the US and bring new gen AI experiments to Search Labs. From multi-step reasoning capabilities for complex queries, to planning, to multimodality in Lens letting

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Mike Futia

@mikefutia

2 years

Morning, all. 👋 I'm excited to announce that the BETA version of NicheFinder .io is here. NicheFinder easily allows you to identify the best niches for your next blog or niche site.

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Mike Futia

@mikefutia

4 months

Google's next target: Marketing emails. I subscribe to & open emails from Morning Brew regularly. Gmail is now sending them straight to spam. If you're a blogger who is trying to diversify traffic with a newsletter, pay attention to this space.

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Mike Futia

@mikefutia

2 years

Officially 1 month into my Jasper-assisted // human-edited niche site. 29 articles, indexed by Google, some of them ranking on Page 3. Fresh domain. Doubling down on content by hiring another VA + testing out an agency recommended by @nichepursuits .

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Mike Futia

@mikefutia

2 years

@timsoulo @ahrefs @backlinko @semrush I would focus on instead fixing the myriad issues—pricing, platform, etc—that your customers have been complaining about (and you’ve been ignoring) for months.

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Mike Futia

@mikefutia

2 years

Landing page coming along beautifully. 🔥

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Mike Futia

@mikefutia

2 months

Google is currently testing the next Core Update. I’m seeing pages that were completely obliterated from the SERPs on one site all of a sudden reappear.

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Mike Futia

@mikefutia

3 months

Here's why Google's in no rush to reverse the HCU: The HCU did a *great* job of destroying low-effort, low-value "niche sites" and AI spam. Nobody talks about this. There were thousands of sites that—let's be honest—deserved to be hit. And HCU delivered on its promise. Not

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Mike Futia

@mikefutia

4 months

Google’s disastrous “AI” Overviews have now reached the pages of The New York Times. How long until Google is fully embarrassed enough to shut this thing down?

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Mike Futia

@mikefutia

2 years

Google Helpful Content Update, Update: Forbes is still ranking #1 for "best truck tires".

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Mike Futia

@mikefutia

2 years

Launched a new niche site on a fresh domain two months ago. We're at almost 50 articles published and starting to see a little love from Google. Going to add 100 more articles then let it sit until month 8 or 9 and then reassess from there.

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Mike Futia

@mikefutia

6 months

Google is now ranking Reddit #3 for "best vpns". Which, to no one's surprise — has been completely (and impressively) overrun by cloaked affiliate link spam that Google can't detect. Or doesn't care to.

Lily Ray 😏

@lilyraynyc

6 months

I shared this last year. This site was hit hard by the HCU last year and has since received a pure spam manual action this time around. Despite having decent quality, human-written content, nearly every article was really just a way to push users to click VPN affiliate links.

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Mike Futia

@mikefutia

2 months

Google: We will penalize you if you "write about things simply because they seem trending". Also Google:

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Mike Futia

@mikefutia

1 year

💡Niche Site Idea >>> car repairs & maintenance 🏎️ Example domain: thecarcolony .com 🚀 Search traffic: 130K+/mo. 💰 Ad revenue: $6K+/mo. 💲Ad network: AdThrive 🔗 Authority: DA 24

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Mike Futia

@mikefutia

2 years

Topical authority might be the MOST important aspect of scaling a niche blog with SEO. Focused niche + high volume content + time = success. Learned this lesson the hard way when I built a site in the overly-broad “home” niche. Broad niches require a LOT more links + time.

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Mike Futia

@mikefutia

1 year

The impact of AI content. Scary. Also—170 staff is nuts!

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Mike Futia

@mikefutia

4 months

@kyliebytes Just saw this in a Facebook group. It’s about to get really bad.

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Mike Futia

@mikefutia

2 years

How does Google defend from mass ChatGPT content flooding the SERPs at scale? My guesses: 1) Increased focus on authorship/expertise—*who* is actually writing the content? (E-A-T) 2) Demonstrated proof of actually using the product / doing the "thing"

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Mike Futia

@mikefutia

4 months

Google admits their recent updates have been problematic. Machine learning gone off the rails. Not a single documented recovery from the HCU in NINE months. "Keep creating helpful content, maybe in a year our systems will figure out how to rank it."

Google SearchLiaison

@searchliaison

4 months

@natejhake @rossstevens_uk @Katie16282772 @glenngabe I'll try again. I'm not sure it will help, because I find when I respond to these types of questions, people can focus way too much on some minor things I say, interpret them in ways I didn't mean (or didn't even say), and ignore or miss the actual main response to a question.

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Mike Futia

@mikefutia

1 year

This Koala-written article of mine is ranking on Page 1. Keyword: "hamburger temp(erature) guide". Loads of high-DR sites ranking at the top. I let Koala write the first draft. Then I went in and edited it in my own voice. Becoming more and more impressed with this tool.

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Mike Futia

@mikefutia

2 years

Not gonna lie: It’s tough seeing your idea blatantly ripped off and then promoted to the same community ahead of your launch. Lesson learned about “building in public”. Best revenge: build a significantly superior product with superior marketing behind it.

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Mike Futia

@mikefutia

6 months

@mlsutah @dannysullivan @lilyraynyc Forbes #1 of course, THE expert on CBD gummies! 🤣

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Mike Futia

@mikefutia

2 months

Today, @ajkohn is interviewing @searchliaison . As someone who has spoken to hundreds of independent publishers, here are all the questions I'd love to see Danny answer:

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Mike Futia

@mikefutia

1 year

Surfer AI is out. $29 per article. 😮 Will be taking it for a spin tomorrow and comparing it against Koala.

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Mike Futia

@mikefutia

1 year

@searchliaison @lilyraynyc This is a more appropriate way for Google to cite their sources. Link attribution in the actual "AI answer". With quotation marks. That's a direct quote you're using.

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Mike Futia

@mikefutia

4 months

Step 1: Google scrapes your content. Step 2: Google synthesizes your content w/ an “AI Answer” at the very top of the SERPs. Step 3: Google monetize your content w/ ads. All without the user ever having to leave Google or visit your site. GoOgGlE oWeS yOu NoThInG Idiots.

Lily Ray 😏

@lilyraynyc

4 months

AI Overviews will soon have ads. Hopefully advertisers are not sandwiched between incorrect/dangerous information in the overview 😅

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Mike Futia

@mikefutia

7 months

It’s now been six full months and there has not been a single documented recovery from the Google Helpful Content Update.

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Mike Futia

@mikefutia

4 months

Imagine believing that sending users to websites is NOT part of Google’s ecosystem.

Ryan Jones

@RyanJones

4 months

@DavisMaximilian @ryanwashere Googles job is not and has never been to send traffic. They’re a publicly traded company not a utility.

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Mike Futia

@mikefutia

10 months

@ramit Interest isn’t a phantom cost lol. It’s literally baked into your mortgage. Stop it.

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Mike Futia

@mikefutia

1 year

Proof that amazing links won't save you from questionable content. (Everyone knows the domain).

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Mike Futia

@mikefutia

5 months

Google kills another independent publisher. Notice the guilt about having the nerve to actually *monetize* his website.

Mike Hardaker

@mountainweekly

5 months

Here is recap of what Google is doing to end my website. I have worked really hard for the last 20 years at this to see an algorithm update essentially end business as I know it. It's a long read with lots of charts and examples

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Mike Futia

@mikefutia

3 months

It's been 9 months since the Helpful Content Update. There has not been a single, documented recovery. And the site-wide "classifier" (aka shadow-ban) is still terrorizing small publishers.

Katie Caf Travel

@Katie16282772

3 months

Here's another example of branded searches not delivering my articles. My content is only being shown in the Google Image results. @JohnMu @searchliaison this is crazy. < this is not spam, or thin "low effort" content.

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Mike Futia

@mikefutia

7 months

The more pertinent question is: Why is Google even ranking Forbes & BuzzFeed for “best air purifier for pets” in the first place?

Google SearchLiaison

@searchliaison

7 months

@ichbinGisele Thank you. I appreciated the thoughtfulness of the post, and the concerns and the detail in it. I've passed it along to our Search team along with my thoughts that I'd like to see us do more to ensure we're showing a better diversity of results that does include both small and

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Mike Futia

@mikefutia

5 months

Imagine being the person responsible for monitoring the submissions to this form? 😂

Google Search Central

@googlesearchc

5 months

The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here:

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Mike Futia

@mikefutia

2 years

Is Google seriously claiming they will not penalize any website because—and only because—they are using AI content? Does anyone believe that? 🤔

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Mike Futia

@mikefutia

4 months

This has got to be the winner so far. The only way Google will reverse course on this epic AI Overview disaster is if they are shamed into it enough publicly.

Peter Yang

@petergyang

4 months

Google AI overview suggests adding glue to get cheese to stick to pizza, and it turns out the source is an 11 year old Reddit comment from user F*cksmith 😂

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Mike Futia

@mikefutia

11 months

Testing these “quick answer” boxes at the top of some informational posts. Google now pulling this one in the top spot on a post published a week or so ago.

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Mike Futia

@mikefutia

2 months

Google Core Update in progress: Are smaller sites starting to bounce back? These gains are minor and of course only estimates from Ahrefs. But both Retro Dodo and Travel Lemming seem to show the beginnings of a minor recovery.

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Mike Futia

@mikefutia

5 months

Google is literally scraping your IP and using it without your permission to feed their "AI" in order to boost their record profits lmao

Bobby

@GuitarChalk

5 months

@gregjdickson @mikefutia Absolutely correct. Google owes us (you) nothing.

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Mike Futia

@mikefutia

5 months

Google Search is broken. Query: "best pellet grill" Ranking #5 , second comment: "Being the best pellet smoker is like being the fastest cripple in the Special Olympics" Helpful Content.

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Mike Futia

@mikefutia

10 months

Denied by AdThrive (Raptive) because my new site hit 100K pageviews per month *too quickly*. 🤣

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Mike Futia

@mikefutia

6 months

@googlesearchc Fix your search engine.

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